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Blog Beginner Guides What is an Action Plan & How to Write One [With Examples]

What is an Action Plan & How to Write One [With Examples]

Written by: Danesh Ramuthi Oct 26, 2023

action plan

An action plan is a meticulously structured strategy that pinpoints specific steps, tasks and resources vital to turning a goal into reality. It is extremely useful in any project management. 

Crafting an action plan is like plotting a route for a cross-country journey. It’s the strategic map that outlines every step, decision and pitstop needed to reach your ultimate destination.

With a well-thought-out action plan, you’re not just shooting in the dark; you’re making informed, purposeful strides towards your goals. Dive deep with our guide and witness real-world examples that will inspire and guide you.

Need a tool to kickstart your planning? Try out the Venngage business plan maker and explore their extensive collection of action plan templates .

Click to jump ahead: 

What is the purpose of an action plan?

When to develop an action plan, 7 components of a actions plan, 15 action plan examples.

  • How to Write an action plan?

Final thoughts

An action plan serves as a strategic tool designed to outline specific steps, tasks and goals necessary to achieve a particular objective.

Its primary purpose is to provide a clear roadmap and direction for individuals, teams or organizations to follow in order to efficiently and effectively accomplish their goals. 

Action plans break down complex projects into manageable, actionable components, making it easier to track progress and stay on course.

Moreover, action plans play a crucial role in fostering accountability and coordination among team members. By assigning responsibilities and deadlines for each task or milestone, they ensure that everyone involved is aware of their roles and the overall timeline, reducing confusion and enhancing teamwork. 

Additionally, action plans help in resource allocation, budgeting and risk management by enabling stakeholders to identify potential challenges and plan for contingencies. 

Overall, the purpose of an action plan is to transform abstract goals into concrete actions, making them more achievable and measurable while ensuring that the resources and efforts are aligned with the desired outcomes.

Developing an action plan is crucial when you’re looking to achieve a specific goal or outcome. Here are instances when you should consider developing an action plan:

  • Start of an organization : Ideally, an action plan should be developed within the first six months to one year of the start of an organization. This initial plan lays the groundwork for the future direction and growth of the entity.
  • Project initiation : At the start of any project, an action plan helps to clearly define the tasks, responsibilities, and timelines.
  • Goal setting : Whenever you or your organization sets a new goal. Action plans transform these goals from abstract ideas into concrete steps.
  • Strategic planning : For long-term visions and missions, action plans break down the journey into manageable pieces, each with its timeline and responsible parties.
  • Performance improvement : If there are areas where performance is lacking, whether it’s personal or organizational, an action plan can outline the steps needed to elevate performance.

An action plan is a detailed outline that breaks down the steps necessary to achieve a specific goal. Here are the typical components of an action plan.

1. Objective or Goal

The cornerstone of your action plan is the objective or goal. This should be a clear and concise statement outlining the desired outcome or result. Having a well-defined objective provides a direction and purpose to the entire plan, ensuring all tasks and actions are aligned towards achieving this singular aim.

2. Tasks or Actions

Once the objective is set, the next step is to list down the specific tasks or actions required to achieve this goal. These tasks should be broken down into detailed steps, ensuring no essential activity is overlooked. The granularity of these tasks can vary based on the complexity of the goal.

3. Set deadline

For each task or action, set a realistic and achievable deadline. This timeline ensures that the plan stays on track and that momentum is maintained throughout the execution. It also allows for monitoring progress and identifying potential delays early.

4. Resources needed to complete the project

It’s crucial to recognize and list the resources you’ll need to complete the tasks. This can encompass financial resources, human resources, equipment, technological tool, marketing planning software or any other assets. Identifying these early ensures that there are no bottlenecks during execution due to a lack of necessary resources.

5. Person responsible

Assign a person or a team for each task. This designation ensures accountability and clarity. When individuals are aware of their responsibilities, it reduces overlap, confusion and ensures that every task has someone overseeing its completion.

6. Potential barriers or challenges

Every plan will face challenges. By anticipating potential barriers or obstacles, you can be better prepared to address them. This proactive approach ensures smoother execution and less reactionary problem-solving.

7. Measurement of key performance indicators (KPIs)

Determine how you’ll measure the success of each task or the plan overall. KPIs are tangible metrics that allow you to gauge progress and determine whether you’re moving closer to your goals and objectives. They offer a quantifiable means to evaluate success.

Action plans serve as blueprints, guiding the steps and resources needed to achieve a specific goal. 

They come in various formats, tailored to different scenarios and objectives. Here, we present a range of action plan examples that cater to diverse purposes and situations. 

From business strategies to simple task lists, these examples illustrate the versatility and importance of well-structured planning.

Business action plan example

A business action plan is essentially a strategy roadmap, meticulously tailored for realizing broader business objectives. By crafting a solid action plan, businesses can channel their resources, manpower and strategies in a direction that harmonizes with their larger vision.

Purple Business Action Plan Template

Key to this plan is the identification and alignment of steps that resonate with the company’s comprehensive strategy, ambitions of growth and aspirations for operational enhancements. 

While this might entail a myriad of specific steps based on unique business goals, some common elements include setting clear key performance indicators (KPIs), undertaking a thorough SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to grasp the current business landscape and establishing a timeline to keep track of progress.

Business Action Plan Template

Furthermore, allocating responsibilities to team members or individuals ensures that every aspect of the strategy has a dedicated focus. Budgeting, essential to the success of the action plan, ensures that every initiative is financially viable and sustainable. 

Red Business Action Plan Template

Regular reviews and iterations based on feedback and changing market dynamics keep the action plan agile and relevant.

Related: 5 Steps to Create an Actionable Employee Development Plan [with Templates & Examples]

Company action plan example

A comprehensive company action plan serves as the strategic linchpin, ensuring a coherent and coordinated approach to realizing organizational goals. Central to this plan is the incorporation of rigorous market research and analysis, which provides insights into consumer behaviors, market trends and potential opportunities. 

Clean Green And Gray Action Plan

Equally vital is the focus on product development and procurement, ensuring that the offerings align with market demands and stand out in terms of quality and relevance. 

Alongside, adept legal and financial management safeguards the company’s interests, ensuring compliance with regulations and prudent fiscal oversight.

Simple Green And Orange Company Action Plan

Moreover, the essence of any successful company action plan lies in its sales and marketing strategies. These define how the products or services are positioned and promoted in the market, ensuring visibility and engagement with the target audience. 

Navy And Yellow Modern Minimalist Action Plan

However, while acquisition is crucial, retention plays an equally significant role. Hence, impeccable customer service and nurturing relationships become indispensable components, fostering loyalty and ensuring that clients remain ambassadors for the brand long after the initial transaction.

Related: 30+ Project Plan Examples to Visualize Your Strategy (2023)

Sales action plan example

A well-structured sales action plan serves as the backbone for systematic and efficient progress. Central to this plan is the identification and utilization of the most effective sales channels, whether they are direct, online or through third-party avenues. 

Strategic Food Sales Action Plan Template

Clarity on the products and services on offer, combined with their unique selling propositions, facilitates tailored and resonant sales pitches. 

Budget considerations ensure that resources are judiciously allocated, balancing the act between expenditures and potential returns. This financial prudence is complemented by setting realistic sales projections, which act as both a motivational target and a yardstick for success.

Timelines, or proposed deadlines, infuse the process with a sense of urgency, ensuring that the momentum of the sales drive is maintained. 

action plan for case study

However, the true measure of the action plan’s efficacy lies in its key performance indicators (KPIs). These metrics, be it lead conversion rates or customer retention figures, serve as tangible markers, highlighting the plan’s strengths and signaling areas that might require recalibration to increase sales.

Food Retailer Sales Action Plan Template

Corrective action plan example

The essence of a corrective action plan lies in its meticulous structure, tailored to address and rectify deviations or inefficiencies identified within an organization. At its core, each action item serves as a focal point, detailing specific areas or processes that require intervention. 

Black and Green Corrective Action Plan

Accompanying each action item is a clear description that provides a comprehensive understanding of the issue at hand. 

However, merely identifying a problem isn’t enough; delving deep into its origins through root cause analysis ensures that solutions target the fundamental issues, rather than just addressing superficial symptoms. 

Green Minimalist Corrective Action Plan

This analysis then paves the way for defining the corrective action, a tangible step or series of steps designed to mitigate the identified problem and prevent its recurrence.

Besides, to ensure the plan’s effectiveness, assigning a responsible person to each action item is paramount. This individual or team is entrusted with the task’s execution, ensuring accountability and focus. 

action plan for case study

The status of each action keeps stakeholders informed about the progress, be it in the planning phase, ongoing, or completed. 

Lastly, setting a due date for each corrective action introduces a sense of urgency and purpose, ensuring that issues are addressed in a timely manner, minimizing disruptions and maximizing operational efficiency.

Simple action plan example

A simple action plan strips away the layers of complexity, offering a concise and direct approach to achieving a goal or addressing an issue. This type of plan is characterized by its straightforward structure, devoid of extraneous details, yet powerfully effective in its clarity. 

It is specifically designed for tasks or objectives that don’t necessitate elaborate strategies or multi-layered approaches.

White and Red Simple Corrective Action Plan

The core components of a simple action plan usually include a clear statement of the task or objective at hand, followed by a sequence of actions or steps to be taken. 

Each step is described succinctly, ensuring that anyone involved has a clear understanding of what is expected. Responsibilities are defined clearly, with each task allocated to an individual or a team, ensuring accountability. Timelines might be integrated, providing a clear framework for completion, even if they’re just broad milestones. 

Simple Yellow And Black Action Plan

Regular check-ins or assessments, although minimal, might be incorporated to monitor progress. 

The beauty of a simple action plan lies in its agility and adaptability, making it particularly suited for individual projects, short-term tasks or situations where a rapid response is required.

Simple Action Plan Flow Chart Template

How to write an action plan?

Creating an effective action plan is a foundational step towards turning aspirations into tangible results. It provides a clear roadmap, ensuring that each step taken aligns with the overall objective.

Whether you’re aiming to enhance a business process or achieve a personal goal, a well-drafted action plan can be your guiding light. Here’s key steps on how you can craft one:

  • Step 1: Establish SMART goals: Initiating with a goal that is specific, measurable, achievable, relevant and time-bound ensures you have a clear and focused endpoint in sight. Smart goals serves as the cornerstone for your entire strategic blueprint.
  • Step 2: Determine necessary tasks: Decompose your overarching objective into smaller, actionable tasks. This modular approach not only makes the mission less daunting but also provides a sequential pathway to goal attainment.
  • Step 3: Assign essential resources: Depending on the tasks at hand, designate necessary resources, be they human, financial or technological. This ensures that every activity has the backing it needs for successful execution.
  • Step 4: Prioritize tasks by importance: Not all tasks hold equal weight. Determine the hierarchy of tasks based on their impact on the goal and their time sensitivity. This allows for a systematic progression.
  • Step 5: Outline timelines and key markers: With tasks in hand, set clear deadlines for each. Introduce milestones, which act as periodic check-ins, ensuring you’re on track and allowing for celebrations of smaller victories.
  • Step 6: Oversee and modify your strategy blueprint: As you progress, there will invariably be learnings and challenges. Regularly review your plan to make necessary adjustments, ensuring its relevance and effectiveness.
  • Step 7: Consider ready-to-use templates: If starting from scratch feels overwhelming, lean on structured templates to guide your planning. There’s plenty of business plan softwares and platforms such as  Venngage that offer a plethora of action plan templates , tailored to various needs, which can significantly streamline the process.

An action plan is more than just an action steps, it’s a strategic blueprint that bridges the gap between aspirations and realizations. 

Through this comprehensive guide, I’ve walked you through the purpose, ideal timings, core components, and practical examples of action plans across various domains. 

Leveraging tools of project management , you can track progress, assign tasks and ensure every team member stays on the same page. 

It’s not just about setting goals, but about strategically planning every step, ensuring tasks completed align with the larger project goals. 

Remember, success isn’t just about having goals but about charting the right course to achieve them

And if you’re looking to supercharge your planning efforts, don’t miss out on the Venngage business plan maker. 

Dive into their extensive collection of action plan templates and make your strategic planning both efficient and effective. 

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Status.net

How to Write an Action Plan: Step-by-Step (Examples)

By Status.net Editorial Team on November 9, 2023 — 9 minutes to read

An action plan is a detailed roadmap of the necessary steps you need to take to achieve a specific goal or objective. It’s like a GPS that guides you from your starting point to your desired destination. Creating an action plan helps you break down a large goal into smaller, more manageable tasks, which makes the goal feel less overwhelming.

To start, you should first identify your end goal and be as specific as possible. For example, if you want to increase sales for your business, set a target like “Increase sales by 20% within the next six months.” This will give you a clear vision of what you want to achieve and make it easier to measure your progress.

Next, list the necessary actions or tasks required to reach your goal. These can be further divided into smaller tasks that are easy to understand and implement. For example, to increase sales, you could:

  • Improve your online presence by revamping your website, optimizing it for search engines, and posting regularly on social media platforms.
  • Reach out to potential clients through email campaigns and cold calls.
  • Offer promotions or discounts to incentivize new customers to try your product or service.

Now, it’s time to set a timeline for each task. Deadlines will enable you to monitor your progress and stay on track. Assign realistic due dates for each task, and if needed, break them down into smaller milestones.

To ensure your action plan’s success, make sure to assign responsibility for each task. If you’re working with a team, delegate tasks according to each team member’s strengths, skills, and workload. This will help ensure everyone knows what their responsibilities are, and they are held accountable.

Lastly, always monitor your progress and evaluate your action plan’s effectiveness. Regularly review the tasks you’ve accomplished, and make note of the tasks that were challenging or required more time than anticipated. This self-assessment will help you improve your action plan and make necessary adjustments as you work towards your goal.

Example Action Plan

Goal : Increase sales by 20% within the next 6 months (By January 1st, 2025)

Actions : 1. Improve online presence a) Revamp website design – Due October 15th b) Optimize website for SEO – Due November 1st c) Post regularly on social media (1x/week min) – Ongoing

2. Reach out to potential clients a) Create email marketing campaign – Due September 15th b) Start cold calling campaign (10 calls/day) – Start October 1st

3. Offer promotions a) Design promotion flyers – Due September 1st b) Run month-long 20% off sale – October 1-31st

Monitoring : – Check website analytics weekly – Track new clients monthly – Evaluate sales figures monthly – Adjust plan as needed at monthly meetings

Responsibilities : – John to revamp website – Susan to handle social media – Michael to create promotions – Jennifer to manage outreach campaigns

Steps to Creating a Powerhouse Action Plan

First, identify your goal . Be specific about what you want to achieve and set a time frame for accomplishing it. This will help keep your efforts focused and prevent you from getting overwhelmed by smaller tasks. For example, instead of “increase sales”, choose “increase sales by 20% in the next six months”.

Next, break your goal down into smaller, manageable tasks . Create a list of activities or steps that must be completed in order to reach your goal. If your goal is to Increase sales by 20%, some tasks might be:

  • Research your target market
  • Develop a marketing strategy
  • Improve product offerings
  • Train your sales team

Assign a deadline and responsible party for each task on your list. This will help ensure that all tasks are completed on time and that everyone knows their role in achieving the goal. Make sure to set realistic timelines for each task, taking into consideration the resources and time available.

