how to write a research description

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Writing a Project Description

When writing a project description for external funding always think of your audience. It is essential to use plain English, define your key terms and cite key international and easily accessible references wherever possible. Succinctness and clarity is key.

All funding agencies have a page limit with 6-8 pages being common. A quality application is readable, feasible and interesting.

The following structure may not necessarily suit all submissions. Always read the guidelines and then read them again.

Don't hesitate to contact your Research Development Officer (RDO)  for assistance.

Project title

Your project title should:

• Use less than 20 words
• Be catchy and memorable.

Project summary

The project summary:

• Is usually limited to 50-100 words
• Includes aims, outcomes, significance and social and/or economic benefits of the research
• Is often best written last
• Should use language suitable for public/press release
• Can be used as a marketing tool.

Consider the following:

• What is the field of study? What is the object of the research?
• Keep aims clear and succinct 
• Dot points can work well 
• Think about the nature of the research – basic, strategic, applied or experimental 
• Ask is it genuinely feasible? Does it replicate work done elsewhere?
• Let the reader know the context of the research issues
• Use subheadings to identify themes and/or other issues
• How do people achieve that objective now? 
• Are there any current unresolved issues in your field? Why are they unresolved or unsatisfactory? How do you think you will overcome the problem/issue? 
• Bring out your knowledge of the field and literature. Let readers know you have the expertise. You are not only selling the idea, but also the researcher and/or research team 
• Include information about recent international progress in the field of the research, and the relationship of this proposal to work in the field generally 
• Define your key terms and cite key international and easily accessible references wherever possible

Significance and innovation

Describe and detail the significance of the research and whether the research addresses an important problem. Ask yourself the following:

• Why undertake the research?
• Will I strengthen basic knowledge? 
• Will I provide the answer to an important practical or significant problem? 
• Does my project have particular resonance for the future e.g. global environmental issues? 
• How will the anticipated outcomes advance the knowledge base of the discipline? 
• What is novel and innovative about the approach I am using? 
• What new methodologies or technologies will be developed?

Approach and training

• Describe the conceptual framework
• Describe the design and methods to be used 
• Explain how these are appropriate and how they integrate with the aims of the project 
• Provide step-by-step detail 
• How will you collect your data and what will you do with it i.e. what framework will inform your analysis? 
• Convince the reader you understand/have experience in undertaking qualitative/quantitative research

If the research work provides research training explain how the intellectual content and scale of the work proposed will be deserving of a research higher degree. If the research training is embedded in a larger project, describe/separate the part that the student will focus on.

Timetabling

This is a measure of the project's feasibility and your chance to let readers know who is doing what. You should:

• Link phases of the research plan/approach with the anticipated timeline
• List any milestones – draft reports etc. 
• Build in any ethics clearances required.

Expected outcomes

Describe the expected outcomes and likely impact of the proposed research. You should:

• Link to the aims – what will the anticiapted results be of what you plan to do? 
• Be realistic as you will be judged on these outcomes 
• Check the University's Intellectual Property Policy.

Communication of results

Outline plans for communicating the research results by thinking of both the users and benefits of the this research. Consideration should be given to each of the following:

• If communication of results will be undertaken formally through journal articles or conference presentations, try to be specific and name the journals and conferences. 
• If communication of results will be undertaken informally, name the interest groups, types of reports, websites, etc. you will use/target
• Media strategies
• Training of students

Benefit of the research

Describe how the research project might result in economic and/or social benefits. Consider the following questions:

• Why are you doing the research?
• What are the expected benefits for the specific industry and/or industry sector? List separately. 
• What are the expected benefits for the Australian community more broadly?

Description of personnel

Summarise the role, responsibilities and contributions of each investigator.

• Who brings what expertise? Which part of the project are they driving if relevant? 
• You should also summarise the roles and levels of involvement of other participants e.g. technical staff, students, research assistants and/or research associates.
• Include a list of all references. Usually these also must be within the page limit.
• Cite only the key international, substantive and easily accessible references wherever possible. 
• Avoid using a footnote system, use endnotes instead.

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Your new research website

Building an online presence for your research group that is easy to maintain in the long term, describing your research project.

The goal in trying to improve the web site is to show off the work of the department. This document describes how to write a short piece (extended abstract length) that will allow you to do that. We don’t expect what you produce to perfectly fit the guidelines described here, just for you to keep this specification (and the philosophy behind it) in mind as you compose. If you have any questions at all about this, please don’t hesitate to contact Sunny Bains < [email protected] >.

You should not think of your research project summary as a technical paper, but as an advertisement for your work and your expertise (so that people want to read your publications, collaborate with you, and give you money). The main thing is to get across the importance of what you’re doing, how you are doing it, and the expertise that you and your group have that make you qualified to be able to succeed at it.

However, we don’t want it to be too fluffy. When people within your own field read about the project, we want them to have some idea of how your work differs from your competitors, which may involve getting a little bit technical and/or referring to your publications.

Essentially, you are having to address three different audiences at once. First is a general technical audience (we’ll call it G) consisting of people from very different disciplines: if you are an computer scientist, it may be useful to think of a reader who is a microbiologist. This class of people is important because it includes industrial managers, sponsors, civil servants etc.: people who have technical backgrounds but don’t necessarily have any knowledge that is relevant to your particular work. These are often people who hold purse strings and make employment decisions.

Second is the subset of readers within your general discipline (we’ll call this D): other computer scientists. They have degrees in CS (possibly from many years ago), but their work may be drastically different to yours (for instance, consider someone in machine vision trying to talk to someone working in quantum computing). Finally, there are those people who are actually specialists in your field who want to know the meat of your technological contribution (we’ll call them S).

The formula to please all your audience is very simple. A typical 500-word project description (plus one picture with a short caption and as many references as you want) will normally consist of about five roughly 100-word paragraphs that should be addressed to the following audiences: G, G, D, S, G. For fuller details, the actual content, see the outline—with examples—below.

Finally, as you go along, please think carefully about the publications you want to reference and also, if you can, about any pictures that could be used to illustrate your work. If it’s a diagram and you’re concerned it’s ugly, remember we can have it redrawn for you: the idea is to choose something that really communicates what you’re doing.

Name of the project with important acronyms spelled out  (General technical audience)

Keep it short (ten words or fewer), straightforward, and as free from jargon as you can.

FUSE: Floodplain underground sensors

Short description  (General technical audience)

This is not an abstract, just a sentence or two summing up what the project is about: the whole thing should be no longer than 35 words. It is going to show up in lists and will always be seen with the name of the project above it. For example:

We are creating enhanced algorithms that perform pattern matching for applications like medical screening and biometric identification. Novel coding allows them to operate orders of magnitude faster than current approaches and with a lower false-positive rate.

Paragraph 1: The problem (General technical audience)

Give the context of your work for a non-specialist. To what general field(s) does your work apply, and why is this field important? What could be achieved in these fields and what issues are holding back this progress? Remember to spell out all acronyms the first time you use them, and to explain all jargon terms that aren’t well understood outside your field.

Please write the main text in the active voice where possible, using the first person or first person plural (“we have developed…”). For instance:

Having to use ionizing radiation for body scans has many disadvantages, particularly related to the safety of both medical staff and patients. It would be ideal if we could use visible light instead: it is simple to generate, poses little risk to humans, and can captured easily using electronic cameras. Unfortunately, however, diffusion of light rays through body tissue mean that the images that emerge are unclear…

Paragraph 2: The set up (General Technical Audience)

From the issues you described in the first paragraph, now pick out the ones that directly relate to your work. How have people tried to solve this/these in the past? Why have these solutions fallen short? What is (briefly) your new solution? For example:

There have been many approaches to the development of micromechanical structures with very high aspect ratios. Most of those in two dimensions have problems of low-yield. For instance, with three-dimensional techniques, such as {techniques and problems here}. To get around these issues, we have been working on a new approach called hybrid structure formation (HSF), that attempts to incorporate the advantages of both and the disadvantages of neither.

Paragraph 3: Your approach (Audience in your discipline)

Having mentioned your approach in the last paragraph, you should now explain the basic concepts behind it and how it works. Here you can be a little more technical, but if you use words that can’t be looked up in a basic scientific dictionary, add some explanation. For example:

Neuromorphic engineering—the building of brain-like structures in silicon—was originally conceived by Carver Mead at the California Institute of Technology.6 It is based on the idea that it is more efficient to use the physics of electronic devices to implement functions directly, rather than to simulate these functions using digital algorithms. This is a particularly advantageous approach for building neural systems as the functions that transistors perform naturally are qualitatively very similar to those in biological neurons…

Paragraphs 4: What you’ve done (Audience in your discipline for paragraph 4, moving to a specialist audience for 5 and 6)

This is the most straightforward section of the article, and the one that is least likely to be a problem. Just very briefly outline what you’ve done and link to the papers where people can find out in detail what this has involved. An easy way to think about this is simply to use one sentence to describe the work that’s been published in a single paper, and to string all the papers/sentences together into a narrative. For example:

Our work has shown that, to maximize performance, AI in embodied systems must be optimized for the specific sensors and actuators of each individual body: not just as designed, but as they work in reality.1 Because sensors and actuators are not digital but analogue, this means that all machines, even built to the same specification, will be different.2 This means that the final optimization must take place through learning on the actual robot or other machine that the intelligence is to control.3 To achieve this we have developed an approach called…

Paragraph 7: Summary and further work (General audience)

Without restating from scratch and explain how the work you’ve just described has changed/progressed the problem you described at the top. Then tell us how you think you can make even further progress. For example:

To make the types of three-dimensional structures we need for next-generation batteries and other devices, the use of surfactants as templates seems promising. So far our results have shown that we can easily make structures at the right scale (5-10nm), in the right types of patterns (such as hexagonal cells), and that are solid enough to be viable in real devices. Our next step will be to show that the new materials can be fabricated in large-enough slabs to be useful in macroscopic products.

How to Write a Research Proposal: (with Examples & Templates)

Table of Contents

Before conducting a study, a research proposal should be created that outlines researchers’ plans and methodology and is submitted to the concerned evaluating organization or person. Creating a research proposal is an important step to ensure that researchers are on track and are moving forward as intended. A research proposal can be defined as a detailed plan or blueprint for the proposed research that you intend to undertake. It provides readers with a snapshot of your project by describing what you will investigate, why it is needed, and how you will conduct the research.  

Your research proposal should aim to explain to the readers why your research is relevant and original, that you understand the context and current scenario in the field, have the appropriate resources to conduct the research, and that the research is feasible given the usual constraints.  

This article will describe in detail the purpose and typical structure of a research proposal , along with examples and templates to help you ace this step in your research journey.  

What is a Research Proposal ?  

A research proposal¹ ,²  can be defined as a formal report that describes your proposed research, its objectives, methodology, implications, and other important details. Research proposals are the framework of your research and are used to obtain approvals or grants to conduct the study from various committees or organizations. Consequently, research proposals should convince readers of your study’s credibility, accuracy, achievability, practicality, and reproducibility.   

With research proposals , researchers usually aim to persuade the readers, funding agencies, educational institutions, and supervisors to approve the proposal. To achieve this, the report should be well structured with the objectives written in clear, understandable language devoid of jargon. A well-organized research proposal conveys to the readers or evaluators that the writer has thought out the research plan meticulously and has the resources to ensure timely completion.  

Purpose of Research Proposals  

A research proposal is a sales pitch and therefore should be detailed enough to convince your readers, who could be supervisors, ethics committees, universities, etc., that what you’re proposing has merit and is feasible . Research proposals can help students discuss their dissertation with their faculty or fulfill course requirements and also help researchers obtain funding. A well-structured proposal instills confidence among readers about your ability to conduct and complete the study as proposed.  

Research proposals can be written for several reasons:³  

• To describe the importance of research in the specific topic  
• Address any potential challenges you may encounter  
• Showcase knowledge in the field and your ability to conduct a study  
• Apply for a role at a research institute  
• Convince a research supervisor or university that your research can satisfy the requirements of a degree program  
• Highlight the importance of your research to organizations that may sponsor your project  
• Identify implications of your project and how it can benefit the audience  

What Goes in a Research Proposal?    

Research proposals should aim to answer the three basic questions—what, why, and how.  

The What question should be answered by describing the specific subject being researched. It should typically include the objectives, the cohort details, and the location or setting.  

The Why question should be answered by describing the existing scenario of the subject, listing unanswered questions, identifying gaps in the existing research, and describing how your study can address these gaps, along with the implications and significance.  

The How question should be answered by describing the proposed research methodology, data analysis tools expected to be used, and other details to describe your proposed methodology.   

Research Proposal Example  

Here is a research proposal sample template (with examples) from the University of Rochester Medical Center. 4 The sections in all research proposals are essentially the same although different terminology and other specific sections may be used depending on the subject.  

Structure of a Research Proposal  

If you want to know how to make a research proposal impactful, include the following components:¹  

1. Introduction  

This section provides a background of the study, including the research topic, what is already known about it and the gaps, and the significance of the proposed research.  

2. Literature review  

This section contains descriptions of all the previous relevant studies pertaining to the research topic. Every study cited should be described in a few sentences, starting with the general studies to the more specific ones. This section builds on the understanding gained by readers in the Introduction section and supports it by citing relevant prior literature, indicating to readers that you have thoroughly researched your subject.  

3. Objectives  

Once the background and gaps in the research topic have been established, authors must now state the aims of the research clearly. Hypotheses should be mentioned here. This section further helps readers understand what your study’s specific goals are.  

4. Research design and methodology  

Here, authors should clearly describe the methods they intend to use to achieve their proposed objectives. Important components of this section include the population and sample size, data collection and analysis methods and duration, statistical analysis software, measures to avoid bias (randomization, blinding), etc.  

5. Ethical considerations  

This refers to the protection of participants’ rights, such as the right to privacy, right to confidentiality, etc. Researchers need to obtain informed consent and institutional review approval by the required authorities and mention this clearly for transparency.  

6. Budget/funding  

Researchers should prepare their budget and include all expected expenditures. An additional allowance for contingencies such as delays should also be factored in.  

7. Appendices  

This section typically includes information that supports the research proposal and may include informed consent forms, questionnaires, participant information, measurement tools, etc.  

8. Citations  

Important Tips for Writing a Research Proposal  

Writing a research proposal begins much before the actual task of writing. Planning the research proposal structure and content is an important stage, which if done efficiently, can help you seamlessly transition into the writing stage. 3,5  

The Planning Stage  

• Manage your time efficiently. Plan to have the draft version ready at least two weeks before your deadline and the final version at least two to three days before the deadline.
• What is the primary objective of your research?  
• Will your research address any existing gap?  
• What is the impact of your proposed research?  
• Do people outside your field find your research applicable in other areas?  
• If your research is unsuccessful, would there still be other useful research outcomes?  

  The Writing Stage  

• Create an outline with main section headings that are typically used.  
• Focus only on writing and getting your points across without worrying about the format of the research proposal , grammar, punctuation, etc. These can be fixed during the subsequent passes. Add details to each section heading you created in the beginning.   
• Ensure your sentences are concise and use plain language. A research proposal usually contains about 2,000 to 4,000 words or four to seven pages.  
• Don’t use too many technical terms and abbreviations assuming that the readers would know them. Define the abbreviations and technical terms.  
• Ensure that the entire content is readable. Avoid using long paragraphs because they affect the continuity in reading. Break them into shorter paragraphs and introduce some white space for readability.  
• Focus on only the major research issues and cite sources accordingly. Don’t include generic information or their sources in the literature review.  
• Proofread your final document to ensure there are no grammatical errors so readers can enjoy a seamless, uninterrupted read.  
• Use academic, scholarly language because it brings formality into a document.  
• Ensure that your title is created using the keywords in the document and is neither too long and specific nor too short and general.  
• Cite all sources appropriately to avoid plagiarism.  
• Make sure that you follow guidelines, if provided. This includes rules as simple as using a specific font or a hyphen or en dash between numerical ranges.  
• Ensure that you’ve answered all questions requested by the evaluating authority.  

