There is no shortage of people serving coffee. Who is your competition? How will you address competition – and how will they handle your entrance into the market?
What kind of coffee shop equipment do you need? Create your list in this section.
In this section, you will first discuss your financing options and highlight your pro forma financial documents, including:
Your coffee shop's sales projection is built on a few essential variables – the ebb and flow of your customer numbers, your products (profit centers), and your pricing.
Once you have determined your average customer purchases and determined your fixed and variable costs, you will choose your projected coffee shop net income.
A balance sheet has two main parts. The first shows the assets of your coffee shop. The second is the liabilities of your company (this will also include your debts). All of the assets always equal liabilities and equity.
Use this is to outline the permits that are needed to open and any subsequent notes.
Detail your calendar and timeline for opening a coffee shop.
Aside from the risk of losing the entire coffee business, what other risks are there? How do you intend to address them?
Every coffee shop business needs an exit strategy. Detail it here in this section.
As you plan your coffee shop business, seasons may pass – you will need to continue to monitor and develop an ongoing market analysis.
Where do you start.
So, where and how do you start writing your plan?
First, you don't have to tackle each section in order. For example, the executive summary, which always comes first in a business plan, is often written last.
I would start writing your coffee shop business plan with the business description and concept. Second, I would develop an understanding of your target market and build your coffee shop menu around them. Third, I would write about the coffee equipment that I would need and the costs. Fourth, I would develop your coffee branding section. And then, I would start working on my coffee shop budget and cost breakdown.
This is my personal preference in writing business plans for coffee shops. However, you may have different methods. Whichever way works best for you and allows you to thoroughly plan and understand your coffee business is the one you should use.
Once you've settled on these business plan subjects, you can develop and write the rest of your business plan. Everything from your coffee shop branding, management, and barista training .
Writing a business plan can be challenging. Understanding each section and what should be discussed can seem daunting.
That's why we created an easy-to-use coffee shop business plan template for you. This free template details every business plan section and describes what should be in every section.
Our coffee shop business plan template (MS Word Format) is guaranteed to save you hours in research and conveniently allows you to fill in each section.
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Creating a comprehensive business plan is crucial for launching and running a successful coffee shop. This plan serves as your roadmap, detailing your vision, operational strategies, and financial plan. It helps establish your coffee shop’s identity, navigate the competitive market, and secure funding for growth.
This article not only breaks down the critical components of a coffee shop business plan, but also provides an example of a business plan to help you craft your own.
Whether you’re an experienced entrepreneur or new to the food and beverage industry, this guide, complete with a business plan example, lays the groundwork for turning your coffee shop concept into reality. Let’s dive in!
Our coffee shop business plan is structured to cover all essential aspects needed for a comprehensive strategy. It outlines the shop’s operations, marketing strategy, market environment, competitors, management team, and financial forecasts.
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Fully editable 30+ slides Powerpoint presentation business plan template.
Download an expert-built 30+ slides Powerpoint business plan template
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The Executive Summary presents a concise overview of your coffee shop’s business plan, encapsulating the essence of your establishment and its offerings. It should articulate your market positioning, the variety of coffee and related products you offer, its location, size, and a brief on the daily operations.
This section should also delve into how your coffee shop will carve its niche within the local community, including an analysis of the number of direct competitors in the vicinity, identifying who they are, as well as highlighting your coffee shop’s unique selling points that set it apart from these competitors.
Moreover, information about the management and co-founding team should be included, elaborating on their roles and the value they bring to the coffee shop’s success. Additionally, a synopsis of your financial projections, including anticipated revenue and profits over the next five years, should be provided here to offer a clear view of your coffee shop’s financial strategy.
The business overview section should detail the coffee shop’s specific features, including its size, seating capacity, and concept. This is where you explain what makes your coffee shop unique, such as its focus on specialty coffees and local artisanal pastries, and how it operates.
Example: “Bean Haven,” located in the bustling Midtown area, spans 2,000 square feet and can seat 40 customers. It stands out with its range of gourmet coffees and fresh pastries, all sourced from local suppliers. The shop’s modern POS system ensures efficient service, enhancing the overall customer experience.
In this section, analyze the local and national coffee shop market. Discuss the size of the market, growth trends, and consumer preferences. This analysis should position your coffee shop within the broader industry context and highlight its potential to meet current consumer demands.
Example: Bean Haven enters a U.S. coffee shop market valued at $45.8 billion. In its neighborhood, known for a dense population of young professionals, Bean Haven’s focus on health-conscious options and its role as a community hub align with shifting consumer preferences, setting it apart from six main competitors in the area.
This section outlines the experience and roles of your management team. Detail how their background and skills contribute to the success of the coffee shop.
Example: Bean Haven is led by a CEO with 10 years of experience in café management, overseeing daily operations and supply chain efficiency. The CFO, with a background in hospitality sector marketing, handles the shop’s financial strategies and marketing campaigns, ensuring robust business operations.
Here, present your financial goals and projections. Include revenue targets and profit margins, providing a clear picture of your coffee shop’s financial aspirations and health.
Example: Bean Haven aims for $830,000 in annual revenue with an 11% EBITDA margin by 2028. This goal is supported by a focused approach on high-quality offerings, strategic marketing, and community engagement, positioning Bean Haven for success in the competitive market.
For a Coffee Shop, the Business Overview section can be neatly divided into 2 main slides:
Talk about your coffee shop’s look and feel, highlighting cozy seats and nice lighting that make it welcoming. Mention its location, noting how easy it is to get there, like being close to shops or having easy parking. Explain why this spot is great for attracting customers.
List the kinds of coffee and other items you sell, including snacks or light food. Discuss pricing, making sure it matches the quality of what you’re selling and suits your target customers . Share special features of your shop, such as using local products or offering unique coffee flavors. Mention any deals or events you have to keep customers coming back.
In the Market Overview of your coffee shop business plan, begin by exploring the size of the coffee industry and its potential for growth. This analysis is key to understanding the breadth of the market and pinpointing opportunities for expansion.
Next, discuss current trends in the coffee market, like the growing demand for specialty coffee, the appeal of ethically sourced and organic beans, and the innovation in coffee brewing techniques. Highlight the interest in offerings that cater to diverse preferences and dietary needs, such as plant-based milk options and artisanal blends, as well as the increasing importance of sustainability in the coffee industry.
A competitive analysis is not just a tool for gauging the position of your coffee shop in the market; it’s also a fundamental component of your business plan.
This analysis helps identify your coffee shop’s unique selling points, which are essential for differentiating your business in a competitive market.
In addition, competitive analysis is integral in laying a solid foundation for your business plan. By examining various operational aspects of your competitors, you gain valuable information that ensures your business plan is robust, informed, and tailored to succeed in the current market environment.
The first step in conducting a competitive analysis for your coffee shop is identifying your direct and indirect competitors. Direct competitors include nearby coffeehouses or chains that offer similar services and products, while indirect competitors might encompass local juice bars, tea houses, or even convenience stores selling coffee.
Utilize tools like Google Maps to map out competitor locations and understand their distribution across your area. Online platforms like Yelp, Google Reviews, or social media channels provide invaluable insights into customer reviews and ratings, shedding light on competitor strengths and weaknesses . For instance, if a rival coffee shop receives praise for its artisanal coffee blends and cozy ambiance, it signifies a notable strength.
To gain a deeper understanding of the competitive landscape, analyze various facets of your competitors’ strategies:
Defining your coffee shop’s unique value proposition is critical. Perhaps your establishment specializes in single-origin, ethically sourced beans, or you have a signature blend that customers rave about. Emphasize these unique offerings to distinguish your brand in the market.
Consider market gaps and evolving customer preferences. If there’s a growing preference for sustainable practices or an increasing demand for specific coffee types (organic, fair trade, etc.), tailoring your offerings to meet these needs can position your coffee shop favorably amidst competitors.
Tailoring your offerings to your location is essential. A coffee shop in a bustling business district might emphasize quick service and convenience for professionals on the go. At the same time, a suburban café could focus on creating a warm, family-friendly environment to attract locals seeking a relaxing spot for gatherings or leisurely coffee breaks.
Start by doing a SWOT analysis for the coffee shop. Point out Strengths (like skilled baristas and a variety of coffee options), Weaknesses (such as high running costs or lots of competitors), Opportunities (for instance, more people wanting unique coffee experiences), and Threats (like economic changes that might reduce how much people spend on coffee).
Then, make a marketing plan that shows how to draw in and keep customers. This could include ads aimed at the right people, deals to save money, an active and interesting online presence, and getting involved in the local area.
Utilize various marketing channels to reach and engage your audience effectively.
Connect with the local community to increase foot traffic:
Attract customers with enticing offers and loyalty programs:
Optimize sales channels to maximize revenue and customer satisfaction.
Maximize each customer’s visit:
Offer subscription-based models for regular income and customer retention:
Facilitate convenient ordering and pickup options:
Lastly, set up a detailed timeline that marks important steps for the coffee shop’s start, marketing actions, growth in the number of customers, and goals for getting bigger. Make sure there’s a clear plan and goal for moving the business forward.
The Management section focuses on the coffee shop’s management and their direct roles in daily operations and strategic direction. This part is crucial for understanding who is responsible for making key decisions and driving the coffee shop toward its financial and operational goals.
For your coffee shop business plan, list the core team members, their specific responsibilities, and how their expertise supports the business.
The Financial Plan section is a comprehensive analysis of your financial projections for revenue, expenses, and profitability. It lays out your coffee shop’s approach to securing funding, managing cash flow, and achieving breakeven.
This section typically includes detailed forecasts for the first 5 years of operation, highlighting expected revenue, operating costs and capital expenditures.
For your coffee shop business plan, provide a snapshot of your financial statement (profit and loss, balance sheet, cash flow statement), as well as your key assumptions (e.g. number of customers and prices, expenses, etc.).
Make sure to cover here _ Profit and Loss _ Cash Flow Statement _ Balance Sheet _ Use of Funds
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July 6, 2023
Adam Hoeksema
When it comes to starting a coffee shop, writing a business plan may not be your top priority. You're probably eager to dive into the exciting world of brewing aromatic coffee and serving delicious treats, rather than spending days crafting a detailed plan.
However, it's important to understand that potential lenders and investors often require a business plan before they consider supporting your venture. So, while it may not be your first choice, having a well-prepared business plan with realistic financial projections is crucial to securing the financial backing you need.
So if you have to do it, this article is going to help you walk through the following:
With that in mind as the path forward, let’s dive in.
A coffee shop business plan should effectively convey to investors and lenders why customers would prefer to frequent your coffee shop, why you or your team are the ideal individuals to manage the coffee shop, and how the financial projections are structured to ensure a worthwhile return on their investment. Below is a comprehensive layout of our complimentary coffee shop business plan template.
Ii. market analysis, iii. business concept, iv. marketing strategy, v. operations plan, vi. financial plan, startup costs and use of funds, annual sales, gross profit and net profit, key financial ratios, financial summary, income statement annual summary, cash flow statement annual summary, balance sheet annual summary, vii. management team.
VII. Conclusion
Central to any coffee shop business plan is market research. You need to comprehend your position in the market and aim to validate that there is ample demand for your specific coffee shop concept, location, and pricing structure. You can explore more about our coffee shop market researc h approach here, but ultimately, you aim to understand your competition, gain insights into potential customer footfall, select an optimal location, and anticipate any seasonal trends that might influence your business. Here are some instruments and strategies for conducting market research for your proposed coffee shop.
We recommend using Google Keyword Planner to assist you in determining which keywords to advertise for attracting customers to your coffee shop's website. The tool also provides an estimate of how much each click will cost when advertising for various keywords, as seen below:
We utilize both Google Keyword Planner and Ahrefs to discover which keywords are channeling traffic to your competitors' websites. For instance, you can run a report on a competitor's website to see the keywords they rank for and the amount of organic traffic each keyword brings. This information can help streamline your SEO efforts.
We use Google Trends to identify how seasonal your coffee shop concept might be. As an example, you can see below that the search volume for “coffee shop near me” in the United States is somewhat seasonal in nature. January is consistently the low point, with the summer and fall tending to be the high point of the season.
Lastly, we find it beneficial to generate foot traffic reports on your competitors to ascertain the typical number of customers they receive at their coffee shops. You can see an example below that indicates the number of visits per month for a specific location:
In the end, the potential customer base for your coffee shop will be a critical assumption that will form the backbone of your financial projections. Therefore, understanding the footfall of your competitors can aid you in estimating potential traffic to your coffee shop.
Once you've conducted thorough market research, it's time to develop financial projections for your coffee shop. Our coffee shop financial projection template is designed to help you estimate revenue based on customer traffic, taking into account factors such as seating capacity and the efficiency of your kitchen operations. These projections serve two important purposes: demonstrating your ability to repay a loan and showcasing the potential return on investment for potential investors. To achieve this, consider the following steps:
Our coffee shop projection template offers guidance in this process and provide a standardized format that meets the requirements of investors and lenders. Typically, a comprehensive set of projections for a startup coffee shop should include an integrated income statement, balance sheet, and cash flow forecast.
Remember, while writing a business plan and developing financial projections may seem daunting, they are essential steps in securing the necessary funding and creating a roadmap for your coffee shop's success. By following these guidelines and utilizing our templates, you'll be well-equipped to present a compelling case to potential investors and lenders.
Below is the content of our example coffee shop business plan. You can also access a Google Doc version of this coffee shop business plan template here , allowing you to personalize it to suit your needs. In addition, you can follow along with this video walkthrough designed to assist you in adapting the business plan to your specific coffee shop concept.
Brewtopia is a specialty coffee shop located in the heart of downtown, offering customers a unique and elevated coffee experience. Our target market is young professionals and coffee connoisseurs who are looking for high-quality coffee and a comfortable, chic atmosphere. Our goal is to differentiate ourselves from other coffee shops in the area by offering a unique selection of specialty coffee drinks and a curated menu of pastries and small bites, made with locally-sourced ingredients. In addition to traditional espresso-based drinks, Brewtopia will offer Nitro cold brew on tap and a variety of flavored lattes made with natural syrups. With a focus on quality, customer service, and community involvement, Brewtopia aims to become a staple in the downtown community and to provide customers with a memorable coffee experience.
The coffee industry is a rapidly growing market, with revenue in the US estimated at $48 billion in 2021. Within the industry, the specialty coffee segment is growing even faster as consumers are willing to pay more for a premium experience.
Our target market is young professionals, ages 25-40, who value convenience and quality in their coffee choices. The downtown area, where Brewtopia will be located, has several coffee shops, but none offer the same level of specialty drinks and baked goods that we will offer. With a focus on quality and a unique experience, Brewtopia is well-positioned to capture a significant share of the growing specialty coffee market in the downtown area.
Brewtopia's concept centers around providing customers with a unique and elevated coffee experience.
Our menu will include a variety of specialty coffee drinks made with high-quality, responsibly-sourced beans, as well as a curated selection of pastries and small bites made fresh daily using locally-sourced ingredients. In addition to traditional espresso-based drinks, Brewtopia will offer Nitro cold brew on tap and a variety of flavored lattes made with natural syrups, differentiating ourselves from other coffee shops in the area. Our chic and modern decor will provide a comfortable and inviting atmosphere for customers to work, relax, and socialize.
Brewtopia's marketing strategy will focus on building brand awareness and attracting customers through a strong presence on social media, targeted advertising, and community involvement. We will maintain a strong presence on platforms like Instagram and Facebook, showcasing our products and connecting with customers.
Our targeted advertising will focus on reaching young professionals in the downtown area through channels such as local publications and online ads. In addition, Brewtopia will be active in the community, hosting events and supporting local organizations, helping us to build relationships with our customers and establish ourselves as a part of the downtown community.
We will also offer loyalty programs and special promotions to encourage repeat business. Our pricing strategy will be competitive with other specialty coffee shops in the area, but slightly higher to reflect the premium quality of our products.
Brewtopia will be open 7 days a week, from 7am to 7pm. Our team of baristas will be trained to provide exceptional customer service and to prepare a wide range of specialty coffee drinks. We will use a point-of-sale system to manage orders and track inventory, and all baked goods will be prepared fresh daily on-site.
Brewtopia will occupy a 1,500 square foot space in the downtown area, which will include a kitchen for preparing food, a bar for coffee preparation, and seating for 20-25 customers. The space will be designed to be modern and chic, creating a welcoming atmosphere for customers.
The start-up costs for Brewtopia are estimated at $200,000, which includes the costs of leasing a space, equipment and supplies, marketing and advertising, and initial inventory. We plan to finance the startup costs through a combination of personal savings, a small business loan, and investments from friends and family.
All of the unique financial projections you see here were generated using ProjectionHub’s coffee shop financial projection template . Use PH20BP to enjoy a 20% discount on the template.
Brewtopia will be owned and operated by Jane Doe, a seasoned coffee professional with over 10 years of experience in the coffee industry. Jane will manage the daily operations of the business and provide exceptional customer service, while also training and supervising a team of baristas. Additionally, Jane will be responsible for the financial management of the business and the development of our marketing strategy.
Brewtopia is poised to fill a gap in the specialty coffee market in the downtown area. With a focus on quality, customer service, and community involvement, we aim to become a staple in the downtown community and provide customers with a memorable coffee experience. With a solid financial plan and a seasoned management team, Brewtopia is well-positioned for success in the growing specialty coffee market.
What are the essential elements to include in a coffee shop business plan.
A coffee shop business plan should include sections on executive summary, company description, market analysis, target audience, menu and pricing, marketing and promotional strategies, location and facilities, staffing and management, and financial projections.
When selecting a location for your coffee shop, consider factors such as foot traffic, proximity to offices or residential areas, competition in the area, parking availability, and visibility. A bustling area with a high concentration of your target customers can be an ideal location.
Financial projections for a coffee shop should include estimates for start-up costs, monthly expenses (such as rent, utilities, ingredients, and employee salaries), projected sales revenue based on customer traffic and average spending, and a break-even analysis to determine when your coffee shop will become profitable.
Adam is the Co-founder of ProjectionHub which helps entrepreneurs create financial projections for potential investors, lenders and internal business planning. Since 2012, over 50,000 entrepreneurs from around the world have used ProjectionHub to help create financial projections.
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If you are looking to write a coffee shop business plan, you have come to the right place.
A coffee shop business plan is an essential tool for coffee shop owners or people who want to open a coffee shop. A business plan will help you plan your strategy for success and act as a guide as you look to build your coffee shop.
In this article, we’ll look at why you should write a business plan for your coffee shop or cafe, as well as provide you with a sample and a template that contains inspiration for the things you should include in your coffee shop business plan.
Table of Contents
The basic idea behind a coffee shop is simple. The business needs to sell enough coffee products to cover costs and make a profit. However, many variables will define whether your business is successful.
A coffee shop business plan will help you plan a strategy for success. It will consider factors such as opportunities, risks, and how you will market yourself . By having a good idea of this before you start a coffee shop, you will be better placed to overcome or avoid any difficulties.
Here are some examples of how a business plan could help iron out any difficulties:
Without a business plan, you would either not know about the potential difficulties listed above, or you would be aware of them but lacking any defined strategy for overcoming them. By creating a coffee shop business plan, you can tackle issues with a clearer head.