Here’s an example:

  • Research your target market – due in one week – assigned to Jane (marketing specialist)
  • Develop a marketing strategy – due in two weeks – assigned to marketing team

Monitor your progress regularly. Keep track of your progress by using tools such as calendars, project management software, or a simple spreadsheet. Regularly assess whether you’re on track to meet your goal and adjust your action plan if needed. For example, if a task is taking longer than expected, you may need to reassign resources or revise the deadline.

Celebrate your milestones and learn from setbacks . Along the way, take the time to acknowledge and celebrate your successes, as well as learn from any setbacks or challenges. This will help maintain motivation and encourage continuous improvement.

Finally, communicate your action plan to all stakeholders involved, such as employees, investors, or clients. Clear communication ensures everyone understands the goal, their responsibilities, and the expectations for the project.

Defining Clear and Smart Goals

Specific goals.

When creating your action plan, start by setting specific goals. These are clear, well-defined goals that leave no room for ambiguity. You should know exactly what needs to be accomplished and how you plan to achieve it. For example, instead of aiming for “increasing sales,” set a goal like “increase sales by 15% over the next six months.”

Measurable Goals

Your goals should be measurable so that you can track your progress and know when you’ve achieved them. This involves identifying quantifiable indicators that will help you determine your progress. For instance, if your goal is to increase sales, a measurable component can be the number of units sold or the amount of revenue generated within a specific timeframe.

Achievable Goals

When setting goals, make sure they are achievable and realistic based on your current resources and constraints. Consider your team’s capabilities, time, and budget. Unattainable goals may negatively impact your motivation and morale. For example, if you have a small team with limited resources, setting a goal to double your company’s size within a month might be unrealistic. Instead, aim for a modest yet challenging growth rate that can be achieved with your available resources.

Relevant Goals

Your action plan goals should also be relevant to your organization’s mission and vision. These are goals that align with your overall strategic plan and contribute to its long-term success. Relevant goals ensure that your efforts are focused on high-impact areas and avoid unnecessary distractions. For example, if your business is focused on sustainability, a relevant goal might be to reduce your company’s carbon footprint by 20% in the next year.

Time-bound Goals

Finally, ensure that your goals are time-bound, meaning they have a deadline for completion. Deadlines keep your team accountable and help maintain a sense of urgency, which is crucial for staying on track and achieving your objectives. A clear timeframe also allows you to measure your progress and adjust your plans as needed. For instance, you could set a goal to expand your customer base by 10% within the next quarter.

Assigning Roles and Responsibilities

When creating an action plan, it’s important to assign roles and responsibilities to your team members. This helps ensure tasks are completed efficiently and everyone is clear about their duties. Here’s how to do it effectively:

  • First, identify the necessary tasks to achieve your goal. Be specific about what needs to be done and break it down into smaller steps if needed. For example, if your action plan involves promoting a new product, tasks could include designing promotional materials, creating social media posts, and reaching out to potential partners.
  • Next, evaluate the skills and expertise of your team members. Consider their strengths, weaknesses, and past experiences with similar projects. This will help you match team members with tasks that best suit their abilities. For instance, someone with graphic design expertise should be responsible for creating promotional materials.
  • Once you’ve determined which team members are best suited for each task, clearly communicate their roles and responsibilities. This can be done through a project management tool, an email, or a team meeting. Make sure everyone is aware of their duties and the deadlines for each task.
  • Keep track of everyone’s progress, and hold regular check-ins to see how each team member is doing with their assigned tasks.
  • Be open to adjusting your action plan and roles as necessary. Sometimes, unforeseen challenges can arise and require you to modify your plan.

Creating a Time Frame

When working on your action plan, it’s important to establish a realistic time frame for achieving your goals. This helps you stay on track and prioritize tasks effectively. We will walk you through the process of creating a time frame for your action plan.

  • First, break down your primary goal into smaller, manageable tasks. Think of these tasks as stepping stones that will lead you toward your overall objective. For example, if your goal is to start a new business, your tasks might include researching your target market, establishing a budget, and developing a marketing strategy.
  • Next, assign a deadline to each task. Deadlines should be specific and set in stone but make sure to be flexible enough to adjust as necessary. Use a calendar or planner to visualize your timeline, marking important dates and milestones. For example, you could set a four-month deadline for completing market research and a six-month deadline for securing initial funding.
  • To keep yourself accountable, set reminders or notifications for important deadlines. This can be done using digital tools like smartphone apps or traditional methods, such as sticky notes on your workspace. Regularly reviewing your progress and adjusting your time frame when needed will help you stay on track.
  • Lastly, consider any external factors that might impact your time frame. Are there seasonal events, holidays, or industry-specific deadlines that could affect your ability to complete tasks? Factor in these considerations as you build your timeline.

Resource Allocation

When creating an action plan, resource allocation plays a major role. You’ll need to determine the resources required for each task and how they’ll be distributed among team members. This usually includes time, budget, and human resources.

  • Start by estimating the time each task will take. Break tasks down into smaller chunks and allocate a specific deadline to each. This will help you prioritize tasks and balance workloads for your team members. For example, if designing a marketing campaign takes four weeks, divide it into weekly tasks like conducting market research, creating promotional materials, and setting up advertisements.
  • Next, determine the budget needed to complete your project. Identify any expenses such as salaries, equipment, software, and project-related costs like travel. Create a budget for each task to avoid overspending, and allocate funds accordingly. Using our marketing campaign example, allocate separate budgets for market research tools, graphic design tools, and advertising platforms.
  • Lastly, allocate human resources to tasks based on their skills and expertise. Delegate responsibilities to your team members, ensuring that everyone has a clear understanding of their role in the project. If needed, identify additional hires or outside consultants to fill gaps in your team’s expertise. For instance, if your team lacks graphic design experience, consider hiring a graphic designer or outsourcing the work to a design agency.
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What is an Action Plan? Learn with Templates and Examples

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Planning on turning your vision into reality? And what’s your best way to avoid challenges and problems during this journey? A solid action plan.

We have outlined 6 steps explaining how to write an action plan. Once you familiarize yourself with them, go ahead and use the editable templates below to start planning right away.

What is an Action Plan?

Why you need an action plan, how to write an action plan, action plan templates.

An action plan is a specific list of tasks in order to achieve a particular goal. It can be regarded as a proposed strategy to execute a specific project to achieve a specific or general goal effectively and efficiently. It outlines steps to take and helps stay focused and organized, whether it’s personal or work-related. Breaking down the goal into smaller, manageable steps, makes it easier to stay motivated and track progress.

It’s an essential part of the strategic planning process and helps with improving teamwork planning Not only in project management, but action plans can be used by individuals to prepare a strategy to achieve their own personal goals as well.

Components of an action plan include

  • A well-defined description of the goal to be achieved
  • Tasks/ steps that need to be carried out to reach the goal
  • People who will be in charge of carrying out each task
  • When will these tasks be completed (deadlines and milestones)
  • Resources needed to complete the tasks
  • Measures to evaluate progress

What’s great about having everything listed down on one location is that it makes it easier to track progress and effectively plan things out.

An action plan is not something set in stone. As your organization grows, and surrounding circumstances change, you will have to revisit and make adjustments to meet the latest needs.

Sometimes businesses don’t spend much time on developing an action plan before an initiative, which, in most cases, leads to failure. If you haven’t heard, “failing to plan is planning to fail” said Benjamin Franklin supposedly once.

Planning helps you prepare for the obstacles ahead and keep you on track. And with an effective action plan, you can boost your productivity and keep yourself focused.  

Here are some benefits of an action plan you should know;

  • It gives you a clear direction. As an action plan highlights exactly what steps to be taken and when they should be completed, you will know exactly what you need to do.
  • Having your goals written down and planned out in steps will give you a reason to stay motivated and committed throughout the project.  
  • With an action plan, you can track your progress toward your goal.
  • Since you are listing down all the steps you need to complete in your action plan, it will help you prioritize your tasks based on effort and impact.

From the looks of it, creating an action plan seems fairly easy. But there are several important steps you need to follow with caution in order to get the best out of it. Here’s how to write an action plan explained in 6 easy steps.

Step 1: Define your end goal

If you are not clear about what you want to do and what you want to achieve, you are setting yourself up for failure.

Planning a new initiative? Start by defining where you are and where you want to be.

Solving a problem? Analyze the situation and explore possible solutions before prioritizing them.

Then write down your goal. And before you move on to the next step, run your goal through the SMART criteria . Or in other words, make sure that it is

  • Specific – well-defined and clear
  • Measurable – include measurable indicators to track progress  
  • Attainable – realistic and achievable within the resources, time, money, experience, etc. you have
  • Relevant – align with your other goals
  • Timely – has a finishing date

Use this SMART goal worksheet to simplify this process. Share it with others to get their input as well.  

  • Ready to use
  • Fully customizable template
  • Get Started in seconds

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And refer to our easy guide to the goal-setting process to learn more about setting and planning your goals.

Step 2: List down the steps to be followed

The goal is clear. What exactly should you do to realize it?

Create a rough template to list down all the tasks to be performed, due dates and people responsible.

It’s important that you make sure that the entire team is involved in this process and has access to the document. This way everyone will be aware of their roles and responsibilities in the project.

Make sure that each task is clearly defined and is attainable. If you come across larger and more complex tasks, break them down to smaller ones that are easier to execute and manage.

Tips: Use a RACI Matrix template to clarify project roles and responsibilities, and plan projects

Step 3: Prioritize tasks and add deadlines

It’s time to reorganize the list by prioritizing the tasks . Some steps, you may need to prioritize as they can be blocking other sub-steps.

Add deadlines, and make sure that they are realistic. Consult with the person responsible for carrying it out to understand his or her capacity before deciding on deadlines.

Step 4: Set milestones

Milestones can be considered mini goals leading up to the main goal at the end. The advantage of adding milestones is that they give the team members to look forward to something and help them stay motivated even though the final due date is far away.

Start from the end goal and work your way back as you set milestones . Remember not to keep too little or too much time in between the milestone you set. It’s a best practice to space milestones two weeks apart.  

Step 5: Identify the resources needed

Before you start your project, it’s crucial to ensure that you have all the necessary resources at hand to complete the tasks. And if they are not currently available, you need to first make a plan to acquire them.

This should also include your budget. You can assign a column of your action plan to mark the cost of each task if there are any.  

Step 6: Visualize your action plan

The point of this step is to create something that everyone can understand at a glance and that can be shared with everyone.

Whether your action plan comes in the shape of a flowchart , Gantt chart , or table , make sure that it clearly communicates the elements we have identified so far – tasks, task owners, deadlines, resources, etc.

This document should be easily accessible to everyone and should be editable.

Step 7: Monitor, evaluate and update

Allocate some time to evaluate the progress you’ve made with your team.

You can mark tasks that are completed as done on this final action plan, bringing attention to how you’ve progressed toward the goal.

This will also bring out the tasks that are pending or delayed, in which case you need to figure out why and find suitable solutions. And then update the action plan accordingly.

Business action plan

You may like to read: The Easy Guide to Making a Business Plan for Presentations

Marketing action plan

Strategic action plan, corrective action plan template.

Learn more about: Corrective Action Plan template .

Additional resources: The Easy Guide to Creating a Business Contingency Plan

Simple action plan template

Any more tips on creating an action plan.

An action plan is designed to guide your way to accomplishing your goals. It turns your vision into actionable goals and steps. And it helps you stay focused and motivated.

From an individual employee in an organization to larger departments can make use of action plans to steer their way towards completing their goals.

Maybe you are about to create your very first action plan, or you are already a pro at writing them. Either way, we’d like to hear your opinions on how to write an action plan. Do share them with us in the comments section below.

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FAQs About Action Plan

What are the common mistakes to avoid when collaborating on creating an action plan.

Lack of clarity on goals: Make sure the team understands the goals and objectives of the action plan. The goals should be specific, measurable, attainable, relevant, and time-bound (SMART).

Unclear responsibilities: Assign clear roles and responsibilities for each team member to avoid confusion and ensure accountability.

Overcomplicating the plan: Keep the action plan simple and easy to understand. Avoid adding unnecessary complexity or detail that may confuse the team.

Failure to prioritize tasks: Prioritize tasks based on their importance and urgency. This will ensure that the team focuses on the most critical tasks first.

Inadequate resources: Ensure that the team has access to the necessary resources such as time, budget, and equipment, to carry out the action plan successfully.

Lack of communication: Effective communication is crucial to the success of any action plan. Ensure that team members are regularly updated on progress and any changes to the plan.

Failure to monitor progress: Regularly monitor progress and adjust the action plan as needed to ensure that it stays on track and achieves its goals.

What are the different types of action plans?

Strategic action plan: This type of plan outlines the long-term goals and objectives of an organization, and the actions that will be taken to achieve them. It typically covers a period of several years and includes high-level strategies and initiatives.

Operational action plan: This plan focuses on the day-to-day operations of an organization, outlining the actions that will be taken to achieve short-term goals and objectives. It typically covers a period of one year or less and includes specific actions and timelines.

Project action plan: This type of plan is used for individual projects and outlines the actions that will be taken to achieve specific project goals and objectives. It includes a detailed breakdown of tasks, timelines, and responsibilities.

Sales action plan: This plan focuses on the actions that will be taken to increase sales and revenue. It includes specific strategies for marketing, sales, and customer service.

Marketing action plan: This plan outlines the actions that will be taken to promote a product or service and increase brand awareness. It includes strategies for advertising, social media, public relations, and other marketing initiatives.

Crisis management action plan: This type of plan outlines the actions that will be taken in the event of a crisis, such as a natural disaster or security breach. It includes specific protocols for communication, evacuation, and other emergency procedures.

Who can use an action plan?

An action plan can be used by anyone who wants to achieve specific goals or objectives. It is a useful tool for individuals, teams, and organizations in a variety of contexts. Here are some examples:

Individuals: An individual can use an action plan to achieve personal goals such as losing weight, completing a degree, or starting a business.

Teams: A team can use an action plan to achieve goals related to a specific project or initiative. For example, a marketing team may use an action plan to launch a new product.

Small businesses: Small businesses can use an action plan to achieve goals related to sales, marketing, operations, or finance.

Non-profit organizations: Non-profit organizations can use an action plan to achieve goals related to fundraising, volunteer recruitment, or program implementation.

Government agencies: Government agencies can use an action plan to achieve goals related to policy implementation, disaster response, or public safety.

Educational institutions: Educational institutions can use an action plan to achieve goals related to improving student outcomes, increasing enrollment, or expanding programs.

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How to Write an Action Plan (Example Included)

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You’re likely eager to meet your goals, whether they’re personal or professional. Without an action plan, however, there’s no roadmap on how to get there. This is where a well-designed plan can make it easier to track and meet your goals.

What Is an Action Plan?

In project management , an action plan is a document that lists the action steps needed to achieve project goals and objectives. Therefore, it clarifies what resources you’ll need to reach those goals, makes a timeline for the action items and determines what team members are required. We’ll define what project goals, project objectives, action items and action steps are later in this guide.

An action plan is similar to a project implementation plan, and it’s very helpful during the project planning and project execution phases. That’s because an action plan documents the execution of the project plan; it’s a detailed list of the work that must be done to complete the project goals, from the start of the project to the finish.

