how do you write persuasive speech

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How to Write a Persuasive Speech

Last Updated: August 25, 2024 Fact Checked

This article was co-authored by Patrick Muñoz . Patrick is an internationally recognized Voice & Speech Coach, focusing on public speaking, vocal power, accent and dialects, accent reduction, voiceover, acting and speech therapy. He has worked with clients such as Penelope Cruz, Eva Longoria, and Roselyn Sanchez. He was voted LA's Favorite Voice and Dialect Coach by BACKSTAGE, is the voice and speech coach for Disney and Turner Classic Movies, and is a member of Voice and Speech Trainers Association. There are 11 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 1,535,750 times.

A persuasive speech is a speech intended to convince the audience to do something. Whether you want to get people to vote, stop littering, or change their minds about an important issue, persuasive speeches are an effective way to sway an audience. There are many elements that go into a successful persuasive speech. But, with some preparation and practice, you can deliver a powerful speech.

Preparing to Write

• Especially if your topic is a controversial one, it's a good idea to know the arguments on all sides of the issue. [1] X Research source Whatever argument you are making, you'll be more persuasive if you can address the views of the opposing side.
• Spend some time reading books or articles about your topic. You can go to the library and ask a librarian for help finding books, or just go online and find some articles. Make sure to use reliable sources, like major news organizations, or academic books or articles.
• Opinion-oriented sources, like editorials, talk radio, or partisan cable news, can be valuable for finding out what other people think about your topic. But, don't rely on them as your only source of information. They can be very biased. If you use them at all, make sure to read a variety of viewpoints on the matter, not just one side.

• For example, if your topic is recycling, it's important to know a lot about recycling. But, your speech will need to reflect exactly what you hope the audience will do. Are you trying to get people to vote in favor of a citywide recycling program? Or are you trying to convince them to sort out their glass and cans and put them in a separate bin? These will be different speeches, so having the goal spelled out early will help you craft your message.

• An audience that knows little about your topic will need more background information and simpler language. An audience made up of experts on the topic would likely find such a simple speech boring.
• Likewise, an audience that already supports your view on a topic will be easier to persuade to take some action. You won't need to convince them you are right, but only that they need to do something. By contrast, an audience that does not agree with you will need persuasion to even consider your point of view.
• For example, imagine you want to convince your audience to support a city-wide recycling program. If they already think recycling is important, you only need to convince them of the value of this specific program. But, if they don't care about recycling or oppose it, you will need to first convince them that recycling is worthwhile.

• Ethos. These are appeals to the audience's ethics or morals. For example: "Recycling is the right thing to do. Wasting our limited resources steals from future generations, which is immoral."
• Pathos. These are appeals to the audience's emotions. For example: "Think of the animals that lose their homes every day because of trees being chopped down. If we recycled more, we could save these beautiful forests."
• Logos. These are appeals to the audiences logic or intellect. For example: "We know that there is a limited supply of natural resources. We can make this supply last longer by recycling."
• You can rely on any one or some combination.

• The number of points you can make to support your position will be determined by how much time you have to speak.
• As a rule of thumb, three to four supporting points is usually a good number.
• For example, in the speech about recycling, your three main points might be: 1. Recycling saves resources, 2. Recycling reduces the amount of garbage, and 3. Recycling is cost-effective.

Writing your Speech

• An attention grabber. This could be a statement (or sometimes a visual) that gets your audience's attention. It can be a good idea to be a little startling or dramatic at the opening of your speech. For example, you might start with information (or pictures) showing how a nearby landfill is nearly full to capacity.
• A link to the audience. This is a means of showing that you have something in common with the audience. Show that you have a similar background or share an emotional connection of some kind. This will really depend on knowing your audience. For example, if you are a parent, speaking to other parents, you might emphasize the concern for your own children's future. If you share a common interest or ideological position with your audience, you can emphasize that.
• Your credentials. This is a means of showing that you are knowledgeable or an authority on the topic of the speech. Highlight the research you've done on your topic. If you have any personal or professional experience with the topic, be sure to emphasize that, too. In the recycling example, you might say "I've invested many hours studying the recycling issue and the types of programs available in other cities."
• Your goal. Explain to the audience what you hope the speech will accomplish. For example: "I hope by the end of my talk that you will agree that we need a city wide recycling program."
• A road map. Finally, tell the audience what the main points of the speech will be. For example, "I believe we must start a recycling program for these three reasons...."

• Arrange these points logically. Don't jump from one point to the next, and then back again. Instead, complete an argument, then move on to another that flows logically from it. [8] X Research source
• Use credible sources from your research to back the points you are making. Even if your point is more emotional (pathos), introducing some factual information will make your argument stronger. For example "Each year, 40,000 acres of beautiful forests are destroyed to make paper, according to a study from the American Recycling Institute."
• Use real life examples that the audience can relate to. Even an argument based on facts and logic (logos) should relate to the audience's lives and interests. For example: "In these hard economic times, I know many of you are afraid that a recycling program will mean a costly increase in taxes. But, the city of Springfield started a program like this one three years ago. So far they've seen an increase in revenue as a result of the program. Many residents have seen a decrease in their taxes as a result."

• Make sure that you describe opposing views fairly and objectively. Consider whether someone who actually holds that view would approve of the way you are describing their position. If you aren't sure, find someone who thinks that way and ask!
• For example, you would not want to say: "opponents of recycling just don't care if we waste our precious resources, or our money." That's not a fair description of their opinion.
• Instead, you might say: "opponents of recycling are concerned that the cost might be much higher than just using new materials," and then go on to offer an argument about why recycling might be the more cost-effective option.

• Don't just restate, verbatim, what you've already said. Instead, use this as an opportunity to reinforce the way your main points support your call to action. For example: "To sum up, I've shown you (points a, b, and c). These three undeniable facts point to a city-wide recycling program as the most sensible and ethical step we can take in helping create a more sustainable future. Please, join me in voting 'yes' on this program in November."

Delivering your Speech

• Try practicing in front of a mirror, so that you can see how you are delivering the speech. This can help you notice your facial expressions and body language. These can help or hinder your ability to get your message across.
• For example, you might notice you are slouching, or that that you fidget with your collar. These actions suggest to an audience that you aren't confident.
• Better still, record yourself with a video camera and watch the tape afterwards. This can help you see (and hear) where your delivery needs improvement. It has the benefit of providing audio, and also won't distract you as much as a mirror when you're speaking.
• Once you've practiced on your own a few times, try giving the speech to a small group of friends or family members. Ask for their feedback on your message and delivery.

• Generally speaking, this will mean dressing professionally. But, the degree of formality will vary. A speech to a film club to convince them to show your film won't require the same degree of formality as speaking to the executives of a movie distribution company. For the executives, you would want to wear a suit. For the film club, that might be overdoing it.

• Be friendly and make eye contact with the audience.
• Move around, where appropriate, but don't fidget or pick at your clothes or hair.
• Don't read the speech. It's okay to use a few notes to keep yourself on track, but your speech should be mostly memorized.
• Roll with the punches. If you make a mistake, don't let it derail your whole speech. This might be an opportunity to use a little humor. Then, move on.

• For example, if you want them to contact the mayor, demanding a recycling program, don't just ask them to do it. Give them stamped, addressed envelopes to send a letter, or cards with the mayor's phone number and email address. If you do this, many more people are likely to follow through.

Patrick Muñoz

Speak from your heart and connect with your audience. Look them in the eyes and really talk to them. Make sure you're comfortable delivering your speech and that you use a warm, confident tone.

Sample Template

Community Q&A

• Speak forward, projecting your voice toward the audience with confidence. Do not speak down toward the floor. Thanks Helpful 0 Not Helpful 0
• Try to cite sources for statistics and use credible, non-biased sources. Thanks Helpful 0 Not Helpful 0
• While researching your audience, learn what motivates them. Try to motivate them with the same ideas and values that they already hold dear. Thanks Helpful 0 Not Helpful 0

Tips from our Readers

• If you have a nervous laugh, be careful to control it during your speech. Otherwise, your audience will likely think what you have to say isn't important.

• Avoid being confrontational, when possible. Don't be sarcastic or mocking when discussing viewpoints other than your own. This can be alienating to your audience, even those who may agree with you. Thanks Helpful 55 Not Helpful 17
• Don't be pompous or arrogant during your speech. Be humble, and be open to questions, suggestions, and feedback. Thanks Helpful 1 Not Helpful 1

You Might Also Like

• ↑ https://www.yourdictionary.com/articles/persuasive-speech-writing-steps
• ↑ https://www.apsu.edu/writingcenter/writing-resources/Persuasive-Speech-Outline-Editable.pdf
• ↑ https://www.comm.pitt.edu/persuasive-speaking
• ↑ https://courses.lumenlearning.com/wm-publicspeaking/chapter/structure-of-a-persuasive-speech/
• ↑ https://www.speechanddebate.org/wp-content/uploads/Tips-for-Writing-a-Persuasive-Speech.pdf
• ↑ https://open.lib.umn.edu/communication/chapter/11-2-persuasive-speaking/
• ↑ https://www.comm.pitt.edu/structuring-speech
• ↑ https://open.maricopa.edu/com225/chapter/persuasive-conclusions/
• ↑ https://open.lib.umn.edu/publicspeaking/chapter/14-1-four-methods-of-delivery/
• ↑ https://www.comm.pitt.edu/speech-anxiety
• ↑ https://opentext.ku.edu/speakupcallin/chapter/chapter-13-persuasive-speaking/

About This Article

To write a persuasive speech, start with a strong opening that will make your reader want to pay attention, including an attention grabber, your credentials, the essay's goal, and a road map for the essay. Next, offer persuasive evidence or reasons why the reader should support your viewpoint. Arrange these points logically, use credible sources, and employ some real life examples. Additionally, address counter-arguments to show that you’re looking at the topic from all sides. Finally, conclude by clearly letting the audience know how to put your ideas into action. To learn how to involve your audience when you deliver your speech, keep reading. Did this summary help you? Yes No

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How to Write and Structure a Persuasive Speech

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The purpose of a persuasive speech is to convince your audience to agree with an idea or opinion that you present. First, you'll need to choose a side on a controversial topic, then you will write a speech to explain your position, and convince the audience to agree with you.

You can produce an effective persuasive speech if you structure your argument as a solution to a problem. Your first job as a speaker is to convince your audience that a particular problem is important to them, and then you must convince them that you have the solution to make things better.

Note: You don't have to address a real problem. Any need can work as the problem. For example, you could consider the lack of a pet, the need to wash one's hands, or the need to pick a particular sport to play as the "problem."

As an example, let's imagine that you have chosen "Getting Up Early" as your persuasion topic. Your goal will be to persuade classmates to get themselves out of bed an hour earlier every morning. In this instance, the problem could be summed up as "morning chaos."

A standard speech format has an introduction with a great hook statement, three main points, and a summary. Your persuasive speech will be a tailored version of this format.

Before you write the text of your speech, you should sketch an outline that includes your hook statement and three main points.

Writing the Text

The introduction of your speech must be compelling because your audience will make up their minds within a few minutes whether or not they are interested in your topic.

Before you write the full body you should come up with a greeting. Your greeting can be as simple as "Good morning everyone. My name is Frank."

After your greeting, you will offer a hook to capture attention. A hook sentence for the "morning chaos" speech could be a question:

• How many times have you been late for school?
• Does your day begin with shouts and arguments?
• Have you ever missed the bus?

Or your hook could be a statistic or surprising statement:

• More than 50 percent of high school students skip breakfast because they just don't have time to eat.
• Tardy kids drop out of school more often than punctual kids.

Once you have the attention of your audience, follow through to define the topic/problem and introduce your solution. Here's an example of what you might have so far:

Good afternoon, class. Some of you know me, but some of you may not. My name is Frank Godfrey, and I have a question for you. Does your day begin with shouts and arguments? Do you go to school in a bad mood because you've been yelled at, or because you argued with your parent? The chaos you experience in the morning can bring you down and affect your performance at school.

Add the solution:

You can improve your mood and your school performance by adding more time to your morning schedule. You can accomplish this by setting your alarm clock to go off one hour earlier.

Your next task will be to write the body, which will contain the three main points you've come up with to argue your position. Each point will be followed by supporting evidence or anecdotes, and each body paragraph will need to end with a transition statement that leads to the next segment. Here is a sample of three main statements:

• Bad moods caused by morning chaos will affect your workday performance.
• If you skip breakfast to buy time, you're making a harmful health decision.
• (Ending on a cheerful note) You'll enjoy a boost to your self-esteem when you reduce the morning chaos.

After you write three body paragraphs with strong transition statements that make your speech flow, you are ready to work on your summary.

Your summary will re-emphasize your argument and restate your points in slightly different language. This can be a little tricky. You don't want to sound repetitive but will need to repeat what you have said. Find a way to reword the same main points.

Finally, you must make sure to write a clear final sentence or passage to keep yourself from stammering at the end or fading off in an awkward moment. A few examples of graceful exits:

• We all like to sleep. It's hard to get up some mornings, but rest assured that the reward is well worth the effort.
• If you follow these guidelines and make the effort to get up a little bit earlier every day, you'll reap rewards in your home life and on your report card.

Tips for Writing Your Speech

• Don't be confrontational in your argument. You don't need to put down the other side; just convince your audience that your position is correct by using positive assertions.
• Use simple statistics. Don't overwhelm your audience with confusing numbers.
• Don't complicate your speech by going outside the standard "three points" format. While it might seem simplistic, it is a tried and true method for presenting to an audience who is listening as opposed to reading.
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How To Write A Persuasive Speech: 7 Steps

Table of contents

• 1 Guidance on Selecting an Effective and Relevant Topic
• 2 Strategies for Connecting With Different Types of Audiences
• 3 Developing Your Thesis Statement
• 4.1 Writing the Introduction
• 4.2 Body of Your Speech
• 4.3 Concluding Effectively
• 5 Techniques for Creating a Coherent Flow of Ideas
• 6 Importance of Transitions Between Points
• 7 Importance of Tone and Style Adjustments Based on the Audience
• 8 Prepare for Rebuttals
• 9 Use Simple Statistics
• 10 Practicing Your Speech
• 11 Additional Resources to Master Your Speech
• 12 Master the Art of Persuasion With PapersOwl

Are you about to perform a persuasive speech and have no idea how to do it? No need to worry; PapersOwl is here to guide you through this journey!

What is persuasive speaking? Persuasive speaking is a form of communication where the speaker aims to influence or convince the audience to adopt a particular viewpoint or belief or take specific actions. The goal is to sway the listeners’ opinions, attitudes, or behaviors by presenting compelling arguments and supporting evidence while appealing to their emotions.

Today, we prepared a guide to help you write a persuasive speech and succeed in your performance, which will surprise your audience. We will:

• Understand how to connect with your audience.
• Give you persuasive speech tips.
• Provide you with the best structure for a persuasive speech outline.
• Prepare yourself for rebuttals!
• Talk about the importance of flow in your speech.
• Discover additional resources for continuous improvement.

Let’s begin this journey together!

Guidance on Selecting an Effective and Relevant Topic

The most important thing in convincing speeches is the topic. Indeed, you must understand the purpose of your speech to succeed. Before preparing for your performance, you should understand what you want to discuss! To do that, you can:

• Choose a compelling speech topic relevant to your audience’s interests and concerns.
• Find common interests or problems to form a genuine relationship.
• Remember that a persuasive speech format should be adapted to your audience’s needs and ideals. Make your content relevant and appealing.

And if you are struggling on this step, PapersOwl is already here to help you! Opt to choose persuasive speech topics and find the one that feels perfect for you.

Strategies for Connecting With Different Types of Audiences

A successful persuasive speech connects you with your audience. To do that, you should really know how to connect yourself to people.

Thus, the speaker connects with and persuades the audience by using emotions such as sympathy or fear. Therefore, you can successfully connect with different types of audiences through different emotions. You can do it by showing that you have something in common with the audience. For example, demonstrate that you have a comparable history or an emotional connection. Additionally, include personal stories or even make a part of a speech about yourself to allow your audience to relate to your story.

Developing Your Thesis Statement

When you give a persuasive speech, there should be a thesis statement demonstrating that your goal is to enlighten the audience rather than convince them.

A thesis statement in persuasive speaking serves as the central argument or main point, guiding the entire presentation. A successful thesis anchors your speech and briefly expresses your position on the subject, giving a road map for both you and your audience.

For instance, in pushing for renewable energy, a thesis may be: “Transitioning to renewable sources is imperative for a sustainable future, mitigating environmental impact and fostering energy independence.” This statement summarizes the argument and foreshadows the supporting points.

Overview of speech structure (introduction, body, conclusion)

The key elements of a persuasive speech are:

• introduction (hook, thesis, preview);
• body (main points with supporting details and transitions);
• conclusion (summary, restated thesis, closing statement).

Let’s look closer at how to structure them to write a good persuasive speech.

Writing the Introduction

The introduction to persuasive speech is crucial. The very beginning of your discourse determines your whole performance, drawing in your audience and creating a foundation for trust and engagement. Remember, it’s your opportunity to make a memorable first impression, ensuring your listeners are intrigued and receptive to your message.

Start off a persuasive speech with an enticing quotation, image, video, or engaging tale; it can entice people to listen. As we mentioned before, you may connect your speech to the audience and what they are interested in. Establish credibility by showcasing your expertise or connecting with shared values. Ultimately, ensure your thesis is clear and outline which specific purpose statement is most important in your persuasive speech.

Body of Your Speech

After choosing the topic and writing an intro, it’s time to concentrate on one of the most critical parts of a persuasive speech: the body.

The main body of your speech should provide the audience with several convincing reasons to support your viewpoint. In this part of your speech, create engaging primary points by offering strong supporting evidence — use statistics, illustrations, or expert quotations to strengthen each argument. Also, don’t forget to include storytelling for an emotional connection with your audience. If you follow this combination, it will for sure make a speech persuasive!

Concluding Effectively

After succeeding in writing the main points, it is time to end a persuasive speech! Indeed, a call to action in persuasive speech is vital, so we recommend you end your performance with it. After listening to your argument and proof, you want the audience to make a move. Restate your purpose statement, summarize the topic, and reinforce your points by restating the logical evidence you’ve provided.

Techniques for Creating a Coherent Flow of Ideas

Your ideas should flow smoothly and naturally connect to strengthen the persuasive speech structure . You can do this by employing transitional words and organizing your thoughts methodically, ensuring that each point flows effortlessly into the next.