Key Takeaways   

Here’s a summary of the main points about research proposals discussed in the previous sections:  

• A research proposal is a document that outlines the details of a proposed study and is created by researchers to submit to evaluators who could be research institutions, universities, faculty, etc.  
• Research proposals are usually about 2,000-4,000 words long, but this depends on the evaluating authority’s guidelines.  
• A good research proposal ensures that you’ve done your background research and assessed the feasibility of the research.  
• Research proposals have the following main sections—introduction, literature review, objectives, methodology, ethical considerations, and budget.  

Frequently Asked Questions  

Q1. How is a research proposal evaluated?  

A1. In general, most evaluators, including universities, broadly use the following criteria to evaluate research proposals . 6  

• Significance —Does the research address any important subject or issue, which may or may not be specific to the evaluator or university?  
• Content and design —Is the proposed methodology appropriate to answer the research question? Are the objectives clear and well aligned with the proposed methodology?  
• Sample size and selection —Is the target population or cohort size clearly mentioned? Is the sampling process used to select participants randomized, appropriate, and free of bias?  
• Timing —Are the proposed data collection dates mentioned clearly? Is the project feasible given the specified resources and timeline?  
• Data management and dissemination —Who will have access to the data? What is the plan for data analysis?  

Q2. What is the difference between the Introduction and Literature Review sections in a research proposal ?  

A2. The Introduction or Background section in a research proposal sets the context of the study by describing the current scenario of the subject and identifying the gaps and need for the research. A Literature Review, on the other hand, provides references to all prior relevant literature to help corroborate the gaps identified and the research need.  

Q3. How long should a research proposal be?  

A3. Research proposal lengths vary with the evaluating authority like universities or committees and also the subject. Here’s a table that lists the typical research proposal lengths for a few universities.  

Q4. What are the common mistakes to avoid in a research proposal ?  

A4. Here are a few common mistakes that you must avoid while writing a research proposal . 7  

• No clear objectives: Objectives should be clear, specific, and measurable for the easy understanding among readers.  
• Incomplete or unconvincing background research: Background research usually includes a review of the current scenario of the particular industry and also a review of the previous literature on the subject. This helps readers understand your reasons for undertaking this research because you identified gaps in the existing research.  
• Overlooking project feasibility: The project scope and estimates should be realistic considering the resources and time available.   
• Neglecting the impact and significance of the study: In a research proposal , readers and evaluators look for the implications or significance of your research and how it contributes to the existing research. This information should always be included.  
• Unstructured format of a research proposal : A well-structured document gives confidence to evaluators that you have read the guidelines carefully and are well organized in your approach, consequently affirming that you will be able to undertake the research as mentioned in your proposal.  
• Ineffective writing style: The language used should be formal and grammatically correct. If required, editors could be consulted, including AI-based tools such as Paperpal , to refine the research proposal structure and language.  

Thus, a research proposal is an essential document that can help you promote your research and secure funds and grants for conducting your research. Consequently, it should be well written in clear language and include all essential details to convince the evaluators of your ability to conduct the research as proposed.  

This article has described all the important components of a research proposal and has also provided tips to improve your writing style. We hope all these tips will help you write a well-structured research proposal to ensure receipt of grants or any other purpose.  

References  

• Sudheesh K, Duggappa DR, Nethra SS. How to write a research proposal? Indian J Anaesth. 2016;60(9):631-634. Accessed July 15, 2024. https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5037942/  
• Writing research proposals. Harvard College Office of Undergraduate Research and Fellowships. Harvard University. Accessed July 14, 2024. https://uraf.harvard.edu/apply-opportunities/app-components/essays/research-proposals  
• What is a research proposal? Plus how to write one. Indeed website. Accessed July 17, 2024. https://www.indeed.com/career-advice/career-development/research-proposal  
• Research proposal template. University of Rochester Medical Center. Accessed July 16, 2024. https://www.urmc.rochester.edu/MediaLibraries/URMCMedia/pediatrics/research/documents/Research-proposal-Template.pdf  
• Tips for successful proposal writing. Johns Hopkins University. Accessed July 17, 2024. https://research.jhu.edu/wp-content/uploads/2018/09/Tips-for-Successful-Proposal-Writing.pdf  
• Formal review of research proposals. Cornell University. Accessed July 18, 2024. https://irp.dpb.cornell.edu/surveys/survey-assessment-review-group/research-proposals  
• 7 Mistakes you must avoid in your research proposal. Aveksana (via LinkedIn). Accessed July 17, 2024. https://www.linkedin.com/pulse/7-mistakes-you-must-avoid-your-research-proposal-aveksana-cmtwf/  

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Get accurate academic translations, rewriting support, grammar checks, vocabulary suggestions, and generative AI assistance that delivers human precision at machine speed. Try for free or upgrade to Paperpal Prime starting at US$19 a month to access premium features, including consistency, plagiarism, and 30+ submission readiness checks to help you succeed.  

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• How it works

How to Write a Research Design – Guide with Examples

Published by Alaxendra Bets at August 14th, 2021 , Revised On June 24, 2024

A research design is a structure that combines different components of research. It involves the use of different data collection and data analysis techniques logically to answer the  research questions .

It would be best to make some decisions about addressing the research questions adequately before starting the research process, which is achieved with the help of the research design.

Below are the key aspects of the decision-making process:

• Data type required for research
• Research resources
• Participants required for research
• Hypothesis based upon research question(s)
• Data analysis  methodologies
• Variables (Independent, dependent, and confounding)
• The location and timescale for conducting the data
• The time period required for research

The research design provides the strategy of investigation for your project. Furthermore, it defines the parameters and criteria to compile the data to evaluate results and conclude.

Your project’s validity depends on the data collection and  interpretation techniques.  A strong research design reflects a strong  dissertation , scientific paper, or research proposal .

Step 1: Establish Priorities for Research Design

Before conducting any research study, you must address an important question: “how to create a research design.”

The research design depends on the researcher’s priorities and choices because every research has different priorities. For a complex research study involving multiple methods, you may choose to have more than one research design.

Multimethodology or multimethod research includes using more than one data collection method or research in a research study or set of related studies.

If one research design is weak in one area, then another research design can cover that weakness. For instance, a  dissertation analyzing different situations or cases will have more than one research design.

For example:

• Experimental research involves experimental investigation and laboratory experience, but it does not accurately investigate the real world.
• Quantitative research is good for the  statistical part of the project, but it may not provide an in-depth understanding of the  topic .
• Also, correlational research will not provide experimental results because it is a technique that assesses the statistical relationship between two variables.

While scientific considerations are a fundamental aspect of the research design, It is equally important that the researcher think practically before deciding on its structure. Here are some questions that you should think of;

• Do you have enough time to gather data and complete the write-up?
• Will you be able to collect the necessary data by interviewing a specific person or visiting a specific location?
• Do you have in-depth knowledge about the  different statistical analysis and data collection techniques to address the research questions  or test the  hypothesis ?

If you think that the chosen research design cannot answer the research questions properly, you can refine your research questions to gain better insight.

Step 2: Data Type you Need for Research

Decide on the type of data you need for your research. The type of data you need to collect depends on your research questions or research hypothesis. Two types of research data can be used to answer the research questions:

Primary Data Vs. Secondary Data

Qualitative Vs. Quantitative Data

Also, see; Research methods, design, and analysis .

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Step 3: Data Collection Techniques

Once you have selected the type of research to answer your research question, you need to decide where and how to collect the data.

It is time to determine your research method to address the  research problem . Research methods involve procedures, techniques, materials, and tools used for the study.

For instance, a dissertation research design includes the different resources and data collection techniques and helps establish your  dissertation’s structure .

The following table shows the characteristics of the most popularly employed research methods.

Research Methods

Step 4: Procedure of Data Analysis

Use of the  correct data and statistical analysis technique is necessary for the validity of your research. Therefore, you need to be certain about the data type that would best address the research problem. Choosing an appropriate analysis method is the final step for the research design. It can be split into two main categories;

Quantitative Data Analysis

The quantitative data analysis technique involves analyzing the numerical data with the help of different applications such as; SPSS, STATA, Excel, origin lab, etc.

This data analysis strategy tests different variables such as spectrum, frequencies, averages, and more. The research question and the hypothesis must be established to identify the variables for testing.

Qualitative Data Analysis

Qualitative data analysis of figures, themes, and words allows for flexibility and the researcher’s subjective opinions. This means that the researcher’s primary focus will be interpreting patterns, tendencies, and accounts and understanding the implications and social framework.

You should be clear about your research objectives before starting to analyze the data. For example, you should ask yourself whether you need to explain respondents’ experiences and insights or do you also need to evaluate their responses with reference to a certain social framework.

Step 5: Write your Research Proposal

The research design is an important component of a research proposal because it plans the project’s execution. You can share it with the supervisor, who would evaluate the feasibility and capacity of the results  and  conclusion .

Read our guidelines to write a research proposal  if you have already formulated your research design. The research proposal is written in the future tense because you are writing your proposal before conducting research.

The  research methodology  or research design, on the other hand, is generally written in the past tense.

How to Write a Research Design – Conclusion

A research design is the plan, structure, strategy of investigation conceived to answer the research question and test the hypothesis. The dissertation research design can be classified based on the type of data and the type of analysis.

Above mentioned five steps are the answer to how to write a research design. So, follow these steps to  formulate the perfect research design for your dissertation .

ResearchProspect writers have years of experience creating research designs that align with the dissertation’s aim and objectives. If you are struggling with your dissertation methodology chapter, you might want to look at our dissertation part-writing service.

Our dissertation writers can also help you with the full dissertation paper . No matter how urgent or complex your need may be, ResearchProspect can help. We also offer PhD level research paper writing services.

Frequently Asked Questions

What is research design.

Research design is a systematic plan that guides the research process, outlining the methodology and procedures for collecting and analysing data. It determines the structure of the study, ensuring the research question is answered effectively, reliably, and validly. It serves as the blueprint for the entire research project.

How to write a research design?

To write a research design, define your research question, identify the research method (qualitative, quantitative, or mixed), choose data collection techniques (e.g., surveys, interviews), determine the sample size and sampling method, outline data analysis procedures, and highlight potential limitations and ethical considerations for the study.

How to write the design section of a research paper?

In the design section of a research paper, describe the research methodology chosen and justify its selection. Outline the data collection methods, participants or samples, instruments used, and procedures followed. Detail any experimental controls, if applicable. Ensure clarity and precision to enable replication of the study by other researchers.

How to write a research design in methodology?

To write a research design in methodology, clearly outline the research strategy (e.g., experimental, survey, case study). Describe the sampling technique, participants, and data collection methods. Detail the procedures for data collection and analysis. Justify choices by linking them to research objectives, addressing reliability and validity.

You May Also Like

This article is a step-by-step guide to how to write statement of a problem in research. The research problem will be half-solved by defining it correctly.

How to write a hypothesis for dissertation,? A hypothesis is a statement that can be tested with the help of experimental or theoretical research.

Repository of ten perfect research question examples will provide you a better perspective about how to create research questions.

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Organizing Your Social Sciences Research Paper

• 6. The Methodology
• Purpose of Guide
• Design Flaws to Avoid
• Independent and Dependent Variables
• Glossary of Research Terms
• Reading Research Effectively
• Narrowing a Topic Idea
• Broadening a Topic Idea
• Extending the Timeliness of a Topic Idea
• Academic Writing Style
• Applying Critical Thinking
• Choosing a Title
• Making an Outline
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• Background Information
• The Research Problem/Question
• Theoretical Framework
• Citation Tracking
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• Primary Sources
• Secondary Sources
• Tiertiary Sources
• Scholarly vs. Popular Publications
• Qualitative Methods
• Quantitative Methods
• Insiderness
• Using Non-Textual Elements
• Limitations of the Study
• Common Grammar Mistakes
• Writing Concisely
• Avoiding Plagiarism
• Footnotes or Endnotes?
• Further Readings
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The methods section describes actions taken to investigate a research problem and the rationale for the application of specific procedures or techniques used to identify, select, process, and analyze information applied to understanding the problem, thereby, allowing the reader to critically evaluate a study’s overall validity and reliability. The methodology section of a research paper answers two main questions: How was the data collected or generated? And, how was it analyzed? The writing should be direct and precise and always written in the past tense.

Kallet, Richard H. "How to Write the Methods Section of a Research Paper." Respiratory Care 49 (October 2004): 1229-1232.

Importance of a Good Methodology Section

You must explain how you obtained and analyzed your results for the following reasons:

• Readers need to know how the data was obtained because the method you chose affects the results and, by extension, how you interpreted their significance in the discussion section of your paper.
• Methodology is crucial for any branch of scholarship because an unreliable method produces unreliable results and, as a consequence, undermines the value of your analysis of the findings.
• In most cases, there are a variety of different methods you can choose to investigate a research problem. The methodology section of your paper should clearly articulate the reasons why you have chosen a particular procedure or technique.
• The reader wants to know that the data was collected or generated in a way that is consistent with accepted practice in the field of study. For example, if you are using a multiple choice questionnaire, readers need to know that it offered your respondents a reasonable range of answers to choose from.
• The method must be appropriate to fulfilling the overall aims of the study. For example, you need to ensure that you have a large enough sample size to be able to generalize and make recommendations based upon the findings.
• The methodology should discuss the problems that were anticipated and the steps you took to prevent them from occurring. For any problems that do arise, you must describe the ways in which they were minimized or why these problems do not impact in any meaningful way your interpretation of the findings.
• In the social and behavioral sciences, it is important to always provide sufficient information to allow other researchers to adopt or replicate your methodology. This information is particularly important when a new method has been developed or an innovative use of an existing method is utilized.

Bem, Daryl J. Writing the Empirical Journal Article. Psychology Writing Center. University of Washington; Denscombe, Martyn. The Good Research Guide: For Small-Scale Social Research Projects . 5th edition. Buckingham, UK: Open University Press, 2014; Lunenburg, Frederick C. Writing a Successful Thesis or Dissertation: Tips and Strategies for Students in the Social and Behavioral Sciences . Thousand Oaks, CA: Corwin Press, 2008.

Structure and Writing Style

I.  Groups of Research Methods

There are two main groups of research methods in the social sciences:

• The e mpirical-analytical group approaches the study of social sciences in a similar manner that researchers study the natural sciences . This type of research focuses on objective knowledge, research questions that can be answered yes or no, and operational definitions of variables to be measured. The empirical-analytical group employs deductive reasoning that uses existing theory as a foundation for formulating hypotheses that need to be tested. This approach is focused on explanation.
• The i nterpretative group of methods is focused on understanding phenomenon in a comprehensive, holistic way . Interpretive methods focus on analytically disclosing the meaning-making practices of human subjects [the why, how, or by what means people do what they do], while showing how those practices arrange so that it can be used to generate observable outcomes. Interpretive methods allow you to recognize your connection to the phenomena under investigation. However, the interpretative group requires careful examination of variables because it focuses more on subjective knowledge.