Not only are you figuring out the action steps and timeline, but you’ll also determine who you’ll assemble for your project team to work on those tasks. This requires robust project management software like ProjectManager . ProjectManager offers multiple planning tools such as Gantt charts, kanban boards, project calendars and more. Best of all, these project planning views sync with project dashboards, timesheets and workload charts to keep track of progress, project resources and costs.

Action plan on a Gantt chart in ProjectManager

What Is the Purpose of an Action Plan?

The main goal of an action plan is to outline the resources and timeline needed to reach the project’s goals. It helps clarify objectives and provides a clear vision of the desired outcome. As the name suggests, it breaks down the goal into actionable steps and assigns responsibilities, so everyone on the team understands the key deadlines and how resources will be used.

Beyond the logistics, an action plan also provides a framework to track progress and adjust to stay on track. For example, if the goal is to launch a new product by Nov. 1 but market research isn’t finished until Oct. 25th, the plan will need to be adjusted accordingly. If risks develop along the way, contingency plans can mitigate any adverse outcomes. Finally, it provides a basis for measuring success once the goals are achieved.

Who Should Make Action Plans?

While project managers use action plans, other team leaders and business managers who execute a project or a process can also use them. Action plans can be used alone or with a team; in scenarios where the team is involved, the leader will assemble the plan and gather everyone’s input.

Here’s an overview of who should be involved in creation and implementation:

  • Project Management Professionals: Project, program and project portfolio managers and project management offices ( PMOs )
  • Business Operations Management Teams: Department heads, functional managers and supervisors
  • Organizational Planning Teams: Top management team, executives, board of directors and project sponsors

For example, the project manager will develop the action plan to oversee the project from start to finish. This ensures the project is executed on track and within scope. Project sponsors will look over the plan to confirm that it aligns with strategic goals, and stakeholders will use it to stay informed on the overall progress and how it impacts their interests.

Action Plan vs. Project Plan

While action plans and project plans are two important project management tools, they’re used differently. An action plan narrows the steps needed to achieve a particular goal. It’s often used for small tasks or project initiatives. Components of an action plan include tasks, responsibilities, deadlines, resources and status. For example, an action plan for launching a new product includes market research, product development and a plan to launch the product into the market.

A project plan , on the other hand, is an overarching framework of how to manage a project from beginning to end. It‘s broader in scope and covers all areas of the project. Components of the project plan include objectives, scope statement, work breakdown structure (WBS), schedule, budget, risk management plan, communication plan and quality plan.

Action Plan Components

An action plan answers the who, what and when of what you’re proposing. Those questions are answered by the various components that make up the plan. The following are the basic building blocks of a successful plan.

  • Goals and Objectives: Before you make any plan, set goals and objectives. It’s key to understand what you are trying to achieve before you start defining steps to get there.
  • Action Steps: These steps are the answer to the question of what. They’re the activities that’ll lead to achieving your goal. Steps detail what will happen, and the more detail, the better.
  • Action Items: The action items are the specific, small tasks that make up the action plan steps. These are the tasks that, when executed, lead to the next  step. It’s important to define the priority level of these action items as well as the deliverables expected from them.
  • Timeline: A  timeline is the whole action plan laid out from start to finish. It shows the full duration and every step and task is also plotted on this timeline, including their start and end dates.
  • Resources: Resources are anything needed to execute the action plan. That includes labor, materials, equipment, etc. You’ll want to identify the resources you’ll need and attach them to the tasks to which they’ll be applied.
  • Costs: Resources, such as people and equipment, are going to cost money. Be sure to identify the costs that are obvious or hidden deep within your action plan.
  • Action Plan Matrix: A matrix is just a tool to help you determine which tasks you need to complete and in what order. Use our free action plan template to outline the steps, items, timeline and resources you’ll need to get the plan done right.
  • Action Plan Report: You’ll need to ensure your actual progress matches your planned progress. To track progress, you’ll want to use an action plan report, which is a snapshot of your time, costs and more over a specific period.

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Types of Action Plans

There are many different types of action plans that are used on various kinds of strategic initiatives. Each is similar in makeup but differs in their goals. Here are a few of the varieties.

Business Action Plan

A business action plan is used to set goals and tasks when you want to start a business or grow an existing business. It outlines the vision for the business and the actions you’ll take to achieve that vision.

Project Action Plan

An action plan for a project is really no different from a general action plan. The only difference is that it’s about producing a deliverable at the end of the plan, whether that be a product or service.

Personal Action Plan

Again, a personal action plan differs little from any other, except for the goal. For example, a personal action plan might be for an individual to exercise more. Therefore, the goal might be to walk for a half-hour a day, say, during lunchtime.

How to Write an Action Plan for Project Management in 10 Steps

The benefits of an action plan are simple: you’ve now outlined what action steps and what resources are needed to reach your stated project goals. By having this collected in a single project management document, you can more successfully plan out how to execute your project plan.

People get overwhelmed by project management jargon when having to plan out a project, but the word “action” everyone can understand. The fundamentals to getting an action plan together for any project follow these four project planning basic steps:

1. Define Your Project Goals

There’s a difference between project goals and project objectives. Project goals refer to the high-level goals that the project will achieve. Those generally align with the strategic planning and business objectives of organizations.

2. Define Your Project Objectives

The project objectives are much more specific than the project goals. Project objectives refer to the deliverables and milestones that need to be completed to achieve your project goals.

3. Define Action Steps

The action steps are a group of related tasks or action items that must be executed to produce project deliverables.

4. Identify and Prioritize Action Items

Action items are small, individual tasks that make up the action steps that are outlined in your action plan. First, you need to identify task dependencies among them, and then assign those action items a priority level so that they’re executed sequentially.

5. Define Roles & Responsibilities

Now that you’ve divided the work required to accomplish your action plan, you’ll need to assign action items to your project team members and define their roles and responsibilities.

RACI chart example in ProjectManager

6. Allocate Resources

As with your project plan, your action plan has resource requirements. Having identified your action steps and action items will help you understand what resources are needed for each task and allocate them accordingly.

7. Set SMART Goals

Your action plan needs to be monitored and controlled to measure its performance. That’s why it’s important that you set SMART goals for your action items, action steps and your project objectives. SMART goals stand for specific, measurable, attainable, relevant and timely.

8. Set a Timeline for Your Action Plan

As a project manager, you’ll need to do your best to estimate how long it’ll take to complete your action items and action steps. Once you do so, you’ll have a timeline. You can use project management techniques like PERT charts or the critical path method to better estimate the duration of your project action plan.

Gantt Chart template for Microsoft Excel

9. Write an Action Plan Template

Create or use a simple action plan template to collect tasks, deadlines and assignments. This is the place where everything task-related goes in your project action plan, so you have a place for all this crucial information.

Writing an action plan template it’s a great idea because you’ll need to use that format throughout the project. That’s why we’ve created a free action plan template that you can download. There are also dozens of other free project management templates for Excel and Word that can help you with every phase of your project.

10. Use a Project Management Tool

Use a project management tool to keep you on task. ProjectManager has project planning features that help you monitor and report on project progress and performance. Get a high-level view of the action plan with our live dashboards. Unlike other tools, we don’t make you set up the dashboard.

Once you’ve mapped out your action plan, you can use project planning tools to zoom into all the details about your action steps and action items. With ProjectManager, you can calculate various metrics, such as project variance, workload and more. They’re displayed in easy-to-read charts and graphs. Share them with stakeholders to give them updates on action steps whenever they want.

Track an action plan with ProjectManager's dashboard

Action Plan Example

We’ve been talking a lot about action plans, but the best way to learn how they work is to review an action plan example. Below, you’ll see our free action plan template . It’s set up for the development of a website.

Example Goals & Objectives

The first thing to do when making an action plan is to clearly define its goals and objectives. Objectives are the specific accomplishments or outcomes that are needed to achieve the larger goals, as shown in the image below.

Goals and objectives in an action plan example

Example Action Steps

Then, once these have been defined, the action plan is broken down into four action steps: market research, website development, site launch and site maintenance. You’ll see that specific tasks or action items are outlined for each action step, including a description of that task, who’s assigned to execute it, its priority level and even the status of its completion.

Action plan example with key action steps

Example Action Plan Timeline

There’s also a timeline to define the start dates of each of the tasks in the action steps, including the planned hours. This allows you to determine the length of each task and the duration of the entire action plan, from start to finish.

Action plan example with timeline and planned hours

Example Resources

Finally, there’s a place to add your resources. They’re broken down into departments, for example, marketing, web development, etc. Then the materials that are required for each task are listed, including their costs. This allows you to estimate the cost of the plan.

Action plan example with resources

How to Make An Action Plan With ProjectManager

See how action plans are typically laid out using project planning software .

1. Plan with Multiple Project Views

ProjectManager can help you build your action plan and then execute it. Collect all your action steps tasks on our list view, which does more than light-weight to-do list apps because it allows you to then map your plan with Gantt charts , project calendars and kanban boards. These robust project management tools allow you to prioritize action items, customize tags and show the percentage complete for each task. Our online project management software gives you real-time data to help you create an action plan and stick to it.

ProjectManager list view for collaboration

2. Assign Action Items to Your Team Members

Once you’ve mapped out your action plan steps with ProjectManager’s project planning tools , you can assign tasks to your team members and indicate what resources are needed for the completion of each action item. Indicate their roles and responsibilities and set priority levels for each task to ensure the work is carried out properly.

3. Set Action Plan Steps and Deliverables

It’s important to note all the phases of the project timeline to know what action steps and tasks will take place and when. In addition, ProjectManager’s Gantt chart allows you to identify project phases, find the critical path, and set due dates for project milestones and deliverables

4. Track Progress With Real-Time Dashboards

Once you start the project, you’ll need to chart the progress of the work being done. This leads us to the real-time project dashboard , where you’ll check whether your action plan is on schedule and under budget.

Manage Your Project With an Action Plan

Getting a plan together is only the first part of managing a project . Remember, it’s not something to write and put away, but rather it’s a living document that should follow you throughout the project life cycle. Jennifer Bridges, PMP, offers more tips on how to write an action plan in the video below.

Here’s a screenshot for your reference:

project planning fundamentals

ProjectManager gives you all the tools you need to create and implement a successful plan. Regardless of the type of action plan that you need to create, our award-winning project management software makes it easy to do so. Get started with a free 30-day trial today. 

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Alternative Courses of Action in Case Study: Examples and How To Write

Alternative Courses of Action in Case Study: Examples and How To Write

The ultimate goal of creating a case study is to develop a feasible action that can solve the problem it raised.

One way to achieve this is by enumerating all the possible solutions for your case study’s subject. The portion of the case study where you perform this is called ACA or Alternative Courses of Action.

Are you struggling with writing your case study’s ACA?  Do not worry; we have provided you with the most detailed guide on writing the Alternative Courses of Action (ACA) of a case study.

Table of Contents

What are alternative courses of action (aca) in a case study.

Alternative Courses of Action (ACA) are the possible actions a firm or organization can implement to address the problem indicated in the case study. These are suggested actions that a firm can consider to arrive at the most feasible and effective solution to the problem. 

This portion doesn’t provide the actual and optimal solution yet. Instead, it contains proposed alternatives that will still undergo an evaluation of their respective advantages and disadvantages to help you come up with the best solution. 

The ACA you will offer and indicate will be based on your case study’s SWOT analysis in the “ Areas of Consideration ” portion. Thus, a SWOT analysis is performed first before writing the ACA.

What Is the Importance of Alternative Courses of Action (ACA) in a Case Study?

Given the financial, logistical, and operational limitations, developing solutions that the firm can perform can be challenging. By enumerating and evaluating the ACA of your case study, you can filter out the alternatives that can be a potential solution to the problem, given the business’s constraints 1 . This makes your proposed solutions feasible and more meaningful.

How To Write Alternative Courses of Action in Case Study

Here are the steps on how to write the Alternative Courses of Action for your case study:

1. Analyze the Results of Your SWOT Analysis

alternative courses of action in case study 1

Using the SWOT analysis, consider how the firm can use its strengths and opportunities to address its weaknesses, mitigate threats, and eventually solve the case study’s problem. 

Suppose that the case study’s problem is declining monthly sales, and the SWOT analysis showed the following:

  • Strength : Creative marketing team 
  • Opportunity : Increasing trend of using social media to promote products

Then, you may include an ACA about developing the digital marketing arm of the firm to attract more customers and boost monthly sales. This can also address one of the possible threats the firm faces, which is increasing direct marketing costs.

2. Write Your Proposed Solutions/Alternative Courses of Action (ACA) for Your Case Study’s Problem

alternative courses of action in case study 2

Once you have reviewed your SWOT analysis and come up with possible solutions, it’s time to write them formally in your manuscript. Each solution does not have to be too detailed and wordy. State the specific action that the firm must perform concisely.

Going back to our previous example in Step 1, here is one of the possible ACA that can be included:

ACA #1: Utilize digital platforms such as web pages and social media sites as an alternative marketing platform to reach a wider potential customer base. Digital marketing, together with the traditional direct marketing strategy currently employed, maximizes the business’ market presence, attracting more customers, and potentially driving revenues upward.

In our example above, there is a clear statement of the firm’s action: to use web pages and social media sites to reach more potential customers and increase market presence. Notice how the ACA above provides only an overview of “what to do” and not a complete elaboration on “how to do it.” 

3. Identify the Advantages and Disadvantages of Each ACA You Have Proposed

alternative courses of action in case study 3

After specifying the ACA, you must evaluate them by stating their respective advantages (pros) and disadvantages (cons). In other words, you must state how your ACA favors the firm (advantages) and its downsides and limitations (disadvantages).

Again, your evaluation does not have to be too detailed but make sure that it is relevant to the ACA that it pertains to. 

Let’s return to the ACA we developed from step 2, utilizing digital platforms (e.g., social media sites) to reach more potential customers. What do you think will be the pros and cons of this ACA?

Let’s start with its potential benefits (advantages). Using digital platforms is cheaper than using print ads or direct marketing. So, this will save some funds for the firm. In short, it is cost-effective. 

Second, digital platforms offer analytical tools to measure your ads’ reach, making it easier to evaluate people’s perceptions of your offering. 

Third, using social media sites makes communicating with any potential customer easier. You can quickly respond to their queries, especially if they are interested in your product. 

Lastly, you can reach as many types of people as possible by taking advantage of the internet algorithm.

Now, let us consider its disadvantages 2 . First, using digital marketing takes time and effort to learn, and you must be able to adapt quickly to the changes in trends and new strategies to keep up with the competition. 

Second, you must deal with the increasing market competition, as many businesses already use digital platforms. 

Third, you have to deal with negative feedback from your customers that are visible to the public and may affect their perception of your brand.

After pondering over the pros and cons of your ACA, it’s time to write them concisely in your manuscript. You can present it in two ways: by tabulating it or by simply listing them.

Example in Table Form:





– Cost-effective

– Provide analytical tools to evaluate ad reach and performance

– A more accessible and more convenient platform to communicate with potential customers and address their queries and concerns

– Maximize reach to potential customers anywhere




– Time-consuming and challenging to learn due to changes in trends and strategies

– Increasing market competition as many businesses also use digital platforms.

