successful event essay

Successful Event Management and Its Potential Risks Essay

Potential risks and minimization.

To the corporate client, there is the risk that there isn’t enough lead time in terms of the days needed to plan for the event. Alternatively, there could be a risk that the event’s date coincides with another significant event in the industry and this could minimize the level of attendance by those concerned. Counterchecking with the guests and industry planners on other events can mitigate this (Shone and parry, 2001).

For the event planner, he faces the risk of running out of finances when he realizes that the budget set aside for the event is not sufficient to meet all the costs necessary; contingency budgeting will solve this since the client may find it difficult to adjust to the last minute changes brought on by this financial shortage. Resource shortages can also take the form of manpower shortage needed to pull the event off or the equipment needed.

As stated in the case, there will be hot air balloons, games, buffet, contests and entertainment. There could be problems with the public address system or the communication systems. Standby equipment suppliers, human resources and other entertainment providers need to be identified. Challenges could arise in catering if the suppliers lack enough equipment to feed the guests.

There could be issues with the hot air balloons which may cease to operate or may be fewer in number. Also, the helicopter supplies could be unavailable even after advertising has been done. Guest interests need to be known in order to achieve this. Challenges can also arise in terms of utilities.

There could be a challenge with the drainage or water system especially if there is a mains supply or there maybe power outages. Investigation on their workability earlier on should be done. All these shortages can be addressed by having standby service providers who can step in.

Risks may manifest in the form of legal and environmental concerns. The event could generate a lot of noise and violate noise regulations. There are issues on alcohol licensing and these ought to be considered. There may be spillage of lighting into other sections of that community. Furthermore, challenges could arise in dealing with the traffic congestion that arises from the event. Familiarization and compliance with state laws will mitigate this risk.

Emergencies can arise such as fire especially when the hot air balloons are handled improperly. Alternatively, the company could have some political activists who may hold grudges against the company so they may decide to hold a demonstration on the day of the event. Possibilities of theft in the show may also arise if security is not taken seriously. Assessment of guests’ interests and supplier abilities will minimize this risk.

Human resource management for events versus traditional business environments

HR for events differs from traditional HR in a variety of ways. First, the workforce size changes from time to time depending on the event schedules.

At the time of the event, the size will explode because there will many food vendors, cleaning teams, entertainment personnel, contractors and the like. In traditional HR, the size of the workforce remains relatively constant throughout. Additionally, in event management and planning, fairly limited time is available for training staff as compared to traditional HR (Wagen, 2006).

Issues such as performance appraisals cannot be carried out easily because an event may be managed for a couple of weeks. It may be over even before such a process can be carried out. Additionally, decisions need to be made very quickly when thus necessitating a high degree of job autonomy.

Also, pressure levels faced by employees are quite different from those in traditional business. They may have to move very fast, think on their feet and deliver within a very short time span then hit a slump for the next few months until the next event. In traditional HR, employees tend to maintain an equal level of pressure so they require different motivations.

Investigations prior to selection of the unique venue

Spacing must never be compromised when selecting a unique venue and this is directly related to guest numbers; in this case adequate room for 750 people needed to be available. The company (Forum Tire) also needed to demonstrate its professionalism by choosing a stylish place hence the selection of a golf course.

Since this was a corporate event that would host people who could affect company productivity then Forum Tire needed to make a good impression. Budgetary needs should not be sidelined because they limit the choices. The guests need to have easy access to the venue and there should be ample parking and preferably less traffic so as to make them comfortable.

The venue needed a layout that would allow all the multiple activities going on within it. Lastly, the facilities available ought to cater to the client needed. Availability of toilet facilities, refreshments and friendly staff would all impact upon the guests’ experiences so these should be on point (Bradt, 2012).

Analysis of relevant issues related to water main break

When a water main break occurs, it may require up to 72 hours for repair to be done. If this is done during the few hours left for event organization then chances are that the event will never begin. The event organizer will need to notify the public authorities about the matter and then proceed to look for alternative solutions.

In the EMBOK model, it is often stated that there are a range of challenges that can fall in the administration category, operations, design and risk areas (Silvers, 2006).