II.  Content

The introduction to your methodology section should begin by restating the research problem and underlying assumptions underpinning your study. This is followed by situating the methods you used to gather, analyze, and process information within the overall “tradition” of your field of study and within the particular research design you have chosen to study the problem. If the method you choose lies outside of the tradition of your field [i.e., your review of the literature demonstrates that the method is not commonly used], provide a justification for how your choice of methods specifically addresses the research problem in ways that have not been utilized in prior studies.

The remainder of your methodology section should describe the following:

• Decisions made in selecting the data you have analyzed or, in the case of qualitative research, the subjects and research setting you have examined,
• Tools and methods used to identify and collect information, and how you identified relevant variables,
• The ways in which you processed the data and the procedures you used to analyze that data, and
• The specific research tools or strategies that you utilized to study the underlying hypothesis and research questions.

In addition, an effectively written methodology section should:

• Introduce the overall methodological approach for investigating your research problem . Is your study qualitative or quantitative or a combination of both (mixed method)? Are you going to take a special approach, such as action research, or a more neutral stance?
• Indicate how the approach fits the overall research design . Your methods for gathering data should have a clear connection to your research problem. In other words, make sure that your methods will actually address the problem. One of the most common deficiencies found in research papers is that the proposed methodology is not suitable to achieving the stated objective of your paper.
• Describe the specific methods of data collection you are going to use , such as, surveys, interviews, questionnaires, observation, archival research. If you are analyzing existing data, such as a data set or archival documents, describe how it was originally created or gathered and by whom. Also be sure to explain how older data is still relevant to investigating the current research problem.
• Explain how you intend to analyze your results . Will you use statistical analysis? Will you use specific theoretical perspectives to help you analyze a text or explain observed behaviors? Describe how you plan to obtain an accurate assessment of relationships, patterns, trends, distributions, and possible contradictions found in the data.
• Provide background and a rationale for methodologies that are unfamiliar for your readers . Very often in the social sciences, research problems and the methods for investigating them require more explanation/rationale than widely accepted rules governing the natural and physical sciences. Be clear and concise in your explanation.
• Provide a justification for subject selection and sampling procedure . For instance, if you propose to conduct interviews, how do you intend to select the sample population? If you are analyzing texts, which texts have you chosen, and why? If you are using statistics, why is this set of data being used? If other data sources exist, explain why the data you chose is most appropriate to addressing the research problem.
• Provide a justification for case study selection . A common method of analyzing research problems in the social sciences is to analyze specific cases. These can be a person, place, event, phenomenon, or other type of subject of analysis that are either examined as a singular topic of in-depth investigation or multiple topics of investigation studied for the purpose of comparing or contrasting findings. In either method, you should explain why a case or cases were chosen and how they specifically relate to the research problem.
• Describe potential limitations . Are there any practical limitations that could affect your data collection? How will you attempt to control for potential confounding variables and errors? If your methodology may lead to problems you can anticipate, state this openly and show why pursuing this methodology outweighs the risk of these problems cropping up.

NOTE:   Once you have written all of the elements of the methods section, subsequent revisions should focus on how to present those elements as clearly and as logically as possibly. The description of how you prepared to study the research problem, how you gathered the data, and the protocol for analyzing the data should be organized chronologically. For clarity, when a large amount of detail must be presented, information should be presented in sub-sections according to topic. If necessary, consider using appendices for raw data.

ANOTHER NOTE: If you are conducting a qualitative analysis of a research problem , the methodology section generally requires a more elaborate description of the methods used as well as an explanation of the processes applied to gathering and analyzing of data than is generally required for studies using quantitative methods. Because you are the primary instrument for generating the data [e.g., through interviews or observations], the process for collecting that data has a significantly greater impact on producing the findings. Therefore, qualitative research requires a more detailed description of the methods used.

YET ANOTHER NOTE:   If your study involves interviews, observations, or other qualitative techniques involving human subjects , you may be required to obtain approval from the university's Office for the Protection of Research Subjects before beginning your research. This is not a common procedure for most undergraduate level student research assignments. However, i f your professor states you need approval, you must include a statement in your methods section that you received official endorsement and adequate informed consent from the office and that there was a clear assessment and minimization of risks to participants and to the university. This statement informs the reader that your study was conducted in an ethical and responsible manner. In some cases, the approval notice is included as an appendix to your paper.

III.  Problems to Avoid

Irrelevant Detail The methodology section of your paper should be thorough but concise. Do not provide any background information that does not directly help the reader understand why a particular method was chosen, how the data was gathered or obtained, and how the data was analyzed in relation to the research problem [note: analyzed, not interpreted! Save how you interpreted the findings for the discussion section]. With this in mind, the page length of your methods section will generally be less than any other section of your paper except the conclusion.

Unnecessary Explanation of Basic Procedures Remember that you are not writing a how-to guide about a particular method. You should make the assumption that readers possess a basic understanding of how to investigate the research problem on their own and, therefore, you do not have to go into great detail about specific methodological procedures. The focus should be on how you applied a method , not on the mechanics of doing a method. An exception to this rule is if you select an unconventional methodological approach; if this is the case, be sure to explain why this approach was chosen and how it enhances the overall process of discovery.

Problem Blindness It is almost a given that you will encounter problems when collecting or generating your data, or, gaps will exist in existing data or archival materials. Do not ignore these problems or pretend they did not occur. Often, documenting how you overcame obstacles can form an interesting part of the methodology. It demonstrates to the reader that you can provide a cogent rationale for the decisions you made to minimize the impact of any problems that arose.

Literature Review Just as the literature review section of your paper provides an overview of sources you have examined while researching a particular topic, the methodology section should cite any sources that informed your choice and application of a particular method [i.e., the choice of a survey should include any citations to the works you used to help construct the survey].

It’s More than Sources of Information! A description of a research study's method should not be confused with a description of the sources of information. Such a list of sources is useful in and of itself, especially if it is accompanied by an explanation about the selection and use of the sources. The description of the project's methodology complements a list of sources in that it sets forth the organization and interpretation of information emanating from those sources.

Azevedo, L.F. et al. "How to Write a Scientific Paper: Writing the Methods Section." Revista Portuguesa de Pneumologia 17 (2011): 232-238; Blair Lorrie. “Choosing a Methodology.” In Writing a Graduate Thesis or Dissertation , Teaching Writing Series. (Rotterdam: Sense Publishers 2016), pp. 49-72; Butin, Dan W. The Education Dissertation A Guide for Practitioner Scholars . Thousand Oaks, CA: Corwin, 2010; Carter, Susan. Structuring Your Research Thesis . New York: Palgrave Macmillan, 2012; Kallet, Richard H. “How to Write the Methods Section of a Research Paper.” Respiratory Care 49 (October 2004):1229-1232; Lunenburg, Frederick C. Writing a Successful Thesis or Dissertation: Tips and Strategies for Students in the Social and Behavioral Sciences . Thousand Oaks, CA: Corwin Press, 2008. Methods Section. The Writer’s Handbook. Writing Center. University of Wisconsin, Madison; Rudestam, Kjell Erik and Rae R. Newton. “The Method Chapter: Describing Your Research Plan.” In Surviving Your Dissertation: A Comprehensive Guide to Content and Process . (Thousand Oaks, Sage Publications, 2015), pp. 87-115; What is Interpretive Research. Institute of Public and International Affairs, University of Utah; Writing the Experimental Report: Methods, Results, and Discussion. The Writing Lab and The OWL. Purdue University; Methods and Materials. The Structure, Format, Content, and Style of a Journal-Style Scientific Paper. Department of Biology. Bates College.

Writing Tip

Statistical Designs and Tests? Do Not Fear Them!

Don't avoid using a quantitative approach to analyzing your research problem just because you fear the idea of applying statistical designs and tests. A qualitative approach, such as conducting interviews or content analysis of archival texts, can yield exciting new insights about a research problem, but it should not be undertaken simply because you have a disdain for running a simple regression. A well designed quantitative research study can often be accomplished in very clear and direct ways, whereas, a similar study of a qualitative nature usually requires considerable time to analyze large volumes of data and a tremendous burden to create new paths for analysis where previously no path associated with your research problem had existed.

To locate data and statistics, GO HERE .

Another Writing Tip

Knowing the Relationship Between Theories and Methods

There can be multiple meaning associated with the term "theories" and the term "methods" in social sciences research. A helpful way to delineate between them is to understand "theories" as representing different ways of characterizing the social world when you research it and "methods" as representing different ways of generating and analyzing data about that social world. Framed in this way, all empirical social sciences research involves theories and methods, whether they are stated explicitly or not. However, while theories and methods are often related, it is important that, as a researcher, you deliberately separate them in order to avoid your theories playing a disproportionate role in shaping what outcomes your chosen methods produce.

Introspectively engage in an ongoing dialectic between the application of theories and methods to help enable you to use the outcomes from your methods to interrogate and develop new theories, or ways of framing conceptually the research problem. This is how scholarship grows and branches out into new intellectual territory.

Reynolds, R. Larry. Ways of Knowing. Alternative Microeconomics . Part 1, Chapter 3. Boise State University; The Theory-Method Relationship. S-Cool Revision. United Kingdom.

Yet Another Writing Tip

Methods and the Methodology

Do not confuse the terms "methods" and "methodology." As Schneider notes, a method refers to the technical steps taken to do research . Descriptions of methods usually include defining and stating why you have chosen specific techniques to investigate a research problem, followed by an outline of the procedures you used to systematically select, gather, and process the data [remember to always save the interpretation of data for the discussion section of your paper].

The methodology refers to a discussion of the underlying reasoning why particular methods were used . This discussion includes describing the theoretical concepts that inform the choice of methods to be applied, placing the choice of methods within the more general nature of academic work, and reviewing its relevance to examining the research problem. The methodology section also includes a thorough review of the methods other scholars have used to study the topic.

Bryman, Alan. "Of Methods and Methodology." Qualitative Research in Organizations and Management: An International Journal 3 (2008): 159-168; Schneider, Florian. “What's in a Methodology: The Difference between Method, Methodology, and Theory…and How to Get the Balance Right?” PoliticsEastAsia.com. Chinese Department, University of Leiden, Netherlands.

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How to write an effective research brief

Whether you’re launching a simple survey or planning a large-scale project the quality of your brief will hugely impact on the value you get from the research. While it can take a little time and effort creating a research brief, it will undoubtedly be time well spent – getting you better results and return on your investment and saving you valuable resources on further clarification. At best, a poor brief will be a time drain on you and your team. At worst, the findings will fail to meet your objectives, costing you time and money.

We’ve seen a lot of research briefs over the years. Some of which have been well thought through and clear, helping us prepare a detailed proposal and deliver an effective project and subsequent results. And others which have been not so good, lacking clarity or detail.

Using this experience, we’ve put together a ‘how to’ guide on writing an effective research brief, to help you ensure success on your next project.

1. Preparation is key

As with any project, before you start it’s crucial you think through what you want and need to deliver. Here are some things you should consider:

• Why are you conducting the research? What exactly are you looking to understand?
• Who are you looking to understand better? Who do you need to speak to answer your research questions?
• Who are your internal stakeholders? Have you discussed the project needs with the people in your organisation who will use the findings or who are invested in the research?
• How will the findings be used?
• When do you need the findings?
• Have you agreed a budget with either your procurement team, or the relevant person in your organisation?

2. Be clear on your objectives

This is one of the most important parts of your brief to convey to the reader what you want out of the project and ensure you get results which deliver.

Projects should have around three or four overarching aims which set out what the project ultimately wants to achieve.

These might be things like:

• Assess the impact of……
• Examine views of…..
• Evaluate the effectiveness of….

In addition to project objectives, you should also include the key questions you want the research to answer. These should support you in meeting the aims of the research.

For example, if the project aim is to assess the impact of an intervention, your research questions might include:

• Who did the intervention target?
• What did the project deliver?
• What elements were successful, and why?
• What were the main enablers and barriers?

3. Remember your audience

Research agencies or organisations who will be responding to your brief might not know anything about your business. So, make sure you include enough background information in your brief to enable them to understand your needs and deliver effectively. And avoid use of jargon or acronyms which could lead to errors or confusion.

4. Structure your research brief

Before you start to populate your brief it’s worth considering all the information and sections you need to include, to structure your thinking and ensure you don’t miss anything important.

This might include some, or all, of the following:

• Background info
• Introduction
• Aims and objectives
• Research Question(s)
• Issues / Risks
• Methodology
• Timing and Outputs
• Project Management

5. Make it thorough, yet succinct

While it’s crucial to include all the relevant information to enable bidders to respond effectively, no one wants to read reams and reams of information. To avoid the key information getting lost in the details use annexes to add supplementary information which could be useful.

6. Consider how prescriptive you want to be on the methodology

The extent to which you want to specify the methodology will depend on the project you aim to deliver. There are benefits and risks to being overly prescriptive or offering free reign. If you outline in precise detail how you want the research to be conducted, you will hamper any original ideas from those invited to tender and might limit the impact on the research. Whereas, if you’re less prescriptive, allowing room for creativity, you risk not getting the project or results you want, or receiving proposals on a scale which you can’t resource.

Generally, it is useful to allow those invited to tender some scope to develop the methodology they propose to use. Exceptions might be where previous work has to be very precisely replicated or some other very precise commitment about the nature of findings has been given to stakeholders.

7. Define your timelines

As a minimum, you need to include when you want the project to start and end. But you should also include the timetable for procurement. When planning this, don’t underestimate the time and resource needed to run a procurement exercise. Make sure your evaluators are available when you need them and have enough time blocked out in their diary.

You’ll likely also want to include milestones for when you expect outputs to be delivered, such as deadlines for a draft report (providing opportunity for review and feedback) and the final report; allowing sufficient time between the two to enable your stakeholders to consult, for you to feedback and for the contractor to revise the report.

8. Set expectations on cost

You will most likely have budgetary constraints, with a figure for what you are prepared to spend. To save you and your bidders time, and to set realistic expectations, you should include an indication within your brief. This will prevent you receiving proposals which are way out of the ballpark; enable bidders to plan a project which delivers on (or at least close to) budget; and will prevent any nasty surprises, further down the line.

By following these tips you’ll be well on your way to creating an effective research brief which delivers on time and on budget.

If you’d like more guidance download our “step-by-step” guide, which includes a template and information for what to include in each section to ensure success.

Download the guide now.

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Graduate School Applications: Writing a Research Statement

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What is a Research Statement?

A research statement is a short document that provides a brief history of your past research experience, the current state of your research, and the future work you intend to complete.

The research statement is a common component of a potential candidate’s application for post-undergraduate study. This may include applications for graduate programs, post-doctoral fellowships, or faculty positions. The research statement is often the primary way that a committee determines if a candidate’s interests and past experience make them a good fit for their program/institution.

What Should It Look Like?

Research statements are generally one to two single-spaced pages. You should be sure to thoroughly read and follow the length and content requirements for each individual application.

Your research statement should situate your work within the larger context of your field and show how your works contributes to, complicates, or counters other work being done. It should be written for an audience of other professionals in your field.

What Should It Include?

Your statement should start by articulating the broader field that you are working within and the larger question or questions that you are interested in answering. It should then move to articulate your specific interest.

The body of your statement should include a brief history of your past research . What questions did you initially set out to answer in your research project? What did you find? How did it contribute to your field? (i.e. did it lead to academic publications, conferences, or collaborations?). How did your past research propel you forward?

It should also address your present research . What questions are you actively trying to solve? What have you found so far? How are you connecting your research to the larger academic conversation? (i.e. do you have any publications under review, upcoming conferences, or other professional engagements?) What are the larger implications of your work?

