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How To End A Personal Statement So The Admissions Committee Remembers You

• Published January 20, 2023

Students are often unsure of  how to end a personal statement.  A strong conclusion makes all the difference in whether your application gets noticed by admissions officers or not.

If you’ve just finished writing your personal statement and you’re stuck on your ending, then don’t worry! This article will walk you through the essentials of personal statement conclusions.

Avoid writing a tedious and forgettable ending for your personal statement by following these rules.

Talk About Your Main Points

Don’t end your final paragraph by stating what you’ve never mentioned in the body of your personal statement. Remember, the purpose of your conclusion is to  wrap up  the package.

You shouldn’t say, “My experiences kindled my passion for engineering,” if you didn’t mention these “experiences” in the first place!

So actually summarising your key main body points is a great conclusion in many cases.

Summarise Your Key Points In A Simple Way

After reading thousands of personal statements, the admissions committee will be happy to see you concluding your personal statement with a clear summarisation of the vital points. 

Go over your personal statement and jot down the main takeaway of each paragraph. Once you have that list, find a way to integrate them into your conclusion.

You can dedicate a sentence to each key point, tie them all together, and you now have a conclusion that does what it’s supposed to do!

Use Your Key Points To Restate Your Passion For Your Course

If you’re wondering how to end your personal statement using your key points, use them to restate your passion for the course you’re applying for.

Say your key points including your skills and experiences, and wrap them up by saying, “With the [your specific skills] and [your specific experiences] I’ve gained over the years, I’m committed to [mention your course].”

By doing so, you’re hitting two birds with one stone. One, you’re reminding the admissions committee that you have the skill set necessary to succeed in your course. Two, you’re demonstrating your dedication to your desired course.

Double Down On Your “Why”

Another powerful ending is to remind the reader of your “why.” Many students pursue their chosen course because they’re not sure what else to take.

So being clear on your purpose immediately sets you apart from the rest. 

To do this, take the most heart-moving story from the body of your personal statement on what inspired you to apply for your course. Mention the main idea of it in a sentence or two, then end with a “for this reason, I believe pursuing [mention course] is the best way to achieve my [state your why].”

If your course is related to education, perhaps your “why” is to help children learn by allowing them to show how they learn best.

Say you’re writing a medical personal statement . Maybe your “why” is to forward technology that helps safeguard the elderly from falling accidents because you witnessed your grandparent suffer injuries from a fall when you were young.

Doubling down on your “why” shows your conviction and direction on why you’re applying for your course.

Mention The Next Step Of Your Application Process

What’s the next step after the admissions committee accepts your personal statement? For many courses, they’ll call you up for an interview . Go ahead and mention this in your conclusion!

Write along the lines of “I’m looking forward to dedicating myself to this course, and I would love to receive an invitation for the interview.”

The reader will right away recognise that you’ve done your research. You know what the next step should be. You  are  serious about this application!

Make The Universities Excited To Have You As Their Student

Studying at a university is not merely a means to an end. It’s a profound journey in and of itself! You’ll meet new colleagues, form lifelong communities, and discover mentors who will guide you along with your future career.

Think of them when you’re pondering on how to end a personal statement. What can you contribute as a student to make the university a better place? Demonstrate your excitement in meeting them, building relationships with them, and serving them!

A statement as straightforward as “I am eager to establish new, lifelong relationships and use my [mention your skills] to help make the university a better place for learning and community-building.”

Demonstrate Your Willingness To Learn

Universities exist to train and mould students, not the other way around! A little humility goes a long way. Show yours by demonstrating your willingness to learn. Nothing excites teachers more than willing students.

To pull this off, make sure you know what values your course upholds. It could be service, excellence, inclusivity, and so on. State in your conclusion that “I’m looking forward to learning how to embody [write down the course’s values you resonate with], to grow and succeed in [mention your field of study].”

There’s so much value packed in this simple personal statement ending. Tweak it and make it yours!

Avoid Famous Quotes

Many students insert famous quotes from well-known persons when ending their personal statements. Avoid this tactic as much as possible because you’re driving attention  away  from YOU as the applicant.

If you want to include famous quotes, put them at the beginning of your personal statement to grab attention. To keep your reader’s attention focused on you in the end, why not come up with a memorable, relevant quote of your own?

Use The Bookend Strategy

Bookends are sturdy objects placed at either end of upright books to keep them standing. When you translate that into writing, the bookend strategy is when the introduction and conclusion statements connect to support the body between them.

You may start your personal statement with a heart-wrenching story about how you watched your beloved pet die of the wrong diagnosis. Then, for your conclusion, you can call back on this story and state how this event fuels you to pursue veterinary practice.

The bookend strategy is a clean and efficient way how to end your personal statement.

Ask Help From Your Family And Friends

If you’re still stuck on how to end a personal statement, don’t be afraid to ask for help. Approach your family and friends because they know you more than anyone. Read to them the introduction and body of your personal statement.

Ask them what particular line struck them the most. Maybe they know something about you that you missed including in your personal statement. What characteristics do they see in you that will help you succeed in your course?

Gather their answers in one place, and after reading them in one go, you now have a decent idea of what to emphasise in your conclusion statement.

Never State That It’s The “Conclusion” Or “Summary”

The most boring, generic way to end a personal statement is to write “In conclusion” or “In summary.” It’s actually one of the topics we cover in  what not to put in a personal statement .

Avoid this writing style at all costs. A good conclusion statement doesn’t require explicit announcements.

By its style and structure alone, the reader knows immediately they’re about to read a lasting statement. So don’t hesitate to proceed straight to the major points. As long as the conclusion connects seamlessly with the previous paragraph, you’re good to go!

Stay Authentic

Universities hold honesty in high esteem. Show authenticity and honesty in your personal statement beginning with an attention-grabbing introduction to a strong conclusion.

The best way to radiate honesty in your personal statement is to write from the right mindset. When you work on your personal statement, your objective is to show  who you are and demonstrate why you are a worthy candidate for the course .

Don’t try to impress. If you come from that standpoint, you’re more likely to add embellishments. The experienced admissions committee can smell insincere personal statements from a mile away. So stick with who you are and let your personality shine through.

Give Yourself A Break, Then Come Back To It

When working on how to conclude a personal statement, you need to give yourself time. After writing a rough draft of your conclusion statement, take a break and return to it after a few days. 

When you return to it, you’ll be surprised to notice details you haven’t seen before. Edit as you like, and make it better. Keep the old versions of your conclusion at hand so you can readily compare them with your newest, edited text. Compare and choose which one sounds better.

5 Bad Examples For A Personal Statement Conclusion

These are 5 personal statement examples for conclusions that don’t meet the criteria outlined above.

• In this application essay, I have made it clear I am an outstanding candidate for a degree because I think everyone will love my positive attitude and I deserve it.
• In summary, you can see my highlighted qualifications and experience, I know they’re not the best, but I want to stress that my passion for this field is what sets me apart as a candidate. It shouldn’t matter if the others are more qualified or experienced than me.
• Remember the skills I have, that’s really what sets me apart from other students, they don’t have what it takes to break the rules creatively and not follow the book.
• Finally, I would like to thank you for considering me for this opportunity and I hope you will make the right decision by choosing me, otherwise, I may cry and be disappointed.
• As a final note, it’s easy to see how qualified I am for this degree and how I will excel in it – but you should accept me because I’m cool and will get along with everyone else.

5 Amazing Examples Of A Personal Statement Ending

• In conclusion, I am excited about the opportunity to study computer science at this university. My passion for technology, combined with my programming skills and experience, make me an ideal candidate for the program. I am eager to learn from the esteemed faculty and contribute to the research community. I am confident that this program will enable me to achieve my career goals and make a meaningful impact in the field of technology.
• In summary, I have always been fascinated by the human body and its functions. My experience in volunteering in hospitals, combined with my academic record, makes me confident in my ability to handle the rigours of a medical degree. I am excited about the opportunity to study at this esteemed university and to contribute to the field of medicine through research and patient care.
• To wrap things up, I am excited to pursue a degree in Mechanical Engineering at this university. My passion for designing and building, combined with my experience in physics and mathematics, make me confident that I have the knowledge and skills to excel in this program. I am eager to learn from the esteemed faculty and contribute to the field of mechanical engineering through research and innovation.
• Finally, I am honoured to be considered for a law degree at this university. My passion for justice, combined with my research skills and experience, make me an ideal candidate for the program. I am excited about the opportunity to learn from the esteemed faculty and to contribute to the legal field through research and practice.
• As a final note, I am excited to pursue a degree in Environmental Science at this university. My passion for the environment, combined with my experience in environmental research, makes me confident that I have the knowledge and skills to make a meaningful impact in this field. I am eager to learn from the esteemed faculty and contribute to the field through research and conservation efforts.

How Long Should the Conclusion To A Personal Statement Be?

A personal statement conclusion should be 150-200 words long and leave a positive lasting impression on the reader. A UCAS personal statement should be 4000 characters long, making the conclusion 705-940 characters long – this is just a rough estimation based on the average number of characters per word (4.7).

Do You Feel More Confident Writing A Personal Statement Conclusion?

To  end your personal statement  in the best possible way, you need to know the body’s key points. Use them as pillars when deciding which direction your conclusion takes. 

Will you highlight your future goals? Maybe you want to focus on your why? Take the time to decide. And if you’re stuck, don’t hesitate to ask for help from your family and friends so you can leave a lasting impression on the applications committee.

How much did this article help you out? Don’t forget to bookmark this page for future reference!

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How To End A Personal Statement: Great Final Paragraphs

Second only to the opening paragraph , the closing paragraph of a personal statement is the part that people often struggle with the most.

From repeating key points to underselling achievements and ambitions, a personal statement conclusion can be the least effective aspect of the document.

That’s frustrating, as a personal statement closing paragraph is often the part that leaves the greatest impression in the mind of the reader.

So how should you end a personal statement and create a great final paragraph?

When considering how to end a personal statement, don’t summarize existing content in a repetitive conclusion. Instead, clarify your suitability with a new example and evidence your value to the institution. Lastly, outline your ambitions in relation to the opportunities presented by the course.

I’ve broken down each of these elements in detail so that you can craft a successful personal statement final paragraph…

The Final Paragraph Must Evidence Your Suitability

Instead of detailing all the key areas in which you are a suitable candidate for the course or role early on in your personal statement, it is valuable to hold back at least one example in order to add credibility and weight to your final paragraph.

This could outline an additional course you have completed or a qualification that you have achieved, but it could equally be a volunteering opportunity or work placement that reinforces your suitability for the higher study of a particular subject.

Admissions teams really want to see that applicants are clearly suitable for the courses they’re applying for, but also that they are suitably prepared for academic success.

Essentially, they want to know that you understand what you’ll be doing on the course and that you’re qualified to do it well . That’s why driving this point home in the last paragraph is so important.

For more of my powerful personal statement strategies, just click here .

The table below gives some examples of ways in which you might evidence your suitability in your final paragraph . They won’t all apply to you, but the chances are that you will recognise some of these aspects from your own preparation for higher education, and be able to include them:

Here’s how a sentence might look in a personal statement example…

If you’d like a detailed post on the skills you need to include in your personal statement, then why not check this out?

Outline Your Value to the University or Employer

It’s important that the final paragraph of your personal statement clearly outlines your potential value to the organisation. To understand exactly the kind of content that admissions tutors are looking for, ask yourself this question:

How will the university I am applying for, the faculty in which I will study and the community in which I will live, be better for having me be a part of it? David Hallen

As Whitney Soule, Dean of Admissions at Bowdoin puts it:

If a university can see evidence that you will make a positive contribution to their organisation clearly in the final paragraph of your personal statement, then you will have left them with an excellent impression of your potential.

But how exactly might you add value, and how do you write about it concisely?

Adding Value to your Personal Statement

• Experience of diversity when contextualised in terms of social, cultural, gender, ethnicity, sexuality or ability. Your experiences will add to the wisdom and education of your cohort at a time when identity and empathy is paramount.
• Knowledge of more than your subject . The life experiences, travel, background and passions that make you an individual and that you can share in a positive context are vital.
• Sports skills or related team and community experiences . From playing soccer to white-water rafting, acapella singing or ultimate frisbee, the skills you bring to share with others are an important way to add value.
• Experience of or intention to mentor . If you can show that you intend to mentor and support other students with a particular level of expertise, you’ll be a tremendous asset.
• Proven commitment and dedication . Explain how you have the tenacity and resilience to overcome challenges by equating that with a specific example from your own life, and give the reader the confidence that you will successfully complete the course regardless of the hardships you face.
• If you have experiences of leadership , make these clear and indicate how these are of value to the organisation. From captaining a team to leading on a research project, your ability to motivate and facilitate those around you make you a genuine asset.

A couple of sentences in your final paragraph that meets this goal might look something like this:

For some excellent advice on developing some outstanding personal statement examples, check out my post here . Alternatively, using a free software package like Grammarly can really help applicants convey the depth of their academic value. Check it out here or hit the banner below…

Finish Your Personal Statement by Showing Ambition

The last essential element of a great final paragraph is proof of ambition relating to the content and outcome of the course you are applying for .

If you can show that you have an informed understanding of where the course can take you and a good idea of the demands of the industry you might want to enter, your final paragraph will be far more convincing.

You’ll need to make sure you’ve achieved 3 important tasks before you type a single word…

• You’ve fully researched the course(s) you are applying for and can reference the academic content, employment opportunities and outcomes
• You’ve got some practical and theoretical understanding of the industries related to the course, prior to application
• You’ve given some contextualised thought to your potential role within those industries, and how the course will help you reach that goal

For more specific content on how original a personal statement should be, and just how to include your ambitions and experiences in a way that readers will find compelling, check this post out .

Once you’ve got some notes on these three points, you can put a sentence together that evidences your ambition, promotes your application and demonstrates your understanding of your sector. An effective couple of sentences might look like this:

You can watch a great tutorial on showing ambition in your personal statement below, or check out some helpful UCAS resouces .

Whatever order you decide to tackle them in, if you ensure you include the three elements detailed in this post, you’ll be sure to write a relevant and compelling final paragraph, leaving the reader confident about making you an offer.

Good luck with your personal statement, and don’t forget to contact me if you’d like some 1-1 support. You’ve got this! D

Research and content verified by Personal Statement Planet.

David Hallen

I've worked in the Further Education and University Admissions sector for nearly 20 years as a teacher, department head, Head of Sixth Form, UCAS Admissions Advisor, UK Centre Lead and freelance personal statement advisor, editor and writer. And now I'm here for you...

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What Is a Personal Statement? Everything You Need to Know About the College Essay

College Admissions , College Essays

In addition to standardized test scores and transcripts, a personal statement or essay is a required part of many college applications. The personal statement can be one of the most stressful parts of the application process because it's the most open ended.

In this guide, I'll answer the question, "What is a personal statement?" I'll talk through common college essay topics and what makes for an effective personal statement.

College Essay Glossary

Even the terminology can be confusing if you aren't familiar with it, so let's start by defining some terms:

Personal statement —an essay you write to show a college admissions committee who you are and why you deserve to be admitted to their school. It's worth noting that, unlike "college essay," this term is used for application essays for graduate school as well.

College essay —basically the same as a personal statement (I'll be using the terms interchangeably).

Essay prompt —a question or statement that your college essay is meant to respond to.

Supplemental essay —an extra school or program-specific essay beyond the basic personal statement.

Many colleges ask for only one essay. However, some schools do ask you to respond to multiple prompts or to provide supplemental essays in addition to a primary personal statement.

Either way, don't let it stress you out! This guide will cover everything you need to know about the different types of college essays and get you started thinking about how to write a great one:

• Why colleges ask for an essay
• What kinds of essay questions you'll see
• What sets great essays apart
• Tips for writing your own essay

Why Do Colleges Ask For an Essay?

There are a couple of reasons that colleges ask applicants to submit an essay, but the basic idea is that it gives them more information about you, especially who you are beyond grades and test scores.

#1: Insight Into Your Personality

The most important role of the essay is to give admissions committees a sense of your personality and what kind of addition you'd be to their school's community . Are you inquisitive? Ambitious? Caring? These kinds of qualities will have a profound impact on your college experience, but they're hard to determine based on a high school transcript.

Basically, the essay contextualizes your application and shows what kind of person you are outside of your grades and test scores . Imagine two students, Jane and Tim: they both have 3.5 GPAs and 1200s on the SAT. Jane lives in Colorado and is the captain of her track team; Tim lives in Vermont and regularly contributes to the school paper. They both want to be doctors, and they both volunteer at the local hospital.

As similar as Jane and Tim seem on paper, in reality, they're actually quite different, and their unique perspectives come through in their essays. Jane writes about how looking into her family history for a school project made her realize how the discovery of modern medical treatments like antibiotics and vaccines had changed the world and drove her to pursue a career as a medical researcher. Tim, meanwhile, recounts a story about how a kind doctor helped him overcome his fear of needles, an interaction that reminded him of the value of empathy and inspired him to become a family practitioner. These two students may seem outwardly similar but their motivations and personalities are very different.

Without an essay, your application is essentially a series of numbers: a GPA, SAT scores, the number of hours spent preparing for quiz bowl competitions. The personal statement is your chance to stand out as an individual.

#2: Evidence of Writing Skills

A secondary purpose of the essay is to serve as a writing sample and help colleges see that you have the skills needed to succeed in college classes. The personal statement is your best chance to show off your writing , so take the time to craft a piece you're really proud of.