– Negative feedback reflected in the digital platform could affect people’s perception of the firm

Examples of Alternative Courses of Action (ACA) in a Case Study

Case Study Problem: Xenon Pastries faces a problem handling larger orders as Christmas Day approaches. With an estimated 15% increase in customer demand, this is the most significant increase in their daily orders since 2012. The management aims to maximize profit opportunities given the rise in customer demand. 

ACA #1: Hire part-time workers to increase staff numbers and meet the overwhelming seasonal increase in customer orders. Currently, Xenon Pastries has a total of 9 workers who are responsible for the accommodation of orders, preparation, and delivery of products, and addressing customers’ inquiries and complaints. Hiring 2 – 3 part-time workers can increase productivity and meet the daily order volume.

  • Do not require too much effort to implement since hiring announcements only require signages or social media postings
  • High certainty of finding potential workers due to the high unemployment rate
  • Improve overall productivity of the business and the well-being of other workers since their workload will be lessened

Disadvantages

  • Increase in operating expense in the form of wages to the new workers
  • Managing more employees and monitoring their performance can be challenging
  • New workers might find it challenging to adapt essential skills required in the operation of the business

ACA #2: Increase the prices of Xenon pastries’ products to increase revenues . This option can maximize Xenon Pastries’ profit even if not all customers’ orders are accommodated. 

  • Cost-effective
  • Easy to implement since it only requires changing the price tags of the products
  • If customers’ desire to buy the products does not change, the price increase will certainly increase the business’ revenue
  • Some customers might be discouraged from buying because of an increase in prices
  • There’s a possibility that the increase in the price of the products will make it more expensive relative to competitors’ products

Case Study Problem: Delta Motors has been manufacturing motorcycles for ten years. Recently, the business suffered a gradual shrink in its quarterly revenues due to the increasing popularity of traditional and newly-developed electric bikes. Delta Motors seeks a long-term strategy to attract potential customers to bounce back sales.  

ACA #1: Develop a “regular installment payment” scheme to attract customers who wish to purchase motorcycles but have insufficient lump-sum money to acquire one.  This payment scheme allows customers to pay an initial deposit and the remaining amount through smaller monthly payments.

  • Enticing for middle to low-income individuals who comprise a large chunk of the population
  • Requires low initial capital to implement 
  • Provides a new source of monthly income streams that can benefit the financial standing of the company
  • Risk of default or delays in installment payments
  • Requires additional human resources to manage and collect installment payments
  • The payment scheme requires time to gain returns due to the periodic flow of funds
  • Requires a careful creation of guidelines and terms and conditions to ensure smooth facilitation of the installment payment scheme

ACA #2: Introduce new motorcycle models that can entice different types of customers. These models will feature popular designs and more efficient engines.

  • This may capture the public’s interest in Delta Motors, which can lead to an increase in the number of potential customers and earning opportunities
  • Enables the business to keep up with the intense market competition by providing something “fresh” to the public
  • Provides more alternatives for those who already support Delta Motors, strengthening their loyalty to the brand
  • Conceptualization of a new model takes a lot of brainstorming to test its feasibility and effectiveness
  • Requires sufficient funds to sustain the investment for the development of a new model
  • It requires effective marketing strategies to promote the new model to the public

Tips and Warnings

  • Do not include in this portion your case study’s conclusion . Think of ACA as a list of possible ways to address the problem. In other words, you suggest the possible alternatives to be selected here. The “ Recommendation ” portion of your case study is where you pick the most appropriate way to solve the problem.
  • Use statistical data to support the advantages and disadvantages of each ACA. Although this is optional, presenting numerical data makes your analysis more concrete and factual than just stating them descriptively. 
  • Do not fall into the “meat sandwich” trap. This happens when you intently make some of the alternatives less desirable so that your preferred choice stands out. This can be done by refusing to elaborate on their benefits or excessively concentrating on their disadvantages. Make sure that each ACA has potential and can be implemented realistically.

Frequently Asked Questions

1. how many alternative courses of action (aca) can a case study have.

Sometimes your instructor or teacher will tell you the required number of ACA that must be included in your case study . However, there’s no “standard” limit to how many ACA you can indicate.

2. What is the difference between Alternative Courses of Action (ACA) and Recommendations?

As mentioned earlier, the case study’s ACA aims to enumerate all possible solutions to the problem. It is not the stage where you state the “final” action you deem most appropriate to address the issue. The case study portion where you explicitly mention your “best” alternative is called the “Recommendation.” 

To help you understand the point above, let’s return to our Delta Motors example. In our previous section, we have provided two ACA that can solve the problem, namely (1) developing a regular installment payment plan and (2) introducing a new motorcycle model. 

Suppose that upon careful analysis and evaluation of these ACA, you came up with ACA #2 as the more fitting solution to the problem. When you write your case study’s recommendation, you must indicate the ACA you chose and your reasons for selecting it. 

Here’s an example of the Recommendation of the case study:

Recommendation

Introducing new motorcycle models that feature popular designs and more efficient engines to entice different types of customers is the most promising alternative course of action that Delta Motors can implement to bounce back its quarterly revenues and keep up with the competitive market. This creates a strong impression on the public of the company’s dedication to promoting high-quality motorcycles that can withstand changes in consumer preferences and market trends. Furthermore, this action proves that the company is continuously evolving to offer a variety of alternative models to suit everyone’s tastes. With proper promotion, these models can rekindle the company’s popularity in the automotive and motorcycle industry.

  • How to Analyze a Case Study. Retrieved 23 May 2022, from https://wps.prenhall.com/bp_laudon_essbus_7/48/12303/3149605.cw/content/index.html
  • Develop a Digital Marketing Plan. Retrieved 23 May 2022, from https://www.nibusinessinfo.co.uk/content/advantages-and-disadvantages-digital-marketing

Written by Jewel Kyle Fabula

in Career and Education , Juander How

action plan for case study

Jewel Kyle Fabula

Jewel Kyle Fabula is a Bachelor of Science in Economics student at the University of the Philippines Diliman. His passion for learning mathematics developed as he competed in some mathematics competitions during his Junior High School years. He loves cats, playing video games, and listening to music.

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Chapter 8 Sections

  • Section 1. An Overview of Strategic Planning or "VMOSA" (Vision, Mission, Objectives, Strategies, and Action Plans)
  • Section 2. Proclaiming Your Dream: Developing Vision and Mission Statements
  • Section 3. Creating Objectives
  • Section 4. Developing Successful Strategies
  • Section 6. Obtaining Feedback from Constituents: What Changes are Important and Feasible?
  • Section 7. Identifying Action Steps in Bringing About Community and System Change

 

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Learn how to make your vision concrete by describing the strategies that your organization will use to meet its goals and objectives.

Quote: Great things are done by a series of small things brought together. - Vincent Van Gogh.

Developing an action plan can help changemakers turn their visions into reality, and increase efficiency and accountability within an organization. An action plan describes the way your organization will meet its objectives through detailed action steps that describe how and when these steps will be taken. This section provides a guide for developing and utilizing your group's action plan.

What is an action plan?

In some ways, an action plan is a "heroic" act: it helps us turn our dreams into a reality. An action plan is a way to make sure your organization's vision is made concrete. It describes the way your group will use its strategies to meet its objectives. An action plan consists of a number of action steps or changes to be brought about in your community.

Each action step or change to be sought should include the following information:

  • What actions or changes will occur
  • Who will carry out these changes
  • By when they will take place, and for how long
  • What resources (i.e., money, staff) are needed to carry out these changes
  • Communication (who should know what?)

What are the criteria for a good action plan?

The action plan for your initiative should meet several criteria.

Is the action plan:

  • Complete ? Does it list all the action steps or changes to be sought in all relevant parts of the community (e.g., schools, business, government, faith community)?
  • Clear ? Is it apparent who will do what by when?
  • Current ? Does the action plan reflect the current work? Does it anticipate newly emerging opportunities and barriers?

Why should you develop an action plan?

There is an inspirational adage that says, "People don't plan to fail. Instead they fail to plan." Because you certainly don't want to fail, it makes sense to take all of the steps necessary to ensure success, including developing an action plan.

There are lots of good reasons to work out the details of your organization's work in an action plan, including:

  • To lend credibility to your organization. An action plan shows members of the community (including grantmakers) that your organization is well ordered and dedicated to getting things done.
  • To be sure you don't overlook any of the details
  • To understand what is and isn't possible for your organization to do
  • For efficiency: to save time, energy, and resources in the long run
  • For accountability: To increase the chances that people will do what needs to be done

When should you create an action plan?

Ideally, an action plan should be developed within the first six months to one year of the start of an organization. It is developed after you have determined the vision, mission, objectives, and strategies of your group. If you develop an action plan when you are ready to start getting things done, it will give you a blueprint for running your organization or initiative.

Remember, though, that an action plan is always a work in progress. It is not something you can write, lock in your file drawers, and forget about. Keep it visible. Display it prominently. As your organization changes and grows, you will want to continually (usually monthly) revise your action plan to fit the changing needs of your group and community.

How to write an action plan

Determine what people and sectors of the community should be changed and involved in finding solutions.

If you have been using the VMOSA (Vision, Mission, Objectives, Strategies, Action Plans) model, you might have already done this, when you were deciding upon your group's objectives. Again, try to be inclusive. Most of the health and development issues that community partnerships deal with are community-wide, and thus need a community-wide solution. Possible sectors include the media, the business community, religious organizations, schools, youth organizations, social service organizations, health organizations, and others.

Some members of the community you might consider asking to join the action planning group include:

  • Influential people from all the parts of the community affected by your initiative (e.g., from churches and synagogues, the school system, law enforcement, etc.)
  • People who are directly involved in the problem (e.g., local high school students and their parents might be involved in planning a coalition trying to reduce teen substance use)
  • Members of grassroots organizations
  • Members of the various ethnic and cultural groups in your community
  • People you know who are interested in the problem or issue
  • Newcomers or young people in the community who are not yet involved

Let's consider some of the people who were involved with the planning group for the fictional Reducing the Risks (RTR) Coalition that hopes to reduce the rate of teen pregnancy. Some of the members of this planning group included teachers at the local high school, local teenagers and their parents, members of the clergy, counselors and school nurses, staff of the county health department, and members of youth organizations, service agencies, and other organizations that focus on youth issues.

Convene a planning group in your community to design your action plan . This might be the same group of people who worked with you to decide your group's strategies and objectives. If you are organizing a new group of people, try to make your planning committee as diverse and inclusive as possible. Your group should look like the people most affected by the problem or issue.

Once everyone is present, go over your organization's:

  • Targets and agents of change (e.g., youth, parents and guardians, clergy)
  • Proposed changes for each sector of the community (e.g., schools, faith community, service organizations, health organizations, government)

Develop an action plan composed of action steps that address all proposed changes. The plan should be complete, clear, and current. Additionally, the action plan should include information and ideas you have already gathered while brainstorming about your objectives and your strategies. What are the steps you must take to carry out your objectives while still fulfilling your vision and mission? Now it's time for all of the VMOSA components to come together. While the plan might address general goals you want to see accomplished, the action steps will help you determine the specific actions you will take to help make your vision a reality. Here are some guidelines to follow to write action steps.

Members of the community initiative will want to determine:

  • What action or change will occur
  • Who will carry it out
  • When it will take place, and for how long
  • What resources (i.e., money, staff) are needed to carry out the change
  • Communication (who should know what)
Example: RTR Coalition's Action Step (a sample) One community change sought by this coalition to prevent teen pregnancy was to increase publicity about contraception and unwanted pregnancy at the local high school. What action or change will occur: Hanging posters, displays, and other information about contraception and the facts about unwanted pregnancy in the hallways of the local high school. The posters and other information will become a permanent part of the high school. Posters and information will be regularly changed as new materials become available. Who will carry it out: A sub-committee comprised of parents and guardians, teachers, students, and coalition members will be responsible for maintaining the displays. The coalition as a whole will work towards finding funding to purchase the materials. Maria and Alex of the schools action group will be responsible for researching and ordering the materials. By when will it take place, and for how long: The coalition will try to have posters hanging and displays visible within six weeks of deciding on the action step (2/19/2013). What resources are needed to carry out the step: The coalition will approach the school district to request funding for the project. Otherwise, the group will seek funding from other sources such as foundations and local businesses to finance the program. Communication about the action step. The school principal and leadership of the Parent-Teacher Organization (PTO) should be given information about this planned change.

Things to note about this portion of the RTR action plan:

  • It appears complete . Although this step seems fully developed, we would need to review the entire action plan to see whether all community and system changes that should be sought are included.
  • It is clear . We know who will do what by when.
  • It seems current . We would need to know more about other current work (and new opportunities and barriers) to judge whether this portion of the action plan is up-to-date.

Review your completed action plan carefully to check for completeness. Make sure that each proposed change will help accomplish your group's mission. Also, be sure that the action plan taken as a whole will help you complete your mission; that is, make sure you aren't leaving anything out.

Follow through. One hard part (figuring out what to do) is finished. Now take your plan and run with it! Remember the 80-20 rule: successful efforts are 80% follow through on planned actions and 20% planning for success.

Keep everyone informed about what's going on. Communicate to everyone involved how his or her input was incorporated. No one likes to feel like her wit and wisdom has been ignored.

Keep track of what (and how well) you've done. Always keep track of what the group has actually done. If the community change (a new program or policy) took significant time or resources, it's also a good idea to evaluate what you have done, either formally or informally.

Keep several questions in mind for both yourself and others:

  • Are we doing what we said we'd do?
  • Are we doing it well?
  • Is what we are doing advancing the mission?

You can address these questions informally (ask yourself, chat with friends and other people), as well as formally, through surveys and other evaluation methods.

Celebrate a job well done! Celebrate your accomplishments; you and those you work with deserve it. Celebration helps keep everyone excited and interested in the work they are doing.

After you've written your action plan: Getting members to do what they said they would

Every community organization has undoubtedly had this happen: you plan and you assign tasks to get everything you've planned to do accomplished. Everyone agrees (maybe they even offer) to do certain tasks, and you all leave with a great feeling of accomplishment. The problem? At the next meeting, nothing has been done. Besides tearing out your hair, what can you do?

Fortunately, there are several things you can try. It's particularly tricky in the case of volunteers, because you don't want to lean too hard on someone who is donating their time and energy to begin with. Still, you can make it easier for members to get things done (and harder to avoid work) without acting like the mean neighbor down the street. Some of these gentle reminders include:

  • Regular phone calls from staff members or dedicated volunteers asking others how they are doing with their tasks. This should be a supportive call, not a "are you doing what you're supposed to" call. The person calling can offer emotional support "how are you doing?" as well as see if the group member needs any other assistance. A friendly call such as this can be seen as helpful, give the member the sense that he is a very important part of the group, and serve as a great reminder to do what he said he would do.
  • Distributing the action plan in writing to all members, with names attached to specific tasks. (Additionally, this can be a great time to ask for feedback before the plan becomes "official.")
  • Making sure timelines (with due dates) are complete, clear and current.
  • At regular group meetings, such as committee meetings or board meetings, ask members to report on accomplishing the tasks they have set out to do. Consider making this a regular part of the meeting.
  • Celebrate the accomplishment of tasks. It's important that getting something done actually means something, and is recognized by the group as a whole.

Follow up on the action plan regularly. You are asking members to be accountable, and to get things done on a regular basis. If they have agreed, you should help them fulfill their commitment as best you can.