Finally, it should describe the future trajectory on which you intend to take your research. What further questions do you want to solve? How do you intend to find answers to these questions? How can the institution to which you are applying help you in that process? What are the broader implications of your potential results?

Note: Make sure that the research project that you propose can be completed at the institution to which you are applying.

Other Considerations:

• What is the primary question that you have tried to address over the course of your academic career? Why is this question important to the field? How has each stage of your work related to that question?
• Include a few specific examples that show your success. What tangible solutions have you found to the question that you were trying to answer? How have your solutions impacted the larger field? Examples can include references to published findings, conference presentations, or other professional involvement.
• Be confident about your skills and abilities. The research statement is your opportunity to sell yourself to an institution. Show that you are self-motivated and passionate about your project.

Write Science Paper Effectively: Write Research Description

A good introduction of a research paper must have a general statement, research description, and problem statement. We have prepared tips on how to write a general statement for the introduction in the previous post. Now we want to continue to the next subsection of the introduction, which is the research description.

In brief, the research description is a mini-review of a specific research field. It has to be specific because the general information was included in the earlier subsection (general statement). Let’s continue with the research title we prepared in the previous post;

“Kinetic Study of the enzyme-catalyzed reaction in the deep eutectic solvents”

State niche of research in the research description

For start we can state the niche or the context of research. Use the title as guide. For example;

“The kinetic behaviour of enzyme-catalyzed reaction in the deep eutectic solvent has not widely established.”

Write a mini-review

Afterward, you can start writing a mini-review on the topic. It could be about the finding from the past or the ongoing research. You could add a comparison based review as well. On top of that, you could include issues raised by the previous researchers and how to overcome them. If you be able to provide your own opinion and support the previous finding with a hypothesis or fact, it even better. Because it reflects your competency in the field. For example;

“To date, enzyme-catalyzed hydrolysis and transesterification reaction in deep eutectic solvent have been investigated. According to the report, the kinetic behavior of the reaction is depending on the origin of the enzyme. This is expected as the unit activity of enzymes are differ depending on the type of enzyme used. It also found that the value of Michaelis constant for hydrolysis reaction is lower than the transesterification reaction. This behavior may indicate a deep eutectic solvent to be a suitable solvent for an enzyme-catalyzed hydrolysis reaction. However, the further study still required to confirm this claim.”

“Regardless, the kinetic performance was not better than a reaction in an organic or aqueous phase. The possible reason is due to the viscosity of the deep eutectic solvent. In a separate investigation on the properties of the deep eutectic solvents, most of them were found to be highly viscous. Lower viscosity is required for a solvent to allow a better mass transfer or molecules movement within the media. Especially during the reaction and separation processes.”

Make sure the research description is coherent

Remember to keep the review closely related to your title, keywords, or keyphrases. This practice shall make your introduction coherent and fluid. Then, separate the paragraph based on the topic reviewed. Importantly, use the linking sentence between the paragraph. The above example is separated into two paragraphs; the first paragraph is about the “kinetic” whereas the second paragraph is about “viscosity”. As can be noticed “Regardless, the kinetic performance was not better than a reaction in organic or aqueous phase” is used as a linking sentence between the first and second paragraphs. This sentence gives clues on the next topic while retaining some keyword from the previous paragraph. As a result, your research description is in unity.

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Tips on Writing the Project Description

By Dr. Will Cantrell, former SURF coordinator

You may want to read through some or all of the example proposals listed below. All of them were successful SURF proposals. (And they kindly gave me permission to use their proposals as examples.)

• Chelsey Bach
• Emily Oppliger
• Virginia van Vianen
• Katie Bristol
• David Trine

You have two pages to make a compelling case that you should be funded. In that space, you have to:

• Introduce the topic. Don't assume that everyone knows why, using an example from my own research, it's important that we know which aerosol particles in the atmosphere will be effective ice nuclei.
• Introduce the specific question you will address.
• Explain how you will attempt to answer the question you have posed. You must do this in enough detail that someone who is an expert in your field can evaluate what you are proposing to do.

You should use most of the two pages to talk about what you will do. The Introduction is necessary and important, but you aren't writing a review of what's been done – you are trying to convince reviewers that you have a good idea and that you are capable of carrying it out.

Be specific. Don't just claim that you are going to investigate heterogeneous ice nucleation. What, specifically, about heterogeneous nucleation will you investigate? In one of my first proposals as a new faculty member, I put forward the following hypothesis: ". . . the efficacy of the organic films as ice nucleating agents lies in their ability to accommodate a portion of the strain which arises at the water-film interface as the ice embryo forms." That is specific and testable, though in looking back over the proposal I see that I never explicitly stated how I would detect the strain in the organic film. (I should have.)

Be even more specific. In my case, I specified what organic compounds I would use and why I chose them. I also described in some detail how I would make the measurements and how I would interpret the data. The proposals above are quite specific.

Use a figure or diagram. A picture is worth (more than) a thousand words. There is no substitute for this. As a corollary to this premise, don't use a figure unless you talk about it in the text. And provide a detailed caption. Use the caption to re-emphasize important points.

And finally, a word of caution. Your faculty mentor may provide you with material to review as you write your proposal. That may include proposals that she or he has written on a very similar topic. You may, of course, use that material as you develop your proposal, but, in the end, the proposal you submit to SURF should be your own.

A few miscellaneous points:

• Many funding agencies do not have a strict format for their proposals. You are free to call the sections what you wish. (Caveat: Read the solicitation! Some programs do have strict proposal guidelines and they will return the proposal without review in some cases if you violate it.)
• The requirements for references are not as stringent for proposals as they are for journal articles. (Caveat: Again, some funding agency may require a particular format.) If the format is not specified, you could, for instance, use numerical superscripts to save space. The only requirement is that the reviewer should be able to find the source, given the information you provide.
• Do not exceed the page limit. I will instruct reviewers not to consider anything past two pages.

5 Key Principles of ‘Thick Description’ in Research

Chris Drew (PhD)

Dr. Chris Drew is the founder of the Helpful Professor. He holds a PhD in education and has published over 20 articles in scholarly journals. He is the former editor of the Journal of Learning Development in Higher Education. [Image Descriptor: Photo of Chris]

Learn about our Editorial Process

Thick description is a social sciences qualitative research technique that gives detailed descriptions and interpretations of situations observed by a researcher.

It is a ethnographic and qualitative research technique. The term was invented by social anthropologists Gilbert Ryle and Clifford Geertz.

Thick description involves writing detailed narratives or ‘vignettes’ explaining situations and their background ‘context’.

The goal is not just to describe a situation, but also add details so that readers understand the significant and complex cultural meanings underpinning any observable scenario.

While it originated in social anthropology, thick description is now used as a qualitative research technique in a range of fields of study, including sociology, history, cultural studies, media studies, education studies, and others.

What is Thick Description in Qualitative Research? (Definitions)

Thick description is defined as: the descriptive interpretation of complex cultural situations.

The term ‘interpretation’ is important here. Thick description involves more than just recording and describing something. It involves providing the background information necessary for understanding the relevance , meanings and intentions that underpin social interactions.

Here are some scholarly definitions of the term ‘thick description’ from within the social sciences that you might want to cite for your essay or dissertation:

• “Thick description refers to the researcher’s task of both describing and interpreting observed social action (or behavior) within its particular context. ” (Ponterotto, 2006, p. 543)
• “A thick description … does more than record what a person is doing. It goes beyond mere fact and surface appearances. It presents detail, context, emotion, and the webs of social relationships that join persons to one another.” (Denzin, 1989, p. 83)
• “Thick description is not simply a matter of amassing relevant detail. Rather to thickly describe social action is actually to begin to interpret it be recording the circumstances, meanings, intentions, strategies, motivations, and so on that characterize a particular episode. It is this interpretive characteristic of description rather than detail per se that makes it thick.” (Schwandt, 2001, p. 255)
• “Thick description builds up a clear picture of the individuals and groups in the context of their culture and the setting in which they live … Thick description can be contrasted with thin description, which is a superficial account and does not explore the underlying meanings of cultural members.” (Holloway, 1997, p. 154)

For more on scholarly definitions of thick description, see this journal article .

To cite the above sources in APA style, jump to the reference list at the end of this article where I have used APA style to list my sources.

Related Post: What is a Dissertation?

Thick Description vs. Thin Description

Gilbert Ryle (1949) introduced the concept of thick description by comparing it to ‘thin description’.

According to Ryle, quantitative studies and some qualitative research only used descriptions of what was observed. This provided a surface level explanation. Instead, qualitative research needs to interpret what is observed to generate meaning from the interaction.

Thin Description: observation, description and outline of a situation.

Thick Description: observation, description, interpretation, and analysis of a situation.

5 Key Characteristics of Thick Description

Ponterotto (2006) outlines 5 characteristics that make up a thick description. Note that I have not used his exact headings here. I find my headings to be simpler for the average reader to understand:

1. Interpretation in Context

A thin description lacks context. It describes something without explaining its cultural significance. A thick description describes not only the action, but its significance.

Ponterotto (2006, p. 542) says: “Thick description involves accurately describing and interpreting social actions within the appropriate context in which the social action took place.”

2. Capturing Thoughts and Emotions

To describe thoughts and emotions, we need to interpret a situation rather than just describe the surface features. For example: a pause may mean many things. In the case of a pause due to shock, the researcher must explain that an interviewee’s pause was due to shock, or else the reader may not understand.

Ponterotto (2006, p. 542) says: “Thick description captures the thoughts, emotions, and web of social interaction among observed participants in their operating context.”

3. Assigning Motivations and Intentions

When observing an argument between two people, a researcher needs to explain the motivations behind the two people arguing. It’s not enough to just say an argument took place. There may be history between the two people or a power struggle within a group that needs to be explored to make the description “thick”.

Ponterotto (2006, p. 542) says: “A central feature to interpreting social actions entails assigning motivations and intentions for the said social actions.”

4. Rich Accounts of Details

Ponterotto calls this step ‘verisimilitude’, but I found this word a little complicated. Verisimilitude means ‘the appearance of truthfulness’ to the extent that the reader of your account feels like they were there.

In other words, by providing the finer details, your account gains credibility .

Ponterotto cites Denzin here in explaining verisimilitude in research: “truthlike statements that produce for readers the feeling that they have experienced, or could experience, the events being described.” (Denzin, 1989, pp. 83-84)

5. The Meaningfulness of the Situation is Detailed

The researcher must conclude with a statement about what is meaningful about the interaction. What does it tell us about the people who are being researched? What new insight does it put forward, or what past beliefs does it challenge?

Ponterotto (2006, p. 543) says: “Thick description of social actions promotes thick interpretation of these actions, which lead to thick meaning of the findings that resonate with readers.”

Related Post: What is Media Analysis?

Strengths and Weaknesses of Thick Description

• Thick descriptions help us to understand the meaning underpinning a situation. Without a detailed description, the finer details that explain human life are lost.
• It helps readers with their understanding of a situation. A quantitative analysis often fails to pick up finer nuances, while many ‘thin’ qualitative analyses still lack interpretation. A thick qualitative analysis both picks up finer details (nuances) and interprets what meaning they have for a situation.

Weaknesses and Criticisms

• Thick descriptions can be easily fabricated. We often have to take the researcher’s word for it. In quantitative analysis, people can return to the field and re-do the study. In qualitative thick description analyses, we have to believe what the researcher said.
• There is potential for researcher bias. One researcher would see and describe completely different details than another researcher, leading to very different findings.

Key Scholar: Clifford Geertz

***NOTE: The following section is for advanced readers. You’ve got the main idea from above. This section summarizes a famous and difficult-to-read text about rich description (for those who have to read it!)***

While it was Gilbert Ryle who first used the term ‘thick description’, it was Clifford Geertz is the person who made thick description famous.

Geertz wrote about it in his texts Thick Description: Towards an Interprative theory of culture and The Interpretation of Cultures .

You can read Geertz’s article on Thick Description here , but it’s pretty hard to read … so I’ve provided a summary of this seminal text below.

1. Culture is a complicated ‘web of significance’

• Geertz argues that cultures are very complex man-made concepts. He calls culture a ‘web of significance’ that ‘man has spun’.
• Because culture is so complex, cultural analysis researchers shouldn’t try to look for patterns and laws that explain cultures.
• Instead, cultural analysis researchers should try to explore and explain the ways people make meaning of their lives.

2. Culture must be explained in detail

• The job of ethnographers is not just to take notes, keep a diary, and report what they see. Instead, the core goal of ethnographers is to describe very complex and intricate details that can only be understood through “thick descriptions”.
• He uses the example of a wink. A ‘thin’ description of a wink might be: “The boy winked.” A ‘thick’ description might explain its cultural significance: The wink might be done in parody, conspiracy or ridicule, depending on the context. The ethnographer must explore these possibilities and explain how the wink is more than a wink: it is a gesture that takes place within a very complex cultural moment.
• Thus, there is no way to do research that is detailed and deep except to provide “thick descriptions” of the situation that is being observed.

3. Ethnography is more than observation; it is interpretation

• In the third section, Geertz argues that researchers are not and cannot be objective in their research. The act of collecting field data requires interpretation. Different observers might write different notes, because the observer is simply reconstructing a scene in their notes based on their own observations. In his own words: “what we call our data are really our own constructions of other people’s constructions of what they and their compatriots are up to.”
• Furthermore, in trying to understand what they see, ethnographers need to use their background knowledge of a culture. To make it ‘meaningful’, they must ‘interpret’ it. Here is this point in Geertz’s (1973, p. 318) own words: “most of what we need to comprehend a particular event, ritual, custom, idea, or whatever, is insinuated as background information before the thing itself is directly examined.”
• While historically researchers might think interpretation is a bad thing (as it is subjective), Geertz (1973, p. 320) argues “there is nothing particularly wrong with this, and it is in any case innevitable.” He is right, of course: we should not pretend to be objective when explaining things. We all explain things differently, especially if what we are explaining (like culture) is very complex.

4. Ethnography is case study of the mundane and everyday

• Lastly, Geertz argues that ethnographers should not make broad overgeneralizations based on their observations.
• He argues: “The notion that one can find the esense of national societies, civilizations, great religions, or whatever summed up in so-called “typical” small towns and villages is palpable nonsense. What one finds in small towns and villages is (alas) small-town and village life” (1973, p. 320).

Related Post: 53 Education Dissertation Ideas

References for your Essay

Denzin, N. K. (1989). Interpretive interactionism. Newbury Park, CA: Sage.

Geertz, C. (1973). The interpretation of cultures: Selected essays. New York: Basic Books.

Geertz, C. (1973). Thick Description: Towards an Interprative theory of culture. The Interpretation of Cultures , 3-31.

Geertz, C. (1983). Centers, Kings, and Charisma: Reflections on the Symbolics ofPower. In: Geertz, C. (ed.s) Local Knowledge: Further Essays in Interpretive Anthropology . (pp. 121–46). New York: Basic Books.

Holloway, I. (1997). Basic concepts for qualitative research. New York: Basic Books.

Ponterotto, J. G. (2006). Brief Note on the Origins, Evolution, and Meaning of the Qualitative Research Concept Thick Description. The Qualitative Report, 11 (3), 538-549.

Ryle, G. (1949). Concept of the mind. New York: Hutchinson and Company.

Schwandt, T. A. (2001). Dictionary of qualitative inquiry (2nd ed.). Thousand Oaks, CA: Sage.

• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd-2/ 25 Number Games for Kids (Free and Easy)
• Chris Drew (PhD) https://helpfulprofessor.com/author/chris-drew-phd-2/ 25 Word Games for Kids (Free and Easy)
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7 Essential Steps: How to Write a Research Brief That Gets Results

• Author Survey Point Team
• Published February 17, 2024

In this blog, we’ll explore seven essential steps to learn how to write a research brief that not only guides your project but also resonates with your audience. Research briefs are the unsung heroes of successful projects. Whether you’re a seasoned researcher or a newbie, crafting a well-structured brief can significantly impact the quality of your work.

Crafting a research brief that yields results is crucial. Explore the seven essential steps to write an effective research brief, ensuring success in your projects. Learn from experts and avoid common pitfalls.

Embarking on a research journey requires a well-crafted roadmap. A research brief serves as the compass, guiding you through the intricate terrain of data and insights. In this article, we will explore the seven essential steps to create a research brief that not only meets but exceeds expectations, ensuring the desired results.

Table of Contents

The Importance of Research Briefs

Why Research Briefs Matter

Research briefs are the cornerstone of successful projects. They set the tone, define objectives, and guide researchers toward meaningful outcomes. A well-structured brief not only saves time but also ensures the collected data aligns with the project goals.

How to Write a Research Brief: Understanding Your Objective

Defining Clear Research Goals

The first step in creating a research brief is understanding the project’s objective. Clearly define what you aim to achieve, ensuring every subsequent decision aligns with this overarching goal. Clarity at this stage is paramount.

Target Audience Analysis

Identifying and Understanding Your Audience

Knowing your audience is key to effective communication. Dive deep into demographic details, preferences, and behaviors. Tailor your research brief to resonate with the intended audience, enhancing its impact.

Crafting a Clear Research Question

Formulating Effective Research Queries

A well-defined research question is the compass that guides your entire project. Craft a question that is clear, concise, and directly aligns with your objectives. This foundational step ensures focused and purposeful research.

Literature Review

Building a Solid Foundation

Before venturing into uncharted territories, review existing literature. This not only provides valuable insights but also prevents redundancy. Acknowledge the work of others and identify gaps your research can fill.

Research Methodology

Choosing the Right Approach

Selecting the appropriate research methodology is pivotal. Whether qualitative or quantitative, the chosen approach should align with your objectives. Justify your choice, considering the nature of your research question.

How to Write a Research Brief: Data Collection

Ensuring Quality Information

Collecting data is where the rubber meets the road. Implement a robust data collection strategy, ensuring the information gathered is relevant, accurate, and aligns with your research question. Quality over quantity is the mantra.

Analysis and Interpretation

Extracting Meaningful Insights

Analysis is the heart of research. Interpret the collected data, drawing meaningful conclusions. Your insights should directly contribute to answering your research question and, consequently, achieving your objective.

Crafting a Compelling Title

Making Your Research Brief Stand Out

A captivating title is the first impression your research brief makes. It should be concise, intriguing, and reflective of the study’s essence. Crafting a compelling title sets the stage for your audience’s engagement.

The Power of Effective Communication

Conveying Your Message Clearly

Beyond the data, effective communication is crucial. Present your findings in a clear, concise manner. Utilize visuals, charts, and graphs to enhance understanding. Make your research brief accessible to a broad audience.

Common Pitfalls to Avoid

Mistakes That Can Derail Your Research

Avoiding common pitfalls is as important as following the right steps. Identify and steer clear of potential pitfalls that could compromise the integrity and effectiveness of your research brief. Learn from others’ mistakes to enhance your own success.

Real-life Success Stories

Learnings from Notable Research Briefs

Drawing inspiration from successful research briefs can provide valuable insights. Explore real-life success stories, understand the strategies employed, and apply these lessons to elevate the impact of your own research briefs.

How to Write a Research Brief: FAQ

Can I write multiple research questions? Certainly, but ensure they all align with your main objective. Quality over quantity is crucial in research.

How do I choose between qualitative and quantitative methods? Consider the nature of your research question. Qualitative methods delve into depth, while quantitative methods focus on breadth.

Is a literature review necessary for all research briefs? Yes, a literature review establishes the context for your research and prevents duplication of efforts.

How do I make my title captivating? A captivating title is concise, intriguing, and reflective of your study’s essence. Use language that sparks curiosity.

What are common pitfalls in research briefs? Common pitfalls include unclear objectives, biased data collection, and inadequate analysis. Be vigilant to avoid these pitfalls.

Can I use the same research methodology for every project? Adapt your research methodology to align with each project’s unique objectives. There’s no one-size-fits-all approach.

Wrapping Up the Research Brief Journey In conclusion, crafting a research brief that gets results requires a strategic approach. By following the seven essential steps outlined in this article, you can navigate the complexities of research with confidence. Remember, a well-prepared brief not only guides your journey but ensures the destination is one of success.

Survey Point Team

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Expert Tips for Writing a Project Description With Free Templates

By Kate Eby | May 25, 2021

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A strong project description provides a roadmap for stakeholders and communicates the vision without getting bogged down in details. We’ve compiled expert tips and sample project descriptions to help you get started. 

In this article, you’ll find a project description outline , steps for writing a project description , expert tips , and examples of project descriptions by industry .

What Is a Project Description?

A project description is a high-level overview of why you’re doing a project. The document explains a project’s objectives and its essential qualities. Think of it as the elevator pitch that focuses on what and why without delving into how. 

You typically draft a project description early on, during the project initiation phase of the project management lifecycle.

The project manager often writes the project description. However, if you are working for an agency that seeks grant funding or writing a research proposal, you might need to learn how to write a project description in a project proposal.

The project description should include an overview of the following:

• Project goals and objectives
• Stakeholders and their roles
• Metrics for measuring success
• Estimated budget

The tricky part is figuring out what doesn’t belong in the project description. The description should focus on goals, objectives, and the overall approach, but you don’t need to include lists of tasks, an extensive background, or research analysis. In general, the project description is broad; you’ll include more detail in the project plan.

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Project Description Outline

The parts of a project description will vary depending on the type of project. However, your project description should contain the following elements:

Parts of a Project Description Outline

• Project Title: Aim for a short, unambiguous, and memorable title. 
• Overview: This is a high-level summary (no more than one or two paragraphs).
• Project Justification: Explain the problem or opportunity and why the project is necessary.
• Objectives: Set specific and measurable project goals.
• Phases of Work: Break down the project into phases that describe the desired outcome for each.
• Metrics for Evaluating and Monitoring: Include the metrics you’ll use to evaluate the project’s success. 
• Timeline: Outline the timeline for each phase, including the basic tasks that you will accomplish, with start and end dates.
• Estimated Budget: Include the budget and projected costs.

How to Write a Project Description

Although writing a project description will vary somewhat depending on the type of project, the basic process is the same. The following 10 steps are key to writing a good project description.

• Summarize: Write a one- or two-paragraph explanation of what the project aims to accomplish. Avoid delving deep into background or past projects. A good project summary will not only serve as your elevator speech, but will also help you clarify larger issues with your plan.
• Define: Describe the problem or opportunity and how the project will address it.
• Specific: Answer who, what, when, where, and why.
• Measurable: Include metrics for defining success.
• Achievable: Set goals that are possible to accomplish with the available resources.
• Relevant: Goals should be aligned with your organization’s mission.
• Time-bound: Include intermediate and final deadlines for each goal.
• Explain: Briefly explain your methodology. Include any key technologies or project management techniques you’ll use and why they’re appropriate.
• Measure: Identify the project deliverables . How will you measure success and evaluate the project?
• Schedule: Include a general timeline, with project phases and milestones. Be sure to note any important deadlines.
• Budget: Include the total estimated cost of the project and how much you have budgeted. (Note that this shouldn’t be a line item budget.) Use a project budget template for a more detailed breakdown of budgeted and actual project expenses.
• Get feedback: Seek feedback from key stakeholders, customers, and anyone impacted by the project for feedback. Ask them to explain the project in their own words to get a sense of how clearly you’ve communicated the vision.
• Proofread: Have someone else proofread the project description. In addition to spelling and grammatical errors, ask them to look for missing details that are significant to the project.
• Revise: Update and revise the document as the project progresses. Treat the project description as a living document.

A 10-Step Checklist for Writing a Project Description

Now that you know how to write a project description, use this checklist to help you focus on the key details.

Types of Project Descriptions With Examples

In this section, you’ll find a variety of free, customizable project description templates. We’ve completed them with sample information so that you can get an idea of how to write a description that fits your needs. You can also download a free project documentation template to help you track its progress.

Architectural Project Description Template

Download Architectural Project Description Template

Microsoft Word | Adobe PDF | Google Docs

An architectural project description should start with a summary that explains the need for the project. Briefly identify the site, any key design features and aesthetic considerations, and a broad timeline. Keep it simple, and write for the general public. Here’s an example of an architectural project description summary for a downtown parking garage:

After you summarize the project, use the architectural project description template to create a customizable action plan. Include a breakdown of work by phases. Note any communications and approvals needed to ensure success.

Client Creative Project Brief Template

Download Client Creative Brief Template

Microsoft Excel | Smartsheet

Create a client creative project brief  to ensure a project strategy aligns with client goals. Creative briefs are frequently used for projects involving graphic design, videography, or marketing campaigns. Start by briefly describing the project, objectives, and deadlines. The following client creative project brief provides an overview of a holiday marketing campaign.

The format will vary based on the type of project. In the client creative project template example above, you’ll find a number of kickoff questions about the campaign’s target audience, key components, and messaging. If this template doesn’t meet your needs, check out other Smartsheet client creative briefs and marketing project plan templates .

Grant Project Description Template

Download Grant Project Description Template 

Microsoft Word | Adobe PDF  

When you’re applying for grant funding or planning a grant-funded project, it’s essential to identify the target population and how they’ll benefit from project activities. Focus on why the project is necessary, rather than on the needs of your organization. The following example describes a grant project for a program seeking funding to combat childhood hunger:

This grant project description template breaks down the description into separate sections for the problem to be addressed, goals and objectives, target population, project activities, and key staff. It provides additional space for background information, measurable outcomes, and a timeline and budget, and it includes separate columns for income sources and expenses.

Interior Design Project Description Template

Download Interior Design Project Description Template

Microsoft Word | Google Docs

An interior design project description is similar to a client creative project brief. You’ll use the project overview to spell out a vision for the project that syncs with the client’s needs. The following interior design project description summarizes a residential kitchen remodel project.

Use the remainder of the interior design project description template to document the client’s likes and dislikes in greater detail. The template includes space to note the client’s preferences for general style, as well as colors, patterns, textiles, furnishings, and more. You’ll also find space to include measurements, a floor sketch, a project schedule, and a budget.

IT Project Description Template

Download IT Project Description Template

Microsoft Excel | Microsoft Word | Adobe PDF

An IT project description should start with a basic summary that condenses key background information and what the project entails. Keep it simple, and explain the project in lay terms. The following IT project description summary provides an overview of a plan to develop a mobile ordering app for a fast casual restaurant:

This IT project description template includes space for goals, assumptions, measurements of success, and risks. Additionally, the template includes space for a breakdown of the scope of work, including processes impacted by the project, milestones, costs, and resources.

Software Project Description Template

Download Software Project Description Template

Microsoft Word | Adobe PDF

A software project description should start with an overview that explains the type of software that will be developed, the problem it will solve, and the benefits to users and the business. The overview shouldn’t focus on the technical aspects of the project, but instead on the final product and its benefits. This software project description example gives an overview of a point-of-sale (POS) system under development for a brewery.

Once you’ve completed the overview, use this software project description template to explain purposes and goals in greater detail. The template includes sections for obstacles, risk factors, hardware compatibility, and software employed. Other features include a detailed breakdown of the project’s timeline and cost structure.

For other project description templates, please refer to our Free Project Description Templates article .

PMP Project Description

If you’re a project manager seeking the Project Management Professional certification, you’ll need either 36 or 60 months of professional experience leading projects, depending on your education level. 

The Project Management Institute (PMI) requires you to submit each project as its own entry on the application and include the following:

• A one-sentence project objective.
• Your role in accomplishing project deliverables in each of the five phases of project management : initiating (IN), planning (PL), executing (EX), monitoring and controlling (MC), and closing (CL).
• A brief description of project outcome.

You can use this PMP application project description example for guidance:

• Objective: Redesign Company XYZ’s website to improve lead generation by 25 percent.
• Project Deliverables: I was the project manager for Company XYZ’s redesign. I drafted the project charter and recruited a team of four IT staffers to complete the project (IN). I created the work breakdown structure, timeline, and budget, and I met with stakeholders to assess project contingencies and risks (PL). I coordinated between departments, provided quality assurance, and managed the four-person team throughout the project (EX). I conducted risk audits and communicated results to stakeholders (MC). I obtained stakeholder feedback, archived project documents, and held multidepartment training once the redesign was completed (CL).
• Outcome: Company XYZ’s website redesign was completed $10,000 under budget and two weeks ahead of schedule. Lead generation increased by 30 percent within six months.

How to Write a Project Description in a CV or Resume

Writing a project description for successful past projects can give you an edge when you’re a job candidate or looking for new clients. When writing a project description for your CV, resume, or portfolio, clearly state the project objective, your role, and the outcome.

Continuing with the example above, here’s a project management project description sample to avoid in your resume because it’s vague. The second project description is a more effective example. It also highlights the most significant accomplishments and responsibilities first.

Project Description Before Example

IT Project Manager, Company XYZ Project: Website redesign

• Managed a highly successful redesign
• Provided leadership throughout the project
• Updated key stakeholders in a timely manner
• Coordinated communications and staff trainings
• Completed the project under budget and ahead of schedule, resulting in improved sales

Project Description After Example

IT Project Manager, Company XYZ Project: Website redesign with goal of increasing lead generation by 25%

• Managed website redesign that resulted in a 30% increase in lead generation
• Completed the project $10,000 under budget and two weeks ahead of schedule
• Recruited and managed a team of four IT staffers
• Created the work breakdown structure, timeline, and budget; assessed project contingencies and risks
• Communicated with key stakeholders throughout the project; trained staff across departments once the project was complete

Tips for Writing a Good Project Description

To write an effective project description, draft early in the process. Keep it high-level without going into too much detail or background. Use the description to generate interest among a broad audience. Keep it brief and free of jargon.