In administration, this water main break will require additional personnel who will need to get the catering tables out of the mud; in other words, additional man power will be needed. Procurement of new suppliers in terms of different tables may be necessary. There will be challenges in operations. The integrity of the site maybe affected in that more flooding may occur if the water main break was too large.

Either the tent should be moved to a totally different place in the golf course or if this is not possible, then a new location should be selected. Logistics and communications issues will be impacted because if the catering, entertainment and communication facilities were already installed in that area then they need to be moved to another location.

In terms of operations, issues such as lighting, communication devices, hot air balloon placements and all other entertainment facilities which had arrived need to be adjusted. If equipment needed to run these operations was already set up then it may need to be adjusted. Stakeholders involved will need to practice in another section.

Also, the design aspect of event planning will be affected since the team already had certain ideas in mind as they curved out a model for making the event work (Buchanan, 2000). In terms of risk, the water main break could spiral out of control and flood the entire venue.

Design three options (A, B, & C) to present to the executives (CEO and VP of Marketing of Forum Tires)

Option A: Move to another area in the golf course and leave public authorities and other professionals to handle the water break emergency. This will have a lot of logistical challenges because it is likely that equipments needed to run the show have already been installed.

However, it is relatively safer because it will remove guests from a flooded area that could worsen with time. This option will also require fewer logistics. Additional manpower for movement of the items and removal of the stuck tables will also be imperative.

Option B: Fill up the flooded areas with sand and get an expert to fix the water main break. A professional will be consulted on the possibilities of keeping the water main break issue under control. If this can be done in two hours time then the mud issue can be rectified as other installations take place. This option will require few logistical and design changes. However, it may be risky if the water main break issues spirals out of control as this could interrupt the function.

Option 3: Move to a nearby venue. This option will be plausible if it has been shown that the water main break cannot be rectified. Since only five hours are left, maximum time allowable for rectification of this problem would be two hours. It is the safest option because guests will not be at risk of flooding. However, some entertainment activities will need to be disregarded depending on the space available. Helicopter rides and hot air balloons may have to be scrapped off.

Bradt, G. (2012). Leading through a crisis-the new leader’s 100 hour action plan . NY: John and Wiley and sons

Buchanan, S. (2000). Emergency preparedness . Chicago: American library association

Shone, A. & Parry, B. (2001). Successful event management . London: Continuum

Silvers, J. (2006). EMBORK research menu. Paper presented at the International hospitality and convention summit , June 6 th

Wagen, L. (2006). Human resource management for events: managing the event workforce. Oxford: Butterworth Heinemann

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IvyPanda. (2018, June 5). Successful Event Management and Its Potential Risks. https://ivypanda.com/essays/event-management/

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How to plan and deliver a successful event experience

Expert comment last updated : 10 february 2022.

Lecturer in Sport and Event Management, Dr Libby Carter, discusses what makes a good event manager and how the expectations of audiences are rising when it comes to engaging event experiences.

EVENT, VENUE AND EXPERIENCE MANAGEMENT

Birmingham City University

The key to creating a successful event experience is putting the audience at the centre of your decision making from the initial brainstorming process where you begin developing the event concept, through to the logistical planning where health and safety, floor plans and ticketing strategies are considered.

A good event manager will have skills in organisation, critical thinking and problem solving whilst also having good knowledge of their target audience to ensure that they can create unique experiences that capture audiences and push expectations within today’s landscape.

An event manager should pay attention to both the macro and micro environment for the event. Whilst it is important to consider, especially in the current climate, the wider environment such as health and safety plans, political and cultural issues and customer profiles, it is equally important to consider the smaller details which will allow the event to stand out as a memorable experience.

Given the value of social media, it is often the small details that make events personal to audience members and it is these personal touches that are both remembered and shared.

Over the years as events have become more popular and the industry has developed and expanded to form ‘event experiences’, audiences expectations have risen. It is so important now for event planners to offer something new and different to ensure that audiences are kept both entertained and engaged.

Post-pandemic there is more thirst for events now than ever as the world slowly returns to full stadiums, festival fields and live audiences. Given the current market, it is important to ensure your event is both good value for money and memorable to ensure both repeat business and good reputation.

Events are always in competition with physical goods, however given the recent lockdowns, now is a great time for the industry as people become more confident to be part of ‘the crowd’ again.

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