That said, don't panic if you aren't a strong writer. Admissions officers aren't expecting you to write like Joan Didion; they just want to see that you can express your ideas clearly.

No matter what, your essay should absolutely not include any errors or typos .

#3: Explanation of Extenuating Circumstances

For some students, the essay is also a chance to explain factors affecting their high school record. Did your grades drop sophomore year because you were dealing with a family emergency? Did you miss out on extracurriculars junior year because of an extended medical absence? Colleges want to know if you struggled with a serious issue that affected your high school record , so make sure to indicate any relevant circumstances on your application.

Keep in mind that in some cases there will be a separate section for you to address these types of issues, as well as any black marks on your record like expulsions or criminal charges.

#4: Your Reasons for Applying to the School

Many colleges ask you to write an essay or paragraph about why you're applying to their school specifically . In asking these questions, admissions officers are trying to determine if you're genuinely excited about the school and whether you're likely to attend if accepted .

I'll talk more about this type of essay below.

What Kind of Questions Do Colleges Ask?

Thankfully, applications don't simply say, "Please include an essay about yourself"; they include a question or prompt that you're asked to respond to . These prompts are generally pretty open-ended and can be approached in a lot of different ways .

Nonetheless, most questions fall into a few main categories. Let's go through each common type of prompt, with examples from the Common Application, the University of California application, and a few individual schools.

Prompt Type 1: Your Personal History

This sort of question asks you to write about a formative experience, important event, or key relationship from your life . Admissions officers want to understand what is important to you and how your background has shaped you as a person.

These questions are both common and tricky. The most common pit students fall into is trying to tell their entire life stories. It's better to focus in on a very specific point in time and explain why it was meaningful to you.

Common App 1

Some students have a background, identity, interest, or talent that is so meaningful they believe their application would be incomplete without it. If this sounds like you, then please share your story.

Common App 5

Discuss an accomplishment, event, or realization that sparked a period of personal growth and a new understanding of yourself or others.

University of California 2

Every person has a creative side, and it can be expressed in many ways: problem solving, original and innovative thinking, and artistically, to name a few. Describe how you express your creative side.

University of California 6

Think about an academic subject that inspires you. Describe how you have furthered this interest inside and/or outside of the classroom.

Prompt Type 2: Facing a Problem

A lot of prompts deal with how you solve problems, how you cope with failure, and how you respond to conflict. College can be difficult, both personally and academically, and admissions committees want to see that you're equipped to face those challenges .

The key to these types of questions is to identify a real problem, failure, or conflict ( not a success in disguise) and show how you adapted and grew from addressing the issue.

Common App 2

The lessons we take from obstacles we encounter can be fundamental to later success. Recount a time when you faced a challenge, setback, or failure. How did it affect you, and what did you learn from the experience?

Harvard University 7

The Harvard College Honor Code declares that we “hold honesty as the foundation of our community.” As you consider entering this community that is committed to honesty, please reflect on a time when you or someone you observed had to make a choice about whether to act with integrity and honesty.

Prompt Type 3: Diversity

Most colleges are pretty diverse, with students from a wide range of backgrounds. Essay questions about diversity are designed to help admissions committees understand how you interact with people who are different from you .

In addressing these prompts, you want to show that you're capable of engaging with new ideas and relating to people who may have different beliefs than you.

Common App 3

Reflect on a time when you questioned or challenged a belief or idea. What prompted your thinking? What was the outcome?

Johns Hopkins University

Tell us about an aspect of your identity (e.g., race, gender, sexuality, religion, community) or a life experience that has shaped you as an individual and how that influenced what you’d like to pursue in college at Hopkins.  This can be a future goal or experience that is either [sic] academic, extracurricular, or social.

Duke University Optional 1

We believe a wide range of personal perspectives, beliefs, and lived experiences are essential to making Duke a vibrant and meaningful living and learning community. Feel free to share with us anything in this context that might help us better understand you and what you might bring to our community. 

Prompt Type 4: Your Future Goals

This type of prompt asks about what you want to do in the future: sometimes simply what you'd like to study, sometimes longer-term career goals. Colleges want to understand what you're interested in and how you plan to work towards your goals.

You'll mostly see these prompts if you're applying for a specialized program (like pre-med or engineering) or applying as a transfer student. Some schools also ask for supplementary essays along these lines. 

University of Southern California (Architecture)

Princeton Supplement 1

Prompt Type 5: Why This School

The most common style of supplemental essay is the "why us?" essay, although a few schools with their own application use this type of question as their main prompt. In these essays, you're meant to address the specific reasons you want to go to the school you're applying to .

Whatever you do, don't ever recycle these essays for more than one school.

Chapman University

There are thousands of universities and colleges. Why are you interested in attending Chapman?

Columbia University

Why are you interested in attending Columbia University? We encourage you to consider the aspect(s) that you find unique and compelling about Columbia.

Rice University

Based upon your exploration of Rice University, what elements of the Rice experience appeal to you?

Princeton University

Princeton has a longstanding commitment to understanding our responsibility to society through service and civic engagement. How does your own story intersect with these ideals?

Prompt Type 6: Creative Prompts

More selective schools often have supplemental essays with stranger or more unique questions. University of Chicago is notorious for its weird prompts, but it's not the only school that will ask you to think outside the box in addressing its questions.

University of Chicago

“Vlog,” “Labradoodle,” and “Fauxmage.” Language is filled with portmanteaus. Create a new portmanteau and explain why those two things are a “patch” (perfect match).

University of Vermont

Established in Burlington, VT, Ben & Jerry’s is synonymous with both ice cream and social change. The “Save Our Swirled” flavor raises awareness of climate change, and “I Dough, I Dough” celebrates marriage equality. If you worked alongside Ben & Jerry, what charitable flavor would you develop and why?

What Makes a Strong Personal Statement?

OK , so you're clear on what a college essay is, but you're still not sure how to write a good one . To help you get started, I'm going to explain the main things admissions officers look for in students' essays: an engaging perspective, genuine moments, and lively writing .

I've touched on these ideas already, but here, I'll go into more depth about how the best essays stand out from the pack.

Showing Who You Are

A lot of students panic about finding a unique topic, and certainly writing about something unusual like a successful dating app you developed with your friends or your time working as a mall Santa can't hurt you. But what's really important isn't so much what you write about as how you write about it . You need to use your subject to show something deeper about yourself.

Look at the prompts above: you'll notice that they almost all ask you what you learned or how the experience affected you. Whatever topic you pick, you must be able to specifically address how or why it matters to you .

Say a student, Will, was writing about the mall Santa in response to Common App prompt number 2 (the one about failure): Will was a terrible mall Santa. He was way too skinny to be convincing and the kids would always step on his feet. He could easily write 600 very entertaining words describing this experience, but they wouldn't necessarily add up to an effective college essay.

To do that, he'll need to talk about his motivations and his feelings: why he took such a job in the first place and what he did (and didn't) get out of it. Maybe Will took the job because he needed to make some money to go on a school trip and it was the only one he could find. Despite his lack of enthusiasm for screaming children, he kept doing it because he knew if he persevered through the whole holiday season he would have enough money for his trip. Would you rather read "I failed at being a mall Santa" or "Failing as a mall Santa taught me how to persevere no matter what"? Admissions officers definitely prefer the latter.

Ultimately, the best topics are ones that allow you to explain something surprising about yourself .

Since the main point of the essay is to give schools a sense of who you are, you have to open up enough to let them see your personality . Writing a good college essay means being honest about your feelings and experiences even when they aren't entirely positive.

In this context, honesty doesn't mean going on at length about the time you broke into the local pool at night and nearly got arrested, but it does mean acknowledging when something was difficult or upsetting for you. Think about the mall Santa example above. The essay won't work unless the writer genuinely acknowledges that he was a bad Santa and explains why.

Eloquent Writing

As I mentioned above, colleges want to know that you are a strong enough writer to survive in college classes . Can you express your ideas clearly and concisely? Can you employ specific details appropriately and avoid clichés and generalizations? These kinds of skills will serve you well in college (and in life!).

Nonetheless, admissions officers recognize that different students have different strengths. They aren't looking for a poetic magnum opus from someone who wants to be a math major. (Honestly, they aren't expecting a masterwork from anyone , but the basic point stands.) Focus on making sure that your thoughts and personality come through, and don't worry about using fancy vocabulary or complex rhetorical devices.

Above all, make sure that you have zero grammar or spelling errors . Typos indicate carelessness, which will hurt your cause with admissions officers.

Top Five Essay-Writing Tips

Now that you have a sense of what colleges are looking for, let's talk about how you can put this new knowledge into practice as you approach your own essay. Below, I've collected my five best tips from years as a college essay counselor.

#1: Start Early!

No matter how much you want to avoid writing your essay, don't leave it until the last minute . One of the most important parts of the essay writing process is editing, and editing takes a lot of time. You want to be able to put your draft in a drawer for a week and come back to it with fresh eyes. You don't want to be stuck with an essay you don't really like because you have to submit your application tomorrow.

You need plenty of time to experiment and rewrite, so I would recommend starting your essays at least two months before the application deadline . For most students, that means starting around Halloween, but if you're applying early, you'll need to get going closer to Labor Day.

Of course, it's even better to get a head start and begin your planning earlier. Many students like to work on their essays over the summer, when they have more free time, but you should keep in mind that each year's application isn't usually released until August or September. Essay questions often stay the same from year to year, however. If you are looking to get a jump on writing, you can try to confirm with the school (or the Common App) whether the essay questions will be the same as the previous year's.

#2: Pick a Topic You're Genuinely Excited About

One of the biggest mistakes students make is trying to write what they think the committee wants to hear. The truth is that there's no "right answer" when it comes to college essays . T he best topics aren't limited to specific categories like volunteer experiences or winning a tournament. Instead, they're topics that actually matter to the writer .

"OK," you're thinking, "but what does she mean by 'a topic that matters to you'? Because to be perfectly honest, right now, what really matters to me is that fall TV starts up this week, and I have a feeling I shouldn't write about that."

You're not wrong (although some great essays have been written about television ). A great topic isn't just something that you're excited about or that you talk to your friends about; it's something that has had a real, describable effect on your perspective .

This doesn't mean that you should overemphasize how something absolutely changed your life , especially if it really didn't. Instead, try to be as specific and honest as you can about how the experience affected you, what it taught you, or what you got out of it.

Let's go back to the TV idea. Sure, writing an essay about how excited you are for the new season of Stranger Things  probably isn't the quickest way to get yourself into college, but you could write a solid essay (in response to the first type of prompt) about how SpongeBob SquarePants was an integral part of your childhood. However, it's not enough to just explain how much you loved SpongeBob—you must also explain why and how watching the show every day after school affected your life. For example, maybe it was a ritual you shared with your brother, which showed you how even seemingly silly pieces of pop culture can bring people together. Dig beneath the surface to show who you are and how you see the world.

When you write about something you don't really care about, your writing will come out clichéd and uninteresting, and you'll likely struggle to motivate yourself. When you instead write about something that is genuinely important to you, you can make even the most ordinary experiences—learning to swim, eating a meal, or watching TV—engaging .

#3: Focus on Specifics

But how do you write an interesting essay? Focus.

Don't try to tell your entire life story or even the story of an entire weekend; 500–650 words may seem like a lot, but you'll reach that limit quickly if you try to pack every single thing that has happened to you into your essay. If, however, you just touch on a wide range of topics, you'll end up with an essay that reads more like a résumé.

Instead, narrow in on one specific event or idea, and talk about it in more depth . The narrower your topic, the better. For example, writing about your role as Mercutio in your school's production of Romeo and Juliet is too general, but writing about opening night, when everything went wrong, could be a great topic.

Whatever your topic, use details to help draw the reader in and express your unique perspective. But keep in mind that you don't have to include every detail of what you did or thought; stick to the important and illustrative ones.

#4: Use Your Own Voice

College essays aren't academic assignments; you don't need to be super formal. Instead, try to be yourself. The best writing sounds like a more eloquent version of the way you talk .

Focus on using clear, simple language that effectively explains a point or evokes a feeling. To do so, avoid the urge to use fancy-sounding synonyms when you don't really know what they mean. Contractions are fine; slang, generally, is not. Don't hesitate to write in the first person.

A final note: you don't need to be relentlessly positive. It's OK to acknowledge that sometimes things don't go how you want—just show how you grew from that.

#5: Be Ruthless

Many students want to call it a day after writing a first draft, but editing is a key part of writing a truly great essay. To be clear, editing doesn't mean just making a few minor wording tweaks and cleaning up typos; it means reading your essay carefully and objectively and thinking about how you could improve it .

Ask yourself questions as you read: is the progression of the essay clear? Do you make a lot of vague, sweeping statements that could be replaced with more interesting specifics? Do your sentences flow together nicely? Do you show something about yourself beyond the surface level?

You will have to delete and rewrite (potentially large) parts of your essay, and no matter how attached you feel to something you wrote, you might have to let it go . If you've ever heard the phrase "kill your darlings," know that it is 100% applicable to college essay writing.

At some point, you might even need to rewrite the whole essay. Even though it's annoying, starting over is sometimes the best way to get an essay that you're really proud of.

What's Next?

Make sure to check out our other posts on college essays , including our step-by-step guide to how to write your college essay , our analysis of the Common App Prompts , and our collection of example essays .

If you're in need of guidance on other parts of the application process , take a look at our guides to choosing the right college for you , writing about extracurriculars , deciding to double major , and requesting teacher recommendations .

Last but not least, if you're planning on taking the SAT one last time , check out our ultimate guide to studying for the SAT and make sure you're as prepared as possible.

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Alex is an experienced tutor and writer. Over the past five years, she has worked with almost a hundred students and written about pop culture for a wide range of publications. She graduated with honors from University of Chicago, receiving a BA in English and Anthropology, and then went on to earn an MA at NYU in Cultural Reporting and Criticism. In high school, she was a National Merit Scholar, took 12 AP tests and scored 99 percentile scores on the SAT and ACT.

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How to Write an Amazing Personal Statement (Includes Examples!)

Lisa Freedland is a Scholarships360 writer with personal experience in psychological research and content writing. She has written content for an online fact-checking organization and has conducted research at the University of Southern California as well as the University of California, Irvine. Lisa graduated from the University of Southern California in Fall 2021 with a degree in Psychology.

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Zach Skillings is the Scholarships360 Newsletter Editor. He specializes in college admissions and strives to answer important questions about higher education. When he’s not contributing to Scholarships360, Zach writes about travel, music, film, and culture. His work has been published in Our State Magazine, Ladygunn Magazine, The Nocturnal Times, and The Lexington Dispatch. Zach graduated from Elon University with a degree in Cinema and Television Arts.

Bill Jack has over a decade of experience in college admissions and financial aid. Since 2008, he has worked at Colby College, Wesleyan University, University of Maine at Farmington, and Bates College.

Maria Geiger is Director of Content at Scholarships360. She is a former online educational technology instructor and adjunct writing instructor. In addition to education reform, Maria’s interests include viewpoint diversity, blended/flipped learning, digital communication, and integrating media/web tools into the curriculum to better facilitate student engagement. Maria earned both a B.A. and an M.A. in English Literature from Monmouth University, an M. Ed. in Education from Monmouth University, and a Virtual Online Teaching Certificate (VOLT) from the University of Pennsylvania.

The personal statement. It’s one of the most important parts of the entire college application process. This essay is the perfect opportunity to show admissions officers who you are and what makes you stand out from the crowd. But writing a good personal statement isn’t exactly easy. That’s why we’ve put together the ultimate guide on how to nail your personal statement, complete with example essays . Each essay was reviewed and commented upon by admissions expert Bill Jack. Let’s dive in!

Related: How to write an essay about yourself  

What is a personal statement? 

A personal statement is a special type of essay that’s required when you’re applying to colleges and scholarship programs. In this essay, you’re expected to share something about who you are and what you bring to the table. Think of it as a chance to reveal a side of yourself not found in the rest of your application. Personal statements are typically around 400 – 600 words in length. 

What can I write about? 

Pretty much anything, as long as it’s about you . While this is liberating in the sense that your writing options are nearly unlimited, it’s also overwhelming for the same reason. The good news is that you’ll probably be responding to a specific prompt. Chances are you’re applying to a school that uses the Common App , which means you’ll have seven prompts to choose from . Reviewing these prompts can help generate some ideas, but so can asking yourself meaningful questions. 

Below you’ll find a list of questions to ask yourself during the brainstorming process. For each of the following questions, spend a few minutes jotting down whatever comes to mind. 

• What experiences have shaped who you are? 
• What’s special or unique about you or your life story? 
• Who or what has inspired you the most? 
• What accomplishments are you most proud of? 
• What are your goals for the future? How have you arrived at those goals? 
• If your life was a movie, what would be the most interesting scene? 
• What have been some of the biggest challenges in your life? How did you respond and what did you learn? 

The purpose of these questions is to prompt you to think about your life at a deeper level. Hopefully by reflecting on them, you’ll find an essay topic that is impactful and meaningful. In the next section, we’ll offer some advice on actually writing your essay. 

Also see:  How to write a 500 word essay

How do I write my personal statement? 