• Clear: Keep writing straight to the point and don’t include unnecessary jargon. 
• Concise: Focus on the project itself, rather than on background information.
• Complete: This can be a challenge when you’re also aiming for concision. Regardless, the description should include the key points your audience needs to understand the project. 
• Credible: Only cite authoritative sources and the most up-to-date information.
• Draft the Project Description Early in the Process: Gregory Carson, PMP, is a biomedical engineer, attorney, and patent agent with more than 20 years of project management experience and who owns Carson Patents . Carson suggests drafting the project description early, ideally as soon as the idea occurs to you or your team. The description will serve as the summary roadmap to refer back to throughout the project. “All of the other details have some direct relationship to the project description, so having the project description well drafted before you begin the execution planning can save you time and frustration, in particular as changes need to be included,” Carson says. At the end of the project, you’ll want to refer back to the document to show that the project fulfilled the goals and objectives.
• Make a Memorable First Impression: Alan Zucker, PMP, is a project manager with more than 25 years working with Fortune 100 companies and founder of the website Project Management Essentials . He says that a project description should motivate. The goal is for people to understand and support the project after reading the description. “When crafting your pitch, remember that most people will form their initial impressions about the project within the first 30 seconds. Lead with a strong statement and a powerful image of the project’s benefit,” Zucker says.
• Write for a Broad Audience: A common mistake when writing a project description is targeting too narrow of an audience. “There is usually no lack of attention on the stakeholders that are funding the project, and they are important audience members for the project description to focus on,” Carson says. “But particular attention focused on the stakeholders who will benefit from the project often leads to helpful insights for the project.” Getting feedback on the description from a broader audience is also helpful. Zucker suggests reviewing the description with key stakeholders, customers, and those impacted by the project. “After reading your description, see if they can restate it in their own words,” Zucker suggests. “Was the restatement what you intended? If not, then continue to revise the description based on the feedback.”
• Avoid Excessive Details, Especially Early On: Your project description should convey a vision, rather than provide a detailed implementation plan. Don’t worry too much about planning out details in the description phase —  Zucker suggests that you simply make sure there’s a clear understanding of the project’s goals and why you want to proceed. “The description will evolve as we learn more about the project,” Zucker says. “Don’t worry about committing too early. Part of that evolutionary process is sharing the description and getting feedback on it.” Keeping a high-level focus will help generate buy-in for the project. Carson says it’s key to describe the project so that others “can understand and appreciate your marvel.” “You don’t want to pontificate to the point where people stop reading or get confused about any of the goals and objectives,” he says.
• Ask Someone to Proofread Your Project Description: Proofreading and editing are essential when you finalize your project description. But if you wrote the description, recruit someone else to edit it. “Too often as we write, we ‘remember’ what we were writing about and can miss little details, even spelling and grammar, that can impact the meaning and importance of a project and its description,” Carson says. Don’t be surprised if you need to revise and rewrite a few times. It’s all part of the process of crafting your message.

How to Write a Brief Description of a Project

Focus on the project and the problem it addresses. Avoid delving into background info or referencing other projects. Emphasize the what and why without excessive detail about the tasks it requires. This can be your pitch to sell the project.

What Is a Project Description in a Project Proposal?

A project description in a project proposal is a brief summary of the goals, the objectives, and the need for the project. It shouldn’t be more than one or two paragraphs. The project proposal will provide more detailed information.

What Is a Project Description in a Thesis?

A project description in a thesis outlines the research you’re undertaking, typically as part of graduate studies. It includes your working title, your research goals, basic methodology, and why the research is needed.

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• Research paper

Writing a Research Paper Introduction | Step-by-Step Guide

Published on September 24, 2022 by Jack Caulfield . Revised on March 27, 2023.

The introduction to a research paper is where you set up your topic and approach for the reader. It has several key goals:

• Present your topic and get the reader interested
• Provide background or summarize existing research
• Position your own approach
• Detail your specific research problem and problem statement
• Give an overview of the paper’s structure

The introduction looks slightly different depending on whether your paper presents the results of original empirical research or constructs an argument by engaging with a variety of sources.

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Table of contents

Step 1: introduce your topic, step 2: describe the background, step 3: establish your research problem, step 4: specify your objective(s), step 5: map out your paper, research paper introduction examples, frequently asked questions about the research paper introduction.

The first job of the introduction is to tell the reader what your topic is and why it’s interesting or important. This is generally accomplished with a strong opening hook.

The hook is a striking opening sentence that clearly conveys the relevance of your topic. Think of an interesting fact or statistic, a strong statement, a question, or a brief anecdote that will get the reader wondering about your topic.

For example, the following could be an effective hook for an argumentative paper about the environmental impact of cattle farming:

A more empirical paper investigating the relationship of Instagram use with body image issues in adolescent girls might use the following hook:

Don’t feel that your hook necessarily has to be deeply impressive or creative. Clarity and relevance are still more important than catchiness. The key thing is to guide the reader into your topic and situate your ideas.

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See an example

This part of the introduction differs depending on what approach your paper is taking.

In a more argumentative paper, you’ll explore some general background here. In a more empirical paper, this is the place to review previous research and establish how yours fits in.

Argumentative paper: Background information

After you’ve caught your reader’s attention, specify a bit more, providing context and narrowing down your topic.

Provide only the most relevant background information. The introduction isn’t the place to get too in-depth; if more background is essential to your paper, it can appear in the body .

Empirical paper: Describing previous research

For a paper describing original research, you’ll instead provide an overview of the most relevant research that has already been conducted. This is a sort of miniature literature review —a sketch of the current state of research into your topic, boiled down to a few sentences.

This should be informed by genuine engagement with the literature. Your search can be less extensive than in a full literature review, but a clear sense of the relevant research is crucial to inform your own work.

Begin by establishing the kinds of research that have been done, and end with limitations or gaps in the research that you intend to respond to.

The next step is to clarify how your own research fits in and what problem it addresses.

Argumentative paper: Emphasize importance

In an argumentative research paper, you can simply state the problem you intend to discuss, and what is original or important about your argument.

Empirical paper: Relate to the literature

In an empirical research paper, try to lead into the problem on the basis of your discussion of the literature. Think in terms of these questions:

• What research gap is your work intended to fill?
• What limitations in previous work does it address?
• What contribution to knowledge does it make?

You can make the connection between your problem and the existing research using phrases like the following.

Now you’ll get into the specifics of what you intend to find out or express in your research paper.

The way you frame your research objectives varies. An argumentative paper presents a thesis statement, while an empirical paper generally poses a research question (sometimes with a hypothesis as to the answer).

Argumentative paper: Thesis statement

The thesis statement expresses the position that the rest of the paper will present evidence and arguments for. It can be presented in one or two sentences, and should state your position clearly and directly, without providing specific arguments for it at this point.

Empirical paper: Research question and hypothesis

The research question is the question you want to answer in an empirical research paper.

Present your research question clearly and directly, with a minimum of discussion at this point. The rest of the paper will be taken up with discussing and investigating this question; here you just need to express it.

A research question can be framed either directly or indirectly.

• This study set out to answer the following question: What effects does daily use of Instagram have on the prevalence of body image issues among adolescent girls?
• We investigated the effects of daily Instagram use on the prevalence of body image issues among adolescent girls.

If your research involved testing hypotheses , these should be stated along with your research question. They are usually presented in the past tense, since the hypothesis will already have been tested by the time you are writing up your paper.

For example, the following hypothesis might respond to the research question above:

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The final part of the introduction is often dedicated to a brief overview of the rest of the paper.

In a paper structured using the standard scientific “introduction, methods, results, discussion” format, this isn’t always necessary. But if your paper is structured in a less predictable way, it’s important to describe the shape of it for the reader.

If included, the overview should be concise, direct, and written in the present tense.

• This paper will first discuss several examples of survey-based research into adolescent social media use, then will go on to …
• This paper first discusses several examples of survey-based research into adolescent social media use, then goes on to …

Full examples of research paper introductions are shown in the tabs below: one for an argumentative paper, the other for an empirical paper.

• Argumentative paper
• Empirical paper

Are cows responsible for climate change? A recent study (RIVM, 2019) shows that cattle farmers account for two thirds of agricultural nitrogen emissions in the Netherlands. These emissions result from nitrogen in manure, which can degrade into ammonia and enter the atmosphere. The study’s calculations show that agriculture is the main source of nitrogen pollution, accounting for 46% of the country’s total emissions. By comparison, road traffic and households are responsible for 6.1% each, the industrial sector for 1%. While efforts are being made to mitigate these emissions, policymakers are reluctant to reckon with the scale of the problem. The approach presented here is a radical one, but commensurate with the issue. This paper argues that the Dutch government must stimulate and subsidize livestock farmers, especially cattle farmers, to transition to sustainable vegetable farming. It first establishes the inadequacy of current mitigation measures, then discusses the various advantages of the results proposed, and finally addresses potential objections to the plan on economic grounds.

The rise of social media has been accompanied by a sharp increase in the prevalence of body image issues among women and girls. This correlation has received significant academic attention: Various empirical studies have been conducted into Facebook usage among adolescent girls (Tiggermann & Slater, 2013; Meier & Gray, 2014). These studies have consistently found that the visual and interactive aspects of the platform have the greatest influence on body image issues. Despite this, highly visual social media (HVSM) such as Instagram have yet to be robustly researched. This paper sets out to address this research gap. We investigated the effects of daily Instagram use on the prevalence of body image issues among adolescent girls. It was hypothesized that daily Instagram use would be associated with an increase in body image concerns and a decrease in self-esteem ratings.

The introduction of a research paper includes several key elements:

• A hook to catch the reader’s interest
• Relevant background on the topic
• Details of your research problem

and your problem statement

• A thesis statement or research question
• Sometimes an overview of the paper

Don’t feel that you have to write the introduction first. The introduction is often one of the last parts of the research paper you’ll write, along with the conclusion.

This is because it can be easier to introduce your paper once you’ve already written the body ; you may not have the clearest idea of your arguments until you’ve written them, and things can change during the writing process .

The way you present your research problem in your introduction varies depending on the nature of your research paper . A research paper that presents a sustained argument will usually encapsulate this argument in a thesis statement .

A research paper designed to present the results of empirical research tends to present a research question that it seeks to answer. It may also include a hypothesis —a prediction that will be confirmed or disproved by your research.

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What are the key points in short descriptions of research experience?

When writing short descriptions of research experiences as a student (undergrad or postgrad), what are the key points that professors, potential collaborators and admission committees would like to see?

These might be very short descriptions in a space constrained academic CV, or slightly less short descriptions on an online profile or research statement. What are the key essentials (in the CV case) and the additional points (statement/website case)?

• research-process
• application

• 1 Different people are likely to look for different things: teachers, collaborators, admission and hiring committees at various levels would look for very different things. Maybe you should specify your question? –  F'x Commented Feb 4, 2013 at 19:12
• This is a very interesting question. Have you searched the internet for any answers or tips? –  user4511 Commented Feb 4, 2013 at 19:53
• @VahidShirbisheh - I searched around a bit and read advice from career departments of universities but none seem to answer this qns directly. There are some webpages that do (e.g. eHow) but they sound very general and I thought it would be better to get advice from people in academia. –  Legendre Commented Feb 7, 2013 at 13:44
• @F'x - I suppose there won't be a "right" answer. Perhaps it would be useful to have a range of opinions? Especially from people in academia that would be reading the resumes/statements (rather than career department staff). –  Legendre Commented Feb 7, 2013 at 13:47

In a one-sentence statement, I want to state as precisely and concisely as possible as much relevant detail about the project I was working on. For instance

Analysis of Widget Manufacturing

doesn't tell me much about what you did. On the other hand

In-situ XYZ Experiments and Numerical Modeling of the Parametric Influence of Temperature, Humidity, and Cooling Time on the Strength of Widget X under Load-Bearing Conditions

tells me much more about the problem you're working on.

If you have perhaps a paragraph, then I went a short summary of your work. You should provide: a motivation for the problem, an overview of what you did, and a summary of the main methods, results, and conclusions of the work.

• What about: 1) skills used/gained (random e.g. Fortran programming, Topology, worked with DNA datasets). 2) non-technical description (to show you can communicate your work to a general audience), 3) Future work/directions/applications? –  Legendre Commented Feb 7, 2013 at 13:51
• (1) That would fall under "methods"; presumably you learned how to use the methods you used. (2) For the audiences you specified, a non-technical description is unimportant. (3) Future work and directions falls under "conclusions" under normal circumstances, and only when space allows. –  aeismail Commented Feb 7, 2013 at 17:55

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Home / Book Publishing / How to Write a Book Description That Captivates Readers (And Sell Books!)

How to Write a Book Description That Captivates Readers (And Sell Books!)

A book description is one of the most important tools in a book marketer's arsenal. Your back cover description, also known as the book blurb, is essential for selling your book. It is a key factor in driving book sales, along with the book cover and title.

A bad book description will make your book look unprofessional and will likely lose you sales.

Many authors have improved their book descriptions and seen a significant increase in sales.

Follow some of the tips in this article, and you could end up with a book description that leaves your book flying off of the metaphorical shelves.

• The role that a book description plays
• How to write nonfiction book descriptions
• How to write fiction book descriptions
• General advice for creating the perfect book description

By the way, I have an in-depth book description formula that you can download for free. Check it out here .

Table of contents

• What is a Book Description?
• Examples of Nonfiction Hooks
• Examples of Scannable Nonfiction Blurbs
• Examples of the List of Benefits
• Step 4 : Use Trigger Words
• Examples of CTAs for Nonfiction
• Putting it All Together
• Examples of First-Sentence Hooks in Fiction
• Examples of Simple Layout for Fiction
• Examples of the Mic-drop Moment
• Examples of Comparison Points in Fiction
• Examples of Fiction CTAs
• Amazon Description Requirements
• General Tips and Advice
• Should You Hire Someone to Write Your Blurb for You?
• Final Thoughts on How to Write a Dynamic Book Description

A book description, often referred to as a back cover description, is a pitch to the reader about why they should buy your book.

If you ask most people what a book description is, they will tell you that it is a summary of your book, usually appearing on the back of the book and on the Amazon landing page.

Just one problem exists. That’s not what a book description is.

Yes, a book description appears on the back of your book, and on the sales page, but it should not be a summary of your book.

Your book blurb is a sales tool.

This is entirely different from a summary of your book. A summary will tell you what happens in the book. Sales copy will tell you why it matters.

Sales copy focuses on intriguing the reader. After reading your book blurb, the reader should be interested in learning more, preferably enough to buy the book.

That is why you should not think of your book description as a summary of your plot, but as a sales tool.

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Why Are Book Descriptions Important?

I’ve already mentioned a few of these, but let me sum up all the reasons why book descriptions are important.

• They get readers interested in your book
• They can lead to increased sales of your book
• They are part of your book’s first impressions, along with the book cover and title
• They provide a reason someone should buy your book.

Generally speaking, when you have a good blurb, your sales will do well, and if you have a bad blurb, sales will decline.

Selling a book involves many factors like the cover, title, and content, but none of these can guarantee success. If someone does one of them poorly, it can guarantee the failure of a book.

A book description is no exception. Get it wrong, and you could be looking at zero sales. Crafting a winning book description is crucial as it captivates potential readers and can be used for promotion in multiple places.

So let’s dive into how you can write amazing book blurbs.

How to Write Nonfiction Book Descriptions

A nonfiction book blurb should answer all three of these questions:

• Who is this for
• What does it solve
• What results come from it

This is the basic formula for a nonfiction book. You want to show the problem and demonstrate how your book will provide the solutions to that problem.

Additionally, you want to make sure that the reader feels like you are talking to them directly. That is why it is important to use words like “you” when describing your ideal reader’s problems and solutions.

Lastly, a nonfiction blurb should be scannable. By this I mean that your paragraphs should not be overflowing with details and descriptions, but should be quick, succinct, and flow well.

With that basic knowledge in mind, here are the steps to craft your nonfiction book description. For further inspiration and guidance, you can refer to some of the best book description examples available.

Step 1 : Craft the First Sentence Hook

In the first sentence, you need to draw them in and let them know who this is for and what benefit they will get.

Some first sentences just focus on one or two of those. Regardless, you need to make sure you hook them or else they won't click to read the rest.

Here are some of my favorite openings to various nonfiction books:

From The Miracle Morning for Writers

“Need to find more time to write–without sacrificing the important things? Looking to consistently discover great book ideas? Wish you could generate a steady income from your words…or increase what you already make?” 

From 15 Secrets Successful People Know About Time Management

“Double Your Productivity Without Feeling Overworked and Overwhelmed.”

From Habit Stacking

“Master Your Goals, Improve Your Life, or Overcome a Major Obstacle — One Small Habit at a Time”

Step 2 : The Scannable Middle 

As I've already mentioned, people scan nonfiction book descriptions.

