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Descriptive Research Design – Types, Methods and Examples

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Descriptive Research Design

Definition:

Descriptive research design is a type of research methodology that aims to describe or document the characteristics, behaviors, attitudes, opinions, or perceptions of a group or population being studied.

Descriptive research design does not attempt to establish cause-and-effect relationships between variables or make predictions about future outcomes. Instead, it focuses on providing a detailed and accurate representation of the data collected, which can be useful for generating hypotheses, exploring trends, and identifying patterns in the data.

Types of Descriptive Research Design

Types of Descriptive Research Design are as follows:

Cross-sectional Study

This involves collecting data at a single point in time from a sample or population to describe their characteristics or behaviors. For example, a researcher may conduct a cross-sectional study to investigate the prevalence of certain health conditions among a population, or to describe the attitudes and beliefs of a particular group.

Longitudinal Study

This involves collecting data over an extended period of time, often through repeated observations or surveys of the same group or population. Longitudinal studies can be used to track changes in attitudes, behaviors, or outcomes over time, or to investigate the effects of interventions or treatments.

This involves an in-depth examination of a single individual, group, or situation to gain a detailed understanding of its characteristics or dynamics. Case studies are often used in psychology, sociology, and business to explore complex phenomena or to generate hypotheses for further research.

Survey Research

This involves collecting data from a sample or population through standardized questionnaires or interviews. Surveys can be used to describe attitudes, opinions, behaviors, or demographic characteristics of a group, and can be conducted in person, by phone, or online.

Observational Research

This involves observing and documenting the behavior or interactions of individuals or groups in a natural or controlled setting. Observational studies can be used to describe social, cultural, or environmental phenomena, or to investigate the effects of interventions or treatments.

Correlational Research

This involves examining the relationships between two or more variables to describe their patterns or associations. Correlational studies can be used to identify potential causal relationships or to explore the strength and direction of relationships between variables.

Data Analysis Methods

Descriptive research design data analysis methods depend on the type of data collected and the research question being addressed. Here are some common methods of data analysis for descriptive research:

Descriptive Statistics

This method involves analyzing data to summarize and describe the key features of a sample or population. Descriptive statistics can include measures of central tendency (e.g., mean, median, mode) and measures of variability (e.g., range, standard deviation).

Cross-tabulation

This method involves analyzing data by creating a table that shows the frequency of two or more variables together. Cross-tabulation can help identify patterns or relationships between variables.

Content Analysis

This method involves analyzing qualitative data (e.g., text, images, audio) to identify themes, patterns, or trends. Content analysis can be used to describe the characteristics of a sample or population, or to identify factors that influence attitudes or behaviors.

Qualitative Coding

This method involves analyzing qualitative data by assigning codes to segments of data based on their meaning or content. Qualitative coding can be used to identify common themes, patterns, or categories within the data.

Visualization

This method involves creating graphs or charts to represent data visually. Visualization can help identify patterns or relationships between variables and make it easier to communicate findings to others.

Comparative Analysis

This method involves comparing data across different groups or time periods to identify similarities and differences. Comparative analysis can help describe changes in attitudes or behaviors over time or differences between subgroups within a population.

Applications of Descriptive Research Design

Descriptive research design has numerous applications in various fields. Some of the common applications of descriptive research design are:

Market research: Descriptive research design is widely used in market research to understand consumer preferences, behavior, and attitudes. This helps companies to develop new products and services, improve marketing strategies, and increase customer satisfaction.
Health research: Descriptive research design is used in health research to describe the prevalence and distribution of a disease or health condition in a population. This helps healthcare providers to develop prevention and treatment strategies.
Educational research: Descriptive research design is used in educational research to describe the performance of students, schools, or educational programs. This helps educators to improve teaching methods and develop effective educational programs.
Social science research: Descriptive research design is used in social science research to describe social phenomena such as cultural norms, values, and beliefs. This helps researchers to understand social behavior and develop effective policies.
Public opinion research: Descriptive research design is used in public opinion research to understand the opinions and attitudes of the general public on various issues. This helps policymakers to develop effective policies that are aligned with public opinion.
Environmental research: Descriptive research design is used in environmental research to describe the environmental conditions of a particular region or ecosystem. This helps policymakers and environmentalists to develop effective conservation and preservation strategies.

Descriptive Research Design Examples

Here are some real-time examples of descriptive research designs:

A restaurant chain wants to understand the demographics and attitudes of its customers. They conduct a survey asking customers about their age, gender, income, frequency of visits, favorite menu items, and overall satisfaction. The survey data is analyzed using descriptive statistics and cross-tabulation to describe the characteristics of their customer base.
A medical researcher wants to describe the prevalence and risk factors of a particular disease in a population. They conduct a cross-sectional study in which they collect data from a sample of individuals using a standardized questionnaire. The data is analyzed using descriptive statistics and cross-tabulation to identify patterns in the prevalence and risk factors of the disease.
An education researcher wants to describe the learning outcomes of students in a particular school district. They collect test scores from a representative sample of students in the district and use descriptive statistics to calculate the mean, median, and standard deviation of the scores. They also create visualizations such as histograms and box plots to show the distribution of scores.
A marketing team wants to understand the attitudes and behaviors of consumers towards a new product. They conduct a series of focus groups and use qualitative coding to identify common themes and patterns in the data. They also create visualizations such as word clouds to show the most frequently mentioned topics.
An environmental scientist wants to describe the biodiversity of a particular ecosystem. They conduct an observational study in which they collect data on the species and abundance of plants and animals in the ecosystem. The data is analyzed using descriptive statistics to describe the diversity and richness of the ecosystem.

How to Conduct Descriptive Research Design

To conduct a descriptive research design, you can follow these general steps:

Define your research question: Clearly define the research question or problem that you want to address. Your research question should be specific and focused to guide your data collection and analysis.
Choose your research method: Select the most appropriate research method for your research question. As discussed earlier, common research methods for descriptive research include surveys, case studies, observational studies, cross-sectional studies, and longitudinal studies.
Design your study: Plan the details of your study, including the sampling strategy, data collection methods, and data analysis plan. Determine the sample size and sampling method, decide on the data collection tools (such as questionnaires, interviews, or observations), and outline your data analysis plan.
Collect data: Collect data from your sample or population using the data collection tools you have chosen. Ensure that you follow ethical guidelines for research and obtain informed consent from participants.
Analyze data: Use appropriate statistical or qualitative analysis methods to analyze your data. As discussed earlier, common data analysis methods for descriptive research include descriptive statistics, cross-tabulation, content analysis, qualitative coding, visualization, and comparative analysis.
I nterpret results: Interpret your findings in light of your research question and objectives. Identify patterns, trends, and relationships in the data, and describe the characteristics of your sample or population.
Draw conclusions and report results: Draw conclusions based on your analysis and interpretation of the data. Report your results in a clear and concise manner, using appropriate tables, graphs, or figures to present your findings. Ensure that your report follows accepted research standards and guidelines.

