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Meet the Team
Mission Statement
Product Overview
Value Propositions
Industry Landscape
Market Size
Customer Descriptions
Market Growth
Competitive Comparison
Competitive Advantage
Business Growth Projections
Marketing Mix
Conversion Funnels
Funding Needed
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LEARN ABOUT BUSINESS PLANS
What is a Business Plan ?
A business plan is a written document or presentation that allows business leaders to share the business potential and goals, as well as your plans for the future. The business plan is a key step in working towards getting investors looking at your product.
If you're looking to flesh out a new business idea or venture in order to get cofounders or investors on board, you need a business plan. Get started with one of our templates to give you a starting point and framework for your own plan.
Why do I need a business plan?
Writing a business plan is a key step in securing funding and convincing high level executives that your business is worth their time. A well-executed business plan is crucial to the success of a business and it’s one of the first steps you should take.
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How to Make a Business Plan in 5 Steps
If you are wondering how to write a business plan, you’ve come to the right place. Instead of starting your business plan from scratch, use our business plan templates to get you going in no time.
Learn more about creating your own business plan presentation or document by going through our step-by-step tutorial below or watching this quick video.
- Log into your Visme dashboard or create a new account, then click Create New Project.
- Access our business plan templates by searching for “Business Plan” in the search box.
- Select the template, then customize the content for your business.
- Update any charts and graphs to reflect your business goals.
- Once all your content is added, customize colors, logos, icons and more.
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5 Best Business Plan Software in 2022
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When you’re starting a business, developing a strong business plan will be one of the first steps you take. Your business plan will cover everything from a detailed explanation of your products or services and pricing model to at least three years of financial projections—plus much more. Therefore, whether you’re not sure how to get started or you’re just looking to make the process easier, you may want to turn to business plan software for help.
In this guide, we'll break down five of the best business plan software options—discussing their pros, cons, features, pricing, and more—so you have all the information you need to decide which solution is right for your small business.
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The 5 best business plan software options
The right business plan software will make the process of writing your business plan much simpler. Like many business software solutions, however, there are a number of different business plan software options out there—each of which has a unique set of features, user experience, and price.
This being said, if you're looking for a place to start your search for the best business plan software, you can explore the five top options below:
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Once we uncover your personalized matches, our team will consult you on the process moving forward.
1. LivePlan
Best overall business plan software.
If you want template-rich, modern-feeling business plan software, then LivePlan may be the right pick for you. LivePlan excels with their user interface, which feels updated and slick, and also offers intuitive, easy-to-use features and options.
Their step-by-step instruction will help you kick things off from the beginning, and you can take advantage of their online learning center to continue to gain business skills.
Affordable plans, including pay-as-you-go option
No long-term contracts or cancellation fee; 60-day money-back guarantee
Modern, intuitive interface; cloud-based, can be used on Mac, PC, as well as tablets
Ability to create unlimited plans in one account; over 500 customizable templates
Variety of business resources including video tutorials, step-by-step instruction, and general customer support
Limited integration options
Challenging to enter your own financial modeling projections
Can be difficult to learn
Ability to create an unlimited number of business plans on one account
More than 500 business plan templates spanning various industries
Integration with Xero and QuickBooks Online
Real-time tracking of financial data with accounting integrations
Ability to export your business plan to Word or PDF
Expert advice and step-by-step instruction included
Performance dashboards for tracking against budgets and sales goals
Ability to create and export a one-page pitch executive summary
Annual plan: $15 per month, billed every 12 months
Six-month plan: $18 per month, billed every six months
Pay-as-you-go plan: $20 per month, billed once every month
2. GoSmallBiz
Best for multiple business management tools in one platform.
Next on our list of the best business plan software options is GoSmallBiz, which is much more than just a business plan software. With GoSmallBiz, you have access to business continuity planning software with features that cover creating a roadmap, working through business and legal forms, building a website, and more.
In this way, GoSmallBiz is great for startups or newer businesses looking to access multiple business management tools through one platform.
Unlimited business consultation and extensive library of online resources
Multiple business tools in one software
Website consultation analysis and business assessment
Industry-specific business plan templates with emphasis on financial projections and statements
Expensive monthly cost compared to alternatives
Limited business plan features
Entire business plan can only be exported to Microsoft Word
Outdated interface
Industry-specific business plan templates with step-by-step building wizard
Ability to create financial statements and projections
Free website hosting and website builder
Customer relationship manager with integration with MailChimp
Digital marketing dashboard with social media and Google Analytics integrations
HR document builder
Corporate minutes writer
Business documents library
Business courses library
Unlimited business consultation
$39 per month, no contracts, free cancellation
Best for simple, fast business plan creation.
If you're looking for free business plan software, Enloop will be one of your closest options—they offer an all-inclusive seven-day free trial, no credit card required. Additionally, unlike some of the other options on our list, Enloop is strictly dedicated to business plan creation, including automated text writing, financial forecast comparisons, and a real-time performance score that tracks your progress.
This being said, if you'd prefer the most straightforward, fast, and simple way to write your business plan, Enloop will be a platform worth considering.
Simple and straightforward software, solely dedicated to business plan creation
Seven-day free trial
Automatic text generation available to streamline the writing process
Affordable plans with annual discount option
Limited additional educational resources
Only one template option
No integration options
Ability to create three business plans with customizable text, images, tables, charts, and over 100 currency symbols and formats
Includes automatic text generation for each plan section that you can then customize
Automatically generated financial statements
Includes financial performance comparison analysis (using three ratios with Detailed plan and 16 with Performance plan)
Real-time performance score to track your progress
Ability to invite users to edit (two with Detailed plan, five with Performance plan)
Pass/fail report and certificate to help you identify issues with your plan
Free plan: Seven-day free trial with no credit card required
Detailed plan: $19.95 per month or $11 per month, paid annually
Performance plan: $39.95 per month, or $24 per month, paid annually
Best for startups looking to acquire funding or find investors.
Part of the Startups.com suite, Bizplan gets top marks for their user interface—it’s intuitive, easy to use, and modern. You’ll work with a step-by-step business plan builder to get exactly what you’d like from your business plan. It may remind you of a modern website builder, since it has drag-and-drop tools to build templates.
Moreover, for one subscription fee, you have access to all of the tools in the Startups.com network, including self-guided courses, how-to guides, masterclass videos, and more. All in all, with a direct connection to Fundable, Bizplan is a top business plan software option for startups looking to acquire funding and find investors.
Subscription gives you access to all Startups.com tools
Lifetime access subscription option
User-friendly drag-and-drop business plan builder
Excellent educational resources
Connection to Fundable great for businesses looking for capital
No free trial
No templates based on industry
No mobile access
Drag-and-drop templates for business plan building
Financial command center to track all business financials in one place
Unlimited account collaborators
Ability to share business plan online with investors
Online resources including self-guided courses, masterclass videos, how-to guides, mentorship access
Unlimited software use for Fundable, Launchrock, and Startups.com
Monthly plan: $29 per month
Annual plan: $20.75 per month, billed at $249 per year
Lifetime access: $349 one-time fee
5. PlanGuru
Best for financial planning and budgeting.
Finally, for some of the strongest financial features among business plan software options, including budgeting and forecasting, you might check out PlanGuru. Whereas the other solutions we've reviewed were first and foremost focused on writing a business plan, PlanGuru is dedicated to business financial planning —providing the tools you need to create budgets, financial forecasts, reports, and more.
Therefore, if you need a software solution that can streamline the financial piece of your business planning processes, PlanGuru will certainly have the most to offer.