Once you’ve found a topic, it’s time to start writing! Every personal statement is different, so there’s not really one formula that works for every student. That being said, the following tips should get you started in the right direction:  

1. Freewrite, then rewrite 

The blank page tends to get more intimidating the longer you stare at it, so it’s best to go ahead and jump right in! Don’t worry about making the first draft absolutely perfect. Instead, just get your ideas on the page and don’t spend too much time thinking about the finer details. Think of this initial writing session as a “brain dump”. Take 15-30 minutes to quickly empty all your thoughts onto the page without worrying about things like grammar, spelling, or sentence structure. You can even use bullet points if that helps. Once you have your ideas on the page, then you can go back and shape them exactly how you want. 

2. Establish your theme 

Now that you’ve got some basic ideas down on the page, it’s time to lock in on a theme. Your theme is a specific angle that reflects the central message of your essay. It can be summarized in a sentence or even a word. For example, let’s say you’re writing about how you had to establish a whole new group of friends when you moved to a new city. The theme for this type of essay would probably be something like “adaptation”. Having a theme will help you stay focused throughout your essay. Since you only have a limited number of words, you can’t afford to go off on tangents that don’t relate to your theme. 

3. Tell a story

A lot of great essays rely on a specific scene or story. Find the personal anecdote relevant to your theme and transfer it to the page. The best way to do this is by using descriptive language. Consult the five senses as you’re setting the scene. What did you see, hear, taste, touch, or smell? How were you feeling emotionally? Using descriptive language can really help your essay come to life. According to UPchieve , a nonprofit that supports low income students, focusing on a particular moment as a “ revised version of a memoir ” is one way to keep readers engaged. 

Related: College essay primer: show, don’t tell  

4. Focus on your opening paragraph

Your opening paragraph should grab your reader’s attention and set the tone for the rest of your essay. In most cases, this is the best place to include your anecdote (if you have one). By leading with your personal story, you can hook your audience from the get-go. After telling your story, you can explain why it’s important to who you are. 

Related:  How to start a scholarship essay (with examples)

5. Use an authentic voice 

Your personal statement reflects who you are, so you should use a tone that represents you. That means you shouldn’t try to sound like someone else, and you shouldn’t use fancy words just to show off. This isn’t an academic paper, so you don’t have to adopt a super formal tone. Instead, write in a way that allows room for your personality to breathe. 

6. Edit, edit, edit…

Once you’re done writing, give yourself some time away from the essay. Try to allow a few days to pass before looking at the essay again with fresh eyes. This way, you’re more likely to pick up on spelling and grammatical errors. You may even get some new ideas and rethink the way you wrote some things. Once you’re satisfied, let someone else edit your essay. We recommend asking a teacher, parent, or sibling for their thoughts before submitting. 

Examples of personal statements 

Sometimes viewing someone else’s work is the best way to generate inspiration and get the creative juices flowing. The following essays are written in response to four different Common App prompts: 

Prompt 1: “Some students have a background, identity, interest, or talent that is so meaningful they believe their application would be incomplete without it. If this sounds like you, then please share your story.”

When I was eight years old, I wanted a GameCube very badly. For weeks I hounded my dad to buy me one and finally he agreed. But there was a catch. He’d only get me a GameCube if I promised to start reading. Every day I played video games, I would have to pick up a book and read for at least one hour. At that point in my life, reading was just something I had to suffer through for school assignments. To read for pleasure seemed ludicrous. Needless to say, I wasn’t exactly thrilled about this proposed agreement. But I figured anything was worth it to get my hands on that shiny new video game console, so I bit the bullet and shook my dad’s hand. Little did I know that I had just made a life-changing deal. 

At first, the required hour of reading was a chore — something I had to do so I could play Mario Kart. But it quickly turned into something more than that. To my complete and utter surprise, I discovered that I actually enjoyed reading. One hour turned into two, two turned into three, and after a while I was spending more time reading than I was playing video games. I found myself captivated by the written word, and I read everything I could get my hands on. Lord of the Rings , Percy Jackson , Goosebumps — you name it. I was falling in love with literature, while my GameCube was accumulating dust in the TV stand. 

Soon enough, reading led to writing. I was beginning to come up with my own stories, so I put pen to paper and let my imagination run wild. It started out small. My first effort was a rudimentary picture book about a friendly raccoon who went to the moon. But things progressed. My stories became more intricate, my characters more complex. I wrote a series of science fiction novellas. I tried my hand at poetry. I was amazed at the worlds I could create with the tip of my pen. I had dreams of becoming an author. 

Then somewhere along the way my family got a subscription to Netflix, and that completely changed the way I thought about storytelling. My nose had been buried in books up until then, so I hadn’t really seen a lot of movies. That quickly changed. It seemed like every other day a pair of new DVDs would arrive in the mail (this was the early days of Netflix). Dark Knight, The Truman Show, Inception, Memento — all these great films were coming in and out of the house. And I couldn’t get enough of them. Movies brought stories to life in a way that books could not. I was head over heels for visual storytelling. 

Suddenly I wasn’t writing novels and short stories anymore. I was writing scripts for movies. Now I wanted to transfer my ideas to the big screen, rather than the pages of a book. But I was still doing the same thing I had always done. I was writing, just in a different format. To help with this process, I read the screenplays of my favorite films and paid attention to the way they were crafted. I kept watching more and more movies. And I hadn’t forgotten about my first love, either. I still cherished books and looked to them for inspiration. By the end of my junior year of high school, I had completed two scripts for short films. 

So why am I telling you all this? Because I want to turn my love of storytelling into a career. I’m not totally sure how to do that yet, but I know I have options. Whether it’s film production, creative writing, or even journalism, I want to find a major that suits my ambitions. Writing has taken me a long way, and I know it can take me even further. As I step into this next chapter of my life, I couldn’t be more excited to see how my craft develops. In the meantime, I should probably get rid of that dusty old GameCube. 

Feedback from admissions professional Bill Jack

Essays don’t always have to reveal details about the student’s intended career path, but one thing I like about this essay is that it gives the reader a sense of the why. Why do they want to pursue storytelling. It also shows the reader that they are open to how they pursue their interest. Being open to exploration is such a vital part of college, so it’s also showing the reader that they likely will be open to new things in college. And, it’s always fun to learn a little bit more about the student’s family, especially if the reader can learn about how the students interacts with their family. 

Prompt 2: “The lessons we take from obstacles we encounter can be fundamental to later success. Recount a time when you faced a challenge, setback, or failure. How did it affect you, and what did you learn from the experience?”

I remember my first impression of Irvine: weird. It was foggy, stock-full of greenery and eucalyptus trees, and reminded me of my 5th grade trip to a “science camp” which was located in the San Bernardino mountains. Besides Irvine, that was one of the few places in Southern California where you’d find so many non-palm trees. 

Of course, perhaps my initial impression of Irvine was biased, motivated by a desire to stay in my hometown and a fear of the unknown. While that was true to an extent, Irvine was certainly still a little peculiar. The city itself was based on a “master plan” of sorts, with the location of each of its schools, parks, shops, and arguably its trees having been logically “picked” before the foundation was poured. Even the homes all looked roughly the same, with their beige, stucco walls almost serving as a hallmark of the city itself.

Thus, this perfectly structured, perfectly safe city seemed like a paradise of sorts to many outsiders, my parents included. I was a little more hesitant to welcome this. As I saw it, this was a phony city – believing that its uniformity stood for a lack of personality. My hometown, although not as flawlessly safe nor clean as Irvine, was where most of my dearest memories had occurred. From the many sleepovers at Cindie’s house, to trying to avoid my school’s own version of the “infamous” cheese touch, to the many laughs shared with friends and family, I shed a tear at the prospect of leaving my home.

Moving into the foreign city, remnants of the hostility I held towards Irvine remained. Still dwelling in my memories of the past, I was initially unable to see Irvine as a “home.” So, as I walked into my first-ever Irvine class, being greeted by many kind, yet unfamiliar faces around me, I was unable to recognize that some of those new faces would later become some of my dearest friends. Such negative feelings about the city were further reinforced by newer, harder classes, and more complicated homework. Sitting in the discomfort of this unfamiliar environment, it started to seem that “change” was something not only inevitable, but insurmountable.

As the years went on, however, this idea seemed to fade. I got used to my classes and bike racing through Irvine neighborhoods with my friends, watching the trees that once seemed just a “weird” green blob soon transform into one of my favorite parts of the city. While I kept my old, beloved memories stored, I made space for new ones. From carefully making our way over the narrow creek path next to our school, to the laughs we shared during chemistry class, my new memories made with friends seemed to transform a city I once disliked into one I would miss. 

Through this transformation, I have come to recognize that change, although sometimes intimidating at first, can open the door to great times and meaningful connections. Although Irvine may have once seemed like a strange, “phony” place that I couldn’t wait to be rid of, the memories and laughs I had grown to share there were very real. As I move onto this next part of my life, I hope I can use this knowledge that I have gained from my time in Irvine to make the most of what’s to come. Even if the change may be frightening at first, I have learned to embrace what’s on the other side, whether green or not.

One huge plus to writing an essay that focuses on a place is that you might have it read by someone who has been there. Yet, what’s really helpful about this essay is that even if someone hasn’t been there, a picture is painted about what the place is like.  Admission officers have the hard task of really understanding what the student sees, so the use of adjectives and imagery can really help.  It’s also really clever to see that the green that’s mentioned at the beginning is mentioned at the end.  It’s a nice way to bookend the essay and tie it all together.

Prompt 6: “Describe a topic, idea, or concept you find so engaging that it makes you lose all track of time. Why does it captivate you? What or who do you turn to when you want to learn more?”

I like getting lost. Not literally, of course, but figuratively. Whether it be in the story of a love song by Taylor Swift, or in the memories brought back by listening to my favorite childhood video game’s background music, I’ve always appreciated music’s ability to transport me to another place, another time, another feeling. 

Alas, I cannot sing, nor have I practiced an instrument since my middle school piano class days. So, perhaps Kurt Vonnegut was right. As he puts it, “Virtually every writer I know would rather be a musician.” While I cannot speak for others, I have certainly not debunked his theory. Writing allows many, including myself, to attempt to mimic the transformative power of music – even if our singing voices aren’t exactly “pleasant.” Just as you can get lost in music, you can do so in a story. Whether it is in George Orwell’s totalitarian Oceania, or Little Women’s Orchard House, the stories outlined in novels can provide an amazing look into the lives and worlds of others, and an escape from the worries and problems of those in your own.

While I am certainly not claiming to have the storytelling abilities of the Orwells or Alcotts before me, I’ve had fun trying to recreate such transformative feelings for others. When I was nine, I attempted to write a story about a little girl who had gotten lost in the woods, only managing to get a couple pages through. As I got older, whenever I was assigned a creative writing assignment in school, I wrote about the same pig, Phil. He was always angry: in my 8th grade science class, Phil was mad at some humans who had harbored his friend captive, and in my 9th grade English class, at a couple who robbed him. 

Thus, when I heard about a writing club being opened at my school in 11th grade, I knew I had to join. I wanted to discern whether writing was just a hobby I picked up now and then, or a true passion. If it was a passion, I wanted to learn as much as possible about how I could improve. Although my high school’s writing club certainly wasn’t going to transform me into Shakespeare, I knew I could learn a lot from it – and I did. The club challenged me to do many things, from writing on the spot, to writing poetry, to even writing about myself, something that’s hopefully coming in handy right now. 

From then on, I started to expand into different types of writing, storing short ideas, skits, and more in appropriately-labeled Google Drive folders. At around the same time, I became interested in classic literature, which largely stemmed from a project in English class. We had been required to choose and read a classic on our own, then present it to the class in an interesting way. While my book was certainly interesting and unique in its own right, nearly everyone else’s novels seemed more captivating to me. So, I took it upon myself to read as many classics as I could the following summer.

One of the books I read during the summer, funnily enough, was Animal Farm, which starred angry pigs, reminiscent of Phil. I had also started going over different ideas in my head, thinking about how I could translate them into words using the new skills I learned. While the writing club helped reaffirm my interest in writing and allowed me to develop new skills, my newfound affinity for classics gave me inspiration to write. Now, I am actually considering writing as part of my future. In this endeavor, I hope that Phil, and the music I inevitably listen to as I write, will accompany me every step of the way.

Admission officers might read 70 (or more!) essays in one day. It’s not uncommon for them to start to blend together and sound similar. This essay might not make you laugh out loud. But, it might make the reader chuckle while reading it thanks to the subtle humor and levity. Being able to incorporate a little humor into your essay (if it is natural for you to do… do not force it), can really be a great way to shed additional light into who you are. Remember, the essay isn’t merely about proving that you can write, but it should also reveal a little bit about your personality.

Prompt 5: “Discuss an accomplishment, event, or realization that sparked a period of personal growth and a new understanding of yourself or others.”

I learned a lot of things during the summer I worked at Tropical Smoothie. I discovered the value of hard work. I figured out how to save money. I even mastered the art of the Mango Magic smoothie (the secret is lots of sugar). But most importantly, I learned the power of perspective. And I have Deja to thank for that. 

Deja was my shift supervisor, and one of Tropical Smoothie’s best employees. She was punctual, friendly, and always willing to lend a helping hand. She knew the store from top to bottom, and could handle pretty much any situation thrown her way. She made everyone around her better. On top of all that, she was four months pregnant! I was always impressed by Deja’s work ethic, but I gained an entirely new level of respect for her one day.

It was a Friday night, and Deja and I were working the closing shift together. It was very busy, and Deja and I were the only ones on shift. We managed to get by, but we were exhausted by the end of the evening. After wiping down the counters and mopping the floors, we closed up shop and went our separate ways. I was eager to get home. 

I walked a couple blocks to where I had parked my car. Well, it wasn’t my car actually. It was my dad’s ‘98 Chevy pickup truck, and it was in rough shape. It had no heat or A/C, the leather seats were cracked beyond repair, and the driver’s side door was jammed shut. I sighed as I got in through the passenger side and scooted over to the driver’s seat. The whole reason I was working at Tropical Smoothie was to save up enough money to buy my own car. I was hoping to have something more respectable to drive during my senior year of high school. 

I cranked the old thing up and started on my way home. But soon enough, I spotted Deja walking on the side of the road. There was no sidewalk here, the light was low, and she was dangerously close to the passing cars. I pulled over and offered her a ride. She got in and explained that she was on her way home. Apparently she didn’t have a car and had been walking to work every day. I couldn’t believe it. Here I was complaining about my set of wheels, while Deja didn’t have any to begin with.

We got to talking, and she confessed that she had been having a tough time. You would never know from the way she was so cheerful at work, but Deja had a lot on her plate. She was taking care of her mother, her boyfriend had just lost his job, and she was worried about making ends meet. And of course, she was expecting a baby in five months. On top of all that, she had been walking nearly a mile to and from work every day. The whole thing was a real eye opener, and made me reconsider some things in my own life. 

For one, I didn’t mind driving my dad’s truck anymore. It was banged up, sure, but it was a lot better than nothing. My mindset had changed. I appreciated the truck now. I began to think about other things differently, too. I started making mental notes of all the things in my life I was thankful for — my family, my friends, my health. I became grateful for what I had, instead of obsessing over the things I didn’t. 

I also gained more awareness of the world outside my own little bubble. My encounter with Deja had shown me first-hand that everyone is dealing with their own problems, some worse than others. So I started paying more attention to my friends, family members, and coworkers. I started listening more and asking how I could help. I also gave Deja a ride home for the rest of the summer. 

These are all small things, of course, but I think they make a difference. I realized I’m at my best when I’m not fixated on my own life, but when I’m considerate of the lives around me. I want to keep this in mind as I continue to grow and develop as a person. I want to continue to search for ways to support the people around me. And most importantly, I want to keep things in perspective.

Too often we can be focused on our own problems that we fail to realize that everyone has their own things going on in their lives, too.  This essay showcases how it’s important to put things in perspective, a skill that certainly will prove invaluable in college… and not just in the classroom.  Another reason I like this essay is because it provides deeper insight into the student’s life.  Sure, you might have mentioned in your activities list that you have a job.  But as this essay does, you can show why you have the job in the first place, what your responsibilities are, and more.

A few last tips

We hope these essay examples gave you a bit of inspiration of what to include in your own. However, before you go, we’d like to send you off with a few (personal statement) writing tips to help you make your essays as lovely as the memories and anecdotes they’re based off of. Without further ado, here are some of our best tips for writing your personal statements:

1. Open strong

College admissions officers read many, many essays (think 50+) a day, which can sometimes cause them to start blending together and sounding alike. One way to avoid your essay from simply fading into the background is to start strong. This means opening your essay with something memorable, whether an interesting personal anecdote, a descriptive setting, or anything else that you think would catch a reader’s attention (so long as it’s not inappropriate). Not only might this help college admissions officers better remember your essay, but it will also make them curious about what the rest of your essay will entail.

2. Be authentic

Perhaps most important when it comes to writing personal statement essays is to maintain your authenticity. Ultimately, your essays should reflect your unique stories and quirks that make you who you are, and should help college admissions officers determine whether you’d truly be a good fit for their school or not. So, don’t stress trying to figure out what colleges are looking for. Be yourself, and let the colleges come to you!

3. Strong writing

This one may seem a little obvious, but strong writing will certainly appeal to colleges. Not only will it make your essay more compelling, but it may show colleges that you’re ready for college-level essay writing (that you’ll likely have to do a lot of). Just remember that good writing is not limited to grammar. Using captivating detail and descriptions are a huge part of making your essay seem more like a story than a lecture.