When to Use Descriptive Research Design

Descriptive research design is used in situations where the researcher wants to describe a population or phenomenon in detail. It is used to gather information about the current status or condition of a group or phenomenon without making any causal inferences. Descriptive research design is useful in the following situations:

Exploratory research: Descriptive research design is often used in exploratory research to gain an initial understanding of a phenomenon or population.
Identifying trends: Descriptive research design can be used to identify trends or patterns in a population, such as changes in consumer behavior or attitudes over time.
Market research: Descriptive research design is commonly used in market research to understand consumer preferences, behavior, and attitudes.
Health research: Descriptive research design is useful in health research to describe the prevalence and distribution of a disease or health condition in a population.
Social science research: Descriptive research design is used in social science research to describe social phenomena such as cultural norms, values, and beliefs.
Educational research: Descriptive research design is used in educational research to describe the performance of students, schools, or educational programs.

Purpose of Descriptive Research Design

The main purpose of descriptive research design is to describe and measure the characteristics of a population or phenomenon in a systematic and objective manner. It involves collecting data that describe the current status or condition of the population or phenomenon of interest, without manipulating or altering any variables.

The purpose of descriptive research design can be summarized as follows:

To provide an accurate description of a population or phenomenon: Descriptive research design aims to provide a comprehensive and accurate description of a population or phenomenon of interest. This can help researchers to develop a better understanding of the characteristics of the population or phenomenon.
To identify trends and patterns: Descriptive research design can help researchers to identify trends and patterns in the data, such as changes in behavior or attitudes over time. This can be useful for making predictions and developing strategies.
To generate hypotheses: Descriptive research design can be used to generate hypotheses or research questions that can be tested in future studies. For example, if a descriptive study finds a correlation between two variables, this could lead to the development of a hypothesis about the causal relationship between the variables.
To establish a baseline: Descriptive research design can establish a baseline or starting point for future research. This can be useful for comparing data from different time periods or populations.

Characteristics of Descriptive Research Design

Descriptive research design has several key characteristics that distinguish it from other research designs. Some of the main characteristics of descriptive research design are:

Objective : Descriptive research design is objective in nature, which means that it focuses on collecting factual and accurate data without any personal bias. The researcher aims to report the data objectively without any personal interpretation.
Non-experimental: Descriptive research design is non-experimental, which means that the researcher does not manipulate any variables. The researcher simply observes and records the behavior or characteristics of the population or phenomenon of interest.
Quantitative : Descriptive research design is quantitative in nature, which means that it involves collecting numerical data that can be analyzed using statistical techniques. This helps to provide a more precise and accurate description of the population or phenomenon.
Cross-sectional: Descriptive research design is often cross-sectional, which means that the data is collected at a single point in time. This can be useful for understanding the current state of the population or phenomenon, but it may not provide information about changes over time.
Large sample size: Descriptive research design typically involves a large sample size, which helps to ensure that the data is representative of the population of interest. A large sample size also helps to increase the reliability and validity of the data.
Systematic and structured: Descriptive research design involves a systematic and structured approach to data collection, which helps to ensure that the data is accurate and reliable. This involves using standardized procedures for data collection, such as surveys, questionnaires, or observation checklists.

Advantages of Descriptive Research Design

Descriptive research design has several advantages that make it a popular choice for researchers. Some of the main advantages of descriptive research design are:

Provides an accurate description: Descriptive research design is focused on accurately describing the characteristics of a population or phenomenon. This can help researchers to develop a better understanding of the subject of interest.
Easy to conduct: Descriptive research design is relatively easy to conduct and requires minimal resources compared to other research designs. It can be conducted quickly and efficiently, and data can be collected through surveys, questionnaires, or observations.
Useful for generating hypotheses: Descriptive research design can be used to generate hypotheses or research questions that can be tested in future studies. For example, if a descriptive study finds a correlation between two variables, this could lead to the development of a hypothesis about the causal relationship between the variables.
Large sample size : Descriptive research design typically involves a large sample size, which helps to ensure that the data is representative of the population of interest. A large sample size also helps to increase the reliability and validity of the data.
Can be used to monitor changes : Descriptive research design can be used to monitor changes over time in a population or phenomenon. This can be useful for identifying trends and patterns, and for making predictions about future behavior or attitudes.
Can be used in a variety of fields : Descriptive research design can be used in a variety of fields, including social sciences, healthcare, business, and education.

Limitation of Descriptive Research Design

Descriptive research design also has some limitations that researchers should consider before using this design. Some of the main limitations of descriptive research design are:

Cannot establish cause and effect: Descriptive research design cannot establish cause and effect relationships between variables. It only provides a description of the characteristics of the population or phenomenon of interest.
Limited generalizability: The results of a descriptive study may not be generalizable to other populations or situations. This is because descriptive research design often involves a specific sample or situation, which may not be representative of the broader population.
Potential for bias: Descriptive research design can be subject to bias, particularly if the researcher is not objective in their data collection or interpretation. This can lead to inaccurate or incomplete descriptions of the population or phenomenon of interest.
Limited depth: Descriptive research design may provide a superficial description of the population or phenomenon of interest. It does not delve into the underlying causes or mechanisms behind the observed behavior or characteristics.
Limited utility for theory development: Descriptive research design may not be useful for developing theories about the relationship between variables. It only provides a description of the variables themselves.
Relies on self-report data: Descriptive research design often relies on self-report data, such as surveys or questionnaires. This type of data may be subject to biases, such as social desirability bias or recall bias.

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Descriptive Research Designs: Types, Examples & Methods

One of the components of research is getting enough information about the research problem—the what, how, when and where answers, which is why descriptive research is an important type of research. It is very useful when conducting research whose aim is to identify characteristics, frequencies, trends, correlations, and categories.

This research method takes a problem with little to no relevant information and gives it a befitting description using qualitative and quantitative research method s. Descriptive research aims to accurately describe a research problem.

In the subsequent sections, we will be explaining what descriptive research means, its types, examples, and data collection methods.

What is Descriptive Research?

Descriptive research is a type of research that describes a population, situation, or phenomenon that is being studied. It focuses on answering the how, what, when, and where questions If a research problem, rather than the why.

This is mainly because it is important to have a proper understanding of what a research problem is about before investigating why it exists in the first place.

For example, an investor considering an investment in the ever-changing Amsterdam housing market needs to understand what the current state of the market is, how it changes (increasing or decreasing), and when it changes (time of the year) before asking for the why. This is where descriptive research comes in.

What Are The Types of Descriptive Research?

Descriptive research is classified into different types according to the kind of approach that is used in conducting descriptive research. The different types of descriptive research are highlighted below:

Descriptive-survey

Descriptive survey research uses surveys to gather data about varying subjects. This data aims to know the extent to which different conditions can be obtained among these subjects.