Importance of Transitions Between Points

No one can underestimate the importance of transition. They are important persuasive speech elements. Thus, each idea must flow smoothly into the following one with linking phrases so your speech has a logical flow. Effective transitions signal shifts, aiding audience comprehension and improving the overall structure of the speech.

Importance of Tone and Style Adjustments Based on the Audience

To be persuasive in a speech, don’t forget to analyze your audience in advance, if possible. Customizing your approach to specific listeners encourages their engagement. A thorough awareness of your target audience’s tastes, expectations, and cultural subtleties ensures that your message connects, making it more approachable and appealing to the people you seek to reach.

Prepare for Rebuttals

Still, be aware that there may be different people in the audience. The main point of persuasive speaking is to convince people of your ideas. Be prepared for rebuttals and that they might attack you. Extensively research opposing points of view to prove yours. You may manage any objections with elegance by being prepared and polite, reaffirming the strength of your argument.

Use Simple Statistics

We’ve already discussed that different techniques may reach different audiences. You could also incorporate simple data to lend credibility to your persuasive talk. Balance emotional appeal with plain numerical statistics to create a captivating blend that will appeal to a wide audience.

Practicing Your Speech

We all have heard Benjamin Franklin’s famous quote, “Practice makes perfect.” Even though he said it hundreds of years ago, it still works for everything, including persuasive public speaking! Consequently, you can improve your text with these pieces of advice:

• Go through and edit your persuasive speech sample.
• Practice your speech with body language and voice variation to find the perfect way to perform it.
• Reduce anxiety by practicing in front of a mirror or telling it to someone ready to provide you with valuable feedback.
• Embrace pauses for emphasis, and work on regulating your pace.

It will help you to know your content well, increase confidence, and promote a polished delivery, resulting in a dynamic and engaging speech to persuade your audience.

Additional Resources to Master Your Speech

PapersOwl wants you to ace your speech! We recommend using additional sources to help master your persuasive speech presentation!

• For inspiration, study any example of persuasive speech from a famous speaker, such as Martin Luther King Jr.’s “I Have a Dream” or Steve Jobs’ Stanford commencement address. Analyzing these speeches can provide valuable insights into effective communication techniques.
• Explore Coursera’s course “Speaking to Persuade: Motivating Audiences With Solid Arguments and Moving Language” by the University of Washington.
• Go through different persuasive speech examples for students around the internet, for instance, “Talk Like TED” by Carmine Gallo.

Make your persuasive speech successful by continuously learning and drawing inspiration from accomplished speakers!

Master the Art of Persuasion With PapersOwl

In conclusion, speaking to persuade is an art that helps convince with words . You can craft it by following our tips: include a well-structured persuasive speech introduction, a compelling body, and memorable conclusion. To ace your speech, practice it in advance, be ready for rebuttals, and confidently state your message. The secret lies in blending both for a nuanced and compelling communication style, ensuring your message resonates with diverse audiences in various contexts.

Nevertheless, writing a persuasive speech that can hold your audience’s attention might be difficult. You do not need to step on this path alone. You may quickly construct a persuasive speech that is both successful and well-organized by working with PapersOwl.com . We’ll be there for you every step, from developing a convincing argument to confidently giving the speech. Just send us a message, “ write a speech for me ,” and enjoy the results!

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Persuasive Speech: How to Write an Effective Persuasive Speech

Most often, it actually causes the other person to want to play “Devil’s advocate” and argue with you. In this article, we are going to show you a simple way to win people to your way of thinking without raising resentment. If you use this technique, your audience will actually WANT to agree with you! The process starts with putting yourself in the shoes of your listener and looking at things from their point of view.

Background About How to Write a Persuasive Speech. Facts Aren’t Very Persuasive.

Want to beat stage fright, articulate with poise, and land your dream job? Take the 2-minute public speaking assessment and get the Fearless Presenter’s Playbook for FREE!

Most people think that a single fact is good, additional facts are better, and too many facts are just right. So, the more facts you can use to prove your point, the better chance you have of convincing the other person that you are right. The HUGE error in this logic, though, is that if you prove that you are right, you are also proving that the other person is wrong. People don’t like it when someone proves that they are wrong. So, we prove our point, the other person is likely to feel resentment. When resentment builds, it leads to anger. Once anger enters the equation, logic goes right out the window.

In addition, when people use a “fact” or “Statistic” to prove a point, the audience has a natural reaction to take a contrary side of the argument. For instance, if I started a statement with, “I can prove to you beyond a doubt that…” before I even finish the statement, there is a good chance that you are already trying to think of a single instance where the statement is NOT true. This is a natural response. As a result, the thing that we need to realize about being persuasive is that the best way to persuade another person is to make the person want to agree with us. We do this by showing the audience how they can get what they want if they do what we want.

You may also like How to Design and Deliver a Memorable Speech .

A Simple 3-Step Process to Create a Persuasive Presentation

The process below is a good way to do both.

Step One: Start Your Persuasive Speech with an Example or Story

When you write an effective persuasive speech, stories are vital. Stories and examples have a powerful way to capture an audience’s attention and set them at ease. They get the audience interested in the presentation. Stories also help your audience see the concepts you are trying to explain in a visual way and make an emotional connection. The more details that you put into your story, the more vivid the images being created in the minds of your audience members.

This concept isn’t mystical or anything. It is science. When we communicate effectively with another person, the purpose is to help the listener picture a concept in his/her mind that is similar to the concept in the speaker’s mind. The old adage is that a “picture is worth 1000 words.” Well, an example or a story is a series of moving pictures. So, a well-told story is worth thousands of words (facts).

By the way, there are a few additional benefits of telling a story. Stories help you reduce nervousness, make better eye contact, and make for a strong opening. For additional details, see Storytelling in Speeches .

I’ll give you an example.

Factual Argument: Seatbelts Save Lives

• 53% of all motor vehicle fatalities from last years were people who weren’t wearing seatbelts.
• People not wearing seatbelts are 30 times more likely to be ejected from the vehicle.
• In a single year, crash deaths and injuries cost us over $70 billion dollars.

These are actual statistics. However, when you read each bullet point, you are likely to be a little skeptical. For instance, when you see the 53% statistic, you might have had the same reaction that I did. You might be thinking something like, “Isn’t that right at half? Doesn’t that mean that the other half WERE wearing seatbelts?” When you see the “30 times more likely” statistic, you might be thinking, “That sounds a little exaggerated. What are the actual numbers?” Looking at the last statistic, we’d likely want to know exactly how the reporter came to that conclusion.

As you can see, if you are a believer that seatbelts save lives, you will likely take the numbers at face value. If you don’t like seatbelts, you will likely nitpick the finer points of each statistic. The facts will not likely persuade you.

Example Argument: Seatbelts Save Lives

When I came to, I tried to open my door. The accident sealed it shut. The windshield was gone. So I took my seatbelt off and scrambled out the hole. The driver of the truck was a bloody mess. His leg was pinned under the steering wheel.

The firefighters came a few minutes later, and it took them over 30 minutes to cut the metal from around his body to free him.

A Sheriff’s Deputy saw a cut on my face and asked if I had been in the accident. I pointed to my truck. His eyes became like saucers. “You were in that vehicle?”

I nodded. He rushed me to an ambulance. I had actually ruptured my colon, and I had to have surgery. I was down for a month or so, but I survived. In fact, I survived with very few long-term challenges from the accident.

The guy who hit me wasn’t so lucky. He wasn’t wearing a seatbelt. The initial impact of the accident was his head on the steering wheel and then the windshield. He had to have a number of facial surgeries. The only reason he remained in the truck was his pinned leg. For me, the accident was a temporary trauma. For him, it was a life-long tragedy.

The Emotional Difference is the Key

As you can see, there are major differences between the two techniques. The story gives lots of memorable details along with an emotion that captures the audience. If you read both examples, let me ask you a couple of questions. Without looking back up higher on the page, how long did it take the firefighters to cut the other driver from the car? How many CDs did I have? There is a good chance that these two pieces of data came to you really quickly. You likely remembered this data, even though, the data wasn’t exactly important to the story.

However, if I asked you how much money was lost last year as a result of traffic accidents, you might struggle to remember that statistic. The CDs and the firefighters were a part of a compelling story that made you pay attention. The money lost to accidents was just a statistic thrown at you to try to prove that a point was true.

The main benefit of using a story, though, is that when we give statistics (without a story to back them up,) the audience becomes argumentative. However, when we tell a story, the audience can’t argue with us. The audience can’t come to me after I told that story and say, “It didn’t take 30 minutes to cut the guy out of the car. He didn’t have to have a bunch of reconstructive surgeries. The Deputy didn’t say those things to you! The audience can’t argue with the details of the story, because they weren’t there.

Step 2: After the Story, Now, Give Your Advice

When most people write a persuasive presentation, they start with their opinion. Again, this makes the listener want to play Devil’s advocate. By starting with the example, we give the listener a simple way to agree with us. They can agree that the story that we told was true. So, now, finish the story with your point or your opinion. “So, in my opinion, if you wear a seatbelt, you’re more likely to avoid serious injury in a severe crash.”

By the way, this technique is not new. It has been around for thousands of years. Aesop was a Greek slave over 500 years before Christ. His stories were passed down verbally for hundreds of years before anyone ever wrote them down in a collection. Today, when you read an Aesop fable, you will get 30 seconds to two minutes of the story first. Then, at the conclusion, almost as a post-script, you will get the advice. Most often, this advice comes in the form of, “The moral of the story is…” You want to do the same in your persuasive presentations. Spend most of the time on the details of the story. Then, spend just a few seconds in the end with your morale.

Step 3: End with the Benefit to the Audience

So, the moral of the story is to wear your seatbelt. If you do that, you will avoid being cut out of your car and endless reconstructive surgeries .

Now, instead of leaving your audience wanting to argue with you, they are more likely to be thinking, “Man, I don’t want to be cut out of my car or have a bunch of facial surgeries.”

The process is very simple. However, it is also very powerful.

How to Write a Successful Persuasive Speech Using the “Breadcrumb” Approach

Once you understand the concept above, you can create very powerful persuasive speeches by linking a series of these persuasive stories together. I call this the breadcrumb strategy. Basically, you use each story as a way to move the audience closer to the ultimate conclusion that you want them to draw. Each story gains a little more agreement.

So, first, just give a simple story about an easy to agree with concept. You will gain agreement fairly easily and begin to also create an emotional appeal. Next, use an additional story to gain additional agreement. If you use this process three to five times, you are more likely to get the audience to agree with your final conclusion. If this is a formal presentation, just make your main points into the persuasive statements and use stories to reinforce the points.

Here are a few persuasive speech examples using this approach.

An Example of a Persuasive Public Speaking Using Breadcrumbs

Marijuana Legalization is Causing Huge Problems in Our Biggest Cities Homelessness is Out of Control in First States to Legalize Marijuana Last year, my family and I took a mini-vacation to Colorado Springs. I had spent a summer in Colorado when I was in college, so I wanted my family to experience the great time that I had had there as a youth. We were only there for four days, but we noticed something dramatic had happened. There were homeless people everywhere. Keep in mind, this wasn’t Denver, this was Colorado City. The picturesque landscape was clouded by ripped sleeping bags on street corners, and trash spread everywhere. We were downtown, and my wife and daughter wanted to do some shopping. My son and I found a comic book store across the street to browse in. As we came out, we almost bumped into a dirty man in torn close. He smiled at us, walked a few feet away from the door, and lit up a joint. He sat on the corner smoking it. As my son and I walked the 1/4 mile back to the store where we left my wife and daughter, we stepped over and walked around over a dozen homeless people camped out right in the middle of the town. This was not the Colorado that I remembered. From what I’ve heard, it has gotten even worse in the last year. So, if you don’t want to dramatically increase your homelessness population, don’t make marijuana legal in your state. DUI Instances and Traffic Accidents Have Increased in Marijuana States I was at the airport waiting for a flight last week, and the guy next to me offered me his newspaper. I haven’t read a newspaper in years, but he seemed so nice that I accepted. It was a copy of the USA Today, and it was open to an article about the rise in unintended consequences from legalizing marijuana. Safety officials and police in Colorado, Nevada, Washington, and Oregon, the first four state to legalize recreational marijuana, have reported a 6% increase in traffic accidents in the last few years. Although the increase (6%) doesn’t seem very dramatic, it was notable because the rate of accidents had been decreasing in each of the states for decades prior to the law change. Assuming that only one of the two parties involved in these new accidents was under the influence, that means that people who aren’t smoking marijuana are being negatively affected by the legalization. So, if you don’t want to increase your chances of being involved in a DUI incident, don’t legalize marijuana. (Notice how I just used an article as my evidence, but to make it more memorable, I told the story about how I came across the article. It is also easier to deliver this type of data because you are just relating what you remember about the data, not trying to be an expert on the data itself.) Marijuana is Still Largely Unregulated Just before my dad went into hospice care, he was in a lot of pain. He would take a prescription painkiller before bed to sleep. One night, my mom called frantically. Dad was in a catatonic state and wasn’t responsive. I rushed over. The hospital found that Dad had an unusually high amount of painkillers in his bloodstream. His regular doctor had been on vacation, and the fill-in doctor had prescribed a much higher dosage of the painkiller by accident. His original prescription was 2.5 mg, and the new prescription was 10 mg. Since dad was in a lot of pain most nights, he almost always took two tablets. He was also on dialysis, so his kidneys weren’t filtering out the excess narcotic each day. He had actually taken 20 MG (instead of 5 MG) on Friday night and another 20 mg on Saturday. Ordinarily, he would have had, at max, 15 mg of the narcotic in his system. Because of the mistake, though, he had 60 MGs. My point is that the narcotics that my dad was prescribed were highly regulated medicines under a doctor’s care, and a mistake was still made that almost killed him. With marijuana, there is really no way of knowing how much narcotic is in each dosage. So, mistakes like this are much more likely. So, in conclusion, legalizing marijuana can increase homelessness, increase the number of impaired drivers, and cause accidental overdoses.

If you use this breadcrumb approach, you are more likely to get at least some agreement. Even if the person disagrees with your conclusion, they are still likely to at least see your side. So, the person may say something like, I still disagree with you, but I totally see your point. That is still a step in the right direction.

For Real-World Practice in How to Design Persuasive Presentations Join Us for a Class

Our instructors are experts at helping presenters design persuasive speeches. We offer the Fearless Presentations ® classes in cities all over the world about every three to four months. In addition to helping you reduce nervousness, your instructor will also show you secrets to creating a great speech. For details about any of the classes, go to our Presentation Skills Class web page.

For additional details, see Persuasive Speech Outline Example .

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Writing a persuasive speech

By:  Susan Dugdale   | Last modified: 04-24-2023

Getting started with a 7 point action plan

To help you through the process of writing a persuasive speech from beginning to end, here's a 7 step checklist.

To get the most from it move through it sequentially - point by point.  You'll find links to topic suggestion pages, explanations about how to structure your speech and the importance of audience analysis with examples and more.

In my experience, a successful persuasive speech can't be flicked out in five minutes! There may be brilliantly competent speakers who can do it if they know their subject, and their audience inside out. However the rest of us, me included, have to put the time in to achieve what we want to. ☺

Quick links to get around this page easily

Checklist for writing a persuasive speech

1. Selecting a persuasive speech topic

If you've already got a speech topic move on to setting a goal . For those who don't, read on.

A major part of the challenge of writing a persuasive speech can be choosing what to speak about.

If you're preparing the speech as part of a class exercise or for a public speaking club like Toastmasters you have seemingly unlimited choice. And that can be bewildering! The possibilities are vast. How do you narrow them down?

The answer is to choose something that you genuinely care about, fits the occasion AND that you know your audience will be interested in.

Speech topic suggestions to explore

• 100  Persuasive speech ideas
• 50  Good persuasive speech topics
• 105  Fun persuasive speech topics
• 309  'Easy' persuasive speech topics
• 310 Persuasive speech topics for college
• 108 Feminist persuasive speech topics

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2. Setting a goal

The goal of writing a persuasive speech is to change or move the audience toward accepting your position on the topic.  An essential part of that is knowing exactly what it is you want to achieve.

There are degrees of change. Do you want a little, or a lot?

Most wanted response or MWR

What you decide is called your  most wanted response  or MWR.

A realistic MWR is reached through analysis of your audience in relation to your topic.

Example: My topic is "obesity in children".

Audience - who are they.

I am speaking to mothers whose children all attend the same kindergarten.

The staff are concerned about the number of children who are over weight for their age.

The children mostly come from homes where both parents work.

Current food habits as reported by kindergarten staff

Food is bought already made up for a variety of reasons including time saving, convenience, and a lack of knowledge about how to prepare it any other way.

'Treat' food (sweets, cake etc.) is also used to pacify and/or to reinforce good behavior.

Fussy or picky eating is allowed principally because the effort and time required to change already established patterns is difficult to find.

The problem is compounded by lack of exercise.

Most Wanted Response (MWR) options

In setting the goal (MWR) for the speech I need to decide what approach will achieve the best results.

Do I want to influence the mothers to open their minds to the idea that allowing a child to establish habitual unhealthy eating patterns is detrimental to their children's growth and development?

Or do I want them to stop using treat and pre-prepared foods immediately and only offer home cooked healthy options instead?

The first approach is softly-softly. The second is direct or hard hitting.

3. Audience analysis

Who is your audience.

How you persuade, and your MWR (goal) is most effectively established when you understand who you are talking to.

In relation to the topic you're going to speak about are they:

• Hostile - actively don't want to hear what you have to say for many reasons which may include prejudice, fear, ignorance, inertia, cultural difference, differing values/beliefs ...
• Neutral - no decided opinion or beliefs and therefore no investment toward maintaining the current state or moving toward a new one. This is the middle ground.
• Motivated - actively seeking to change. These people are already aware of the 'problem' and are looking for solutions. They want to hear what you have to tell them and are likely to be ready to be convinced of the rightness of your solution.

What else do you need to know?

Aside from their anticipated baseline attitude, (hostile, neutral, motivated), toward your speech topic, what else would be useful to know about your audience?

Find out their:

• General Age
• Shared fears, concerns or problems
• Cultural background(s)
• Shared interests, beliefs, values, goals, hopes, desires
• What obstacles there are to adopting the change you desire

The more you can find out, the more you can tailor writing a persuasive speech (including tone and language choice), and your MWR to fit.