4. Proofread

Last but not least, remember to proofread! Make sure your essay contains no errors in grammar, punctuation, and spelling. When you’re done proofreading your essay yourself, we would also recommend that you ask a teacher, parent, or other grammatically savvy person to proofread your essay as well.

Final thoughts 

With those in hand, we hope you now have a better sense of how to write your personal statement. While your grades and test scores are important when it comes to college admissions, it’s really your essays that can “make” or “break” your application. 

Although this may make it seem like a daunting task, writing an amazing personal statement essay is all about effort. Thus, so long as you start early, follow the advice listed above, and dedicate your time and effort to it, it’s entirely possible to write an essay that perfectly encapsulates you. Good luck, and happy writing!

Also see:  Scholarships360’s free scholarships search tool

Key Takeaways

• It may take some people longer than others to know what they want to write about, but remember that everyone, including you, has something unique to write about!
• Personal statements should be personal, which means you should avoid being too general and really strive to show off what makes you “you”
• Time and effort are two of the most important things you can put into your personal statement to ensure that it is the best representation of yourself
• Don’t forget to ask people who know you to read your work before you submit; they should be able to tell you better than anyone if you are truly shining through!

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By Nik Taylor (Editor, The Uni Guide) | 18 August 2023 | 22 min read

How to write an excellent personal statement in 10 steps

Stand out from the crowd: here's how to write a good personal statement that will get you noticed

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Your personal statement forms a core part of your university application, and the sooner you get going, the better you can make it. You may think that your personal statement won’t matter as much to unis as your grades and experience but a great personal statement could make all the difference between you and a candidate with the same grades. Sure, your application might not reach that deal breaker stage. But is it something you want to leave to chance?  Here we’ll take you through the process of planning, writing and checking a good personal statement, so you end up with something you can submit with confidence. And to make sure the advice we're giving you is sound, we’ve spoken to admissions staff at loads of UK universities to get their view. Look out for video interviews and advice on applying for specific subjects throughout this piece or watch our personal statement playlist on YouTube .

• Are you looking for personal statement examples? Check our library of hundreds of real personal statements, on The Student Room

Personal statement deadlines

You'll need to make sure you've got your personal statement written well in advance of your application deadline. Below are the main university application deadline dates for 2024 entry.

2024 entry deadlines

16 October 2023: Deadline for applications to Oxford and Cambridge universities, along with most medicine, dentistry, and veterinary courses.   31 January 2024: Deadline for applications to the majority of undergraduate courses. After this date, universities will start allocating places on these courses –   but you can still apply after the 31 January deadline , as this article explains . 30 June 2024:  Students who apply after this date will be entered into Clearing .

• Read more: Ucas deadlines and key application dates

What is a personal statement?

A personal statement is a central part of your Ucas application, where you explain why you’ve chosen a particular course and why you’ll be good at it. It's your chance to stand out against other candidates and hopefully get that all-important offer. You only write one personal statement which is then read by each university you apply to, so if you are applying for more than one subject (or it's a combined course) it's crucial that you include common themes or reference the overall skills needed for all subjects. Personal statements are especially important if you’re trying to get on a very competitive course, where you need to do anything you can to stand out to admissions tutors. Courteney Sheppard, senior customer experience manager at Ucas, advises that your personal statement is "the only part of the application that you have direct control over. Do lots of research to demonstrate your passion, curiosity and drive to pursue your chosen subject." There’s a limit on how much you can write: your personal statement can be up to 4,000 characters (including spaces) or 47 lines of 95 characters (including spaces); whichever is shorter. This may appear generous (read: long) but once you've got going you may find yourself having to edit heavily.

• Read more: teacher secrets for writing a great personal statement

1. Plan what you want to cover

The first thing you need to do is make a plan. Writing a personal statement off the top of your head is difficult. Start by making some notes, answering the following questions:

• What do you want to study?
• Why do you want to study it?
• What is there about you that shows you’re suited to studying this subject at university? Think about your personality, as well as your experiences.
• What are your other interests and skills?

These few points are going to form the spine of your personal statement, so write them in a way that makes sense to you. You might want to make a simple bulleted list or you might want to get all arty and use a mindmap. Whatever you choose, your aim is the same. You want to get it clear in your own head why a university should offer you a place on its course. Getting those details down isn't always easy, and some people find it helpful to make notes over time. You might try carrying a notebook with you or set up a memo on your phone. Whenever you think of something useful for your personal statement, jot it down. Inspiration sometimes comes more easily when you’re thinking about something else entirely. It might help to take a look at The Student Room for some sample personal statements by university and sample personal statements by subjects , to give you an idea of the kind of thing you want to include. 

• Read more: personal statement FAQs

2. Show off your experience

Some things are worth adding to your personal statement, some things are not. Firmly in the second camp are your qualifications. You don’t need to mention these as there’s a whole other section of your personal statement where you get to detail them very precisely. Don’t waste a single character going on about how great your GCSE grades are – it’s not what the admissions tutor wants to read. What they do want to see is: what have you done? OK, so you’ve got some good grades, but so do a lot of other applicants. What have you done that’s different, that shows you off as someone who really loves the subject you’re applying for? Spend some time thinking about all the experience you have in that subject. If you’re lucky, this might be direct work experience. That’s going to be particularly appropriate if you’re applying for one of the more vocational subjects such as medicine or journalism . But uni staff realise getting plum work experience placements is easier for some people than others, so cast your net wider when you’re thinking about what you’ve done. How about after-school clubs? Debating societies? Are you running a blog or vlog? What key skills and experience have you picked up elsewhere (eg from hobbies) that could be tied in with your course choice? Remember, you’re looking for experience that shows why you want to study your chosen subject. You’re not just writing an essay about what you're doing in your A-level syllabus. Use this checklist as a guide for what to include:

• Your interest in the course. Why do you want to spend three years studying this subject at university?
• What have you done outside school or college that demonstrates this interest? Think about things like fairs/exhibitions, public lectures or voluntary work that is relevant to your subject.
• Relevant work experience (essential for the likes of medicine, not required for non-vocational courses such as English )
• Skills and qualities required for that career if appropriate (medicine, nursing and law as obvious examples)
• Interest in your current studies – what particular topics have made an impression on you?
• Any other interests/hobbies/experiences you wish to mention that are relevant either to the subject or 'going to uni'. Don't just list your hobbies, you need to be very selective and state clearly what difference doing these things has made to you.
• Plans for a gap year if you’re deferring entry.

Read more: 6 steps you need to take to apply to university

3. Be bold about your achievements

Don't be bashful about your achievements; that’s not going to help you get into uni. It's time to unleash your inner Muhammed Ali and get all “I am the greatest” with your writing. Do keep it focused and accurate. Do keep your language professional. But don’t hide your qualities beneath a layer of false modesty. Your personal statement is a sell – you are selling yourself as a brilliant student and you need to show the reader why that is true. This doesn’t come naturally to everyone, and if you’re finding it difficult to write about how great you are it’s time to enlist some help. Round up a friend or two, a family member, a teacher, whoever and get them to write down your qualities. Getting someone else’s view here can help you get some perspective. Don’t be shy. You are selling your skills, your experience and your enthusiasm – make sure they all leap off the screen with the way you have described them.

• Read more: the ten biggest mistakes when writing your personal statement  

4. How to start your personal statement

Type your personal statement in a cloud-based word processing program, such as Google Docs or Microsoft Word and don’t copy and paste it into Ucas Hub until it’s finished.  One of the benefits of doing it this way is that you can run spell check easily. (Please note, though, that Word adds "curly" quotation marks and other characters (like é or ü) that won't show up on your Ucas form, so do proofread it on Ucas Hub before submitting it to ensure it is how you typed it.)  Another big benefit is that you'll always have a backup of what you've written. If you're being super careful, you could always save your statement in another place as well. Bear in mind that extra spaces (eg adding spaces to the beginnings of paragraphs as indentation) are removed on Ucas. In your first sentence, cut to the chase. Why do you want to do the course? Don’t waste any time rambling on about the daydreams you had when you were five. Just be clear and concise – describe in one line why this course is so important to you. Then, in the rest of your intro, go into more detail in demonstrating your enthusiasm for the course and explaining how you decided this is what you want to do for the next three or more years. However you choose to start your statement, just avoid the following hoary old chestnuts. These have been some of the most used lines in personal statements over the years – they are beyond cliche, so don’t even think about it.

• From a young age I have (always) been [interested in/fascinated by]…
• For as long as I can remember, I have…
• I am applying for this course because… 
• I have always been interested in… 
• Throughout my life I have always enjoyed… 
• Reflecting on my educational experiences… 
• [Subject] is a very challenging and demanding [career/profession/course]… 
• Academically, I have always been… 
• I have always wanted to pursue a career in… 
• I have always been passionate about…   

5. Focus your writing on why you've chosen that subject

So you’ve got your intro done – time to nail the rest of it. Bear in mind that you’ve got to be a little bit careful when following a personal statement template. It’s easy to fall into the trap of copying someone else’s style, and in the process lose all of your own voice and personality from your writing. But there is a rough order that you can follow, which should help keep you in your flow. After your opening paragraph or two, get into any work experience (if you’ve got it). Talk about extracurriculars: anything you've done which is relevant to the subject can go here – hobbies, interests, volunteering. Touch on your career aspirations – where do you want this course to take you? Next, show your enthusiasm for your current studies. Cite some specific examples of current work that you enjoyed. Show off your relevant skills and qualities by explaining how you’ve used these in the past. Make sure you’re giving real-world examples here, not just vague assertions like “I’m really organised and motivated”. Try to use examples that are relevant.   Follow this up with something about you as a person. Talk about non-academic stuff that you like to do, but link it in some way with the course, or with how it shows your maturity for dealing with uni life. Round it all off by bringing your main points together, including a final emphasis of your commitment to studying this particular course.

• Read more: how to write your personal statement in an evening  

6. How long should a personal statement be?

You've got to work to a very specific limit when writing your personal statement. In theory you could use up to 4,000 characters – but you’re probably more likely to be limited by the line count. That's because it's a good idea to put line breaks in between your paragraphs (to make it more readable) and you only get a maximum of 47 lines. With this in mind, 3,500 characters is a more realistic limit. But when you’re getting started you should ignore these limits completely. At first, you just want to get down everything that you feel is important. You'll probably end up with something that is far too long, but that's fine. This is where you get to do some polishing and pruning. Keep the focus of your piece on the course you’re applying for, why you want to do it and why you’re perfectly suited to it. Look through what you’ve written so far – have you got the balance right? Chop out anything that goes on a bit, as you want each point to be snappy and succinct.

• Read more: universities reveal all about personal statements  

7. Keep it simple

8. Smart ways to end your personal statement

Writing a closing line that you’re happy with can feel as tricky as coming up with your opener. What you’re looking for here is a sign-off that is bold and memorable. The final couple of sentences in your statement give you the opportunity to emphasise all the good stuff you’ve already covered. Use this space to leave the reader in no doubt as to what an excellent addition you would be to their university. Pull together all your key points and – most importantly – address the central question that your personal statement should answer: why should you get a place on the course?

• Read more: universities explain how to end your personal statement with a bang  

9. Make sure your personal statement has no mistakes

Now you’ve got a personal statement you’re happy with, you need to make sure there are no mistakes. Check it, check it a second time, then check it again. Once you’ve done that, get someone else to check it, too. You will be doing yourself a massive disservice if you send through a personal statement with spelling and/or grammatical errors. You’ve got months to put this together so there really is no excuse for sending through something that looks like a rush job. Ask your teachers to look at it, and be prepared to accept their feedback without getting defensive. They will have seen many personal statements before; use what they tell you to make yours even better. You’ve also got another chance here to look through the content of your personal statement, so you can make sure the balance is right. Make sure your focus is very clearly on the subject you are applying for and why you want to study it. Don’t post your personal statement on the internet or social media where anyone can see it. You will get picked up by the Ucas plagiarism checker. Similarly, don't copy any that you find online. Instead, now is a good time to make your parents feel useful. Read your personal statement out to them and get them to give you feedback. Or try printing it out and mixing it up with a few others (you can find sample personal statements on The Student Room). Get them to read them all and then try to pick yours out. If they can't, perhaps there's not enough of your personality in there.  

10. Don't think about your personal statement for a whole week

If you followed the advice at the very start of this guide, you’ve started your personal statement early. Good job! There are months before you need to submit it. Use one of these weeks to forget about your personal statement completely. Get on with other things – anything you like. Just don’t go near your statement. Give it a whole week and then open up the document again and read through it with fresh eyes. You’ll gain a whole new perspective on what you’ve written and will be well placed to make more changes, if needed.

• Read more: how to write your personal statement when you have nothing interesting to say  

10 steps to your ideal personal statement

In summary, here are the ten steps you should follow to create the perfect personal statement.  

Personal statement dos and don'ts

• Remember that your personal statement is your personal statement, not an article written about your intended field of study. It should tell the reader about you, not about the subject.
• Only put in things that you’re prepared to talk about at the interviews.
• Give convincing reasons for why you want to study the course – more than just "enjoying the subject" (this should be a given).
• For very competitive courses, find out as much as you can about the nature of the course and try to make your personal statement relevant to this.
• Be reflective. If you make a point like 'I like reading', 'I travelled abroad', say what you got from it.
• Go through the whole thing checking your grammar and your spelling. Do this at least twice. It doesn’t matter if you’re not applying to an essay-based course – a personal statement riddled with spelling mistakes is just going to irritate the reader, which is the last thing you want to do. If this is something you find difficult then have someone look over it for you.
• Leave blank lines between your paragraphs. It’s easier for the reader to get through your personal statement when it’s broken into easily digestible chunks. Remember that they’re going to be reading a lot of these! Make yours easy to get through.
• Get someone else's opinion on your statement. Read it out to family or friends. Share it with your teacher. Look for feedback wherever you can find it, then act upon it.
• Don’t write it like a letter. Kicking off with a greeting such as "Dear Sir/Madam" not only looks weird, it also wastes precious space.
• Don’t make jokes. This is simply not the time – save them for your first night in the union.
• Don’t criticise your current school or college or try to blame teachers for any disappointing grades you might have got.
• Be afraid of details – if you want your PS to be personal to you that means explaining exactly which bits of work or topics or activities you've taken part in/enjoyed. It's much more compelling to read about one or two detailed examples than a paragraph that brushes over five or six.
• Just list what you're doing now. You should pull out the experiences that are relevant to the courses which you're applying to.
• Mention skills and activities without giving examples of when they have been demonstrated by you or what you learnt from them. Anyone can write "I have great leadership skills" in a PS, actually using a sentence to explain when you demonstrated good leadership skills is much rarer and more valuable.
• Refer to experiences that took place before your GCSEs (or equivalent).
• Give explanations about medical or mental health problems. These should be explained in your reference, not your PS.
• Apply for too many different courses, making it difficult to write a convincing personal statement which supports the application.
• Write a statement specific to just one institution, unless you're only applying to that one choice.
• Copy and paste the statement from somewhere else! This means do not plagiarise. All statements are automatically checked for plagiarism by Ucas. Those that are highlighted by the computer system are checked manually by Ucas staff. If you’re found to have plagiarised parts of your statement, the universities you apply to will be informed and it could jeopardise your applications.
• Use ChatGPT or another AI program to write your personal statement for you. Or, if you do, make sure you thoroughly edit and personalise the text so it's truly yours. Otherwise you're very much at risk of the plagiarism point above.

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• How to End a Personal Statement
• Tips on How to End a Personal Statement Successfully

How to Format Your Personal Statement Correctly

5 successful ways how to end a personal statement, 5 worst ways how to end a personal statement, general tips on making a personal statement application, 5 great examples of a personal statement ending, personal statement for a medical school, personal statement for mathematics, personal statement for a law school, personal statement for a biology, personal statement for economics.

It is important to write this paper according to all requirements. With this document, you must prove that you suit the chosen position and show the admission committee or a recruiter that you are much better than all other candidates. Reading this you will learn how to end a personal statement properly.

You can create a personal statement for graduate school , a university, or any other place you want to apply to. When people create this document, they often make a big mistake when they try to write those things they think the admission committee or recruiters want to see in the ideal candidate for the position. To avoid this you can look at college application essays samples prepared by an admission essay writing service to be sure you do everything right.

You should understand there is a huge difference between this essay and an honestly written one. You need to be sincere and mention only true things about yourself. Don't try to look better than you are, just try to describe yourself brightly to be selected from tons of other applicants.

Needless to say, you have to grab the officers' or recruiters' attention, otherwise, you won't get chances to apply for a position of your dream. We suggest writing this document very carefully and thoroughly because your future depends on it. In our guide, we will give some general hints on writing and paying attention to the conclusion - it is the last part of this important paper. Go ahead and keep reading to find great tips and successful examples!

How to write personal statement ? Students need to format a personal statement just like any other kind of essay. If you want to make a strong and well-structured work, follow a three-paragraph structure:

• Introduction — in this part you have to make a catchy beginning to grab the reader's attention. You have to mention the name of the company or the course and the position or degree you are applying for.
• The body part — feel free to make several paragraphs here to support your candidacy. You have to provide readers with information about your personal experiences, characteristics, skills, goals, knowledge, achievements, etc. Don't forget to write the brightest examples from your experience to prove all the qualifications you mentioned.
• Conclusion — it is a short closing paragraph where you have to thank your audience for reading. A good idea is to put a phrase you hope to hear from them soon. You need to summarize ideas shortly and wrap up your paper properly.