Business plans are also essential documents if you plan to apply for funding for your coffee shop.
You’ll likely need to submit the business plan to the bank when applying for a loan, or to investors when applying for equity funding. Having a well-thought-out business plan shows you have done your market research and analyzed your idea which helps give investors an overview of the risks and potential rewards of investing.
If you are going to use your business plan to apply for funding, you’ll need to go into a little more detail about the financials of your business. This will include your income and expenses and you’ll also need to include a section that discusses how you will use the money you’re raising.
A Google search will reveal differences when it comes to the exact sections you should include in your coffee shop business plan.
Nonetheless, a coffee shop business plan template will include the sections listed below. In this part of the article, we’ll go through a coffee shop business plan template and discuss what you should include in each section.
The executive summary is a short overview of your coffee shop business plan. It should include all the important details about your business. When deciding what to include, think about what you would want someone to see if they told you they would only read this one section of your plan.
Open your executive summary with a statement about what your coffee shop business is all about. Talk about what it will offer that is unique and mention why you think it will be successful. Is it the only coffee house in town, for example?
Coffee shop name: AI Coffee Shop
AI Coffee will serve high-quality coffee to office workers and business people who work nearby. We will sell espresso-based drinks with a focus on providing quality at speed. We will sell coffee to take away as well as to eat in, with an indoor seating area with space for 25 customers in our coffee shop.
While there are other coffee shops in the area, we believe that there is demand for more — especially ones that focus on a high-quality product. We will also provide a light lunch menu and pastries that we believe will differentiate us from other coffee shops in the area.
In the company overview section, you should include practical details about your coffee shop business. This will include:
While this may seem like a lot of work, the good news is this also serves as a way to kill two birds with one stone. As you flesh out your company’s goals & vision statements, it’s important to track this information in an internal wiki . Not only will this help your business stay true to its course, but it can also serve as a great resource for your staff.
AI Coffee will be a privately held company owned entirely by Mr Smith, who will also manage the coffee shop. We will hire two full-time employees with at least two years of barista experience, as well as four part-time employees to help during busy periods.
Startup costs for the coffee shop will be $70,000, which will be spent on rent, renovations, and purchasing equipment. The owner has put up half the money and has borrowed half from a bank. Based on annual sales of $160,000 and after costs and wages, we expect to be profitable within the second year.
In the market analysis section, you should include details about the local market. This can include information on competitors, such as other coffee shops or any fast-food joints, restaurants, or bars that you think will be competing for your coffee shop’s money.
You should also outline what makes your coffee shop business unique and why you think it can be successful despite the competition. You can also include wider information about the coffee industry.
In the customer analysis section, you need to include information about your target market. Include details on who they are and why you think they will like your coffee shop, with metrics where possible. If you performed market research before starting your coffee shop business plan, include that here.
The coffee industry is expected to keep growing between 2020 and 2024 in the U.S. Research suggests that coffee is one of the most consumed beverages in the country, with the average person drinking two cups per day. We believe that this growth, plus the high volume of coffee people drink each day, makes opening a coffee shop a good business opportunity .
AI Coffee will be located in a vibrant district that is seeing offices open up and new companies move in. There are currently two other coffee shop competitors in the immediate area, but we believe there is room for more.
Our shop’s main advantages are that it is closer to a new office building than the other shops. We also plan to differentiate ourselves by offering a small lunch menu, unlike any of the existing coffee shops, as well as various customer loyalty schemes .
The location of the coffee shop has high footfall, especially before and after work and during lunchtimes. The area has a high proportion of local professionals who can afford to spend money on coffee and other drinks.
The office blocks in the immediate vicinity are home to around 2,500 people. There are also other buildings being developed nearby. The location is also close to shopping and entertainment districts. We expect to receive significant revenue from passersby, who will keep us busy during the day.
Before you start a coffee shop, you should have a clear idea of what your business’s sales strategy will be.
Your sales strategy contains practical details on how you will handle sales. You should also include sales forecasts and how you have come up with these forecasts. In this section, you should include information about the products you will sell and your pricing strategy.
Your marketing plan will discuss the strategies you will use to get customers through the door. Discuss your budget and expected returns on investment. If you have a particularly complex marketing plan, you may want to create a separate document for this and only include the highlights in your business plan.
AI Coffee will open from 7.30 a.m. until 7.30 p.m. seven days a week. We expect the hours immediately before and after office hours, as well as between 12 p.m. and 1 p.m., to be the busiest of the day, with much of our sales being to take out.
We will use a commercial espresso machine and we expect to be able to produce up to a maximum of 70 cups of coffee per hour, which should be sufficient during busy times.
We will sell our espresso-based drinks and tea at between $3 and $6, depending on the drink and the size. We will sell pastries at between $2 and $5, as well as light meals at between $7 and $12. These meals will be packaged so customers can either eat them on-site or take them away.
We expect to generate around $730 per day from food and drink sales.
We will market our coffee shop to customers in the nearby area through display marketing in relevant locations. We will also use social media marketing to target people nearby, and we will connect with people through our social media accounts. We will use these accounts to keep customers updated with new menu items as well as offers and discounts.
We will also create a website and an app, which we will use to run a customer loyalty scheme . We will provide the option to order coffee through the app and pick it up at the shop. We think this will appeal to busy professionals.
Our marketing will focus on the quality of the coffee we sell, as well as the benefits of our shop to office workers ( in-app ordering ). During the week after we open, we will offer substantial discounts on coffee to attract people to our business. This offer will be central to our marketing during this period.
We will encourage repeat customers using a loyalty scheme that will give them a free cup of coffee when they buy eight drinks.
Our marketing budget will be $500 in the first two months, but we will cut this down to around $350 a month after that.
The operating plan will include details of how you will run your coffee shop. This will include costs, as well as specifics about things like opening times, food and drink production, prices, and more.
It will also allow you to spot any potential conflicts. For example, if you plan to serve 150 office workers between 7:30 a.m. and 9 a.m., can you do it with only two members of staff or would you be better off hiring another employee?
You can also use this section to explain any licenses or certifications you need to get before you open your shop, as well as how you will train employees.
We will open from 7:30 a.m. to 7.30 p.m. We will always have at least three staff members in place to take care of making coffee, process sales, and keep the coffee shop tidy.
We will buy our coffee wholesale from a supplier that specializes in high-quality coffee. This coffee will cost $40 per five-pound bag. We will keep enough coffee in stock to last for at least one week.
In terms of equipment, we will use a commercial grinder to grind beans before making each cup.
We will buy pastries and light meals from a local supplier who will also take care of the packaging. We will receive a daily delivery at 7 a.m., thirty minutes before the shop opens.
We will thoroughly clean up the shop after closing to ensure it is ready for the following day. We will build HACCP processes to stay compliant with food safety regulations. All members of staff will receive training so they know about these processes.
In the management team section, you should include who the business owners are and who will manage your coffee shop. You should write about any experience or qualifications they have that will help make them successful.
If the owners won’t be managing the coffee shop, you should include details about who will take care of the day-to-day running of the business. In this section, include how much you will be paying each of the management team as well as how any profits will be shared amongst the owners.
The owner will also manage the coffee shop. The owner has over ten years’ experience working in coffee shops, including six years in various management positions. AI Coffee will also hire two full-time employees. These employees will have at least two years’ experience working in a coffee shop. We will pay each full-time employee $22,000 a year.
We will also hire four part-time employees with or without experience to work at weekends and provide cover during the week. We will pay these employees $10 an hour.
The final section of the coffee shop business plan is the financial plan. Here you need to go into detail about how your business will be financially successful.
Include operating costs (this includes the cost of equipment), loan repayments, cash flow and expected revenue (in the first year, especially). Also, include a balance sheet analysis that shows how much revenue you need to take in to become a profitable coffee business.
In this section, we will explain our financial plan, including costs, expected sales, and profit. We will also include a balance sheet. We believe this plan accurately illustrates why AI Coffee will be financially successful.
ADD FINANCIALS
That’s all for our coffee shop business plan guide. We hope that this has equipped you with enough knowledge on how to start a coffee shop and will help you with your business planning.
To find out more about getting a business up and running, check out our guides to writing a business proposal in 2019 and writing a small business marketing plan.
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Want to open a coffee shop of your very own? Give it the best chance for success by writing a coffee shop business plan.
But, what exactly is a business plan, why do you need one, and what’s the best way to make such a plan?
In this article, we discuss the answers to those questions and how the right technology can help you run things smoothly once your coffee shop business plan becomes a reality.
What is a coffee shop business plan, do you need a coffee shop business plan, creating a coffee shop business plan.
A coffee shop business plan is a written document that describes:
In essence, a coffee shop business plan is a roadmap that provides structure and direction to an as-yet unformed operation.
Many first-time, prospective entrepreneurs wonder if they really need a business plan to get started. The answer is yes .
Without a business plan, it will be very difficult — some would say impossible — to get a loan from a bank or funding from an investor.
But, even if funding isn’t a major concern right now, a business plan provides clear direction on how you intend to get where you’re going and how to make your new endeavor a success .
Sure, we’ve all taken a road trip (or gone traveling) without a map or a plan, and sometimes that can be fun.
Starting a new business, though, demands much more of an investment than just picking a direction and heading out. Starting a new business can occupy all of your time, money, and energy for years to come, so you don’t want to commit yourself without a plan.
That’s what the coffee shop business plan is: a map to help you keep moving in the right direction when things are going smoothly and to show you how to get back on track when they aren’t.
As you get started writing your very own business plan, keep in mind that the document you produce doesn’t have to be the final draft right away, nor does it have to include every single detail about your business.
Yes, some business plans are hundreds of pages long. Yours may reach that level in the end, but don’t allow that fact to overwhelm you now or stop you from getting started.
Get the information on the page to the best of your ability, and then go back and edit as needed to make it the best it can be. A business plan is a living document that may change as your business grows. But it and your business can’t go anywhere until you write your first draft.
Here’s how to get started.
As we mentioned, some business plans can be chock-full of details and facts about the business itself, and many first-time owners wonder where all that information comes from.
The answer is simple: The details in your business plan are basically answers to questions you and anyone else may have about how to go about transforming your idea into reality.
Before you write one word, sit down and consider all of the questions you have about what you’re getting into.
For example, you may ask yourself:
Go through the list and answer as many of those questions as you can in whatever level of detail you can muster.
The nice thing about starting with this step (instead of jumping right into word one of the main sections of the plan) is that you can use the answers you generate as the basis for what comes next.
While the other sections in your coffee shop business plan can go in any order you choose, the first section should always be the Executive Summary.
This section gives a brief overview of the main elements of the coffee shop you plan on running, including:
Keep in mind that this information is here at the start to give readers a quick introduction to the plan. If they want more detail, they can read on.
It’s also important to remember that you’ll likely repeat much of the information in the executive summary later on in your business plan.
That’s OK. You won’t be penalized if a reader finds the exact same details elsewhere in your document.
Next, write a description of your company. More specifically, write about the who, what, why, where, and how of your coffee shop.
View the Business Description section as the physical details about the business you intend to run, including:
It can also be helpful to include a brief mention of your coffee shop’s short- and long-term goals as well as your plan for achieving those goals.
The next section to include in your coffee shop business plan is Market Analysis.
Most market analyses describe three distinct views of the business:
As with the previous two sections, the Market Analysis section can be a relatively brief discussion of these three concepts.
As your coffee shop business grows, you can add sections that address those concepts in more detail later on.
Both you and your investors are going to want to know how much money it’s going to take to get the coffee shop set up, running, and turning a profit. That’s where the Financials section comes in.
While brevity is important (if not mandatory) in the first few sections on this list, when you explain your coffee shop’s financials, you want to be as detailed as possible.
This is especially true if you hope to secure bank funding or get involved with investors.
To provide the level of detail you need to make the Financials section as complete as possible, consider hiring an accountant to help you prepare this section so that it will be as accurate as possible.
As you research and write your coffee shop business plan, include information about the technology you’ll use to help run your business.
More specifically, find a software suite that makes it easier to manage and optimize your team.
The Sling app , for example, includes a long list of tools to help make your workforce management as efficient and productive as possible, including:
Try Sling for free today to get a better idea of the many ways it can help you once your coffee shop business plan becomes a reality.
Then, for further business management resources, help scheduling your employees, and tips for getting the most out of your team, visit GetSling.com today.
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This content is for informational purposes and is not intended as legal, tax, HR, or any other professional advice. Please contact an attorney or other professional for specific advice.
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Think of your plan as a roadmap for your entrepreneurial adventure—one that’s easier to create than you might think! In this article, we’ll show you how to write a business plan that will set your cafe up for success.
What is a cafe business plan, start with your vision, study other business plans, building your business plan template, section 1: the executive summary, section 2: how will your cafe business succeed, section 3: study your competition, section 4: analyze your target market, section 5: tell us what you’ll sell and how you’ll sell it, section 6: create a marketing plan, section 7: ownership structure, section 8: your operations plan.
Finally, we’ll end with an example business plan to show you what it looks like in action.
Watch the free demo to see how Lightspeed’s restaurant POS can optimize and adapt to your cafe’s specific operations.
Want a quick summary of what to include in your cafe business plan? Consult this handy table.
Executive summary | Provide a high-level overview of the entire business plan, highlighting the purpose, unique value proposition and key elements of the cafe business. |
How will your cafe business succeed? | Address the unique selling points of the cafe, location strategy, menu offerings, marketing strategy, and operational efficiency to ensure success and competitiveness. |
Study your competition | Conduct a competitive analysis to understand the landscape of similar food and beverage businesses, identifying strategies to differentiate and succeed in the market. |
Analyze your target market | Analyze the target market segments, market size, and marketing plan to attract and retain customers effectively. |
Tell us what you’ll sell and how you’ll sell it | Detail the menu offerings, pricing strategy, and creative approaches to maximize customer satisfaction and profitability. |
Create a marketing plan | Develop a comprehensive marketing strategy, including digital and traditional channels, to build brand awareness, drive customer engagement, and foster loyalty. |
Ownership structure | Outline the ownership structure of the cafe business, highlighting the experience, roles, responsibilities, and governance structure of the owners/partners. |
Your operations plan | Define the operational workflows, staffing requirements, inventory management, and quality control measures to ensure efficient and effective day-to-day operations. |
Financial planning | Present the financial projections, including startup costs, income statement, cash flow analysis, balance sheet, and break-even analysis, to assess viability and sustainability. |
Planning for growth | Discuss potential avenues for expansion and scalability, including additional locations, diversified revenue streams, and strategic partnerships for future growth. |
At its core, a cafe or coffee shop business plan is a document that explains what your business idea is and how it will succeed. It answers questions like how much it costs to set up shop, how those costs will be funded and how much money you expect to make from your cafe. A coffee shop business plan includes information about your competitors, target market and pricing structure.
When it’s finished, your business plan can be shown to potential investors, bankers, partners and anybody else who will help you open your cafe. As you can probably tell, it’s an extremely important document, so it’s worth your time and effort to get it right. First, you’ll learn about all the different pieces of information that will go into your business plan and then we’ll help you pull the pieces together.
A business plan is the first step in making your cafe-ownership dream a reality, so take time to dream by laying out your vision for your future cafe or coffee shop. What will your cafe look like? How will it be decorated? Where will it be located? Which items will you sell? Who will frequent it? How will your customers navigate your cafe, from the moment they walk through the door to the moment they swip e or tap their credit card to check out?
Pull inspiration from cafes you love, images you’ve seen, your favorite films or books, even your travels. Then write it all down or post pictures on a wall to create an inspirational mood board . As you spend hours working on your business plan, it will be incredibly motivating to glance up at your initial vision and be reminded of the finish line.
Before you pen your masterpiece, look at business plan examples from your industry: cafes, coffee shops and quick-serve restaurants. Study how they planned their business and make sure that your cafe is on the right track.
Real-world examples from business owners are also invaluable. Seek out current or former coffee shop owners or even franchise owners in your town and ask them how they succeeded and what they would have done differently. While you’re at it, you can seek recommendations for, say, an accountant who can help you write your business plan. Even if local business owners are your future competition, they might be willing to share their experiences.
A blank page can be overwhelming, but there are countless business plan templates available online to help get your started. We’ve outlined the basic sections you should include in your business plan below, as well as further tips on how to build out each one.
At the end of the day, your template doesn’t have to be fancy or include imagery. The most important thing is that it contains all the necessary information and is logically organized so it’s digestible to anyone reading it.
When a reader opens your business plan, they will see the executive summary first. This gives a high-lev el overview of all the sections in your business plan. A well-written executive summary will get your foot in the door, so be sure to read examples to get a feel for how the summary is worded and to see how all the information is presented.
Just as you thought about the customers who will visit your soon-to-be-open cafe, consider who will read your business plan and tailor the opening paragraphs to your audience. As you’re preparing to open your cafe, your executive summary is the most important marketing tool your cafe has.
It’s designed to capture the attention of your reader, and give them an overview that’s brief and compelling. Here are some tips on writing a strong executive summary:
The second section answers questions like, “What problem does your cafe solve?” and “How will your cafe be the solution?” Maybe there is no coffee house or cafe in a busy retail center near you. Or maybe a restaurant just closed downtown.
This summary provides a brief overview of your industry, mentions where your cafe will be located and describes how it will stand out. Will your shop specialize in breakfast sandwiches near an airport? Sell your locally famous pie? You’ve envisioned how your future cafe will be a success. Make sure the readers of your business plan understand that too.
You can talk about the following in this section:
The next part of your business plan is usually referred to as the competitive analysis . It explains how your cafe will compete with similar food and beverage businesses—including big coffee chains like Starbucks and fast food giants like McDonald’s. Nearby restaurants, coffee shops and even public gathering areas like movie theaters are all your competition. So now is the time to do the research of visiting your potential competitors and making a note of who their customers are, as well as what’s for sale and how much it costs.
By understanding the pricing strategy for similar businesses, you’ll know how much you need to charge for your coffee, pastries, sandwiches and whatever else you’re selling in order to remain competitive in your particular market. Gross margins (the amount of money you make based on what you sell) for cafes and coffee shops can be high, but small cafes have notoriously small operating incomes (read: profits) due to the high cost of overhead.
However, if you put in the time to undertake a thorough analysis of your competition, your cafe has a higher chance of being successful. By writing down how your cafe will compete against similar businesses, you will convince your reader (and, most importantly, yourself) that your goal of opening a restaurant or cozy cafe is realistic and sustainable.
In order for your cafe to succeed, it needs a steady flow of customers. Unfortunately, attracting foot traffic is not quite as easy as “if you build it, they will come.” In your business plan, your future customers are known as your market , the number of potential customers is your market size and how you’ll reach them is your marketing plan.
In your cafe or restaurant business plan, you’ll then take your market and divide it further into market segments . For example, if your coffee shop or cafe is close to an elementary school, a market segment might be parents or caretakers who stop by for high-end coffee after dropping their children off at school. Or college students studying for exams as they swig espresso.
Now that you know what the competition charges, it’s time to create a pricing strategy for your cafe.
