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Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]
How To Make a Good Presentation [A Complete Guide]
Written by: Krystle Wong Jul 20, 2023
A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .
Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.
In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!
These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters.
No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.
Click to jump ahead:
What are the 10 qualities of a good presentation?
Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.
When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:
1. Clear structure
No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.
Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion:
2. Engaging opening
Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!
The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.
3. Relevant content
Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.
4. Effective visual aids
Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.
With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.
5. Clear and concise communication
Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message.
6. Engaging delivery
Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!
7. Interaction and audience engagement
Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.
Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.
8. Effective storytelling
Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.
A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.
9. Well-timed pacing
Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.
10. Strong conclusion
Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.
In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations .
Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software .
Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.
1. Understand the audience and their needs
Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!
2. Conduct thorough research on the topic
Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.
3. Organize the content with a clear structure
No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.
Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.
Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong.
4. Develop visually appealing and supportive visual aids
Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.
Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.
5. Practice, practice and practice
Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.
6. Seek feedback and make necessary adjustments
Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.
With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.
7. Prepare for potential technical or logistical issues
Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.
8. Fine-tune and polish your presentation
As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!
In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively .
Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!
From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.
1. Confidence and positive body language
Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence.
2. Eye contact with the audience
Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.
3. Effective use of hand gestures and movement
A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!
4. Utilize storytelling techniques
Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.
5. Incorporate multimedia elements
Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload.
Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.
6. Utilize humor strategically
Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.
7. Practice active listening and respond to feedback
Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.
8. Apply the 10-20-30 rule
Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!
9. Implement the 5-5-5 rule
Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.
Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.
1. How to start a presentation?
To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.
2. How to end a presentation?
For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.
3. How to make a presentation interactive?
To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.
In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started.
Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs.
Here’s how to make a presentation in just 5 simple steps with the help of Venngage:
Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account.
Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).
Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.
Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations.
Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!
By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!
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How to Give a Killer Presentation
Lessons from TED by Chris Anderson
Summary .
For more than 30 years, the TED conference series has presented enlightening talks that people enjoy watching. In this article, Anderson, TED’s curator, shares five keys to great presentations:
- Frame your story (figure out where to start and where to end).
- Plan your delivery (decide whether to memorize your speech word for word or develop bullet points and then rehearse it—over and over).
- Work on stage presence (but remember that your story matters more than how you stand or whether you’re visibly nervous).
- Plan the multimedia (whatever you do, don’t read from PowerPoint slides).
- Put it together (play to your strengths and be authentic).
According to Anderson, presentations rise or fall on the quality of the idea, the narrative, and the passion of the speaker. It’s about substance—not style. In fact, it’s fairly easy to “coach out” the problems in a talk, but there’s no way to “coach in” the basic story—the presenter has to have the raw material. So if your thinking is not there yet, he advises, decline that invitation to speak. Instead, keep working until you have an idea that’s worth sharing.
A little more than a year ago, on a trip to Nairobi, Kenya, some colleagues and I met a 12-year-old Masai boy named Richard Turere, who told us a fascinating story. His family raises livestock on the edge of a vast national park, and one of the biggest challenges is protecting the animals from lions—especially at night. Richard had noticed that placing lamps in a field didn’t deter lion attacks, but when he walked the field with a torch, the lions stayed away. From a young age, he’d been interested in electronics, teaching himself by, for example, taking apart his parents’ radio. He used that experience to devise a system of lights that would turn on and off in sequence—using solar panels, a car battery, and a motorcycle indicator box—and thereby create a sense of movement that he hoped would scare off the lions. He installed the lights, and the lions stopped attacking. Soon villages elsewhere in Kenya began installing Richard’s “lion lights.”
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How to Make Effective Impactful Presentations (Tips & Tools)
Learn how to make a good presentation great - step-by-step with examples. Learn the principles, guidelines & qualities needed to prepare captivating slides.
Dominika Krukowska
12 minute read
Short answer
Short answer: how to make a good presentation.