For instance, going back to the obesity in children example above, we could decide,  given what we've found out about the audience, the hard-hitting approach would generate too many obstacles to overcome.

Therefore we will be writing a persuasive speech with a non-threatening MWR that has mothers accepting a pamphlet on children's healthy snack choices to take home.

4. Keep it local

Where possible draw your examples from local material. The reason is we are more likely to care or respond when we actively know who or what is involved firsthand. We identify, and the more we identify, the more invested we are in finding a solution. The situation becomes real to us and we care.

5. Evidence and empathy

An essential part of putting together a good persuasive speech is finding credible evidence to support your argument.

Seek out reputable, reliable, quotable sources to back the points you make. Without them your speech will fail its purpose.

Persuasion is a synthesis of emotional as well as intellectual appeal.

Emotional content will be dismissed unless it is properly backed. Conversely purely intellectual content will be dismissed if it lacks empathy or feeling. You need both - in equal measure.

6. Balance and obstacles

Seek out and address the opposition's arguments, or obstacles in the path of adopting your course of action, fairly and respectfully. Find the elements you share. Openly acknowledge and be clear about them. This builds credibility and trust and as a result your points of departure are more likely to be listened to.

7. Choosing a structural pattern

Once you've decided your topic and its angle, done your audience analysis, fixed what you want to achieve (MWR), researched for evidence, and addressed the obstacles, you're finally ready to begin writing.

What pattern or model will you use?

There is more than one.

Have a look at each of the four below to see which best suits your topic, speech purpose and audience.

1) Monroe's Motivated Sequence

This is a tried and tested model developed in the 1930's by Allan H Monroe. Monroe's Motivated Sequence follows the normal mind-flow or thought sequence someone goes through when someone else is persuading them to do something.

It's a pattern used over and over again by the professional persuaders:  marketers, advertisers, politicians ...

Monroe's Motivated Sequence in action

You can find out more about the five steps involved in writing a persuasive speech using  Monroe's Motivated Sequence  here. There's an explanation with examples of each step, and a printable blank outline template to download.

There's also an  example persuasive speech  to read that uses the method.

2) Problem/Solution

This is a two step pattern. The first part outlines/explains the problem and the second provides the solution which includes meeting the obstacles and giving evidence.

3) Comparison

In this pattern the method is to compare an item/object/idea/action against another similar item/object/idea/action and establish why the item/object/idea/action you are supporting is superior.

Example: Why a SBI website is better than a Wordpress site if you want to build an online business

• Reason One Wordpress primarily is a blogging platform and blogging is not a business model
• Reason Two Wordpress does not supply fully integrated step-by-step instructions to build a sustainable e-business
• Reason Three Wordpress does not provide its users with constant and fully tested upgrades/updating

With each comparison point compelling, relevant evidence is provided and obstacles are met.

(If you're curious check out the SBI v Wordpress comparison. There are many more than three reasons why SBI is the preferred online business platform! Wordpress or SBI? And these days you can actually have both through SBI.)

4) Using the negative to persuade

In this model the reasons why you are against the opposition of your chosen topic are highlighted.

Example: The topic is Teenage Binge Drinking and the angle is to persuade parents to take more control

• Leads to anti-social behavior - for example, mindless vandalism, drunk-driving, and unprotected sex 
• Impacts on growing brains - an overview of current research
• Has implications for developing addictions - alcoholism, nicotine ...

Each negative reason is backed with evidence. One piles on top the other creating an urgency to solve the problem. Your positive solution coming at the end of the speech clinches the argument.

More speech resources

For more about the processes involved in writing a successful speech check these pages:

• Using storytelling effectively

For more about delivering your persuasive speech persuasively please don't overlook these pages. They are gold! Writing is a only part of the process. How you deliver completes it.

• How to rehearse
• Using vocal variety
• Return to the top of the page  

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Persuasive Speech Outline, with Examples

March 17, 2021 - Gini Beqiri

A persuasive speech is a speech that is given with the intention of convincing the audience to believe or do something. This could be virtually anything – voting, organ donation, recycling, and so on.

A successful persuasive speech effectively convinces the audience to your point of view, providing you come across as trustworthy and knowledgeable about the topic you’re discussing.

So, how do you start convincing a group of strangers to share your opinion? And how do you connect with them enough to earn their trust?

Topics for your persuasive speech

We’ve made a list of persuasive speech topics you could use next time you’re asked to give one. The topics are thought-provoking and things which many people have an opinion on.

When using any of our persuasive speech ideas, make sure you have a solid knowledge about the topic you’re speaking about – and make sure you discuss counter arguments too.

Here are a few ideas to get you started:

• All school children should wear a uniform
• Facebook is making people more socially anxious
• It should be illegal to drive over the age of 80
• Lying isn’t always wrong
• The case for organ donation

Read our full list of  75 persuasive speech topics and ideas .

Preparation: Consider your audience

As with any speech, preparation is crucial. Before you put pen to paper, think about what you want to achieve with your speech. This will help organise your thoughts as you realistically can only cover 2-4 main points before your  audience get bored .

It’s also useful to think about who your audience are at this point. If they are unlikely to know much about your topic then you’ll need to factor in context of your topic when planning the structure and length of your speech. You should also consider their:

• Cultural or religious backgrounds
• Shared concerns, attitudes and problems
• Shared interests, beliefs and hopes
• Baseline attitude – are they hostile, neutral, or open to change?

The factors above will all determine the approach you take to writing your speech. For example, if your topic is about childhood obesity, you could begin with a story about your own children or a shared concern every parent has. This would suit an audience who are more likely to be parents than young professionals who have only just left college.

Remember the 3 main approaches to persuade others

There are three main approaches used to persuade others:

The ethos approach appeals to the audience’s ethics and morals, such as what is the ‘right thing’ to do for humanity, saving the environment, etc.

Pathos persuasion is when you appeal to the audience’s emotions, such as when you  tell a story  that makes them the main character in a difficult situation.

The logos approach to giving a persuasive speech is when you appeal to the audience’s logic – ie. your speech is essentially more driven by facts and logic. The benefit of this technique is that your point of view becomes virtually indisputable because you make the audience feel that only your view is the logical one.

• Ethos, Pathos, Logos: 3 Pillars of Public Speaking and Persuasion

Ideas for your persuasive speech outline

1. structure of your persuasive speech.

The opening and closing of speech are the most important. Consider these carefully when thinking about your persuasive speech outline. A  strong opening  ensures you have the audience’s attention from the start and gives them a positive first impression of you.

You’ll want to  start with a strong opening  such as an attention grabbing statement, statistic of fact. These are usually dramatic or shocking, such as:

Sadly, in the next 18 minutes when I do our chat, four Americans that are alive will be dead from the food that they eat – Jamie Oliver

Another good way of starting a persuasive speech is to include your audience in the picture you’re trying to paint. By making them part of the story, you’re embedding an emotional connection between them and your speech.

You could do this in a more toned-down way by talking about something you know that your audience has in common with you. It’s also helpful at this point to include your credentials in a persuasive speech to gain your audience’s trust.

Obama would spend hours with his team working on the opening and closing statements of his speech.

2. Stating your argument

You should  pick between 2 and 4 themes  to discuss during your speech so that you have enough time to explain your viewpoint and convince your audience to the same way of thinking.

It’s important that each of your points transitions seamlessly into the next one so that your speech has a logical flow. Work on your  connecting sentences  between each of your themes so that your speech is easy to listen to.

Your argument should be backed up by objective research and not purely your subjective opinion. Use examples, analogies, and stories so that the audience can relate more easily to your topic, and therefore are more likely to be persuaded to your point of view.

3. Addressing counter-arguments

Any balanced theory or thought  addresses and disputes counter-arguments  made against it. By addressing these, you’ll strengthen your persuasive speech by refuting your audience’s objections and you’ll show that you are knowledgeable to other thoughts on the topic.

When describing an opposing point of view, don’t explain it in a bias way – explain it in the same way someone who holds that view would describe it. That way, you won’t irritate members of your audience who disagree with you and you’ll show that you’ve reached your point of view through reasoned judgement. Simply identify any counter-argument and pose explanations against them.

• Complete Guide to Debating

4. Closing your speech

Your closing line of your speech is your last chance to convince your audience about what you’re saying. It’s also most likely to be the sentence they remember most about your entire speech so make sure it’s a good one!

The most effective persuasive speeches end  with a  call to action . For example, if you’ve been speaking about organ donation, your call to action might be asking the audience to register as donors.

Practice answering AI questions on your speech and get  feedback on your performance .

If audience members ask you questions, make sure you listen carefully and respectfully to the full question. Don’t interject in the middle of a question or become defensive.

You should show that you have carefully considered their viewpoint and refute it in an objective way (if you have opposing opinions). Ensure you remain patient, friendly and polite at all times.

Example 1: Persuasive speech outline

This example is from the Kentucky Community and Technical College.

Specific purpose

To persuade my audience to start walking in order to improve their health.

Central idea

Regular walking can improve both your mental and physical health.

Introduction

Let’s be honest, we lead an easy life: automatic dishwashers, riding lawnmowers, T.V. remote controls, automatic garage door openers, power screwdrivers, bread machines, electric pencil sharpeners, etc., etc. etc. We live in a time-saving, energy-saving, convenient society. It’s a wonderful life. Or is it?

Continue reading

Example 2: Persuasive speech

Tips for delivering your persuasive speech

• Practice, practice, and practice some more . Record yourself speaking and listen for any nervous habits you have such as a nervous laugh, excessive use of filler words, or speaking too quickly.
• Show confident body language . Stand with your legs hip width apart with your shoulders centrally aligned. Ground your feet to the floor and place your hands beside your body so that hand gestures come freely. Your audience won’t be convinced about your argument if you don’t sound confident in it. Find out more about  confident body language here .
• Don’t memorise your speech word-for-word  or read off a script. If you memorise your persuasive speech, you’ll sound less authentic and panic if you lose your place. Similarly, if you read off a script you won’t sound genuine and you won’t be able to connect with the audience by  making eye contact . In turn, you’ll come across as less trustworthy and knowledgeable. You could simply remember your key points instead, or learn your opening and closing sentences.
• Remember to use facial expressions when storytelling  – they make you more relatable. By sharing a personal story you’ll more likely be speaking your truth which will help you build a connection with the audience too. Facial expressions help bring your story to life and transport the audience into your situation.
• Keep your speech as concise as possible . When practicing the delivery, see if you can edit it to have the same meaning but in a more succinct way. This will keep the audience engaged.

The best persuasive speech ideas are those that spark a level of controversy. However, a public speech is not the time to express an opinion that is considered outside the norm. If in doubt, play it safe and stick to topics that divide opinions about 50-50.

Bear in mind who your audience are and plan your persuasive speech outline accordingly, with researched evidence to support your argument. It’s important to consider counter-arguments to show that you are knowledgeable about the topic as a whole and not bias towards your own line of thought.

6 Tips for Writing a Persuasive Speech (On Any Topic)

B y far, the best way to learn how to write speeches is to read the great ones, from Pericles’ Funeral Oration, to Dr. King’s Mountaintop speech, to Faulkner’s Nobel acceptance address. But if you’re looking for some quick tips, here are a few things to bear in mind next time you’re asked to give a speech:

1. Write like you talk. There is no First Law of Speechwriting, but if there were, it would probably be something like this: a speech is meant to be spoken, not read. That simple (and obvious) fact has a few important (and less obvious) implications. Use short words. Write short sentences. Avoid awkward constructions that might cause a speaker to stumble. Tip: Read the speech aloud as you’re writing. If you do it enough, you’ll start hearing the words when you type them.

2. Tell a story . I once wrote speeches for a governor whose aide told me: speechwriting is about slinging soundbites together. That approach is a recipe for writing neither good speeches nor good soundbites. Whenever we sat down to discuss a speech for the first time, President Obama would ask us: What’s the story we’re trying to tell? Like any good story, a speech has its own narrative arc. For the President, it’s usually a slow warm-up, a substantive middle, and an inspirational end. That’s his style. Tell your story in whatever way feels natural. Tip: A good story can be a lot more powerful than the most compelling facts and statistics.

3. Structure matters . It’s usually harder to figure out the right structure for a speech – the order of the points to make – than the words themselves. The order of those points matters because an argument that’s clear and logical is more likely to be persuasive. There is a reason that some of America’s greatest speechwriters – from Lincoln to JFK’s speechwriter Ted Sorensen to President Obama himself – studied the law, a profession that values the ability to make a logical argument. Tip: Lists (like this one) are one way to impose a structure on a speech.

4. Be concise. It is said that Woodrow Wilson once gave the following reply to a speaking request: “If you’d like me to speak for five minutes, I’ll need a month to prepare. If you’d like me to speak for 20 minutes, I’ll need two weeks. But if you’d like me to speak for an hour, I’m ready right now.” As Wilson knew, it’s harder to be concise than verbose. But the best way to make a point is concisely, as Churchill did when he announced during a wartime address: “The news from France is very bad.” Next time you think you can’t afford to cut that paragraph you love, remember: the Gettysburg Address, perhaps the greatest speech in American history, is fewer than 300 words. Tip: Challenge yourself to cut as many words as possible from each sentence without losing the line’s meaning.

5. Be authentic. If you’ve ever given a speech, you’ve probably been told, “Just speak from the heart.” It’s not very helpful writing advice, but that doesn’t mean it’s wrong. Once, when we were writing President Obama’s 2008 Democratic Convention address, we got stuck on a certain section of the speech. The President advised us: Think about the moment we’re in, think about what the country is going through, and write something that feels true. It was a helpful reminder to stop focusing on polls and soundbites and simply say something we believed in as simply as we could. Tip: Sharing a personal story can help you find your voice and build a connection with the audience.

6. Don’t just speak – say something. When Michelangelo was tasked with painting the Sistine Chapel, he considered it a thankless job. He would have much rather spent his time sculpting than painting. But he used the occasion to paint perhaps the most revered fresco in history. So, the next time you’re asked to speak, don’t just write a speech, write a great one. A speech’s greatness has as much to do with its values as anything else. No one remembers the speeches of segregationists, though there were no doubt eloquent preachers spewing hate in the days of Jim Crow. No one remembers Hitler’s speeches, though few would dispute his oratorical prowess. Of course, Hitler, like the segregationists, lost. But it’s also because hope will always be more compelling than hate. It’s no accident that the best-known, best-loved speech in history – the Sermon on the Mount – is an articulation of humanity’s highest ideals. Tip: Before sitting down to write, get inspired by reading great speeches from collections like William Safire’s “Lend Me Your Ears.”

Adam Frankel is VP, External Affairs at Andela . Previously, he was Special Assistant and Senior Speechwriter to President Barack Obama.

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How to Write a Persuasive Speech | Tips for Crafting an Effective One in 2024

Leah Nguyen • 08 April, 2024 • 8 min read

A persuasive speech doesn't make you talk till your throat's dry.

In today's discussion, we'll break down the proven formula successful orators use to move minds and hearts.

Whether you're running for office, pitching new product, or advocating for an important cause, let's check out how to write a persuasive speech .

Table of Contents

What is a persuasive speech, #1. research the subject, #2. cut down the fluff, #3. craft a persuasive speech structure, #4. tell a story, short persuasive speech examples, persuasive speech topics, bottom line, frequently asked questions, tips for audience engagement.

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Have you ever been truly moved by a speaker who had you hanging on their every word? Who took you on such an inspiring journey that you left wanting to take action? Those are the hallmarks of a master persuader at work.

A persuasive speech is a type of public speaking designed to literally change minds and motivate behaviour. It's part communication magic, part psychology hack - and with the right tools, anyone can learn to do it.

At its core, a persuasive speech aims to convince an audience of a specific idea or course of action by appealing to both logic and emotion. It lays out clear arguments while also tapping into passions and values.

A successful persuasive structure will introduce the topic, outline key points, address counterarguments, and conclude with a memorable call to action. Visual aids, stories, rhetorical devices and enthusiastic delivery all enhance the experience.

Although meant to be convincing, quality persuaders never resort to manipulation. Rather, they present solid facts with empathy and honour other perspectives along the journey.

From campaign speeches to PTA fundraisers , the ability to strategically rally support around a viewpoint through oration alone is a talent worth cultivating. So whether you aspire to inspire social change or simply motivate mindsets in your circle, adding persuasion to your public speaking playbook is sure to magnify your impact.

How to Write a Persuasive Speech

Crafting the perfect persuasive address requires thoughtful planning. But fear not, with the right framework you'll be well on your way to masterfully motivating any audience.

They say knowing is half the battle. When you're doing research on the topic, you'll unconsciously remember every detail and information along the way. And because of that, smooth information will flow out of your mouth before you know it.

Get familiarised with reputational research papers, peer-reviewed journals and expert opinions to craft a concrete foundation for your speech. They also present different views and counterarguments so you can address them on the day.

You can map each point with a respective counterargument using a mind-mapping tool for a structured and more organised approach.

🎊 Check out: 2024 Updated | Online Quiz Makers | Top 5 Free Options to Energise your Crowd

This is no time to flex your wealth of ultra-complicated technical words. The idea of a persuasive speech is to get your point across verbally.

Make it sound natural so that you have no trouble spewing it out loud and your tongue doesn't linger trying to pronounce something like anthropomorphism.

Avoid lengthy constructions that cause you to stumble. Chop the sentences down to short and concise pieces of information.

See this example:

• It could be said that in light of the presently existing circumstances which are currently surrounding us at this moment in time, there may potentially exist certain conditions that might feasibly be conducive toward potentially providing an optimum environment for potentially achieving desired outcomes.

Sounds unnecessarily long and complex, isn't it? You can just bring this down to something like this:

• The current circumstances could create conditions conducive to achieving desired outcomes.

The clearer version gets the same point across in a more direct and succinct way by removing extra words, simplifying the phrasing and structure, and using more active rather than passive construction.

The general outline for a speech needs to be clear and logical. Here are some tips on how to craft one:

• Start with a compelling hook. Capture attention instantly with a surprising stat, intriguing anecdote or open question. Pique curiosity about the issue.
• Clearly state your thesis up front. Distil your central argument and goal into a concise, memorable statement. Paint the picture of what you aim to achieve.
• Support your thesis with well-chosen facts. Cite respected sources and data-driven evidence to rationally reinforce key talking points. Appeal to logic as well as emotion.
• Anticipate objections and address counterarguments respectfully. Show you understand opposing viewpoints yet position why yours is most sound.
• Weave in illustrative stories and examples. Relate concepts to people's lives through a compelling narrative. Paint a vivid mental image they'll never forget.
• Close powerfully with a call to action. Inspire audiences to take a specific next step that furthers your cause. Motivate minds and spark an enduring commitment to your vision.