When you are making the conclusion for personal statement , your goal is to concentrate on the main idea of your document. Remember you should write in the laconic style to make this part short but effective. Summarize your skills and interests shortly, include your plans for the future years, and provide information about why you fit the chosen course. Be careful with the length: your personal statement conclusion should be around ⅓ of the entire paper (150-200 words). We have one more blog that has an answer on how long is a personal statement . 

The conclusion of your personal statement makes the second first impression on your audience. Use these effective hints to create a bright ending that will attract your reader:

• Include key points about the qualities you expect of yourself when you graduate from the school. Explain why you want to study. Demonstrate your interest, why you have the inspiration to learn, and why you have the enthusiasm.
• You can write a short concluding story related to your experience. Don't just describe your skills the chosen course needs, but tell how you have developed them.
• Give your readers a better understanding of how you are going to use your life experience in achieving your goals. Tell about your transferable skills — this can be leadership, good organizational skills, ability to work both independently and in a team.
• Mention that you are not afraid to use your opportunity, take new challenges and solve difficult problems. Give an explanation why you fit this course. Prove that you not only fit the selection requirements, but you have made a research to realize what this course will involve.
• Restate the main idea of your personal statement to tie all parts of your personal statement together.

These are the things you should never write in your personal statement:

• End up with a question and leave your readers in a suspense.
• Writing a number of things that are not related to the main goal.
• Providing no plans for the future and no point of view.
• Choosing courses that are not related to the particular school.
• Copyright infringement (if you are using personal statement examples from other people, make sure you do not copypaste words - their rights are reserved).

If you have no idea how to create a personal statement for college , we are ready to share some useful ideas that will help you to complete this task. Read them carefully to understand what information you need to put in this paper:

• First of all, read maximum information about the course you want to choose. Make sure you started making your personal statement beforehand so that you have enough time for writing.
• Take a sheet of paper and write down your skills, achievements, experience, activities outside of school, etc.
• Compare the list with the course description, and highlight the most relevant points.
• Make a clear plan what points you're going to include in your paper. Here you need to answer two questions: "Why did you decide to choose this course?" and "Why are you suitable to study the chosen subject?".
• Try to explain why you chose a certain school among many others. For example, if you are making a personal statement for a medical school, you have to explain to the admission committee why you are interested in medicine and why you want to choose it as your future profession.
• Don't just list your personal experiences and activities, but describe them - include in your personal statement bright examples to prove them.
• Make sure your work is structured properly. Remember the entire paper should not be too long: 500 words is enough. It's not a good idea to overdo this number, because the committee doesn't read papers that don't fit requirements.
• Try to be honest and sincere, never try to write false things because it will eventually come out. Just be yourself and don't panic.
• Don't bring any unimportant information. Never include in this paper your negative experience.
• Your audience has to feel excited from the first sentence of the personal statement. Keep in mind that boring & uninteresting papers have no chances to win.
• When your paper is finished, check every page thoroughly & correct all grammar and logical mistakes .

We want to share four successful examples that can be helpful if you feel insecure concerning how to end a personal statement correctly. Read the most successful examples to help you in writing a personal statement of your own!

I am a self-motivated & responsible person & I am looking forward to challenges. I am totally ready to solve difficult problems. I know a medical career has a lot of demands & I am sure that my desire to become a good doctor & my volunteering experience in the hospital will be very helpful.

I decided to start my career in the mathematics field because I always love my mathematics studies, so I was never in a doubt about choosing it as my future degree. I hope that my experience & my willingness to learn math will help me to make a successful career of a mathematician.

I am interested in many subject areas but lately, I turned my attention to a career in the law sphere. I can pay attention to the tiniest details; I hope this will help me to become a good lawyer. I was always good at analyzing information; I am able to find strong evidence & present persuasive arguments.

Keep in mind that there is one more blog on law school personal statement . It has a useful guide and necessary tips to help with this kind of writing.

Biology is a subject that always drew my attention. I am interested in living things & evolution, & I always work hard to find explanations of everything. I am ready for the most difficult challenges & I hope that my experience in biomedical research & my ability to gather & analyze information will help me to become a successful biologist.

Economics is a challenging subject that always attracts my attention. I understand the importance of this discipline for the entire world & I have chosen it as my future degree. I believe that my ability to achieve goals & attention to details will help me to become a good economist.

We hope you have found a lot of useful information on how to end a personal statement in our article. Good luck in writing your own document on the high level & making your own bright future! You may always refer to a professional writing agency and save your time!

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How to Write a Strong Personal Statement

• Ruth Gotian
• Ushma S. Neill

A few adjustments can get your application noticed.

Whether applying for a summer internship, a professional development opportunity, such as a Fulbright, an executive MBA program, or a senior leadership development course, a personal statement threads the ideas of your CV, and is longer and has a different tone and purpose than a traditional cover letter. A few adjustments to your personal statement can get your application noticed by the reviewer.

• Make sure you’re writing what they want to hear. Most organizations that offer a fellowship or internship are using the experience as a pipeline: It’s smart to spend 10 weeks and $15,000 on someone before committing five years and $300,000. Rarely are the organizations being charitable or altruistic, so align your stated goals with theirs
• Know when to bury the lead, and when to get to the point. It’s hard to paint a picture and explain your motivations in 200 words, but if you have two pages, give the reader a story arc or ease into your point by setting the scene.
• Recognize that the reviewer will be reading your statement subjectively, meaning you’re being assessed on unknowable criteria. Most people on evaluation committees are reading for whether or not you’re interesting. Stated differently, do they want to go out to dinner with you to hear more? Write it so that the person reading it wants to hear more.
• Address the elephant in the room (if there is one). Maybe your grades weren’t great in core courses, or perhaps you’ve never worked in the field you’re applying to. Make sure to address the deficiency rather than hoping the reader ignores it because they won’t. A few sentences suffice. Deficiencies do not need to be the cornerstone of the application.

At multiple points in your life, you will need to take action to transition from where you are to where you want to be. This process is layered and time-consuming, and getting yourself to stand out among the masses is an arduous but not impossible task. Having a polished resume that explains what you’ve done is the common first step. But, when an application asks for it, a personal statement can add color and depth to your list of accomplishments. It moves you from a one-dimensional indistinguishable candidate to someone with drive, interest, and nuance.

• Ruth Gotian is the chief learning officer and associate professor of education in anesthesiology at Weill Cornell Medicine in New York City, and the author of The Success Factor and Financial Times Guide to Mentoring . She was named the #1 emerging management thinker by Thinkers50. You can access her free list of conversation starters and test your mentoring impact . RuthGotian
• Ushma S. Neill is the Vice President, Scientific Education & Training at Memorial Sloan Kettering Cancer Center in New York City. She runs several summer internships and is involved with the NYC Marshall Scholar Selection Committee. ushmaneill

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DOs and DON’Ts When Writing a Personal Statement

(1) Pay Attention to Each School’s Prompt Hopefully, for most applicants, this is a no-brainer. The prompt for each school is first available in August/September when law schools release that year’s application. The prompts typically don’t change much year to year, so you can get a head start by looking at the previous year’s application. For many/most applicants, the prompts are similar enough that the same personal statement template can be used with minor adjustments for each school (see Tip #2 on personalization). For some applicants, however, the prompts are different enough that you should write multiple personal statements. Be sure that the personal statement you use for a school does in fact respond to the prompt for that school. The ability to follow directions is a necessity for law school applicants.

(2) Personalize Your Statement Most law schools want to see that you have put time and effort into researching why that school is a good fit for you. One of the ways you can demonstrate your due diligence is to include a paragraph (typically at the close of your personal statement) outlining several specific factors that have drawn you to that law school. Be specific. Important considerations to note: (a) Vague statements asserting that a law school is a good fit for you without any supporting evidence or information are useless, so do your research and work on articulating the reasons for your interest in each school. (b) You can review a school’s website to determine what you like about that school, but don’t just regurgitate information from the website. They want to know why that information is relevant to your interests and/or goals. (c) Top-ranked schools (typically, top 5 or so) pretty much know why you would like to attend, so personalization is less important unless there is something that truly differentiates that school from others to you. (d) Some schools have a separate “optional” essay allowing you to discuss why you want to attend that school. If that is the case for one of your schools, write the separate essay, and omit the personalized paragraph from your personal statement. (e) Be sure to submit the correct versions to each school. Save the school’s name in the title to help minimize any potential for error.

(3) Be Personable As you now know, one of your goals as an applicant is to let admissions committees get to know you. It is just as important that they like you. Admissions committees are in no rush to admit applicants who are arrogant, pretentious, elitist, or rude. So the tone you use in your personal statement is important. Don’t assume that you need to use a formal tone just because you think lawyers write very formally. By using a formal tone, you are actually building a wall between yourself and the admissions committee—the opposite of what you should be doing. Aim for a more conversational (but not casual) tone so that the statement flows easily for the reader. Further, forget the big words that you think make you sound smart. They actually risk making you sound arrogant, pretentious, or even unintelligent (if used improperly). Strong writing conveys intelligence without the need for big words.

(4) Tell a Story Another easy way to be both personal and personable in your personal statement is to start off with an anecdote about yourself that sets up the framework for the rest of the statement. For example, if you are highlighting certain characteristics in your statement, tell an anecdote that demonstrates those characteristics. If you are discussing a defining moment in your life, describe a scene from that experience. A well-told anecdote can immediately capture readers’ attention and draw them into your world. Even if you don’t include an anecdote in the statement, the topic that you choose should, in a sense, “tell a story” about you in a way that captures and keeps the reader’s attention.

(5) Be Concise Some schools set no limit for personal statements, but most suggest either 2–3 or 2–4 pages. Aim for two pages, double-spaced. Do not make the error of thinking that more is better. Law schools value the ability to persuasively convey information in a relatively short space. Also, keep in mind that admissions committees are reviewing thousands of applications. Don’t waste their time.

10 DON’Ts 1. DON’T just restate your résumé in narrative form. That shows no critical thinking ability. If you are going to talk about more than one achievement or experience mentioned on your résumé, then connect the dots. Find a common theme that ties those items together. 2. DON’T address your weaknesses in the personal statement. Use an addendum.The personal statement should highlight the positives about you. 3. DON’T focus on your high school activities or accomplishments. Focusing on achievements in high school can draw attention to a lack of similar achievements in college. 4. DON’T be overly dramatic. Understatement is better. 5. DON’T spend too much time talking about someone or something else. Always bring the focus back to you. 6. DON’T start your statement with a famous quotation, no matter how well you think it might fit with the theme of your personal statement. Admissions committees want to hear your words, not those of someone else. 7. DON’T use legalese or Latin phrases. 8. DON’T be careless. Be sure not to accidentally mention the wrong school in your statement. 9. DON’T use big words in an effort to impress the admissions committees. It sets the wrong tone for the statement. 10. DON’T write a position paper or opinion piece. Even written well, those types of writings are not particularly useful to admissions committees because they miss the point of the personal statement.

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Personal Statement Do’s & Don’ts

Your grades and standardized test scores are set by now, so the personal statement is your last chance to add something new to your college applications.

An effective personal statement is well-written, avoids cliches, tells a story about you that shows the admissions committee who you are, and brags a little—but doesn’t show off.

I’ve compiled a list of personal statement ‘do’s’ and ‘don’ts’ to help you as you work your way through your first few drafts.

For even more help with the college admissions process, including boosting that standardized test score, consider taking an SAT prep course or ACT prep course with Prep Expert.

Do Tell A Story

To keep admissions officers interested, tell a story about yourself, rather than write a traditional five-paragraph essay.

Admissions officers read thousands of personal statements every year. You want yours to be compelling and memorable. So, be creative—think about an experience or part of your biography that’s special to you, and write about it.

Avoid topics admissions officers are likely to read about over and over again in other personal statements. Plenty of people have volunteered for Habitat for Humanity or been the captain of their high school basketball team, for example.

Remember, you want to stand out—so, if you do write about something like this, put your own unique spin on it.

Do Brag About Yourself

It’s a personal statement—it’s okay to write about your strengths and accomplishments.

Most people aren’t comfortable bragging about themselves. But that is exactly what to do in your personal statement. Talk about:

• Sccomplishments
• Moments where you made yourself proud

Just be sure to do so tastefully.

How do you strike this balance? Show, don’t tell.

Don’t tell the admissions committee you’re a good person—show them you’re a good person by writing about a good deed that you performed.

Don’t tell them you’re the best basketball player in the state—set the scene and describe how you led your teammates to victory in the championship game.

A good rule of thumb here is to try and use verbs, rather than adjectives.

Do Respect Word Limits

Overworked admissions officers won’t agree that you’re worth more of their time than other applicants—keep your personal statement within the word limit.

Most colleges and universities have a word limit for personal statements. While you might think that you have a particularly compelling story to tell, and need more paragraphs than alotted, don’t give in to this temptation.

Being over by a couple of words isn’t a huge problem—admissions officers aren’t going to count your personal statement word for word—going way over the word limit though will not be a plus for your application.

As mentioned, admissions officers have to read thousands of personal statements every year—so don’t go and give them extra homework.

Besides, you can tell a great story about yourself within the word limit. Being confined to five paragraphs or a couple of pages forces you to write only about the most important and interesting aspects of your story.

If you’re having trouble meeting the word limit, on the other hand, you probably don’t have enough to say about the topic you’ve selected. Go back to the drawing board and try telling a different story.

Do Obey The Rules Of Grammar

It’s okay to use a more personal style of writing, but admissions officers want to know you can write well—check your spelling, and follow the rules of grammar.

Your personal statement is not the place to use slang or casual language. But do show off your command of vocabulary—you want your personal statement to show you’re ready for college-level writing.

Do Personalize Your Statement

Be sure to reference the school you’re applying to in your personal statement— but don’t accidentally tell Yale how much you’re hoping to attend Harvard.

Even if you’re using the Common Application, you should tailor your personal statement to each school to which you’re applying. Mention the school in your closing paragraph, for example.

It’s fine to recycle the same personal statement for several applications—almost everyone does this—but don’t simply use the find-and-replace function to change the name of the school and be done with it.

Do a thorough once-over to make sure you haven’t accidentally mentioned how much you want to attend Duke in the personal statement you’re sending to Georgetown. (This might seem like a no-brainer, but admissions officials report goofs like this do happen all the time.)

Do Get Feedback

Have a few people look over your personal statement for you before you submit it—both to catch typos, and to assess its strengths and weaknesses.

After all the writing you’ll be doing, you’ll need a few other pairs of eyes to help you see what you’ve been missing. So, once you’ve written a draft of your personal statement, it’s a good idea to show it to others—friends, parents, teachers—and ask their opinions.

Do they think you’ve done a good job introducing yourself to the admissions committee? Did you misspell the college’s name or leave a comma out of place? Let someone else’s fresh perspective tighten up what you’ve put together so far and make it as great as possible.

Don’t Restate Your Resume

Don’t use your personal statement to repeat information admissions officers can find in other parts of your application.

You want your personal statement to stand out in a sea of applicants, and you also want to show a side of you that isn’t shown in the other parts of your application. So, don’t make the most common mistake that many applicants make.

That mistake is simply writing a laundry list of your extracurricular activities and academic accomplishments. Admissions officials can already get this information by looking at your application and high school transcript.

[leadmagnet_five]

Don’t Write About Sensitive Topics

Don’t write about anything that might make the reader feel awkward or uncomfortable—your personal statement should be positive and uplifting.

There are certain topics—domestic violence or sexual assault, for example—that might have had a profound impact on your life. You could be tempted to write about these things, to show how you have successfully overcome adversity. Don’t.

Not to downplay these experiences and their personal importance, but these topics, and others like them, are simply too sensitive to write about in a brief personal statement.

It’s not a bad idea to write about how you have overcome adversity, but your personal statement should be positive and leave your reader feeling good, not uncomfortable.

Don’t Have Someone Else Write Your Personal Statement For You

Admissions officers will be able to tell if someone else wrote your personal statement, so make sure the writing is all yours.

This might seem like another no-brainer, but each year, plenty of applicants have someone else write their personal statements for them. These applicants mistakenly think that asking a stronger writer or a native speaker to pen their essay will leave their application in better shape.

However, admissions committees are alert to this practice, and if your ‘voice’ in your personal statement is significantly different from the one in your SAT or ACT essay, admissions officers are going to know they’re not reading your actual writing.

Submitting someone else’s work as your own—better known as plagiarism—is not a good look for your application, and might result in an automatic ding.

Don’t Forget To Show Some Self-Awareness

Show admissions officers that you’re self-aware by avoiding topics that make you look spoiled or insensitive.

Be aware of the advantages you’ve grown up with so far in life. Plenty of students want to write about their life-changing trip to Costa Rica, for example.

But, unless you do so in a way that shows true cultural awareness or engagement with global issues, all you’re really doing is bragging about a really cool vacation that you took.

Unfortunately, that’s not something an admissions officer wants to read about while reviewing a giant pile of applications on their desk.

[leadmagnet_two]

Nor is this type of personal statement likely to reflect well upon you against other applicants, who are writing about topics like being the first in their family to attend college, overcoming an illness, or being an immigrant, for example. Take a minute to think about how your topic choice will come across before writing.

Don’t Wait Until The Last Minute To Write It

If you write your personal statement the same day as its due, it’s not going to be good enough to make a difference in your college admissions chances.