Start with a surprising statement, a bold promise, or a mystery
Provide context with a bit of background information
Structure your presentation within a story framework
Make every word count, and use as few as possible
Use visuals only to support your presentation text
Use interactive design to make your audience active participants
End by telling your audience what they can do with what they’ve learned
Boring presentations are instantly forgotten. How’s yours?
Lifeless presentations can spell doom for your message, leaving your audience disengaged and your goals unreached.
The price of a mediocre presentation is steep; missed opportunities, unimpressed prospects, and a bad rep.
In a world where everyone has grown to expect a good story, a boring presentation will be instantly forgotten. Like a drop in the ocean.
But not all is lost.
This post will teach you how presentation pros create compelling narratives and leverage the latest tech tools to command attention, drive a powerful message, and get shared like gossip.
Let’s get started!
How to prepare a presentation?
The successful presenter understands the value of small details and thorough preparation like the seasoned chef knows the importance of quality ingredients and careful technique for serving a 5 star dish
But where do you start?
Step-by-step guide for preparing a presentation:
1. Define your objective
Every presentation needs a clear goal. Are you looking to persuade, educate, or motivate? Perhaps you aim to showcase a product, or share insights about a recent project.
Defining your objective early on will guide your content creation process, helping you to focus your message and structure your presentation effectively. Think of your objective as the North Star guiding your presentation journey.
2. Analyze your audience
Next up, who are you talking to? Your audience should shape your presentation as much as your objective does. Understanding their needs, interests, and background will enable you to tailor your message to resonate with them.
Are they experts in your field, or are they novices looking for an introduction? What questions might they have? The more you know about your audience, the more compelling your presentation will be.
3. Research your topic
Once you've defined your objective and analyzed your audience, it's time to delve deep into your topic. Comprehensive research lays the groundwork for a robust, credible presentation.
Don't just scratch the surface – explore different perspectives, recent developments, and key statistics. This will not only enhance your understanding but also equip you with a wealth of information to answer any questions your audience might have.
4. Choose the right delivery format
Finally, consider the best format to deliver your message.
The right format can make all the difference in how your message is received, so choose wisely!
PowerPoint presentations are classic and easy to work with. But PowerPoint and Google slides are not so versatile in terms of their content experience. They're static, packed with information, and all look alike.
Our own presentation maker offers interactive, personalized, and multimedia content experience.
Data from our research of over 100K presentation sessions shows that audiences engage with Storydoc presentations 103% better than PowerPoint.
How to create an effective presentation?
There’s part art and part science in creating high-engagement high-impact presentations.
An effective presentation is the painstaking result of well-organized content, visuals that support and elevate your message, simplifying complex information, and personalizing wherever possible.
I wrote this post to teach you how to do all these, and a few things more.
Ready to learn? Let's dive in!
How to organize your presentation content?
Crafting a compelling presentation is like writing a page-turner.
You need to captivate your audience, maintain their interest, and guide them effortlessly through your narrative.
But how do you transform a heap of information into a well-structured presentation you can’t stop reading? There’s a structure you can follow.
3-step process for organizing a magnetic presentation:
1. Prioritize content
Your presentation should immediately capture interest and demonstrate relevance before moving on to establish understanding .
A) Build interest:
Begin with a strong hook that grabs your audience's attention. This could be an intriguing statistic, a powerful image , or an engaging question. It should stir curiosity and make your audience eager to hear more.
B) Establish relevance:
Once you have their attention it's time to establish why your presentation matters to your audience.
Address your audience's main concerns. Make sure your content directly speaks to these pain points, and address them in order of importance.
2. Build anticipation
A great presentation is like getting a new car – it builds anticipation, takes you on a thrilling ride, and ends with you wanting to share the experience with all your friends.
Start with a compelling problem your audience relates to and follow up with a promise of an amazing way they can solve it. This problem-solution dynamic creates a suspense that keeps your audience glued to your presentation.
3. Use a story framework
Finally, use a story framework to give your presentation structure and flow.
Begin with a big idea that underpins your presentation. Then delve into the problem, showcasing why it needs attention. Present your solution, painting a vision of a better future for your audience.