For example, a researcher wants to determine the qualification of employed professionals in Maryland. He uses a survey as his research instrument , and each item on the survey related to qualifications is subjected to a Yes/No answer.

This way, the researcher can describe the qualifications possessed by the employed demographics of this community.

Descriptive-normative survey

This is an extension of the descriptive survey, with the addition being the normative element. In the descriptive-normative survey, the results of the study should be compared with the norm.

For example, an organization that wishes to test the skills of its employees by a team may have them take a skills test. The skills tests are the evaluation tool in this case, and the result of this test is compared with the norm of each role.

If the score of the team is one standard deviation above the mean, it is very satisfactory, if within the mean, satisfactory, and one standard deviation below the mean is unsatisfactory.

Descriptive-status

This is a quantitative description technique that seeks to answer questions about real-life situations. For example, a researcher researching the income of the employees in a company, and the relationship with their performance.

A survey will be carried out to gather enough data about the income of the employees, then their performance will be evaluated and compared to their income. This will help determine whether a higher income means better performance and low income means lower performance or vice versa.

Descriptive-analysis

The descriptive-analysis method of research describes a subject by further analyzing it, which in this case involves dividing it into 2 parts. For example, the HR personnel of a company that wishes to analyze the job role of each employee of the company may divide the employees into the people that work at the Headquarters in the US and those that work from Oslo, Norway office.

A questionnaire is devised to analyze the job role of employees with similar salaries and who work in similar positions.

Descriptive classification

This method is employed in biological sciences for the classification of plants and animals. A researcher who wishes to classify the sea animals into different species will collect samples from various search stations, then classify them accordingly.

Descriptive-comparative

In descriptive-comparative research, the researcher considers 2 variables that are not manipulated, and establish a formal procedure to conclude that one is better than the other. For example, an examination body wants to determine the better method of conducting tests between paper-based and computer-based tests.

A random sample of potential participants of the test may be asked to use the 2 different methods, and factors like failure rates, time factors, and others will be evaluated to arrive at the best method.

Correlative Survey

Correlative surveys are used to determine whether the relationship between 2 variables is positive, negative, or neutral. That is, if 2 variables say X and Y are directly proportional, inversely proportional or are not related to each other.

Examples of Descriptive Research

There are different examples of descriptive research, that may be highlighted from its types, uses, and applications. However, we will be restricting ourselves to only 3 distinct examples in this article.

Comparing Student Performance:

An academic institution may wish 2 compare the performance of its junior high school students in English language and Mathematics. This may be used to classify students based on 2 major groups, with one group going ahead to study while courses, while the other study courses in the Arts & Humanities field.

Students who are more proficient in mathematics will be encouraged to go into STEM and vice versa. Institutions may also use this data to identify students’ weak points and work on ways to assist them.

Scientific Classification

During the major scientific classification of plants, animals, and periodic table elements, the characteristics and components of each subject are evaluated and used to determine how they are classified.

For example, living things may be classified into kingdom Plantae or kingdom animal is depending on their nature. Further classification may group animals into mammals, pieces, vertebrae, invertebrae, etc.

All these classifications are made a result of descriptive research which describes what they are.

Human Behavior

When studying human behaviour based on a factor or event, the researcher observes the characteristics, behaviour, and reaction, then use it to conclude. A company willing to sell to its target market needs to first study the behaviour of the market.

This may be done by observing how its target reacts to a competitor’s product, then use it to determine their behaviour.

What are the Characteristics of Descriptive Research?

The characteristics of descriptive research can be highlighted from its definition, applications, data collection methods, and examples. Some characteristics of descriptive research are:

Quantitativeness

Descriptive research uses a quantitative research method by collecting quantifiable information to be used for statistical analysis of the population sample. This is very common when dealing with research in the physical sciences.

Qualitativeness

It can also be carried out using the qualitative research method, to properly describe the research problem. This is because descriptive research is more explanatory than exploratory or experimental.

Uncontrolled variables

In descriptive research, researchers cannot control the variables like they do in experimental research.

The basis for further research

The results of descriptive research can be further analyzed and used in other research methods. It can also inform the next line of research, including the research method that should be used.

This is because it provides basic information about the research problem, which may give birth to other questions like why a particular thing is the way it is.

Why Use Descriptive Research Design?

Descriptive research can be used to investigate the background of a research problem and get the required information needed to carry out further research. It is used in multiple ways by different organizations, and especially when getting the required information about their target audience.

Define subject characteristics :

It is used to determine the characteristics of the subjects, including their traits, behaviour, opinion, etc. This information may be gathered with the use of surveys, which are shared with the respondents who in this case, are the research subjects.

For example, a survey evaluating the number of hours millennials in a community spends on the internet weekly, will help a service provider make informed business decisions regarding the market potential of the community.

Measure Data Trends

It helps to measure the changes in data over some time through statistical methods. Consider the case of individuals who want to invest in stock markets, so they evaluate the changes in prices of the available stocks to make a decision investment decision.

Brokerage companies are however the ones who carry out the descriptive research process, while individuals can view the data trends and make decisions.

Descriptive research is also used to compare how different demographics respond to certain variables. For example, an organization may study how people with different income levels react to the launch of a new Apple phone.

This kind of research may take a survey that will help determine which group of individuals are purchasing the new Apple phone. Do the low-income earners also purchase the phone, or only the high-income earners do?

Further research using another technique will explain why low-income earners are purchasing the phone even though they can barely afford it. This will help inform strategies that will lure other low-income earners and increase company sales.

Validate existing conditions

When you are not sure about the validity of an existing condition, you can use descriptive research to ascertain the underlying patterns of the research object. This is because descriptive research methods make an in-depth analysis of each variable before making conclusions.

Conducted Overtime

Descriptive research is conducted over some time to ascertain the changes observed at each point in time. The higher the number of times it is conducted, the more authentic the conclusion will be.

What are the Disadvantages of Descriptive Research?

Response and Non-response Bias

Respondents may either decide not to respond to questions or give incorrect responses if they feel the questions are too confidential. When researchers use observational methods, respondents may also decide to behave in a particular manner because they feel they are being watched.

The researcher may decide to influence the result of the research due to personal opinion or bias towards a particular subject. For example, a stockbroker who also has a business of his own may try to lure investors into investing in his own company by manipulating results.
A case-study or sample taken from a large population is not representative of the whole population.
Limited scope:The scope of descriptive research is limited to the what of research, with no information on why thereby limiting the scope of the research.

What are the Data Collection Methods in Descriptive Research?

There are 3 main data collection methods in descriptive research, namely; observational method, case study method, and survey research.

1. Observational Method

The observational method allows researchers to collect data based on their view of the behaviour and characteristics of the respondent, with the respondents themselves not directly having an input. It is often used in market research, psychology, and some other social science research to understand human behaviour.