🎊 Persuasive speech tips: Survey and feedback better with the write tools, to make sure that your structure is appealing to the participants!

While logic and facts are important, truly moving an audience to act requires connecting on a deeper human level through emotion.

Persuasive speeches that only present dry statistics and reasoning, no matter how sound, will fail to inspire.

To craft a speech that sways hearts as well as minds, strategically incorporate stories, anecdotes and value-based language tailored to your listeners.

Describe how the issue personally impacts real people in a way the audience can relate to and feel empathetic towards. Share a short, engaging narrative that puts a vivid face to the topic.

Appeal to your crowd’s core beliefs and priorities by framing your argument in terms of principles they cherish such as justice, empathy or progress.

Tap into emotions like pride, hope or outrage to energise their conviction to support your solution. With targeted emotional insights paired with rational appeals, you’ll guide your audience along a far more persuasive journey of the heart and soul.

Here are examples of short persuasive speeches. A convincing one should have a specific purpose, as well as central arguments built on it.

Persuasive Speech Example 1: Title: Why Recycling Should Be Mandatory Specific Purpose: To persuade my audience that recycling should be required by law in all communities. Central Idea: Recycling helps the environment, conserves natural resources and saves money; therefore, all communities should pass laws to mandate recycling programs.

Persuasive Speech Example 2: Title: Why Social Media Is Detrimental to Teen Mental Health Specific Purpose: To persuade parents to monitor and limit their teen's social media usage. Central Idea: Excessive social media use has been linked to increased anxiety, depression and loneliness in teens by promoting social comparison and FOMO. Implementing reasonable limits can help protect mental well-being.

Persuasive Speech Example 3: Title: Why School Lunches Need Improvement Specific Purpose: To persuade the PTA to lobby for healthier cafeteria food options. Central Idea: The current lunch offerings at our school are often overly processed and lack nutrients, leading to obesity risks. Upgrading to fresher, whole foods will boost student health and focus.

Practising a chosen speech topic can increase your persuasion skills tremendously. Here are some topics to kickstart:

• Year-round schooling, later start times, homework policies, funding for arts/sports, dress codes
• Immigration reform, gun control laws, LGBTQ+ rights, abortion, marijuana legalisation
• Sugar/food taxes, banning plastic straws, GMO labelling, smoking bans, green energy initiatives
• Social media regulations, driverless cars, surveillance laws, video game restrictions
• Minimum wage increases, universal basic income, trade policies, taxes
• Prison/sentencing reform, police use of force, drug decriminalisation, private prisons
• Foreign aid, refugees/asylum, trade agreements, military budget
• Gender roles, body positivity, social media/TV influence, work-life balance
• Free will vs. determinism, ethical consumption, technology's impact, social justice
• Ratings systems, content restrictions, media bias, streaming vs. cable

In closing, an effective persuasive speech has the power to inspire change and bring people together behind important causes. If you understand audience psychology and craft your message strategically with passion and precision, you too can sway minds on issues you care about.

How do I start a persuasive speech?

Start your persuasive speech with a startling statistic, fact or emotional story to hook the audience instantly.

What makes a good persuasive speech?

A good persuasive speech often comprises logic, emotion and credibility. Satisfying all three criteria will enhance your argument.

Leah Nguyen

Words that convert, stories that stick. I turn complex ideas into engaging narratives - helping audiences learn, remember, and take action.

Tips to Engage with Polls & Trivia

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Module 10: Persuasive Speaking

Structure of a persuasive speech, learning objectives.

Identify characteristic structures of a persuasive speech.

In many ways, a persuasive speech is structured like an informative speech. It has an introduction with an attention-getter and a clear thesis statement. It also has a body where the speaker presents their main points and it ends with a conclusion that sums up the main point of the speech.

The biggest difference is that the primary purpose of an informative speech is to explain whereas the primary purpose of a persuasive speech is to advocate the audience adopt a point of view or take a course of action. A persuasive speech, in other words, is an argument  supported by well-thought-out reasons and relevant, appropriate, and credible supporting evidence.

We can classify persuasive speeches into three broad categories:

• The widely used pesticide Atrazine is extremely harmful to amphibians.
• All house-cats should  be kept indoors to protect the songbird population.
• Offshore tax havens, while legal, are immoral and unpatriotic .

The organizational pattern we select and the type of supporting material we use should support the overall argument we are making.

The informative speech organizational patterns we covered earlier can work for a persuasive speech as well. In addition, the following organization patterns are especially suited to persuasive speeches (these are covered in more detail in Module 6: Organizing and Outlining Your Speech):

• Causal : Also known as cause-effect, the causal pattern describes some cause and then identifies what effects resulted from the cause. This can be a useful pattern to use when you are speaking about the positive or negative consequences of taking a particular action.
• Problem-solution : With this organizational pattern, you provide two main points. The first main point focuses on a problem that exists and the second details your proposed solution to the problem. This is an especially good organization pattern for speeches arguing for policy changes.
• Problem-cause-solution: This is a variation of the problem-solution organizational pattern. A three-step organizational pattern where the speaker starts by explaining the problem, then explains the causes of the problem, and lastly proposes a solution to the problem.
• Comparative advantage : A speaker compares two or more things or ideas and explains why one of the things or ideas has more advantages or is better than the other.
• Monroe’s motivated sequence : An organizational pattern that is a more elaborate variation of the problem-cause-solution pattern.  We’ll go into more depth on Monroe’s motivated sequence on the next page.
• Structure of a Persuasive Speech. Authored by : Mike Randolph with Lumen Learning. License : CC BY: Attribution

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Public Speaking Tips & Speech Topics

How to Write an Outline for a Persuasive Speech, with Examples

Jim Peterson has over 20 years experience on speech writing. He wrote over 300 free speech topic ideas and how-to guides for any kind of public speaking and speech writing assignments at My Speech Class.

Persuasive speeches are one of the three most used speeches in our daily lives. Persuasive speech is used when presenters decide to convince their presentation or ideas to their listeners. A compelling speech aims to persuade the listener to believe in a particular point of view. One of the most iconic examples is Martin Luther King’s ‘I had a dream’ speech on the 28th of August 1963.

In this article:

What is Persuasive Speech?

Here are some steps to follow:, persuasive speech outline, final thoughts.

Persuasive speech is a written and delivered essay to convince people of the speaker’s viewpoint or ideas. Persuasive speaking is the type of speaking people engage in the most. This type of speech has a broad spectrum, from arguing about politics to talking about what to have for dinner. Persuasive speaking is highly connected to the audience, as in a sense, the speaker has to meet the audience halfway.

Persuasive Speech Preparation

Persuasive speech preparation doesn’t have to be difficult, as long as you select your topic wisely and prepare thoroughly.

1. Select a Topic and Angle

Come up with a controversial topic that will spark a heated debate, regardless of your position. This could be about anything. Choose a topic that you are passionate about. Select a particular angle to focus on to ensure that your topic isn’t too broad. Research the topic thoroughly, focussing on key facts, arguments for and against your angle, and background.

2. Define Your Persuasive Goal

Once you have chosen your topic, it’s time to decide what your goal is to persuade the audience. Are you trying to persuade them in favor of a certain position or issue? Are you hoping that they change their behavior or an opinion due to your speech? Do you want them to decide to purchase something or donate money to a cause? Knowing your goal will help you make wise decisions about approaching writing and presenting your speech.

3. Analyze the Audience

Understanding your audience’s perspective is critical anytime that you are writing a speech. This is even more important when it comes to a persuasive speech because not only are you wanting to get the audience to listen to you, but you are also hoping for them to take a particular action in response to your speech. First, consider who is in the audience. Consider how the audience members are likely to perceive the topic you are speaking on to better relate to them on the subject. Grasp the obstacles audience members face or have regarding the topic so you can build appropriate persuasive arguments to overcome these obstacles.

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4. Build an Effective Persuasive Argument

Once you have a clear goal, you are knowledgeable about the topic and, have insights regarding your audience, you will be ready to build an effective persuasive argument to deliver in the form of a persuasive speech. 

Start by deciding what persuasive techniques are likely to help you persuade your audience. Would an emotional and psychological appeal to your audience help persuade them? Is there a good way to sway the audience with logic and reason? Is it possible that a bandwagon appeal might be effective?

5. Outline Your Speech

Once you know which persuasive strategies are most likely to be effective, your next step is to create a keyword outline to organize your main points and structure your persuasive speech for maximum impact on the audience.

Start strong, letting your audience know what your topic is, why it matters and, what you hope to achieve at the end of your speech. List your main points, thoroughly covering each point, being sure to build the argument for your position and overcome opposing perspectives. Conclude your speech by appealing to your audience to act in a way that will prove that you persuaded them successfully. Motivation is a big part of persuasion.

6. Deliver a Winning Speech

Select appropriate visual aids to share with your audiences, such as graphs, photos, or illustrations. Practice until you can deliver your speech confidently. Maintain eye contact, project your voice and, avoid using filler words or any form of vocal interference. Let your passion for the subject shine through. Your enthusiasm may be what sways the audience. 

Topic: What topic are you trying to persuade your audience on?

Specific Purpose:  

Central idea:

• Attention grabber – This is potentially the most crucial line. If the audience doesn’t like the opening line, they might be less inclined to listen to the rest of your speech.
• Thesis – This statement is used to inform the audience of the speaker’s mindset and try to get the audience to see the issue their way.
• Qualifications – Tell the audience why you are qualified to speak about the topic to persuade them.

After the introductory portion of the speech is over, the speaker starts presenting reasons to the audience to provide support for the statement. After each reason, the speaker will list examples to provide a factual argument to sway listeners’ opinions.

• Example 1 – Support for the reason given above.
• Example 2 – Support for the reason given above.

The most important part of a persuasive speech is the conclusion, second to the introduction and thesis statement. This is where the speaker must sum up and tie all of their arguments into an organized and solid point.

• Summary: Briefly remind the listeners why they should agree with your position.
• Memorable ending/ Audience challenge: End your speech with a powerful closing thought or recommend a course of action.
• Thank the audience for listening.

Persuasive Speech Outline Examples

Topic: Walking frequently can improve both your mental and physical health.

Specific Purpose: To persuade the audience to start walking to improve their health.

Central idea: Regular walking can improve your mental and physical health.

Life has become all about convenience and ease lately. We have dishwashers, so we don’t have to wash dishes by hand with electric scooters, so we don’t have to paddle while riding. I mean, isn’t it ridiculous?

Today’s luxuries have been welcomed by the masses. They have also been accused of turning us into passive, lethargic sloths. As a reformed sloth, I know how easy it can be to slip into the convenience of things and not want to move off the couch. I want to persuade you to start walking.

Americans lead a passive lifestyle at the expense of their own health.

• This means that we spend approximately 40% of our leisure time in front of the TV.
• Ironically, it is also reported that Americans don’t like many of the shows that they watch.
• Today’s studies indicate that people were experiencing higher bouts of depression than in the 18th and 19th centuries, when work and life were considered problematic.
• The article reports that 12.6% of Americans suffer from anxiety, and 9.5% suffer from severe depression.
• Present the opposition’s claim and refute an argument.
• Nutritionist Phyllis Hall stated that we tend to eat foods high in fat, which produces high levels of cholesterol in our blood, which leads to plaque build-up in our arteries.
• While modifying our diet can help us decrease our risk for heart disease, studies have indicated that people who don’t exercise are at an even greater risk.

In closing, I urge you to start walking more. Walking is a simple, easy activity. Park further away from stores and walk. Walk instead of driving to your nearest convenience store. Take 20 minutes and enjoy a walk around your neighborhood. Hide the TV remote, move off the couch and, walk. Do it for your heart.

Thank you for listening!

Topic: Less screen time can improve your sleep.

Specific Purpose: To persuade the audience to stop using their screens two hours before bed.

Central idea: Ceasing electronics before bed will help you achieve better sleep.

Who doesn’t love to sleep? I don’t think I have ever met anyone who doesn’t like getting a good night’s sleep. Sleep is essential for our bodies to rest and repair themselves.

I love sleeping and, there is no way that I would be able to miss out on a good night’s sleep.

As someone who has had trouble sleeping due to taking my phone into bed with me and laying in bed while entertaining myself on my phone till I fall asleep, I can say that it’s not the healthiest habit, and we should do whatever we can to change it.

• Our natural blue light source is the sun.
• Bluelight is designed to keep us awake.
• Bluelight makes our brain waves more active.
• We find it harder to sleep when our brain waves are more active.
• Having a good night’s rest will improve your mood.
• Being fully rested will increase your productivity.

Using electronics before bed will stimulate your brainwaves and make it more difficult for you to sleep. Bluelight tricks our brains into a false sense of daytime and, in turn, makes it more difficult for us to sleep. So, put down those screens if you love your sleep!

Thank the audience for listening

A persuasive speech is used to convince the audience of the speaker standing on a certain subject. To have a successful persuasive speech, doing the proper planning and executing your speech with confidence will help persuade the audience of your standing on the topic you chose. Persuasive speeches are used every day in the world around us, from planning what’s for dinner to arguing about politics. It is one of the most widely used forms of speech and, with proper planning and execution, you can sway any audience.

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Persuasive Speeches — Types, Topics, and Examples

What is a persuasive speech.

In a persuasive speech, the speaker aims to convince the audience to accept a particular perspective on a person, place, object, idea, etc. The speaker strives to cause the audience to accept the point of view presented in the speech.

The success of a persuasive speech often relies on the speaker’s use of ethos, pathos, and logos.

Ethos is the speaker’s credibility. Audiences are more likely to accept an argument if they find the speaker trustworthy. To establish credibility during a persuasive speech, speakers can do the following:

Use familiar language.

Select examples that connect to the specific audience.

Utilize credible and well-known sources.

Logically structure the speech in an audience-friendly way.

Use appropriate eye contact, volume, pacing, and inflection.

Pathos appeals to the audience’s emotions. Speakers who create an emotional bond with their audience are typically more convincing. Tapping into the audience’s emotions can be accomplished through the following:

Select evidence that can elicit an emotional response.

Use emotionally-charged words. (The city has a problem … vs. The city has a disease …)

Incorporate analogies and metaphors that connect to a specific emotion to draw a parallel between the reference and topic.

Utilize vivid imagery and sensory words, allowing the audience to visualize the information.

Employ an appropriate tone, inflection, and pace to reflect the emotion.

Logos appeals to the audience’s logic by offering supporting evidence. Speakers can improve their logical appeal in the following ways:

Use comprehensive evidence the audience can understand.

Confirm the evidence logically supports the argument’s claims and stems from credible sources.

Ensure that evidence is specific and avoid any vague or questionable information.

Types of persuasive speeches

The three main types of persuasive speeches are factual, value, and policy.

A factual persuasive speech focuses solely on factual information to prove the existence or absence of something through substantial proof. This is the only type of persuasive speech that exclusively uses objective information rather than subjective. As such, the argument does not rely on the speaker’s interpretation of the information. Essentially, a factual persuasive speech includes historical controversy, a question of current existence, or a prediction:

Historical controversy concerns whether an event happened or whether an object actually existed.

Questions of current existence involve the knowledge that something is currently happening.

Predictions incorporate the analysis of patterns to convince the audience that an event will happen again.

A value persuasive speech concerns the morality of a certain topic. Speakers incorporate facts within these speeches; however, the speaker’s interpretation of those facts creates the argument. These speeches are highly subjective, so the argument cannot be proven to be absolutely true or false.

A policy persuasive speech centers around the speaker’s support or rejection of a public policy, rule, or law. Much like a value speech, speakers provide evidence supporting their viewpoint; however, they provide subjective conclusions based on the facts they provide.

How to write a persuasive speech

Incorporate the following steps when writing a persuasive speech:

Step 1 – Identify the type of persuasive speech (factual, value, or policy) that will help accomplish the goal of the presentation.

Step 2 – Select a good persuasive speech topic to accomplish the goal and choose a position .

Step 3 – Locate credible and reliable sources and identify evidence in support of the topic/position. Revisit Step 2 if there is a lack of relevant resources.

Step 4 – Identify the audience and understand their baseline attitude about the topic.

Step 5 – When constructing an introduction , keep the following questions in mind:

What’s the topic of the speech?

What’s the occasion?

Who’s the audience?

What’s the purpose of the speech?

Step 6 – Utilize the evidence within the previously identified sources to construct the body of the speech. Keeping the audience in mind, determine which pieces of evidence can best help develop the argument. Discuss each point in detail, allowing the audience to understand how the facts support the perspective.

Step 7 – Addressing counterarguments can help speakers build their credibility, as it highlights their breadth of knowledge.

Step 8 – Conclude the speech with an overview of the central purpose and how the main ideas identified in the body support the overall argument.

Persuasive speech outline

One of the best ways to prepare a great persuasive speech is by using an outline. When structuring an outline, include an introduction, body, and conclusion:

Introduction

Attention Grabbers

Ask a question that allows the audience to respond in a non-verbal way; ask a rhetorical question that makes the audience think of the topic without requiring a response.

Incorporate a well-known quote that introduces the topic. Using the words of a celebrated individual gives credibility and authority to the information in the speech.

Offer a startling statement or information about the topic, typically done using data or statistics.

Provide a brief anecdote or story that relates to the topic.

Starting a speech with a humorous statement often makes the audience more comfortable with the speaker.

Provide information on how the selected topic may impact the audience .

Include any background information pertinent to the topic that the audience needs to know to understand the speech in its entirety.

Give the thesis statement in connection to the main topic and identify the main ideas that will help accomplish the central purpose.

Identify evidence

Summarize its meaning

Explain how it helps prove the support/main claim

Evidence 3 (Continue as needed)

Support 3 (Continue as needed)

Restate thesis

Review main supports

Concluding statement

Give the audience a call to action to do something specific.

Identify the overall importan ce of the topic and position.

Persuasive speech topics

The following table identifies some common or interesting persuasive speech topics for high school and college students:

Persuasive speech examples

The following list identifies some of history’s most famous persuasive speeches:

John F. Kennedy’s Inaugural Address: “Ask Not What Your Country Can Do for You”

Lyndon B. Johnson: “We Shall Overcome”

Marc Antony: “Friends, Romans, Countrymen…” in William Shakespeare’s Julius Caesar

Ronald Reagan: “Tear Down this Wall”

Sojourner Truth: “Ain’t I a Woman?”