Weave in concrete examples of how your solution changes lives.
Tell the story of WHO you helped, WHAT the situation was before and after your solution, WHERE and WHEN it happened, WHY it worked and HOW it made them feel.
If you’re writing a business presentation you should follow this with an execution plan that outlines how the solution will be implemented.
Finally, close with clear next steps, guiding your audience on what they should do after the presentation to bring meaningful change into their lives.
Our recommended story framework:
How to design your presentation?
A good presentation is more than just making it look pretty ; it's about communicating your message effectively and creating a lasting impression.
Good presentation design grabs attention, and leads it to where it’s needed most. It takes your hand and leads you through the easiest and most pleasant path to understanding.
Good presentation design supports your message rather than steals the spotlight. Good design is narrated design.
What is narrated design (Scrollytelling)?
Scrollytelling, where "scroll" meets "storytelling", is an interactive content experience that guides readers through a narrative journey with a simple scroll. It connects text, images, videos, and animations into integrated “scenes” where content is both shown and narrated.
Scrollytelling breaks complex content into digestible chunks and gives the reader control over pace. It has been scientifically shown to enhance engagement, understandability and memorability.
Scrollytelling came up as a central thing when Itai Amoza, our Founder and CEO was building the foundations for Storydoc.
He partnered with one of the world’s leading visualization scientists , prof. Steven Franconeri , to help him bring to Storydoc the means to reduce the complexity, friction, and information overload so characteristic of business presentations.
Scrollytelling is part of the solutions that came up, which led to specialized storytelling slides like our narrator slide (in the example below).
An example of Storydoc scrollytelling:
How to design presentation visuals to support your story
Presentation visuals can be unsung heroes or sloppy distractions.
Visuals can bring your message to life, make complex concepts easy to understand, and engage your audience in ways that words alone cannot. Or… they can sit there looking all pretty and distract you from what’s really going on.
4 elements of great presentation visuals:
Support your message: Your visuals should support your text, highlight your main message, and align with your objective. They should reinforce your points and help your audience understand your message.
Represent your audience: The best visuals are relatable. They should resonate with your target audience and reflect their world of associations. Use images and graphics that your audience can identify with – this can enhance their engagement and make your presentation more memorable. Equally important is using clean images - an effective way to do this is by using tools that allow you to remove your image backgrounds . By eliminating distractions and focusing on your subject, you create images that are more impactful and, therefore, can potentially increase audience engagement.
Introduce your product, outcomes, and clients: Wherever possible, use visuals to demonstrate your product, illustrate outcomes, and represent your clients. This can remove doubt and misunderstanding by letting your audience see (and make obvious) what words sometimes struggle to describe.
Follow your branding guidelines: Your presentation is an extension of your brand, so your visuals should conform to your branding guidelines. Consistent use of colors, fonts, and styles not only enhances brand recognition but also creates a cohesive, professional look.
Here’s an example of a well-designed presentation:
How to communicate complex information?
Did you ever have to read a presentation where you felt like you're lost in a maze of jargon, data, and complex concepts?
Are you giving others this same experience?
Communicating complex information is a common challenge in presentations. But there are ways you can simplify your presentation and reengage your audience.
Here’s how you can get complex information across:
1. Use interactive content
Interactive content is your best friend when it comes to simplifying complex information and getting deeply engaged with your content.
It gets the readers more involved in your presentation by letting them play an active part; like choosing the content route they wish to take and controlling the pace.
It keeps your presentation textually lean - giving readers the choice to expand more details on demand (in tabs, live graphs, sliders, accordions, and calculators).
Beyond that, live graphs can illustrate trends, animations can demonstrate processes, and videos can bring concepts to life.
Calculators, questionnaires, and chatbots provide personalized and specific answers to readers as part of your presentation, without them having to get in touch with you or your team.
Elavating your presentations from static to interactive has been tied to increasing the number of people who read your presentation in full by 41% !
Making interactive used to be hard, but now you can just use Storydoc. Go make your first interactive presentation. It’s easy as pie.