Don’t deprive yourself of the opportunity to write something that’ll catch an admissions officer’s eye, and help you stand out among thousands of other applicants, by procrastinating on your personal statement.

An effective, well-written personal statement takes requires some serious time and thought to do. You should try and get started on it in the summer before your senior year, so when school begins all you have left to do is dot those I’s and cross those t’s.

For more test strategy, college admissions, and scholarship application tips sign up for our FREE class happening right now!

Personal Statement Do’s and Don’ts FAQ

What is a personal statement.

The personal statement is an essay that educates admissions officials about who you are and why you deserve to be admitted to their institution.

What are the elements of an effective personal statement?

How early should i work on writing my personal statement.

You should try and get started on it in the summer before your senior year.

What shouldn’t I do when writing my personal statement?

Don’t restate your resume, wait until the last second, be arrogant, write about controversial topics, or have someone else write it for you.

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How to End a Personal Statement: Strong Tips And Examples

EssayEdge > Blog > How to End a Personal Statement: Strong Tips And Examples

When everything is written down, thoughts are made up together and you see the whole picture of your essay right in front of your eyes, you may think of how to end a personal statement . It may seem to be the easiest part of writing, but, to some extent, it is not. The destiny of the conclusion is to formulate the last impression of you as a personality. 

Table of Contents:

How to close a personal statement

Concluding the results of a completed job is always the most pleasing step in doing anything. Moreover, you can see with your own eyes the way you have passed to achieve your aim. The same regards personal statement conclusions. The key point of writing the conclusion is to accentuate the willingness of the applicant to receive a studying offer and get admitted to the educational institution. You have to think closely about the last paragraph in your essay. It must be the last bullet point to persuade the reader to do next-step actions further.

It may be difficult to decide what exact point you want to add at the end of the essay to complete the writing. First of all, take a break, read your essay several times, and summarize in your mind everything you have written. It is necessary to write standout sentences in your personal statement conclusion to assure the admission tutor that you are the one who is worth getting a place in the educational institution.

While writing, remember that you should concentrate on your essay’s main idea, whether it is the given topic or your personal opinion. The summary should be short and terse, but expedient. Moreover, keep in mind that you are supposed to fit into the given requirements. Your conclusion should be about ⅓ of the entire paper.

And remember to check, check, and check everything a few times.

How to end personal statement and not to fail it

While thinking about how to end personal statement, you may come up with a bunch of questions. The main one may be about what to write and not screw everything up. Here are a few examples of what you shouldn’t write in your conclusion paragraph.

• Rhetoric questions Forget about writing the statements you don’t know how to answer. This may only confuse the reader and leave them in suspense. In this way, you may only underline the point of not knowing something.
• Writing a list of your skills without proofs Even if you want to demonstrate all your skills, don’t do it without proof. Don’t waste the words for just designating the things you are able to do or the knowledge you have. It is wonderful that you have all these aspects, but the admission tutor may not understand the destiny of just naming. Try to involve them all in your main paragraph of the essay.
• Not expressing your future intensions Don’t just tell about your former personal background. It would be good to add to your personal statement conclusion some ideas on your future perspectives. Describe what you want to get out of the studying process and how you would embed it into your life and career.
• Plagiarism from successful essays It is not prohibited to use samples of successful essays just like a pattern. However, you must not copy paste as all the rights of the writer are reserved. It may only spoil your reputation and will not bring any advantages to your essay. If you feel that you need help, it is better to refer to personal statement editing rather than plagiarize.
• Writing the statements that are not related to the topic It is very good if you have a lot of stories to share. Though, you must be careful and think closely about whether the story you write about related to the main topic of your essay or not.

Need help? Check out EssayEdge editing services:

Personal statement conclusion: tips on doing such a thing

So, how to conclude a personal statement? Your conclusion should be comprehensive and impressible. Below you can find a few tips on how to write everything well.

• Take a break Really! It is worth it so to start in advance to have time to leave your writing for some time. After a break, you will read it with a new sight. Maybe you will remove something or, vice versa, add some more information. While having a break, you can think about the conclusion, you may recollect something in your mind that is worth to be written down.
• Read everything many times Yes, you may feel aversion from your essay, but remember that it is a step to your future success and that is why you have to be attentive to the details. Try to figure out the main storyline of your essay and hold it till the conclusion. Peruse everything that is already written many times and you may feel what is missing.
• Don’t be afraid to ask for help If you feel confused and don’t know how to close a personal statement, you don’t have to be scared. Everything can be resolved, remember about that. Ask your friends or parents to read your personal statement as they don’t know you. They may share with you some ideas and tell the general impression. According to that knowledge, you can easily make up your thoughts. If you are still not sure about your text, you can use personal statement editing services. Professionals will touch you up to the thought that is in need.
• Summarize everything you mentioned above Yes, it is a very useful skill if you can do a summary, no matter if it is your essay or review of achievements that you have been doing through the years. Placing the accents and underlining your best sides would be a good idea.

Personal statement conclusion examples

As it is mentioned previously, there is nothing wrong with using personal statement conclusion examples. In this way, you can find inspiration and feel more confident and secure that you move in the right way. You shouldn’t neglect using successful examples to see how it works, but in no way, you mustn’t copy paste such samples into your essay.

Here is an example of a successful personal statement ending.

To summarize everything mentioned above, I reckon that I am that one person who is worthy of getting the allowance to enter the university. The main reason for that is my strong motivation to implicate the knowledge I’m supposed to get while studying, into the life of people around the world. As I mentioned before, I have such goals and a number of gained skills. Being admitted to the university may support my intentions and help me to develop the abilities I’ve already had. Moreover, I feel that this is a place where I must improve myself. I have a lot of familiar students and their stories about studying and university life impress me every time I hear them. My plans are global and I can make them real while studying and after graduating as I will have resources and experience. 

It is an example of a successful conclusion as the applicant highlighted their motivation, made an accent on the plans, and summarized the story that was told in the main paragraph. Also, this person mentioned that they have a kind of connection to the community of this university that gives an understanding that it will be easy for him to become a part of the university society.

Ending the personal statement is difficult, but the most pleasing part of the whole essay. With patience and efforts, everything can become possible. You can use examples to get inspiration. Moreover, using tips can really help you to cope with the given tasks. Remember that everything will be fine.  More details on how to write personal statement you can find in the EssayEdge blog. 

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Should I include " dear ... " in my personal statement

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Top tips for writing your personal statement

Published: 14 April 2021

Your personal statement is your first impression to your prospective university. Discover some tips to writing an impactful personal statement.

Your personal statement is your first impression to your prospective university.

In face-to-face interactions, studies show it takes just  7 seconds for us to make up our minds about someone – including deciding if you are trustworthy, charismatic or leadership material .

Your personal statement is your first opportunity to make an impact on your tutor and showcase who you are and what you want to achieve.

Your job when crafting such an important piece, is to ensure that impact is a positive one.

A successful personal statement helps you to stand out and gives tutors an insight into your personality, strengths and ambitions.

The process of writing your personal statement can be incredibly daunting. They are a critical part of the decision-making process for tutors, and for competitive courses, how you present yourself on the page can be the deciding factor on whether you get to the interview stage.

So, how can you ensure your personal statement leaves a great first impression?

What are universities looking for?

As with any successful piece of writing, you should think about your audience first. The university will be using your personal statement to decide your suitability for the course and so are looking to understand more about you, your reasons for choosing to study a particular subject and what you will bring to the university as a whole.

In particular, your tutor will want to hear about how your prior experience relates to the programme you are applying for – not just the details of the roles but what you learnt about yourself, the skills you have gained and how you will apply this to the course and your future career.

Universities want to enrol students who have a passion for their chosen subject as this usually translates to engaged and enthusiastic students who are fully immersed in their learning. Your personal statement is a chance to let your passion for your chosen field shine through and let your tutor know how the course will help you to achieve your goals.

What should I include in my personal statement?

There are two key areas you need to cover in your personal statement; your motivations and your experience.

Here are some questions to ask yourself:

• What are your motivations for choosing the course?
• Why are you passionate about this subject or vocation?
• Why are you a good fit for the course curriculum?
• What relevant academic, practical and extra-curricular experience do you have?
• Why do you want to study at this particular university?

Try to back up any statements with personal experience and examples. Remember, your previous experience is relevant, whether it is in your chosen field or not.

Consider what it is that equips you to be a suitable candidate. What are your current skills, and how can they be adapted and extended to suit the demands of your chosen subject?

Of course, there are also points to avoid in your personal statement too. You don’t need to cover off your educational or professional CV for example, as this will be included in your application.

Also try not to be too generic – any information you include should be specific and linked back to the course. Don’t just say you take part in a particular club, such as football or chess. Instead explain how your hobbies have helped you to gain valuable skills such as teamwork, or analytical thinking. The more personal to you, the better.

Keep it simple

Every bit of information included in your personal statement should be telling the tutor something relevant. Resist the urge to waffle! Tutors will be reading a lot of applications, so you will want to ensure you have got the main points across clearly and concisely.

Structure is also important. Make sure you plan your statement carefully to cover all the main points, using paragraphs and headings to make the content easy to follow.

Ensure you use positive language and remember; spelling and grammar do matter – so proof, proof and proof again.

A successful sign off

After spending so long constructing the body of your statement and covering all the key points, it can be hard to write your final paragraph. There are two tactics you can employ here.

Firstly, you can tie your conclusion back to statements you made at the beginning. Reiterating experiences, skills and interests you have already touched on gives you another chance to showcase any key points and draw the piece to a satisfying conclusion.

Another option is to talk about your hopes and aspirations for the future. This shows you have thought about your career path and how the course will help you achieve your ambitions, as well as ending your statement on that all-important positive note.

If you would like further guidance on writing an impactful personal statement, or if you have any questions about your application, our admissions team would be happy to help. Please contact our admissions team by phone 0800 904 7258 (UK) or +44 (0)141 278 7247 (international).

First published: 14 April 2021

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Last Updated: 27th February 2019

Author: Adi Sen

• Personal Statements

Table of Contents

Knowing where to start with your Personal Statement can be tough, especially if you are applying to Oxford or Cambridge, which demand extremely well written Personal Statements from their applicants.

We have the created the perfect resoruce get you started on your Personal Statement journey. This easy-to-use Personal Statement cheat sheet will tell you everything you need to know to start crafting the perfect Personal Statement.

Enrolling on our Oxbridge Premium Programmes will give you access to Personal Statement redrafts. 

Writing the perfect Personal Statement, scoring highly on the Admissions Test and interviewing like a pro is how you get your dream Oxbridge offer. UniAdmissions can help you achieve all of this and more!

Discover our Premium Programmes for comprehensive admissions support by clicking the button below to enrol and triple your chances of success .

What is a personal statement?

Your Personal Statement is your chance to show the universities you apply to who you really are. The rest of the application is faceless statistics – the Personal Statement gives the admissions tutor the opportunity to look beyond those statistics and focus on the real you, the person they may spend at least three years teaching their subject to.

Do I need to write a Personal Statement?

Every single UCAS applicant needs to write a Personal Statement to support their university application.

What is the Personal Statement deadline?

The final deadline is the 31st of January for the majority of subjects. For Medicine, Dentistry and Oxbridge, be aware there is an earlier deadline date of the 16th of October.

• The Ultimate UCAS Personal Statement Guide

The Introduction – why do you want to study this subject?

What subject are you applying for?

• Use a short, sharp, strong opening
• Avoid clichés like “from a young age, I’ve always been interested in ..”

What motivated you to apply for this subject?

• Make it memorable, personal and most importantly, honest!
• Avoid using overused words such as “passionate, devotion etc”

For more inspiration, take a look through our other successful Personal Statement a nalysis articles:

Successful Personal Statement For Law At Cambridge

Successful personal statement for economics & management at oxford, successful personal statement for natural science (physical) at cambridge, successful personal statement for economics at cambridge, successful personal statement for land economy at cambridge, successful personal statement for chemistry at oxford, successful personal statement for geography at oxford, successful personal statement for classics at oxford, successful personal statement for law at oxford, successful personal statement for classics at cambridge, successful personal statement for engineering at cambridge, successful personal statement for philosophy at cambridge, successful personal statement for veterinary medicine at cambridge, successful personal statement for psychological and behavioural sciences at cambridge, successful personal statement for psychology at oxford, successful personal statement for history at oxford, successful personal statement for physics at oxford, successful personal statement for cambridge mathematics and physics, successful personal statement example for computer science at oxford, successful personal statement for english at cambridge, successful personal statement for oxford english language and literature, successful personal statement for modern languages at oxford, successful personal statement for engineering at oxford, successful personal statement for natural sciences (biological) at cambridge, successful personal statement for ppe at oxford, successful personal statement for dentistry at king’s college london, successful personal statement for medicine at cambridge, the main body – broken up into paragraphs.

PARAGRAPH #1 – Why are you suited for the subject?

This should have a hard focus on the academic arguments to answer this question. Talk about future ambitions relevant to the degree, and what makes the course right for you.

PARAGRAPH #2 – Still why are you suited for the subject?

This can be less academic – think: work experience, personal motivations, relevant awards and competitions.

PARAGRAPH #3 – What extracurricular activities do you have?

Show you’re a well-rounded person but also apply these activities to your chosen course. Don’t get carried away here – this should be the shortest paragraph in the main body.

Things To Avoid In Your Personal Statement

• Long, complicated sentences
• Lack of reflection
• Dragging out one example for too long
• Listing things off
• Generic/stereotypical statements
• Negative connotations – keep it positive
• Controversy
• Irrelevant/out of date examples – keep it recent

The Conclusion – leaving a good impression

You should put into context what you have already written and leave a good final impression!

• You shouldn’t bring any new information into the conclusion – anything worth saying should be brought up much earlier!
• You should avoid repeating what you’ve already said. You only have 47 lines so keep it short.
• Draw on themes from the rest of the statement to close; the tutor is likely to remember your statement by the introduction and conclusion.

Check out our other personal statement articles and successful examples on our Free Personal Statement Resources page .

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The best statements tend to be genuine and specific from the very start. You'll be on the right track if you show your enthusiasm for the subject or course, your understanding of it, and what you want to achieve.

Admissions tutors – the people who read and score your personal statement – say don’t get stressed about trying to think of a ‘killer opening’. Discover the advice below and take your time to think about how best to introduce yourself.

Liz Bryan: HE Coordinator and Careers Advisor, Queen Elizabeth Sixth Form College

Preparing to write your personal statement.

Start by making some notes . The personal statement allows admissions tutors to form a picture of who you are. So, for the opener, think about writing down things, such as:

• why you’re a good candidate
• your motivations
• what brings you to this course

If you’re applying for multiple courses , think about how your skills, academic interests, and the way you think are relevant to all the courses you've chosen.

Top tips on how to write your statement opener

We spoke to admissions tutors at unis and colleges – read on for their tips.

1. Don't begin with the overkill opening

Try not to overthink the opening sentence. You need to engage the reader with your relevant thoughts and ideas, but not go overboard .

Tutors said: ‘The opening is your chance to introduce yourself, to explain your motivation for studying the course and to demonstrate your understanding of it. The best personal statements get to the point quickly. Go straight in. What excites you about the course and why do you want to learn about it more?’

Be succinct and draw the reader in, but not with a gimmick. This isn't the X Factor. Admissions tutor

2. Write about why you want to study that course

Think about why you want to study the course and how you can demonstrate this in your written statement :

’Your interest in the course is the biggest thing. Start with a short sentence that captures the reason why you’re interested in studying the area you’re applying for and that communicates your enthusiasm for it. Don't waffle or say you want to study something just because it's interesting. Explain what you find interesting about it.’

It's much better to engage us with something interesting, relevant, specific and current in your opening line… Start with what's inspiring you now, not what inspired you when you were six. Admissions tutor

3. Avoid cliches

Try to avoid cliches and the most obvious opening sentences so you stand out from the very first line . UCAS publishes a list of common opening lines each year. Here are just some overused phrases to avoid using in your personal statement:

• From a young age…      
• For as long as I can remember…
• I am applying for this course because…
• I have always been interested in…
• Throughout my life I have always enjoyed…

And try not to use quotes . Quotations are top of the list of admissions tutors' pet hates.

4. Maybe don't begin at the start?

’Concentrate on the main content of your statement and write the introduction last. I think the opening line is the hardest one to write, so I often say leave it until the end and just try and get something down on paper.’

It may be easier to get on with writing the main content of your statement and coming back to the introduction afterwards –that way you will also know what you’re introducing.

I often advise applicants to start with paragraph two, where you get into why you want to study the course. That's what we're really interested in. Admissions tutor

The personal statement tool image

Don’t be tempted to copy or share your statement.

UCAS scans all personal statements through a similarity detection system to compare them with previous statements.

Any similarity greater than 30% will be flagged and we'll inform the universities and colleges to which you have applied. 

Find out more

Joseph bolton: year 2 history& politics student, university of liverpool.

• Do talk about you and your enthusiasm for the subject from the very start.
• Do be specific. Explain what you want to study and why in the first two sentences.
• Do come back to the opening sentences if you can’t think what to write straightaway.
• Don’t waste time trying to think of a catchy opening.
• Don't waffle – simply explain what you find interesting about the subject and show that you know what you are applying for.
• Don't rely on someone else's words. It's your statement after all – they want to know what you think.

One final thought

Think about making a link between your opening sentence and closing paragraph – a technique sometimes called the 'necklace approach’.