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Last updated on: Jul 23, 2024

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Do you ever feel like you have a great idea or a strong opinion, but struggle to get others on board? That's where persuasive speech comes in. 

Persuasive speech is a powerful tool for influencing people's beliefs, attitudes, and behaviors. But how do you write a persuasive speech that is effective and impactful? 

In this blog post, we'll walk you through the key elements of writing a persuasive speech, from types to techniques. Whether you're a seasoned speaker or just getting started, these tips will help you craft a persuasive speech that achieves your desired outcome.

So, if you're ready to become a more persuasive speaker, read on and discover the power of persuasive speech.

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What is a Persuasive Speech?

A persuasive speech is aimed at convincing the audience to adopt or agree with the speaker's viewpoint or call to action. It involves presenting a well-reasoned argument with supporting evidence and appeals to emotions.

Importance: Persuasive speeches can influence people's beliefs, attitudes, and behaviors towards a goal or cause, making them important. They inspire action and bring change.

Types of Persuasive Speeches

There are several different types of persuasive speech you can choose from depending on your goals and audience. Let's take a closer look at some of the most common types.

Policy Persuasion

This type of persuasive speech aims to convince the audience to support a specific policy or action. It can be delivered by politicians, activists, or anyone who wants to change public policy.  A policy persuasive speech often involves outlining the benefits of the proposed policy and addressing potential concerns or objections.

Example: Why we need to implement a carbon tax to combat climate change

Value Persuasion

Value persuasive speeches aim to persuade the audience to adopt a particular set of values or beliefs. This type of speech can be used to promote a certain worldview or to challenge an existing belief system. 

This type often uses emotional appeals to connect with the audience and encourage them to see things from a different perspective.

Example: Why volunteering is important for building a sense of community

Factual Persuasion

Factual persuasive speeches focus on presenting evidence and logical arguments to convince the audience of a particular point of view. 

This type of speech is often used in academic or professional settings. The goal is to persuade an audience based on facts and evidence.

Example: The benefits of a plant-based diet for human health and the environment

Motivational Persuasion

Motivational persuasive speeches aim to inspire the audience to take action or make a change. This type of speech is often used by coaches, motivational speakers, and leaders to encourage their audience to achieve their goals.

Example: How to overcome fear and achieve your dreams

Need to deliver a motivational speech but stuck on what to talk about? Our blog offers an abundance of motivational speech topics to help you create a memorable speech.

Comparative Persuasion

Comparative persuasive speeches involve comparing two or more options to persuade the audience to choose one over the other. This type of speech can be used to compare products, services, or ideas. 

Comparative persuasion can be particularly effective when the audience is already familiar with both options being compared.

Example: Why our product is better than our competitors' products

Problem-Solution Persuasion

Problem-solution persuasive speeches aim to persuade the audience to take action to solve a particular problem. This type of speech often involves identifying a problem that the audience cares about and presenting a viable solution. 

This type can be particularly effective when the audience is already aware of the problem and is looking for a solution.

Example: How we can reduce plastic waste and preserve the environment by adopting a circular economy model

Want to become a well-rounded speaker? Our blog can help you understand the various types of speeches and how to deliver them effectively.

Elements of a Persuasive Speech

Here's a detailed table outlining the key elements of a persuasive speech with examples:

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How to Write a Persuasive Speech?

To write a persuasive speech, follow these essential steps:

Step#1: Choose A Compelling Topic 

Select a subject that is relevant, interesting, and aligns with your audience's interests and values.

Step#2: Understand Your Audience 

Research and analyze your target audience's demographics, beliefs, and concerns. This knowledge will help you tailor your speech to resonate with them effectively.

Step#3: Define Your Goal

Determine the specific outcome you want to achieve with your speech. Is it to persuade, inspire, or motivate your audience? Clarify your objective early on.

Step#4: Develop A Strong Thesis Statement

Craft a clear and concise thesis statement that presents your main argument or position. This statement will serve as the foundation for your persuasive speech.

Step#5: Gather Supporting Evidence

Conduct thorough research to find credible and compelling evidence, examples, statistics, and expert opinions that support your thesis. This evidence will strengthen your arguments and make them more persuasive.

Step#6: Structure Your Speech

Organize your speech into an introduction, body, and conclusion. 

The introduction should grab your audience's attention, introduce the topic, and present your thesis statement.  The body should present your main points and supporting evidence.  The conclusion should summarize your key arguments and end with a strong call to action.

Step#7: Use Persuasive Language And Rhetorical Devices

Employ rhetorical devices such as anecdotes, metaphors, analogies, and emotional appeals to engage your audience and make your arguments more persuasive. Use strong and convincing language throughout your speech.

Step#8: Anticipate And Address Counterarguments

Acknowledge opposing viewpoints and counterarguments. Present them respectfully and then refute them with logical reasoning and evidence. This demonstrates your credibility and strengthens your persuasive case.

Step#9: Practice And Refine Your Delivery

Rehearse your speech multiple times to improve your delivery and timing. Pay attention to your body language, voice modulation, and overall confidence. Practice in front of a mirror or seek feedback from a trusted friend or colleague.

Step#10: Engage Your Audience

During your actual speech, connect with your audience by maintaining eye contact, using gestures, and speaking with passion and conviction. Encourage audience participation through questions, stories, or interactive elements.

Techniques for Persuasive Speaking

To deliver a persuasive speech that truly resonates with your audience, it's important to use a variety of techniques. 

Here are five techniques you can use to make your speech more persuasive and effective:

1- Emotional Appeal

One of the most powerful techniques for persuasive speaking is emotional appeal. This involves using language and stories that evoke strong emotions in your audience, such as fear, anger, or compassion. 

By connecting with your audience on an emotional level, you can make your message more memorable and impactful.

2- Logical Appeal

Another effective technique is logical appeal, which involves using reasoning and evidence to support your argument. This can include statistics, facts, and expert opinions. It helps to bolster your case and convince your audience that your position is the right one.

3- Ethical Appeal

The ethical appeal involves appealing to your audience's sense of morality and values. This can include using examples of right and wrong behavior.  By framing your argument in ethical terms, you can make it more persuasive and compelling.

4- Repetition

Repetition involves repeating key ideas throughout your speech to emphasize their importance and make them more memorable. This can be especially effective for driving home your main points and making a lasting impression on your audience.

5- Rhetorical Questions

Rhetorical questions can be an effective way to engage your audience and encourage them to think deeply about your message. By asking questions that lead your audience to draw their own conclusions, you can make your speech more interactive.

Delivering a Persuasive Speech

Delivering a persuasive speech requires more than just having a well-written script. Here are some tips to help you deliver your speech effectively:

• Using body language effectively: Your body language can convey confidence, enthusiasm, and sincerity. Use gestures, facial expressions, and posture to emphasize key points and connect with your audience.
• Maintaining eye contact: Eye contact is essential to establishing trust and credibility with your audience. Make eye contact with different members of your audience to engage them and maintain their attention.
• Speaking confidently and clearly: Your voice should be clear, strong, and articulate. Use pauses and inflection to emphasize key points and vary your tone and pace to keep your audience engaged.
• Handling audience questions and objections: Be prepared to answer questions and address objections from your audience. Listen carefully, acknowledge their concerns, and provide thoughtful responses that reinforce your key points.

Read our blog on speech writing for practical strategies to make your speechwriting process smoother! 

How to Choose a Topic For Persuasive Speech?

To effectively brainstorm persuasive speech ideas, it is vital to consider the "who, what, when, where, and why" approach. 

• Who: Who is my intended audience for this speech? What are their interests and beliefs? How can I connect with them on a personal level?
• What: What topics am I knowledgeable about and passionate about? What topics are relevant and timely to my audience? What topics can I research and present with credibility?
• When: How much time do I have to present? Should I choose a broad topic or a niche topic based on the time frame? Is my topic appropriate for the time of day or the event schedule?
• Where: Where will I be delivering this speech? What is the setting and environment? What tools and resources will be available to me?
• Why: What is the purpose of my speech? Do I want to inform, persuade, or motivate my audience? Why is my topic important and why should my audience care about it? How can I make my audience feel connected to my topic and invested in my message?

By using this approach, you can pick a topic that you are interested in and effectively capture the attention of your audience.

Persuasive Speech Topics

Here are some persuasive speech topics that may inspire you to create a successful persuasive speech:

• Should the Supreme Court have term limits?
• What makes a good persuasive speech topic and how to pick one?
• Should schools be required to teach financial literacy as a mandatory subject?
• Should mental health treatment be covered by health insurance?
• The key elements of a successful persuasive speech and how to deliver it.
• Should art and music therapy be considered a legitimate form of treatment?
• At what age should children be allowed to use social media and why?
• How high school students can prepare and deliver persuasive speeches that flow logically.
• Should the minimum wage be increased to a living wage?
• Do video games contribute to increased aggression and should they be regulated accordingly?

Check out our blog on interesting persuasive speech topics to get plenty of ideas and get inspired!

Examples of Persuasive Speeches

Here are some examples of powerful and influential persuasive speeches from both historical and contemporary figures:

Historical Examples:

• Martin Luther King Jr.'s " I Have a Dream " speech
• Winston Churchill's " We Shall Fight on the Beaches " speech
• Abraham Lincoln's " Gettysburg Address " speech
• Susan B. Anthony's " Women's Right to Vote " speech

Contemporary Examples:

• Greta Thunberg's speech on climate change at the United Nations
• Barack Obama's " Yes We Can " speech
• Malala Yousafzai's speech at the United Nations on education for girls
• Elon Musk's speech on space exploration and colonization

Tips for Delivering an Effective Persuasive Speech

Here are some tips for delivering a successful persuasive speech:

• Practice, practice, practice: Rehearse your speech to improve your delivery and confidence.
• Be passionate about your topic: Emphasize your enthusiasm to engage and persuade your audience.
• Connect with your audience: Build a rapport with your audience by showing empathy and relating to their experiences.
• Use visuals if appropriate: Use visual aids, such as images or charts, to reinforce your message and improve comprehension.

Common Mistakes to Avoid When Giving a Persuasive Speech

You should avoid these mistakes when giving a persuasive speech:

• Not knowing the audience
• Lack of preparation
• Failing to establish credibility
• Overwhelming the audience with information
• Ignoring counterarguments
• Using weak or irrelevant evidence
• Lack of enthusiasm or passion
• Reading directly from notes or slides
• Going off-topic or rambling
• Ignoring time constraints.

The Bottom Line!

We have covered everything you need to know about writing a persuasive speech. We have discussed the different types, essential elements, and techniques for writing a compelling persuasive speech. 

Additionally, we have provided some persuasive speech topics and tips that you can use to make your speech more engaging. We hope this guide has been helpful to you in crafting a persuasive speech that will impress your audience.

Looking for an essay helper to guide you through your academic journey? Look no further! Our team of experienced writers is here to assist you in crafting top-notch essays that will impress your professors.

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Caleb S. has extensive experience in writing and holds a Masters from Oxford University. He takes great satisfaction in helping students exceed their academic goals. Caleb always puts the needs of his clients first and is dedicated to providing quality service.

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Persuasive Speech

Making Persuasive Speech Writing Easy: Steps and Tips

11 min read

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3 Basic Types of Persuasive Speeches

Having trouble writing a persuasive speech? You're not alone. 

Many students and aspiring orators find themselves wrestling with the complexities of persuasive speech composition. 

But fear not! Our comprehensive guide is here to assist you at every step of the way. With easy steps, clear examples, and helpful tips, you’ll be able to refine your persuasive speech writing skills!

So, keep reading!

• 1. What is a Persuasive Speech
• 2. Parts of A Persuasive Speech
• 3. How to Write A Persuasive Speech
• 4. Persuasive Speech Examples
• 5. Persuasive Speech Topics
• 6. Tips For Writing A Good Persuasive Speech

What is a Persuasive Speech

A persuasive speech is a type of speech in which the speaker aims to influence the thoughts, opinions, or actions of the audience. 

It involves presenting a viewpoint on a specific topic and providing compelling arguments and evidence to convince the listeners. The speaker's objective is to bring about a change in the audience's beliefs, attitudes, or behaviors. 

The speaker uses a range of rhetorical techniques, including the persuasive appeals of ethos, pathos, and logos .

• Ethos pertains to the speaker's credibility and character. It involves establishing trust and authority, which makes the audience more receptive to the speaker's message.
• Pathos involves appealing to the emotions and feelings of the audience. It aims to create a strong emotional connection and empathy, making the audience more inclined to take action.
• Logos is about using logic and reason to construct a persuasive argument. It relies on evidence, facts, and clear reasoning to support the speaker's viewpoint.

Parts of A Persuasive Speech

In a persuasive speech, the core sections typically include:

Introduction

The introduction is your opportunity to capture your audience's attention. Start with an engaging hook or attention-grabber. 

Provide some background information on the topic to contextualize your argument. 

Main Points

Your speech should have two to four main points, each supporting your main argument. Each main point should be a distinct argument that reinforces your overall position. 

These arguments serve as the core structure of your speech and should be well-researched and logically presented. 

Supporting evidence, examples, or statistics should be included for each main point to bolster your argument and make it more persuasive.

Transitions

Smooth transitions are essential in maintaining the coherence and flow of your speech.

These may be as simple as transition words or sentences that connect one point to the next, ensuring your speech flows logically.

Counterarguments

Recognizing and addressing potential counterarguments or opposing viewpoints is a sign of a well-rounded and well-researched argument. Devote a section of your outline to these counter arguments, acknowledging them in a fair and unbiased manner. 

Then, provide a well-reasoned response to refute these opposing views, demonstrating the strength and credibility of your own position.

The conclusion is where you wrap up your speech by summarizing your main points and restating your thesis. 

Consider including a call to action in your conclusion to motivate your audience to take a specific step or support your cause. A strong conclusion should provide a clear sense of closure, emphasizing the key takeaways from your speech.

End your speech with a memorable statement that leaves a final impression. You can use a powerful quote, a thought-provoking statement, or a call for reflection. 

Additionally, thank your audience for their time and attention, fostering a sense of appreciation and respect for their presence.

How to Write A Persuasive Speech

Writing a persuasive speech is a structured process that makes your message compelling and effective in conveying ideas to the audience.

Here's a step-by-step guide to help you craft a persuasive speech:

Step 1: Choose a Persuasive Topic

Selecting the right topic is the foundation of a persuasive speech. An effective persuasive topic is one that can be debated or has varying viewpoints.

Your chosen topic should be relevant to your audience's interests, beliefs, and concerns. For instance, if you're addressing university students, consider what issues are important to them.

Let's say you choose " The Importance of Mental Health Awareness on Campus " as your topic for a persuasive speech at your college. This topic is relevant, given the high levels of stress and mental health challenges that college students often face.

Step 2: Research Your Topic

To persuade your audience, you have to become an expert in your topic to establish credibility. Gather information, data, and evidence that support your arguments. 

For the topic of mental health awareness, research may include finding statistics on mental health issues among college students. Look for academic studies that discuss the impact of mental health on academic performance.

Step 3: Know Your Audience

Understanding your audience is crucial. Consider their attitudes, beliefs, values, and concerns related to your chosen topic. 

For a college student audience, it's essential to comprehend their experiences and viewpoints on mental health. By acknowledging their existing knowledge and attitudes, you can tailor your speech to resonate more effectively with them.

Step 4: Organize Your Speech

Like any speech, persuasive speech should follow a logical structure. 

Start with a compelling opening, which may include a relevant story, a surprising fact, or a thought-provoking question. Clearly state your main argument here. In the case of mental health awareness, it could be something like, 

"Promoting mental health awareness on campus is essential for the well-being and success of college students." 

Create a speech outline, which could be structured around the problems, solutions, and a call to action regarding mental health on campus. A speech outline is a blueprint which helps in delivering your persuasive speech in a logically fluent way and convincing your audience. 

Here is a sample speech outline:

Step 5: Write the Introduction

Begin with a strong hook to capture your audience's attention. Introduce yourself and explain why you are qualified to speak on the topic. 

Clearly state your thesis and preview the main points you will discuss. Understanding the best ways to start your speech can significantly enhance your ability to persuade your audience from the very beginning.

Step 6: Craft Persuasive Arguments

In the body of your speech, you'll present persuasive arguments to support your thesis. 

In the "Understanding the Problem" section, talk about rising student stress, mental health stigma, and their impact on academic performance. 

Use evidence and examples to back up each argument. Cite specific statistics or sharing stories of students who have faced these challenges.

Step 7: Use Rhetorical Devices

To make your persuasive speech more engaging and relatable to your audience, it's essential to employ rhetorical devices effectively. 

These devices add depth and emotional resonance to your message. Some key rhetorical devices to consider include metaphors, anecdotes, and emotional appeals. 

Personal stories or anecdotes about mental health issues can create a connection with your audience and evoke empathy.

Step 8: Address Counterarguments

It's important to acknowledge potential counterarguments in your speech. This shows that you've considered multiple perspectives. Acknowledging and refuting opposing views enhances the strength and credibility of your own point of view.

A potential argument could be that mental health awareness is too costly for universities. You can counter this by presenting cost-effective solutions that have been implemented successfully at other institutions.

Step 9: Call to Action

Conclude your speech with a compelling call to action. Encourage your audience to take specific steps to support your cause. 

For instance, you could encourage them to participate in mental health awareness campaigns on campus, or advocate for improved mental health services in the university community.

Step 10: Revise and Practice

After writing your speech, revise it for clarity, coherence, and impact. 

Practice your delivery multiple times to enhance your confidence and effectiveness as a speaker.

Certain steps can vary according to whichever type of persuasive speech you’re working on.

Persuasive Speech Examples

Examining examples of persuasive speeches can provide valuable insights into what makes a speech effective. Here is an example of a persuasive speech on climate change:

Here are some more persuasive speech examples for helping you:

Persuasive Speech Examples For Students

Persuasive Speech Topics For College Students

Want to consult a few more examples? Check out these persuasive speech examples to help you get more ideas!

Persuasive Speech Topics

A good persuasive speech topic is one that grabs your audience's attention and stirs their thoughts. 

To choose the right topic, it should be something you truly care about and that's important to your audience members. It's also essential that there are different opinions on the topic because it creates room for a meaningful discussion.