2. Show don’t tell
A picture is worth a thousand words. Because no one will read a presentation with a thousand words, do everyone a favor and use images.
Images can be super effective at communicating complex information and save you a lot of needless text.
In fact, visual representation of data and concepts can often convey what words cannot. Use diagrams, infographics, and images to illustrate your points and simplify the complex.
The goal is to create a visual narrative that complements your verbal one.
3. Narrate your content
Storytelling is another powerful tool for communicating complex concepts.
Whether it's through text to speech AI, video bubbles, or a scrollytelling narrator slide, narrating your content can help guide your audience through the complexity.
By giving your information a narrative structure, you can make it more digestible, engaging, and memorable.
According to Sales Hacker’s data, people remember up to 10% of numbers and 25% of images they see. When you center your presentation around a story, this rises to 60-70% .
4. Use examples and allegories
Examples and allegories help unravel the complexity of ideas.
They scaffold your message with concepts we already know and understand, and can easily imagine in our mind. This makes them less new and intimidating and more familiar.
Critically, the real secret lies in selecting examples that are not just familiar but also deeply relevant—those are the ones that will truly ring with your listeners.
If you tailor the allegory to your audience's world, it is guaranteed to lead to an “aha” moment.
5. Open a line of communication
Finally, invite dialogue. This could be through a chatbot or an option to book a meeting for further discussion. This not only helps clarify any confusion but also encourages engagement and deepens understanding.
For example, finishing your presentation with an interactive calendar to book a meeting instead of a generic “Thank you” slide has proven to boost conversion rate by 27% !
How to personalize your presentation?
Imagine attending a party where the host doesn't remember your name or anything about you. Not a great experience, right? The same holds true for presentations.
In a sea of generic content, personalization can be a lifeline that connects you to your audience on a deeper level. It’s also the single most important predictor of success, getting 68% more people to read your presentation in full .
But how do you add that personal touch?
1. Address reader by name
Just as you wouldn't start a conversation without a greeting, don't start your presentation without acknowledging your audience.
Using your audience's name can make your presentation feel like a personal conversation rather than a generic monologue. It's a simple yet powerful way to engage your audience from the get-go.
2. Use their company logo
Including your audience's company logo in your presentation can make them feel seen and valued. You can use logo templates to easily customize and add these logos to your slides. It shows that you've taken the time to tailor your presentation to them, enhancing its relevance and appeal.
Plus, it's a subtle way to reinforce that your message is specifically designed to address their needs and challenges.
3. Add a personal message (video or text)
A personal message can go a long way in building a connection with your audience.
It could be a video message from you, expressing your enthusiasm for the opportunity to present to them, or a text message highlighting why the presentation matters to them.
This personal touch can make your audience feel special and more invested in your presentation.
4. Personalize your Call-to-Action
Finally, cap off your presentation with a call to action that speaks directly to your audience.
Swap out the generic 'Contact us' with something that gets to the heart of their needs, something like, 'Let's roll up our sleeves and tackle your [specific issue] at [their company].'
By tailoring your call to action, you show your audience you've truly got their back, that you're not just here to talk, but to make a real, positive impact on their world.
Here’s an example of a personalized slide:
How to measure the effectiveness of your presentation
Imagine if you could peek into your audience's mind, understand what resonated, what fell flat, and what drove them to action?
Presentation analytics is essential in order to guide you on how to fine-tune it for maximum impact.
But how do you get your hands on presentation analytics?
Any presentation you create with Storydoc comes with an out-of-the-box analytics suite , ready to track and provide insights.
We give you 100% visibility into how people engage with your presentations and send you real-time engagement alerts.
Here’s a video explaining how you can track performance with our analytics panel:
4 critical presentation engagement metrics to keep track of
1. Reading time
Storydoc gives you the precise time prospects spend reading your presentation so you can quickly figure out what's hitting the target and what's not.
Are they soaking up every word or just quickly skimming through? This can help you shape your content to hit the bullseye.