When creating your menu and prices , be smart. You’ll be buying ingredients in bulk, so try to use the same ingredients in many different dishes. Are you thinking of selling wine at your cafe? Liquor, like coffee, offers some of the largest profit margins in the industry, but a liquor license will cost you money and there may be a waiting period, so you might want to start with non-alcoholic beverages.
Don’t be afraid to get creative. If you charge less for a croissant and coffee combination than you do for those items alone, you’ll encourage customers to buy more and cut down on food waste . Once you open for business, you’ll probably end up making changes to your menu. But for the purpose of a business plan, you’ll need to know how much you will charge for the coffee or soup you plan to sell, which you’ll determine by breaking down the ingredients needed to make each item and researching your competition.
Take Toronto cafe and bakery Le Beau , for instance. They’re known for their freshly baked croissants, which come in many different flavors. People go to the cafe specifically for their famous croissants, and of course usually end up buying other items as well. If you want to cultivate this type of loyalty, you’ll have to start early.
Your marketing plan can be part of your sales plan or it can be a separate section. Will you advertise your specials every morning on social media ? Will you partner with another local business for special promotions? In addition to marketing, this is also a great section to explain your plans for retaining your customers. Will you offer loyalty programs or have your employees give your top customers a free cookie on their birthday? With a cafe point of sale system , it’s easier than ever to reward—and keep—the customers who will frequent your cafe.
It’s also important to create a strong brand identity. Allow this to guide your marketing plan so that the reader is confident that your business will be able to create more successful marketing campaigns.
You can also include information about:
Your business plan will include the ownership structure of your business. Explain how much experience you and your partners bring to the table and why you’re the right person (or people) to go into business.
Clearly outline the legal structure of your business and what form that will take. That could be an LLC, corporation, sole proprietorship or partnership. To further legitimize your business plan, identify the roles and responsibilities that each owner or partner will take on. Explain how you’ll work together to ensure effective management and decision-making.
You could even include any plans or contingencies for future ownership, as well as the governance structure of your business and how decisions will be made.
In this section, you’ll include information about your facilities, employees, equipment and supplies. Think about the direct costs of rent, barista wages, ingredients like coffee beans and technology. Try to get many services out of individual tools, like a POS system that lets your customers check out, your part-time employees clock in and also manages the inventory of your cafe. This will maximize your efficiency and allow you to run your business from one platform, which your employees and customers will also benefit from.
Approximate how often you’ll need to reorder ingredients like flour and eggs. Carefully considering your operating costs during the business planning stage pays off. For instance, a coffee roaster is an upfront start-up cost, but roasting your own coffee at your cafe can save you operating costs in the long run. Save money where you can (secondhand chairs, anyone?) and don’t scrimp where it’s important, like your espresso machine.
Now you’re ready to craft a financial plan for your cafe. This is usually the most time-consuming and important section of your business plan, especially for lenders and investors. It should include an overview of your start-up costs, an income statement, projected cash flow, a balance sheet and a break-even analysis .
You’ve heard the adage that it takes money to make money, and this is because most businesses need initial funding to get them off the ground. A major reason you might be writing a business plan in the first place is to secure funding, like a business loan, for your cafe, but remember that your start-up funds can come from anywhere. How much money do you need to borrow? Will you dip into your savings? Crowdfund from your fans? No matter where you find your initial financing, a business plan lays out how your cafe will be funded and how that money will cover your business start-up costs.
Once you know your start-up costs, operating costs, pricing strategy and target market, you are ready to lay out all this information into an easy-to-digest income statement . Take all of your expenses (mainly operating costs) and your projected sales volume (the amount that you are selling each month based on your pricing strategy and market research) to prove that your cafe business will turn a profit. In your case, create a projected monthly income statement for the first year your cafe will be in business. Explore some examples of income statements to see what your final analysis will look like.
A big part of writing a business plan for your cafe is figuring out the projected cash flow your cafe will earn over time. Depending on the audience for your business plan, you may have to project your cafe’s cash flow up to five years in advance, broken up into months or quarters. Though this exercise might seem difficult, it’s not impossible. You’ve already completed most of the financial legwork.
Combine those crunched numbers with your personal experience as a customer and a worker to project how much money your cafe will make in the future. Consider seasonal differences, like a spike in business around the holidays if you’re in a busy shopping district, or a lull in business during the summer if your cafe caters to college students. Just like your income statement, these cash flow projections will go into your business plan as easy-to-view statements.
A balance sheet details the assets, liabilities and equity of your cafe business on the day it opens. It’s generally used to determine how much money a business has to work with. For a small cafe, it’s not as important as the income statement, but it’s useful as a realistic snapshot of the financial health of your restaurant.
Now that you’ve detailed how you will make a profit and you know how much money you are working with, you can approximate how long it will take your cafe to turn a profit. This is called the break-even point.
Did you know? Lightspeed offers funding to businesses through Lightspeed Capital, our merchant cash advance program. Eligible Lightspeed customers can use the funding for any business purpose.
Include a section that discusses potential avenues for expansion in the future. This will show important stakeholders you’ve already started thinking about the future direction of your business.
Review the scalability of your business model and operations to support expansion efforts effectively. Determine whether the infrastructure, systems, and processes you’ll start with can support your visions of growth.
The opportunities you mention could include opening additional cafe locations in new neighborhoods or cities, expanding your product offerings to include catering services or packaged goods, or diversifying into related businesses such as coffee roasting or wholesale distribution.
We’ve created a business plan for a hypothetical cafe called Sip & Savor Café. Keep in mind that it’s shorter than is typical.
Sip & Savor Café is a quaint yet vibrant coffee shop nestled in the bustling downtown district. Our vision is to create a welcoming space where patrons can indulge in artisanal coffee, delectable pastries, and light bites while fostering connections and savoring moments of tranquility amid the urban hustle. With a dedication to exceptional service and a commitment to community engagement, Sip & Savor Café aims to become the preferred destination for coffee enthusiasts and locals seeking a reprieve from the daily grind.
Sip & Savor Café will differentiate itself by offering a curated selection of specialty coffees, locally sourced ingredients, and unique menu offerings that reflect the diverse tastes and preferences of our customers. Our prime downtown location, near office buildings and shopping centers, will maximize foot traffic and visibility. We will optimize our operations for efficiency and cost-effectiveness by selecting suppliers carefully and using a streamlined tech solution while maintaining a strong emphasis on quality and customer satisfaction.
Through a comprehensive competitive analysis, we have identified key competitors in the area, including national coffee chains and independent cafes. By offering personalized service, a welcoming atmosphere, and distinctive menu items, Sip & Savor Café will differentiate itself from competitors and attract a loyal customer base. We’ll also create a strong loyalty program for our customers to rival the likes of big chains.
Our target market includes urban professionals, students and local residents seeking a convenient and comfortable place to enjoy coffee and light meals. We’ll create a space that encourages people to sit, stay and work. By understanding the preferences and behaviors of our target market segments, we will tailor our offerings and marketing efforts to effectively reach and engage with our customers.
Sip & Savor Café will offer a diverse menu of specialty coffees, teas, and seasonal beverages, accompanied by a selection of freshly baked pastries and sandwiches. We will implement a smart pricing strategy, utilizing high-quality ingredients and creative combinations to maximize value for our customers. Our menu will evolve based on customer feedback and seasonal trends, ensuring a dynamic and appealing selection of offerings.
Our marketing plan will focus on building brand awareness, driving foot traffic, and fostering customer loyalty. Strategies include social media campaigns, local partnerships, community events, and loyalty programs to engage customers and generate buzz around Sip & Savor Café. We will also prioritize customer retention through personalized service and rewards programs.
Sip & Savor Café is structured as a partnership between founders Emma and Liam, who collectively bring over 20 years of experience in the hospitality industry. Each partner holds a 50% ownership stake and shares responsibility for day-to-day operations, strategic decision-making and financial management.
Our operations plan outlines efficient workflows, staffing requirements, inventory management systems, and quality control measures to ensure smooth and consistent operations. We will invest in modern equipment, staff training, and technology to optimize efficiency and deliver a superior customer experience.
Sip & Savor Café will require initial funding to cover startup costs, including leasehold improvements, equipment purchases, and initial inventory. We have secured financing through a combination of personal savings, small business loans, and investor contributions. Our financial projections indicate steady revenue growth and profitability over the first three years of operation, supported by growing customer traffic and cost-effective operations.
As Sip & Savor Café establishes itself as a local favorite, we plan to explore opportunities for expansion, including additional locations and new menu offerings. By maintaining a focus on quality, customer satisfaction, and community engagement, we aim to sustain long-term growth and success in the competitive cafe market.
Though creating a business plan can seem complicated, remember that it’s an important step you should take before starting a cafe. A thoughtful business plan proves to others (and yourself) that your cafe can be successful.
Looking to invest in the right tools for your cafe? Chat with one of our experts to see how cloud software can make your day-to-day more efficient.
Profitability varies, but successful cafes can generate healthy profits with the right management, location, and business model.
Start by creating a solid business plan, securing financing, finding a suitable location, obtaining necessary permits/licenses, hiring staff, sourcing suppliers, and marketing your cafe.
Cafes can be successful if managed effectively, offering quality products, good customer service, and a welcoming atmosphere.
Include sections on your concept, target market, location analysis, marketing strategy, financial projections, and management plan.
Failure rates vary, but some studies suggest around 60% of new coffee shops close within the first five years due to various factors like location, competition, and mismanagement.
Earnings vary greatly depending on factors like location, size, and business model, but small cafe owners may make anywhere from modest incomes to substantial profits.
Costs can vary widely based on factors like rent, utilities, staff wages, inventory, and marketing expenses, but estimates range from several thousand to tens of thousands of dollars per month.
Cafes can be a good investment if carefully planned and managed, offering opportunities for profitability and growth in the food and beverage industry.
Profitability depends on various factors including location, target market, and operating expenses. While cafes may have lower overhead costs than full-service restaurants, profitability can vary widely between individual establishments.
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Written by Dave Lavinsky
Business Plan Outline
Whether you are planning to start a new business or grow your existing coffee shop, you’ve come to the right place to create your coffee shop business plan.
We have helped over 100,000 entrepreneurs and business owners create business plans and many have used them to start or grow their coffee shops.
A coffee shop business plan is used to start and/or grow your business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.
Below are links to a sample of each of the key elements of a coffee shop business plan example:
Next Section: Executive Summary >
What is a coffee shop business plan.
A coffee shop business plan is a plan to start and/or grow your business. Among other things, it includes your company overview, allows you to conduct a market analysis to identify your target market, includes a sample menu, presents your marketing plan and pricing strategy to attract your local customer base, details your sales forecasts, and provides the income statement, balance sheet and cash flow statement for your coffee shop.
You can easily complete your coffee shop business plan using our Business Plan Template for a Coffee Shop here .
The different types of coffee shops include cafes, coffee bars and coffeehouses that sell coffee drinks and other snacks. Some coffee shops offer lunch and dinner menus and are close to being full-service restaurants. There are also coffee shops that are more accessible for people on the go or those who want to make their own coffee. These are retail coffee shops, drive thru coffee shops, coffee carts and trucks, and roasters or retailers.
The primary source of revenue for many coffee shops come from its food and drink sales, which includes brewed coffee, coffee beans, seasonal drinks and refreshments, and baked goods. Gift card and merchandise sales like tumblers, mugs, and coffee makers also contribute to a coffee shop’s revenue stream.
The expected expenses for a coffee shop are the cost of coffee and food products, salaries and wages, rent, and advertising costs.
Opening a coffee shop business can cost anywhere from $40,000 to $100,000 depending on the size and location of the business. Additional costs such as inventory, employee salaries, and marketing expenses can range from $5,000 to $15,000 per month.
The best way to get funding for a coffee shop business is through a bank loan or utilizing your personal savings, business credit cards or borrowing from friends and family. You can also look into government grants or loans, or try to find a partner who is willing to invest in your business. Whatever route you choose, be sure to have a solid coffee shop business plan for potential investors including a sales and marketing plan as well as a realistic idea of how much money you need to get started.
Learn more about how to start a successful coffee shop business:
You can download our free coffee shop business plan template PDF . This free coffee shop business plan template can be used to write your own business plan.
Opening a coffee shop is both exciting and challenging.
If you want your business to succeed, learning how to write a coffee shop business plan is important .
Coffee shop owners enjoy a great deal of freedom when it comes to the products and services they offer, the decor within the establishment, the people they hire, and many other aspects of the business.
Even small coffee shops can turn a substantial profit. Why?
Well, coffee shops also add value to the surrounding community, giving residents a safe, uplifting place to gather.
However, some coffee shops will fail .. In fact, the U.S. Small Business Administration reports that approximately one-third of small businesses will fail within the first two years.
By the end of five years, half of all small businesses will fail. To give your coffee shop the best chances of success from the first moment the doors open, you need a solid business plan. To create an effective business plan, follow the steps below.
Company overview, exit strategy, step 1: brainstorming and market research.
Before you begin writing your coffee shop business plan, spend some time learning about business plans in general. Business plans for all types of businesses usually have six different sections: executive summary, opportunity, execution, company and management summary, financial plan, and appendix.
You should have an executive summary at the beginning of your business plan, although it may well be the last part of the plan that you write.
It is also a good idea to spend some time brainstorming basic ideas for your new coffee shop and performing market research. Write down any ideas you have for the business so you can refer to them later. As you research the market, be sure to focus on your specific region for the best results.
If other people will have a stake in the business, consider including these individuals in the process of brainstorming and writing the business plan.
The next step in completing your business plan involves constructing the opportunity section of the document. This section focuses on defining several key components of your business, including the products you intend to provide, the problems you will solve within the community or market, your target consumer, and your competition.
Begin this part of the plan by outlining the problem you will solve for consumers and how your solutions will be different from the competition. Some examples of problems a new coffee shop may solve include:
Now, describe the strategy you will use to solve the problem you have defined.
For example, if you are establishing the town’s first coffee shop, you may be hoping to provide consumers with access to gourmet coffee and bakery products closer to home. On the other hand, if you will be competing with other coffee shops in the area, you may be hoping to provide better quality products, a better atmosphere, and/or better prices.
Your business plan’s opportunity section should also define your target market. Although you may be hoping that your new coffee shop will appeal to everyone in the area, you need to narrow down this target market, so you can focus your efforts on the people most likely to frequent your establishment.
For example, your target market may be young adults between the ages of 18 and 35.
Alternatively, you may be looking to advertise as a family-friendly establishment, focusing your efforts on people with children. In some cases, you may define two or more market segments you hope to target.
To complete the opportunity section of your business plan, take some time to research and describe your coffee shop’s competition. Are there other businesses in the area offering the same types of solutions?
Examples may include small coffee shops, as well as chains. If you plan to sell baked goods along with coffee, you may consider local bakeries or counter service restaurants as competition as well.
The execution section of your business plan focuses on the exact strategies and tools you will use to bring your coffee shop vision to life. This section will include information about marketing plans, sales strategies, the specifics of your operations, and your goals and objectives for the business.
This section of your business plan is one of its most important components, as it gets into the details as to how you plan to run your business and achieve success.
The purpose of this part of your business plan is to determine how you will reach your target market and draw them into your coffee shop. This plan should include details about the pricing structures you will use for the different products you serve, as well as information about your advertising strategies.
Begin the marketing plan by crafting a position statement. This statement describes how you will present your coffee shop to customers and how you will set yourself apart from the competition.
For example, your position statement may describe your business as a high-end gourmet establishment with quality products that aren’t available anywhere else.
On the other hand, if you are hoping for a more casual coffee shop, your position statement may describe your establishment as low-key and more affordable than other options in the area.
Your marketing plan also must include a pricing structure. As you determine prices for the different products you intend to sell, remember that prices should cover your costs, comply with market rates for the same product, and turn a profit. Your pricing structure will be intricately tied to your positioning statement as well.
Finally, spend time developing a strategy for advertising and promoting your coffee shop to the public.
The operations section of the business plan lays out the details of your business’s day-to-day operations. Having a solid operational strategy will make a significant difference in the efficiency and profitability of your establishment. Subsections that should be covered in this part of the business plan include:
The company and management summary covers the structure of your business and names the key players. In a smaller coffee shop, this section of the business plan may be relatively short. However, you should still list the people who are invested in the success of the establishment.
The team in charge of your coffee shop may consist of the owner as well as the people you have hired to act as managers. If you have not yet hired anyone to act as a manager, you can list the qualifications you hope to see in prospective managers instead.
In fact, if you haven’t hired anyone yet, constructing this part of the business plan is an exercise that will help you figure out exactly how many people you will need to hire before your coffee house can have its grand opening.
In this section, you can include a mission statement that describes the way you will approach customer service. Ideally, this statement should be only one or two sentences in length.
Your company overview can also include information about the business’s location and its legal structure. If your coffee shop has an interesting backstory, you can include a subsection on company history as well.
This section is optional for many coffee shop businesses, but it is a good opportunity to solidify your business’s identity and purpose. If you are seeking help from investors, including this section in the business plan can improve your chances of success.
The last major part of your coffee shop business plan deals with finances. For many people, this is the most difficult part of the plan to write. However, because it will play an important role in the success of your coffee shop, having a solid financial plan is essential.
In order to construct your financial plan, you need to draft several financial statements. These statements include:
The coffee shop’s sales forecast is designed to predict how your sales revenue will look over the first few years of your business. If you don’t have much experience in the coffee business , it may be difficult to guess how much you will expect to sell.
If you are not sure how to begin, you can start with average sales information for other businesses in the area and adjust it based on different factors, such as the fact that your business will be new and won’t have regular clientele immediately.
When constructing your sales forecast, remember to take the direct expenses you will incur to make your sales into account. These expenses, which are also known as the “cost of goods sold,” will include any expenses you incur when creating your menu items.
Examples of direct costs include the cost of ground coffee, syrups, and bakery product ingredients. Do not include expenses that are not directly related to products, such as the cost of business insurance or the wages you pay to employees.
The personnel plan you create for your coffee shop will include detailed information about the expenses related to employees. These expenses include the wages you will pay as well as other costs such as insurance and payroll taxes.
Although larger businesses may break this information down based on categories of people, smaller coffee shops will usually list employee costs on an individual basis.
Your profit and loss statement is the financial statement that demonstrates whether your business is making a profit. If your business does not make a profit, this statement will demonstrate the size of the loss.
Because you have not yet started operating your coffee shop, all of the information on this sheet will be hypothetical when you create your business plan. However, this statement still has value for planning purposes.
Your profit and loss statement will pull information from the two financial statements you have already created (the sales forecast and personnel plan). It will also incorporate other information that hasn’t been covered yet, such as the other expenses you will incur while running your business. Examples include building rent, utilities, and insurance expenses.
In addition, your profit and loss statement should include a final figure that takes all of your hypothetical revenue and expenses into account and calculates either a profit or a loss.
Specific components of a profit and loss statement include:
Your coffee shop’s balance sheet is a basic overview of the business’s financial health . This statement will list all of your company’s assets as well as its liabilities. Assets may include a building (if owned) and equipment. Liabilities include any unpaid debts, such as business loans and outstanding employee wages.
Your business’s cash flow statement is designed to track the flow of cash in and out of your business over time. Most cash flow statements will begin with the amount of cash you currently have on hand. The statement also incorporates anticipated income and expenses.