You can reinforce what you said at the start or add an extra dimension. For example, if you started with an interesting line about what’s currently motivating you to study your chosen degree course, you could link back to it at the end, perhaps with something about why you’d love to study this further at uni.

Need more advice?

• Struggling with the conclusion to your personal statement? Read our guide on how to finish your statement the right way .
• Read more dos and don’ts when writing your personal statement . 
• Discover what to include in your personal statement .
• Start your opening sentences with our personal statement builder now.

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Personal Statement: Top 10 Rules and Pitfalls

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From Top 10 Rules and Pitfalls // Purdue Writing Lab

Writing the personal statement: top 10 rules.

• Strive for depth rather than breadth. Narrow focus to one or two key themes, ideas or experiences
• Try to tell the reader something that no other applicant will be able to say
• Provide the reader with insight into what drives you
• Be yourself, not the ‘ideal’ applicant
• Get creative and imaginative in the opening remarks, but make sure it’s something that no one else could write
• Address the school’s unique features that interest you
• Focus on the affirmative in the personal statement; consider an addendum to explain deficiencies or blemishes
• Evaluate experiences, rather than describe them
• Proofread carefully for grammar, syntax, punctuation, word usage, and style
• Use readable fonts, typeface, and conventional spacing and margins

WRITING THE PERSONAL STATEMENT: TOP 10 PITFALLS

• Do not submit an expository resume; avoid repeating information found elsewhere on the application
• Do not use the same personal statement for each application. Generic statements are often obvious
• Do not preach to your reader. You can express opinions, but do not come across as fanatical or extreme
• Do not talk about money as a motivator
• Do not discuss systemic and social injustices simply as complaints, but as a relevant source of motivation for your overall goals and intended studies
• Do not remind the school of its rankings or tell them how good they are
• “Allow me to introduce myself. My name is…”
• “This question asks me to discuss…”
• “I would like to thank the admissions committee for considering my application.”
• “It is my sincere hope that you will grant me the opportunity to attend your fine school.”
• “In sum, there are three reasons why you should admit me…”
• Do not use unconventional and gimmicky formats and packages
• Do not submit supplemental materials unless they are requested
• Do not get the name of the school wrong
• Do not incorporate technical language or very uncommon words

Stewart, Mark Alan. Perfect Personal Statements. New York: Simon & Schuster Macmillan, 1996.

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Personal Statement Don'ts and Do's

Hi everyone:

Every year, I read hundreds of personal statements, mostly for residency, but my labor of love is to review the statements you write for fellowship applications. Residency personal statements are straightforward: we don’t expect applicants to have sophisticated career plans; we just want to know a student has a spark, can write well, and would fit into our community. In contrast, fellowship directors want mature applicants with a more advanced career trajectory.

For those of you getting ready to write your personal statements (and those who plan to write one someday), here are some don'ts and do's:

1.Don't dwell too long on why you chose your specialty: Beyond a sentence or two explaining why you chose your field, don't waste space extoling your specialty. All nephrology applicants love the kidney and you obviously love your organ too or you wouldn’t be applying. If you really have a special story—for example, your uncle had cancer and that motivated you to spend two years studying cancer genetics—then tell that story. But if your personal epiphany isn't unique, move on.

2.Don't trash other specialties: You don’t accomplish anything by saying other specialties bore you. Do you really think rheumatology is the only specialty that requires clinical reasoning? What if the cardiology chief’s wife is a gastroenterologist?

3.Don't exceed one page: No matter how fascinating you think you are, no one wants to read a long statement. Program directors have to examine hundreds of statements, often in long, exhausting sessions. Get to the point.

4.Don't pretend you're someone you're not: Be realistic about your trajectory. If you haven't done much research, don't claim you can't wait to return to the lab. And don't try to please everyone- almost no one has a career with one third clinical work, one third teaching, and one third research. Focus.

5.Don't make spelling and grammar errors: Pay attention to details. Read your statement out loud to find mistakes.

Take your time, make yourself shine, craft a masterpiece.

1.Do show how you plan to contribute: Fellowship Directors don't care what their program will do for you; they want to know what you will do for their program. And they really don’t want to hear about how you can’t wait to begin a new chapter or start your journey.

2.Do show sophistication: What are the big opportunities and new directions in your field? How will you contribute?

3.Do show where your career is headed: What do you expect to do after fellowship? How will you spend your time? If you can be specific—“I want to do cardiac transplant”—then be specific. If you don’t know, that's fine, but show you’re thinking ahead because fellowship directors need to know if they can give you the skills you need. And remember, not all fellowships offer the same training; if you want to do interventional pulmonology, you’re not going to excite programs that don't offer that.

4.Do be exciting: Use active voice. Don’t say “Directing a MICU would be a rewarding career pathway.” What a snore! Say “I hope to direct a MICU one day." And think big- fellowship directors like applicants with ambition.

5.Do show your draft to others: Show it to friends and family. I want to read all your personal statements, often if necessary, to make sure they're great.

So remember your personal statement is your last opportunity to boost your candidacy. Once you’ve applied, your clinical performance, board scores, research accomplishments, and extracurricular contributions are pretty much set. A fantastic personal statement will elevate you from a crowd of talented applicants. Take your time, make yourself shine, craft a masterpiece.

Enjoy your Sunday, everyone. I'm on my way to the MICU,

Featured in this article

• Mark David Siegel, MD Professor of Medicine (Pulmonary); Program Director, Internal Medicine Traditional Residency Program

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Account summary

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The account summary also includes the total amount of purchases and credits (for example, refunds for items you returned to a merchant), balance transfers, cash advances, any past due amount, fees charged, and interest that has accrued since the last billing cycle. Additionally, you’ll see the starting and closing dates of the billing cycle, which usually lasts 28 to 31 days. Transactions occurring after the closing date will show up on your next bill. 

Your statement balance (which may be called the new balance) shows the amount you owe at the end of the billing cycle. Your credit limit, as well as the amount of credit available to you after subtracting your card’s balance, appears in the account summary, too. 

Payment information

Perhaps the most important line in this section is your payment due date. Your payment is usually considered to be on time if you submit it by 5 p.m. in your time zone on the due date shown, if it’s a weekday; if the due date falls on a weekend or holiday, then you have until the next weekday to pay your balance. 

If you send your credit card payment by mail, try to mail it well before the due date so you won’t incur late fees. Your credit card bill provides a payment coupon to include with your check or money order.

The payment section also lists the minimum payment due, which is the amount required to avoid a penalty, as well as a warning that explains how much you’ll owe in fees and higher interest if you fail to pay by the due date. In addition, this section explains the number of months or years it will take to pay off the balance if you make only minimum payments. By paying your balance on time and in full every month, you can avoid a lengthy repayment time, interest charges and late fees. 

Changes to your account

If your account terms change, those differences are listed here. For example, if your card company increases your interest rate or adds more fees, you’ll be informed in this section and given at least 45 days’ notice before the changes take effect. If you trigger a penalty interest rate by paying late or exceeding your credit limit, you’ll see the rate increase here.

Transactions

This section provides a summary of your purchases and other transactions since your last statement, showing exactly where your money is going, says Ted Rossman , senior industry analyst at Bankrate. Every purchase you made is listed, along with the date of the purchase and identity of the merchant. 

Inspect this part of your statement closely for any unfamiliar or forgotten charges, such as free-trial subscriptions that turned into paid services after the trial ended, Rossman says. You should also scrutinize the list for transactions you don’t recognize, which could indicate fraud. If you see a purchase you don’t recall making, contact the merchant first. If you can’t resolve the issue with the merchant, write a letter to your credit card company to dispute the charge. 

Under the Fair Credit Billing Act, you have 60 days after the date the billing statement was sent to you to dispute an erroneous charge. Your credit card provider must investigate and resolve the dispute within two complete billing cycles — but no more than 90 days — of receiving the letter. 

If the card provider determines that the charges were unauthorized, the law limits your liability to $50, no matter how much was charged to your card. Many card companies offer zero-liability protection as long as you notify them of suspected fraud within 30 days of receiving your statement and noticing the error. 

Fees and interest charges

This section tells you the total amount you’ve been charged in interest and fees for the current year. If you’ve been paying fees, look for ways to avoid them, Rossman says. For example, setting up automatic payments of your credit card bill will ensure that your payments arrive on time.

Keep in mind that you can ask your card provider to lower your interest rate or waive fees, too. A recent survey by LendingTree found that three-fourths of consumers who requested a lower interest rate on one of their credit cards in the past year were successful.

Interest charge calculations

At the bottom of your credit card statement, you’ll see how interest on your payments is calculated. This section includes the annual percentage rate (APR) for purchases, balance transfers and cash advances. 

It also details the balances subject to the current APR and any changes in your interest rate. For example, if you had an introductory purchase APR of 0%, you’ll see when that rate will expire. 

Credit card rewards

If you have a rewards credit card , this section shows the amount of cash back, points or miles you’ve earned and redeemed. This is useful if you’re planning to use your rewards to take a trip or pay for another big expense. 

How long to keep your credit card statement

Jim Droske, owner of Illinois Credit Services , a credit-repair company, says it’s important to have access to your credit card statements in case you want to dispute a fraudulent charge or need them for tax documentation. 

If you receive paper statements, store them in a safe place for at least 60 days to dispute a fraudulent charge or for up to six years if you need them for your taxes. If you manage your account online, consider downloading electronic copies of your statements to a password-protected file on your computer.

Note: This item first appeared in Kiplinger Personal Finance Magazine, a monthly, trustworthy source of advice and guidance. Subscribe to help you make more money and keep more of the money you make here .

Related Content

• Why You Should Keep Your Credit Cards Active
• What Is a Good Credit Score?
• How Do Credit Cards Work? Interest and Fees Explained

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Ella Vincent is a personal finance writer who has written about credit, retirement, and employment issues. She has previously written for Motley Fool and Yahoo Finance. She enjoys going to concerts in her native Chicago and watching basketball.

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Unlock Purpose Before Payoff: How To Make Your Business Exit More Meaningful

Avoid the profound regret 76 percent of business owners experience post-exit by discovering your purpose beforehand..

Stephanie Camarillo , an  Entrepreneurs' Organization (EO)  member in Idaho, is a keynote speaker, retreat host, and self-described "freedompreneur." As the president of an award-winning franchise business in the U.S. Pacific Northwest, she facilitated one-third of her employees becoming homeowners and is an advocate for small business policy. We asked Stephanie about her strategy for finding her purpose as a business owner before she exits.

Did you know that 76 percent of business owners  experience profound regret  within a year of exiting their businesses, largely due to a loss of identity and purpose?

This looming lack of purpose is something I've been acutely aware of throughout my entrepreneurial journey. Now, close to 20 years into owning and operating an award-winning franchise business in the U.S. Pacific Northwest, it's been on my mind more than ever before. 

Although I am not about to exit my business, I am prepared should I ever need to, and I'm not worried about a loss of purpose. 

I've been living my purpose as a "freedompreneur" for many years already. I've helped one-third of my employees become financially free through homeownership, and now I'm on a mission to help more people achieve financial and professional freedom. 

Instead of waiting to find my purpose post-exit, I've established it beforehand. I'd love nothing more than to help fellow entrepreneurs do the same. 

Here are three tangible steps you can take to find your purpose before exiting your business.

Step 1: Reflect and Redefine Your Why

It goes without saying that building a successful business requires significant sacrifice, especially in the early stages. The time, money, and hard work you invest often intertwine your purpose with your business. Once your business becomes more self-sustaining, however, it's the perfect time to reevaluate your "why". 

In 2016, I found myself in this exact situation and decided to seize the moment. One thing I found incredibly helpful in my journey to finding my why beyond business was surrounding myself with like-minded peers in the Entrepreneurs' Organization (EO), a global network of successful entrepreneurs. EO provided me with the framework I needed to begin to discover who I am outside of my company. 

Questions every entrepreneur can preemptively ask themselves that were part of that framework include: 

1. Who are you?

2. What makes you happy?

3. Who do you like to talk to when you walk into a room?

4. What kind of conversations do you like to have?

5. What makes your heart sing? 

By nurturing these aspects of yourself, you can find purpose beyond business well before an exit. 

Step 2: Discover New Passions and Interests

I identify as a business owner, but I'm also an avid traveler, yogi, mentor, and, as I mentioned before, a freedompreneur. Prioritizing my life outside of work has allowed these passions and interests to flourish. 

I've found keeping the prospect of selling my business in the back of my mind to be key to finding a deeper sense of purpose. The best time to start thinking about a big decision is before you make it!

This mindset has allowed me to carve out time to travel the world, immersing myself in places like Italy, where I intend to spend significant time before and after my exit. I've also purposefully set aside time for Kundalini yoga, mentoring new entrepreneurs, and exploring my spirituality, all of which have been integral to my freedompreneur journey. 

So, embrace the liminal space between where you are now and your next step. These are the best times for journeys and discoveries that will ensure your exit is an intentional one with purpose on the other end. 

Step 3: Establish a Mission and Take Action

Just like your business needs a mission, your life needs one for when you inevitably exit. 

My mission as a freedompreneur entails helping as many people as possible find freedom from their past and to their future. It's more than just a written statement; it's something I'm taking action on by leading an upcoming retreat for female entrepreneurs to step back from their busy lives and reflect on who they are, where they are, and where they're going. 

Putting my freedompreneur mission into action entailed visualization, vision boarding, and manifestation. These techniques open up to possibilities beyond business and can help you discover your true purpose in life. 

Now that I have a deep understanding of my mission in life, I can't recommend finding your purpose pre-exit enough. We only have one life to live, and it would be a shame to let a lack of purpose lead to any regrets. 

Instead, embrace the endless opportunities that await us beyond our business exits!

A refreshed look at leadership from the desk of CEO and chief content officer Stephanie Mehta

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Money blog: Has the Nike trainer bubble burst?

Welcome to the Money blog, a hub for personal finance and consumer news and tips. Read our weekend feature on the fortunes of Nike below and let us know your thoughts in the comments box. We'll be back with live updates after the bank holiday.

Saturday 24 August 2024 12:28, UK

Essential reads

• Has the Nike trainer bubble burst?
• What you need to know from Money this week
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Tips and advice

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Ask a question or make a comment

By Mark Wyatt , Money blog reporter

The trainer market is now more diverse and competitive than ever before, and its biggest player has felt the pinch.

While new brands have been popping up and taking market share, Nike suffered its biggest single day drop in share price on record in late June.

A whopping $28bn (£21.6bn) was shaved off in market capitalisation overnight after the company's management reported an expected sale drop in early 2025.

But why has this happened?

Nike remains the largest sports retailer in the world and still has the biggest slice of market share. However, analysts say strategic decisions at boardroom level have contributed to a downturn in its fortunes - with consumer concerns and the emergence of new competition also in play.

Shift in strategy

John Donahoe became Nike's new CEO in January 2020 and was tasked with updating the company's online operation and bringing in more digital revenue.

Mr Donahoe arrived from one of the world's biggest ecommerce companies, eBay, and quickly began shifting Nike's focus towards its digital sales efforts and away from the high street.

Shortly after, the COVID pandemic hit, and the world's shoppers were forced online whether they liked it or not.

With people not going into offices to work, there was no need to buy smart, formal footwear. Comfortable, everyday shoe sales rose, and Nike's profits surged past projections.

Everything looked to be going well, so Mr Donahoe doubled down, accelerating the digital strategy and moving Nike out of hundreds of bricks-and-mortar stores. 

Soon, Nike had severed a third of its relationships with sales partners.

"The consumer today is digitally grounded and simply will not revert back," said Mr Donahoe on an earnings call in 2020.

Nike believed they were the ones best able to deliver their vision straight to consumers, and they didn't need retailers like FootLocker and JD Sports diluting that as middle men.

But as lockdowns ended across the world, people returned to stores and online sales slowed, and the decisions that had been made started to be questioned.

"I think they underestimated the cultural aspect of brick-and-mortar shopping as part of the social life of young consumers," Daniel Herval, who worked at Nike between 2017-20 on some of its biggest trainers including Air Max, Jordan and Air Force 1, told the Money blog.

"Nike thought people had shifted to online, and they'd left the brick-and-mortar experience behind. 

"But as soon as things started reopening, the social aspect of shopping, the community bonding aspect of shopping, returned, and Nike weren't really there."

Competition and innovation

Nike's rivals weren't going to stand still while this was happening, and sure enough, retailers that had once had Nike shoes front and centre on their shelves looked for other brands to fill the space.

Newer brands like Asics, Deckers Outdoor's HOKA and Roger Federer-backed On emerged, taking a steadily growing portion of the market share.

And those companies quickly began to show off new ideas, notably in a corner of the market that Nike has long dominated - performance running.

HOKA's thick foam soles are a huge draw for runners, while On's well-marketed (and now patented) cushioning system technology has proved popular for casuals and professionals alike.

Nike, it is perceived by some, has lagged behind in the sports lifestyle scene, too. Adidas's Samba and Gazelle lines, and New Balance's 990s, have grown in popularity - even then-Prime Minister Rishi Sunak owned a pair of Sambas ...

So where has Nike's innovation been during this time? 

The air cushioning inside the soles of trainers - known as the Air Max bubble - debuted all the way back in 1978.

The last major innovation from Nike trainers, according to Mr Herval, was the introduction of their new signature material Flyknit back in 2012. 

A survey of US teenagers by Piper Sandler earlier this year backed up the idea that while Nike remains the favourite, it has been losing "mindshare" to innovative brands like Hoka and On.