Here are some persuasive speech ideas:

Funny Persuasive Speech Topics

• Why cats are secretly plotting to take over the world.
• The importance of having a designated pizza night every week.
• How to survive a zombie apocalypse with just your wits and a backpack of snacks.
• The merits of watching cute animal videos during work hours.
• Why we should replace final exams with rap battles.
• The best excuses for being late to class (that actually work).
• How to annoy your roommates without getting caught.
• The compelling case for declaring "National Pajama Day."
• The benefits of talking to your houseplants and why they're great listeners.
• Why coffee should be classified as a daily essential nutrient.

Unique Persuasive Speech Topics

• The impact of social media on our sense of self-worth and well-being.
• The need for implementing mindfulness and meditation in schools.
• The benefits of fostering a community garden in every neighborhood.
• Why we should prioritize space exploration and colonizing other planets.
• The importance of teaching coding and programming in elementary schools.
• The ethical implications of gene editing and designer babies.
• Promoting eco-friendly travel options and reducing the environmental impact of tourism.
• The benefits of a four-day workweek for improved productivity and work-life balance.
• The need for teaching financial literacy in high schools.
• The impact of virtual reality on therapy and mental health treatment.

Can’t pick a topic? View this extensive list of persuasive speech topics on different themes!

Tips For Writing A Good Persuasive Speech

Creating and giving a strong persuasive speech involves different steps. Here are some tips for both writing and delivering your speech effectively:

• Learn what your audience cares about and shape your message accordingly.
• Back your points with credible data, facts, expert views, or real-life stories.
• Utilize credibility, emotions, and logic in a way that appeals to the audience.
• Share relatable anecdotes to connect with your audience.
• Time your speech to fit the allotted duration for maximum impact.
• Make good eye contact to connect with your audience and display confidence.
• Maintain open and confident body language; avoid nervous habits.

To wrap it up,

You’ve got all the key steps and tips for making a strong persuasive speech. Now, you can pick the right topic, back it up with solid evidence, and keep your audience engaged.

But if you ever find yourself thinking, "I need someone to help me do my essay ," don’t worry—we’re here to help. Let us take care of the writing so you can focus on other things.

Our skilled writers know how to create powerful speeches. Just buy speech from us and get top-quality results with no hassle!

Frequently Asked Questions

What are the three parts of persuasive speech.

A persuasive speech typically comprises three essential parts: ethos, pathos, and logos.

• Ethos refers to the credibility and trustworthiness of the speaker.
• Pathos involves appealing to the audience's emotions.
• Logos focuses on logical arguments and evidence to support the speaker's message.

How to start a persuasive speech?

To start an effective persuasive speech, grab your audience's attention with a compelling hook, such as a surprising fact, question, or powerful quote. Establish your credibility by briefly introducing yourself and highlighting your expertise or connection to the topic. Clearly state your purpose , outlining what you aim to persuade the audience about, and preview the main points you'll cover.

What is the purpose of a persuasive speech?

The primary purpose of a persuasive speech is to convince the audience to accept a particular viewpoint or take a specific action. This involves presenting arguments, evidence, and emotional appeals to sway the audience's beliefs, attitudes, or behaviors in favor of the speaker's position.

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Get Others to Take Action: Why and How to Write a Persuasive Speech

May 20, 2022 by Brian Tracy --> Public Speaking

Has someone ever persuaded you to do something?

Maybe a commercial on TV convinced you that you had to have this certain type of shampoo. Perhaps a guidance counselor talked you into pursuing a certain degree path in college.

Or maybe you heard a speech that persuaded you to shift your viewpoint on an important subject.

We all have had moments where we’ve been persuaded to do something. But what would it look like if you flipped the script?

Imagine yourself in front of an audience. They’re hanging on your every word as you speak confidently and passionately about a key topic.

And by the time your speech is over, the majority of the audience has been persuaded to adopt your point of view.

Persuasive speaking is powerful. It gives you a way to achieve greater personal power and faster success — but only if you know how to do it correctly.

If you’ve ever wondered how to write persuasive speeches that will actually make people come over to your point of view, this blog post will walk you through the steps needed to create and deliver a powerful persuasive speech .

The Power of Persuasive Speaking

Persuasive speaking has a variety of applications. Persuasive speech is used in the workplace to help you accomplish a goal or prove your point.

It’s used in your personal life with family or your kids — you might make a persuasive speech before dinner if you’re trying to convince your partner to go to the restaurant you’re craving.

And it’s used in relationships to help you see eye-to-eye with another person.

Chances are, you’re probably already doing a lot of persuasive speaking in your everyday life, even if you don’t realize it. And honing your persuasive speaking skills can go a long way in helping you be successful. 

If you can persuade and influence people , you will be able to achieve greater personal power. You’ll become more successful, at a faster rate. And you will be an important person in your community.

How to Write A Persuasive Speech in Seven Steps

Sometimes, persuasive speaking is used in your everyday life and the natural interactions you have throughout the day.

Other times, you may need to give a more formal persuasive speech. In these cases, you might feel at a loss when it comes to how to write a persuasive speech.

As you begin working on your persuasive speech outline and the speech itself, think about what you want to persuade others to do and why you want them to do this. This is the best place to start. Don’t try to cram your “why” in later — your speech should naturally grow out of your end goal.

You can also work on your  presentation skills , helping you come across more confidently. Practice using visual aids to help get your message across.

Remember to speak slowly and to keep a glass of water nearby in case your throat dries up. You should also tailor your presentation to your target audience, being personable and relatable to keep them engaged.

Finally, using an outline as you craft your talk is a great way to stay organized. If you’re going to persuade someone to do something, you need to sound like you know what you’re talking about. Writing your speech based on an outline will help you follow a logical sequence of thoughts and arrive at an impactful conclusion. 

After you graft your persuasive speech outline, follow these other persuasive speech tips to start getting your audience to see your side!

#1. Identify the Motivation

The key to  becoming a master of persuasion ? Motivation. 

If you want to persuade someone to do something, or even to simply believe what you’re saying, you need to find out what would motivate them to take that action or adopt that belief. Every human action is motivated by something.

Your job is to find out what motivates other people and then to provide that motivation.

People have two major motivations: the desire for gain, and the fear of loss. The desire for gain motivates people to want more of the things they value in life.

They want more money, more success, more health, more influence, more respect, more love, and more happiness. The fear of loss is often even stronger than the desire for gain as people are afraid of change, risk, and uncertainty. 

You can take these underlying motivations and define them more specifically for your target audience. For example, maybe you’re trying to convince someone to sign up for your diet program.

To accomplish this goal, you need to think about their motivations. Why does your target audience want to go on a diet? Do they want to feel healthier, lose weight, or build muscle? 

If you’re speaking to an audience of moms, talk about how your diet would give them more energy to play with their active kids. For an audience of athletes, you might focus on the results they’ll see on the field or on the court by following your diet.

If your goal is to write a successful persuasive speech, make sure you know your target audience well enough to identify their motivations. Then use those motivations as much as possible in your speech, thinking about what your audience wants and telling them how you can help them get it.

#2. Establish Credibility

If you want to persuade somebody to do something, you need to convince them that you know what you’re talking about and that you won’t lead them astray.

Demonstrate to your audience that you have their best interests at heart — and show them your knowledge and evidence to prove your point.

One way to establish credibility is to explain your education, your experience, or anything else that proves why you’re qualified to hold your viewpoint. Talk about your personal experience or any relevant research you’ve done.

You should also work on establishing common ground with your audience. Show them that you can identify and relate with them. At the end of the day, you and your audience want the same thing.

Finally, speaking with confidence is another way to help you seem more authoritative. People will automatically perceive you as successful and knowledgeable if you speak about your topic with confidence. 

Sharing these things will help establish your authority. And that will help you persuade others to think or do what you want them to do.

#3. Explain Your Stance

Make your stance extremely clear from the beginning of your speech.

Whether you work it into your thesis statement or the opening paragraphs, when you’re trying to convince people to believe in what you believe, you need to be strong in your stance.

And this also means you need to believe in yourself first. 

If you’re struggling to feel self-confident, focus on changing your mindset.  Believing in yourself starts with thinking positively and vocalizing positive statements to yourself to build your self-esteem.

Each morning in the mirror, look at yourself and confidently say, “I believe in myself.” Over time, this will help you feel more and more confident in yourself and in the stance you’re going to present on stage.

People can sense when a speaker is being fake or doesn’t seem authentic. If you want your audience members to believe in you, let your genuine passion come through.

#4. Address Objections

One of the biggest things to know and prepare for when writing a persuasive speech is that there will always be objections or reasons why your audience members don’t believe you. If people are skeptical of what you’re trying to share, don’t dance around their potential questions your entire speech— the best approach is to go ahead and address these issues.

Get ahead of the game and preempt those objections by addressing them before they ever come up. Don’t give your audience a chance to start wondering.

State the most common objections you hear and address them head-on, explaining why they’re untrue or irrelevant. This frees up your audience to focus on the remainder of your speech.

#5. Understand the Other Side

When it comes to any persuasive conversation, there will always be more than one side to address. Don’t dismiss, ignore, or speak poorly of something that would be your counter-argument. Instead of being combative, embrace the opposition. This will ensure you don’t accidentally hurt your audience’s emotions, will make them feel heard, and will help them feel better about trusting and believing in you. Then craft creative points in your favor.

Begin by addressing any opposing viewpoints. Don’t bash the other side — be respectful, simply stating the facts of what others believe. Next, use words such as “although” or “however” to transition into your counterargument, showing listeners why your side is more correct. In practice, this might sound like:

“Many people think getting a master’s degree is essential to achieve success in this field. However, I have successfully scaled my business although I only have a bachelor’s degree.”

Being empathetic instead of combative will go a long way in winning your audience over to your side.

#6. Connect With the Audience

When you give a speech, it’s essential to get your audience’s attention from the get-go and connect with them however you can. A persuasive speech is no different. 

Use examples and stories your audience would understand. If you’re a manager speaking to an audience of other managers, share stories from the workplace that only a manager would truly “get.” 

Storytelling is a tried-and-true way to make sure people are listening. Using personal stories your audience can relate to will keep them more engaged. They’ll be able to see their own lives and stories in the points you’re trying to make.

Other ways to connect with your audience might include using visual aids; making a joke, if appropriate; or mentioning something about the setting around you.

#7. Speak With Confidence

If you’re new to public speaking, you may not feel as if you know how to speak with confidence. But believing in yourself and your points is absolutely essential to help you persuade your audience over the hump.

If you aren’t feeling very confident, it’s okay to fake it until you make it. Speak more confidently by visualizing your speech before getting in front of your audience. Walk through your speech in your head, and imagine your audience giving you a round of applause.

Some people aren’t sure where to look once they get on stage. For a larger crowd, look over the crowd’s eye line. If your audience is smaller, you can make direct eye contact with people. Use positive body language and dress appropriately to boost your confidence.

Finally, the best way to speak with confidence is to practice. Give your speech in the mirror, ask a friend to listen, or video yourself speaking so you can watch it back. Over time, you will become more confident and be better able to persuade an audience.

Write an Effective Persuasive Speech

The idea of getting up in front of an audience and winning them over to your point of view may seem stressful. But by following these seven steps, you’ll be able to write and deliver a speech that will successfully persuade your audience to do whatever you want them to do.

And after you’ve done it once, you’ll be able to create and give a strong persuasive speech again and again and again.

Looking for more ways to become a better public speaker? Use my list of 44 ways to improve your public speaking skills to help.

You’ll find nine techniques to help overcome your fear of public speaking; tips to create a speech that will captivate and inspire your audience; and information on how you can transform your public speaking into a profitable career.

Click here to download my Ultimate List of Public Speaking Tips and get started today!

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15 Powerful Persuasive Speech Examples to Inspire Your Next Talk

• The Speaker Lab
• June 24, 2024

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Crafting a persuasive speech that captivates your audience and drives them to action is no easy feat. If you’re hitting the books, climbing the corporate ladder, or just dreaming of rocking the stage with your speeches, having a killer set of persuasive speech examples can totally change your game. In this post, we’ve curated some of the most compelling and inspiring persuasive speech examples to help you elevate your own speaking skills. So buckle up and grab your pen, because we’re diving into the secrets behind these unforgettable speeches.

What is a Persuasive Speech?

When we talk about a persuasive speech , we refer to a form of communication that seeks to influence the audience’s beliefs or actions. In the course of a persuasive speech, a person will present compelling arguments—backed by evidence and persuasive techniques—in order to convince listeners to embrace a specific viewpoint or take a particular course of action. Persuasive speeches are used in many different areas of life, such as in a school or university setting, in a job, or in a social setting.

When preparing to give a persuasive speech, always choose a topic or cause you’re interested in and passionate about. If you want to convince other people to agree with your stance, you must be seen to believe in it yourself. In addition, it helps to choose a topic that people care about and hasn’t been overdone.

Funny Persuasive Speech Examples

Looking for some funny persuasive speech examples to inspire your next presentation? You’ve come to the right place. Humor is a powerful tool when it comes to persuasion. It can help you connect with your audience, make your message more memorable, and even diffuse tension around controversial topics.

One classic example comes from David McCullough, Jr.’s high school commencement speech entitled “You Are Not Special.” While the title might not sound funny, McCullough delivers a hilarious reality check to graduates, poking fun at the coddling and praise they’ve received growing up. His ultimate message—that true success comes from hard work and taking risks—is made all the more powerful by his humorous approach.

But what makes funny persuasive speeches so effective? For one, humor helps the speakers build rapport with their audiences. Laughter is a shared experience that brings people together and makes them more open to new ideas. Additionally, injecting some levity into a speech can make the overall message more palatable and less preachy.

Of course, using humor in a persuasive speech requires some finesse. The jokes should be tasteful, relevant to your overall message, and not offensive to your audience. When in doubt, err on the side of caution. After all, a flat joke is better than one that leaves listeners cringing.

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Persuasive Speech Examples About Public Policy

Policy persuasive speeches advocate for a particular course of action on a public policy issue. These speeches go beyond simply raising awareness about a problem – they propose concrete solutions and try to sway the audience to support a specific plan.

One powerful policy persuasive speech example comes from Greta Thunberg’s address to the UN Climate Action Summit in 2019 . Thunberg doesn’t mince words when lambasting world leaders for their inaction on climate change. But she also lays out clear policy demands, like immediately halting fossil fuel subsidies and drastically reducing carbon emissions. Her message is clear: we know what needs to be done and we need to do it.

When crafting your own policy persuasive speech, it’s important to back up your arguments with solid evidence. Use statistics, expert testimony, and real-world examples to show why your proposed solution is feasible and necessary. Anticipate counterarguments and address them head-on. And most importantly, make a clear call to action. Ask yourself: what exactly do you want your audience to do to support your policy goals?

Value Persuasive Speech Examples

Value persuasive speeches aim to change people’s beliefs or attitudes about a particular issue. Rather than advocating for a specific policy, these speeches try to shift the audience’s underlying values and assumptions.

A classic example of a value persuasive speech is Mary McLeod Bethune’s “ What Does American Democracy Mean to Me? ” address. As an African American woman born into poverty, Bethune faced countless obstacles and injustices throughout her life. But in this speech, she reframes the narrative around American democracy, arguing that our nation’s highest ideals are worth fighting for, even if we haven’t yet lived up to them. By appealing to shared values like freedom, justice, and equality, Bethune inspires her audience to keep pushing for change.

The key to a successful value persuasive speech is tapping into your audience’s existing beliefs and values. Use vivid language and storytelling to paint a picture of the world you want to see. Make your case in moral and ethical terms, not just practical ones. And don’t be afraid to show some vulnerability. By sharing your own experiences and struggles, you can create an emotional connection with your listeners.

Persuasive Speech Examples About Social Issues

Social issues make for compelling persuasive speech topics because they touch on deeply held beliefs and affect people’s everyday lives. Whether you’re talking about racial justice, gender equality, or income inequality, these speeches require a deft touch and a willingness to engage with complex, often controversial ideas.

Talking About Mental Health

One powerful example of a persuasive speech about mental health is Kevin Breel’s “ Confessions of a Depressed Comic ” from TEDxKids@Ambleside. As a stand-up comedian, Breel knows how to get laughs, but he also knows the pain of living with depression. In this speech, he shares his own story of struggling with mental illness and calls on society to break the stigma around talking about mental health. By speaking vulnerably, Breel makes a compelling case for why we need to take depression seriously and support those who are struggling.

Addressing Physical Health

Another great example of a persuasive speech about health is Jamie Oliver’s TED Talk “ Teach Every Child About Food .” As a celebrity chef, Oliver has seen firsthand the impact of poor nutrition on people’s health. In this speech, he makes a passionate plea for better food education in schools, arguing that it’s a matter of life and death. With shocking statistics and personal anecdotes, Oliver paints a grim picture of the obesity epidemic and calls on parents, educators, and policymakers to take action.

Persuasive Speech Examples About the Environment

Environmental issues are some of the most pressing challenges we face as a society. From climate change to pollution to habitat destruction, the stakes couldn’t be higher. That’s why persuasive speeches about the environment are so important. By inspiring people to take action, they make a true difference.

One of the most famous environmental speeches of all time is Al Gore’s “An Inconvenient Truth” lecture, which was later turned into an Academy Award-winning documentary. In this speech, Gore lays out the scientific evidence for climate change and argues that we have a moral imperative to act. With compelling visuals and a sense of urgency, Gore makes a powerful case for why we need to reduce our carbon footprint and transition to renewable energy sources.

Another great example of an environmental persuasive speech is Severn Suzuki’s address to the UN Earth Summit in 1992. At just 12 years old, Suzuki delivered a heartfelt plea for action on behalf of her generation, arguing that adults were stealing children’s future by destroying the planet. Her speech went viral and helped galvanize the youth environmental movement. By speaking from the heart and calling out the hypocrisy of world leaders, Suzuki showed that you’re never too young to make a difference.

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FAQs on Persuasive Speech Examples

What are some examples of a persuasive speech.

Think climate change action, voting rights, or the importance of mental health awareness. They push for change.

What are 5 examples of persuasive essay?

Gun control laws, school uniforms debate, death penalty perspectives, animal testing ethics, and social media impacts make the list.

What’s an easy persuasive speech topic?

“Why recycling matters” is straightforward and impactful. It connects with everyday actions and broader environmental goals.

What is an example of a persuasive statement?

“Switching to renewable energy sources can significantly reduce our carbon footprint.” This urges action towards sustainability.