Extensive financial tools and detailed forecasting, budgeting, and reporting capabilities
Substantial library of resources
Cloud-based and desktop options
14-day free trial and 30-day money-back guarantee
Expensive, especially for additional users
Only focuses on the financial aspect of business planning; no templates or tools for basic business plan writing
Difficult to use without prior financial knowledge
Cloud-based version of software, as well as locally installed Windows version (desktop version has a few more features)
Works with QuickBooks Online, Xero, and Excel
Budgeting and forecasting for up to 10 years
Over 20 standard forecasting methods
Formula builder to create custom methods
Ratios and KPIs
Dashboard and reporting tools
Help guides, video tutorials, knowledgebase, and live U.S.-based customer support
14-day free trial
$99 per month (additional users $29 per month)
$899 per year (additional users $299 per year)
What to look for in business plan software
Ultimately, it's up to you to decide, which, if any, of the best business plan software solutions on our list is right for your business.
So, if you're trying to figure out how to choose between the various options out there, it might be helpful to compare your top choices based on the following criteria:
Features: As we've seen different business plan software solutions offer different features. You'll want to look carefully at the feature list of any software and determine what features are most important for your business needs. Do you need an extensive library of templates with detailed customization? Would you prefer software that includes an online learning center for business skills? Are you looking for a solution that combines business plan writing with other tasks? It may be useful to list out your ideal feature set, so you can compare individual software plans to that list.
Price: Although you might be able to find some free business plan software options (or at the very least, free trials), in most cases, you'll need to pay a subscription fee to access the platform you choose. Therefore, you'll want to think about what your budget is for this business tool and what type of software is most cost-effective for your needs.
User experience: User experience can vary widely among different business plan software options. You’ll find some programs that are newer or have been recently updated. Others might have the kind of interfaces that felt new years ago but are now pretty out of date—and, subsequently, make them a little harder to use. The right user experience for your needs is genuinely a matter of opinion and comfort—nevertheless, it's worth testing thoroughly testing out a platform to ensure that it can truly work for you before investing in a monthly or annual subscription.
The bottom line
There's no doubt that properly crafting your business plan is important for the future growth and success of your small business. Luckily, the right business plan software should make the process much simpler.
This being said, whether you opt for one of the best business plan software options listed here, or another platform entirely, you'll want to take the time to compare multiple solutions and ensure you choose the one that's right for your business.
As we mentioned, it can be helpful to think about the features you're looking for, your budget, and your user-experience preferences ahead of time—that way, you'll have a set of criteria in mind as you explore different solutions.
Ultimately, perhaps the best thing you can do to find the right software is to actually test out the platforms themselves—either by using a free trial or a money-back guarantee.
This article originally appeared on JustBusiness, a subsidiary of NerdWallet.
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- 5 Best Business Plan Software and Tools in 2023 for Your Small Business
Data as of 3 /13/23 . Offers and availability may vary by location and are subject to change.
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A business plan can do a lot for your business. It can help you secure investors or other funding. It can give your company direction. It can keep your finances healthy. But, if we’re being honest, it can also be a pain to write.
Luckily, you don’t have to start from scratch or go it alone. Business plan software and services can help you craft a professional business plan, like our top choice LivePlan , which provides templates, guidance, and more.
You’ve got quite a few choices for business plan help, so we’re here to help you narrow things down. Let’s talk about the best business plan tools out there.
- LivePlan : Best overall
- BizPlanBuilder : Most user-friendly
- Wise Business Plans : Best professional service
- Business Sorter : Best for internal plans
- GoSmallBiz.com : Most extra features
- Honorable mentions
Business plan software 101
The takeaway, business plan software faq, compare the best business plan software.
Cloud-based software | $12.00/mo. | 60-day money back guarantee | ||
Windows app and cloud-based software | $20.75/mo. | 60-day money back guarantee | ||
Professional service | Custom quote | N/A | ||
Cloud-based software | $10.00/mo. | 14 days | ||
Cloud-based software | $39.00/mo. | N/A |
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LivePlan: Best overall business plan software
Data as of 3 /13/23 . Offers and availability may vary by location and are subject to change. *With annual billing
LivePlan has been our favorite business plan software for a while now, despite the stiff competition.
There’s a lot to like about LivePlan. It has pretty much all the features you could want from your business plan software. LivePlan gives you step-by-step instructions for writing your plan, helps you create financial reports, lets you compare your business’s actual financials to your plan’s goals, and much more. And if you ever need inspiration, it includes hundreds of sample business plans that can guide your writing.
LivePlan software pricing
$12.00/mo. | $15.00/mo. | ||
$24.00/mo. | $30.00/mo. |
But the best part? You get all that (and more) at a very competitive price. (You can choose from annual, six-month, or monthly billing.) While LivePlan isn’t quite the cheapest business plan builder out there, it’s not too far off either. And if comes with a 60-day money back guarantee. So there’s no risk in trying LivePlan out for yourself.
With a great balance of features and cost, LivePlan offers the best business plan solution for most businesses.
BizPlanBuilder: Most user-friendly
Need something easy to use? BizPlanBuilder fits the bill.
BizPlanBuilder doesn’t have a flashy, modern user interface―but it does have a very clear, intuitive one. You’ll be able to see your plan’s overall structure at a glance, so you can quickly navigate from your title page to your market trend section to that paragraph on your core values. And as you write, you’ll use a text editor that looks a whole lot like the word processing programs you’re already familiar with.
BizPlanBuilder software pricing
$20.75/mo. | $29.00/mo. | $349.00 |
---|
Data effective 3/13/23. At publishing time, amounts, rates, and requirements are current but are subject to change. Offers may not be available in all areas.
BizPlanBuilder also offers lots of helpful guidance for actually writing your plan. It gives you pre-written text, in which you just have to fill in relevant details. It offers explanations for what information you need to include in each section of your plan and way. It even gives you helpful tips from experts, so you’ll have all the information you need to plan like a pro.
So if you want planning software with almost no learning curve, you’ll like BizPlanBuilder.
Wise Business Plans: Best professional service
- Custom quote
Unlike all the other companies on this list, Wise Business Plans doesn’t offer software. Instead, it offers professional business plan writing services―meaning someone does all the hard work for you.
Now, you might think that sounds expensive―and you’re probably right (you have to request a custom quote for your plan). But there’s a lot to be said for expertise, and Wise Business Plans has plenty of that. Your business plan will get written by an experienced writer (with an MBA, no less). They’ll get information from you, do their own research, and then write your plan. You get one free revision, and you can always pay for more.
Wise Business Plans service pricing
N/A | N/A | Custom quote |
---|
Your end result will be a polished, entirely original business plan. (You can even get printed copies.) And best of all, you won’t have to spend your precious time working on the plan yourself. Wise Business Plans takes care of all the hard parts, and makes your business look good while doing it. Sounds like a service worth paying for, right?
Put simply, if you want the most professional business plan possible, we recommend using Wise Business Plans’s writing service.
Business Sorter: Best for internal plans
Many businesses need plans to show to people outside the company (to get financing, for example). But what if you just need a plan for internal use? In that case, we suggest Business Sorter.
Business Sorter uses a unique card-based method to help you craft the perfect business plan. (You can watch a demo video to see how it works.) You’ll plan some of the usual things, like finances and marketing. But Business Sorter also lets you make plans for specific teams and team members. It also emphasizes more internal matters, like operations, that might get overlooked in a business plan for outsiders.
Business Sorter software pricing
$10.00/mo. | $80.00/yr. | ||
$30.00/mo. | $240.00/yr. | ||
$80.00/mo. | $640.00/yr. | ||
Custom pricing | Custom pricing |
After you’ve made your business plan, Business Sorter also helps you stay accountable to it. You can create tasks, give them deadlines, and assign them to team members―giving you basic project management tools to make sure your business plans become business actions. (Oh, and did we mention that Business Sorter has the lowest starting prices of any software on this list?)
It all adds up to a business plan software that works great for internal planning.