Online Resources

The Ruckus Society offers an  Action Planning Manual  that discusses strategies for nonviolent direct action.

Preventing Adolescent Substance Abuse: An Action Planning Guide for Community-Based Initiatives

Preventing Youth Violence: An Action Planning Guide for Community-Based Initiatives

Preventing Adolescent Pregnancy: An Action Planning Guide for Community-Based Initiatives

Promoting Child Well-Being: An Action Planning Guide for Community-Based Initiatives

Promoting Urban Neighborhood Development: An Action Planning Guide for Improving Housing, Jobs, Education, Safety and Health

Preventing Child Abuse and Neglect :  An Action Planning Guide for Community-Based Initiatives

Reducing Risk for Chronic Disease: An Action Planning Guide for Community-Based Initiatives

Print Resources

Barry, B. (1984).  Strategic planning workbook for nonprofit organizations . St. Paul: MN: Amherst H. Wilder Foundation.

Berkowitz, W. (1982).  Community impact: creating grassroots change in hard times . Cambridge, MA: Schenkman Publishing.

Bryson, J. (1988).  Strategic planning for public and nonprofit organizations: A guide to strengthening and sustaining organizational achievement . San Francisco: Jossey-Bass Publishers.

Fawcett, S., Paine, A., Francisco, V., Richter, K., Lewis, R., Williams, E., Harris, K., Winter, K., in collaboration with Bradley, B. & Copple, J. (1992).  Preventing adolescent substance abuse: an action planning guide for community-based initiatives . Lawrence, KS: Work Group on Health Promotion and Community Development, University of Kansas.

Fawcett, S., Claassen, L., Thurman, T., Whitney, H., & Cheng, H. (1996).  Preventing child abuse and neglect: an action planning guide for building a caring community . Lawrence, KS: Work Group on Health Promotion and Community Development, University of Kansas.

Kansas Health Foundation.  VMOSA: An approach to strategic planning . Wichita, KS: Kansas Health Foundation.

Lord, R. (1989).  The nonprofit problem solver . New York, NY: Praeger.

Olenick, A. & Olenick, P. (1991).  A nonprofit organization manual . New York, NY: The Foundation Center.

Unterman, I., & Davis, R. (1984).  Strategic management of not-for-profit organizations . New York, NY: CBS Educational and Professional Publishing.

Wolf, T. (1990).  Managing a nonprofit organization . New York, NY: Prentice Hall.

Watson-Thompson, J., Fawcett, S., & Schultz, J. (2008). Differential effects of strategic planning on community change in two urban neighborhood coalitions. American Journal of Community Psychology, 42, 25-38.

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How to Create an Effective Action Plan (Examples & Templates)

How to Create an Effective Action Plan (Examples & Templates)

Written by: Raja Mandal

How to create an effective action plan header

Since you're here, you might be struggling to achieve your personal, professional or company goals. And if you think an action plan is just what you need to help you create a clear path for reaching your goals, you're absolutely right!

An effective action plan is critical, whether sending out weekly email newsletters, putting together a presentation, or executing a marketing plan or business plan . However, creating an action plan from scratch can be even more troublesome if you don’t know how to do it.

Fortunately, with Visme’s action plan templates , anyone can create an effective action plan in minutes.

Continue reading to discover what exactly an action plan is, why you need one, how to create one and some template examples that you can use it for inspiration.

Table of Contents

What is an action plan and why do you need one, why do you need an action plan, how to create an effective action plan.

  • 10 Action Plan Templates To Help You Execute Projects

As the name suggests, an action plan is the set of tasks or activities you need to complete to achieve a goal or complete a project. You can think of it as a timeline, a list of actionable steps, people responsible for each of them and who follows the progress of each step to come up with the best results.

This single document can help you plan and monitor activities, identify the resources needed, and how and when they should be used to ultimately achieve your stated goal.

Now, you might be wondering the difference between an action plan and a to-do list. The most significant difference between these two is that to-do lists are ongoing and include tasks for different goals and projects. On the flip side, an action plan is focused on a specific goal within a limited time frame.

The purpose of creating an action plan:

  • Consumer Complaint Investigation
  • Project Management
  • Risk and Opportunity Management
  • Product Launch
  • Daily Meetings
  • Market Research

According to a recent study, those who finish their business plan are twice as likely to succeed in their business than those who have no business plan. So, plan to be prepared for the obstacles ahead and keep yourself on track.

And an effective action plan helps you boost your productivity and keep yourself focused. Here are some of the reasons why you need an action plan.

Get a Clear Direction

An action plan highlights the steps you should take and the timeframe to complete them. Therefore, you will get a clear direction of what to do in order to achieve your goals. So, whenever you stress yourself about the next steps or the actions taken in the past, you have everything in hand.

Keep Everyone On the Same Track

An effective action plan can bring every team member or stakeholder on the same page. It can be an individual who is an expert in the area of work, the one who is experiencing the problem and stands to benefit from the change, or who can contribute towards the goal or project.

Get a Better Clarification of the Timeframe

Every action in your action plan should have an exact completion date. Once you assign all the tasks that need to be done to achieve your goal and understand the requirements of resources for it, you can quickly figure out how long the overall action plan will take.

Measure Your Success

Measuring the success of the progress of your goal is another crucial benefit of using an action plan. For example, if an objective is to write an action plan, there may be many steps towards that goal, including understanding the design process, writing the text, branding and many others.

You can measure each of these steps to ensure you achieve the goals and contribute to the larger objective of creating an action plan.

Learning to create an action plan might seem daunting at first, but it’s worth the effort to keep yourself productive towards the goal later on. Though there is no universal formula to create an action plan, and they may differ in terms of tasks and timelines, you can follow the simple steps below to create one.

Define S.M.A.R.T. Goals

The most important ingredients you need to create an effective action plan are the goals you want to achieve. Since you are reading this, you might have already defined goals. But, if you haven’t, use the SMART method to create specific, measurable, attainable, relevant and time-bound goals.

Use the infographic below to understand a SMART goal and try to create yours accordingly.

Smart Goals Infographic

Once you have set SMART goals, you are already halfway through achieving them. If you struggle with creating SMART goals, use the worksheet template below.

Smart Goals Worksheet

RELATED: 17 Goal-Setting Worksheets & Templates to Help You Succeed

Prepare the List of Actions

Now, prepare a list of actions you need to take to reach your goal. It would be better to divide your main goal into smaller actionable steps to make the final goal less overwhelming and get closer to achieving your goal one step at a time.

However, make sure that the actions are realistic and relevant to your goal. For example, if you want to generate 30% more leads, some of your actions could be creating engaging content, optimizing your web pages, asking for referrals, and many others.

Identify and Allocate Resources

Before creating the action plan, you must identify all the resources required to complete the tasks. Some of the resources you need will include money, equipment, personnel, tools and others. And if you don’t have the resources available at the moment, you need to make a plan to acquire them.

Once you have your resources, allocate them to the right people. For example, suppose you are running a digital marketing campaign. In that case, you will need to have the applications and tools for content production, graphic design, and marketing analytics and hand them over to your content manager, social media manager and SEO manager.

Set the Deadline

As we have already discussed, the goals should be SMART. And here, T stands for time-bound, which means that you should have a start and finish date to achieve your goal. If you don’t do it, you are likely to never reach the goal.

Therefore, choose a specific deadline so the other team members involved can plan better for the execution of the action plan.

Additionally, you can break one large goal into smaller subgoals and set an individual deadline for each of them. For example, if you want to generate 30% more leads by the end of Q4 this year, you can set subgoals such as:

  • Upload first YouTube video by X date.
  • Publish 250 blog posts by X date.
  • Host 25 webinars by X date.

Create a Visual Representation

Now, let’s move to the part where you will actually materialize your action plan. Creating a visual representation of the action plan is the best way to engage your team so that everyone knows the plan well.

But designing an action plan from scratch is not an easy task. Visme is there to help you design the action plan without stressing yourself out for the design part. Follow the steps below to visualize your action plan.

Pick a Template

Visme offers a wide range of professionally designed action plan templates for various business types and use cases. Choose a template from the library that suits your needs or that you can easily customize a little to create your very own action plan.

Input Your Text and Data

Now, edit the empty fields to fill in your objectives, tasks, deadline, budget, and many others. Click on one of the text boxes and start typing to insert your text or replace any pre-existing text with your own.

Change the Colors and Fonts

Customize the appearance of your action plan further by changing the colors and fonts. Select the element you want to change color for and use the color picker tool to change the color according to your need.

Once you are done with the colors, you can now change the font style, color and size. Double click on the text that you want to change the font for and use the editor on top to do it.

Use your brand colors and brand fonts in the action plan to perfectly represent your brand. Visme lets you save your brand assets so that you get customized templates according to your brand guidelines at your fingertips.

Watch the video below to learn more about setting up your brand identity kit in Visme.

action plan for case study

Incorporate Icons and Illustrations

Icons and illustrations are the essential part of visually expressing actions and ideas. Add relevant icons and illustrations or swap out the ones included to ensure they match your action plan. Visme offers thousands of professionally crafted icons and illustrations that you can use in your design.

Additionally, take your design to the next level effortlessly by incorporating 3D animated assets in your action plan.

Collaborate with Your Team

To make the most of your action plan, ensure that you include all the team members that you think can contribute to the success of your plan. Start collaborating with your team and effectively create stunning designs right inside Visme.

Check out the video tutorial below to learn more about it.

action plan for case study

Share Your Action Plan

Once you are satisfied with your action plan, you can share it with your team members. Download the action plan as a high-resolution JPG or PNG image file or share it via a link. If you want to publish your action plan on a website to blog, generate an embedded link and paste it wherever you want.

Monitor the Progress

Track your progress regularly and ensure that each step in your action plan is completed on time. You can use an internal reporting system or hold regular meetings to track progress. Mark tasks that are completed as done on the action plan to bring them to the attention of your team members.

This will help you better understand the pending or delayed tasks for which you need to find solutions. Finally, keep updating the action plan regularly according to your progress. With Dynamic Fields , it's easy to keep your action plan, and all other projects, updated. Once you input data into a dynamic field, it will change across all projects it’s used in.

If you are considering the action plan for a project, you can also opt for project management plan templates to keep track of your project progress and ensure a smooth operation.

Additionally, Visme offers a wide variety of other documents such as status reports , marketing plans , sales plans , project plans , organizational charts and many more.

10 Action Plan Templates to Help You Execute Projects

1. marketing action plan.

Planning marketing and promotional activities are critical aspects of your business process as they help you achieve your business goals and grow your business. If you are a marketer, you should plan activities each month and compare them with your expected results.

This action plan template can help you track the actual results of those activities and help you with your future plans. Whether your marketing objective is increasing sales or brand awareness , you can use this template as a part of your overall marketing plan .

Marketing Action Plan

2. 90-Day Action Plan

The position of C.E.O. comes with high expectations. With the unknowns of a new role in a new organization, the pressure to perform and the need to be accepted as a new leader by the team, it can be challenging to know where to start.

Use this 90-day action plan to understand your new organization, its target market, functional interdependencies, growth opportunities, and much more.

90 Day Action Plan

3. Employee Corrective Action Plan

As a business owner, you need to take corrective actions when the goals and objectives are not in line with your expectations and the process starts experiencing flaws. An employee corrective action plan is one of the crucial ones of them.

This often happens when the employee lacks key skills or doesn’t understand your organizational processes or objectives. An employee corrective action plan template like the one below allows you to record the disciplinary action that needs to be taken and suggest improvements and comments.

Employee Corrective Action Plan

4. Project Action Plan

When starting or running a new project like website designing or anything else, you need to juggle many things at once. Use this website design project action plan to ensure that the project goes more smoothly.

It gives you complete visibility of the objectives, tasks and the given timeframe, making it easier for you to organize teams, assign tasks, track performance and measure the execution of the project.

Additionally, learn more about how Visme can help you better manage projects .

Project Action Plan

5. S.M.A.R.T Action Plan

You might already know that SMART goals push you further, giv1425287609es you a sense of direction and help you organize and reach your goals. Imagine what will happen if you combine your SMART goals with the action plan. Every action you take will be completely aligned with the specific goal.

This action plan template helps you do just that. Edit this template and add your SMART goal and the action steps altogether.

Smart Action Plan

6. Emergency Action Plan

As a business owner, you must always be prepared for emergencies while running the business. These emergencies include hazardous materials spills, fires, natural disasters, and many others. The most effective way of handling a crisis situation is to prepare in advance by creating an emergency action plan.

The emergency action plan template helps you prepare the evacuation plan for your workplace in the event of a natural disaster. Edit this template or use it as is to do as much as possible to keep your employees safe in case of disaster.

Emergency Action Plan

7. Disciplinary Action Plan

The goal of a disciplinary action plan is to warn employees about what is and is not acceptable behavior in the workplace. This is mainly provided to employees during the onboarding process, but you can also use it for existing employees.

Edit this template by filling out the empty spaces with the necessary information and hand it over to the employee you want to warn of unacceptable behavior.

Disciplinary Action Plan

8. 30-60-90 Day Action Plan

The 30 60 90 day action plan is a structured way of enlisting goals and strategies in 3 steps timeline. Project managers, new hires, sales executives, and many other professionals can use this template to plan the company’s objectives and ensure that the goals are met.

This action plan template includes a 90-day action plan for a tech project split into three parts. The first 30 days show the initial steps, such as discussing project breakdown and planning with clients. Similarly, the next 60 and 90 days include other crucial actions such as quality assurance, bug fixes, feature rollout, final launch, KPI tracking, updates and many more.

30 60 90 Day Action Plan

9. 30-Day Action Plan

Like the 30-60-90 day action plan, the 30-day action plan is a set of steps that you need to take within 30 days to achieve the specific goal. If the project is going to take not more than 30 days or if you want to finish the project in 30 days, this action plan template is perfect for you.

This action plan template also lets you break down the project into three smaller parts to make the actions more realistic and effective. Edit this template to create the perfect 30-day action plan for any type of project you want.

30 Day Action Plan Template

10. Sales Action Plan

Create a colorful sales action plan using this template. It will help you explain how you will operate and manage the sales process to skyrocket your sales. Set goals to manage your inventory, project sales, expenses, timeline and many others.

Furthermore, the template allows you to set different plans for online and in-store sales, making the template a must-have for your overall sales plan.

Learn more about how Visme can help you close more sales and take your business to the next level.

Sales Action Plan

Create Your Action Plan Using Visme

Are you ready to create an effective action plan and track your progress while executing and running projects? Choose your favorite action plan template from the list above and start editing it using Visme’s professional document creator .

Almost every part of these templates is editable and the easy-to-use drag and drop tool helps you create action plans in a few clicks.

Sign-up for a free account in Visme today and your action plans are just a few clicks away.

Design an effective action plan quickly and easily using Visme.

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About the Author

Raja Antony Mandal is a Content Writer at Visme. He can quickly adapt to different writing styles, possess strong research skills, and know SEO fundamentals. Raja wants to share valuable information with his audience by telling captivating stories in his articles. He wants to travel and party a lot on the weekends, but his guitar, drum set, and volleyball court don’t let him.

action plan for case study

 



  »    »    »    »  , updated on An is a plan that contains enough detail to achieve an or . This typically includes an outline of goals, objectives, measurements, action steps and responsibilities for each step. In some cases, dates and budget are also included. In this way, an action plan resembles a small scale . The following are illustrative examples of action plans. A project is running late and a project manager is asked to propose an action plan that will allow the project to catch up and launch on time. The project manager proposes cutting nonessential , boosting the size of the testing team and asking developers to work long hours at special overtime rates. The following is an action plan representing the recommended course of action.