Persuasive speech examples show us how to inspire, motivate, and transform the way we communicate our ideas to the world. By studying these remarkable speeches, you’ve gained valuable insights into the art of persuasion and the techniques that make a speech truly unforgettable.

Remember, winning people over with your words takes more than just knowing the right things to say. It’s about practice, caring deeply, and tuning into the folks listening. Take the lessons you’ve learned from these examples and apply them to your own unique style and message. Pouring your soul into your speech can truly move an audience emotionally, altering their thinking for good.

Now your moment in the spotlight is here, so show off those persuasive speech skills. Go forth and create a speech that not only informs and entertains but also inspires and empowers your audience to take meaningful action. The world is waiting to hear your voice, so make it count!

• Last Updated: June 21, 2024

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A Comprehensive Guide to Writing a Persuasive Speech

Hrideep barot.

• Speech Writing

The term Persuasion means the efforts to change the attitudes or opinions of others through various means.

It is present everywhere: election campaigns, salesmen trying to sell goods by giving offers, public health campaigns to quit smoking or to wear masks in the public spaces, or even at the workplace; when an employee tries to persuade others to agree to their point in a meeting.

How do they manage to convince us so subtly? You guessed it right! They engage in what is called Persuasive Speech.

Persuasive Speech is a category of speech that attempts to influence the listener’s beliefs, attitudes, thoughts, and ultimately, behavior.

They are used in all contexts and situations . It can be informal , a teenager attempting to convince his or her parents for a sleepover at a friend’s house.

It can also be formal , President or Prime Minister urging the citizens to abide by the new norms.

But not to confuse these with informative speeches! These also aim to inform the audience about a particular topic or event, but they lack any attempt at persuasion.

The most typical setting where this kind of speech is practiced is in schools and colleges.

An effective speech combines both the features of an informative and persuasive speech for a better takeaway from an audience’s point of view.

However, writing and giving a persuasive speech are different in the sense that you as a speaker have limited time to call people to action.

Also, according to the context or situation, you may not be able to meet your audience several times, unlike TV ads, which the audience sees repeatedly and hence believes the credibility of the product.

So, how to write and deliver an effective persuasive speech?

How to start a persuasive speech? What are the steps of writing a persuasive speech? What are some of the tricks and tips of persuasion?

Read along till the end to explore the different dimensions and avenues of the science of giving a persuasive speech.

THINGS TO KEEP IN MIND BEFORE WRITING A PERSUASIVE SPEECH

1. get your topic right, passion and genuine interest in your topic.

It is very important that you as a speaker are interested in the chosen topic and in the subsequent arguments you are about to put forward. If you are not interested in what you are saying, then how will the audience feel the same?

Passion towards the topic is one of the key requirements for a successful speech as your audience will see how passionate and concerned you are towards the issue and will infer you as a genuine and credible person.

The audience too will get in the mood and connect to you on an emotional level, empathizing with you; as a result of which will understand your point of view and are likely to agree to your argument.

Consider this example: your friend is overflowing with joy- is happy, smiling, and bubbling with enthusiasm.

Before even asking the reason behind being so happy, you “catch the mood”; i.e., you notice that your mood has been boosted as a result of seeing your friend happy.

Why does it happen so? The reason is that we are influenced by other people’s moods and emotions.

It also means that our mood affects people around us, which is the reason why speaking with emotions and passion is used by many successful public speakers.

Another reason is that other’s emotions give an insight into how one should feel and react. We interpret other’s reactions as a source of information about how we should feel.

So, if someone shows a lot of anxiety or excitement while speaking, we conclude that the issue is very important and we should do something about it, and end up feeling similar reactions.

Meaningful and thought-provoking

Choose a topic that is meaningful to you and your audience. It should be thought-provoking and leave the audience thinking about the points put forward in your speech.

Topics that are personally or nationally relevant and are in the talks at the moment are good subjects to start with.

If you choose a controversial topic like “should euthanasia be legalized?”, or” is our nation democratic?”, it will leave a dramatic impact on your audience.

However, be considerate in choosing a sensitive topic, since it can leave a negative impression on your listeners. But if worded in a neutral and unbiased manner, it can work wonders.

Also, refrain from choosing sensitive topics like the reality of religion, sexuality, etc.

2. Research your topic thoroughly

Research on persuasion conducted by Hovland, Janis, and Kelley states that credible communicators are more persuasive than those who are seen as lacking expertise.

Even if you are not an expert in the field of your topic, mentioning information that is backed by research or stating an expert’s opinion on the issue will make you appear as a knowledgeable and credible person.

How to go about researching? Many people think that just googling about a topic and inferring 2-3 articles will be enough. But this is not so.

For writing and giving an effective speech, thorough research is crucial for you as a speaker to be prepared and confident.

Try to find as many relevant points as possible, even if it is against your viewpoint. If you can explain why the opposite viewpoint is not correct, it will give the audience both sides to an argument and will make decision-making easier.

Also, give credit to the source of your points during your speech, by mentioning the original site, author, or expert, so the audience will know that these are reliable points and not just your opinion, and will be more ready to believe them since they come from an authority.

Other sources for obtaining data for research are libraries and bookstores, magazines, newspapers, google scholar, research journals, etc.

Analyze your audience

Know who comprises your audience so that you can alter your speech to meet their requirements.

Demographics like age group, gender ratio, the language with which they are comfortable, their knowledge about the topic, the region and community to which they belong; are all important factors to be considered before writing your speech.

Ask yourself these questions before sitting down to write:

Is the topic of argument significant to them? Why is it significant? Would it make sense to them? Is it even relevant to them?

In the end, the speech is about the audience and not you. Hence, make efforts to know your audience.

This can be done by surveying your audience way before the day of giving your speech. Short polls and registration forms are an effective way to know your audience.

They ensure confidentiality and maintain anonymity, eliminating social desirability bias on part of the audience, and will likely receive honest answers.

OUTLINE OF A PERSUASIVE SPEECH

Most speeches follow the pattern of Introduction, Body and Conclusion.

However, persuasive speeches have a slightly different pathway.

INTRODUCTION

BODY OR SUPPORTING STATEMENTS( ATLEAST 3 ARGUMENTS)

CONCLUSION OR A CALL TO ACTION

1. INTRODUCTION

Grab attention of your audience.

The first few lines spoken by a speaker are the deciding factor that can make or break a speech.

Hence, if you nail the introduction, half of the task has already been done, and you can rest assured.

No one likes to be silent unless you are an introvert. But the audience expects that the speaker will go on stage and speak. But what if the speaker just goes and remains silent?

Chances are high that the audience will be in anticipation of what you are about to speak and their sole focus will be on you.

This sets the stage.

Use quotes that are relevant and provocative to set the tone of your speech. It will determine the mood of your audience and get them ready to receive information.

An example can be “The only impossible journey is the one you never begin” and then state who gave it, in this case, Tony Robbins, an American author.

Use what-if scenarios

Another way to start your speech is by using what-if scenarios and phrases like “suppose if your home submerges in water one day due to global warming…”.

This will make them the center of attention and at the same time grabbing their attention.

Use personal anecdotes

Same works with personal experiences and stories.

Everyone loves listening to first-hand experiences or a good and interesting story. If you are not a great storyteller, visual images and videos will come to your rescue.

After you have successfully grabbed and hooked your audience, the next and last step of the introduction is introducing your thesis statement.

What is a thesis statement?

It introduces the topic to your audience and is one of the central elements of any persuasive speech.

It is usually brief, not more than 3 sentences, and gives the crux of your speech outline.

How to make a thesis statement?

Firstly, research all possible opinions and views about your topic. See which opinion you connect with, and try to summarize them.

After you do this, you will get a clear idea of what side you are on and this will become your thesis statement.

However, the thesis should answer the question “why” and “how”.

So, for instance, if you choose to speak on the topic of the necessity of higher education, your thesis statement could be something like this:

Although attending university and getting a degree is essential for overall development, not every student must be pushed to join immediately after graduating from school.

And then you can structure your speech containing the reasons why every student should not be rushed into joining a university.

3. BODY OF THE SPEECH

The body contains the actual reasons to support your thesis.

Ideally, the body should contain at least 3 reasons to support your argument.

So, for the above-mentioned thesis, you can support it with possible alternatives, which will become your supporting statements.

The option of a gap year to relax and decide future goals, gaining work experience and then joining the university for financial reasons, or even joining college after 25 or 35 years.

These become your supporting reasons and answers the question “why”.

Each reason has to be resourcefully elaborated, with explaining why you support and why the other or anti-thesis is not practical.

At this point, you have the option of targeting your audience’s ethos, pathos, or logos.

Ethos is the ethical side of the argument. It targets morals and puts forth the right thing or should be.

This technique is highly used in the advertising industry.

Ever wondered why celebrities, experts, and renowned personalities are usually cast as brand ambassadors.?

The reason: they are liked by the masses and exhibit credibility and trust.

Advertisers endorse their products via a celebrity to try to show that the product is reliable and ethical.

The same scenario is seen in persuasive speeches. If the speaker is well-informed and provides information that is backed by research, chances are high that the audience will follow it.

Pathos targets the emotional feelings of the audience.

This is usually done by narrating a tragic or horrifying anecdote and leaves the listener moved by using an emotional appeal to call people to action.

The common emotions targeted by the speaker include the feeling of joy, love, sadness, anger, pity, and loneliness.

All these emotions are best expressed in stories or personal experiences.

Stories give life to your argument, making the audience more involved in the matter and arousing sympathy and empathy.

Visuals and documentaries are other mediums through which a speaker can attract the audience’s emotions.

What was your reaction after watching an emotional documentary? Did you not want to do something about the problem right away?

Emotions have the power to move people to action.

The last technique is using logos, i.e., logic. This includes giving facts and practical aspects of why this is to be done or why such a thing is the most practical.

It is also called the “logical appeal”.

This can be done by giving inductive or deductive reasoning.

Inductive reasoning involves the speaker taking a specific example or case study and then generalizing or drawing conclusions from it.

For instance, a speaker tells a case study of a student who went into depression as the child wasn’t able to cope with back-to-back stress.

This problem will be generalized and concluded that gap year is crucial for any child to cope with and be ready for the challenges in a university.

On the other hand, deductive reasoning involves analyzing general assumptions and theories and then arriving at a logical conclusion.

So, in this case, the speaker can give statistics of the percentage of university students feeling drained due to past exams and how many felt that they needed a break.

This general data will then be personalized to conclude how there is a need for every student to have a leisure break to refresh their mind and avoid having burned out.

Using any of these 3 techniques, coupled with elaborate anecdotes and supporting evidence, at the same time encountering counterarguments will make the body of your speech more effective.

4. CONCLUSION

Make sure to spend some time thinking through your conclusion, as this is the part that your audience will remember the most and is hence, the key takeaway of your entire speech.

Keep it brief, and avoid being too repetitive.

It should provide the audience with a summary of the points put across in the body, at the same time calling people to action or suggesting a possible solution and the next step to be taken.

Remember that this is your last chance to convince, hence make sure to make it impactful.

 Include one to two relevant power or motivational quotes, and end by thanking the audience for being patient and listening till the end.

Watch this clip for a better understanding.

TIPS AND TRICKS OF PERSUASION

Start strong.

A general pattern among influential speeches is this: all start with a powerful and impactful example, be it statistics about the issue, using influential and meaning statements and quotes, or asking a rhetorical question at the beginning of their speech.

Why do they do this? It demonstrates credibility and creates a good impression- increasing their chance of persuading the audience.

Hence, start in such a manner that will hook the audience to your speech and people would be curious to know what you are about to say or how will you end it.

Keep your introduction short

Keep your introduction short, and not more than 10-15% of your speech.

If your speech is 2000 words, then your introduction should be a maximum of 200-250 words.

Or if you are presenting for 10 minutes, your introduction should be a maximum of 2 minutes. This will give you time to state your main points and help you manage your time effectively.

Be clear and concise

Use the correct vocabulary to fit in, at the same time making sure to state them clearly, without beating around the bush.

This will make the message efficient and impactful.

Answer the question “why”

Answer the question “why” before giving solutions or “how”.

Tell them why is there a need to change. Then give them all sides of the point.

It is important to state what is wrong and not just what ought to be or what is right, in an unopinionated tone.

Unless and until people don’t know the other side of things, they simply will not change.

Suggest solutions

Once you have stated the problem, you imply or hint at the solution.

Never state solutions, suggest them; leaving the decision up to the audience.

You can hint at solutions: “don’t you think it is a good idea to…?” or “is it wrong to say that…?”, instead of just stating solutions.

Use power phrases

Certain power-phrases come in handy, which can make the audience take action.

Using the power phrase “because” is very impactful in winning and convincing others.

This phrase justifies the action associated with it and gives us an understanding of why is it correct.

For instance, the phrase “can you give me a bite of your food?” does not imply attitude change.

But using “may I have a bite of your food because I haven’t eaten breakfast?” is more impactful and the person will likely end up sharing food if you use this power- phrase, because it is justifying your request.

Another power-phrase is “I understand, but…”.

This involves you agreeing with the opposite side of the argument and then stating your side or your point of view.

This will encourage your audience to think from the other side of the spectrum and are likely to consider your argument put forth in the speech.

Use power words

Use power words like ‘incredible’, ‘fascinating’, ‘unquestionable’, ‘most important’, ‘strongly recommend’ in your speech to provoke your audience into awe.

Watch this video of some of the common but effective words that can be used in a persuasive speech.

Give an emotional appeal

Like mentioned earlier as one of the techniques of persuasion called pathos, targeting emotions like joy, surprise, fear, anticipation, anger, sadness, or disgust gives your speech an emotional appeal, and more feel to your content, rather than just neutrally stating facts and reasons.

Hence, to keep your audience engaged and not get bored, use emotions while speaking.

Make use of the non=verbal elements

Actions speak louder than words, and they create a huge difference if used effectively.

There is so much else to a speech than just words.

Non-verbal elements include everything apart from your words.

Maintaining eye contact, matching your body language with your words for effective transmission of the message including how you express your emotions, making use of the visual signs and symbols via a PPT are all important parts of any speech.

Check your paralanguage i.e., your voice intonation, pitch, speed, effective pauses, stressing on certain words to create an impact.

Doing all of these will make your speech more real and effective, and will persuade your audience into taking action.

Give real-life examples

Speak facts and avoid giving opinions.

However, just mentioning hard statistical facts will take you nowhere, as there is a chance that people may not believe the data, based on the possibility of them recollecting exceptions.                                                                                                                                                                                                       

Hence, back up your statistics with real-life examples of situations.

Also, consider using precise numerical data.

For example, using “5487 people die due to road accidents every day”, instead of “approximately 5500 people”.

Have no personal stake

You can lose credibility if the audience feels that you have a personal stake in it.

Suppose that you are speaking for the idea of using reusable plastic products, and you say that you are from a company that sells those goods.

People are likely to perceive your argument as promoting self-interest and will not be ready to change their opinion about reusable plastic products.

Consequently, if you argue against your self-interest, your audience will see you as the most credible. 

So, if you say that you are working in a plastics manufacturing company and have a statistical record of the pollution caused by it; and then promote reusable plastic as an alternative to stop pollution and save the environment, people are likely to accept your point of argument.

The you attitude

Shift your focus to the audience, and chances are high that they are likely to relate the issue to themselves and are most likely to change.

Hence, use the “you attitude” i.e., shifting focus to the listener and giving them what they want to hear and then making subtle additions to what you want them to hear.

Make a good first impression

The first impression is indeed the last. This is the reason why image consultancy is such a growing sector.

A good first impression works wonders on the people around you, including the audience, and makes your work of convincing a lot easier.

Avoid appearing shabby, ill-mannered, and refrain from using uncourteous and biased language.

Doing these will reverse the effect you want from the audience and will drive them away from your opinion.

HOW TO MAKE A GOOD FIRST IMPRESSION?

If you are the type who gets nervous easily and have fear of public speaking, practice till you excel in your task.

I used to dread speaking in front of people, and partly still do.

Earlier, unless and until someone called my name to state my opinion or start with the presentation, I didn’t even raise my hand to say that I have an opinion or I am left to present on the topic.

I had to do something about this problem. So, I made a plan.

2 weeks before the presentation, I wrote the script and read it over and over again.

After reading multiple times, I imagined my room to be the classroom and practiced in front of a mirror.

The main thing I was concerned about was keeping my head clear on the day of my presentation. And that’s what happened.

Since my mind was clear and relaxed, and I had practiced my speech over and over again, presenting came more naturally and confidently.

You might ask what is the purpose of impression management?

Impressions are used for Ingratiation i.e., getting others to like us so that they will be more than willing to accept or agree to your point.

If you like someone, you are drawn towards them and are likely to agree on what they agree or say.

TIP- Try to come early to the venue, and dress appropriately to the needs of the occasion. And don’t forget to smile!

PERSUASIVE SPEECH EXAMPLES

1. wendy troxel – why school should start later for teens.

Almost all the important elements of a persuasive speech are found in this TED talk by Wendy Troxel.

Take a closer look at how she starts her introduction in the form of a real-life personal story, and how she makes it relevant to the audience.

Humor is used to hook the audience’s attention and in turn their interest.

She is also likely to be perceived as credible, as she introduces herself as a sleep researcher, and is speaking on the topic of sleep.

Thesis of how early school timings deprive teenagers of their sleep and its effects is introduced subtly.

The speaker supports her statements with facts, answers the question “why” and most importantly, presents both sides of an argument; effects of less to lack of sleep and its consequences and the effects of appropriate and more sleep on teenagers.

The use of non-verbal elements throughout the speech adds value and richness to the speech, making it more engaging.

The use of Pathos as a persuasive technique appeals to the audience’s emotions; at the same time backing the argument with Logos, by giving scientific reasons and research findings to support the argument.

Lastly, the speech is meaningful, relevant, and thought-provoking to the audience, who are mostly parents and teenagers.

2. Crystal Robello- Being an introvert is a good thing

In this example, Crystal Robello starts by giving personal experiences of being an introvert and the prejudices faced.

Notice how even without much statistics the speech is made persuasive by using Ethos as a technique; and how credibility is achieved by mentioning leaders who are introverts.

3. Greta Thunberg- School strike for climate

One of my favorite speeches is the above speech by Greta Thunberg.

She uses all the techniques; pathos, ethos and logos.

Also notice how the speaker speaks with emotions, and uses body and paralanguage efficiently to create a dramatic impact on the audience.

Her genuine interest is clearly reflected in the speech, which makes the audience listen with a level of concern towards the topic, climate change.