It is also an important aspect of physical scientific research, with it being one of the most effective methods of conducting descriptive research . This process can be said to be either quantitative or qualitative.

Quantitative observation involved the objective collection of numerical data , whose results can be analyzed using numerical and statistical methods.

Qualitative observation, on the other hand, involves the monitoring of characteristics and not the measurement of numbers. The researcher makes his observation from a distance, records it, and is used to inform conclusions.

2. Case Study Method

A case study is a sample group (an individual, a group of people, organizations, events, etc.) whose characteristics are used to describe the characteristics of a larger group in which the case study is a subgroup. The information gathered from investigating a case study may be generalized to serve the larger group.

This generalization, may, however, be risky because case studies are not sufficient to make accurate predictions about larger groups. Case studies are a poor case of generalization.

3. Survey Research

This is a very popular data collection method in research designs. In survey research, researchers create a survey or questionnaire and distribute it to respondents who give answers.

Generally, it is used to obtain quick information directly from the primary source and also conducting rigorous quantitative and qualitative research. In some cases, survey research uses a blend of both qualitative and quantitative strategies.

Survey research can be carried out both online and offline using the following methods

Online Surveys: This is a cheap method of carrying out surveys and getting enough responses. It can be carried out using Formplus, an online survey builder. Formplus has amazing tools and features that will help increase response rates.
Offline Surveys: This includes paper forms, mobile offline forms , and SMS-based forms.

What Are The Differences Between Descriptive and Correlational Research?

Before going into the differences between descriptive and correlation research, we need to have a proper understanding of what correlation research is about. Therefore, we will be giving a summary of the correlation research below.

Correlational research is a type of descriptive research, which is used to measure the relationship between 2 variables, with the researcher having no control over them. It aims to find whether there is; positive correlation (both variables change in the same direction), negative correlation (the variables change in the opposite direction), or zero correlation (there is no relationship between the variables).

Correlational research may be used in 2 situations;

(i) when trying to find out if there is a relationship between two variables, and

(ii) when a causal relationship is suspected between two variables, but it is impractical or unethical to conduct experimental research that manipulates one of the variables.

Below are some of the differences between correlational and descriptive research:

Definitions :

Descriptive research aims is a type of research that provides an in-depth understanding of the study population, while correlational research is the type of research that measures the relationship between 2 variables.

Characteristics :

Descriptive research provides descriptive data explaining what the research subject is about, while correlation research explores the relationship between data and not their description.

Predictions :

Predictions cannot be made in descriptive research while correlation research accommodates the possibility of making predictions.

Descriptive Research vs. Causal Research

Descriptive research and causal research are both research methodologies, however, one focuses on a subject’s behaviors while the latter focuses on a relationship’s cause-and-effect. To buttress the above point, descriptive research aims to describe and document the characteristics, behaviors, or phenomena of a particular or specific population or situation.

It focuses on providing an accurate and detailed account of an already existing state of affairs between variables. Descriptive research answers the questions of “what,” “where,” “when,” and “how” without attempting to establish any causal relationships or explain any underlying factors that might have caused the behavior.

Causal research, on the other hand, seeks to determine cause-and-effect relationships between variables. It aims to point out the factors that influence or cause a particular result or behavior. Causal research involves manipulating variables, controlling conditions or a subgroup, and observing the resulting effects. The primary objective of causal research is to establish a cause-effect relationship and provide insights into why certain phenomena happen the way they do.

Descriptive Research vs. Analytical Research

Descriptive research provides a detailed and comprehensive account of a specific situation or phenomenon. It focuses on describing and summarizing data without making inferences or attempting to explain underlying factors or the cause of the factor.

It is primarily concerned with providing an accurate and objective representation of the subject of research. While analytical research goes beyond the description of the phenomena and seeks to analyze and interpret data to discover if there are patterns, relationships, or any underlying factors.

It examines the data critically, applies statistical techniques or other analytical methods, and draws conclusions based on the discovery. Analytical research also aims to explore the relationships between variables and understand the underlying mechanisms or processes involved.

Descriptive Research vs. Exploratory Research

Descriptive research is a research method that focuses on providing a detailed and accurate account of a specific situation, group, or phenomenon. This type of research describes the characteristics, behaviors, or relationships within the given context without looking for an underlying cause.

Descriptive research typically involves collecting and analyzing quantitative or qualitative data to generate descriptive statistics or narratives. Exploratory research differs from descriptive research because it aims to explore and gain firsthand insights or knowledge into a relatively unexplored or poorly understood topic.

It focuses on generating ideas, hypotheses, or theories rather than providing definitive answers. Exploratory research is often conducted at the early stages of a research project to gather preliminary information and identify key variables or factors for further investigation. It involves open-ended interviews, observations, or small-scale surveys to gather qualitative data.

Read More – Exploratory Research: What are its Method & Examples?

Descriptive Research vs. Experimental Research

Descriptive research aims to describe and document the characteristics, behaviors, or phenomena of a particular population or situation. It focuses on providing an accurate and detailed account of the existing state of affairs.

Descriptive research typically involves collecting data through surveys, observations, or existing records and analyzing the data to generate descriptive statistics or narratives. It does not involve manipulating variables or establishing cause-and-effect relationships.

Experimental research, on the other hand, involves manipulating variables and controlling conditions to investigate cause-and-effect relationships. It aims to establish causal relationships by introducing an intervention or treatment and observing the resulting effects.

Experimental research typically involves randomly assigning participants to different groups, such as control and experimental groups, and measuring the outcomes. It allows researchers to control for confounding variables and draw causal conclusions.

Related – Experimental vs Non-Experimental Research: 15 Key Differences

Descriptive Research vs. Explanatory Research

Descriptive research focuses on providing a detailed and accurate account of a specific situation, group, or phenomenon. It aims to describe the characteristics, behaviors, or relationships within the given context.

Descriptive research is primarily concerned with providing an objective representation of the subject of study without explaining underlying causes or mechanisms. Explanatory research seeks to explain the relationships between variables and uncover the underlying causes or mechanisms.

It goes beyond description and aims to understand the reasons or factors that influence a particular outcome or behavior. Explanatory research involves analyzing data, conducting statistical analyses, and developing theories or models to explain the observed relationships.

Descriptive Research vs. Inferential Research

Descriptive research focuses on describing and summarizing data without making inferences or generalizations beyond the specific sample or population being studied. It aims to provide an accurate and objective representation of the subject of study.

Descriptive research typically involves analyzing data to generate descriptive statistics, such as means, frequencies, or percentages, to describe the characteristics or behaviors observed.

Inferential research, however, involves making inferences or generalizations about a larger population based on a smaller sample.

It aims to draw conclusions about the population characteristics or relationships by analyzing the sample data. Inferential research uses statistical techniques to estimate population parameters, test hypotheses, and determine the level of confidence or significance in the findings.