An airline team discovers that first and business class passengers are highly dissatisfied with the meal service on a London to New York route. They create an action plan to address the issue that involves , experimenting with new meals and selecting new suppliers.

In some cases, action plans are a communication device that represents an extreme simplification of complex programs and projects. For example, a city might use an action plan to communicate plans to improve a neighborhood with more green space, facilities, and improved train service.

Action Plan: Quality of Life in Neverland Park Valley
Facilities that are in high demand amongst neighborhood youth.

Action Items

Sales team action items.

Overview: Action Plan
or .
 

Planning Examples

Personal planning, work planning, strategic planning, organizational planning, organizational goals.

»

Organizational Strategy

Pestel analysis, benchmarking, strategic outcomes, strategic control, new articles.

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  • Research and Evaluation
  • DESE Strategic Planning
  • Phase One: Create the Plan Resources
  • Phase Two: Align Systems Resources
  • Phase Three: Implement Plan Resources
  • PfS Examples: Plans, Action Plans, Case Studies
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PfS Examples: Plans, Action Plans, Superintendent Goals, and Case Studies

Planning for Success tools, templates, and facilitation resources have been developed through planning and action planning pilot projects in a range of districts at all levels of student achievement and growth.

Posted below are a few examples of district plans, action plans, aligned superintendent goals, and case studies of the plan development process, courtesy of some of the Massachusetts districts that have used Planning for Success . The examples from some PfS pilot districts may be incomplete, reflecting where the work stood at the end of the pilot period. The Whitman-Hanson and Valley Collaborative examples reflect these districts' robust use of PfS over multiple years.

District TypeDistrict District Plan/Action Plan/Case Study
Urban Cambridge

Malden

Suburban Burlington

Concord and Concord-Carlisle

North Andover

Reading

Webster

Weston

Regional Whitman-Hanson

Educational Collaborative Pilgrim Area Collaborative

Valley Collaborative

Single School Cape Cod Regional Technical

If you would like to explore a variety of approaches districts have taken to structuring the PfS planning process, you may want to review the case studies of the original PfS pilot districts.

Last Updated: February 14, 2019

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Disclaimer: A reference in this website to any specific commercial products, processes, or services, or the use of any trade, firm, or corporation name is for the information and convenience of the public and does not constitute endorsement or recommendation by the Massachusetts Department of Elementary and Secondary Education.

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Action plan for restoration of coral reef coastal protection services: Case study example and workbook

This report was prepared by the U.S. Environmental Protection Agency (USEPA), Office of Research and Development, as part of the Air, Climate and Energy (ACE) research program, with support from Tetra Tech, Inc., and in collaboration with the National Oceanic and Atmospheric Administration, the U.S. Geological Survey, and The Nature Conservancy. The ACE research program provides scientific information and tools to support USEPA’s commitment to clean air, clean water and sustainable natural resources, even as environmental conditions change. A key component of this is the development of sound science to support adaptation. Adaptation involves preparing for and adjusting to the effects of climate change and its interactions with other global and local stressors. Because these effects are diverse, interactive, and difficult to predict, adapting management of natural resources in this context can be very challenging.

Coral reefs—which provide valued ecosystem services such as fisheries, coastal protection, and tourism—are threatened by the effects of increased sea surface temperatures, sea level rise, and intensifying storms. These large-scale stressors are interacting with local stressors such as pollution, overfishing, and recreational misuse to drive ongoing and accelerating declines in coral reef ecosystems. Thus, there is a rising urgency to design and implement climate change adaptation measures that will enable reef resilience in the face of these changes. This includes accounting for, and adjusting to, the combined effects of climate change and local stressors in coral reef protection and restoration efforts.

The action plan, example case study, and workbook found in this report demonstrate a structured process for integrating climate-smart design considerations into restoration planning using A Manager’s Guide to Coral Reef Restoration Planning and Design. The focus is a hypothetical coral reef restoration project that has a goal of recovering nature-based coastal protection services using restoration interventions. The intent is to provide readers with a completed example of how to use the Guide workbook to inform a draft action plan, centering on the topic of coastal protection as a burgeoning area of interest in coral reef science and management communities. The information in this hypothetical case study is not intended for direct use; rather, it provides a starting point for more detailed planning that would occur in specific places. And while a full review of the current literature on reef restoration methods is outside the scope of this report, readers are encouraged to use the examples herein as well as in the Guide as a jumping-off point for exploring the rapidly growing body of information on methods, techniques, successes, failures, monitoring challenges and future directions of coral reef restoration in a changing world. The workbook, together with the action plan, can serve as a valuable record of the planning thought process as well as a living document for adaptive management, to be updated through time as improved information becomes available.

Citation Information

Publication Year 2022
Title Action plan for restoration of coral reef coastal protection services: Case study example and workbook
Authors Catherine A. Courtney, Jordon M. West, Curt Storlazzi, T. Shay Viehman, Richard Czaplinski, Erin Hague, Elizabeth C. Shaver
Publication Type Report
Publication Subtype Federal Government Series
Series Title EPA Report
Series Number EPA/600/R-21/306
Index ID
Record Source
USGS Organization Pacific Coastal and Marine Science Center

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Ganga Pollution Case: A Case Study

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This article is written by Abhinav Anand , a student pursuing B.A.LL.B(Hons.) from DSNLU, Visakhapatnam. The article deals with the Ganga pollution case and the peruses into reasons behind the pollution. It also discusses some of the schemes of the government to purify the river and critically analyses its impact. It further suggests changes that should be done to make the effective implementation.

Table of Contents

Introduction

Water Pollution has become a global crisis. The perennial threat of the water crisis is exacerbating because of uncontrolled and unbalanced development of the allied sectors such as industries and agriculture. According to the reports of NITI Aayog, 21 major Indian cities, including Delhi will completely run out of groundwater. This article deals with reasons behind the pollution of the river Ganga and it examines the effective measures taken by the government. It also suggests changes to expedite the cleaning process of the river.

Reasons behind the Pollution of Ganga

There are 4600 industries in Uttarakhand out of which 298 are seriously polluting industries. There are many industries which have not taken permission from the Uttarakhand pollution control board for their operations and they started their operation based on the advisory of the government in which the government exempted certain classes of industries from taking permission. The sewage treatment and advanced technology for the treatment of the wastes are not used despite government strict regulations.

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Sewage is an important source of pollution and contributes 75% to the pollution caused by all sources of pollution. Urban development of different sizes contributes to sewage pollution in the river. The considerable efforts by the Ganga Action Plan are not able to improve the situation.

The report says that despite the failure of the Ganga Action Plan there is no disapproval on the part of the citizens as well as their representative living in urban areas on the banks of the river. The failure is on the part of the government agencies responsible for the effective implementation of the plan. 

The urban citizens residing near the river show a lack of interest in the cleanliness of the river. The representatives of the urban areas are not receiving enough complaints from the citizens and as a result, they refrain from raising this issue to the higher authorities. Based on the analysis done by the independent authorities, the political parties show reluctance to increase the taxes because they may lose the support of their voters. The taxes will help the authorities to have financial validity. The Kanpur Nagar Nigam has to pay operation and management taxes to the Uttar Pradesh Jal Nigam for the operation and maintenance of the services in the Ganga Action Plan. 

However, the Kanpur Nagar Nigam is unable to collect taxes from the users of the services of Ganga Action Plan to pay to the Uttar Pradesh Jal Nigam. So, the government directly transfers the money to the Uttar Pradesh Jal Nigam by cutting the share of the Kanpur Nagar Nigam. 

It has been contended that the decentralisation of funds and functionaries will help in improving the condition of the governance at Urban Level. But, it is evident that the urban local bodies are neither motivated nor passionate to do the assigned duty. 

Municipal Corporation

These are the following factors contributing to the waste in the river:

The use of plastic by people at large and its improper disposal ultimately reach in the river. Plastic pollution has been considered as one of the significant reasons for the pollution in the river. The government has failed in the implementation of Management and Sewage Waste Rules to curb the menace of plastic pollution.

The state should declare a complete ban on the use of plastic. The authorities pay no attention to the rampant use of plastics and the improper treatment of wastes before releasing them in the river. The pollution level of water has exponentially risen because of plastic wastes. The Tribunal while dealing with the matter of pollution on the ghats has banned the use of plastic in the vicinity of ghats.

However, the ban imposed by the tribunal has no effect on the ground level and the plastics are used rampantly. The plastic bags can be replaced by the jute bags which are nature friendly.

The Ghats are also one of the major sources of pollution in the river. Ganga is one of the important parts of our Indian culture due to which different kinds of pujas and other religious tasks are performed on the ghats, and the materials used are disposed of in the river. The materials are non-decomposable, highly toxic and hence pollute the river. 

action plan for case study

Agriculture Waste

Agricultural water pollution includes the sediments, fertilizers and animal wastes. The unbalanced use of inorganic fertilizers and other fertilizers have immensely contributed to water pollution. The fertilizers rich in nitrates create toxic composition after reaching several other entities. Large quantities of fertilizers, when washed through the irrigation, rain or drainage to the river, and pollutes the river. The fertilizers rich in nitrate content are used to get more productivity from the land. This led to pollution in the entire food chain wherever the by-product of the produce is consumed. When these fertilisers wash away due to rain or other factors and pollute the river.

Effective Measures by Government to stop the Pollution

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Ganga Action Plan

The Ganga Action Plan was started in 1986 for control of water pollution in the river Ganga. The main function of this plan was to make Ganga River free from the pollution from the disposal of waste from the cities settled on the banks of the river. The plan was to make Ganga pollution free from Rishikesh to Kolkata. The central pollution control board had prepared a plan of 5 years in 1984 to make Ganga pollution-free. The central Ganga authority was formed in 1985 and a Ganga action plan was launched in 1986 to make the Ganga pollution free. 

The first phase of the Ganga action plan was inaugurated by late Rajiv Gandhi at Rajendra prasad ghat of Banaras. The National Protection Agency was constituted for its implementation. During the first phase of Ganga Action Plan 256 schemes of 462 crores were undertaken in Uttar Pradesh, Bihar and West Bengal. Special stations have been created to check the quality of water.

The experts from Bharat Heavy Electricals Limited and National Environment Engineering Research Institute were appointed to check the quality of the water. Despite so much effort, the Ganga action plan failed miserably and crores of money were spent on the Ganga action plans. The failure of such a big plan has led to economic pollution.

The government launched the second phase of the Ganga Action Plan in 2001 wherein the central pollution board, central public works department and public works department are the bodies to carry out the plan. 

Namami Ganga Programme

A flagship Namami Ganga Programme was launched under separate union Water Ministry created under river rejuvenation programme. The project aims to integrate Ganga conservation mission and it is in effect to clean and protect the river and gain socio-economic benefits by job creation, improved livelihoods and health benefits to the population that is dependent on the river.

The key achievement of the Namami Ganga projects are:

  • Creating sewage treatment capacity- 63 sewerage management project under implementation in the states of Uttarakhand, Uttar Pradesh, Bihar and West Bengal. 12 sewerage management projects launched in these projects.
  • Creating riverfront development: 28 riverfront development projects and 33 entry-level projects for construction, management and renovation of 182 ghats and 118 crematoria has been initiated.
  • River surface cleaning: The river surface cleaning is the collection of solid floating waste on the ghats and rivers.after collection, these wastes are pumped into the treatment stations.
  • Public Awareness: Various activities such as seminars, workshops and conferences and numerous activities are organised to aware the public and increase the community transmission.
  • Industrial Effluent Monitoring: The Grossly Polluting Industries monitored on a regular basis. Industries are following the set standard of the environmental compliances are checked. The reports are sent directly to the central pollution control board without any involvement of intermediaries.

Suggestions

These are the following suggestion for making the existing machinery robust to expedite cleanliness process of the Ganga:

Development of a comprehensive and basic plan

We need to develop a plan by which we can reach the problem in a holistic way. The already devised plans involve many intermediaries wherein the transparency factor is cornered and only paper works are shown to the people at large. 

The strategy should be formulated for different areas according to their demand. The people having apt knowledge of that area should be involved to know the actual problem of pollution in the river. A thorough check should be done and a customer-friendly platform should be formed wherein the views of every individual should be considered.

Measurement of the quality

The apt instruments are required to measure the quality of the water. We have many schemes for the cleanliness of the Ganga but the officials assigned the duty of measuring the quality of water either have authoritarian pressure or lack of knowledge to assess the quality of water. The quality of water should be measured by a recognised testing agency. Further, the research should be made to evolve better machinery for precision in quality measurement.

Getting the institutions right

The main task is to get the involved institution on the right path. The river cleaning task demands leadership, autonomy and proper management. The cities need to be amended. Ultimately they will be the custodians of the networks developed for the cleanliness process. Many cities have weak financial powers and their revenue generation is also weak so they should be given extra incentives. An awareness campaign should be launched in small cities where people have no idea about the pollution of the river and how it affects the environment. 

Engaging and mobilising all the stakeholders

The inhabitants of the river Ganga are people, elected representatives, and the religious leaders who consider the river as a pious and clean river. The mass awareness campaign can launch only when these people will be under sound financial conditions. So, if a portion is invested in these people, then it will help to develop their thinking on a large scale. 

A similar situation has arisen in Australia where the government has invested 20% of the funds in creating mass awareness among the people for the cleanliness of the Murray river basin. It has shown a great impact on the productivity of the programmes implemented in Australia. So, when we promote all the stakeholders in one or the other way we can see a holistic development in the situation.

Rejuvenation requires equal attention to quality and quantity

The rejuvenation of rivers requires quality and quantity at the same time. The old adage of “ solution to pollution is dilution” should be kept in mind while making any kind of plan. 

The improvement of water quality in Ganga during the Kumbh Mela is the result of the release of water barrage of the water upstream. The water in the upper stream is used in the agriculture process by the respective states. So, if the water is released on a regular basis it will also help to improve the quality of the water and reduce the pollution level in the water. 

Ganga is considered a pious river in the religious scriptures. The current situation demands holistic accountability from the authorities and people to make it clean. The global image is projected by the cleanliness of our rivers. The river Ganga is a part of our culture and it is our duty to maintain its sanctity. The government should formulate a more stringent policy to develop the quality of the water in the river. The environmental laws should be strictly followed and the violators should be punished. 

  •   https://www.theigc.org/blog/ganga-pollution-cases-impact-on-infant-mortality/

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Home » Education » Difference Between Action Research and Case Study

Difference Between Action Research and Case Study

Main difference – action research vs case study.

Research is the careful study of a given field or problem in order to discover new facts or principles. Action research and case study are two types of research, which are mainly used in the field of social sciences and humanities. The main difference between action research and case study is their purpose; an action research study aims to solve an immediate problem whereas a case study aims to provide an in-depth analysis of a situation or case over a long period of time.