The coffee shop’s cash flow statement will help you anticipate how your business’s buying power and needs will change over time, so you can make wise financial decisions.
The final section of your financial plan is your exit strategy, which will include details about how you will end your business. If you are just starting out and as such don’t have any plans to sell your business, this section could be omitted or kept very short.
If you decide to include this section, it should describe your ideal situation for leaving the coffee shop business. For example, your exit strategy may involve merging with another coffee shop or chain. Alternatively, you may hope to sell your business to a new owner.
Although the executive summary is usually listed first in a business plan, it is easier to construct this component of the plan after the other sections have been completed. The executive summary section will introduce your coffee shop and provide an overview of the remainder of your plan.
Your executive summary be suitable as a standalone document if necessary. As you construct your executive summary, be sure to include: As you construct your executive summary, be sure to include:
Constructing a detailed, useful coffee shop business plan takes time and research. If you are having trouble getting started, consider reaching out to a professional for help. You may also be able to find a business plan template online to help guide your writing.
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Aisling is an Irish food and drinks writer and journalist fueled by coffee and herbal tea. She followed up her journalism degree with nutrition studies. Find Aisling on LinkedIn .
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How to Write a Coffee Shop Business Plan
If your goal is to open a successful coffee shop , writing a business plan is a smart place to start. The idea of a business plan is overwhelming and even scary for MOST people – But it doesn’t have to be. To put it simply, the point of a business plan is to get the idea for your business off of the cocktail napkin into a more organized and thought out format. It forces you to ask yourself some tough questions, get organized and think things through before you spend the first dollar. The first phase of writing a coffee shop business plan is figuring out if your business concept is even remotely viable. Meaning, is there even a market for this? Then after some high level analysis of some key points of research, if it seems plausible, you move into the second phase which is compiling all the costs associated with launching the business. This will include things like rent, equipment, buildout, and so on. After you have figured out what it will cost to launch the business, you need to figure out how long it will take to get the your initial start-up investment back out of the business. Finally, you need to figure out what the next steps are for growing the business once it has become profitable. This is an essential document if you seek financing or outside investment in your coffee shop business. Again, it doesn’t have to be difficult, you just need to know what the lenders and investors are looking for. To write a coffee shop business plan just follow this step-by-step template.
1: executive summary.
The executive summary is the introduction to your business plan. It highlights the most essential elements of your plan in a clear, concise manner–it shouldn’t take more than two pages. Using positive language, this section may summarize your goals and objectives, a description of the gap you’re filling in the market, and your high-level business concept. You want the person reading this section to have enough information to feel optimistic about your idea and eager to dive deeper into the details.
Even though this is the first section in your business plan, it might serve you to write it last. It needs to be refined and polished, as it can be the make-or-break section for potential stakeholders. You’ll be able to more effectively prioritize and bring to light the best parts of your business plan once you’ve written all of them out.
The company summary section of your coffee shop business plan features a nuts-and-bolts description of your company and explains the concept in depth, and what will make it disruptive and different from every other coffee shop. Include the following:
(Remember, anybody can have a great product or service. Meaning, anybody can start a coffee shop business and sell delicious coffee, pour beautiful latte art, and have an aesthetically pleasing interior design. At this point these factors are expected by consumers – They fall within the most basic consumer needs. Sadly, most coffee shop owners believe these are their major differentiating factors… Think about the last five coffee shops you’ve visited. They probably all offered around 95% the same user experience, menu, and messaging with slight twists on the aesthetics. You need to dig deeper. How will you set your business apart from all the rest? What will make your coffee business unique, disruptive, and special? Most importantly, how will you keep your coffee business fulfilling and relevant 2 years from now?)
The credibility of a new business always hinges upon the credibility of its management team. The goal of this section of your plan should be to impress upon the reader the trustworthiness and credibility of your team. Include information on the background and experience of each member, and highlight their main accomplishments in this (or related) businesses up to this point in their careers.
Every coffee shop serves a slightly different group of people. Who are YOUR people? Men. Women. Anyone who drinks coffee? This would be way too general! You first need to know your unique selling proposition that sets you coffee shop apart. (It isn’t having great coffee! Everybody in the coffee business says they have great coffee.) You need a unique point of view where you can plant your flag in the ground to differentiate from other coffee businesses. Then you need to identify who specifically will align most with your concept, vision, and unique point of view. (YOUR people, also known as a target audience.) How will you reach your target audience? How will you influence their buying behaviors? What is your marketing budget? (For more information on identifying your ideal customer, read our post here. )
In this section, describe not only the design choices and aesthetic of your cafe, but go into detail about your disruptive and unique user experience too. Make sure the environment and user experience directly tie into your business concept and the aspects that make it unique and disruptive. Think about how customers can interact with your environment, products, and staff differently than every other coffee shop. How will it stand out? (Here’s a tip. Don’t look for your inspiration inside the 4 walls of the specialty coffee industry. Dare to be different. We suggest looking for inspiration in unlikely and unrelated places.)
These are topics we discuss in great depth in our 3-Day Coffee Business Master Class and our How to Open a Coffee Shop Online Class , we also provide sample coffee shop floor plans, equipment lists, and guide students through creating coffee shop concepts with staying power. Check out our class schedule to learn more.
Successful coffee shop owners know that location is especially important in this business. One major point to consider is that it takes more than just finding a location near a major thoroughfare, business park, residential area or shopping center. You need to make sure the “soil is fertile” with YOUR specific target customers that will actually support your coffee shop business concept. Propose a handful of specific locations that are rich with your ideal customers. Also, do some research into factors such as market size, the area’s projected growth over the next 5, to 10 years, drive-by-traffic, and walk-by traffic. (For more information on finding the right location for your market, read our post here. )
A successful business start up is one that is able to ramp up sales fairly quickly, with the goal of bringing in more revenue than it requires to keep the business running. In other words, it needs to be able to turn a profit. This is what your financial plan can help you determine.
Sit down with a good spreadsheet software program and make educated but slightly conservative estimations on factors like:
This is one of the most critically important aspects of writing a coffee shop business plan. We teach our students a very detailed and easy to grasp process for how to project all of the above financial bullet points of the business plan and a lot more in our 3-Day Coffee Business Master Class and our How to Open a Coffee Shop Online Class . We also provide a coffee shop 5 year financial plan template and budgeting spreadsheets. Since we have helped so many students open successful coffee shops over the years, this is something we have a lot of hard data on – not just vague industry averages! If you need help writing your coffee shop business plan, we help!
For many entrepreneurs, writing a business plan is the first step in putting their ideas into motion. For comprehensive, step-by-step training to open, manage, or own a coffee shop, register for our Texas Coffee School classes in person and online.
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Open a Coffee Shop
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Run a Coffee Shop
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Barista Tips
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We’ve helped hundreds of students successfully launch their own coffee shop businesses. Join us in our 5-Star Rated Coffee Classes, whether you’re an aspiring entrepreneur looking to open a coffee shop, a manager, a barista or home enthusiast looking to sharpen your skills.
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Have you always dreamed of opening a coffee shop? Then you’ve come to the right place.
Starting a coffee shop business plan is the first step to success. If you’re planning on raising startup capital by pitching to investors , make sure your coffee shop business plan is ready because they will definitely ask to see it.
If you’ve never seen a coffee shop business plan before, here’s a sample you can use (along with the template below) to get you started. It covers all the basic elements of a proper business plan, including an executive summary, overview and description of a coffee shop business, marketplace information, marketing initiatives, business operations, and financial plans.
In this article, we provide a step-by-step approach on how to write a successful coffee shop business plan. We outline each section needed in a good plan, explain that section’s purpose, and provide an example you can use as a starting point.
Before you start actually writing your coffee shop business plan, there are a few things you want to nail down first that will save you time and make communicating your vision a lot easier.
Make sure you can answer each of the following questions:
A business plan can be anywhere from a few sheets to hundreds of pages long, depending on the size of your proposed business.
For a relatively small business like a coffee shop it’s best to keep the plan as brief and succinct as possible. We recommend 30 pages or less – especially if you intend to submit it to financial lenders for debt or equity financing. They will be looking for solid research, analysis, and strategy written in a concise form.
Take into consideration the audience of your coffee shop business plan. Will you be approaching financial lenders or investors? Or is your plan specifically for you and your management team? Just like creating a marketing plan , you need to adjust your writing style and messaging to match the audience’s interest. Certain sections might need more emphasis over others depending on your primary audience.
If you aren’t ready to choose an exact location for your coffee shop , you should at least know which neighbourhood you’re targeting. The location you choose will determine important elements of your coffee shop business plan, such as your competitive analysis and venue type.
It’s important that you have a clear idea or concept of the type of coffee shop you want to open . What you need to cover in your coffee shop business plan will depend on whether you’re opening a small intimate cafe, gourmet food stand, or craft microbrewery. These can all be considered coffee shops. Sometimes it’s helpful to create Pinterest boards to help you fully visualize your concept.
Do you have any ideas of what your short- and long-term business goals are for your coffee shop? Are you going to start with one location and then expand a year after launching? Do you want to start off smaller with a food stand and then, once you have enough sales, open a sister coffee shop in a different neighbourhood? Be as specific as you can when communicating your vision and the goals you’re aiming to achieve.
Have you ever worked in the coffee shop industry? Do you have any certifications? Consider the skills and experience you have that would give your audience confidence that you’re the right person for the business.
If you’re confident you have the skills and experience, then it should show in the coffee shop business plan. But if you’ve never spent any time working in the foodservice industry, you may want to get some hands-on experience so that, at the very least, you know what you’re getting yourself into.
So now you’re ready to start writing your coffee shop business plan. To make the writing process easier for you, here are five useful tips:
1. table of contents.
Even for a small coffee shop, your business plan is going to be a long document. A table of contents makes it easier for someone to find specific sections as they read through your plan.
While the executive summary should appear at the beginning of your business plan, it’s the last thing that should be written because it’s an overview of the full business plan. It’s the most important part of your business plan and should be no longer than one page. The purpose is to summarize the main points of the plan, which helps save your audience time. They can then review the sections that are of most interest to them if they want to learn more. Remember to keep this section concise yet inspiring.
This section should include a list of basic information about your business. Refer to our coffee shop business plan template to see what it should look like when it’s fully fleshed out.
Below are common details that should be included in your plan, especially if you’ll be seeking bank loans or pitching to investors:
This section is where your coffee shop concept comes to life.
It’s time to describe your business in great detail: elements like what the concept is going to look like, where it will be located, and the kind of vibe or brand you’ll be creating. Your business description provides paint a clear picture of your vision and goals.
Here’s what to include in your business description:
Will your coffee business be a sole trader, partnership, limited liability partnership or limited liability company? What people will be involved and what are their roles? Will some wear multiple hats? Be concise – you’ll go into more detail about the team later on.
Your coffee shop concept is your big idea . Take the time to describe why your idea is unique and what differentiates you from other coffee shops. Why should coffee drinkers choose your shop over the one down the street or two blocks over? Also, consider what kind of experience you want to create for your customers. Having a restaurant is not just about what you serve to customers but how you serve the whole experience.
Mission statement
Your restaurant mission statement is one sentence that describes what your coffee shop will achieve. Think of your end goal as the ultimate driving force behind your business. Your mission statement should be something that can be displayed on marketing materials, so keep it short and straight to the point. It needs to easily express to people what your business is about.
Short- and long-term goals
In this section, you’ll want to mention any relevant personal and/or business goals. Your short-term goals describe your first year as a coffee shop owner. Long-term goals involve bigger picture thinking. They are things like how to scale your business or expand into new markets. Be descriptive in this section, but also realistic (i.e. stay within the scope of your financial projections ).
Menu and services
Include a sample menu and discuss your concept in greater detail. If you’re going to offer catering, delivery, or any other services, also include details about complimentary parts of the business in this section. Describe anything else you’ll be selling, such as pre-packaged foods, canned or bottled drinks, or retail products.
You probably haven’t secured a location or negotiated a lease just yet. No problem. Instead of those details, mention the neighbourhoods you’re considering for your venue and why. Answer the following questions and consider the effects they will have on your business:
Describe your concept with as much visual detail as possible. Communicate why these details are important and how they relate back to your brand. If you’re working with a design agency or interior designer, mention them in this section and include their visual proposals or mockups.
Business description summary
This section covers a lot, so briefly sum it all up at the end. The business description tends to be filled with a lot of necessary details, so a summary will help your audience understand the main points.
For this section of the coffee shop business plan, you want to demonstrate that you have thoroughly analysed the target market and can prove there is a demand for your business.
A good way to gather intelligence is to do a competitor analysis . Visit your competition, document their menu items, marketing tactics, business practices, pricing, and brand positioning, then analyze your findings from a variety of different angles.
You can also ask people in your prospective neighbourhood about how businesses perform in that area. By gathering as much information as you can, your marketplace assessment will be realistic and paint a clearer picture of how your business can be successful.
The marketplace section is another lengthy part of the coffee shop business plan, that includes the following components:
Market segment
In this section, you should provide an overview of your target audience. Consider details like demographics, psychographics, and segments of your target market.
It’s time to put your target customers under the microscope, show how well you know them. What types of people will frequent your coffee shop and what similarities/differences do they share? Get qualitative and quantitative data, and reference external resources that provide statistics about your customer segments and any other relevant information. Note that each customer segment within your target demographic will most likely have specific needs.
Market Trends
Include relevant statistics about past and current trends within your targeted marketplace. Anything that relates to the demand for a coffee shop business, as well as social and economic factors that have affected similar businesses in the area. Also mention if you’ve conducted your own research or hired a third-party to conduct research on your behalf.
Competition
In this section, you’ll want to be specific about who you consider to be competition. You’ll have both direct and indirect competition within your chosen neighbourhood. Your direct competitors are the coffee shops that offer similar customer experiences and types of cuisine. Indirect competitors may be different from your coffee shop concept but still compete for your target market’s attention and spend.
Now that you’ve analysed the competition, you should be able to articulate what makes you stand out from the others. What does your coffee shop offer to your target audience that no one else currently provides? Why should someone choose your business over another?
Opportunities
Taking into account your competition and customers, you should see where the gaps lie between supply and demand. Use this knowledge to fine-tune your concept and provide a better option for customers. From the menu to opening hours, whatever your coffee shop can do better than everyone else should be highlighted in this section.
Now consider the flip side: what advantages do your competitors have over your business? What do they offer to the market that your coffee shop doesn’t? Provide rationale as to why your coffee shop faces these barriers and, most importantly, how you’ll tackle them once you’re officially open.
Marketplace summary
Time to sum it all up. Expect this section to be a long one, because you’ve got to summarise everything you’ve outline in regards to your marketplace. Highlight the pieces of information that will have the most impact on your audience, such as the demographics of your target market, advantages, and opportunities.
You may be an amazing barista who can make a killer cappuccino, but without consistent customers and sales, your business isn’t going to last for very long. You need a marketing strategy to keep people coming through the doors.
In this section, we’ll provide an overview of what to include in your marketing strategy, which you can use later on as the framework for your full restaurant marketing plan .
Positioning
Describe how you’ll appeal to your target customers and stay top of mind. Use the differentiators you outlined in the marketplace section to guide your positioning strategy. What do you offer that your target customers can’t get anywhere else? How will you communicate these offerings?
Describe your pricing strategy and how it compares to competitors. The most common question small businesses owners have is, “How do you know what price to charge?”
Questions that will help you decide on a pricing strategy include:
Once you’ve determined your pricing strategy, make sure it aligns with your financials. The prices you charge have to be competitive but still allow you to make a reasonable profit.
Online promotion
Traditional promotion
Will you be hosting an event for coffee lovers? Running a free coffee for a month contest? What about mailing printed ads to tempt locals with photos of your pastries? It’s always a good practice to have a mix of promotional tactics, so if you plan on utilising traditional channels as well as digital, list all your planned traditional ones here.
Marketing summary
Again, here’s your opportunity to briefly summarise your overall marketing strategy and describe which channels you’ll be investing in the most. Emphasize why your marketing strategy is the best approach for both the type of coffee shop you’re opening and the neighbourhood.
You’ve described your vision, the marketplace, and how you plan to market your business. Now it’s time to outline how you’ll actually execute your plan. This means outlining who will operate the day-to-day of your coffee shop.
Describe the main business management categories relevant to your coffee shop and identify the core team members who are going to have responsibility for each category. Introduce everyone on your payroll, from your restaurant consultant to management team to star baristas. List everyone’s qualifications, skills, and responsibilities, placing emphasis on how each role will help you reach your business goals.
List your suppliers according to type. Include descriptions of how each supplier will serve your coffee shop’s needs , as well as their credit and payment terms. This will include everything from food to technology to takeout coffee cups – even landscaping, if you location needs it. Consider how these suppliers may fit into your overall brand, in terms of what quality they are and how they’re sourced.
Since your coffee shop needs insurance coverage , conduct research to determine what’s mandatory. From general liability to workers’ compensation, getting the right insurance will help you sleep at night knowing you’re covered if something goes wrong (a big knock on wood here). Be sure to check with local and national requirements because these requirement may vary. Also, compare quotes from insurance providers. List each type of insurance your coffee shop will need and include what’s covered.
Figuring out what licenses your coffee shop will need is similar to insurance requirements (though this list may be longer). Required licenses and permits can be everything from a business license to food handler permits to music licenses. Start your research as soon as possible by checking your local government office website. List all of the licenses and permits required for your coffee shop and staff in this section.
Business operations summary
Summarize the main points discussed in the Business Operations section. This should be fairly straight forward, as it’s more fact-based than other sections.
The financial plan is the most important section of your coffee shop business plan – especially if you need debt financing or are trying to pitch to investors. Your financial plan has to demonstrate your business’ potential for growth and profitability. To do this, you will need to document your forecast in four main parts:
For new businesses, a good rule of thumb is to underestimate revenues and overestimate expenses – the age old “under promise, over deliver” strategy.
We’ve created a forecast within our coffee shop business sample plan to demonstrate what numbers need to be included. Once you understand the sample forecast, you can then create your own forecast sheets and add in your numbers to project how profitable you’ll be.
Your business plan summary needs to tie together the overall message you’re trying to communicate. Use this final section to highlight how your coffee shop is different from what’s currently available in the market. It’s an opportunity for you to reiterate the most important points about your business.
Make sure to include the following sections:
If you’re thinking about opening a coffee shop then creating a business plan needs to be at the top of your priority list. Remember: you’re building a foundation for success. This includes saving money – because you’ll have your financials organized – and being able to actually get funding from banks and investors.
It’s a lot of work, yes. But keep in mind that you’re working toward making your dream a reality. Any time you can put in now, and we highly recommend additional research wherever possible, will benefit you on the other side – from the first cup to that last drop.
The different types of restaurant concepts.
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By Homebase Team
Opening a coffee shop is an exciting endeavor. But before you can open your doors and pour that first cup of joe, you need a coffee shop business plan.
But what is a business plan? Why is it important? And do you really need one?
We’re breaking down everything you need to know so you can brew up your own coffee shop business plan with ease.
A coffee shop business plan is a document that covers your business goals and everything you’re going to do to reach them.