Therefore, call their eyes to the most important spots or phrases by either using larger font, bolding or underlining, shorter paragraphs, as well as bullet points.

But be careful, because overuse can look unprofessional and dilute the rest.

Here are some examples of good scannable middles:

From Dopamine Detox :

Reclaim your focus in 48 hours or less .

Do you keep procrastinating? Do you feel restless and unable to focus on your work? Do you have trouble getting excited about major goals?

If so, you might need a dopamine detox.

In today's world where distractions are everywhere, the ability to focus has become more and more difficult to achieve. We constantly stimulate ourselves, feel restless, often without knowing why.

When the time comes to work, we suddenly find an excess of other things to do. Instead of working toward our goals, we go for a walk, grab a coffee, or check our emails. Everything seems like a great idea—everything except the very things we should be doing.

Do you recognize yourself in the above situation?

If so, don't worry. You're simply overstimulated.

Try a Dopamine Detox to reduce stimulation and improve focus in just 48 hours . This will allow you to focus on your most important tasks.

More specifically, in Dopamine Detox you'll discover:

• what dopamine is and how it works
• the main benefits of completing a dopamine detox
• 3 simple steps to implement a successful detox in the next 48 hours
• practical exercises to eliminate distractions and boost your focus
• simple tools and techniques to avoid overstimulation and help you stay focused, and much more.

Dopamine Detox is your must-read, must-follow guide to help you remove distractions so you can finally work on your goals with ease. If you like easy-to-understand strategies, practical exercises, and no-nonsense teaching, you will love this book.

From Fool Proof Dictation :

250 exercise prompts alone worth every penny!

Fool Proof Dictation can help anyone learn to dictate fiction proficiently and fluently. How?

• By taking the fear and mystery out of dictation.
• By providing exercises designed to nurture and connect parts of the brain used during dictation.
• By offering specific tips to remove the discomfort that causes most writers to abandon dictation.

Fool Proof Dictation is the only ebook of its kind, focusing primarily on the mental process of dictation . It’s a self-paced training system that streamlines the dictation process . There are warm-ups, practical exercises, and an easy to follow routine for dictating your scenes .

Fool Proof Dictation serves both absolute beginners and writers who’ve tried dictation but grew discouraged, eventually giving it up. This system offers an ease-of-use that will surprise everyone with how effective and gratifying dictation can be!

This ebook details the method I use when I dictate fiction. It also explains all the exercises I’ve used over time to train my brain for effective dictation. On top of that, it includes enough prompts to keep those exercises working for months!

Step 3 : List the Benefits

Use lists; they really help.

When you write them, don't just say what they are. Instead, add a translation of how that benefits them.

For example, instead of saying “four methods of reading faster,” you add “so you can finish your books faster.”

Here are a few examples from other nonfiction books that do this job well:

From How to Be an Imperfectionist :

What You'll Discover

• The lesser known, but most damaging form of perfectionism almost every person has
• A simple-to-apply technique to have unshakable confidence
• Why perfectionism hurts performance, and the rare exception where it helps
• Detailed and customized solutions for these five subsets of perfectionism: need for approval, rumination, unrealistic expectations, concern over mistakes, and doubts about actions
• Fun illustrations with a powerful message to begin each chapter
• …and much more!

From How to Be a Bawse:

• Let Go of FOMO (Fear of Missing Out): Temptation will try to steer you away from your goals. FOMO is just a test of your priorities, a test that a bawse is ready to pass.
• Be Nice to People: Treat niceness like an item on your daily to-do list. People will go out of their way to help and support you because you make them feel good.
• Schedule Inspiration: Lack of motivation isn’t permanent or a sign of weakness. Expect it and proactively schedule time to be creative.
• Be the Dumbest: Challenge yourself by surrounding yourself with people who know more than you do. It’s a vital way to learn and improve.

From How to Be The Girl Who Gets the Guy :

• How to let go of clingy, insecure behaviour that sends men looking for an escape route.
• How to attain the kind of confidence men love.
• How to be Independent without being masculine.
• What to do when a man tells you he’s not looking for a serious relationship.
• When and how to use the “No Contact” rule.
• Tips to keep you date night ready at all times.
• Why bending over backward trying to please every man you date never works.
• Ways to use your femininity to your advantage, even if you’re not the feminine type.
• How to maintain a little mystery in your life.
• Why Financial Independence is key to your happiness.
• What to Do When he pulls.
• How to handle being stuck in relationship limbo.
• What to do when a man stops calling.
• Social Media Do’s and Don’ts.
• The benefits of dating multiple men.
• How to stop playing hard to get and start being hard to get.

This is the icing on the cake. Trigger words are words or phrases that are proven to have a bigger impact in marketing.

So, once you've got your description written, go through a list of power words to find some that work for your description. Some examples of these include:

I have a full list of these trigger words that you can download for free here .

Step 5 : Close with the CTA

Our studies found that when you end your book description with a statement to buy now, it increased conversion rates by 3.7%. So, remind shoppers to take action now and buy.

Here are a few good examples of calls to action in nonfiction book blurbs:

From Happier Human :

“Pick up your copy today by clicking the BUY NOW button at the top of this page!”

From The Science of Getting Started :

“GET OFF YOUR BUTT and just get started by clicking the BUY NOW BUTTON at the top right of this page!”

From How to Train a Puppy :

“Download now to create an amazing bond with your puppy!

Scroll to the top of the page and select the buy now button.”

When you put all of this advice together, you end up with a nonfiction blurb that looks something like this:

Write a powerful hook that either discusses how, what, and/or results in reading this book.

Follow it up with a great couple of sentences to keep them reading and if you didn't use one of the three in the top sentence, then use it here.

Write scannable sentences that are power statements

Be sure to go through your sentences and your lists and make sure to bold, underline, and in some cases italicize appropriately, so as to direct their eyes to what you want them to actually read.

In this completely comprehensive guide, you'll learn:

• Something new they'll learn plus a benefit
• Something else with a trigger word plus the benefit
• A change in their life because of what they learned

Another great list is what this guide or book includes:

• Come up with a list of things you can include
• Best when written like they are bonuses
• Upgrades like case studies or certain data?

Now comes time for the strong call to action. So, make your last sentence count, and drive them for that sale like I do below.

Start living the best life possible, and pick up your copy by clicking the BUY NOW button at the top before the price changes.

How to Write Fiction Book Descriptions

When it comes to writing fiction book descriptions, the advice is a little different.

First, do not give away too many details about the story. This is not a book report, and it should not explain the story.

Second, you want to raise the stakes. Impress upon your reader the magnitude of the story. The larger the stakes, the more the reader will want to know what happens.

And unlike nonfiction, you want to minimize bold, italics, lists or gimmicks. Instead you should use short paragraphs and plain text whenever possible.

With that basic advice in mind, here is my step-by-step process to write amazing fiction book descriptions:

Step 1 : Craft the First-Sentence Hook

This is the most important sentence of your entire book description because it will be the deciding factor as to whether or not a shopper will read the rest.

Because of this, I actually spend 80% of my time thinking about this one sentence. It should be catchy and draw them in.

Here are a few examples of some really great hooks in fiction books:

From The Dare :

“Have you ever had one of those really bad days at work?

You know, one where your hot boss catches you photocopying your backside in his office?

No? Just me then?”

From Tell Me I’m Wrong :

“What if you discovered your husband was a serial killer?”

From Protecting What’s Mine :

“If you can’t stand the heat, don’t fall for a firefighter…”

Step 2 : A Simple Layout for the Middle

Fiction book descriptions are clean and rarely use bold font or headings. Generally, you can make the first sentence bold and perhaps parts of the final Call To Action, but that’s about it.

Also, you should keep the paragraphs short and to the point. Research shows that readers are less likely to read the book description if you use large paragraphs.

Here are some book descriptions that have a nice simple layout:

From The Emperor’s Wolves :

Multiple races carefully navigate the City of Elantra under the Dragon Emperor’s wing. His Imperial Wolves are executioners, the smallest group to serve in the Halls of Law. The populace calls them assassins.

Every wolf candidate must consent to a full examination by the Tha’alani, one of the most feared and distrusted races in Elantra for their ability to read minds. Most candidates don’t finish their job interviews.

Severn Handred, the newest potential recruit, is determined to face and pass this final test—even if by doing so he’s exposing secrets he has never shared.

When an interrogation uncovers the connections to a two-decade-old series of murders of the Tha’alani, the Wolves are commanded to hunt. Severn’s first job will be joining the chase. From the High Halls to the Tha’alani quarter, from the Oracles to the Emperor, secrets are uncovered, tensions are raised and justice just might be done…if Severn can survive.

From Unsouled :

Sacred artists follow a thousand Paths to power, using their souls to control the forces of the natural world.

Lindon is Unsouled, forbidden to learn the sacred arts of his clan.

When faced with a looming fate he cannot ignore, he must rise beyond anything he's ever known…and forge his own Path.

Step 3 : The Mic-drop Moment

Your last sentence of the book description section should be powerful and encapsulate the plight of the story and the struggle your antagonist faces.

Here are some mic drop moments that are absolutely perfect:

From Three Mages and a Margarita :

“It turns out this place isn't a bar. It's a guild. And the three cocky guys I drenched with a margarita during my trial? Yeah, they were mages. Either I'm exactly the kind of takes-no-shit bartender this guild needs, or there's a good reason no one else wants to work here.

“So what's a broke girl to do? Take the job, of course—with a pay raise.”

From The Girl in the Ice :

“The last investigation Erika led went badly wrong… resulting in the death of her husband.”

From The Vault :

“With ambiguous loyalties, clashing agendas and danger beyond measure, these two men will struggle to form a team. But in a battle as unequal as this, the unexpected might be the best strategy that they have.”

Step 4 : Add Comparison Points 

Especially if you’re a newer author, it is best to help the shopper know what kind of book this is by relating it to books, specific genres, or authors the shopper would know. 

This helps build credibility and lets the reader know that if they liked those things, then they’ll probably like your book.

Check out these examples for some great comparison points:

From The Cleaner :

“If you like Lee Child's Jack Reacher, Vince Flynn's Mitch Rapp, and Robert Ludlum's Jason Bourne, you won't be able to put down the compulsively addictive John Milton series.”

From A Mother’s Secret :

Full of twists and turns, this is perfect for fans of I Invited Her In and The Mother-in-Law.

‘More chilling than Gone Girl and twistier than The Girl on the Train, this emotional, raw, dark family drama keeps you guessing until the end’ JANE GREEN, author of The Friends We Keep

From American Dirt :

“Already being hailed as “a Grapes of Wrath for our times” and “a new American classic”, Jeanine Cummins' American Dirt is a rare exploration into the inner hearts of people willing to sacrifice everything for a glimmer of hope.”

Step 5 : Close with a CTA

Here are some examples of good calls to action for a fiction book:

From BBQ With a Side of No Apologies : 

“Go up and click Read Now or Buy Now to find out what happens when James reminds everyone why they should fear the Granite Ghost.”

From Superdreadnought:

“Don't miss out on the action of Superdreadnought 5 and Superdreadnought 6! Both included in this fantastic boxed set!”

From Enemy Territory :

“Buy Enemy Territory to journey into a strange new world today!”

Once you have all these together, your book description should look something like this:

Write a hook that best catches them off guard and lures them into reading the rest of the book description.

Follow the hook with the story setting paragraph. This helps to establish the time, settings, and genre style. Sometimes we include the main character, but most times that's best for the next paragraph.

Enter the protagonist and their part in the story. Make your reader relate to them and their plight. Explain to the shopper who the main character is, why they are important to the story, and why the reader should follow their journey.

This paragraph is best for raising the stakes. Crank up the intensity on why this story matters. Think like a movie trailer in the words they use, and less like a book report. Use power statements and impress upon the reader the magnitude of the struggle.

This is the mic drop statement to conclude your description and leave them wanting more. It must be powerful and provocative.

This is where you can put a comparative statement. You can say things like if you like [enter show, movie, book, genre term] then you'll love [title of your book] . This is also where you can mention your status as an author in this genre and your awards.

Here is your call to action: Will Scarlett find love again, or will she face a life of loneliness? Click the BUY NOW button at the top and enter Scarlett's world today.

In addition to the general advice above, it's important to be conscious of Amazon's description guidelines so that you don't do anything they won't approve of.

Generally, Amazon does not accept any of the following:

• Anything pornographic, obscene, or offensive
• Direct reference to phone numbers, mailing addresses, email addresses, or website URLs
• Reviews, quotes, or testimonials (many people get away with this, but I advise against it to be safe)
• Requests for reviews from your readers
• Advertisements or promotional material
• Time sensitive information such as dates of a promotional tour or lecture
• Pricing information
• Referencing other websites to place orders
• Spoiler information
• An overabundance of keywords

While Amazon is not always able to police everything on this list, if your book blurb contains any of them, you are running the risk of having your book delisted.

For that reason, I generally recommend you adhere to Amazon's guidelines at all times.

In addition to everything I've talked about so far, there are a few pieces of advice that I would add. A lot of these didn't quite fit in the structure above, so I am including them here:

• Be succinct: copywriting is a different art from writing a book. When writing copy, you want to make every single word count. Trim everything that doesn't contribute so you can say what you need to say in as few words as possible.
• Get the right POV: in most cases, you will be using third person point of view (POV) for your blurb. However many nonfiction books will use second person POV, and certain genres of fiction may even use first person. Examine other blurbs in your genre to be certain which POV is most common.
• Use keywords: while you should avoid over-stuffing your blurb with keywords, it never hurts to include a few terms or phrases that people are likely to use in their Amazon searches.
• Write as the publisher: it is important to remember that your blurb is not a summary of your book. It is a sales tool. Act as if you are a publishing company, not the author, when writing your book description.
• Find good examples: my best advice, if you are having trouble writing your blurb, is to find other books in your genre that have done well. Specifically look for independently-published books (because traditionally-published books are often lazy with their book descriptions) that are selling well. Then examine the structure of each sentence and the role that it fills. Model your book description after those examples.

That last tip is how I got started writing my own book descriptions, and it has made a huge difference in the quality of my blurbs. I learned a lot from running through those exercises.

Need Help with Your Keywords?

Take my full featured video course on how to select the best keywords and categories for your book.

This is a personal decision that you will have to make. If you don't like writing your own book description or don't have the time to learn how to do it, you can hire someone to write it for you. This can be a good choice.

However, book descriptions can be costly, sometimes exceeding $200 for a high-quality one.

I suggest looking at popular indie books in your genre and trying to write like them. It can help improve your writing.

However, if you are finding that sales are stagnating and you don’t know what to do to fix them, it could be the blurb. Perhaps hiring a professional to fix that blurb for you will be the key.

I hope that all was helpful for you. I looked for great examples of each step in the process, for fiction and nonfiction, that you can use to guide your book description.

As with all forms of writing, your book description is something that will take practice. That is why I recommend writing several versions of your book description every time, then picking the best parts of each.

In addition, examining other best-selling blurbs will greatly help you hone your craft and understand what works and what doesn't.

If you need help, download our free Book Description Formula and use the Book Description Generator to get started!

Dave Chesson

When I’m not sipping tea with princesses or lightsaber dueling with little Jedi, I’m a book marketing nut. Having consulted multiple publishing companies and NYT best-selling authors, I created Kindlepreneur to help authors sell more books. I’ve even been called “The Kindlepreneur” by Amazon publicly, and I’m here to help you with your author journey.

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How to Write a Salary Increase Letter (Example Included!)

Negotiating your salary can be a key step in advancing your career and boosting your financial stability—but it can also be pretty intimidating. The good news is that with the right approach, it doesn’t have to be so scary. That's where a salary increase letter comes in.