1. What is Action Research?      – Definition, Features, Purpose, Process

2. What is Case Study?      – Definition, Features, Purpose, Process

Difference Between Action Research and Case Study - Comparison Summary

What is Action Research

Action research is a type of a research study that is initiated to solve an immediate problem. It may involve a variety of analytical, investigative and evaluative research methods designed to diagnose and solve problems. It has been defined as “a disciplined process of inquiry conducted by and for those taking the action. The primary reason for engaging in action research is to assist the “actor” in improving and/or refining his or her actions” (Sagor, 2000). This type of research is typically used in the field of education. Action research studies are generally conductors by educators, who also act as participants.

Here, an individual researcher or a group of researchers identify a problem, examine its causes and try to arrive at a solution to the problem. The action research process is as follows.

Action Research Process

  • Identify a problem to research
  • Clarify theories
  • Identify research questions
  • Collect data on the problem
  • Organise, analyse, and interpret the data
  • Create a plan to address the problem
  • Implement the above-mentioned plan
  • Evaluate the results of the actions taken

The above process will keep repeating. Action research is also known as cycle of inquiry or cycle of action since it follows a specific process that is repeated over time.

Main Difference - Action Research vs Case Study

What is a Case Study

A case study is basically an in-depth examination of a particular event, situation or an individual. It is a type of research that is designed to explore and understand complex issues; however, it involves detailed contextual analysis of only a limited number of events or situations. It has been defined as “an empirical inquiry that investigates a contemporary phenomenon within its real-life context; when the boundaries between phenomenon and context are not clearly evident; and in which multiple sources of evidence are used.” (Yin, 1984)

Case studies are used in a variety of fields, but fields like sociology and education seem to use them the most. They can be used to probe into community-based problems such as illiteracy, unemployment, poverty, and drug addiction. 

Case studies involve both quantitative and qualitative data and allow the researchers to see beyond statistical results and understand human conditions. Furthermore, case studies can be classified into three categories, known as exploratory, descriptive and explanatory case studies.

However, case studies are also criticised since the study of a limited number of events or cases cannot easily establish generality or reliability of the findings. The process of a case study is generally as follows:

Case Study Process

  • Identifying and defining the research questions
  • Selecting the cases and deciding techniques for data collection and analysis
  • Collecting data in the field
  • Evaluating and analysing the data
  • Preparing the report

Action Research : Action research is a type of a research study that is initiated to solve an immediate problem.

Case Study : Case study is an in-depth analysis of a particular event or case over a long period of time.                         

Action Research : Action research involves solving a problem.

Case Study : Case studies involve observing and analysing a situation.

Action Research : Action research studies are mainly used in the field of education.

Case Study : Case studies are used in many fields; they can be specially used with community problems such as unemployment, poverty, etc.

Action Research : Action research always involve providing a solution to a problem.

Case Study : Case studies do not provide a solution to a problem.

Participants

Action Research : Researchers can also act as participants of the research.

Case Study : Researchers generally don’t take part in the research study.

Zainal, Zaidah.  Case study as a research method . N.p.: n.p., 7 June 2007. PDF.

 Soy, Susan K. (1997).  The case study as a research method . Unpublished paper, University of Texas at Austin.

Sagor, Richard.  Guiding school improvement with action research . Ascd, 2000.

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Ganga Action Plan Project & Its Objectives with Case Study

Ganga Action Plan Project & Its Objectives with Case Study

We all have heard about the river Ganga which flows south and east from the Himalayas, forming a canyon as it leaves the mountain. In this article, we have added the complete information on the Ganga Action Plan. We have added all details like objectives, a case study of the Ganga action plan project, and various information. It is essential to know as a part of the exam. So, we suggest one note the essential points while reading the below article.

Ganga Action Plan, Phase 2

Get all information related to the Ganga Action Plan project in the article.

Before understanding the details of the Ganga Action Plan, the Ganges is a transboundary river of Asia that flows through India and Bangladesh. Then, it is called Ganga in Hindi and other Indian Languages, and internationally it is known by its conventional name, the Ganges. The river Ganga rises in the Himalayas into the Bay of Bengal. Further, it drains one-fourth of the territory of India, and its basin supports hundreds of millions of people. Besides, the course of the Ganges flows through the Indian territory. The general direction of the river’s flow is from northwest to southeast. Further, the below table gives you details of the River Ganga.

India (as Ganga), Bangladesh (as the Padma)
Ganges Delta
Length2,500 km (1,600 mi)
Basin size1,016,124 km  (392,328 sq mi)
Discharge 
 LocationFarakka Barrage
 Average16,648 m /s (587,900 cu ft/s)
 Minimum180 m /s (6,400 cu ft/s)
 Maximum70,000 m /s (2,500,000 cu ft/s)
Discharge 
 LocationGanges Delta, Bay of Bengal
Average18,691 m /s (660,100 cu ft/s)

The volume of the Ganga increases significantly as it receives more tributaries and enters a region of heavier rainfall. Further, from April to June, the melting Himalayan snows feed the river. Then, in the rainy season, from July to September, the rain-bearing monsoons cause floods. Further, click here to know the river’s current state; we all know it is one of the holy rivers. However, the river is highly polluted. So, improve the river this particular project planned.

Ganga Action Plan

The Ganga Action Plan (GAP) started in 1986. Further, the plan is a 100% centrally sponsored scheme, and under this plan, the National River Ganga basin authority was established and declared Ganga as a national river of India. 

Background Details

Understand objectives of ganga action plan and other details.

What is the motto behind Ganga Action Plan? It is because of the water pollution problem. The river water has been rising continuously because of industrialization along the river stretches, open defecation, and many other issues. The authority is headed by the prime minister and chief ministers of all the states where Ganga flows. Further, the plan had two phases.

  • Phase I – It was launched  in 1983, which covers seven states that include Uttarakhand, UP, Bihar, Jharkhand, West Bengal, Delhi and Haryana.
  • Further, in the Phase II – It was started in 1993. The national river conservation plan was started under the same program for the 2nd phase. Under this 152 towns located along  27 interstate rivers in 16 states are covered.

Further, various other plants have also been undertaken, like GAP, such as the Yamuna action plan (YAP). Besides, a total of 33 rivers are present under this. Later, the supply of pure water is essential. Else, water-borne diseases like cholera, typhoid, etc., can spread through water. Also, toxic chemicals like mercury, arsenic, and cadmium can cause severe diseases to the human body.

Objectives of Ganga Action Plan

The Ganga Action plan launched in the year 1986 on 14th January. The project’s main aim was to lower pollution and improve water quality in the Ganga river. But, first, let us look into the objectives of the Ganga Action Plan.

  • In the first place, installation of sewage treatment facilities for the treatment of the intercepted sewage.
  • It was in importance of protect biodiversity, developing an integrated river basin management approach. Further, it is important for to conduct research to know other objectives, and gain experience of  implementing similar river clean-up programs in other polluted rivers in India.
  • Further, to intercept and divert the sewage draining into the river.
  • To provide low-cost sanitization to communities and individuals.
  • Development of the riverfront and Afforestation, and creating public awareness

Ganga Action Plan Project Overview

After understanding the objectives and the background details of the Ganga Action Plan, we will look into the project insights below.

  • Ganga Action Plan is completely sponsored scheme and with this project river Ganga declared Ganga as a national river of India. 
  • This project was directed by the Rajiv Gandhi. Further, the authority  is headed by the prime minister and chief ministers of all the states in which river Ganga flows. 
  • Besides, the Ministry of Environment and forests was made in charge of the overall design and implementation of the project.

As we have mentioned above, there were two phases; let us understand each phase below.

Ganga Action Plan, Phase 1

The main aim behind launching the Ganga Action plan is to achieve all the objectives and to clean the river as it signifies purity and spirituality. Further, phase 1 aimed to restore river water quality to the Bathing Class Standard and improve water quality. Additionally, to reduce the river’s pollution and prevent toxic industrial wastes from entering the river. To conduct proper research and understand how to maintain the purity and cleanliness of the river. Besides, to prevent the entry of non-point pollutants into the river. Later, to use Ganga as a resource recovery option to produce Methane for energy generation. Further, the development of new sewage treatment technology.

Know about the case study on ganga action plan and background of the project

Phase 1 of the project involved the construction of three new sewage treatment plants with a combined installed capacity of approximately 101,800m³ a day.

Further, phase 2 aimed at the city of Varanasi, India. Additionally, it involved the construction of a new 140,000m³/d sewage treatment plant (STP). It consisted of laying 34kms of sewers, rehabilitation of existing sewerage systems, and construction of three new pumping stations, namely Phulwaria, Chaukaghat, and Saria. Besides, to improve the water quality in the Ganga River. The overall investment earmarked for the project is INR4.97 bn, of which 85% will be provided by the central government and the remaining 15% by the state of Uttar Pradesh.

National Mission for Clean Ganga

The river Ganga is one of the world’s most populated river basins, with about 600 million people living in urban and rural areas. Further, the river Ganga contributes around 40% of India’s GDP and major economic and environmental asset. Additionally, the National Mission for Clean Ganga protects and manages River Ganga. The mission became a registered society on August 12, 2011, under the Societies Registration Act, 1860. Further, from 10th December to 15th December India Water Impact Summit 2020 was held virtually. Later, the World Bank has granted an  Rs. 3,000 crore 5-year loan to the National Mission for Clean Ganga (NMCG).

In summary, the above article will give you complete information on the case study on Ganga Action Plan Project. Further, understand other details like a case study on the Ganga action plan and objectives of the Ganga action plan. The Ganga Action Plan was executed in two-phase and above; we have explained both phases. The project’s main aim is to clean the river Ganga, and we have added information on the river Ganga. Further, try to make notes while reading the article. Besides, as a part of the UPSC exam study materials, it is essential for the exam. Later, check out all the other essential concepts for the IAS exam. Click Here and get all information.

Further, the IAS exam comes with the longest syllabus, and one needs to cover the entire syllabus to get the best results in the exam. Therefore, this particular topic is also important for the exam, and we have added all the details that will help you with the IAS exam preparations. Get all information related to the IAS exam like syllabus, paper pattern, books, tips, and other details. Click Here .

Know FAQs related to the Ganga Action Plan project here

Ganga Action Plan (GAP) Phase-I in the year 1985.

Shri Rajeev Gandhi planned the Ganga Action Plan.

The project’s main aim was to lower pollution and improve the quality of water in the Ganga.

The new name is  National River Action Plan (NRAP).

Editor’s Note | Ganga Action Plan

In brief, the article mainly speaks about Ganga Action Plan and a case study on the Ganga action plan. It is one of the essential projects launched for all over development of the river Ganga. Further, get all information like objectives, background details, phases one and two. As a part of the IAS exam, one must understand the important points of the project. However, it is tough to remember everything, so that one can go through the previous year’s question papers, you will understand how questions will be. Besides, it also helps one know the paper pattern and the exam syllabus. Moreover, various platforms provide you with mock test series, and it will help you understand your skills and how you can improve your skills.

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Developing an Action Plan for Sustainable Consumption and Production in the Philippines

action plan for case study

Consultations with stakeholders helped create a well-rounded sustainable and consumption action plan with broad support.

Goal 12 of the Sustainable Development Goals (SDGs)—ensure sustainable consumption and production patterns—covers a wide range of topics that could facilitate the decoupling of economic growth from natural resource use. Complementary to the concept of sustainable consumption and production (SCP) is that of the circular economy (CE)—requiring the redirection of energy and material flows from a linear to a circular direction, the transformation of waste into productive inputs, and a reduction in pollution and greenhouse gas emissions. 

In 2018, supported by an Asian Development Bank  technical assistance , the National Economic and Development Authority (NEDA) of the Philippines started formulating an action plan for sustainable consumption and production that supports the country's long-term vision of  AmBisyon Natin 2040 —for the average Filipino to have a strongly-rooted ,  comfortable, secure and peaceful life by 2040. Realizing this vision requires a healthy environment and the sustainable use of natural resources to be achieved whilst pursuing continuous economic progress. However, in talking about a sustainable future for Filipinos, many are still not clear what this looks like and what needs to be done, not only at an institutional level, but also at a community and individual level.

The resulting action plan is the product of a year of research and consultation that helped achieve the following:

1. Understand the issues related to consumption and production in the Philippines, and the applicability of a circular economy model; 

2. Identify pathways for intervention, and draft the action plan; and 

3. Consult with stakeholders in order to refine the action plan and facilitate its adoption.

Figure 1: Methodology for Development of the Action Plan on Sustainable Consumption and Production Plan

action plan for case study

Source: National Economic and Development Authority. 2020. Inputs to the Philippine Action Plan for Sustainable Consumption and Production (PAP4SCP) – Consultant’s Report. Mandaluyong City.

The scoping study which informed the action plan identified that the Philippines faces five key challenges in relation to achieving sustainable consumption and production:

  • Continued economic, population, and urban growth, resulting in increasing demand for and pressure on natural resources in terms of stocks and pollution.
  • The exponential rise in waste generated by the country in the absence of effective solid and hazardous waste management systems, meaning the waste assimilation capacity of the environment has been pushed to the limit.
  • Weak enforcement of environment-related laws and regulations, and policy gaps.
  • Lack of data and an effective monitoring system to evaluate the impacts of policies and programs on the environment and natural resource use.

Decisions being made now are locking in resource-intensive consumption and production patterns for generations. The United Nation’s 2030 Agenda for Sustainable Development calls for fundamental changes in the way countries produce and consume goods and services in order to minimize the impact of economic progress on the environment.

An Asian Development Bank  stocktake  of national responses to the environmental dimensions of the SDGs in Asia and the Pacific, including consideration of SDG 12, notes that this is a complex goal with environmental, social, and economic targets.  Achieving it will require collaboration between sectors, such as energy, water, industry, and urban development. The stocktake suggests the need for ministries of finance, economy, planning and industry to share responsibility for SDG 12 with environment ministries or agencies to achieve the necessary integration.

The Philippines is one of the countries in the region developing an appropriate institutional response to SDG 12 through the formulation of an action plan for sustainable consumption and production. The  Philippine Development Plan 2017-2022  has sections that address environmental issues. However, the need for an integrated approach where these environmental issues are considered by different sectors alongside the need to address other development objectives remains to be addressed. Following a sustainable consumption and production approach to economic progress should reduce the threats to the state of the environment and natural resources in the Philippines in the long-term. 

Figure 2: Aspects of SDG 12

action plan for case study

It was envisioned by NEDA that the outcome of changes in the behavior of consumers and producers would result from the adoption of a sustainable consumption and production action plan, as captured in two sub-outcomes, namely: valuing the economic, social, and environmental impacts of production and consumption processes; and enhancing the efficient and equitable resource use of firms, households, and individuals. 

The first sub-outcome has two intermediate outcomes: institutionalizing natural capital accounting, and determining ecological limits and negative externalities.  It refers to the need for the internalization of the economic, social, and environmental costs and benefits from consumption and production processes, in order to accurately reflect the value of impacts—both costs and benefits—of economic activities on society and the environment. The environmental and social impacts of economic processes must be assessed, and the value of natural capital and ecosystem services recognized and accounted for in order to successfully reach this sub-outcome.

The second sub-outcome has two intermediate outcomes: increased innovation and investment in green technologies and systems, and the establishment of sustainable resource allocation and equitable sharing schemes. Its intent is to initiate and enhance current efforts to promote the efficient and equitable use of resources by different stakeholders, especially firms, households, and individuals. Renewable resources must be utilized within ecological capacities and with negative externalities from extraction minimized; and innovation and investments in green technologies and facilities, and business operations/systems must be increased in order to reach this sub-outcome.