GoSmallBiz: Most extra features
Want to get way more than just business planning software? Then you probably want GoSmallBiz.
See, GoSmallBiz offers business plan software as part of its service―but it’s just one part of a much bigger whole. You also get everything from discounts on legal services to a website builder to a CRM (customer relationship manager) to business document templates. And more. In other words, you get just about everything you need to get your startup off the ground.
GoSmallBiz software pricing
$39.00/mo. | ||
$49.00/mo. | ||
$199.00/mo. |
Don’t worry though―you still get all the business planning help you need. GoSmallBiz gives you business plan templates, step-by-step instructions, and the ability to create financial projections. And if you get stuck, GoSmallBiz will put you in touch with experts who can offer advice.
If you want business planning and much, much more, give GoSmallBiz a try.
- PlanGuru : Best financial forecasting
- EnLoop : Cheapest tool for startups
We recommend the software above for most business planning needs. Some businesses, though, might be interested in these more specialized planning software.
Honorable mention software pricing
$899.00/yr. | $99.00/mo. | N/A | ||
$11.00/mo. | $19.95/mo. | N/A |
PlanGuru: Best financial forecasting features
PlanGuru is pretty pricey compared to our other picks, but you might find its forecasting features worth paying for. It has more forecasting methods than other software (over 20) plus it lets you forecast up to 10 years.
EnLoop: Cheapest tool for startups
EnLoop doesn’t have our favorite features or interface, but it does have really, really low pricing plus a seven-day free trial. It's the most affordable software for startup business planning and still provides all the essential features like financial analysis, team collaboration, charting, and more.
Data as of 3 /13/23 . Offers and availability may vary by location and are subject to change. * With annual billing
Several of our previous favorite planning software, including BusinessPlanPro and StratPad, seem to have gone out of business.
A business plan is a written, living document that tells the story of your business and what you plan to do with it. It serves as the source of truth for you—the business owner—as well as potential partners, employees, and investors, but it also serves as a roadmap of what you want your business to be.
Why you need a business plan
While some small-business owners don’t see the point of creating a formal business plan, it can have some concrete benefits for your business. For example, one 2016 study found that business owners with written plans are more successful than those that don’t. 1
Still too vague? Then let’s get specific.
If you ever seek business funding (from, say, banks, angel investors , or venture capitalists ), you’ll have to prove that your business deserves the money you want. A formal business plan―complete with financial data and projections―gives you a professional document you can use to make your case. (In fact, most potential investors will expect you to have a business plan ready.)
Even if you’re not seeking funding right now, a business plan can help your business. A formal plan can guide your business’s direction and decision making. It can keep your business accountable (by, for example, seeing if your business meets the financial projections you included). And a formal plan offers a great way to make sure your team stays on the same page.
What to include in your business plan
Not all business plans are created equal. To make a really useful business plan, you’ll want to include a number of elements:
- Basic information about your business
- Your products/services
- Market and industry analysis
- What makes your business competitive
- Strategies and upcoming plans
- Your team (and your team’s background)
- Current financial status
- Financial and market projections
- Executive summary
Of course, you can include more or fewer elements―whatever makes sense for your business. Just make sure your business plan is comprehensive (but not overwhelming).
How business plan software can help
With so many elements to include, business plan creation can take a while. Business plan software tries to speed things up.
Most business plan software will include prompts for each section. In some cases, you can just fill in your business’s specific information, and the software will write the text for you. In other cases, the software will give you specific guidance and examples, helping you write the text yourself.
Plus, business plan software can help you stay organized. You’ll usually get intuitive menus that let you quickly flip through sections. So rather than endlessly scrolling through a long document in a word processor, you can quickly find your way around your plan. Some software even lets you drag and drop sections to reorganize your plan.
Sounds way easier than just staring at a blank page and trying to start from scratch, right?
Choosing business plan software
To find the right business plan builder for your business, you’ll want to compare features. For example, would you rather write your own text, getting prompts and advice from your software? Or would you rather go with a fill-in-the-blank method?
Likewise, think about the elements you need. If your plan will have a heavy focus on finances, you’ll want to choose business plan software with robust financial projection features. If you care more about market and competitor analysis, look for software that can help with that research.
You may also want to find business plan software that integrates with your business accounting software . Some plan builders will import data from Xero, QuickBooks, etc. to quickly generate your financial data and projections.
And of course, you’ll want to compare prices. After all, you always want to end up with software that fits your business budget.
The right business plan software can make your life easier. With LivePlan ’s wide breadth of features and online learning tools, you can’t go wrong. Plus, BizPlanBuilder 's one-time pricing makes it easy to invest while Business Sorter has a low starting cost. And if you're business is looking to grow, GoSmallBiz and Wise Business Plans will scale with you.
But of course, different companies have different needs. So shop around until you find the software that’s best for you and your business.
Now that you've got a business plan, take a look at our checklist for starting a small business. It can help you make sure you have everything else you need to get your startup off to a good start!
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Creating a business plan can take anywhere from a couple hours to several weeks. Your timeline will depend on things like the elements you choose to include, whether you use software or hire a writing service, and how much research goes into your plan.
That said, much of the business plan software out there brags that it can help you create a fairly detailed plan in a few hours. So if you’re going the software route, that can help you set your expectations.
If you want to get the most out of your business plan, you should update it on a regular basis―at least annually. That way, you can continually refer to it to inform your company’s strategies and direction.
At the very least, you should update your business plan before you start looking for a new round of funding (whether that’s with investors or lenders).
Thanks to business plan software, you can easily write your own business plan rather than pay someone to do it for you. And in most cases, software will cost you less than a professional business plan service.
There are some times you might want to go with a service though. If time is tight, you might find that it’s worth the cost of a service. Or if you’ve got big investor meetings on the horizon, you might want the expertise and polish that a professional service can offer.
Ultimately, you’ll have to decide for yourself whether business plan software or a business plan service will work better for your company.
Methodology
We ranked business plan software and tools based on features, pricing and plans, and connections to project management and other services. The value of each plan and service, along with what it offers, was a big consideration in our rankings, and we looked to see if what was offered was useful to small businesses or just extra. The final thing we looked at was the ease of use of the software to see if it's too complex for small businesses.
At Business.org, our research is meant to offer general product and service recommendations. We don't guarantee that our suggestions will work best for each individual or business, so consider your unique needs when choosing products and services.
Sources 1. Harvard Business Review, “ Research: Writing a Business Plan Makes Your Startup More Likely to Succeed .” Accessed March 13, 2023.
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How to create a business plan: examples & free template.
Table of Contents
How to Write a Business Plan
Executive summary.
Overview and Business Objectives
Company description, define your target market, market analysis, swot analysis, competitive analysis, organization and management team, products and services offered, marketing and sales strategy, logistics and operations plan, financial projections plan, income statement, cash flow statement.
Section | Description | Example |
---|---|---|
Executive Summary | Brief overview of the business plan | Overview of EcoTech and its mission |
Overview & Objectives | Outline of company's goals and strategies | Market leadership in sustainable technology |
Company Description | Detailed explanation of the company and its unique selling proposition | EcoTech's history, mission, and vision |
Target Market | Description of ideal customers and their needs | Environmentally conscious consumers and businesses |
Market Analysis | Examination of industry trends, customer needs, and competitors | Trends in eco-friendly technology market |
SWOT Analysis | Evaluation of Strengths, Weaknesses, Opportunities, and Threats | Strengths and weaknesses of EcoTech |
Competitive Analysis | In-depth analysis of competitors and their strategies | Analysis of GreenTech and EarthSolutions |
Organization & Management | Overview of the company's structure and management team | Key roles and team members at EcoTech |
Products & Services | Description of offerings and their unique features | Energy-efficient lighting solutions, solar chargers |
Marketing & Sales | Outline of marketing channels and sales strategies | Digital advertising, content marketing, influencer partnerships |
Logistics & Operations | Details about daily operations, supply chain, inventory, and quality control | Partnerships with manufacturers, quality control |
Financial Projections | Forecast of revenue, expenses, and profit for the next 3-5 years | Projected growth in revenue and net profit |
Income Statement | Summary of company's revenues and expenses over a specified period | Revenue, Cost of Goods Sold, Gross Profit, Net Income |
Cash Flow Statement | Overview of cash inflows and outflows within the business | Net Cash from Operating Activities, Investing Activities, Financing Activities |
Tips on Writing a Business Plan
Free business plan template, what is a business plan, why you should write a business plan, what are the different types of business plans.