A business plan goes into all the details about your business, from the location of your coffee shop to where you’re going to source your coffee beans. Put simply, it breaks down how your coffee shop is going to be a success.
Writing out a coffee shop business plan can feel a bit tedious and unnecessary. And we won’t lie, they do take a bit of time and effort.
But every business, no matter big or small, should have a business plan in place. A business plan for your coffee shop will help you:
Now that you know that you need a business plan, it’s time to grab your favorite cup of coffee and start thinking about the important stuff.
To help, here are some things to consider before you start writing your business plan.
If you’ve never written a business plan before, it can feel more complicated than a grande mocha frappucino with extra whip, hold the syrup. But don’t worry, we’re breaking down the key sections of a coffee shop business plan, so you know exactly how to get started.
Here are the 7 steps and sections you’ll need to write your coffee shop business plan.
This is a high-level overview of your coffee shop business plan—the TL;DR of the business plan if you will. Here, you’ll want to outline the important details in your business plan, but also tell an engaging story that makes the reader want to dive into the rest of your business plan.
Tip: This is the first section someone will read—but you don’t have to write it first. It can be helpful to come back to this section once you’ve finished the rest of your business plan.
This next section in your coffee shop business plan is an overview of your business and your goals.
In this section, you should answer questions like:
A market analysis in a business plan helps position your coffee shop against other coffee shops, You want to show how you measure up to competitors or similar businesses.
For example, as a coffee shop owner you might identify competing coffee shops in the area, or even other competitors like fast-food chains. In your market analysis, you might even look at other successful similar businesses that you can use to show why your coffee shop will be a success. For example, let’s say you’re opening a coffee shop that’s open 24 hours. You can use examples of other 24-hour coffee shops in other areas that you can model your business after.
This is where things start to get exciting—you finally get to talk about coffee!
The business offerings section of your business plan should include everything that you’ll offer to potential customers. For a coffee shop, this will likely include your potential coffee menu. But if you have other products or services—like selling coffee beans or offering coffee machine repairs—you’ll want to include those here too.
Here’s where you’ll cover the day-to-day management and operation of your coffee shop. For example, you’ll want to outline details like:
In this section, you should explain how you plan to spread the word.
Will you hire a marketing agency ? Will you mail out flyers? Do you have any media connections that will help you earn PR?
Basically, you need to show that you have a plan for promoting your business.
Last but not least, it’s time to talk money.
Financial projections provide insight into your revenue and expenses over the short and long term. They aren’t an exact science, but you’ll want to provide an educated estimate. Your financial projections should typically include:
The goal is to show that your coffee shop business will be profitable.
Business plan written and ready to go? It’s time to start growing your coffee shop. From hiring your first employee to opening your second coffee outpost, Homebase is here to help.
Homebase is an all-in-one employee management app that helps small business owners manage hourly employees better and smarter.
With Homebase, you can:
Get the all-in-one employee management that’s stronger than your favorite cup of coffee—or at least just as powerful. |
Do you need to create a business plan for a coffee shop.
Yes. Every business, including a coffee shop, should have a business plan. Your business plan should include an overview of your business, what products and services you’ll offer, how you’ll manage and market your business, and financial projections.
How profitable opening a coffee shop will be can depend on several factors. But generally, coffee shops can be a pretty profitable business. A business plan can help you project your revenue, costs, and profit—so you can feel confident growing your coffee shop.
Here are a few steps for how to start writing an effective business proposal for a coffee shop:
Remember: This is not legal advice. If you have questions about your particular situation, please consult a lawyer, CPA, or other appropriate professional advisor or agency.
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Are you looking to start your own coffee shop? Fantastic . Opening a cafe can be a lucrative investment that can generate anywhere between $50,000 and $250,000 annually ( Hotshot Coffee Sleeves , 2023). But to truly revel in the riches of a vibrant and profitable cafe, your business needs to be built on a robust coffee shop business plan.
Without a business plan, your journey will be rudderless and you’ll struggle to assess whether the steps you’ve taken have brought you closer to or further away from your goal.
Direction is crucial and your coffee shop business plan is a roadmap that will propel you to your business objectives whilst minimizing the stress, frustration, and confusion of running a business.
But why is this important?
Well here are some important coffee shop stats:
The caffeine craze is real. If your cafe fails to meet expectations, your customers will turn to the one across the road.
In an industry that's flourishing, yet fiercely competitive, we've outlined the important steps that you need to create an effective coffee shop business plan that will keep you on the front foot.
A coffee shop business plan serves as a blueprint for your coffee shop venture, outlining your goals, strategies, and the tactics to achieve them. It's a comprehensive document that guides you through every aspect of your business, from conceptualization to execution.
Luck should not be your crutch, but rather, rational planning and informed decision-making will be the foundation on which your coffee shop's success is built.
1. creating your coffee shop identity.
With nearly 50% of people between the ages of 18 and 24 drinking coffee, as well as 70% of seniors, coffee has become an integral part of our culture ( Toast , 2023). We don’t have to travel far to satisfy our caffeine cravings, which poses an important question for all coffee shop owners…
Why should customers buy from you?
If you want to stand out from the crowd, you’ll need to create a powerful brand identity that turns heads and pulls people to your cafe. First define your mission and values, and then build your coffee shop's identity around these foundational principles.
What messages do you want to communicate? What purpose do you want your coffee shop to serve for customers? What promises are you making to your customers?
Only once you’ve answered these questions will you be able to tell the story of your brand.
The most successful brands in any industry’s niche understand their customers inside out. It’s one of the prerequisites to success and it’s no different in the coffee industry. The first step is to define your target market .
Are they young professionals looking for a quick caffeine boost? Or are they more family-oriented? Pinpointing your target demographic will help you tailor the experience to their preferences and set the foundations for a loyal customer base.
Try to go beneath the surface and investigate A-Z of your target market’s interests, personalities, and preferences. Once gathered, you’ll be able to align this data with your brand identity to create a captivating coffee shop experience that will resonate with your customers.
Your menu design isn’t just a list of food and drink items — it’s a powerful marketing tool used to influence spending decisions and boost profit. The very look and feel of one can set the tone for the cafe experience, either nudging a customer to reach for the muffin, the mocha, or the iced americano, or even leave .
This means that you should use your menu as an opportunity to:
Here are some tips to follow:
The most successful cafes are able to strike a balance between functionality and aesthetics to create the ultimate customer experience. It’s an opportunity to bring your brand personality to life and make it resonate with your target market, allowing you to build a loyal customer base that will boost your cash flow.
Everything from the lighting and colors to materials and furniture will have an effect on the subconscious mind, so it’s crucial that you ensure the ambiance strategically aligns with the character of your brand.
Here are some key design elements to focus on in your cafe business plan:
Employees are the lifeblood that keeps your business alive. They’re the front line of communication with customers and are responsible for leaving a lasting impression that can either elevate your coffee shop or undermine its success.
Poor customer service is enough to contaminate your brand image and create friction with your customer base, so it’s absolutely essential that you recruit the right talent . Below are the best practices to follow when hiring staff for your coffee shop.
Identify critical roles for seamless coffee shop operations: skilled baristas, customer-engaging servers, and dedicated kitchen staff. These roles collectively create a stellar customer experience.
Highlight that your team represents the heart of your coffee shop. Their interactions mold perceptions, foster loyalty, and establish a welcoming atmosphere. Seek communicative, coffee-passionate individuals who value customer connections.
Explain your approach to building well-prepared teams. Outline training that maintains quality and service standards. Showcase your commitment to retention via competitive compensation, growth opportunities, and nurturing a positive workplace culture.
Note: Want a more efficient way of managing your workforce? Check out our coffee shop payroll and workforce management software to optimize employee management.
A powerful marketing strategy is the bedrock of any successful coffee business. And being in the digital age, where people see anywhere between 4,000 and 10,000 ads per day, it’s crucial that your coffee shop’s messaging is strategically positioned to resonate and capture the attention of your customers.
Without this, your coffee shop will struggle to be seen and you’ll feel the pressure of an inconsistent cash flow that will only guarantee stress. Below are the most important marketing tactics to include in your coffee business plan to accelerate growth.
Outline the avenues through which you'll engage your intended customers. Define demographics, preferences, and behaviors to tailor your approach effectively. Whether it's young professionals, students, or families, your strategy should resonate with your audience.
If someone in the area is looking for a coffee shop, you want to be one of the first listings that appear. Optimizing your Google My Business Profile is a cost-effective and guaranteed way to put your business on the map (quite literally), getting more customers through the front door.
Here’s how to optimize your profile:
Leverage the power of social media platforms to showcase your coffee shop's uniqueness. Engage customers through captivating content, behind-the-scenes glimpses, and interactive posts. Additionally, tap into local events, festivals, and collaborations to introduce your coffee shop to a wider audience and build community relationships.
Brewing the perfect cup of coffee won’t be enough to keep you at the forefront of today’s competitive and crowded coffee shop marketplace. It's crucial that you have a robust coffee shop business plan to build your unique identity, connect with your audience, and carve out a lasting niche in this bustling landscape.
By investing in a rigorous coffee shop business plan, not only will you remain competitive, but you’ll maximize your chances of creating a thriving coffee business with a loyal customer base that becomes the heartbeat of a vibrant community, rewarding you with more than just money.
Then book your free demo now to organize your workforce management in one place and eliminate the headaches of HR, payroll, scheduling, and so much more!
Want to know more about how you could work more in on your business, save money with this easy all-in-one restaurant management tool, faster payroll and onboarding, hours saved per week, saved on labor costs, don't take our word for it, hear what our customers have to say.
“In the labor numbers, we were reporting about a $300 to $400 difference than what we were getting through Push!”
-Tara Hardie, ZZA Hospitality Group, 16 locations
Are you imagining a cozy, busy coffee shop or a minimal, elegant ambiance? Define your coffee shop visions and help make them come true with this business plan template.
Tyler Martinez Author
Tyler Martinez
Use this free coffee shop business plan template to easily create a great business plan that organizes your vision and helps you start, grow, or raise funding for your coffee shop., TEST
Use this free coffee shop business plan template to easily create a great business plan that organizes your vision and helps you start, grow, or raise funding for your coffee shop.
The market for coffee is saturated and highly competitive – luckily, in the U.S. 70% of people drink coffee every week and 62% every day , generating incredible, consistent demand. Coffee shops have the imperative, and the luxury, of selecting a fraction of that market to target. And since every neighborhood needs one — or a few to choose from — the opportunity for getting into the coffee shop business is huge.
The coffee industry divides coffee shops and cafes into waves based on the kind of coffees served and the brewing methods used. First wave coffee is usually reserved for talking about the kinds of coffee served at restaurants that don’t focus on coffee – imagine the pot of generic dark roast you get at your favorite diner or dive. Second and third-wave coffee describes what we generally think of as coffee shops.
The second wave refers to the popular, corporate chains that popped up on every corner in the late 90s and early 2000s – second wave coffee shops tend to serve consistent coffee and market drinks with lots of flavors and syrups.
Third-wave coffee shops focus on the bean – coffees are roasted in small batches and roasters take great care to enhance the desirable flavor notes that occur naturally in coffees. There is also an emphasis on optimizing brewing and extraction to create the best-tasting cups of coffee possible while complimenting the coffee’s taste with often housemade syrups or flavorings.
But no matter which type of coffee shop you want to open, once you have your idea you've got a long list of to-dos ahead of you. That's where your coffee shop business plan comes in.
Like any restaurant business, the process of opening a cafe or coffee shop has dozens of steps. They often overlap, or one needs to be done to start the next one, and things can get complicated quick. That's why you need a map — and that map takes the form of a coffee shop business plan.
The type and style of coffee you want to sell, the customer base you wish to attract, and the experience you want to provide all contribute to the overall success of your coffee shop concept, and all of these factors are clarified by writing a business plan.
A coffee shop business plan is crucial in defining what niche of the coffee industry your what your coffee shop to occupy and determining the best business model and concept to succeed in that niche in your location. Your business plan forces you to think through every single detail of your business, helping you (and potential investors) determine that it's not just viable, but a recipe for success.
As a genre, business plans are pretty straightforward, which is why this coffee shop business plan template is a helpful tool for imagining and planning your coffee shop. Download a customizable version of the business plan template and read on to learn more about how to make it work for your coffee shop.
Related Business Plan Resources
Coffee Shop Business Plan Executive Summary Coffee Shop Financial Plan Coffee Shop Shop Operations Plan Coffee Shop Management Team Coffee Shop Industry Market Analysis
Executive summary.
A concise introduction to your coffee shop’s concept in the form of an executive summary is the first section of a business plan. The executive summary introduces key elements of your business plan, such as an overview of the budget, the business’s mission, market, and core values, and a coherent vision for your product and style of coffee service.
Most coffee shops are counter-service restaurants focused on quality coffee, but some function as kiosks, or drive throughs , or even full-service cafes. Knowing what market space you want your shop to occupy in relation to the local competition is crucial.
As you write the executive summary for your coffee shop’s business plan, imagine your reader and how you might capture an interest of theirs and persuade them to keep reading and potentially invest.
The differences between a company overview and an executive summary may seem subtle, but the company overview is more of a glossary for the rest of your business plan rather than a summary – more practical than attention-grabbing.
The company overview introduces the type of restaurant, ownership structure, and customer experience. In the case of a coffee shop, the company overview will define the brewing processes, coffee and food products, location, and labor and hiring practices for baristas.
The company overview is also your chance to communicate the more conceptual visions for your brand to investors. Consider including information about how your coffee shop’s name, logo, color scheme, and presence make your customers feel and contribute to the experience.
Management and staffing in coffee shops can be highly specialized and competitive, and it’s important to make decisions about team structure and management before you start hiring. Baristas are often asked to be salespeople, line cooks, and a beverage development team in addition to producing coffee drinks.
Who will be in charge of research and development for coffee drinks and brewing methods? Will you be outsourcing for food, cross-training baristas to make food, or hiring a kitchen staff? Are you hiring someone to do marketing and PR online and on social media, or do you expect your manager to fill that role as well?
Also consider including information about what kind of jobs you plan to create, whether they are full-time or part-time, how you will hire or train workers with the right skill set, and how you plan to provide benefits and good pay. Your staff will factor into other crucial elements of your business plan, such as the budget and food/beverage production, so it’s important to have a concrete picture of your staffing needs.
A sample menu is a unique feature of a business plan for a restaurant. Second and third-wave coffee shops, however, are expected to offer certain beverages while you might set your shop out from the competition with offerings unique to your shop.
Drip coffee, iced coffee, espresso beverages, teas – these are all standard. Coffee shops craft uniquely flavored beverages, partner with high-quality roasters, or create an ambiance that is in demand in an area to set themselves apart from the inevitable competition from second-wave corporations.
The sample menu will also force you to think concretely about how you plan to produce and serve the coffees and tea drinks and sandwiches or pastries on that menu. How will you store milk, brewed coffee, kegs for cold brew and nitro, and what brewing equipment will you need?
Use these menu templates as a starting point for your menu design or to give your menus a refresh.
Competition in the coffee industry is stiff and finding an opening in the market is crucial to the success of any foodservice business. Investors will typically ask about three core aspects of the market in which you operate: the target market, location, and competition.
There is always a demand for coffee – but, does what you want to offer meet a gap in what other local coffee shops offer. Maybe there is a space in the market for a coffee shop with a nice patio or one that has a robust menu for the inevitable customer that makes your coffee shop their office or the lunchtime coffee drinker.
Concerning location, it’s not uncommon to see two coffee shops as neighbors – one serving sweet second wave drinks and the other brewing pour overs for adherents of third-wave coffee culture.
That second-wave shop next door isn’t your competition nor are you theirs because you attract a different segment of the coffee-drinking population. What you should be concerned about are the other specialty cafes or coffee roasters in the area that might be competing for the same customers. Maybe your shop is set apart, then, by walkability, superior quality, or ambiance.
It’s important to research the routes to meeting your sales goals for your restaurant and communicate those routes in your business plan to potential lenders or investors.
Many coffee shops focus on digital marketing: they stay very active on social media and ensure they have a robust web presence with a great website. Because there is so much competition in the coffee market, a clear, cohesive brand is crucial to helping you attract customers but consistent, quality coffee and service will create regular customers.
You might also think about what opportunities you have to draw customers in by opening your coffee shop as a venue for performers or artists – lots of coffee shops allow local artists to hang prints, paintings, or macramé on the walls, or host open mic nights.
If there’s a space in the market for something like that in your community, it might be a good chance to create a loyal, local customer base while supporting local arts. Investors and customers alike, especially if they are locals, will be impressed by your plans to enhance the community.
One of the most exciting parts of building a business plan can be imagining a cohesive brand for your new business. Think about how the ambiance of your coffee shop and the ethos of your business can be represented through your business’s logo and aesthetic. Display your branding consistently throughout presentations and documents in your business plan.
Business plans include information about customer service, the point of sale , sales and inventory tracking, accounting, and the supply chain of the products on your menu. Business operations concerns unique to coffee shops include where you will park the truck and how that spot will let you access your customers.
Do you plan to be an owner/operator in your coffee shop, acting as the general manager and the owner, or do you plan to hire management staff to handle everything from payroll to production? Will you need a seasoned barista to develop brewing methods and beverage recipes or a kitchen manager to make pastries and sandwiches?
Because coffee shops can offer such a range of food and drinks, it’s important to plan for the complexities of how management and production will work, how employees are expected to guide customers through the experience, and how you will balance quality, consistency, and speed in production.
These myriad responsibilities are complicated further when spread across the handful of employees on a coffee shop payroll . Balancing employees, products, customers, inventory, and finances can be a daunting task and the business operations section is your opportunity to tell investors that you’re up to it.
It’s especially important when starting a coffee shop to consider management and labor when considering costs: coffee shops are small storefronts with relatively low profit margin, depending on demand, and can easily go in the red when juggling an inventory for a small kitchen in addition to all the necessities for serving coffee and tea drinks.
One common analysis to include in a business plan is a break-even point analysis, which compares how much sales are required to break even with the cost of expenses each month. Investors will be interested in the potential for profit and loss before they contribute to your business, but to produce a profit a loss statement for a restaurant that isn’t open yet will require some educated projections.
Finally, a cash flow analysis will detail how you will spend money on labor, supplies, and operations which will show investors that the coffee shop can support itself without additional investment. Consider how the process of coffee beans, teas, pastry, your own and your employees’ salaries, and the costs of maintaining the coffee shop and brewing equipment balance at the end of each fiscal quarter.
If you are seeking to secure funding, have already secured partial funding, or have a plan to fund your coffee shop, it is crucial to include that information in your business plan.
Some coffee shops go with SBA loans, others get microloans or work with alternative lenders, and others work with brick and mortar banks. Whatever route you choose — and there are so many different funding options ! — provide your audience (and potential investors) with your detailed funding goals and plans, including projections and expected expenses.
There are a few ways to prepare to communicate with investors about your business plan and get them interested. As you write and edit your plan, you’ll have become the world’s only expert on your coffee shop. Remember that the way you talk about your business should be tailored to the situation you find yourself in.