Whether you're asking for a raise due to your great performance, increased responsibilities, or changes in the market, a well-crafted letter asking for salary increment can be a powerful (and smooth) way to make your case.

In this article, we'll walk you through everything you need to know about writing a salary increase letter, from understanding its purpose to tips on crafting an effective one. We'll also include sample letters and templates to help you get started. Plus, we’ve interviewed Muse career coach Jenn Smith , who shares her top advice on navigating this critical career move.

Need a higher salary? Check out open jobs on The Muse for your next big move »

What is a salary increase letter?

A salary increase letter is a formal document that employees use to request a raise from their employer. Unlike a salary review letter—which is typically initiated by the employer to communicate pay adjustments—a salary increase letter is written by the employee seeking a boost in compensation.

Writing a salary increase letter can be necessary for several reasons:

• Performance improvements : You've consistently exceeded your performance goals or achieved a significant milestone and believe your contributions are worth a higher salary.
• Increased responsibilities : Your role has expanded significantly, and your current salary no longer reflects the scope of your responsibilities.
• Market adjustments : Industry standards and market rates for your position have increased, and your current salary needs to catch up to these benchmarks.

When writing a letter to request a salary increase, it's generally more effective to address it to your direct manager or your department’s director rather than HR. Your manager is more familiar with your work, contributions, and the value you bring to the team. They are also likely involved in budget decisions and have the authority to advocate for your raise.

Is it OK to ask for a raise through a salary increase letter?

Yes, writing a salary increase letter can be a formal and respectful way to request a raise. It allows you to clearly articulate your reasons, provide evidence of your achievements , and give your employer time to consider your request. Plus, a letter is a documented record of your request and can be reviewed by decision-makers at different levels of the organization.

On the other hand, having an in-person conversation can be generally more effective. “This allows you to present your case dynamically, outlining your accomplishments, contributions, and the value you bring, and respond to questions or concerns in real-time,” Smith says, adding that a direct conversation also allows for immediate feedback. “Your manager can provide insights into decision-making, share any constraints or considerations, and offer guidance.”

She also believes it’s a good idea to supplement your conversation with a follow-up email to ensure clarity and provide a reference for future discussions.

How to write a salary increase letter

These tips will prepare you for writing an effective pay raise letter:

1. Research salary benchmarks

Conducting extensive research will strengthen your case and help you present a compelling argument.

“Research industry salary benchmarks for your role, experience level, and geographic location,” Smiths says. “Use reliable sources like industry salary surveys, compensation reports, and online salary databases.”

Additionally, be sure to understand your company's salary ranges, performance evaluation criteria, and typical raise percentages.

2. Choose the right time

Timing is crucial when it comes to writing a letter requesting pay increase. Making your request at the wrong time can significantly reduce your chances of success.

“Typically, organizations have annual or semiannual performance review cycles,” Smiths says. “Discuss this with your manager before the performance review process starts so they can consider it as they begin budget conversations.”

One common mistake she sees is “asking for a raise at an inappropriate time, such as during a company's financial downturn or immediately after a major organizational change or layoffs.” Avoid doing that at all costs.

3. Keep it clear and straightforward

Begin your letter by setting the context for your request and remind your employer of your role within the company. Clearly state your position, tenure with the company, and the purpose of the letter.

4. Detail your contributions and impact

In the main section of your letter, outline your accomplishments and contributions to the company. Highlight specific achievements, projects, or responsibilities that demonstrate your value.

Provide evidence of your impact, such as performance metrics, positive feedback from clients or colleagues, and examples of how your work has benefited the company, explaining how your contributions justify the proposed raise.

5. Conclude with gratitude and reaffirmation

Summarize your key points and reiterate your appreciation for the opportunity to discuss your compensation. Express gratitude for the support and experiences you have gained and reiterate your commitment to the company. This positive tone reinforces your professionalism and leaves a lasting impression.

Salary increase request letter example

Here’s a sample letter for salary increase request to show you how these tips can be put into practice:

Alex Johnson 123 Elm Street Springfield, IL 62704 [email protected] July 25, 2024

Emma Thompson Director of Sales Innovative Tech Solutions 456 Maple Avenue Springfield, IL 62704

Dear Ms. Thompson,

I hope you are well. I am writing to formally request a review of my current salary. I have thoroughly enjoyed working at Innovative Tech Solutions over the past three years and appreciate the opportunities for growth and development that have been provided to me.

During my time here, I have consistently exceeded expectations and made significant contributions to the Sales team. For example, I spearheaded a new email marketing campaign that increased sales by 15% and successfully launched our new TechY product line, resulting in a 20% revenue boost.

In addition to my core responsibilities, I have taken on new challenges, such as leading the training program for new sales representatives and managing key client accounts, which have significantly contributed to our team's success.

I have also undertaken several professional development activities, including completing a certification in Advanced Sales Strategies and attending workshops on market trends, which have further enhanced my skills and ability to contribute to our team.

Based on my research of industry standards and salary benchmarks for my role and experience level, I believe that an adjustment in my compensation is warranted. Therefore, I respectfully request a salary increase to $85,000. This adjustment would better reflect the value I bring to the team and align my compensation with industry standards.

I am confident this increase will further motivate me to continue delivering high-quality work and contributing to the success of Innovative Tech Solutions. I am more than willing to discuss this request in person and provide any additional information that may be required.

Thank you for considering my request and for your ongoing support.

Sincerely, Alex Johnson

Raise request letter template

Now, here's a template for a raise request letter to help guide you in drafting your own:

[Your Name] [Your Address] [Email Address] [Date]

[Recipient’s Name] [Recipient’s Title] [Company’s Name] [Company’s Address]

Dear [recipient’s name],

I hope you are well. I am writing to formally request a review of my current salary. I have thoroughly enjoyed working at [Company’s Name] over the past [number] years and appreciate the opportunities for growth and development that have been provided to me.

During my time here, I have consistently exceeded expectations and made significant contributions to the [Department] team. For example, I [List your accomplishments, using quantifiable results whenever possible, such as increased sales by 15% through a new email marketing campaign; successfully launched a new product line, resulting in a 20% revenue increase; etc.].

In addition to my core responsibilities, I have taken on new challenges, such as [List additional responsibilities].

In addition to these accomplishments, I have undertaken several professional development activities, including [certifications, courses, and training programs], which have further enhanced my skills and ability to contribute to our team.

Based on my research of industry standards and salary benchmarks for my role and experience level, I believe that an adjustment in my compensation is warranted. Therefore, I respectfully request a salary increase to [desired salary or salary range]. This adjustment would better reflect the value I bring to the team and align my compensation with industry standards.

I am confident this increase will further motivate me to continue delivering high-quality work and contributing to the success of [Company Name]. I am more than willing to discuss this request in person and provide any additional information that may be required.

Sincerely, [Your name]

How often should I make a salary raise proposal ?

Typically, you should ask for a raise once a year, ideally around your annual performance review. If you have taken on significant additional responsibilities or have had exceptional achievements, it might be appropriate to request a salary review sooner. However, be mindful of your company's financial health and the timing of your request.

Should I wait for a performance review?

Waiting for a performance review is often a good strategy, as this is a natural time for salary discussions. However, if you feel that your contributions have significantly outpaced your current compensation, you might consider requesting a meeting outside of the review cycle. Just ensure your request is well-timed and substantiated.

What if the salary increase request is denied?

If a salary review is denied, consider asking for specific feedback. “Work with your manager to set clear goals—create a development plan that outlines the steps you need to receive a raise,” Smith says. “Consider discussing alternative forms of compensation, which could include bonuses, additional vacation days, flexible working arrangements, and professional development opportunities.”

Key takeaways

Whether you opt for a formal letter via email , a direct conversation, or a combination of both, the key is to present a well-reasoned case for your increased-salary request. When crafting your letter, keep these takeaways in mind:

• Avoid approaching the conversation with an aggressive or entitled attitude. Politeness and professionalism will help you make a positive impression.
• Document any professional development activities you've undertaken , such as certifications, courses, training programs, or conferences. This shows your commitment to growing within your role and adds weight to your request.
• Be confident in your request to demonstrate your self-assurance and understanding of your worth. Clearly state your desired salary or salary range and show you are informed about salary ranges for your position.
• Explain how a salary increase will help you contribute even more to the company's success. Position your request as a mutually beneficial arrangement that will enhance your productivity and the value you bring to the organization.
• Use clear and concise language, avoiding jargon or overly complex sentences. Ensure your message is easily understood and directly addresses your key points. After writing it, don’t forget to proofread it.

Young, urban, African: research explores what it means to be a good citizen in Ghana, Uganda and Tanzania

Professor, Department of Politics, Sewanee: The University of the South

Professor, Department of Political Science, Whitworth University

Professor, Department of Politics and Economics, Calvin University

Disclosure statement

Amy S. Patterson received funding to complete research for this article from Global Religion Research Initiative, University of Notre Dame, USA and the Council for Christian Colleges and Universities, USA.

Megan J. Hershey received funding to complete research for this article from Global Religion Research Initiative, University of Notre Dame, USA and the Council for Christian Colleges and Universities, USA

Tracy Kuperus received funding to complete the research for this article from the Global Religion Research Initiative, University of Notre Dame, USA and the Council for Christian Colleges and Universities, USA.

View all partners

Young people between the ages of 18 and 35 make up two-thirds of Africa’s population. The number is expected to reach 75% by 2030 . They live in an environment of rapid urbanisation , high unemployment rates and poor state services. These are some of the factors that incline young people towards political involvement – as seen in Kenya and Uganda most recently.

As the Kenya example illustrates, youth can use protests, advocacy, or voting to express their citizenship. At its most basic, citizenship is a legal recognition by the state that gives individuals rights and obligations.

But it’s more than that. Citizenship is a multifaceted, malleable identity , one in which citizens are always transforming and becoming through actions that generate a sense of belonging.

We have a combined 90 years of research experience investigating democracy and civil society, health policy and advocacy, and religion and politics in Africa. Our recent book, Africa’s Urban Youth , uses research in Ghana, Uganda and Tanzania to answer this question: how do youth understand their citizenship amid challenges (like growing economic inequality and uneven democratic progress) and opportunities to shape the continent’s future?

Drawing from extensive fieldwork in Accra, Kampala and Dar es Salaam, this book investigates how Africa’s urban youth cultivate a sense of citizenship in this challenging environment, and what it means to them to be a “good citizen”.

In interviews and focus group discussions, African youth, activists and community leaders explained how income, religion and gender intertwined with their sense of citizenship and belonging. They crafted a citizenship identity that was rooted in their relationships and obligations to each other and the state.

We found that citizenship is a fluid identity that stretches beyond disappointment, protest, or voting. Despite being portrayed as either disillusioned, manipulated trouble-makers or idealistic agents , youth citizens exhibit a rich identity rooted in social practices. They are not waiting on elders to solve their problems . They look towards the future, while acting on obligations to improve the here and now.

What we found

We conducted 39 focus groups with people aged 18 to 35 in higher- and lower-income neighbourhoods in Accra, Dar es Salaam and Kampala. We also carried out 33 interviews with youth activists, 28 interviews with pastors who work with youth, and five case studies of youth organisations. We wondered: from the vantage point of African youth, what does it mean to be a good citizen? And, how does being a good citizen affect their actions in the local community and country? Do they view good citizenship to be different for men and women?

We paired this qualitative data with Afrobarometer results on youth community involvement and political participation. Our objective was to use the stories, impressions and experiences shared by young people to uncover the nuance and complexity of the patterns found in countrywide survey data.

We found overarching trends when we probed views of “good citizenship”. Although many began with legalistic replies — “a good citizen has an identification card” — most quickly moved to describing citizenship as daily actions within their own spheres of influence.

This citizenship crosses public-private boundaries, revealing itself in the household, market, workplace, classroom, worship space, street and voting booth.

The good citizen : Our respondents repeatedly described citizenship as active. The good citizen cares for a sick co-parishioner, lends a friend money, picks up trash in the community, patrols the neighbourhood at night to thwart thieves (for men) and raises children (for women). The good citizen also shares ideas at community meetings, prays for the nation (for churchgoers), gets an education, starts a business, and/or employs others.

For respondents, these actions helped to “build the nation”, an expression used predominantly by Tanzanian and Ghanaian respondents. This is perhaps due to its use by those countries’ independence leaders, Julius Nyerere and Kwame Nkrumah .

Our youth respondents imbued citizenship with a moral tenor. Many asserted that good citizens not only follow the law, but they also greet their neighbours, maintain peace in the community, and, for women, do not drink or stay out late. Tanzanians in particular emphasised these moral themes, as did mainline Christians (even more than Pentecostals). Youth were acutely aware that some elders urged this “future generation” to act appropriately and contribute to communal projects such as work days, while also denying youth status in public spaces.

Voting : Youth in our study spent little time describing good citizenship as voting, advocating or protesting. Ghanaians were slightly more talkative about these activities. Youth across the three countries viewed voting to be an expected, moral action with a social component . This echoed Afrobarometer findings that about 80% of youth do vote (a rate 5-8 percentage points below that of older adults).

They linked advocacy and protesting to their daily struggles and obligations. Protesting unfair economic practices reflected the need for money to help family or neighbours in need, an act of good citizenship. Advocating about domestic violence laws or mental health funding was rooted in personal experiences that pushed some youth to claim rights from the state.

Income: Income matters for how youth define their citizenship. Lower-income youth were more likely to stress community actions and obligations, while higher-income youth emphasised that others, particularly lower-income people, must obey the law.

Perhaps due to Ghana’s higher average income, its youth mentioned specific communal activities less than the broad notion that citizens build the nation. Regardless of income, youth – particularly men – asserted that entrepreneurship and hard work indicated good citizenship.

Coming of age with few state services and free market policies, they had absorbed neoliberal themes espoused by religious and political leaders. Neoliberalism, though, meant that good citizenship seemed unattainable to the unemployed youth who faced significant economic obstacles.

The bottom line

Three years of fieldwork in the three countries revealed that youth citizenship is distinct. Young people speak of specific challenges such as employment, obstacles to political leadership, and marriage expectations. But they are not despondent.

They also stress age-related contributions to building the nation, such as caring for children or doing physical work to improve their neighbourhood.

As youth continue to engage ever more boldly in politics, they will bring their citizenship understandings with them. Their productive and often visionary citizenship efforts reflect the value they place on both public and private actions, as well as their desire to see themselves represented as full citizens of their countries.

• Citizenship
• Neoliberalism
• Economic inequality
• Afrobarometer
• Kwame Nkrumah
• Africa urbanisation
• Julius Nyerere
• KenyaTaxProtests

Communications and Change Manager – Research Strategy

Head of School: Engineering, Computer and Mathematical Sciences

Educational Designer

Organizational Behaviour – Assistant / Associate Professor (Tenure-Track)

Apply for State Library of Queensland's next round of research opportunities

• Technology News

OpenAI has created a tool to detect and mark AI-generated writing, but may not release it anytime soon

About the Author

The TOI Tech Desk is a dedicated team of journalists committed to delivering the latest and most relevant news from the world of technology to readers of The Times of India. TOI Tech Desk’s news coverage spans a wide spectrum across gadget launches, gadget reviews, trends, in-depth analysis, exclusive reports and breaking stories that impact technology and the digital universe. Be it how-tos or the latest happenings in AI, cybersecurity, personal gadgets, platforms like WhatsApp, Instagram, Facebook and more; TOI Tech Desk brings the news with accuracy and authenticity. Read More

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