Related – Inferential Statistics: Definition, Types + Examples

Conclusion

The uniqueness of descriptive research partly lies in its ability to explore both quantitative and qualitative research methods. Therefore, when conducting descriptive research, researchers have the opportunity to use a wide variety of techniques that aids the research process.

Descriptive research explores research problems in-depth, beyond the surface level thereby giving a detailed description of the research subject. That way, it can aid further research in the field, including other research methods .

It is also very useful in solving real-life problems in various fields of social science, physical science, and education.

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What is descriptive research?

Last updated

5 February 2023

Reviewed by

Cathy Heath

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Descriptive research is a common investigatory model used by researchers in various fields, including social sciences, linguistics, and academia.

Read on to understand the characteristics of descriptive research and explore its underlying techniques, processes, and procedures.

Analyze your descriptive research

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Descriptive research is an exploratory research method. It enables researchers to precisely and methodically describe a population, circumstance, or phenomenon.

As the name suggests, descriptive research describes the characteristics of the group, situation, or phenomenon being studied without manipulating variables or testing hypotheses . This can be reported using surveys , observational studies, and case studies. You can use both quantitative and qualitative methods to compile the data.

Besides making observations and then comparing and analyzing them, descriptive studies often develop knowledge concepts and provide solutions to critical issues. It always aims to answer how the event occurred, when it occurred, where it occurred, and what the problem or phenomenon is.

Characteristics of descriptive research

The following are some of the characteristics of descriptive research:

Quantitativeness

Descriptive research can be quantitative as it gathers quantifiable data to statistically analyze a population sample. These numbers can show patterns, connections, and trends over time and can be discovered using surveys, polls, and experiments.

Qualitativeness

Descriptive research can also be qualitative. It gives meaning and context to the numbers supplied by quantitative descriptive research .

Researchers can use tools like interviews, focus groups, and ethnographic studies to illustrate why things are what they are and help characterize the research problem. This is because it’s more explanatory than exploratory or experimental research.

Uncontrolled variables

Descriptive research differs from experimental research in that researchers cannot manipulate the variables. They are recognized, scrutinized, and quantified instead. This is one of its most prominent features.

Cross-sectional studies

Descriptive research is a cross-sectional study because it examines several areas of the same group. It involves obtaining data on multiple variables at the personal level during a certain period. It’s helpful when trying to understand a larger community’s habits or preferences.

Carried out in a natural environment

Descriptive studies are usually carried out in the participants’ everyday environment, which allows researchers to avoid influencing responders by collecting data in a natural setting. You can use online surveys or survey questions to collect data or observe.

Basis for further research

You can further dissect descriptive research’s outcomes and use them for different types of investigation. The outcomes also serve as a foundation for subsequent investigations and can guide future studies. For example, you can use the data obtained in descriptive research to help determine future research designs.

Descriptive research methods

There are three basic approaches for gathering data in descriptive research: observational, case study, and survey.

You can use surveys to gather data in descriptive research. This involves gathering information from many people using a questionnaire and interview .

Surveys remain the dominant research tool for descriptive research design. Researchers can conduct various investigations and collect multiple types of data (quantitative and qualitative) using surveys with diverse designs.

You can conduct surveys over the phone, online, or in person. Your survey might be a brief interview or conversation with a set of prepared questions intended to obtain quick information from the primary source.

Observation

This descriptive research method involves observing and gathering data on a population or phenomena without manipulating variables. It is employed in psychology, market research , and other social science studies to track and understand human behavior.

Observation is an essential component of descriptive research. It entails gathering data and analyzing it to see whether there is a relationship between the two variables in the study. This strategy usually allows for both qualitative and quantitative data analysis.

Case studies

A case study can outline a specific topic’s traits. The topic might be a person, group, event, or organization.

It involves using a subset of a larger group as a sample to characterize the features of that larger group.

You can generalize knowledge gained from studying a case study to benefit a broader audience.

This approach entails carefully examining a particular group, person, or event over time. You can learn something new about the study topic by using a small group to better understand the dynamics of the entire group.

Types of descriptive research

There are several types of descriptive study. The most well-known include cross-sectional studies, census surveys, sample surveys, case reports, and comparison studies.

Case reports and case series

In the healthcare and medical fields, a case report is used to explain a patient’s circumstances when suffering from an uncommon illness or displaying certain symptoms. Case reports and case series are both collections of related cases. They have aided the advancement of medical knowledge on countless occasions.

The normative component is an addition to the descriptive survey. In the descriptive–normative survey, you compare the study’s results to the norm.

Descriptive survey

This descriptive type of research employs surveys to collect information on various topics. This data aims to determine the degree to which certain conditions may be attained.

You can extrapolate or generalize the information you obtain from sample surveys to the larger group being researched.

Correlative survey

Correlative surveys help establish if there is a positive, negative, or neutral connection between two variables.

Performing census surveys involves gathering relevant data on several aspects of a given population. These units include individuals, families, organizations, objects, characteristics, and properties.

During descriptive research, you gather different degrees of interest over time from a specific population. Cross-sectional studies provide a glimpse of a phenomenon’s prevalence and features in a population. There are no ethical challenges with them and they are quite simple and inexpensive to carry out.

Comparative studies

These surveys compare the two subjects’ conditions or characteristics. The subjects may include research variables, organizations, plans, and people.

Comparison points, assumption of similarities, and criteria of comparison are three important variables that affect how well and accurately comparative studies are conducted.

For instance, descriptive research can help determine how many CEOs hold a bachelor’s degree and what proportion of low-income households receive government help.

Pros and cons

The primary advantage of descriptive research designs is that researchers can create a reliable and beneficial database for additional study. To conduct any inquiry, you need access to reliable information sources that can give you a firm understanding of a situation.

Quantitative studies are time- and resource-intensive, so knowing the hypotheses viable for testing is crucial. The basic overview of descriptive research provides helpful hints as to which variables are worth quantitatively examining. This is why it’s employed as a precursor to quantitative research designs.

Some experts view this research as untrustworthy and unscientific. However, there is no way to assess the findings because you don’t manipulate any variables statistically.

Cause-and-effect correlations also can’t be established through descriptive investigations. Additionally, observational study findings cannot be replicated, which prevents a review of the findings and their replication.

The absence of statistical and in-depth analysis and the rather superficial character of the investigative procedure are drawbacks of this research approach.

Descriptive research examples and applications

Several descriptive research examples are emphasized based on their types, purposes, and applications. Research questions often begin with “What is …” These studies help find solutions to practical issues in social science, physical science, and education.

Here are some examples and applications of descriptive research:

Determining consumer perception and behavior

Organizations use descriptive research designs to determine how various demographic groups react to a certain product or service.

For example, a business looking to sell to its target market should research the market’s behavior first. When researching human behavior in response to a cause or event, the researcher pays attention to the traits, actions, and responses before drawing a conclusion.