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DISCLAIMER: This information is provided for general informational purposes only, and publication does not constitute an endorsement. Toast does not warrant the accuracy or completeness of any information, text, graphics, links, or other items contained within this content. Toast does not guarantee you will achieve any specific results if you follow any advice herein. It may be advisable for you to consult with a professional such as a lawyer, accountant, or business advisor for advice specific to your situation.
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How to Write a Coffee Shop Business Plan
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How to Write a Business Plan for Investors
10 Qualities of a Good Business Plan
Simple Business Plan Outline
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You are a smart entrepreneur. You don’t jump right in and open a coffee shop just because you decoded the secret of making perfect cups of steaming delicious coffee.
Instead, you wait and plan to write a unique business plan that resonates with your coffee shop’s concept.
But hey, writing a business plan is actually complex. Without any structural format or direction, you may end up making a hotchpotch of your business idea.
To ensure that your business concept translates properly into a plan, we created this step-by-step guide that will prompt you to write an insightful coffee shop business plan in great detail.
Also, get a free coffee shop business plan template that has all the relevant examples for you to get started.
So get yourself a cup of coffee and decode the secrets of writing a stellar plan in easy steps.
Let’s get started.
A lot of variables play together to write the success story of your coffee business.
From choosing a shop location to remodeling it as per your unique concept, hiring staff, determining sales strategy, acquiring licenses and insurance, and planning operations-you need to undertake multiple activities, consecutively at a time, to start and run a coffee business.
A business plan will guide you like a map in the right direction. It will ensure that all the business objectives are achieved without breaking a compliance code.
It forces you to assess the viability of a coffee shop idea before you invest the money in it. You can strategically plan the coffee shop’s success by making detailed financial projections relating to the company’s sales, revenue, costs, and expected expenses, and cash flow.
And most important of all, a business plan will help you acquire the required funds by winning the trust of potential investors.
Let’s walk through the process of writing a coffee shop business plan with detailed step-by-step instructions.
An executive summary is like a north star of your business plan. It will act as a guiding light for stakeholders to understand your journey ahead.
Investors will read the executive summary of your coffee shop business plan before even allowing you a presentation. So definitely it needs to be compelling and converting.
Keep your executive summary concise but detailed enough that it summarizes the key points of your entire plan. Include the problems you would be solving and the solutions you have to offer. Adapt a storytelling tone and focus on highlighting the business goals, financials, objectives, and overall business strategy.
Now, move ahead and visit this part when you are done writing for the entire plan. Summarizing becomes much easier and more effective when you are aware of the entire plan’s details.
Also, two pages are more than enough for writing a capturing executive summary.
Build a strong foundation for your coffee business by diving deep into the market research of the coffee industry, competitors, target audience, market trends, and your attainable target market.
Analyze the coffee shop industry from a macro viewpoint and then gradually narrow it down to your particular market. For instance, the revenue in the US coffee market size was $85.2 billion in 2022 and is expected to grow by 3.21% between 2023-2028.
Now, identify your targeted available market (TAM) from this and analyze the growth potential of your particular coffee shop. Overall, try to show that the coffee shop business has a thriving opportunity to grow in the market.
The market analysis for a coffee shop business must include the study of the following:
Customer analysis is essential to identify your target customers. Having a thorough understanding of your target market will help formulate the business and market strategies appropriate for your business.
Create the buyer persona of your ideal customer. Focus on these details to outline your ideal customer:
For instance, the ideal customer for Steamy Sips is 23-38 years old and works in a corporation. He/ She likes to spend money on coffee regularly and prefers fresh roasted seasonal brews, is socializing, and loves working in a cafe remotely.
After determining your target market, look around and identify your potential competitors.
Begin by identifying the top competitors of your coffee shop. This can be neighboring coffee shops, kiosks, or coffee karts that offer similar services to your business.
Now conduct a SWOT analysis of these coffee shops by analyzing their strengths and weaknesses. Also, analyze your strengths against competitors and highlight your competitive edge in the market. Be realistic with your assessment as this will form the foundation of your related business policies.
Lastly, identify if there are any stellar opportunities for you to leverage in this market.
Collect data from highly authoritative websites, data publications, and local studies specialized in the coffee industry. For instance, SBA , SCA coffee , Mintel , Business Wire , COFFEEBI , etc.
This section is your chance to prove to the potential investors that you are aware of the market challenges and there exist favorable chances for your coffee shop to thrive and grow.
Just like the executive summary of your coffee shop business plan, this section includes a brief business description of your coffee shop. It offers readers a peek into your business structure, goals, mission, and company values.
Depending on your market analyses choose the type and structure of your business concept. Clearly describe whether you will start a cafe or coffee shop, coffee kart, coffee bar, or coffee house and whether the business structure will be LLC, partnership, or sole proprietorship.
Further include your mission statement, coffee shop objectives, and goals to complete the company overview section.
Mission statement: A mission statement highlights the purpose of your coffee shop’s existence and its long-term objective.
For instance, Steaming Sips’ mission is to cultivate a culture of freshly roasted coffee, serving a welcoming space for young individuals to connect, create, and unwind with every cup of our brews.
Coffee shop objectives: In this part, highlight your business objectives in terms of milestones, growth goals, revenue goals, sales numbers, etc.
For instance, Steaming Sips aims to open 3 branches across San Fransisco by the end of 2025.
The market research earlier helped you understand your potential audience in great detail. Now, it’s time to decide what to offer on your menu.
A sample menu is an important component of your coffee shop business plan. With a menu, investors will know what exactly you will be serving and what makes you different.
A coffee shop can stand apart selling just coffee drinks. However, there are many coffee shops that sell coffee and food products together. Depending on your coffee shop concept and the target market, decide the menu items.
Here are a few things to consider while making your menu and establishing yourself as a specialty coffee shop.
Strategically place the items in your menu and add the prices alongside. Incorporate branding elements of your coffee shop in the menu as well.
Till now, the coffee shop idea was just a business concept, jumbled randomly across your mind. Writing a business plan will help you to sort those ideas, one section at a time.
The design and layout section helps potential investors visualize the appearance of your coffee shop. It is your chance to help them understand your coffee shop concept and the aspects that set you apart from other coffee shops.
Begin by highlighting your coffee shop location in this section. Briefly explain how the location is suitable for your potential customers.
Also, present the moodboard of your coffee shop and highlight the branding and visual elements of its design.
Overall, explain how you will create a welcoming atmosphere for your customers by incorporating design and decor elements in your shop.
Now that you have the concept, design, and menu for a coffee shop, it’s time to work on its marketing plan . The coffee market is intensely competitive and only a solid marketing action plan can differentiate your business from other coffee shops.
Using your market research, identify the best marketing strategy for your business. Ideally, coffee shops build a cohesive brand image using a mix of digital marketing practices.
For instance, a website can be used to build a robust web image, while social media can be used to connect with your target audience organically. Similarly, your coffee shop emails can focus on special offers and promotional invites while paid ads can help you target the wider audience.
In this section, you also highlight various promotional activities for your cafe such as karaoke evenings, art workshops, musical nights, happy coffee hours, etc.
Overall a comprehensive marketing plan must answer the following questions:
In this section, you will introduce the management team that will ensure the smooth functioning of your coffee shop business.
Begin by introducing the coffee shop owners and their relevant experience in the coffee market. Also, clarify if you will work both as owner and manager or hire a coffee shop manager to look after the day-to-day operations.
If you are going to hire a manager, introduce them and their key responsibilities in the section. Offer a brief description of their skills, experience, and expertise that can help your coffee shop business.
Overall, this section shows the potential investors that you have all the right people in a team to drive your coffee shop toward success.
Operation section of a coffee plan offers brief details of everyday business processes that will guide you to build and run a successful coffee shop.
An operations plan includes a lot of details, answering some of these prominent questions.
A well-planned operations plan demonstrates your ability to run a coffee shop to your readers. So keep it detailed and revamp it as and when needed.
A financial plan helps assess the viability of your business idea by evaluating its financial aspects. It’s an important part of your coffee shop business plan whether you want to seek funding or not.
A well-built coffee shop financial plan is presented in numbers, graphs, and charts and includes the following:
Now, making all these financial projections and calculations is a bit taxing. Not only that, you will have to create visual reports to make the financial section appealing and insightful.
Well, let’s make things easier with our financial forecasting tool. Simply enter your assumptions in a tab and our tool will generate important key reports for your business.
Don’t stress. You don’t need to worry about the visual reports anymore. Go, check your dashboard. You will have all the visual reports ready to be added to your financial plan.
And that’s your detailed guide to writing your coffee shop business plan. Now, let’s check the latest industry trends ruling the coffee shop market.
Let’s dive further deep into market analysis with these latest industry trends in the coffee shop market:
Need help writing your business plan? Let’s ease your plan writing process with our coffee shop business plan pdf . Download it for free and customize it as per your needs.
This modern intuitive template offers a step-by-step guide that will help you write a comprehensive and actionable business plan. It’s designed specifically for coffee shop businesses and includes examples relevant to your industry.
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Enhance the quality of your business planning with Upmetrics. With more than 400+ customizable sample business plans , it offers features like AI assistance to write an impactful business plan.
Whether you are starting your own coffee shop or taking over an existing coffee business, Upmetrics’ insightful guides and resources will help you craft a compelling business plan in easy steps.
Frequently asked questions, what are the key components of a successful coffee shop business plan.
The key elements of a coffee shop business plan are
Yes, you can. Franchising is a proven way of increasing the reach and profitability of your coffee business. Moreover, it’s easy to scale your business through a franchise business model.
A traditional plan is very similar to modern business plans. It includes a summary of the company’s goals, objectives, business values, marketing objectives, and financial plan. The modern plans, however, are intuitively designed to be more suited to investors interest.
Yes. Investors and investing firms will ask for a business plan before giving you a chance to present the coffee shop concept. By studying your plan, they will gauge the viability of your coffee business, and depending on the analysis they will decide whether to invest or not.
The financial projections of your coffee shop plan must include the following:
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Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more
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Starting a coffee shop business can be an exciting venture for those passionate about creating a unique experience for customers in the bustling world of specialty coffee. As with any business endeavor, careful planning and preparation are essential for success. This article aims to provide helpful insights and guidance on how to plan a coffee shop business that meets your goals and satisfies the needs of your target audience.
A focused understanding of the coffee shop industry, target market identification, and creating a comprehensive business plan serve as crucial foundational steps. Additionally, scouting an ideal location, planning a delightful and diverse menu, designing the layout of your coffee shop, hiring a skilled staff, and implementing effective marketing and operational strategies will all contribute to the overall growth and sustainability of your business.
The coffee shop industry is a popular and continually growing sector, attracting a wide range of consumers and entrepreneurs. In order to plan a successful coffee shop business, it is crucial to understand the industry and its current market trends, as well as the key players that shape this competitive landscape.
In the coffee shop industry, several market trends have emerged in recent years:
Understanding the key players in the industry allows new coffee shop owners to identify opportunities for distinguishing themselves from existing competition. Some major players in the coffee shop industry include:
By examining current market trends and recognizing the key players in the coffee shop industry, aspiring business owners can better position themselves in the market and create a solid foundation for success.
When planning a coffee shop business, the first step is to create a comprehensive business plan. This document will serve as a roadmap, detailing essential aspects of the business, from the mission statement to financial projections.
The mission statement outlines the core purpose and vision of the coffee shop. It should be concise and clearly convey what the business stands for and its values. Some aspects to consider when crafting the mission statement include the target market, the unique selling proposition (USP), and the desired customer experience.
It is crucial to estimate the costs and potential revenues for a coffee shop business. Financial projections should include:
When creating financial projections, it is essential to be realistic and conservative in assumptions, ensuring that the business can withstand variations in the market and unforeseen challenges.
In summary, a well-organized and comprehensive business plan will provide a solid foundation for building a successful coffee shop. By defining the mission statement and preparing realistic financial projections, entrepreneurs can set clear goals and better anticipate future challenges and opportunities.
When planning a coffee shop business, it's essential to recognize the target audience. An optimal understanding of the target audience enables the development of marketing and product strategies that cater to the customers' preferences. In this section, we will be discussing the significance of demographic research and customer preferences when identifying the target audience.
Conducting demographic research ensures a deeper understanding of the potential customer base. These demographics include things like age, gender, income, and occupation. Demographic patterns may help you discover potential customer base pockets in your proposed location.
To conduct demographic research:
Armed with this demographic information, you can craft marketing and product strategies tailored to your target audience.
Understanding customer preferences is equally crucial for setting up a successful coffee shop. Gather information on the types of drinks, food items, and atmospheres customers in your target market prefer.
Some key factors to consider when determining customer preferences:
Analyzing demographic research and customer preferences ensures that you create a coffee shop tailored to satisfy your target audience's wants and needs. By doing so, you'll increase the likelihood of establishing a loyal customer base and reaching your business milestones.
When planning a coffee shop business, finding the perfect location is essential for success. The right location can help bring in more customers and build a more profitable business. This section will discuss the importance of demographics and accessibility when selecting a location for a coffee shop.
Understanding the demographics of an area plays a crucial role in determining the success of a coffee shop. Identify your target market, such as young professionals, students, or families, and make sure the neighborhood can cater to their needs. Find a location with your target audience already present, making it more likely your coffee shop will not only appeal to them but also develop a loyal customer base.
Another crucial aspect to consider when choosing a location is accessibility. Your coffee shop should be easily reachable, either by foot, car, or public transportation. A visible and easy-to-find location will draw in more customers on their way to work, school, or shopping.
Some key factors to assess when evaluating accessibility include:
Selecting the right location for a coffee shop business is a significant step in ensuring business success. Pay attention to demographics and accessibility to improve your possibilities of becoming the go-to coffee shop in your neighborhood.
When planning a coffee shop business, it is crucial to develop a well-rounded menu that will appeal to a wide range of customers.
Begin by selecting a range of core coffee offerings, including espresso-based drinks, such as lattes, cappuccinos, and Americanos, as well as drip coffee. Keep in mind that offering a variety of brewing methods, such as pour-over and French press, can elevate the perceived quality of your coffee shop. Don't forget to include non-coffee options like tea, hot chocolate, and specialty drinks like chai lattes for customers who may not be coffee drinkers. Additionally, offering a mix of dairy and non-dairy milk alternatives will cater to a wider audience.
Here's an example of a basic coffee shop beverage menu:
Espresso-Based Drinks
Non-Espresso Beverages
Complement your beverage offerings with a selection of pastries and snacks that enhance the overall customer experience. Popular coffee shop accompaniments include:
Savory Items
For each item, consider offering a mix of classic and unique flavor options to create a memorable menu. Additionally, including a variety of options that cater to dietary restrictions, such as gluten-free, dairy-free, and vegan options, will ensure you serve a diverse clientele. Developing a menu that intuitively pairs well with your coffee and other beverage offerings will contribute to the overall appeal and success of your coffee shop.
Interior design.
When planning the interior design of your coffee shop, it's crucial to consider both aesthetics and functionality. You'll want to create a welcoming and comfortable atmosphere for customers while ensuring an efficient work environment for your staff.
If your location permits, setting up an outdoor seating area can increase your coffee shop's appeal and capacity. However, you must consider the following aspects:
Remember, the design of your coffee shop should reflect your brand while providing a pleasant and efficient environment for both your customers and your team. By considering these design aspects, you can create a space that encourages customers to return and bring others with them.
Training programs.
When starting a coffee shop business, it's crucial to establish effective training programs for your staff. This includes training on coffee brewing techniques, food handling, equipment usage, and safety procedures. By providing comprehensive training, you ensure that your employees are well-prepared to serve customers with high-quality products and services.
Consider implementing the following elements in your training programs:
Set clear customer service expectations for your employees to maintain a high level of satisfaction among your patrons. Your staff should be knowledgeable about the products offered and able to assist customers in making informed decisions. Additionally, they should remain friendly, welcoming, and attentive to the needs of your clientele.
To uphold customer service expectations, implement the following strategies:
A well-planned marketing and promotion strategy is essential for a successful coffee shop business. It helps to increase brand awareness, drive foot traffic, and build a loyal customer base.
Social media platforms like Facebook, Instagram, and Twitter offer an effective way to promote a coffee shop. By creating engaging content and regularly updating the business's social media profiles, owners can connect with their target audience and showcase what sets their coffee shop apart from competitors:
Forming local partnerships can be a mutually beneficial way to increase the coffee shop's visibility and strengthen its ties to the community:
By combining both social media marketing and local partnerships, coffee shop owners can create a comprehensive marketing and promotion plan that boosts their business's visibility and builds genuine connections with customers and the community.
Managing operations is a crucial aspect of running a successful coffee shop. In this section, we will discuss two important sub-sections: Supply Chain Management and Quality Control.
Effective management of the supply chain is necessary to ensure a steady flow of inventory and maintain cost efficiency. Here are a few essential aspects of coffee shop supply chain management:
Quality control is paramount in a coffee shop business, as it directly impacts customer satisfaction and repeat business. Here are some key areas to address:
In summary, effectively managing operations is essential for the growth and success of any coffee shop business. Prioritize supply chain management and quality control to ensure a seamless customer experience and maintain a healthy bottom line.
What equipment is essential for starting a coffee shop.
Starting a coffee shop requires various essential equipment to ensure efficient operations and high-quality drinks. Key items include commercial espresso machines, coffee grinders, brewing equipment like pour-over stands and drip coffee makers, refrigeration units, and display cases. Additionally, sinks, ice machines, blenders, and hot water dispensers are crucial for offering a diverse menu. Upgrade your coffee shop or restaurant today by investing in high-quality machines to serve delicious cappuccinos, lattes, and flat whites.
Choosing the perfect name for a coffee shop involves understanding your target audience, incorporating your shop's identity and theme, and considering wordplay or puns. Research your competition and brainstorm names that represent your coffee shop experience, menu offerings, and location. Once you have a list, test your options among potential customers and seek feedback to make an informed decision.
Licenses and permits can vary based on location, but generally, the following are required to open a coffee shop: a business license, food service license, health department permit, building and zoning permits, fire department permits, and signage permits. Some areas may also require additional permits for outdoor seating, music, or alcohol sales. It's crucial to research local regulations to ensure compliance before opening.
A cafe opening checklist should include the following key steps: creating a business plan, securing funding, finding the ideal location, obtaining necessary licenses and permits, negotiating a lease agreement, selecting and purchasing high-quality equipment, designing your cafe layout, hiring and training staff, establishing supplier relationships, and conducting marketing campaigns to attract customers.
A profitable coffee shop focuses on providing top-notch customer service, offering a diverse and high-quality menu, maintaining a unique and inviting atmosphere, and optimizing operational efficiency. Factors contributing to coffee shop profitability include location, strong brand identity, cost management, efficient workforce management, and local market conditions.
Unique and innovative coffee shop business ideas include offering specialty and single-origin coffees, incorporating sustainability and green practices, integrating technology like touchless ordering systems, hosting community events and workshops, and providing a shared workspace for freelancers and professionals. Menu innovations like gourmet food offerings, signature cold brew concoctions, and non-dairy milk alternatives can also set your coffee shop apart.
Tony Barlow, with over a decade of experience in the coffee industry, is the go-to technical sales expert at Majesty Coffee. He's passionate about helping businesses find the right espresso equipment for their needs.