NOTE: Keep in mind that reading time alone might not show you a full picture. A better way is to use a smart engagement score that brings together different metrics like time spent and depth of reading. You can get this kind of total score in Storydoc.
2. Reading completion
Another basic metric we track is how many people read your content from start to finish.
This metric is a strong sign of the prospect’s interest and your content quality. It shows you if they're finding the information relevant, but also worth sticking with till the end.
3. Next step conversion rate
This one tracks how many people take the next step after they check out your presentation. This could be filling out a form, setting up a meeting, or downloading more files.
For business presentations, measuring this can show how well your presentation is pushing people further down the sales funnel.
At the top of your analytics dashboard, you can find a tab that shows you how many people clicked on your CTA divided by presentation, date, and location. If you scroll down to the list of readers, next to each person you can also see whether they clicked on the CTA or not.
Here's what it looks like:
4. Number of shares
This metric is particularly important for B2B sales teams . As more people are getting involved in buying decisions, this measure helps you see if and when your content is being passed around inside your prospect’s company.
On the analytics dashboard, under each presentation version, you can find detailed information on how many people read it. So, the higher the number, the more your presentation has been shared internally.
We'll notify you when your presentation has been shared, and who opened it, so you can time your follow-up perfectly to your buyer’s readiness to advance further.
Here's where you can find this information:
Best tool for making an effective presentation
In the realm of presentation tools, classics like Google Slides and PowerPoint offer simplicity and ease, while Canva and Pitch add a dash of design flair and collaboration.
If you're seeking to elevate your presentations to new heights you’ll need to do better than simple PowerPoints or flashy Canvas. Next-gen AI presentation tools like Storydoc are your game-changer.
They break free from the static concept of slides and offer the creation of interactive, immersive content experiences that sweep us along like a good story.
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Ever wished for a secret recipe to whip up a killer presentation? We've got something even better! Our interactive presentation templates are your shortcut to success.
Say goodbye to hours of formatting and hello to captivating, interactive presentations, all with a few clicks.
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Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.
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How-To Geek
8 tips to make the best powerpoint presentations.
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Table of contents, start with a goal, less is more, consider your typeface, make bullet points count, limit the use of transitions, skip text where possible, think in color, take a look from the top down, bonus: start with templates.
Slideshows are an intuitive way to share complex ideas with an audience, although they're dull and frustrating when poorly executed. Here are some tips to make your Microsoft PowerPoint presentations sing while avoiding common pitfalls.
It all starts with identifying what we're trying to achieve with the presentation. Is it informative, a showcase of data in an easy-to-understand medium? Or is it more of a pitch, something meant to persuade and convince an audience and lead them to a particular outcome?
It's here where the majority of these presentations go wrong with the inability to identify the talking points that best support our goal. Always start with a goal in mind: to entertain, to inform, or to share data in a way that's easy to understand. Use facts, figures, and images to support your conclusion while keeping structure in mind (Where are we now and where are we going?).
I've found that it's helpful to start with the ending. Once I know how to end a presentation, I know how best to get to that point. I start by identifying the takeaway---that one nugget that I want to implant before thanking everyone for their time---and I work in reverse to figure out how best to get there.
Your mileage, of course, may vary. But it's always going to be a good idea to put in the time in the beginning stages so that you aren't reworking large portions of the presentation later. And that starts with a defined goal.
A slideshow isn't supposed to include everything. It's an introduction to a topic, one that we can elaborate on with speech. Anything unnecessary is a distraction. It makes the presentation less visually appealing and less interesting, and it makes you look bad as a presenter.
This goes for text as well as images. There's nothing worse, in fact, than a series of slides where the presenter just reads them as they appear. Your audience is capable of reading, and chances are they'll be done with the slide, and browsing Reddit, long before you finish. Avoid putting the literal text on the screen, and your audience will thank you.
Related: How to Burn Your PowerPoint to DVD
Right off the bat, we're just going to come out and say that Papyrus and Comic Sans should be banned from all PowerPoint presentations, permanently. Beyond that, it's worth considering the typeface you're using and what it's saying about you, the presenter, and the presentation itself.