Scientific classification

Scientific descriptive research enables the classification of organisms and their traits and constituents.

Measuring data trends

A descriptive study design’s statistical capabilities allow researchers to track data trends over time. It’s frequently used to determine the study target’s current circumstances and underlying patterns.

Conduct comparison

Organizations can use a descriptive research approach to learn how various demographics react to a certain product or service. For example, you can study how the target market responds to a competitor’s product and use that information to infer their behavior.

Bottom line

A descriptive research design is suitable for exploring certain topics and serving as a prelude to larger quantitative investigations. It provides a comprehensive understanding of the “what” of the group or thing you’re investigating.

This research type acts as the cornerstone of other research methodologies . It is distinctive because it can use quantitative and qualitative research approaches at the same time.

What is descriptive research design?

Descriptive research design aims to systematically obtain information to describe a phenomenon, situation, or population. More specifically, it helps answer the what, when, where, and how questions regarding the research problem rather than the why.

How does descriptive research compare to qualitative research?

Despite certain parallels, descriptive research concentrates on describing phenomena, while qualitative research aims to understand people better.

How do you analyze descriptive research data?

Data analysis involves using various methodologies, enabling the researcher to evaluate and provide results regarding validity and reliability.

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Demystifying the research process: understanding a descriptive comparative research design

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Demystifying the research process often involves understanding research terminology, the rationale for the selection of a research design, and the known benefits and consequences in the selection of a design. This commentary discusses the major aspects of a well-known and used quantitative research design in nursing research used by Tourigny, Clendinneng, Chartrand, and Gaboury (2011) to evaluate the utility of a virtual education tool for pediatric patients undergoing same-day surgery. The rationale for why this design was chosen by these nurse researchers and its advantages and disadvantages are discussed.

A research design is the overall plan for answering research questions and hypotheses. The design spells out strategies the researcher adopts to gather accurate, objective, and interpretable information (Polit & Beck, 2007). Tourigny et al. (2011) used a non-experimental, quantitative research design known as a descriptive, comparative design. It is also known as casual comparative research and pre-experimental research. The basic purpose of these designs is to determine the relationship among variables. The most important distinctions between these designs and experimental designs are no control (manipulation) of the independent variable (IV) and no random assignment of study subjects to the intervention or control group. These designs are frequently used in nursing research studies because nurse researchers are often faced with these specific limitations.

In summary, the known properties of descriptive, comparative research studies are 1) no manipulation of an independent variable, 2) no random assignment to groups, and 3) often inclusion of a control or comparison group. The paradigm for these studies is diagrammed in Figure 1.

In this diagram (see Figure 1), the researcher hypothesizes that "X" is related to and a determinant (cause) of "Y," but the presumed causes are not manipulated, and subjects are not randomly assigned to groups (LoBiondo-Wood & Haber, 2010). Rather, a group of subjects who has experienced "X" in a natural situation is located, and a control group of subjects who has not experienced "X" is chosen. The behavior performance or condition of the two groups is compared to determine whether the exposure to "X" had an effect predicted by the hypothesis (LoBiondo-Wood & Haber, 2010). Tourigny et al. (2011) hypothesized a determinant of study participants' level of knowledge about hospital equipment and procedures, and their emotional state would differ based upon whether or not they viewed the Surgery Virtual Tour presentation. In this study, the exposed group resulted from participants choosing to view the Surgery Virtual Tour. These researchers then compared this group with a group at the same institution who did not view the Surgery Virtual Tour presentation.

Tourigny et al. (2011) noted that the Surgery Virtual Tour was posted on the hospital's Web site and available to all children, adolescents, and parents being cared for at this institution. Thus, these researchers had no control over which study participants viewed or did not view the educational program. Prohibiting access of this educational program to some participants for the purposes of conducting this research study would have violated these children's, adolescents', and parents' ethical right to fair treatment. The right to fair treatment is based on the ethical principle of justice that each person should be treated fairly and should receive what he or she is due or owed (Burns & Grove, 2005).

An important criterion in determining a research design's rigor is its potential to generate findings that are interpretable. The term interpretable relates to the credibility and dependability of data generated by a study, and is based on the study's design to sufficiently test "cause and effect" relationships. The term "causality" implies that a systematic relationship exists between the independent variable (IV), which is the "cause" or intervention of the study design, and the dependent variable(s) (DV) or the outcome(s) of the study. In other words, confidence that the outcome of a research study is a consequence of the effects of the intervention must exist.

There are three criteria for causality: 1) the cause (the IV) must precede the effect (the DV) in time, such that the IV had to occur before the DV); 2) an empirical relationship exists between the IV and DV, meaning that a relationship that is measurable must exist between the presumed cause and effect; and 3) the relationship between the IV and DV cannot be explained by a third variable. Of these three criteria, researchers are most concerned about ensuring results of their study are due to the experimental treatment and not due to the characteristics of the subjects or other competing explanations for the results. Characteristics of the subjects or other competing explanations are known as internal validity threats.

There are several limitations in the design used by Tourigny et al. (2011) that threaten the confidence in their study's findings, specifically having no control over the internal validity and characteristics of the subjects influencing the outcome of the study. The internal validity threat due to characteristics of the subjects is known as selection bias and is always a threat if random assignment to groups does not occur. Researchers are cautioned to be aware that when intact groups are compared, differences existing between the two groups before the start of the experiment could have affected the outcome of the study. People "self-select" to a group based on personal characteristics and preferences, and these personal characteristics and preferences can influence the outcome of a study. Tourigny et al. (2011) addressed this potential threat operating in their study's findings by measuring selected differences in sociodemographic variables that could have accounted for dissimilarities between the groups. There were no significant differences in socio-demographic variables between participants who viewed or did not view the Virtual Tour, with the exception that families who took the Tour were more likely to have access to the Internet at home (Tourigny et al., 2011). These findings provide some evidence that these socio-demographic variables can be ruled out as internal validity threats operating in this study; however, it remains unknown if characteristics not measured by Tourigny and colleagues could be operating as threats to the study's interal validity. It is not feasible to measure an exhaustive list of socio-demographic characteristics that could pose every possible internal validity threat related to study participants' characteristics, but researchers carefully select known factors from previous studies and their clinical experiences as was done by Tourigny et al.