Nike appears to have acknowledged the problem, announcing a "multi-year innovation cycle" in April.

Two key complaints from the streets

To find out how consumers feel about Nike's shoes in 2024, there are few better places to go searching than The Basement.

Launched on Facebook over a decade ago, the online group of streetwear fanatics has just over 150,000 members from across the globe and is a go-to authority on all things street fashion, including trainers.

Need to check if the hoodie you just bought on eBay really is a vintage Ralph Lauren? Ask The Basement. Want to launch your own line of bespoke sunglasses but need advice starting a small fashion business? Ask The Basement.

Looking for consumers to tell you why fewer people are buying Nike trainers in 2024? You get the picture.

When we asked The Basement's members for their thoughts on Nike, there were two issues that came back with almost every response.

The first of those is the price point, which is now largely unaffordable for the exact demographic who historically have bought Nike's trainers in droves.

Have a look on Nike's website, and you'd be hard-pressed to find a new-release trainer costing less than £120. Most of the "hotly anticipated" shoes sit between the £150-£200 mark.

For the classic products, like the Air Max 95, a new pair starts at £174.99. Some traditionally cheaper options, like the Air Jordan 1s, are now around £130 on retailers including JD Sports, Size? and ASOS.

"£200 isn't an accessible price point," said one member of The Basement. "People have got older and smarter."

"I worked for a footwear retailer for four years," said another. "Nike's biggest killer was easily their price hikes.

"When I started collecting Jordan they were £105, within 10 years the same model is £190 - you can't justify that!"

The testimonies go on and on. As do those raising consumers' second-biggest gripe with Nike trainers - quality control.

Anecdotal reports of botched products are not hard to find, with many buyers frustrated that, after spending a lot of money on new shoes, they've received trainers covered in glue stains, with mismatched logos, missing patterns, misshaped heels and more among the complaints.

Quality control is a hands-on process that involves both manual and automated procedures, and as such it is not foolproof.

But the sheer number of reports of errors indicates this is not just a few faulty Air Forces.

There are tens of millions of hits on TikTok for the term "Nike quality control" and - spoiler alert - most videos aren't of people sharing how delighted they are with their new trainer purchases.

"Why would I spend £200 on a pair of Nike trainers that will probably arrive covered in glue stains and break after a month, when I could get a perfect pair of New Balance for £150?" asks a member of The Basement.

"Quality has taken a dive. Anyone who has ever worked for somewhere stocking Nike knows that glue smell off the pallet far too well," says another.

Bouncing back via Paris

But it's not all doom and gloom for Nike. There was a golden marketing ace up its sleeve this summer - Paris 2024.

The world's biggest brands see the Olympics as an opportunity to get in front of a global audience, and Nike is no different. Good publicity and brand image can instil customer confidence and improve share price - getting things right in Paris was key.

The sportswear giant announced prior to the Games that it would be spending more on it than it had for any previous edition.

"This will be the most investment and the biggest moment for Nike in years," Heidi O'Neill, Nike's president of consumer, product and brand, told Reuters in April.

Nike secured itself as an official sponsor for Team USA, meaning so long as the athletes performed as expected, the swoosh would be on top of the podium.

And so it was. Simone Biles won three golds in gymnastics, Noah Lyles took 100m glory and swimmer Katie Ledecky featured on the podium four times.

Lifetime Nike endorser LeBron James laced up some very on-the-nose metallic gold style trainers from his own custom LeBron 22 signature line on his way to a gold medal.

And it's not just while competing that the Nike tick gets its moment. Every US athlete received a special package containing 50 items of apparel, footwear and accessories, including "interview wear" and "village wear" to keep branding visible at every moment possible in Paris.

That was important, because Paris 2024 broke records for its worldwide audience. In the UK, BBC Sport's coverage of the games was streamed 218 million times, more than double the number recorded in Tokyo.

Across the pond, NBCUniversal's multi-platform coverage drew in record advertising money and averaged 30.6 million daily viewers. 

What did that all mean for Nike? In the opening week of the Olympics, from 26 July to 1 August, it managed to increase visits to its websites, while its direct rival Adidas saw its visits decline compared with the week prior.

Importantly, data from Similarweb also showed that Nike was able to convert a lot of visits to its website into sales. And it did that more than its rivals.

"(Nike is) still a struggling brand overall," said Drew Haines, the merchandising director at retailer StockX.

"But the Olympics, it definitely drives interest in these things. Nike is the one that's really winning there."

The marketing boost provided by the Olympics won't suddenly end all Nike's perceived and real problems, but it's clearly a step in the right direction.

Even now, the share price has slowly started to recover, gaining around 14% in the last month following recent investment from US billionaire hedge fund manager Bill Ackman.

"Nike's ability to just go beyond the pure product conversation, the ability to connect to consumers, is second to none," says Mr Herval.

"It's going to take a couple of years. But I truly, firmly believe that the brand is still able to rebound."

Nike did not respond to a request to participate in this article.

By Jimmy Rice, Money blog editor

A lot of people have been scratching their chins and wondering whether the new government might be overstating the economic mess left by the previous regime.

The accusation, from the right, is that a narrative is being built to justify tax rises motivated not by necessity but ideology.

Data that's trickled in over the weeks since Rachel Reeves stepped into Number 11 - GDP growth, inflation remaining low - hasn't always helped the Labour story.

But this week, in the words of data and economics editor Ed Conway , "we had the latest public finances numbers and here the picture is considerably closer to the Reeves version than those other bits of data".

Government borrowing for July overshot expectations - and the consequences for public services and the tax burden in the October budget now look "grim", Conway wrote .

He discussed all of this in an episode of the Daily podcast, which you can listen to here or wherever you enjoy podcasts ...

Despite warning about the budget, Conway's sources suggest another route is still being considered by the chancellor, one that involves changing how the public finances are measured and judged. You can read about this here...

We also learned this week of the timeline for new EU visa rules.

UK citizens will need to pay a €7 visa-waiver charge to travel to Europe from next year. The additional charge, which is similar to the US ESTA, is part of a series of new border checks and entry requirements the EU is bringing in.

They'll apply when entering the Schengen area, which includes EU member states, plus Iceland, Liechtenstein, Norway and Switzerland. 

People under 18 or over 70 will be exempt from the charge - as will those travelling to Ireland or Cyprus.

The waiver will last for three years or until your passport expires.

Its official title is the European Travel Information and Authorisation System (ETIAS), and its implementation will follow the introduction of the EU Entry/Exit System (EES). The latter will require people to have their fingerprints registered and their pictures taken on arrival to airports.

Addressing the rollout, EU home affairs commissioner Ylva Johansson said the EES will enter into operation on ­10 November while the ETIAS will follow shortly after that in 2025 - likely May.

However, it is thought there could be a six-month grace period before the visas become compulsory - taking it to November next year.

On Friday morning, it was confirmed that the energy price cap would rise in October, with another hike expected in January.

"Unfortunately, a volatile wholesale market, and a country heavily reliant on imported energy has created a perfect storm for fluctuating household bills," said Dr Craig Lowrey, principal consultant at Cornwall Insight.

He argued that there may be a case for re-examining the price cap system given it's not protecting households from global energy trends.

A typical annual bill will now be £1,717 from the autumn, with £45 forecast to be added to that in the new year.

Here in Money, we examined football shirt prices as the new Premier League season got under way...

For a fuller understanding of this story, watch this explainer put together by our digital video team...

Three more essential reads from Money that are worth checking out are...

We're signing out of regular updates now until after the bank holiday weekend - but do check out our weekend read from 8am on Saturday. This week we're examining whether the Nike trainers bubble has burst.

Lots of stories we've covered in Money over the last week or so prompted a flurry of comments. We'll start with the multiple updates we've done on Gail's...

Some readers were on board with the backlash but more couldn't see what the fuss was about...

Surprised the faux posh in Walthamstow 'village' would baulk at pricey offerings from Gail's. They already seem quite happy to pay up market prices at their existing Spar store without complaint. Pack of sausages with la-de-da ingredients nearly 6-quid. I ask you! Keith

Most places would be thrilled to have Gail's opening. Their food and bread is excellent as is their coffee, they have very attractive décor and bring a touch of class to any high street. Petalin

We also had a fair few who wondered why we were covering this story at all...

Who or what is Gail? Alangillie

When did Walthamstow become a 'leafy suburb'. Thought it was home to East17? And why does this constitute national news? Shops open and close all the time in areas all over the country. Does one of your editors live there and opposes it? I don't see how this is news at all. City boy

Sometimes our posts prompt questions rather than comments - such as the one below following our feature on Section 75 consumer rights...

I want to buy a car for £7,000 from a dealership. Have I got credit card consumer protection if I pay half cash and half on a credit card? Clive Blackpool

The answer is that, yes, you would be protected - even if you just pay 1p of it on credit card. Everything you need to know is here...

Lots of you got in touch following our Saturday feature on how couples split their finances...

Readers shared how they and their partners split things...

We divide all bills more or less equally. He earns a lot more than I do and keeps his money/savings to himself after 50 years of being together. I have absolutely no idea how much in savings he has and he won't share anything. Yes you are reading this correctly! CP

100% all money going into one account for bills, disposable income etc - we manage it all on one spreadsheet! Never had a disagreement ever after 13 years and we're only 30! Can't ever imagine going for dinner and someone saying 'I'll get this' - how do people do it? abbie s

My partner and I are discussing purchasing a property together. Our rule will be 50% of the mortgage each regardless of income as we are both 50% owners of the asset. Other bills we'll just decide based on income. Adam

I earn a lot more than my partner, so once our relationship was mature enough I put the difference into shared savings. Since having a child all money goes into a joint account except for a small allowance each. Financial equality is so important for a happy relationship. Linda

It's simple. I do not know what my wife earns, she does not know what I earn, we have separate [accounts]. We buy what we need and want, when we go out she pays one time I pay next, we do not even look at the bill. That way you have no problems. Cozy Powell

My partner earns around £60k more than me per year and we split our bills down the middle, however, he buys all the food for us and the pets and generally pays when we go out. I couldn’t ask him for extra, I manage just fine with the current arrangement. LHam

All outgoing were paid from a joint bank account which we paid into from our personal accounts, salary split at the start was roughly 60/40 so I would pay 60% of the total and my wife 40% (plus 10%), any money left in our individual accounts was our own. 58mprl

The post that led to the most consternation this week concerned the hiking of fines for parents taking kids out of school...

You said...

Why are the government not looking at the travel agents? My partner and I both work in a school. We have no children at school but we have to pay extortionate prices for our time away as we have to go in school holidays. Tony

If I choose to take my children out of school to go on holiday, because let's face it parents can save a lot of money when the holiday season is over. I am a single parent with two kids, I'm holding down two jobs. Andy Henderson

As a teacher, I understand the frustration many parents feel about the extortionate prices of holidays. It's disheartening to see families AND teaching staff not being able to afford a holiday. I also understand how difficult it is for a child to catch up on missed work. Mikki

Highly disagree with the term time holiday penalty. There are countries where parents can authorise up to five days of leave per year. A long weekend here and there, or a week-long trip once a year is not going to hinder a child's prospect! TermTimeTravel

Starbucks' incoming chief executive, Brian Niccol, is under fire over the company's offer for him to commute around 1,000 miles by private jet.

Social media users were quick to criticise the world's biggest coffee shop chain over the move in light of its sustainability efforts elsewhere, such as banning plastic straws.

Mr Niccol's job offer said he will not have to relocate to the company's headquarters in Seattle, Washington, from his family home in Newport Beach, California, when he takes up his new role on 9 September.

Read more here...

Storm Lilian is causing disruption to travellers and festival-goers ahead of the bank holiday weekend.

Two stages at Leeds Festival have closed for the day, the BBC Radio 1 Stage and Aux Stage.

British Airways has cancelled 14 flights from Heathrow and delayed others, while two flights from Leeds Bradford Airport were cancelled and three morning arrivals diverted to Liverpool.

The energy price cap increase has led to renewed calls for a winter fuel payment U-turn.

The government plans to means test the payment for pensioners, making it available only to those receiving pension credit.

But Caroline Abrahams, charity director at Age UK, said this was "reckless and wrong" and "spells disaster for pensioners on low and modest incomes" after the latest bad news for energy costs.

Shein found two cases of child labour in its supply chain last year, the fast fashion retailer has said.

The company's 2023 sustainability report, published yesterday, said it suspended orders from the suppliers that had employed children under 16.

Both cases had been "resolved swiftly", it said, with remediation steps including ending underage employees' contracts, arranging medical check-ups, and facilitating repatriation to parents or guardians as necessary.

"We remain vigilant in guarding against such violations going forward, and in line with current policies, will terminate any non-compliant suppliers," Shein said in the report.

Shein has stepped up audits of manufacturers in China to assuage criticisms of its low-cost business model ahead of a planned flotation.

It tightened its supplier policy last October after the child labour cases were found, so that any severe breaches - called "Immediate Termination Violations" - would result in ending the relationship with the supplier immediately.

Previously, suppliers such as those that employed minors had 30 days to resolve the issue, failing which Shein would cut ties.

It's time to check if you have any Tesco Clubcard vouchers close to expiring, as £14m worth are due to run out on Saturday.

Vouchers are only valid for two years from the date they were issued, so it's worth making sure you don't have any hidden away in your account.

To check online, go to the Tesco Clubcard website and select "Clubcard account" and then "Vouchers". 

 You should then be able to see a table listing your available vouchers and their expiry dates.

If you're using the Tesco app, open it up, go to "Clubcard" and then to the "Vouchers" section.

What to do with your vouchers?

You can spend your hard-earned vouchers either online or in person. 

Alternatively, you can double the value of your vouchers by spending them at Tesco's reward partners , including Disney+, RAC and Zizzi.

By James Sillars , business reporter

It's a tentative start to the day's trading on financial markets with the focus firmly on the United States. Jackson Hole in Wyoming, to be exact.

That is where the chair of the US central bank will make an eagerly anticipated speech in which he is widely expected to signal that the first interest rate cut by the Federal Reserve will come next month.

Jay Powell is, however, expected to temper market expectations for several rate cuts by the end of the year.

That could hamper recent progress against the US currency by the pound, which is currently trading at one-year highs versus the dollar at $1.31.

It could also hurt a rate-sensitive stock market, which is desperate for lower borrowing costs.

As such, the FTSE 100 is trading 0.2% up in early deals at 8,304.

Miners and energy stocks are leading the way on upticks in prices.

Brent crude oil stands at $77 a barrel.

The energy price cap limits what utility companies can charge customers for a daily standing charge and each kilowatt-hour of gas and electricity they use.

Regulator Ofgem releases the cap quarterly and estimates how much the average household would typically pay over a year at the new unit price.

This figure, £1,717, assumes a household with 2.4 people living in it consuming 2,700 kWh for electricity and 11,500 kWh for gas.

The real annual cost per customer will be different depending on how much energy you actually use. If you use more gas and electric than £1,717 buys, you will pay more.

With prices fluctuating significantly at each quarterly release over the last four years, the use of a yearly figure is also quite an imperfect basis for medium-term household budgeting.

Here's what is actually capped: 

• Each unit of electricity: 24.5p per kWh (up from 22.36p)
• Each unit of gas: 6.24p per kWh (up from 5.48p)
• Electric standing charge: 60.99p (up from 60.12p)
• Gas standing charge: 31.66p (up from 31.41p)

Ofgem's price cap only applies to people in England, Scotland and Wales on standard variable or default tariffs.

This is most households, whether you pay by direct debit or a prepayment meter.

It doesn't apply to the small numbers of people still on fixed-rate tariffs.

Another quarter, another energy price fluctuation to contend with - another change to make to your household budget.

But there are fixed deals available cheaper than the new price cap, according to Uswitch.

The average household can save £125 against October's price cap with the cheapest 12-month fixed tariff, said Richard Neudegg, director of regulation at Uswitch.

At £1,592 typically per anum, it would also stave off another small increase expected in January, he said. 

It is worth pointing out that it is in Uswitch's favour for people to move, and a fixed tariff could always end up costing you more if the price cap were to drop below that fixed rate in April and June next year.

"Customers staring down the barrel of winter might question whether the current price cap system is really the best way to put real pricing pressure on suppliers," said Mr Neudegg.

"It's important for households looking for certainty to run a comparison to see what's available to them and see personalised prices based on how much energy they are likely to use."

Here are the top 10 fixed energy-only tariffs that could help you beat the price rise, according to Uswitch:

Pensioners are being urged to check if they are eligible for the winter fuel allowance after universal payments were scrapped by new Chancellor Rachel Reeves last month.

Previously, the money was available to everyone above state pension age, but now it will be limited to people over state pension age who are receiving pension credit or other means-tested support.

It means the number of people entitled to the money will drop from 11.4 million to just 1.5 million.

The payment is £200 for households where the recipients are all under 80, and £300 where they are over 80.

While around 1.4 million pensioners are already receiving pension credit, there are up to an estimated 880,000 households eligible for the support who are yet to claim, the Department for Work and Pensions says.

The government's awareness drive will help identify households not claiming the benefit, and encourage pensioners to apply by 21 December - the last date for making a backdated claim for pension credit in order to receive the Winter Fuel Payment.

It will focus on "myths" that may stop people applying, such as how having savings, a pension or owning a home are not necessarily barriers to receiving pension credit.

More information on applying for pension credit can be found on the  government's How to Claim page .

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