Informed by the findings of a scoping study and a review of applicability of the circular economy model to the Philippines, NEDA identified pathways for intervention under four action types:

  • Promotion of sustainable consumption and production; 
  • Research, technology, and innovation; 
  • Infrastructure and the installation of green infrastructure standards, and enhancement of speed of mobility; and
  • Policy creation and implementation of reforms.

Actions and activities required to achieve sustainable consumption and production were then identified, and organized into the following thematic areas: 

  • Resource conservation, efficiency, and cleaner production, 
  • Waste management, and 
  • Sustainable business and lifestyle. 

The actions and activities were further categorized in terms of time frame (short-term, medium-term, and long-term) for planning and budgeting purposes. 

Figure 3. Sustainable Consumption and Production Action Plan

action plan for case study

The action plan for sustainable consumption and production has received broad support from other national agencies, local governments, private sector, academe, and civil society organizations. Through consultations with stakeholders, the formulation of the action plan has heightened awareness of environmental issues in the Philippines, and galvanized sectoral support for the immediate integration of the action plan into the country’s development plan. 

The decision of NEDA to use a participatory approach to formulate the action plan increased awareness, reduced potential objections, and enhanced buy-in from stakeholders. Local governments were involved as NEDA realized early on the need to "localize" the action plan, requiring both horizontal and vertical policy coherence.  In addition, it was important to include the private sector. 

The creation of an inter-staff group within NEDA to spearhead the consultations and to facilitate the process of refining draft actions and activities enriched the action plan because it benefitted from the perspectives of different sectors. The Philippine Council for Sustainable Development (PCSD) was also reinstated and convened several times to provide overall guidance on, approval and endorsement of the action plan. It had been inactive for a long time, following its establishment to oversee the formulation of the Philippine Agenda 21 immediately after the 1992 Earth Summit, and formulation of the action plan provided a meaningful reason for its reinstatement.

ADB. 2019.  Strengthening the Environmental Dimensions of the Sustainable Development Goals in Asia and the Pacific: Stocktake of National Responses to Sustainable Development Goals 12, 14 and 15.   Manila: ADB.

ADB and the United Nations Environment Programme. 2019 .  Strengthening the Environmental Dimensions of the Sustainable Development Goals in Asia and the Pacific: Tool Compendium . Manila: ADB.

Cruz, G. R. 2017.  The Cultural Heritage-Oriented Approach to Economic Development in the   Philippines: A Comparative Study of Vigan, Ilocos Sur and Escolta, Manila . Presented at the 10th De La Salle University Arts Congress, Manila.

National Economic and Development Authority. 2017.  Philippine Development Plan 2017-2020 . Mandaluyong City: National Economic and Development Authority.

National Economic and Development Authority. 2020.  Inputs to the Philippine Action Plan for Sustainable Consumption and Production (PAP4SCP) – Consultant’s Report.  Mandaluyong City: National Economic and Development Authority.

United Nations Environment Programme. 2015.  Indicators for a Resource Efficient and Green Asia and the Pacific–Measuring Progress of Sustainable Consumption and Production, Green Economy and Resource Efficiency Policies in the Asia-Pacific Region . Bangkok: United Nations Environment Programme. 

United Nations Environment Programme. 2015.  Sustainable Consumption and Production Global Edition, A Handbook for Policy Makers .  Bangkok: United Nations Environment Programme .

Ask the Experts

action plan for case study

Emma Marsden has over 20 years experience in the fields of environmental and sustainability assessment. Her current responsibilities include undertaking environmental safeguard compliance reviews for ADB projects, and managing preparation of the ADB Sustainability Report. Prior to ADB she worked in environmental consultancy, where she managed and coordinated environmental impact assessments, strategic environmental assessments and sustainability appraisals of policies, plans, and projects in the energy, water and urban sectors.

action plan for case study

Agustin L. Arcenas obtained his PhD in Agricultural Economics from Michigan State University. He has worked for the World Bank and the World Food Programme. He is currently a professor at the University of the Philippines in Diliman. He has worked on and has written about various environmental and natural resource issues.

action plan for case study

Amelia Dulce D. Supetran is an environmental management expert with more than 35 years of  experience. She worked in various capacities for the Philippines’ Department of Environment and retired from the United Nations Development Programme after 15 years as team leader. She is currently a Senior Technical Adviser of the Climate Change Commission of the Philippines.

action plan for case study

Lisa C. Antonio was executive director of the Philippine Business for the Environment. She also served as director and senior fellow of the Resource Center for Environment and Sustainable Development at the Development Academy of the Philippines, and as faculty of the Ateneo de Manila University Graduate Program on Environmental Management.

action plan for case study

Jon Alan Cuyno has more than a decade of experience with Geocycle, the waste management unit of Holcim Philippines, Inc. He has led Geocycle teams handling pre-processing, logistics, strategy development, project and technical management. He holds a Chemical Engineering degree from the University of the Philippines in Los Baños.

action plan for case study

The Asian Development Bank is committed to achieving a prosperous, inclusive, resilient, and sustainable Asia and the Pacific, while sustaining its efforts to eradicate extreme poverty. Established in 1966, it is owned by 68 members—49 from the region. Its main instruments for helping its developing member countries are policy dialogue, loans, equity investments, guarantees, grants, and technical assistance.

action plan for case study

View the discussion thread.

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Case Study on Ganga Action Plan

Ganga action plan case study:.

Ganga is one of the longest rivers in the world and has length more than 2500 km. It is the river which is extremely important for India, because supplies people with water resources and has cultural and traditional value, as people connect their life with the river greatly.

The river runs through 23 big cities and 48 smaller towns, so it does not worth mentioning that water pollution is enormous there. The cities pore millions of tons of all the industrial wastes into Ganga, which cause numerous diseases, epidemics and reduce the quality of people’s life. When the situation was too close to the critical one, the states of India decided to combine their efforts to reduce the impact of a human being on the river and make it at least a bit cleaner. There are many projects and methods which are supposed to purify Ganga, but without the active participation of all the states of the country Ganga Action Plan will not be effective. The most reasonable and effective solutions are: to reduce the amount of the industrial wastes with the help of the secial filters and improved sewage systems which will not let all the domestic and industrial wastes come into Ganga.

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Besides, special services monitor the quality of the water in the river to make sure pollution does not rise.Ganga Action Plan is one of the numerous documents which are aimed to protect the environment and reduce pollution. Students who are asked to cope with the case study will need to read the document attentively to realize its key points, priorities, structure and the expected results. The document is quite long, so one will need to spend much time reading and analyzing it. After that it is possible to research the case itself. It is positive to read periodicals which mention the problem and collect data for the analysis with their help.

One should investigate the case site, analyze the reasons of the problem (which is based on the pollution of Ganga) and then research the consequences of the problem and think over the possible ways out which can improve the situation.Evidently, it is difficult to analyze the advantages and disadvantages of documents and to value their importance. Besides it is not easy to prepare a well-organized case study on the topics based on the documents successfully. Every student will surely require a well-analyzed free example case study on Ganga Action Plan prepared by an experienced writer in the Internet. Such papers teach students focus their attention on the key points of the paper and make its proper structure and format.

So, a free sample case study on Ganga Action Plan is a good way out for students who require professional writing assistance with the composition of their academic papers.

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A bottom-up, One Health approach to assessing progress in the implementation of a national action plan for combating antimicrobial resistance: a case study from Uganda

By: J.P. Waswa, Reuben Kiggundu, Hassan Kasujja, Patrick Vudriko, Hakim Sendagire, Henry Kajumbula, Musa Sekamatte, Francis Kakooza, Fozo Alombah, Mohan P. Joshi & Niranjan Konduri

Publication: One Health Advances ; 28 August 2024;2, 23 (2024). DOI: 10.1186/s44280-024-00057-9

Reliance on desk reviews and national-level stakeholder engagement carries a risk of overestimating the country’s health security and AMR capacity. The study’s authors conducted a bottom-up approach to evaluate Uganda’s National Action Plan on AMR (NAP-AMR), emphasizing the involvement of frontline implementers such as healthcare workers, farmers, and local governments. This method provided a more accurate assessment than relying solely on desk reviews and national-level engagement, which often overestimate health security and AMR capacity. The review highlighted poor engagement of subnational stakeholders in the development, validation, dissemination, and implementation of the NAP-AMR and identified national-level challenges, including gaps in One Health policy, inadequate funding, and weak coordination, which hindered effective implementation. To address these issues, the authors recommend establishing a One Health policy, securing sustainable funding, and legislating a policy to formally incorporate the National One Health Platform into both national and subnational government structures. This approach could also enhance the World Health Organization’s joint external evaluation of health security capacity.

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Diversity Action Plans in Clinical Trials

  • 1 Centre for Advancing Health Outcomes, University of British Columbia, Vancouver, British Columbia, Canada
  • 2 Department of Health Research Methods, Evidence and Impact, McMaster University, Hamilton, Ontario, Canada

Guidance from the US Food and Drug Administration on diversity action plans, intended to improve enrollment of historically underrepresented populations in clinical trials, will soon be mandated for trial sponsors. 1 Sponsors will be required to submit plans identifying diversity quotas and strategies to enroll a study population that reflects the patients who will ultimately be treated. 1 These quotas will likely act as the much-needed accountability mechanisms called for by the Milken Institute and the Clinical Trials Transformation Initiative (CTTI), 2 a public-private partnership between the FDA and Duke University.

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Metcalfe RK , Park JJH. Diversity Action Plans in Clinical Trials. JAMA. Published online September 20, 2024. doi:10.1001/jama.2024.16009

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Securing adolescent health and well-being today is vital for the health of future generations - WHO

Increased investment is urgently needed to address evolving health risks and meet the mental and sexual and reproductive health needs for the nearly 1.3 billion adolescents (aged 10-19 years) globally, according to a new scientific publication released by the World Health Organization (WHO).  Adolescence is a unique and critical stage of human development, involving major physical, emotional, and social transitions, and is a pivotal window for laying long-term foundations for good health.

“Promoting and protecting the health and rights of young people is essential to building a better future for our world,” said Dr Tedros Adhanom Ghebreyesus, Director-General of WHO. “Conversely, failing to address the health threats that adolescents face – some longstanding, some emerging – will not only have serious and life-threatening consequences for young people themselves, but will create spiraling economic costs for societies. That makes investing in services and programmes for adolescent health both a moral imperative and an economic no-brainer.”

The publication was launched at an event on the margins of the United Nations’ Summit of the Future . It highlights a number of troubling trends in adolescent health observed over the last decade, pointing to the urgent need for action.

At least 1 in 7 adolescents globally now suffer from a mental disorder, for instance, with particularly high rates of depression and anxiety.  Anaemia among adolescent girls remains prevalent, at levels similar to those in 2010, while close to 1 in 10 adolescents are obese.  Sexually transmitted infections (STIs) including syphilis, chlamydia, trichomoniasis, and genital herpes that commonly occur among youth are rising, and if left untreated, can have lifelong implications for health.  

Meanwhile violence, including bullying, affects millions of young people worldwide each year, with devastating impacts on their physical and mental health.

Concerningly, attempts to roll-back adolescents’ access to sexual and reproductive health care and comprehensive sexuality education have escalated amidst a growing backlash against gender equality and human rights. Restrictive age of consent policies are limiting their access to STI and HIV services. Such measures can marginalize young people, reduce health-seeking behaviour, and lead to lasting negative health impacts.

The study emphasizes other broader fundamental challenges to the future of adolescents including climate change, conflict, and inequality.

The authors also highlight that gains are possible with the right investment and support.  For example, adolescent HIV infections have declined, due to coordinated and persistent efforts in this area. Adolescent pregnancy and harmful practices such as female genital mutilation and early marriage have reduced. In addition, many positive trends in health outcomes are linked to more time in school, especially for girls; since 2000, the number of secondary-school-age children out of school decreased by nearly 30%.

Against this backdrop, the findings make a strong case for investing in adolescent health and well-being, with attention to foundational elements including education, healthcare, and nutrition.  The authors call for enacting and implementing laws and policies that protect adolescent health and rights, for health systems and services to be more responsive to adolescents’ unique needs, and for the prioritization of youth engagement and empowerment across research, programming, and policymaking.

“Adolescents are powerful and incredibly creative forces for good when they are able to shape the agenda for their well-being and their future,” said Rajat Khosla, Executive Director of the Partnership for Maternal, Newborn and Child Health (PMNCH), which co-hosted the event where the publication as launched. “Leaders must listen to what young people want and ensure they are active partners and decision-makers. They are critical for the world’s future social, economic, and political stability, and if given the platform they need, they can help make a better and healthier world possible for everyone.”

Earlier this year, world leaders committed to accelerate efforts to improve maternal and child health , including adolescent health, at the World Health Assembly.  Implementing these commitments, as well as those reflected in the UN’s Pact for the Future, will be critical to protecting and promoting the health and well-being of current and future generations.

Notes for editors 

The publication was released at a high-level event convened on the margins of the UN General Assembly. It was hosted by the Governments of Chile, Colombia, and Ireland along with the UN’s Human Reproduction Programme, PMNCH and WHO in collaboration with: FP2030, Guttmacher, International Association for Adolescent Health (IAAH), Johns Hopkins Bloomberg School of Public Health (JHUSPH), Plan International, UNESCO, UNFPA, Women Deliver, and YieldHub.  

The Summit of the Future takes place on September 22 and 23, 2024, seeking new consensus around how the international system can evolve to better meet the needs of current and future generations. 

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  6. PDF TOOL 11: SAMPLE CASE STUDIES & ACTION PLANS

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  7. How to write a case study

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  8. Alternative Courses of Action in Case Study: Examples and ...

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  9. Section 5. Developing an Action Plan

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  10. How to Create an Effective Action Plan (Examples & Templates)

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  11. 4 Examples of an Action Plan

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  12. PDF Case Study of the San Pedro Bay Ports' Clean Air Action Plan (CAAP

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  13. PfS Examples: Plans, Action Plans, Superintendent Goals, and Case Studies

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  14. Action plan for restoration of coral reef coastal protection services

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  15. PDF Case Study: Action Plan for Integrated Water Resources Management ...

    Case Study: Action Plan for Integrated Water Resources Management in Burkina Faso (#338) 1 Problems & Constraints The frequency of droughts in Burkina Fas o and its location in the Sahel contribute to the nation's water supply problems. The country has 17.5 cu km of renewable water resources, but only 66% percent of the urban

  16. CFO Plus: Case Study

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  17. Ganga Action Plan

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  19. Difference Between Action Research and Case Study

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  20. Ganga Action Plan Project & Its Objectives with Case Study

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  21. Developing an Action Plan for Sustainable ...

    The resulting action plan is the product of a year of research and consultation that helped achieve the following: 1. Understand the issues related to consumption and production in the Philippines, and the applicability of a circular economy model; 2. Identify pathways for intervention, and draft the action plan; and . 3.

  22. Case Study on Ganga Action Plan

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  23. A bottom-up, One Health approach to assessing progress in the

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  24. Diversity Action Plans in Clinical Trials

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  25. Securing adolescent health and well-being today is vital for the health

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