Type of Business Plan | Purpose | Key Components | Target Audience |
---|---|---|---|
Startup Business Plan | Outlines the company's mission, objectives, target market, competition, marketing strategies, and financial projections. | Mission Statement, Company Description, Market Analysis, Competitive Analysis, Organizational Structure, Marketing and Sales Strategy, Financial Projections. | Entrepreneurs, Investors |
Internal Business Plan | Serves as a management tool for guiding the company's growth, evaluating its progress, and ensuring that all departments are aligned with the overall vision. | Strategies, Milestones, Deadlines, Resource Allocation. | Internal Team Members |
Strategic Business Plan | Outlines long-term goals and the steps to achieve them. | SWOT Analysis, Market Research, Competitive Analysis, Long-Term Goals. | Executives, Managers, Investors |
Feasibility Business Plan | Assesses the viability of a business idea. | Market Demand, Competition, Financial Projections, Potential Obstacles. | Entrepreneurs, Investors |
Growth Business Plan | Focuses on strategies for scaling up an existing business. | Market Analysis, New Product/Service Offerings, Financial Projections. | Business Owners, Investors |
Operational Business Plan | Outlines the company's day-to-day operations. | Processes, Procedures, Organizational Structure. | Managers, Employees |
Lean Business Plan | A simplified, agile version of a traditional plan, focusing on key elements. | Value Proposition, Customer Segments, Revenue Streams, Cost Structure. | Entrepreneurs, Startups |
One-Page Business Plan | A concise summary of your company's key objectives, strategies, and milestones. | Key Objectives, Strategies, Milestones. | Entrepreneurs, Investors, Partners |
Nonprofit Business Plan | Outlines the mission, goals, target audience, fundraising strategies, and budget allocation for nonprofit organizations. | Mission Statement, Goals, Target Audience, Fundraising Strategies, Budget. | Nonprofit Leaders, Board Members, Donors |
Franchise Business Plan | Focuses on the franchisor's requirements, as well as the franchisee's goals, strategies, and financial projections. | Franchise Agreement, Brand Standards, Marketing Efforts, Operational Procedures, Financial Projections. | Franchisors, Franchisees, Investors |
Using Business Plan Software
Software | Key Features | User Interface | Additional Features |
---|---|---|---|
LivePlan | Over 500 sample plans, financial forecasting tools, progress tracking against KPIs | User-friendly, visually appealing | Allows creation of professional-looking business plans |
Upmetrics | Customizable templates, financial forecasting tools, collaboration capabilities | Simple and intuitive | Provides a resource library for business planning |
Bizplan | Drag-and-drop builder, modular sections, financial forecasting tools, progress tracking | Simple, visually engaging | Designed to simplify the business planning process |
Enloop | Industry-specific templates, financial forecasting tools, automatic business plan generation, unique performance score | Robust, user-friendly | Offers a free version, making it accessible for businesses on a budget |
Tarkenton GoSmallBiz | Guided business plan builder, customizable templates, financial projection tools | User-friendly | Offers CRM tools, legal document templates, and additional resources for small businesses |
Business Plan FAQs
What is a good business plan, what are the 3 main purposes of a business plan, can i write a business plan by myself, is it possible to create a one-page business plan, how long should a business plan be, what is a business plan outline, what are the 5 most common business plan mistakes, what questions should be asked in a business plan, what’s the difference between a business plan and a strategic plan, how is business planning for a nonprofit different.
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“Before LivePlan, my team and I had no idea where or how to start [...] It helped us focus on and build every single area of our business strategy and recognize that some aspects of the company needed to be adjusted before we could launch.”
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Business Plan Templates
Free Download
2 Essential Templates For Starting Your Business. Available as an interactive PDF or a Google Docs template.
With this business plan template, you'll be able to:
- Write a company description that sells your story
- Plan for the future: lay out goals and metrics for success
- Describe your product line in detail and plan for how to stand out from competitors
- Consider any legal formalities that require attention when starting your business
- Put together necessary financial projections to make a strong start
- Create your buyer persona and determine your product/marketing fit
Build A Business Plan That Works
Available as a one-page interactive PDF and a full template on both Google Docs and Microsoft Word!
Whether you’re starting a business or drafting a formalized document with your current business goals, it’s important to clearly defi ne the scope of all aspects of the venture — from mission, to target customers, to fi nances, and beyond.
When just starting out, it can be tempting to think of a business plan as simply your company’s name and a description of your product or service. But in reality, planning a business involves thinking through a lot more details.
In this business plan template we’ll guide you through the steps of writing company and product descriptions, setting sales and marketing goals and plans, and thinking through legal and fi nancial logistics. We've included a plain text, designed , and completed example version of this template.
Frequently Asked Questions (FAQs)
How do you write a business plan.
A business plan is a formal written document that you can use to identify the purpose of your company, make important decisions about your future and help grow your company. HubSpot's free business plan templates provides guidance to establishing your company mission, customer research, competition, and a business strategy to profitability.
Why do I need to fill out the information requested?
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Where can I get a free business plan template?
HubSpot's Free Business Plan Templates are the best way to create a professional, thorough business plan. The templates include instructions and everything you need to know about starting your company.
Is this really free?
Absolutely.
Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!
What are the basic format of a business plan?
A business plan is a written document that outlines the company's goals, strategy and implementation. The format of the plan varies depending on the type of organization (e.g., for-profit or nonprofit) and size, but most plans share some common features such as an overview, executive summary, and financial information.
What is the best business plan template?
A great business plan template clearly defines the scope of the venture -- from mission, to target customers, to finances, and beyond. HubSpot's business plan template will guide you through the steps of writing company and product descriptions, setting sales and marketing goals and plans, and thinking through legal and financial logistics.
What is needed to start a business?
If you're thinking about starting a business, you'll need to do some research first. You can't just start a business without doing any market research. Market research will tell you if there's an opportunity to turn your idea into a successful business. After that, write your business plan so that you know how much money and time it will take for the project to succeed. Use HubSpot's free business plan template today!
Set yourself up for success with this business plan template
Download the free business plan template.
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6 Best Business Plan Software Platforms (2024)
Read on for a list of our favorite software platforms for writing a business plan, plus advice on how to choose the right business plan software for your needs.
Every successful ecommerce business is supported by a foundation of solid business planning. A professional business plan sets the stage for your new business , acting as an internal and external roadmap for brand identity, financial planning, project management, and more.
Writing a business plan is an important and often difficult task for any entrepreneur or business owner. If you can't get your head around a business plan template , business planning software can help. If drafting a business plan from scratch sounds too daunting to tackle on your own, business plan software offers everything you need for business plan creation, including financial reports, sample business plans, how-to articles, and more.
Read on for a list of the best business plan software platforms, plus advice on how to choose the right business plan software for your needs.