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Price: | $76.79$76.79 |
Brand | Keurig |
Color | Black |
Product Dimensions | 15"D x 18"W x 8"H |
Special Feature | Removable Tank |
Coffee Maker Type | Drip Coffee Machine |
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Warranty & SupportProduct DescriptionEnjoy ease and great taste in little space with the Keurig® K-Slim® single serve coffee maker. At just 5” wide, the K-Slim® coffee maker fits neatly on your countertop, making it the perfect choice for when space-saving and simplicity are important. The K-Slim® coffee maker brings together the performance and simplicity that Keurig® is known for, in a slim and sleek design. You also get the convenience you desire with the capacity to brew up to four 8 oz. cups before refilling the 46 oz. removable water reservoir, and the ability to enjoy a fast and fresh-brewed 8, 10, or 12 oz. cup at the push of a button. Choose from hundreds of flavorful K-Cup® pod varieties of coffee, tea, cocoa, and more. With the K-Slim® coffee maker, your delicious morning cup or midday pick-me-up is always ready in minutes, and you never have to sacrifice countertop space for taste again. Top Brand: KeurigInspiration from this brand. Similar brands on AmazonCustomer reviews
Customer Reviews, including Product Star Ratings help customers to learn more about the product and decide whether it is the right product for them. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. Instead, our system considers things like how recent a review is and if the reviewer bought the item on Amazon. It also analyzed reviews to verify trustworthiness. Customers sayCustomers like the size, appearance and ease of use of the coffee maker. For example, they mention it's compact, looks nice and is easy to use. Some are happy with speed. That said, opinions are mixed on value, temperature, quality, and performance. AI-generated from the text of customer reviews Customers like the size of the coffee maker. They say it's compact, easy to use, and takes up little space. Some say it works perfect in their small kitchen. "...All my others were at an angle for some reason.- Amazingly diminutive size for the countertop reclaim.What I don't like:..." Read more "...That is the only downside. Otherwise I love it. It's slim and fits nicely on the counter not taking up much space. It makes coffee really fast...." Read more "...The size is perfect , nice form factor." Read more "...Great value for the cost. Also has a nice slim fit " Read more Customers find the coffee maker easy to use. They say it is compact, quiet, and convenient. Some mention that the descale feature makes it much easier to use and maintain. They also say that it comes on and is ready to go in short order. "... Easy/obvious to use , and I really like the "level" drop in hole for the k-cup. All my others were at an angle for some reason.-..." Read more "...The size is perfect, nice form factor ." Read more "...We chose this one. Arrived same day, easy set up, easy to use . Does the job, and does it quieter, and in much less real estate than the Instant Pot." Read more "...Like: compact size, easy to use , water is hot and coffee brewing in seconds, has a 12 oz size( my other one’s largest size was a 10oz cup), red..." Read more Customers like the speed of the coffee maker. They say it brews coffee quickly and produces a hot beverage much faster than the previous Keurig. They also mention that there is almost no waiting time for the brewer to start and that there's no warm-up time needed. "...It makes coffee really fast . It has five prongs on top so it's really getting all the flavor out of the coffee pod. It just has that one little flaw...." Read more "...Like: compact size, easy to use, water is hot and coffee brewing in seconds , has a 12 oz size( my other one’s largest size was a 10oz cup), red..." Read more "...It is quiet, More efficient , and I am very glad that I bought it." Read more "...had a very very very old model, she is very happy with it & loves how quickly it brews & how easy it is to keep clean, is rather long but takes up..." Read more Customers like the appearance of the coffee maker. They say the slim design is very good looking, and the red and white colors match their kitchen. They also say it's light weight, and simple rectangle design that takes up little space. "...Even better, it's a simple rectangle design that I can maneuver easily to and fro my fridge...." Read more "...It’s slim. Sleek. Looks great . Makes the perfect cup of coffee!" Read more "...a 12 oz size( my other one’s largest size was a 10oz cup), red color is still very cute ...." Read more "...The cons are beautiful dark red mat color , space saver, good coffee temperature...." Read more Customers are mixed about the performance of the coffee maker. Some mention that it works well, while others say that it stopped working and started malfunctioning. "...have is if you let it run out of water it shuts off and you can never turn it back on . I return the first one and they replaced it...." Read more "...We chose this one. Arrived same day, easy set up, easy to use. Does the job , and does it quieter, and in much less real estate than the Instant Pot." Read more "...coffee maker flashed to descale, today 6/24/2024 the unit would not come on the day after de scaling...." Read more "...but just a little, until one day I hear a *pop* and it stops working all together and water went all over my little hospital table and all over..." Read more Customers are mixed about the quality of the coffee maker. For example, some mention it makes great coffee with multiple punctures instead of just one, and is a great addition to their coffee experience. However, others say that it stops in the middle of brewing, is weak, and splatters a lot during brewing. "Dislike: Very cheaply made plastic unlike my previous Keurig...." Read more "...The coffee (Caza Trail Cona Blend) is as hot and tastes as good , possibly even stronger, than my old model- Auto Shut-Off!..." Read more "...The coffee they serve is decaf Folgers and absolutely terrible. Weak , not hot enough, tastes like they haven't cleaned their coffee maker since..." Read more "...(not positive), however this inconvenience is offset with richer taste ...." Read more Customers are mixed about the temperature of the coffee maker. Some mention it gets the coffee hot enough to extract all the flavor, it heats immediately, and the coffee comes out piping hot. However, others say that it isn't hot enough, the coffee is a little colder than the full-size Keurigs, and there is lack of temperature control features. "...Like: compact size, easy to use, water is hot and coffee brewing in seconds, has a 12 oz size( my other one’s largest size was a 10oz cup), red..." Read more "...Not sure if I got a bum unit, or that's how it is, but it was significantly less hot than what I was used to.- No auto shut-off. Seriously...." Read more "...The temperature is not super hot, but hot enough to drink fresh coffee right away. Also, the water tank is not as small as I thought...." Read more "This little coffee maker is great. No warm-up time needed and the coffee is hot . The only precaution I would have is to check the measurement...." Read more Customers are mixed about the value of the coffee maker. Some mention it's great value for the cost, makes good coffee, and a space saver. However, others say that it might not be worth the price point, these machines are expensive, and it'll be a huge waste of money. "...But the price was right , and I really liked the idea of a sub five-inch width coffee maker on my countertop...." Read more "...which is not cheap . You need a greater volume of their brand name de-scaler than you would for a generic de-scaler for any other machine...." Read more " Excellent value , it brews a nice cup of coffee...." Read more "... Great value for the cost . Also has a nice slim fit" Read more Reviews with images
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Money blog: Pound falls for four straight weeks - here's what it meansWelcome to the Money blog, your place for personal finance and consumer news/tips. Today's posts include four weeks of falls for the pound and this week's Money Problem - you can submit yours (remember to leave contact details or we can't look into it) below. Monday 12 August 2024 10:08, UK
Essential reads
Ask a question or make a commentThe pound last week completed its fourth consecutive weekly fall against the US dollar – something that will have worried British tourists heading to the US this summer. Since hitting a high for the year of $1.3044 on 17 July, sterling slipped to a low of $1.2662 last Thursday, but has since rallied to as much as $1.2782 this morning. Against the euro, the pound has traded similarly. It hit a peak of €1.1927 on 17 July but then fell to as low as €1.1584 last Thursday before rallying to as much as €1.1703 today. The reason for these reverses is pretty straightforward. Since the Bank of England cut interest rates on 1 August, for the first time since 2020, the markets have started to price in the prospect of at least one further interest rate cut between now and the end of the year. That obviously has implications for the pound. It is important to put this recent weakness into context. Until last month, sterling had been one of the best performing currencies globally so far this year, hitting its highest level for a year last month. That reflected the strength of the UK economy which, during the first half of this year, had been the best performing economy in the G7. So the recent weakness, such as it is, is really not that remarkable – and analysts still think, all other things being equal, that the "bull case" for sterling remains intact. By Sarah Taaffe-Maguire , business reporter It looks set to be a quieter week on the markets compared with last week which started with a global market sell-off prompted by fears of the US economy being in recession and worries of tech company performance. But there'll be plenty of new information for investors to chew over as latest inflation, economic growth and employment data is released over the coming four days. As stock market values rebounded, so too did the benchmark oil price. A barrel of Brent crude now costs $80.09, greater than at any point last week, spelling more expensive fuel refilling for motorists. The pound has come off the highs against the dollar seen earlier in the summer. One pound now buys $1.2768. Similarly it is weaker against the euro with £1 equal to €1.1689. Both of the UK's major stock market indexes started the week up. The Financial Times Stock Exchange (FTSE) 100 index of most valuable companies on the London Stock Exchange rose 0.57%, while the larger and more UK-based FTSE 250 index was up 0.34%. Compensation for customers experiencing poor service from their water providers is to more than double under new government proposals. The plans will see compensation paid in more circumstances - including automatic payments for people who are told to boil their water in certain areas or when firms miss scheduled appointments. Earlier this year, residents in the Devon town of Brixham were told to boil their water for eight weeks after the local supply was hit by a parasite outbreak. People affected by an incorrect notice telling them their supply will be interrupted could also see their payout rise from £20 to £50, while those being reimbursed for internal flooding from sewers could see a maximum payment of £2,000 rather than the current £1,000. It's hoped the proposals - which are now subject to an eight-week consultation - will "turn the tide on the destruction of our waterways", Environment Secretary Steve Reed said. Every Monday the Money team answers your Money Problems or consumer disputes. Find out how to submit yours at the bottom of this post. Today's question is... I had a frustrating issue with my kids' swimming lessons. We had to pay in advance, but when your child says they don't want to go any more, that's it, they don't go. I asked the club if we can get a refund for the remaining month that they won't attend but the club just say, 'Your child is eligible to come for the next four weeks.' Doesn’t seem quite fair. Richard Wallace, West Sussex Hi Richard, we can understand why this doesn't seem fair. You are trying to cancel with what sounds like a reasonable amount of notice and yet you're getting nowhere. This is a common occurrence and many readers will have been in a similar situation. The law says that you can cancel a service you've booked online or by phone (or by mail order) within a 14-day cooling-off period. This might be a cleaner or electrician or surveyor. This cooling-off period also applies if a business approached you away from their premises if the service costs £42 or more. The bad news in your case, though, is that the above does not apply to accommodation, delivery services, vehicle hire or - and this is the relevant one here - leisure or catering activities for specific dates. In these cases, you'd be relying on their being a generous cancellation policy - so you should check their T&Cs. It might not be a dead end, though. You should try to negotiate with them - it's generally accepted this can be done when a cancellation charge seems unfair or when a business is withholding more money than needed to cover their losses. Ask them if they're part of a trade association, which you could request help from in negotiating. Beyond this, they might be a member of an alternative dispute resolution (ADR) scheme. Again, it's worth asking. If not, you could choose a Trading Standards-approved ADR scheme yourself to approach. We suspect the sums involved here are not big enough for you to consider going to court - but if this was an avenue you wanted to explore here or in future, keep records of all the above steps. As a last resort you can take your case to the Small Claims Court in England and Wales - or use the respective legal routes in Scotland and Northern Ireland . Further help The Citizens Advice consumer helpline is a great resource - it's 0808 223 1133. You can also use an online form . If you're in Northern Ireland, contact Consumerline . This feature is not intended as financial advice - the aim is to give an overview of the things you should think about. Submit your dilemma or consumer dispute via:
Unusually cheap package holiday deals have been popping up for August. The Money team found deals for between £300 and £400, including a week-long trip to Rhodes from Edinburgh for £365 and a holiday to Corfu from the East Midlands for £325. The Independent's travel journalist Simon Calder has been looking into what's behind bargain prices - and the veracity of a rumour that a lack of international travel from Russia due to the war in Ukraine means hotels are having to cut prices to attract tourists. In a nutshell, it's not true. Calder says that, yes, places that are popular with Russians, such as Cyprus, Venice, Monaco, Nice and Turkey, are missing some of those guests. "Yet I am also seeing good value in places such as Benidorm and Lanzarote, which were not visited by significant numbers of tourists from Russia and Ukraine before the conflict began," he writes in this article . So what is the reason? "Nothing is so perishable as a plane seat that departs empty and a hotel room that remains unoccupied," says Calder. "Holiday companies, with commitments of aircraft and accommodation, can cut prices for late sales to whatever is needed to fill the booking void. "Since the end of the pandemic, holiday prices have soared. "Tempted by big profit margins, companies have piled on capacity. But growing unwillingness by the travelling public to pay outlandish prices, combined with pressure on household budgets, means buyers need to be lured by cheaper deals." Troubled bar firm Revolution is to close some of its sites after gaining High Court approval for its restructuring plan. The firm argued the plan was needed to save the business from collapsing into insolvent administration. The court was told that Revolution Bars Limited, part of a group owning the Revolucion de Cuba and Peach Pubs brands, was "heavily loss-making" and "deeply unprofitable". Lawyers said it was forecast to "run out of cash" this month, and was reliant on funding from the group to survive. Like other hospitality businesses, the Revolution group was "adversely affected by the COVID pandemic and suffered significant losses as a result," Tom Smith KC, representing the company, said. The approved restructuring scheme will amend Revolution Bars Limited's obligations under a fully drawn £30m "revolving credit facility" with NatWest bank and extend the time to pay its tax debt, its legal team told the judge. It will also feature the "right-sizing" of a portfolio of leases "in order to create a sustainable business". Around 15 bars will close, while Revolution will restructure its debt and see a rent reduction across some of its other locations. Following completion of the Plan, the business will operate 27 Revolution Bars, 15 Revolucion de Cuba Bars, 22 Peach Pubs and one Founders & Co. site. The Money blog is back for another week of consumer news, personal finance tips and the latest on some big updates in the economy. This is how the week is shaping up... Monday: This week's Money Problem is about whether you're entitled to your money back if you cancel an activity you'd booked. Tuesday : We'll have jobs data first thing in the morning - remember, the Bank of England keeps a close eye on this when it decides what to do with the base rate. We're also continuing a new series to investigate whether some of your favourite sweets and treats from the past will ever return - we've called it Bring It Back and it'll run every Tuesday until we, or you, run out of ideas. We'll also have our regular Tuesday Basically... feature. Wednesday : Inflation data for July is released at 7am. This will give a measure of where we're at with the cost of living crisis and, again, the figures influence what could happen with interest rates. And we are back in London for this week's Cheap Eats , in which top chefs reveal their favourite spots to get a meal for two for less than £40. Thursday : Quarterly GDP figures will provide a picture of how the UK economy is doing. Here in Money, Savings Champion founder Anna Bowes will be back with her weekly insight into the savings market. Friday : We'll have everything you need to know about the mortgage market this week with industry experts - plus the best available rates with Moneyfactscompare.co.uk . Bookmark news.sky.com/money and check back from 7am each weekday - and look out our weekend reads every Saturday. The Money team is Bhvishya Patel, Jess Sharp, Katie Williams, Brad Young, Ollie Cooper and Mark Wyatt, with sub-editing by Isobel Souster. The blog is edited by Jimmy Rice. By Brad Young , Money reporter Mourning his mother's death and celebrating her life at the Old Neighbourhood Inn was the obvious choice for Martin Leach, 72, from Chalford Hill, near Stroud. The wood-beamed pub opposite his home had been woven into the fabric of the village for 150 years, so it made sense for 90 friends and family members to gather there in 2015 to say their final goodbyes to Nellie "Lilian" Leach. But seven years later, the village would say goodbye to the Old Neighbourhood too; its only pub shuttering its doors in a scene playing out hundreds of times over across the UK – and at an accelerating pace. "Entirely pissed off," said Mr Leach, when asked how he felt about the closure of the pub, which had once played host to local bands, mobile bakeries, artisan vendors and an affectionate black Labrador. "The pub was all that was left to represent that [village] community, and that's gone. And I think it's important to have that sense of community otherwise we just turn into a bunch of hamsters in cages." Some 239 pubs closed in England and Wales during the first three months of the year, according to government figures – 56% more than in the same period in 2023. "There's a sense of death by a thousand cuts or 'what fresh hell is this?'" said Dr Thomas Thurnell-Read, a sociology expert at Loughborough University who has extensively researched pub closures. "Everything cumulatively is building up and that's why, sadly, there isn't a magic bullet for the problems in the sector." Gen Z's changing habits Young people are more health and fitness conscious and more time-poor than their parents were, said Dr Thurnell-Read. The financial burden of university is rising, meaning students are taking part-time jobs and reducing the social time when drinking habits could form, he said. Freshers' week, once a party-filled gateway to three years of drinking, has become a box to tick and leave behind. "A generation of young people are finding other ways to socialise without automatically reaching for alcohol." COVID played some part in this trend, said Dr Thurnell-Read. His students who started their degrees during social restrictions don't routinely go for big nights out or spontaneous, post-lecture pints. Between 2011 and 2022, the proportion of non-drinkers increased from 16% to 19%, according to Drinkaware's analysis of NHS data. It's a trend driven by 16-24-year-olds (26%) and resisted by adults aged between 55 and 64 (14%). Less cash, more alternatives "The younger generation don't drink as much. That's definitely a noticeable thing, but I don't think anyone really does any more. I don't really see the culture of when people used to go out and drink – like properly drink," said Simon Goodman, 44, owner of the Duke of Cumberland Arms, Henley. The publican, who has been in the industry for 18 years, said that trade between the start of the year and the start of summer was "the quietest I have ever seen it". "People just weren't around. It's very bizarre after being in the business like this for so long." The public have little money left over after paying their bills and more places to spend it, said Tom Stainer, chief executive of the Campaign for Real Ale (CAMRA). This was a trend that began in 2003, when the Licensing Act gave new types of venues the right to sell alcohol, not just pubs and clubs. Now the cost of living crisis looms large. One in five people who would usually go weekly to pubs and restaurants said they were doing so less often in a survey by consultancy firm CGA in April. At the same time, skyrocketing rents and mortgages have led to a squeeze on leisure time, with people spending longer commuting in order to afford homes in cheaper locations, added Dr Thurnell-Read. "The big shift I think has been home entertainment. One of the other effects of COVID was it showed everyone how easy it was to get just about everything delivered to your front door," Mr Stainer said. This is a setback profoundly familiar to the manager of the Queen Inn, Great Corby, in Carlisle, which closed on 30 June. Punters thinned out because they had a "vast amount of options at their fingertips" at home and supermarket alcohol was significantly cheaper, said Katie Wilkinson. "It's a big shame," Ms Wilkinson said: "It means the village won't have a pub anymore and a lot of people rely on coming in each night for that social aspect." She said this was particularly important for older people: "They see each other every night and now they won't. "I think as we move forward more and more smaller village pubs will be closing." The real estate incentive As pubs become less profitable, companies that own the land are knocking them down to cash in on the real estate value "time and time again", said Dr Thurnell-Read. "Pubs are being closed against the will of the people who run them and often against the will of the community who need them." One of those community members is Tricia Watson, who moved to Chalford Hill, Stroud, as a new mum and used the Old Neighbourhood as a hub to connect with other parents. Now a Stroud district councillor representing the area, she has joined a campaign group fighting to stop the landlord's plans to convert it into a residential property. The Old Neighbourhood has been deemed an asset of community value under the 2011 Localism Act, meaning local groups like the Chalford Hill Community Benefit Society must be given time to make a bid to buy it for the community. But, ultimately, the owner can reject it. "The asset of community value regulations are absolutely toothless. So any community that wants to keep their pub going is at the mercy of the markets," she said, adding the site is worth £300,000 more as housing than as a pub. Without outside support, community efforts to purchase closing pubs have a success rate of less than 10%, according to the Plunkett Foundation, a charity promoting community-owned businesses. "Sadly that picture is very recognisable," said CAMRA's Mr Stainer. "It was recognisable pre-COVID and COVID has accelerated the process." He added: "I think a lot of property owners are being tempted to take the fast buck." Pub companies often finance buying pubs in such a way that they need to make big returns to service the debts, which can either be done by raising rents or selling off parcels of land, he said. "It is the tenants and the pubs that suffer because they are the ones that get chucked out of their business and often their homes." 