Another strategy used by Tourigny et al. (2011) to increase the internal validity of their study was to establish inclusion and exclusion criteria to determine the study's sample. Inclusion and exclusion criteria are guidelines or the standards determining who can or cannot be in the study. Population descriptors, also known as important characteristics of a population, are criteria that set the standards. These characteristics can also operate as internal validity threats in a study. In their study, Tourigny et al. identified the inclusion criteria for their study as only allowing children and adolescents 6 to 18 years of age, able to understand or read and write in English, be at a schoolage cognitive level, and who gave an assent or written consent to be in the study. They also excluded children with any developmental or physical state that could prevent them from completing the questionnaires. These criteria placed more control over potential internal validity threats operating in the study, but as a consequence of doing so, the external validity of the study's findings was decreased. External validity addresses the ability to generalize the findings of the study to other groups. The findings generated by Tourigny et al. are not generalizable to children younger than 6 years, who are unable to understand or read and write in English, are not at a school-age cognitive level, or have a developmental or physical impairment. Internal and external validity have an inverse relationship; the more internal validity control a study design employs, the more likely its external validity will be limited.

In summary, Tourigny and colleagues (2011) selected a feasible research design; its implementation protected research participants' ethical rights, tested the identified intervention, and generated interpretable findings. A researcher's choice in selecting a research design is dependent on many factors, and researchers usually make conscious decisions in their selection to augment some aspects of rigor in their study while foregoing others. Selection of a research design requires creativity to maximize interpretable findings within known limitations in conducting the investigation.

Burns, S., & Groves, S.K. (2004). Understanding nursing research (3rd ed.). Philadelphia: Saunders.

LoBiondo-Wood, G., & Haber, J. (2010). Nursing research: Methods and critical appraisal for evidence-based practice (7th ed.). St. Louis, MO: Elsevier.

Polit, D.F., & Beck, C.T. (2007). Nursing research: Generating and assessing evidence for nursing practice (8th ed.). Philadelphia: Lippincott Williams & Wilkins.

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Demystifying the research process: understanding a descriptive comparative research design

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1 College of Nursing, Villanova University, Villanova, PA, USA.
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Evaluation of a virtual tour for children undergoing same-day surgery and their parents. Tourigny J, Clendinneng D, Chartrand J, Gaboury I. Tourigny J, et al. Pediatr Nurs. 2011 Jul-Aug;37(4):177-83. Pediatr Nurs. 2011. PMID: 21916345

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Demystifying the research process: understanding a descriptive comparative research design.

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Descriptive Research Design | Definition, Methods & Examples

Descriptive Research Design | Definition, Methods & Examples

Published on 5 May 2022 by Shona McCombes . Revised on 10 October 2022.

Descriptive research aims to accurately and systematically describe a population, situation or phenomenon. It can answer what , where , when , and how questions , but not why questions.

A descriptive research design can use a wide variety of research methods to investigate one or more variables . Unlike in experimental research , the researcher does not control or manipulate any of the variables, but only observes and measures them.

When to use a descriptive research design, descriptive research methods.

Descriptive research is an appropriate choice when the research aim is to identify characteristics, frequencies, trends, and categories.

It is useful when not much is known yet about the topic or problem. Before you can research why something happens, you need to understand how, when, and where it happens.

How has the London housing market changed over the past 20 years?
Do customers of company X prefer product Y or product Z?
What are the main genetic, behavioural, and morphological differences between European wildcats and domestic cats?
What are the most popular online news sources among under-18s?
How prevalent is disease A in population B?

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Descriptive research is usually defined as a type of quantitative research , though qualitative research can also be used for descriptive purposes. The research design should be carefully developed to ensure that the results are valid and reliable .

Survey research allows you to gather large volumes of data that can be analysed for frequencies, averages, and patterns. Common uses of surveys include:

Describing the demographics of a country or region
Gauging public opinion on political and social topics
Evaluating satisfaction with a company’s products or an organisation’s services

Observations

Observations allow you to gather data on behaviours and phenomena without having to rely on the honesty and accuracy of respondents. This method is often used by psychological, social, and market researchers to understand how people act in real-life situations.

Observation of physical entities and phenomena is also an important part of research in the natural sciences. Before you can develop testable hypotheses , models, or theories, it’s necessary to observe and systematically describe the subject under investigation.

Case studies

A case study can be used to describe the characteristics of a specific subject (such as a person, group, event, or organisation). Instead of gathering a large volume of data to identify patterns across time or location, case studies gather detailed data to identify the characteristics of a narrowly defined subject.

Rather than aiming to describe generalisable facts, case studies often focus on unusual or interesting cases that challenge assumptions, add complexity, or reveal something new about a research problem .

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Lau F, Kuziemsky C, editors. Handbook of eHealth Evaluation: An Evidence-based Approach [Internet]. Victoria (BC): University of Victoria; 2017 Feb 27.

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Handbook of eHealth Evaluation: An Evidence-based Approach [Internet].

Chapter 10 methods for comparative studies.

Francis Lau and Anne Holbrook .

10.1. Introduction

In eHealth evaluation, comparative studies aim to find out whether group differences in eHealth system adoption make a difference in important outcomes. These groups may differ in their composition, the type of system in use, and the setting where they work over a given time duration. The comparisons are to determine whether significant differences exist for some predefined measures between these groups, while controlling for as many of the conditions as possible such as the composition, system, setting and duration.

According to the typology by Friedman and Wyatt (2006) , comparative studies take on an objective view where events such as the use and effect of an eHealth system can be defined, measured and compared through a set of variables to prove or disprove a hypothesis. For comparative studies, the design options are experimental versus observational and prospective versus retrospective. The quality of eHealth comparative studies depends on such aspects of methodological design as the choice of variables, sample size, sources of bias, confounders, and adherence to quality and reporting guidelines.

In this chapter we focus on experimental studies as one type of comparative study and their methodological considerations that have been reported in the eHealth literature. Also included are three case examples to show how these studies are done.

10.2. Types of Comparative Studies

Experimental studies are one type of comparative study where a sample of participants is identified and assigned to different conditions for a given time duration, then compared for differences. An example is a hospital with two care units where one is assigned a cpoe system to process medication orders electronically while the other continues its usual practice without a cpoe . The participants in the unit assigned to the cpoe are called the intervention group and those assigned to usual practice are the control group. The comparison can be performance or outcome focused, such as the ratio of correct orders processed or the occurrence of adverse drug events in the two groups during the given time period. Experimental studies can take on a randomized or non-randomized design. These are described below.

10.2.1. Randomized Experiments

In a randomized design, the participants are randomly assigned to two or more groups using a known randomization technique such as a random number table. The design is prospective in nature since the groups are assigned concurrently, after which the intervention is applied then measured and compared. Three types of experimental designs seen in eHealth evaluation are described below ( Friedman & Wyatt, 2006 ; Zwarenstein & Treweek, 2009 ).