6 best business plan software platforms for 2023
Affordable software with business plan templates and samples
- Pricing : standard plan is $15/month; premium is $30/month; annual discounts available
- Money-back guarantee : 60 days
- Capterra rating : 4.5/5
- G2 rating : 4.1/5
- Integrations : QuickBooks, Xero, open API
One of the most affordable pieces of business plan software on this list, LivePlan allows users to create unlimited business plans and offers more than 500 sample business plans and pages to start with. Get step-by-step guidance on how to write your plan and use templates for different types of business plans, making it easy to tailor your plan to your needs.
LivePlan also offers a robust set of financial forecasting tools, helping you to convert financial data like cash flow statements into easy-to-read charts and graphs.
Business plan software for entrepreneurs who struggle with writing
- Pricing : 7-day free trial; detailed plan is $19.95/month; performance plan is $39.95/month; annual discounts available
- Money-back guarantee : none, but no contracts are required
- Capterra : 4/5
- Integrations <: none
Enloop has many of the same features as other pieces of business plan software. It automatically syncs financial data and creates financial ratios. And when you write your plan, it assesses it and gives you a performance score, so you can improve it if needed. You can also add users for easy collaboration and sharing. Enloop is especially good if writing isn’t your strong suit, as you can plug in your metrics and let the software do the “writing” for you .
Business plan software for startups seeking investment
- Pricing : $29/month; $349 lifetime access; annual discounts available
- Money-back guarantee : 3 days
- Capterra : 4.4/5
- Integrations : Xero, QuickBooks
Bizplan is a business plan software that caters to small businesses and startups seeking external investment. The platform makes connecting with potential investors easy, and allows users to easily publish a business plan on Fundable, a popular crowdfunding platform.
Other standout features include drag-and-drop tools for creating business plan templates, access to self-guided business courses from Startups.com, and financial tools to help set salaries, forecast revenue, and track expenses.
Best business plan software for planning, forecasting, and scenario analysis
- Pricing : 3-day free trial available; app and desktop require separate subscriptions at $99/month each, plus $29/month per additional user; discounts available for annual billing
- Money-back guarantee : 30 days
- Capterra : 4.2/5
- Integrations : Xero, QuickBooks, Microsoft Excel
If the focus of your business plan is your business’s financial picture and potential, PlanGuru is an excellent option. In addition to offering most of the basic business plan software features you’d expect, PlanGuru offers tools for budgeting, financial forecasts and reports , strategic planning, and scenario analysis.
While PlanGuru supports additional users, each user also comes with an additional monthly fee of $29/month .
Best contract-free business plan software for new businesses
- Pricing : plans start at $15/month; Go service plan for $199/year; Guide service plan for $49/month; Grow service plan for $39/month; additional one-time services and recurring subscriptions available
- Capterra : n/a
- Integrations : MailChimp
While it may not have the longest list of business planning features, GoSmallBiz’s solution is part of a larger business continuity planning software platform that includes tools for everything from human resource management to tax payments. GoBizPlan also offers industry-specific business plan templates to kickstart your business plan creation. This is especially helpful if your business idea is destined for a specific vertical market .
GoSmallBiz users can create financial statements and projections for multiple years, including income statements , cash flow statements , and balance sheets . Finally, GoSmallBiz offers step-by-step guidance, prompts, and tutorials to help users get the most out of the platform .
Business plan software with the option to get help from professionals
- Pricing : free trial available; annual subscriptions available; PlanBuildr uses a custom pricing model; rates aren’t readily available on its website, but one landing page prices the business plan software at $3,500
- Money-back guarantee : none, but subscription may be canceled anytime within the first 30 days
- Integrations : various across accounting, CRM, and marketing tools
PlanBuildr is another user-friendly business plan software for people who aren’t as confident with the writing process. This software uses a fill-in-the-blank business plan creator to help you quickly build a simple but solid business plan. PlanBuildr also offers extensive financial reports and features, including charts and graphs and the ability to create various financial projections.
PlanBuildr has 10 business plan designs to choose from, and you can also hire PlanBuildr for additional business plan writing services .
Why use business plan software?
Entrepreneurs use business plan software to guide them through the process of turning a business idea into a complete business model. Only a select group of small business owners go into business for writing—the rest have stronger skills elsewhere. Business plan software can offer the exact support you need to get the wording, structure, and presentation just right.
Likewise, not every entrepreneur is good with numbers. Business plan software can help with financial forecasting by making sense of your cash flow and other financial data. Some software will even automatically generate financial statements for you, making it easier for you and your audience to understand the numbers.
Many business plan tools also offer a range of business plan templates . It’s almost always easier to follow a template or business plan example than to start with a blank page. Writing a business plan is a lot less intimidating this way. Plus, business plan templates can function as a checklist, ensuring that you don’t omit any important sections or information .
How to choose your business plan software
While most business planning software can accomplish the same end goal, each has its own pros and cons, depending on your needs. The best business plan software for you may be different than the best option for your fellow business owners. When shopping for business plan software, consider the following:
- Budget . Perhaps most obvious, the business plan software you choose needs to fit within your budget. Basic business plan tools may not have all the functionality you’re looking for, but more advanced features typically mean a higher price tag.
- Collaboration . If you’re collaborating on your business plan with a fellow founder, an accountant, or legal counsel, you’ll want a business plan tool that supports multiple team members. Some software also allow you to add users as viewers, which can be helpful for distributing the plan to shareholders, lenders, or potential investors, for example.
- Financial reporting . If business financials and reporting are important to you, choose business plan software that excels in this area. Look for business planning tools that offer financial forecasting features beyond basic data reporting, including marketing and performance reports and data visualization through charts and graphs. If you need more extensive financial tools, consider investing in accounting software .
- Interface . Every tool you use in your business needs to have an interface that’s easy to navigate. Choosing business planning software with a steep learning curve or difficult-to-navigate interface may make the process of creating a business plan more frustrating than it needs to be.
- Templates . One of the greatest advantages to using business plan software is access to business plan templates and examples. The best business plan software options offer a range of templates, enabling you to create business plans for multiple audiences and different contexts.
- Software integrations . If you have a tightly connected tech stack, it would behoove you to find a business plan software that can integrate seamlessly with other popular business tools, including Microsoft Office and popular platforms for marketing and accounting.
- Support. If you run into trouble with your business planning software, a great support team or library of business resources can help you get back on track. As a bonus, most business plan software providers also offer online learning tools to help you maximize your results, including video tutorials and built-in advice modules
Business plan software FAQ
What is the best software to write a business plan, what are the 4 types of business plans.
- Startup business plan
- One-page business plan
- Internal business plan
- Strategic business plan
Is there a template for a business plan?
Do i need a business plan to start a small business.
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Business plan templates
From competitive analysis to financial projections, business plans give your new business a roadmap for success. Download one of our free business plan templates and take your company to the next level.
Big Data Startup Business Plan Template
Create a professional Big Data Startup business plan with our customizable Startup Business Plan Template.
Virtual Assistant Business Plan
Strategize your way to success with this customizable AI virtual assistant business plan template.
Virtual Reality (VR) Business Plan
Our free virtual reality (VR) business plan helps you customize your document and create a winning strategy to land investors.
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Laundromat Business Plan
Create your success roadmap with a laundromat business plan template, designed to arrange the essentials of the laundry business.
5-Year Business Plan Template
Empower your path to long-term success with our 5-year business plan template.
Car Wash Business Plan Template
Launch and grow your car wash business with our customizable plan template.
Airbnb Business Plan Template
Unlock your path to success with our Airbnb business plan template, made to guide you in structuring the fundamental aspects of your Airbnb business.
Clothing Line Business Plan
Use this free and customizable clothing line business plan to appeal to investors and set up your fashion brand.
Gym Business Plan Template
The Panda tips in this gym business plan template guide you through the process of researching and presenting information necessary to secure funding and partners for your business.
Handyman Business Plan Template
Start a new handyman business using a well-researched handyman business plan template to meet your goals faster.