'Daily struggle' of doing business The last four years have been "incredibly intense" for the industry, said Emma McClarkin, chief executive of the British Beer and Pub Association (BBPA). She lists off some of the "thousand cuts" Dr Thurnell-Read was referring to: the pandemic, war in Ukraine, pressures on supply chains, the energy crisis, cost inflation and customers who are far worse off than they were 2019. Mr Goodman, of the Duke of Cumberland Arms in Henley, lists the impacts of these wounds: "The price of food, alcohol, wages, electric, gas - it's never ending." He said: "It is definitely the trickiest the industry has ever been I think. It is a daily struggle." Food costs in particular have been "insane since the beginning of the year", rising by at least 15%, and in some cases doubling since 2019. And they are completely unpredictable: "The prices can just change overnight, quite drastically as well." It's not just food. Despite wholesale energy costs easing, Ofgem research published in March found 88% of hotel and catering businesses were still concerned about the impact of energy prices on their business. Fixed energy contracts have come to an end at five Cornish pubs run by Chris Black and his husband Jason, who face new tariffs costing 25% to 50% more. "Pubs are not particularly energy efficient. I think that can be a massive factor in where money is basically being wasted quite easily," said Mr Black, 39. He went on to echo an argument being made across the industry: while world events may not be in the government's gift, taxation is, and pubs are being "overly taxed". "I don't think there has been enough done to support pubs and that's evident in the number of pubs that are closing," he said. Alcohol duty, a tax levied on booze, is worth approximately 54.2p in a pint of 5% ABV draught beer (38p in a 3.5% pint, 75.9p for 7%). Food and drink served in pubs is also subject to 20% VAT (though this was reduced to 5% and 12.5% at different stages of the pandemic). Pubs contribute 2.5% of all business rates collected by the government, but generate 0.5% of total business turnover, which CAMRA and the BBPA argue equates to a £500m overpayment. Taken together, Ms McClarkin estimates £1 in every £3 goes "straight to the tax man". COVID loans hangover and WFH During his research, Dr Thurnell-Read was told by many publicans they could have survived COVID or the cost of living crisis – but not both. The term perfect storm is overused, but for CAMRA's Mr Stainer, it's the only appropriate description. The pandemic burned through pubs' savings and forced them to take on more debt, just before the cost of energy and ingredients rose dramatically and the amount of money customers had to spend plummeted. Now, loans taken out and rents deferred during COVID are being called in, said Mr Stainer. "Many pubs have survived COVID but maybe are in danger of not surviving the long-term effects of the lockdown." Introduced in March 2020, the Coronavirus Business Interruption Loan was a scheme whereby the government would encourage banks to loan up to £5m to businesses by guaranteeing 80% of the money and paying any interest or fees for the first year. "It is definitely a contributing factor to these failures, the inability to be able to pay back these loans," said Ms McClarkin, of the BBPA. She said some smaller brewers had gone into administration because they "simply cannot pay them back". Loans aren't the only COVID hangovers facing pubs, according to Ms McClarkin: "Working from home culture has definitely damaged the pub sector, to the point where some pubs simply don't open Monday, Tuesday." The pub lunch has dwindled in cities and big towns, and some establishments are choosing to close early on weekdays and open earlier on weekends, she said, as customers switch to less frequent outings. Fewer, more costly staff Staffing has been a problem since Brexit, says Jane Pendlebury, chief executive of the Hospitality Professionals Association (HOSPA). She explained the end of freedom of movement has made it more difficult to find staff - and choose the right ones. "The friendliness, the smiles, charm, the willingness to pour a drink or deliver some food with a smile on your face will take them [pubs] a long way, but... if you can't get the right staff then you're not going to be delivering that." Minimum wage increases, while great for workers, have added to the outgoings for struggling pubs, she said. April's increase (£1.02-£1.26 more per hour for each employee) will see the sector's salary bills rise by £3.2bn, according to trade body UKHospitality. "People's wages have gone up, and that's absolutely acceptable and they should go up, but when it all adds up in this industry, when do you start going out and you're paying over £50 on a steak?" said Mr Goodman, of the Duke of Cumberland Arms. Cornish publican Mr Black said: "We've run a lot tighter on labour to try and keep the cost down because labour costs can be real money down the drain if you've got too many staff on at the wrong times." Exhaustion For HOSPA's Ms Pendlebury, it's important to remember pubs are run by people – and they have a limit. "People that run pubs, own pubs, are just exhausted. "They were enormously under pressure [during COVID] and then as the guests came back, they were more difficult to deal with because their expectations were so high. "So I think they are at their wits' end." It's the smaller, more independent pubs that are closing, she said. The scale of pub companies means more favourable borrowing rates, supply-chain priority and better value for money when bulk buying stock like menus, cutlery and loo roll, she said. They may have their own property managers – rather than more costly local tradespeople - and staff to manage their online reputation. "If it's all chains then we would, probably, ultimately lose some of our character as a country," said Ms Pendlebury. It's not all bad Walk across the River Ver, St Albans, north of London, almost 1,000 years ago and you would have seen the same building where Ronan Gaffney serves pints today. Pop into Ye Olde Fighting Cocks for an ale 400 years ago and you might even have bumped into Oliver Cromwell, who was said to have spent a night at the inn during the mid-1600s. But centuries of history could not save the pub in February 2022, when the Fighting Cocks, the only inn to be officially recognised as the oldest in Britain, closed (though this was a title so disputed in the industry that Guinness dropped the category entirely in 2000). Mr Gaffney, 27, and his colleagues lost their jobs in the pub where he – and generations before him - bought his first pint. But this isn't the story of another lost community asset: the pub reopened two months later, and Mr Gaffney was there to welcome the community back – with a promotion. The establishment's manager and head chef had banded together to take over the lease with a third business partner. "It was super rewarding being able to reopen the doors and have been back in," said Mr Gaffney, now general manager. "It was lovely to see the local community come in and say they're glad we're open again. A lot of people do have a lot of memories in this pub." The pub is now in a much for comfortable position, though they must remain "very cautious on a daily basis", he said. He put its success down to attention to detail, big events, pricing and luck. Bars can't get by on day trade anymore: birthdays, weddings and other large bookings are essential, he said. "That is definitely one thing that our pub is not only very good at, but we're also almost reliant on it for a certain amount of our turnover." Unless your pub is next to a train station, food is a must: "Being a simple boozer any more doesn't really seem to exist." He said he pays close attention to how staff are trained, products are bought and prices are set. A lot of alcohol and food will return very slim – if any – margins, so you've got to make up for it on soft drinks, crisps and nuts, he said. The same applies to the low and no alcohol products that have become so popular among younger people as they steer away from heavy drinking. "It was quite strange," said Mr Gaffney. "It's not too rare for a pub to close or reopen these days, but it was quite rare to be able to be on both sides of that." By Daniel Binns, business reporter On Monday, stock markets around the world plummeted amid fears the US might slump into recession. The UK's FTSE 100 closed down more than 2%, its worst day since July 2023. In the US, the S&P 500 index slid 3%, while Japan's Nikkei 225 plunged more than 12% - its biggest fall since "Black Monday" in October 1987. It followed US jobs data, which came in much lower than expected for July, sparking fears of a recession in the world's largest economy. If a recession was to play out (and that's a big if) there would be consequences around the globe, many negative but not all... Concern over the strength of China's economy and several weak earnings reports from major tech firms added to the jitters, but from Tuesday onwards stock markets started to slowly recover , making some gains as investors' worries calmed. This was given further momentum on Thursday with the release of more jobs data - this time US figures showing a bigger-than-expected drop in jobless claims, alleviating - though not ending - fears of recession. More official US data on areas such as jobs and inflation in the coming months will help us get a better idea about the state of the country's economy and whether the recession worries this week were an over-reaction – or bang on the money. The recovery in the stock market came as the pound's value also began to slowly climb back over the week. It had dipped after an interest rate cut from the Bank of England last Thursday. Generally, higher interest rates tend to attract foreign investors looking for more return on their money - lower rates are unappealing and can decrease a currency's value. On Monday, £1 could buy you $1.2811 or €1.1677 before its value against both fell. But by Friday afternoon, Sterling had managed to climb back up to $1.2755 – not quite a full recovery but much better than its lows earlier in the week. It means those heading to the US will now get less buck for their bang, compared with if they had exchanged their cash last week. However, the pound's strength against the Euro on Friday was almost back to where it was at the start of the week, valued at €1.677 by the markets. So those who exchanged money during the week may have got worse exchange rates, compared with those who waited until this weekend. Several readers got in touch to ask how a US recession might impact exchange rates and holiday money - we took a look here... The picture could be changed again next week when a few significant economic moments will play out in the UK. Jobs data on Tuesday and inflation figures for July on Wednesday will provide an updated sense of where we've got to in the cost of living crisis - and likely impact expectations for the direction of interest rates. We'll also hear how the broader UK economy is doing with quarterly GDP figures on Thursday. As always, we'll have everything you need to know here in the Money blog. Each week we feature comments on the stories you're talking about. Our Bring it Back feature this week looked at Cadbury's Spira, which back in the late Eighties featured six hollow tubes allowing discerning chocolate fans to use them as a drinking straw for hot drinks. While many mourn its disappearance, one reader pointed out there are alternative chocolate bars for dipping... RE: Using confectionary as a drinking straw. You have clearly never heard of using a Twix. Nibble off a small amount at either end - then dip one end into very hot tea and suck hard. It's like dunking a Twix from the inside out. Highly recommended - and no mess lol. Paul C Other readers commented... Not a question, more a statement, please continue this worthwhile crusade to BRING BACK THE SPIRA. Thanks. Razor Hi Bring it Back team, can you please ask Heinz to bring back Toast Toppers. Their posts on Facebook are always full of people begging them to bring them back and I think there are three petitions online but as yet no joy. Can you ask them please? Lovetoast Good news, Lovetoast - we'll be focusing on this next week. More comments came in... The greatest ever chocolate bar was the Cadbury's Fuse. I recall my wife, when we were courting in our youth, telling me in the mid-90s that a Cadbury's representative came into the Spar she was working at and said: "It is more than just a chocolate bar, it's a full meal." Shaun Fielding Campbell's need to bring back condensed pea soup - think about vegetarians. I used to live on pea soup, then they decided to put ham in it. No other pea soup will do, they just don't taste the same. I have tried ordering it online but it has been discontinued. Mandy63 Brannigans beef and mustard crisps were and still are the best I have ever had - there is not a crisp out there today that comes close in flavour. Mr S Mr S, we're looking into this one too. Burtons fish and chips. A wee packet of savoury biscuits. Currently available in salt and vinegar, but not in the original fish and chip flavour. A favourite of tuck shops and much loved by 1970s school children. Ruth Currie Bring back the Aztec bar. Best bar ever. Young people have no idea just how short-changed they are with mediocre chocolate bars. Cadbury Marvellous Creations? What a load of rubbish!! RuthiePuthie They need to bring back white Maltesers! I could never get enough of them, so much so I've not had a Malteser since! CEdwards Walkers crisps. Bring back the small bags of your discontinued (last year) Worcestershire sauce flavoured potato crisps. It was, and always will be, Walkers' best flavoured crisp. R. Lyon Please bring back Kellogg's Puffa Puffa Rice, best cereal ever!! I used to eat this cereal morning, noon and night. It tasted delicious! I really wish they would bring it back Doglover Bring back the Pyramint! Dark chocolate shaped pyramid filled with mint flavoured fondant. Made by Terrys. Yum!!! JessElizabeth Bring it back: Ketchup Pringles! They are the most delicious Pringles and other countries sell them but can only get them imported here very expensively. They should stop creating all these weird flavours and bring back the best one! Sooty We need to bring back the Cabana Bar - a mix of coconut, cherries and caramel wrapped in chocolate. A treat that this generation are sadly missing out on - Bring it Back! Please. Gillian Mackay Bring back Pacers! A bit like the shape and texture of Star Burst (previously Opal Fruits) but minty with white and green stripes! Never could understand why they stopped making them! LorWil Cadbury should bring back the Secret bar. Very fond memories of being sent to the local shop to get one for my mum and then having the last bite. Francesca D PLEASE can you harass the hell out of whoever has the power to bring the Secret chocolate bar back? It was so unique! Help a girl out (With many thanks). SecretAgent I'd love to see the Texan Bar brought back. It was like a big Chomp and I loved it. Also, Cowan's Highland Toffee was another favourite that I don't think you can get anymore. And Riley's Toffee Rolls too, which were a bit like Eclairs but chewier! LupusAquatica Be the first to get Breaking News Install the Sky News app for free Advertisement 19 Facts About Tim Walz, Harris’s Pick for Vice PresidentMr. Walz, the governor of Minnesota, worked as a high school social studies teacher and football coach, served in the Army National Guard and chooses Diet Mountain Dew over alcohol.
By Simon J. Levien and Maggie Astor
Until recently, Gov. Tim Walz of Minnesota was a virtual unknown outside of the Midwest, even among Democrats. But his stock rose fast in the days after President Biden withdrew from the race, clearing a path for Ms. Harris to replace him and pick Mr. Walz as her No. 2. Here’s a closer look at the Democrats’ new choice for vice president. 1. He is a (very recent) social media darling . Mr. Walz has enjoyed a groundswell of support online from users commenting on his Midwestern “dad vibes” and appealing ordinariness. 2. He started the whole “weird” thing. It was Mr. Walz who labeled former President Donald J. Trump and his running mate, Senator JD Vance of Ohio, “weird” on cable television just a couple of weeks ago. The description soon became a Democratic talking point. 3. He named a highway after Prince and signed the bill in purple ink. “I think we can lay to rest that this is the coolest bill signing we’ll ever do,” he said as he put his name on legislation declaring a stretch of Highway 5 the “Prince Rogers Nelson Memorial Highway” after the musician who had lived in Minnesota. 4. He reminds you of your high school history teacher for a reason. Mr. Walz taught high school social studies and geography — first in Alliance, Neb., and then in Mankato, Minn. — before entering politics. 5. He taught in China in 1989 and speaks some Mandarin. He went to China for a year after graduating from college and taught English there through a program affiliated with Harvard University. We are having trouble retrieving the article content. Please enable JavaScript in your browser settings. Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times. Thank you for your patience while we verify access. Already a subscriber? Log in . Want all of The Times? Subscribe . |
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Thinking of opening a coffee shop? Here's how to write a business plan that markets your cafe idea and sets your business up for success. Together with coffee shop business plan template.
Thinking of opening a coffee shop? First, learn to write a successful business plan that markets your coffee shop idea and sets your business up for growth.
Learn how to create a coffee shop business plan with expert guidance and templates. View step-by-step instructions and examples of a strong business plan.
The coffee industry can be a lot of fun. If you want to know how to start a coffee shop, look no further—we've compiled the ultimate guide to get you on your way.
Your business plan will serve as your road map that guides your thoughts and ideas into one detailed action plan. If you dream about opening a coffee business, you have many unique options to choose from. The ideas are nearly endless, from setting up a drive-thru coffee stand to opening a mobile coffee truck to buying an existing coffee shop!
So where should you begin? Start by creating a business plan. The planning process will ensure you understand the competitive landscape, price your coffee appropriately, and are ready to adapt to changing consumer preferences. This article will cover the steps necessary to write a business plan for your own coffee shop business. Need more guidance?
Learn how to create a coffee shop business plan with our guide, including key sections and a downloadable PDF template for reference.
Create a comprehensive coffee shop business plan. Learn how to differentiate, attract customers, and adapt to market trends.
A coffee shop business plan should include sections on executive summary, company description, market analysis, target audience, menu and pricing, marketing and promotional strategies, location and facilities, staffing and management, and financial projections.
A coffee shop business plan is an essential tool for coffee shop owners or people who want to open a coffee shop. A business plan will help you plan your strategy for success and act as a guide as you look to build your coffee shop.
Create a roadmap to success by writing a coffee shop business plan. Learn why you need this important document and the steps to get it done correctly.
Need advice on how to open your cafe? Learn how to create a business plan that markets your cafe idea and sets your business up for success.
A coffee shop business plan is used to start and/or grow your business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.
Opening a coffee shop is both exciting and challenging. If you want your business to succeed, learning how to write a coffee shop business plan is important.
The company summary section of your coffee shop business plan features a nuts-and-bolts description of your company and explains the concept in depth, and what will make it disruptive and different from every other coffee shop. Include the following: Proposed name of the coffee shop. Owners' names.
Looking to open a coffee shop? In this article, we provide a step-by-step approach on how to write a successful coffee shop business plan.
If you're not sure how to go about drafting up a business plan for a coffee shop, then you've come to the right place. Simply read our guide below to make your coffee shop business plan come to life.
Here are a few steps for how to start writing an effective business proposal for a coffee shop: Start with an executive summary. Create your coffee shop company overview and description. Do a market analysis of competitors and similar businesses. Decide on your business offerings.
Discover how to create an effective coffee shop business plan to accelerate growth and build a loyal customer base that will generate consistent cash flow.
A concise introduction to your coffee shop's concept in the form of an executive summary is the first section of a business plan. The executive summary introduces key elements of your business plan, such as an overview of the budget, the business's mission, market, and core values, and a coherent vision for your product and style of coffee ...
Download a free coffee shop business plan template that includes pre-written examples for every section to help you write your own plan.
Starting to write a business plan for your coffee shop business? Get a sample template and follow the detailed steps in this blog to write your business plan.
A focused understanding of the coffee shop industry, target market identification, and creating a comprehensive business plan serve as crucial foundational steps. Additionally, scouting an ideal location, planning a delightful and diverse menu, designing the layout of your coffee shop, hiring a skilled staff, and implementing effective marketing and operational strategies will all contribute ...
A restaurant business plan can create a solid foundation to help your restaurant flourish. Use these steps and templates to create one.
Create a thriving work cafe. Learn how to blend coffee shop charm with coworking productivity. Attract your ideal customers, design the perfect space, and boost your bottom line.
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Money blog: Unusually cheap package holidays on offer - but travel writer dismisses Russia theory. Welcome to the Money blog, your place for personal finance and consumer news/tips.
19 Facts About Tim Walz, Harris's Pick for Vice President. Mr. Walz, the governor of Minnesota, worked as a high school social studies teacher and football coach, served in the Army National ...