To sum up, we looked at the things to keep in mind before writing a speech and also became familiar with the general outline or the structure of a persuasive speech.

We also looked at some of the tips and tricks of persuasion, and lastly, got introduced to 3 amazing persuasive speech examples.

So, now that you know everything about persuasion, rest assured and keep the above-mentioned things in mind before starting your next speech!

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How to write a persuasive speech

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Being able to write and deliver a persuasive speech is not only a skill that will help you at university – but something that will help you in both your career and your personal life. Whether you’re giving a graded speech for a class, explaining something as part of your job, or defending something you’re passionate about, delivering a persuasive speech will only help you to succeed. Follow our tips for how to develop your skills in persuasive speech writing.

What is a persuasive speech?

To persuade someone is to change their point of view and have them agree with you. In a university setting, this may be for a graded presentation or a debate. Although given verbally, your first step will be to write the speech before you deliver it – this will ensure you are fully prepared, have time to think about what you want to say, and ensure everything is properly researched. You don’t want to get caught out saying something that is untrue.

Persuasive speech topics

The first thing you need to do when writing a persuasive speech is to choose your topic. If you’re giving a speech as part of your university degree, this may have been provided to you as part of the assignment. If one hasn’t been provided, but the speech is for a specific class , try to think about the topics covered in your previous lessons or suggested reading from the teacher. Use the knowledge you’ve already gained in the class and show your teacher just how much you’ve paid attention.

Passion is key

If there are no guidelines on choosing your persuasive speech topic, then you have more choice when making your decision. This is a great opportunity to talk about something you’re truly passionate about. If your audience sees you are genuinely interested in your topic, they will see your speech as more authentic and credible. How can you persuade someone to side with you if it doesn’t seem like you believe in what you’re saying yourself?

Persuasive speech examples

If you’re still struggling to think of a topic, here are some examples that might help. When choosing from the below examples, it is still important to select a topic that interests you. Some good examples of persuasive speech topics for university students include:

• Is eating meat unethical?
• Should the minimum wage be increased?
• Should cities offer free bike sharing programmes?
• Can money buy happiness?
• Should we abolish daylight savings time?
• Are art and music programmes an essential part of schooling?
• Should more people use public transportation?
• Should teenagers be allowed to purchase violent video games?
• Should we donate unused food from supermarkets?
• Should we keep animals in zoos?

Now that you’ve picked your topic, you can start writing your speech. The first thing you need to know is your opinion. Are you for or against your topic? Once you’ve decided which side of the argument you want to defend, you can begin writing your persuasive speech.

Research, research, research

All university assignments begin with research, and persuasive speeches are no different. You can research however suits you best, utilising library resources, books you own, and the internet. It may even help to research both sides of the argument, including the opposing opinion to your own, to get a better understanding of your chosen topic.

Persuasive speech structure

Start your persuasive speech with a strong introduction, grabbing the attention of your audience. This can be emotional, shocking, or funny – as long as it is powerful. After you have your audience’s attention, you should clearly introduce the topic of your speech.

You now need to distil your research into a few key arguments. These should be the most powerful and persuasive arguments from your research, the ones that you believe will convince your listeners to agree with your point of view. Choose between two to four key arguments to keep your audience interested.

When giving a persuasive speech, it is important to acknowledge and address any counter arguments from the opposition. Not only does this show that you have done your research, but it addresses any concerns or doubts your audience may have.

Lastly, you should finish your persuasive speech with a strong closing argument. You may choose to save your strongest argument for this point, or reinforce a previous point you made. Either way, your closing argument should be the thing your audience remembers the most.

Giving a persuasive speech as an international student

If you’re studying at a UK university and English isn’t your first language, you may worry about writing a persuasive speech as part of your degree programme. The best way to prepare in this scenario is to make sure you have a strong understanding of the English language. At Durham University International Study Centre, you can take a pathway programme designed to develop all the skills you need to succeed as an international students. These programmes include a core English module programme designed to develop your language skills to a university level.

You can also develop your English language skills outside of the classroom. Choosing to live in student accommodation gives you even more opportunities to speak English in a less formal setting. And who knows? You can even practise delivering a persuasive speech by convincing your flatmates what to cook for dinner tonight.

Frequently asked questions

What is an example of persuasive speech .

A persuasive speech is any time you are having to choose a side of an argument and present it to another person. Persuasive speeches are used in many different areas of life. This could be in a school or university setting, in a job, or in a social setting.

What are some good persuasive speech topics for university? 

When choosing a persuasive speech topic for university, always choose a topic or cause you’re interested in and passionate about. If you want to convince other people to agree with your stance, you must be seen to believe in it yourself.

How do you start a persuasive speech?

The best persuasive speeches always start with an impactful opening that grabs the audience’s attention. If you hope to persuade someone to agree with you, they need to listen to your whole argument. A strong opening ensures the audience is listening to you from the very start.

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Are you a student who needs to write persuasive essays? Or are you someone who works in a field that requires you to persuade people to take action or convince them about something? In both cases, you might benefit from learning what persuasive writing is and how to use it for success.  

In this article, we explore the definition of persuasive writing and get some persuasive writing tips to improve your writing style. 

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What is persuasive writing? 

Persuasive writing is a style of writing that focuses on convincing the reader to agree with a specific opinion or point of view or take a particular action. This form of writing is common in advertising, essays , opinion pieces, and speeches. 

It enables the writer to take a clear stand on a given topic. Once the writer takes a stance, they state their opinion and set the tone for the rest of the content. The persuasive writing style relies on logical reasoning and facts (data, statistics, expert opinions, anecdotes, etc.) to ensure the argument sounds believable and cogent.

Elements of persuasive writing

To achieve the chief goal of persuasive writing, which is convincing the reader to accept a given viewpoint, your content should have certain key elements for adequate impact. 

Let us discuss these elements:

• Convey a strong opinion or idea: Content that follows the persuasive style of writing requires the writer to state their opinions, thoughts, or ideas clearly.
• Establish the writer’s authority: Content in this form enables the writer to establish their credibility and authority. For example, writers express strong opinions and viewpoints through persuasive essays.
• Appeal to the readers: When done right, readers engage heavily with such content since it creates a positive impact at a significant level.
• Present logical arguments: This form of writing involves adding logical statements and arguments that support and strengthen the writer’s viewpoint. 
• Place facts within the content: When a content piece is fact-driven, it makes for a great persuasive writing example. This is because statistics, data, and expert opinions lend authenticity to it. 
• State opposing views and arguments: Such content acknowledges and discusses opposing views to negate or nullify them and influence the readers’ views.
• Strong word choice: Persuasive writing requires the use of expressive, powerful, and stirring words that make readers believe in an idea or urge them to act in a specific manner.

Examples of persuasive writing

In this section, let us study some examples of persuasive writing.

• Persuasive speech: In the following example, it is evident that the writer aims to encourage people to take action by contributing through donations.

“Imagine a world where everyone has access to clean water. A world where children can go to school without worrying about hunger. A world where people can live their lives free from disease. This is the world we can create by supporting organizations that work to end poverty and inequality.”

“By donating to our organization, you are making a direct impact on the lives of people in need. Your contribution will help provide essential resources, such as food, shelter, and healthcare, to those who are struggling. Together, we can build a more just and equitable world.”

• A persuasive letter to a friend: In the following example, the writer describes their experience of visiting New York. 

“I had the best time visiting New York last summer. The food was amazing, the people were friendly, and there were so many things to do. You should definitely check out the Statue of Liberty. I’m sure you’ll love it as much as I did. You should visit New York this year!”

Benefits of persuasive writing

Persuasive writing is a powerful tool that can be used to influence readers, change opinions and attitudes, and prompt action. The benefits of employing this writing style can bring about several favorable changes to your content. 

Let us discuss some key advantages of employing this writing style:

• Critical thinking enhancement: Persuasive writing requires you to analyze information, evaluate arguments, and offer logical reasoning for every idea expressed in a writeup. This can enhance your critical thinking skills.
• Enhanced communication skills: As a writer, you can connect with your audiences through such writing. Improvement in communication is an important plus, particularly in professional and educational settings where convincing your audience is critical.
• Confidence and personal growth: Persuasive essays can boost your confidence and help you develop your ability to articulate your thoughts and beliefs well.
• Decision-making support: Persuasive writing can provide readers with valuable information and different perspectives, helping them make informed decisions.

Techniques to enhance persuasive writing

By now, it is clear that persuasive writing is highly useful in various settings. However, without persuasive writing tips and techniques, it might seem challenging to employ this writing style with flair. 

So here are some persuasive writing techniques that you can use to ensure your content engages its audience and compels them to change their minds or take action. 

• Organized writing: The writing should be organized to make it easy for the reader to follow every point. Arguments should have a clear introduction, body paragraphs, and a strong conclusion.
• Compelling expressions: Expert writers often use rhetorical devices such as repetition, rhetorical questions, and parallelism to emphasize their points.
• Emotional appeal: While facts are crucial here, appealing to the reader’s emotions can be highly effective. Writers often use emotional language or stories to connect with the reader on a personal level.
• Multiple perspectives: Discussing and addressing opposing viewpoints strengthens the argument. By acknowledging and refuting counterarguments, you can show that you have considered multiple perspectives.
• Call to action: Persuasive writing accompanied by a call to action is crucial in many cases, particularly when you seek a financial commitment from the readers in response to the idea presented.

Importance of persuasive writing

The persuasive style of writing creates a deep impact on the reader when it is done correctly. Educators, motivational speakers, advertisers, politicians, and many others use it in everyday communication to influence and inspire their audiences. 

Students frequently use it to write argumentative essays , and they can benefit from learning how to write in a persuasive style. 

Let us quickly understand the importance of persuasive writing: 

• Improves decision-making abilities
• Builds credibility and trust
• Drives business success
• Strengthens critical thinking
• Encourages engagement and action
• Enhances communication skills
• Promotes knowledge sharing
• Empowers advocacy and social change

Common mistakes in persuasive writing and how to avoid them

Convincing your audience to accept a point of view or think in a specific way is quite tough. When you add the complexity of communicating your message to multiple entities or stakeholders, the problem increases manifold. 

In such cases, persuasive writing can come to your rescue. However, to ensure it is effective, you must steer clear of certain common mistakes. Here are some things you should avoid:

• Making vague or unclear opening statements, arguments, or thesis statements
• Offering insufficient or unreliable evidence to support your arguments and claims
• Ignoring or dismissing counterarguments, leaving matters unaddressed 
• Relying too much on emotional appeals or ideas
• Employing a disorganized structure to convey your message 
• Using an inconsistent or inappropriate tone
• Generalizing and making sweeping statements
• Failing to include a clear call to action  
• Using technical, complex terminology or jargon and overly complex language

Persuasive writing prompts

Here is a list of sample persuasive writing prompts that you can study to independently write prompts:

General 

• Should schools offer longer school days?
• Is technology harmful or beneficial to society?
• Should animals be kept in zoos?

Social issues

• What are the benefits of diversity?
• Should there be a minimum wage?
• Is social media harmful to mental health?
• Are standardized tests effective in measuring student learning?
• Is homework beneficial or harmful to students?
• Are online classes as effective as traditional classroom instruction?

Personal experiences

• What is the most important value in your life?
• What is your biggest regret?
• What is your greatest achievement?

Current events

• Is artificial intelligence a threat to humanity?
• Should there be stricter regulations on social media companies?
• What are the consequences of global warming?

Persuasive writing can make you an influential communicator. By recognizing the power it wields and using it to skillfully convey your message to the intended audience, you can change the minds of not only individuals but also diverse groups. 

For documents that matter, like college admissions essays, you should opt for professional editing and proofreading . You can also benefit from editing and proofreading services for various other documents. PaperTrue, a leading SaaS-based solutions provider, offers artificial intelligence-assisted editing and proofreading. Talk to our team to learn more about our products.  

Want to continue reading? Here are some other articles for you:

• Structure of an Essay: 5 Tips to Write an Outstanding Essay
• 8 Types of Essays | Quick Summary with Examples
• How to Write a Conclusion for an Essay (Examples Included!)
• 2024’s Top 10 Thesis Statement Generators (Free Included!)
• How To Write a College Admissions Essay That Stands Out

Frequently Asked Questions

What is the purpose of transition words in persuasive writing, why is persuasive writing considered nonfiction, why does persuasive writing sound powerful, what is the purpose of using rhetorical questions in persuasive writing.

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50 Persuasive Speech Topics for High School Students

September 9, 2024

Throughout high school, students will be asked to write about topics and make compelling arguments for certain positions. These persuasive speeches and other writing assignments train a student's communication skills. Creating a compelling, persuasive speech is a powerful skill that will help students in all aspects of their careers, not just in writing courses. The ability to write persuasively will especially have a huge effect on your admissions results when writing your personal statements and essays for college. 

With a powerful speech, students can express their opinions, influence others, and develop critical communication skills for school and the workplace. Choosing the right topic for a speech is often as important as how well it's written. To help you find the right topics for your audience, here are 50 persuasive speech topics you can use to help you get started with your writing. 

Want an expert's opinion on your college applications? Book a free strategy call and begin your admissions journey today! 

What Makes a Good Persuasive Speech Topic?

Compelling persuasive speech topics are relatable, debatable, and relevant. Students should investigate a topic they're passionate about and will intrigue an audience. Don't just take an easy position everyone can agree with—audiences are interested in ideas they may have never heard before, expressed enthusiastically by a passionate speaker. 

When ideating a topic, find something with clear, opposing viewpoints. Research the available arguments and present your speech in a way that promotes a meaningful discussion. For example, topics regarding the use of social media, the right to freedom of speech, and the Supreme Court are general and can engage a wide audience. 

Topics that everyone agrees with, have no opposing viewpoints, and require no research will not make for interesting speeches. Choose a topic that will challenge you and your audience, but avoid being offensive or controversial for its own sake. A topic you're genuinely interested in—like renewable energy for engineering students or social media platforms for communications students will make writing a compelling speech much more natural. With additional research and effective writing techniques, you can craft a speech to captivate an audience. 

How to Choose the Right Persuasive Speech Topic for Your Audience

Choosing the right topic starts with knowing your target audience. While ideating, consider:

• Who are you targeting? 
• What do you want to convince them? 
• What counter-arguments may they have? 

Think about those who would agree with you, be on the fence with you, and who would directly oppose your viewpoint. Writing persuasively is not just about presenting facts and hoping others agree. It's about making an emotional connection with your audience and using that impression to shift their thinking. 

Once you've given careful thought to those you'd be presenting to, brainstorm persuasive speech topic ideas that may resonate with them. Make a list of potential ideas and interrogate their merit. Consider current events, personal experiences, and issues others may relate to. Then, narrow down your list to the persuasive topics you would be most interested in—as an audience member and a researcher. 

Once you've landed on a few interesting topics, don't rest on them. Ask for feedback and get insights from family, friends, and teachers. Outside perspectives are important; others may have experiences that could provide you with valuable knowledge to use when refining your topic. 

50 Persuasive Speech Topic Ideas

School topics.

• The Benefits and Drawbacks of Mandatory School Uniforms
• How Effective is the School Grading System?
• How Students can Shape their Curriculum
• Is Homework Beneficial or Harmful?
• How Would Schools Handle a Four-Day Week?

Art and Humanities Topics

• Art or Vandalism: The History of Graffiti
• Art vs STEM: What Should Schools Prioritize?
• AI-Generated Media: How Do Humans Value Art?
• The Correlation Between Art and Mental Health
• Are Video Games the Ultimate Artform?

Social Issues Topics

• The Right to Protest: Traditional Movements vs Digital Activism
• Why do Wealthy Countries have Declining Birth Rates?
• Should For-Profit Prisons be Permanently Abolished?
• Is Healthcare a Human Right?

Environmental Issues

• Why Corporations Need Stricter Plastics Regulation
• Environmental Ethics: Human Development vs Species Preservation
• The Benefits and Drawbacks of Fully Electric Vehicles
• History of Geo-Engineering: Can Society Reverse Climate Change?
• What is Dark Oxygen? The Effect of Deep Sea Mining

Technology and Media Topics

• Should the Government Regulate the Coming AI revolution?
• Where Does Online Misinformation Come From?
• Why Does Social Media Affect Self-Image?
• The Right to Privacy: How Online anonymity affects people's behavior
• Why All Messaging Apps Should Have End-to-End Encryption
• Should Artificial Intelligence be Used in Creative Works?
• Should Social Media Platforms be Accountable for their Users?

Politics and Government

• Should Voting be Compulsory?
• How Public and Private Funding Affect Political Campaigns
• What is gerrymandering? 
• Why Do Some Countries Have Mandatory Military Service?
• The benefits and drawbacks of term limits for elected officials

Sports Topics

• Should esports be officially recognized as part of the Olympic Games?
• MMA and Boxing: The Ethics of Broadcasting Violence
• Has Football Become More Dangerous?
• Should Men and Women compete in the same Leagues? 
• Restrictor Plates: Why Did NASCAR Make Racing Slower?

Economy and Finance

• Should Cryptocurrency be Regulated?
• Does a minimum wage help or hurt the economy?
• Employees vs contractors: How freelance work Affects commerce
• Is Universal Basic Income a Viable Option?
• When should the Government regulate the Market?

STEM Topics

• What are the Benefits of Mars Colonization?
• City Planning: How US Infrastructure Affects the Environment
• Why Nuclear Energy is the Cleanest, Safest, and Cheapest Option
• Why the US Hasn't Returned to the Moon Yet
• Where will Technological Implants take Human Evolution?

Culture and Entertainment Industry Topics

• How Binge-Culture Has Affected Our Attention Spans
• How Streaming Services Caused the 2023 Writers Strike
• Why are actors paid so highly? Hollywood's income inequality
• Should IP Copyright be abolished? 

Enhance Your Academic Profile With InGenius Prep

Crafting a persuasive speech isn’t just about presenting facts—it’s about connecting with your audience, understanding their perspectives, and sparking meaningful conversations. These skills are especially important in the college admissions process, where every aspect of your college application is trying to convince an Admissions Officer you're worthy of acceptance. 

For more on college applications, InGenius Prep's counseling services are designed to guide high school students through every step of the admissions process. With a focus on story-telling, candidacy building, and highlighting the most impactful aspect of your student profile, we’ll help you capture the attention of your admissions officers. 

Ready to take the next step? Book a free strategy call with an advisor today to start your admissions journey.

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