Vending Machine Business Plan Template
If you’re starting a new vending machine business, a well-rounded vending machine business plan can improve your chances of success.
Bar Business Plan Template
Create your path to success with our bar business plan template, designed as a valuable tool to help entrepreneurs organize the bar business.
Massage Therapy Business Plan
This massage therapy business plan template helps you cover the basics of starting or expanding a massage business.
Bed and Breakfast Business Plan Template
Use a complete bed and breakfast business plan template to set up your business for growth and success.
Catering Business Plan
Chart your path to success with our catering business plan template designed to help entrepreneurs organize their catering business.
Event Venue Business Plan Template
Launch and grow your event venue with our customizable business plan template.
Event Planning Business Plan
Prepare your event planning business for success with our ready-to-fill and easily downloadable event planning business plan template.
Rental Property Business Plan
Develop a rental property business plan tailored to serve as a valuable resource for entrepreneurs to organize their rental business.
Coaching Business Plan Template
If you want to grow your new or existing coaching business, use our free coaching business plan template as a roadmap to success.
Lawn Care Business Plan
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T-shirt Business Plan Template
Craft a winning T-shirt business plan in a structured business format that attracts investors and funding.
Candle-Making Business Plan Template
Use a candle-making business plan template to get together all of the information you need to ensure that your candle business succeeds.
SBA Business Plan Template
Use our free and fully customizable SBA business plan template to get started when writing a successful proposal for an SBA loan.
Cleaning Business Plan Template
Discover a hassle-free way to document a roadmap for your cleaning business with this free business plan template.
Real Estate Business Plan Template
Start off your new real estate business on the right foot by using a real estate business plan template to ensure your goals, visions, and finances are sorted.
Trucking Business Plan Template
Empower your journey to success with our trucking business plan template, designed as a valuable tool to organize the essentials of your trucking business.
Food Truck Business Plan Template
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Simple Business Plan Template
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Solar Farm Business Plan
Give your solar farm business the best start by creating a professional business plan to keep your company on the right track.
Ecommerce Business Plan Template
This Ecommerce Business Plan Template is tailored particularly to e-commerce companies, and all you require to do is add the elements related to your business.
Accounting Firm Business Plan
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Campground Business Plan Template
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Firewood Business Plan
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Funeral Home Business Plan
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Community Center Business Plan
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Gas Station Business Plan
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Beauty Supply Store Business Plan
This Beauty Supply Store Business Plan Template covers all the appropriate sections needed to invest in a beauty supply store. The template will help you to raise money for your business.
Flower Shop Business Plan Template
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Electrical Contractor Business Plan
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Consultant Business Plan Template
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Fashion Business Plan Template
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Convenience Store Business Plan
Do you need a Convenience Store Business Plan Template? This plan includes all the details and information needed to secure funding for a convenience store.
Startup Business Plan Template
We offer you the steps and the tools to create a fantastic business plan. Attract investors with this sleek and free startup business plan template.
Business Plan Template
This business plan template is a great tool for your startup to customize to reflect your strong qualifications, experienced team, and marketable business idea.
What is a business plan?
A business plan is a document that helps small business owners determine the viability of their business idea. Combining market research and financial analysis, a professional business plan helps startup CEOs and potential investors determine if the company can compete in the target market.
Typically, a good business plan consists of the following:
- Executive summary
- Company description
- Mission statement
- Product and services
- Marketing plan
- Operations plan
- Management organization
- Financial plan
- Conclusion & appendix
Every section involved in a business plan is designed to help startup businesses reach their target market.
A business plan asks founders and entrepreneurs to detail their business strategy in a step-by-step process that makes sense from an operational perspective. This is essential if a startup is seeking a business loan or an investment from a venture capital firm.
However, even small businesses that are already economically viable can benefit from creating a business plan, since it encourages business owners and their management teams to examine their business model and reevaluate the best ways to reach their target customers.
Should I use a business plan template?
Yes. If you’ve never written one, a business plan can be challenging to write.
Creating a successful plan that you can use to grow your small business can require weeks of market analysis and financial preparation. You may spend time using Microsoft Excel or Powerpoint in order to create documentation which better supports our operational decisions.
However, almost every professional business plan is structured in the same way and most ask for the same information. Because of this, using a business plan template is advisable to save time, money, and effort.
Business plan templates for free
Rather than spending time trying to figure out how to write a business plan , use a free template as a guide to completion.
Business plan templates from PandaDoc can help you reach an effective go-to-market strategy even faster by asking you to provide all the relevant information you need when creating an effective business plan.
Grab a free template to get started!
Frequently asked questions
How many pages should my business plan be.
This depends on the kind of business plan you need to write and how you intend to use the plan that you create.
For example, a plan for a small business seeking potential investors or a business loan will need to provide income statements, cash flow statements, and a balance sheet (usually for a three-year or five-year forecast period).
These financial statements can be omitted if a small business owner isn’t seeking funding and is instead planning to use their business plan as a guiding document for themselves and their management team members.
Some business plans may only run a few pages. Fully-developed business plans can be as long as 50 pages. Much of this depends on the type of business, the operational strategy, and the level of detail that goes into developing the business plan.
Who needs a business plan?
Every business should have a business plan. This is an essential guidance document for any founder or CEO.
Good business plans help a company determine the viability of its place in the market and can help the business develop better strategies for differentiating itself from its competitors.
Business planning also forces business owners to evaluate their marketing strategy, the cost of customer acquisition and retention, and how they plan to grow their business over time.
What is the best business plan template?
Business plans come in all shapes and sizes. The best business plan template for your business is one that you understand and that matches the size and legal structure of your operation.
If you’re a sole proprietor, a business plan template designed for a big corporation probably doesn’t make sense. However, a business plan that helps you build an effective roadmap to grow your business while protecting your intellectual property is a good starting point.
PandaDoc offers specialized business plan templates for common industries along with tips to help you get started with business planning.
Should I hire someone to write my business plan for me?
No. You’ll find freelance writers and business strategy companies out there who are happy to write your business plan for a fee. These resources can guide you through the process, but you should write (or be heavily involved in) the creation of your business plan.
The reason for this is simple: You know the most about your business, and your business needs you to succeed.
A writer can work with you to make your business plan sound better to investors, and a consultant can help you fill in knowledge gaps — like how to conduct a SWOT analysis — and point out weaknesses in your plan. But, at the end of the day, you need to use the business plan to pitch investors and run your business.
Those ideas and guiding principles aren’t something you can outsource.
Should I use business planning software?
Software isn’t required when creating an effective business plan. Most business planning software is designed to help you navigate the outlining and writing process more effectively.
You don’t need software to write a professional business plan, but a solid template can help you get started. Download a free template from PandaDoc today and take your business to the next level.
Get started with PandaDoc today
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Whether you're looking for a traditional business plan format or something more creative, Venngage's easy-to-edit business plan templates let anyone design business plans. No experience required. Free business plan templates available.
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- Whatever the case, Venngage's drag-and-drop free business plan generator lets anyone create a beautiful, professional business plan without any design experience.
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How much does venngage's business plan builder cost.
Anyone can make a business plan for free and share a link to their work. Our Premium ($19/month) and Business ($49/month) plans include premium, professional business plan templates and features, plus access to multiple download formats.
How can I write my own business plan?
Your business plan can include these sections: executive summary, company description, market analysis, organization management, service/product line, marketing & sales, funding requests, financial projections, etc. Add sections to your business plan as you see fit — depending on the kind of plan you're creating. No matter the type of business plans you're making, Venngage has a template for that.
Can I download my business plan?
Yes! You can download your business plan in PNG, PDF, Interactive PDF, or PowerPoint formats (paid plans only). It's free to share a public link. It's also free to create an account and test out our online business plan maker with a free business plan template.