Consider choosing readability over aesthetics, and avoid fancy fonts that could prove to be more of a distraction than anything else. A good presentation needs two fonts: a serif and sans-serif. Use one for the headlines and one for body text, lists, and the like. Keep it simple. Veranda, Helvetica, Arial, and even Times New Roman are safe choices. Stick with the classics and it's hard to botch this one too badly.
There reaches a point where bullet points become less of a visual aid and more of a visual examination.
Bullet points should support the speaker, not overwhelm his audience. The best slides have little or no text at all, in fact. As a presenter, it's our job to talk through complex issues, but that doesn't mean that we need to highlight every talking point.
Instead, think about how you can break up large lists into three or four bullet points. Carefully consider whether you need to use more bullet points, or if you can combine multiple topics into a single point instead. And if you can't, remember that there's no one limiting the number of slides you can have in a presentation. It's always possible to break a list of 12 points down into three pages of four points each.
Animation, when used correctly, is a good idea. It breaks up slow-moving parts of a presentation and adds action to elements that require it. But it should be used judiciously.
Adding a transition that wipes left to right between every slide or that animates each bullet point in a list, for example, starts to grow taxing on those forced to endure the presentation. Viewers get bored quickly, and animations that are meant to highlight specific elements quickly become taxing.
That's not to say that you can't use animations and transitions, just that you need to pick your spots. Aim for no more than a handful of these transitions for each presentation. And use them in spots where they'll add to the demonstration, not detract from it.
Sometimes images tell a better story than text can. And as a presenter, your goal is to describe points in detail without making users do a lot of reading. In these cases, a well-designed visual, like a chart, might better convey the information you're trying to share.
The right image adds visual appeal and serves to break up longer, text-heavy sections of the presentation---but only if you're using the right images. A single high-quality image can make all the difference between a success and a dud when you're driving a specific point home.
When considering text, don't think solely in terms of bullet points and paragraphs. Tables, for example, are often unnecessary. Ask yourself whether you could present the same data in a bar or line chart instead.
Color is interesting. It evokes certain feelings and adds visual appeal to your presentation as a whole. Studies show that color also improves interest, comprehension, and retention. It should be a careful consideration, not an afterthought.
You don't have to be a graphic designer to use color well in a presentation. What I do is look for palettes I like, and then find ways to use them in the presentation. There are a number of tools for this, like Adobe Color , Coolors , and ColorHunt , just to name a few. After finding a palette you enjoy, consider how it works with the presentation you're about to give. Pastels, for example, evoke feelings of freedom and light, so they probably aren't the best choice when you're presenting quarterly earnings that missed the mark.
It's also worth mentioning that you don't need to use every color in the palette. Often, you can get by with just two or three, though you should really think through how they all work together and how readable they'll be when layered. A simple rule of thumb here is that contrast is your friend. Dark colors work well on light backgrounds, and light colors work best on dark backgrounds.
Spend some time in the Slide Sorter before you finish your presentation. By clicking the four squares at the bottom left of the presentation, you can take a look at multiple slides at once and consider how each works together. Alternatively, you can click "View" on the ribbon and select "Slide Sorter."
Are you presenting too much text at once? Move an image in. Could a series of slides benefit from a chart or summary before you move on to another point?
It's here that we have the opportunity to view the presentation from beyond the single-slide viewpoint and think in terms of how each slide fits, or if it fits at all. From this view, you can rearrange slides, add additional ones, or delete them entirely if you find that they don't advance the presentation.
The difference between a good presentation and a bad one is really all about preparation and execution. Those that respect the process and plan carefully---not only the presentation as a whole, but each slide within it---are the ones who will succeed.
This brings me to my last (half) point: When in doubt, just buy a template and use it. You can find these all over the web, though Creative Market and GraphicRiver are probably the two most popular marketplaces for this kind of thing. Not all of us are blessed with the skills needed to design and deliver an effective presentation. And while a pre-made PowerPoint template isn't going to make you a better presenter, it will ease the anxiety of creating a visually appealing slide deck.
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