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Simple Business Plan Template (2024)
Updated: May 4, 2024, 4:37pm
Table of Contents
Why business plans are vital, get your free simple business plan template, how to write an effective business plan in 6 steps, frequently asked questions.
While taking many forms and serving many purposes, they all have one thing in common: business plans help you establish your goals and define the means for achieving them. Our simple business plan template covers everything you need to consider when launching a side gig, solo operation or small business. By following this step-by-step process, you might even uncover a few alternate routes to success.
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Whether you’re a first-time solopreneur or a seasoned business owner, the planning process challenges you to examine the costs and tasks involved in bringing a product or service to market. The process can also help you spot new income opportunities and hone in on the most profitable business models.
Though vital, business planning doesn’t have to be a chore. Business plans for lean startups and solopreneurs can simply outline the business concept, sales proposition, target customers and sketch out a plan of action to bring the product or service to market. However, if you’re seeking startup funding or partnership opportunities, you’ll need a write a business plan that details market research, operating costs and revenue forecasting. Whichever startup category you fall into, if you’re at square one, our simple business plan template will point you down the right path.
Copy our free simple business plan template so you can fill in the blanks as we explore each element of your business plan. Need help getting your ideas flowing? You’ll also find several startup scenario examples below.
Download free template as .docx
Whether you need a quick-launch overview or an in-depth plan for investors, any business plan should cover the six key elements outlined in our free template and explained below. The main difference in starting a small business versus an investor-funded business is the market research and operational and financial details needed to support the concept.
1. Your Mission or Vision
Start by declaring a “dream statement” for your business. You can call this your executive summary, vision statement or mission. Whatever the name, the first part of your business plan summarizes your idea by answering five questions. Keep it brief, such as an elevator pitch. You’ll expand these answers in the following sections of the simple business plan template.
- What does your business do? Are you selling products, services, information or a combination?
- Where does this happen? Will you conduct business online, in-store, via mobile means or in a specific location or environment?
- Who does your business benefit? Who is your target market and ideal customer for your concept?
- Why would potential customers care? What would make your ideal customers take notice of your business?
- How do your products and/or services outshine the competition? What would make your ideal customers choose you over a competitor?
These answers come easily if you have a solid concept for your business, but don’t worry if you get stuck. Use the rest of your plan template to brainstorm ideas and tactics. You’ll quickly find these answers and possibly new directions as you explore your ideas and options.
2. Offer and Value Proposition
This is where you detail your offer, such as selling products, providing services or both, and why anyone would care. That’s the value proposition. Specifically, you’ll expand on your answers to the first and fourth bullets from your mission/vision.
As you complete this section, you might find that exploring value propositions uncovers marketable business opportunities that you hadn’t yet considered. So spend some time brainstorming the possibilities in this section.
For example, a cottage baker startup specializing in gluten-free or keto-friendly products might be a value proposition that certain audiences care deeply about. Plus, you could expand on that value proposition by offering wedding and other special-occasion cakes that incorporate gluten-free, keto-friendly and traditional cake elements that all guests can enjoy.
3. Audience and Ideal Customer
Here is where you explore bullet point number three, who your business will benefit. Identifying your ideal customer and exploring a broader audience for your goods or services is essential in defining your sales and marketing strategies, plus it helps fine-tune what you offer.
There are many ways to research potential audiences, but a shortcut is to simply identify a problem that people have that your product or service can solve. If you start from the position of being a problem solver, it’s easy to define your audience and describe the wants and needs of your ideal customer for marketing efforts.
Using the cottage baker startup example, a problem people might have is finding fresh-baked gluten-free or keto-friendly sweets. Examining the wants and needs of these people might reveal a target audience that is health-conscious or possibly dealing with health issues and willing to spend more for hard-to-find items.
However, it’s essential to have a customer base that can support your business. You can be too specialized. For example, our baker startup can attract a broader audience and boost revenue by offering a wider selection of traditional baked goods alongside its gluten-free and keto-focused specialties.
4. Revenue Streams, Sales Channels and Marketing
Thanks to our internet-driven economy, startups have many revenue opportunities and can connect with target audiences through various channels. Revenue streams and sales channels also serve as marketing vehicles, so you can cover all three in this section.
Revenue Streams
Revenue streams are the many ways you can make money in your business. In your plan template, list how you’ll make money upon launch, plus include ideas for future expansion. The income possibilities just might surprise you.
For example, our cottage baker startup might consider these revenue streams:
- Product sales : Online, pop-up shops , wholesale and (future) in-store sales
- Affiliate income : Monetize blog and social media posts with affiliate links
- Advertising income : Reserve website space for advertising
- E-book sales : (future) Publish recipe e-books targeting gluten-free and keto-friendly dessert niches
- Video income : (future) Monetize a YouTube channel featuring how-to videos for the gluten-free and keto-friendly dessert niches
- Webinars and online classes : (future) Monetize coaching-style webinars and online classes covering specialty baking tips and techniques
- Members-only content : (future) Monetize a members-only section of the website for specialty content to complement webinars and online classes
- Franchise : (future) Monetize a specialty cottage bakery concept and sell to franchise entrepreneurs
Sales Channels
Sales channels put your revenue streams into action. This section also answers the “where will this happen” question in the second bullet of your vision.
The product sales channels for our cottage bakery example can include:
- Mobile point-of-sale (POS) : A mobile platform such as Shopify or Square POS for managing in-person sales at local farmers’ markets, fairs and festivals
- E-commerce platform : An online store such as Shopify, Square or WooCommerce for online retail sales and wholesale sales orders
- Social media channels : Facebook, Instagram and Pinterest shoppable posts and pins for online sales via social media channels
- Brick-and-mortar location : For in-store sales , once the business has grown to a point that it can support a physical location
Channels that support other income streams might include:
- Affiliate income : Blog section on the e-commerce website and affiliate partner accounts
- Advertising income : Reserved advertising spaces on the e-commerce website
- E-book sales : Amazon e-book sales via Amazon Kindle Direct Publishing
- Video income : YouTube channel with ad monetization
- Webinars and online classes : Online class and webinar platforms that support member accounts, recordings and playback
- Members-only content : Password-protected website content using membership apps such as MemberPress
Nowadays, the line between marketing and sales channels is blurred. Social media outlets, e-books, websites, blogs and videos serve as both marketing tools and income opportunities. Since most are free and those with advertising options are extremely economical, these are ideal marketing outlets for lean startups.
However, many businesses still find value in traditional advertising such as local radio, television, direct mail, newspapers and magazines. You can include these advertising costs in your simple business plan template to help build a marketing plan and budget.
5. Structure, Suppliers and Operations
This section of your simple business plan template explores how to structure and operate your business. Details include the type of business organization your startup will take, roles and responsibilities, supplier logistics and day-to-day operations. Also, include any certifications or permits needed to launch your enterprise in this section.
Our cottage baker example might use a structure and startup plan such as this:
- Business structure : Sole proprietorship with a “doing business as” (DBA) .
- Permits and certifications : County-issued food handling permit and state cottage food certification for home-based food production. Option, check into certified commercial kitchen rentals.
- Roles and responsibilities : Solopreneur, all roles and responsibilities with the owner.
- Supply chain : Bulk ingredients and food packaging via Sam’s Club, Costco, Amazon Prime with annual membership costs. Uline for shipping supplies; no membership needed.
- Day-to-day operations : Source ingredients and bake three days per week to fulfill local and online orders. Reserve time for specialty sales, wholesale partner orders and market events as needed. Ship online orders on alternating days. Update website and create marketing and affiliate blog posts on non-shipping days.
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6. Financial Forecasts
Your final task is to list forecasted business startup and ongoing costs and profit projections in your simple business plan template. Thanks to free business tools such as Square and free marketing on social media, lean startups can launch with few upfront costs. In many cases, cost of goods, shipping and packaging, business permits and printing for business cards are your only out-of-pocket expenses.
Cost Forecast
Our cottage baker’s forecasted lean startup costs might include:
Business Need | Startup Cost | Ongoing Cost | Source |
---|---|---|---|
Gross Profit Projections
This helps you determine the retail prices and sales volume required to keep your business running and, hopefully, earn income for yourself. Use product research to spot target retail prices for your goods, then subtract your cost of goods, such as hourly rate, raw goods and supplier costs. The total amount is your gross profit per item or service.
Here are some examples of projected gross profits for our cottage baker:
Product | Retail Price | (Cost) | Gross Profit |
---|---|---|---|
Bottom Line
Putting careful thought and detail in a business plan is always beneficial, but don’t get so bogged down in planning that you never hit the start button to launch your business . Also, remember that business plans aren’t set in stone. Markets, audiences and technologies change, and so will your goals and means of achieving them. Think of your business plan as a living document and regularly revisit, expand and restructure it as market opportunities and business growth demand.
Is there a template for a business plan?
You can copy our free business plan template and fill in the blanks or customize it in Google Docs, Microsoft Word or another word processing app. This free business plan template includes the six key elements that any entrepreneur needs to consider when launching a new business.
What does a simple business plan include?
A simple business plan is a one- to two-page overview covering six key elements that any budding entrepreneur needs to consider when launching a startup. These include your vision or mission, product or service offering, target audience, revenue streams and sales channels, structure and operations, and financial forecasts.
How can I create a free business plan template?
Start with our free business plan template that covers the six essential elements of a startup. Once downloaded, you can edit this document in Google Docs or another word processing app and add new sections or subsections to your plan template to meet your specific business plan needs.
What basic items should be included in a business plan?
When writing out a business plan, you want to make sure that you cover everything related to your concept for the business, an analysis of the industry―including potential customers and an overview of the market for your goods or services―how you plan to execute your vision for the business, how you plan to grow the business if it becomes successful and all financial data around the business, including current cash on hand, potential investors and budget plans for the next few years.
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Krista Fabregas is a seasoned eCommerce and online content pro sharing more than 20 years of hands-on know-how with those looking to launch and grow tech-forward businesses. Her expertise includes eCommerce startups and growth, SMB operations and logistics, website platforms, payment systems, side-gig and affiliate income, and multichannel marketing. Krista holds a bachelor's degree in English from The University of Texas at Austin and held senior positions at NASA, a Fortune 100 company, and several online startups.
Powerful business plan templates
Plan for the future, no matter what your business plans are or the size of your business with these designs and templates. whether it's just one big project or an entire organization's worth of dreams, these templates will keep you and your company on track from ideation to completion..
Put your ideas to work with simple templates for every business plan
Every successful business took a lot of planning to get there, and these templates will be cornerstones of your future success. Whether you're looking to attract new business, pitch your services or reimagine your company, with these simple, customizable templates at your fingertips you can turn complexity into something tangible. These templates can become marketing assets or simply remain internal touchpoints for your team. And as your dreams change, you'll always have this template to refer to – it's easy to change what exists on paper. If you're a small business, focusing on your niche can help you dominate in your field, and you can forge a plan to figure out exactly what that niche might be and how to target your ideal customer . When it's time to share your vision with stakeholders, craft a presentation that outlines your plan succinctly and with style. Let these templates from Microsoft Designer be your partner in business strategy for years to come.
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Compare 10 business plan software options based on features, costs, ease of use and customer reviews. Find the best software for your business needs, whether you need financial forecasting, roadmapping, ideation or collaboration.
Create a comprehensive and professional business plan with Visme's free template and software. Customize your slides, showcase data, add interactivity, and share your plan online or download it.
Compare the features, pricing, and pros and cons of five business plan software options for your small business needs. Learn how to create a detailed and effective business plan with templates, financial projections, and resources.
Business plan software and services can help you craft a professional business plan, like our top choice LivePlan, which provides templates, guidance, and more. ... GoSmallBiz gives you business plan templates, step-by-step instructions, and the ability to create financial projections. And if you get stuck, GoSmallBiz will put you in touch with ...
But using a free business plan template will help you: Develop a strategy for success. Reduce the risk of starting a business. Explore new business ideas. Attract investors and get funding. Learn more about how you can get value out of your business plan and click the link above to download your free template.
Learn how to write a comprehensive and effective business plan with this guide. It covers the main parts of a winning plan, such as executive summary, market analysis, SWOT analysis, and competitive analysis, and provides a free template to download.
The rest, while still useful, go a bit lighter on guidance in favor of tailoring the plan to a specific industry. Explore: PandaDoc's business plan template library. 5. Canva — Pitch with your plan. Canva is a great option for building a visually stunning business plan that can be used as a pitch tool.
LivePlan contains a number of powerful tools packed into one easy-to-use software. With LivePlan you can: Build a pitch, write and share a business plan, hammer out financial forecasts, build a one-page business plan, compare your performance against industry benchmarks, and so much more.
It's proven, companies that plan and track against their plan grow 30% faster than those that don't. No matter your industry, location, or size — LivePlan helps you get your business off the ground and grow. "It wasn't my intention to be an entrepreneur or a business person. My intention was to work with dogs.
With this business plan template, you'll be able to: Write a company description that sells your story. Plan for the future: lay out goals and metrics for success. Describe your product line in detail and plan for how to stand out from competitors. Consider any legal formalities that require attention when starting your business.
PlanSnack is a 100% free online tool that guides you through a simple, five-step process to create a one page business plan. You can use pre-written examples, download, print and share your plan easily.
Compare the features, pricing, and ratings of six popular business plan software platforms for 2024. Learn how to choose the right software for your needs and get tips on writing a business plan.
Download and customize free business plan templates for various industries and purposes. PandaDoc offers professional and easy-to-use templates for startup, ecommerce, real estate, and more.
3. Upmetrics. Upmetrics is an AI-powered business planning software that helps businesses of all sizes and industries write their business plan. With Upmetrics AI Assistant, you can write your plan faster, get answers to any business-related queries, and prepare financial forecasts in no time.
Create a professional and compelling business plan online with Venngage's easy-to-edit templates and online business plan generator. Choose from hundreds of business plan templates, visualize your data, brand your designs, collaborate with your team and download or share your plan for free.
The 10 online business plan software solutions examined in this roundup —Atlas Business Solutions Ultimate Business Planner 5.0, Enloop, EquityNet, NetEkspert iPlanner.NET, OnePlace, Palo Alto ...
Business Glossary. Business Glossary. Discover the world's #1 plan building software. Bplans offers free business plan samples and templates, business planning resources, how-to articles, financial calculators, industry reports and entrepreneurship webinars.
Follow these step-by-step instructions to create a business plan using the free generator in no time. Creating a business plan requires filling in 4 critical fields—company overview, marketing details, competitor information, and financial overview. Let's start with the first. 1. Enter the Company Overview.
Upmetrics is a modern business planning software that helps entrepreneurs create winning business plans, accurate forecasts, and compelling pitch decks faster. ... Give A Head Start To Your Business With 400+ Business Plan Templates. We have created a library of sample business plans to help you get started with your writing.
This section of your simple business plan template explores how to structure and operate your business. Details include the type of business organization your startup will take, roles and ...
Common items to include are credit histories, resumes, product pictures, letters of reference, licenses, permits, patents, legal documents, and other contracts. Example traditional business plans. Before you write your business plan, read the following example business plans written by fictional business owners.
Powerful business plan templates. Plan for the future, no matter what your business plans are or the size of your business with these designs and templates. Whether it's just one big project or an entire organization's worth of dreams, these templates will keep you and your company on track from ideation to completion. Category.