Randomized controlled trials ( rct s) – In rct s participants are randomly assigned to an intervention or a control group. The randomization can occur at the patient, provider or organization level, which is known as the unit of allocation. For instance, at the patient level one can randomly assign half of the patients to receive emr reminders while the other half do not. At the provider level, one can assign half of the providers to receive the reminders while the other half continues with their usual practice. At the organization level, such as a multisite hospital, one can randomly assign emr reminders to some of the sites but not others. Cluster randomized controlled trials ( crct s) – In crct s, clusters of participants are randomized rather than by individual participant since they are found in naturally occurring groups such as living in the same communities. For instance, clinics in one city may be randomized as a cluster to receive emr reminders while clinics in another city continue their usual practice. Pragmatic trials – Unlike rct s that seek to find out if an intervention such as a cpoe system works under ideal conditions, pragmatic trials are designed to find out if the intervention works under usual conditions. The goal is to make the design and findings relevant to and practical for decision-makers to apply in usual settings. As such, pragmatic trials have few criteria for selecting study participants, flexibility in implementing the intervention, usual practice as the comparator, the same compliance and follow-up intensity as usual practice, and outcomes that are relevant to decision-makers.

10.2.2. Non-randomized Experiments

Non-randomized design is used when it is neither feasible nor ethical to randomize participants into groups for comparison. It is sometimes referred to as a quasi-experimental design. The design can involve the use of prospective or retrospective data from the same or different participants as the control group. Three types of non-randomized designs are described below ( Harris et al., 2006 ).

Intervention group only with pretest and post-test design – This design involves only one group where a pretest or baseline measure is taken as the control period, the intervention is implemented, and a post-test measure is taken as the intervention period for comparison. For example, one can compare the rates of medication errors before and after the implementation of a cpoe system in a hospital. To increase study quality, one can add a second pretest period to decrease the probability that the pretest and post-test difference is due to chance, such as an unusually low medication error rate in the first pretest period. Other ways to increase study quality include adding an unrelated outcome such as patient case-mix that should not be affected, removing the intervention to see if the difference remains, and removing then re-implementing the intervention to see if the differences vary accordingly. Intervention and control groups with post-test design – This design involves two groups where the intervention is implemented in one group and compared with a second group without the intervention, based on a post-test measure from both groups. For example, one can implement a cpoe system in one care unit as the intervention group with a second unit as the control group and compare the post-test medication error rates in both units over six months. To increase study quality, one can add one or more pretest periods to both groups, or implement the intervention to the control group at a later time to measure for similar but delayed effects. Interrupted time series ( its ) design – In its design, multiple measures are taken from one group in equal time intervals, interrupted by the implementation of the intervention. The multiple pretest and post-test measures decrease the probability that the differences detected are due to chance or unrelated effects. An example is to take six consecutive monthly medication error rates as the pretest measures, implement the cpoe system, then take another six consecutive monthly medication error rates as the post-test measures for comparison in error rate differences over 12 months. To increase study quality, one may add a concurrent control group for comparison to be more convinced that the intervention produced the change.

10.3. Methodological Considerations

The quality of comparative studies is dependent on their internal and external validity. Internal validity refers to the extent to which conclusions can be drawn correctly from the study setting, participants, intervention, measures, analysis and interpretations. External validity refers to the extent to which the conclusions can be generalized to other settings. The major factors that influence validity are described below.

10.3.1. Choice of Variables

Variables are specific measurable features that can influence validity. In comparative studies, the choice of dependent and independent variables and whether they are categorical and/or continuous in values can affect the type of questions, study design and analysis to be considered. These are described below ( Friedman & Wyatt, 2006 ).

Dependent variables – This refers to outcomes of interest; they are also known as outcome variables. An example is the rate of medication errors as an outcome in determining whether cpoe can improve patient safety. Independent variables – This refers to variables that can explain the measured values of the dependent variables. For instance, the characteristics of the setting, participants and intervention can influence the effects of cpoe . Categorical variables – This refers to variables with measured values in discrete categories or levels. Examples are the type of providers (e.g., nurses, physicians and pharmacists), the presence or absence of a disease, and pain scale (e.g., 0 to 10 in increments of 1). Categorical variables are analyzed using non-parametric methods such as chi-square and odds ratio. Continuous variables – This refers to variables that can take on infinite values within an interval limited only by the desired precision. Examples are blood pressure, heart rate and body temperature. Continuous variables are analyzed using parametric methods such as t -test, analysis of variance or multiple regression.

10.3.2. Sample Size

Sample size is the number of participants to include in a study. It can refer to patients, providers or organizations depending on how the unit of allocation is defined. There are four parts to calculating sample size. They are described below ( Noordzij et al., 2010 ).

Significance level – This refers to the probability that a positive finding is due to chance alone. It is usually set at 0.05, which means having a less than 5% chance of drawing a false positive conclusion. Power – This refers to the ability to detect the true effect based on a sample from the population. It is usually set at 0.8, which means having at least an 80% chance of drawing a correct conclusion. Effect size – This refers to the minimal clinically relevant difference that can be detected between comparison groups. For continuous variables, the effect is a numerical value such as a 10-kilogram weight difference between two groups. For categorical variables, it is a percentage such as a 10% difference in medication error rates. Variability – This refers to the population variance of the outcome of interest, which is often unknown and is estimated by way of standard deviation ( sd ) from pilot or previous studies for continuous outcome.

Sample Size Equations for Comparing Two Groups with Continuous and Categorical Outcome Variables.

An example of sample size calculation for an rct to examine the effect of cds on improving systolic blood pressure of hypertensive patients is provided in the Appendix. Refer to the Biomath website from Columbia University (n.d.) for a simple Web-based sample size / power calculator.

10.3.3. Sources of Bias

There are five common sources of biases in comparative studies. They are selection, performance, detection, attrition and reporting biases ( Higgins & Green, 2011 ). These biases, and the ways to minimize them, are described below ( Vervloet et al., 2012 ).

Selection or allocation bias – This refers to differences between the composition of comparison groups in terms of the response to the intervention. An example is having sicker or older patients in the control group than those in the intervention group when evaluating the effect of emr reminders. To reduce selection bias, one can apply randomization and concealment when assigning participants to groups and ensure their compositions are comparable at baseline. Performance bias – This refers to differences between groups in the care they received, aside from the intervention being evaluated. An example is the different ways by which reminders are triggered and used within and across groups such as electronic, paper and phone reminders for patients and providers. To reduce performance bias, one may standardize the intervention and blind participants from knowing whether an intervention was received and which intervention was received. Detection or measurement bias – This refers to differences between groups in how outcomes are determined. An example is where outcome assessors pay more attention to outcomes of patients known to be in the intervention group. To reduce detection bias, one may blind assessors from participants when measuring outcomes and ensure the same timing for assessment across groups. Attrition bias – This refers to differences between groups in ways that participants are withdrawn from the study. An example is the low rate of participant response in the intervention group despite having received reminders for follow-up care. To reduce attrition bias, one needs to acknowledge the dropout rate and analyze data according to an intent-to-treat principle (i.e., include data from those who dropped out in the analysis). Reporting bias – This refers to differences between reported and unreported findings. Examples include biases in publication, time lag, citation, language and outcome reporting depending on the nature and direction of the results. To reduce reporting bias, one may make the study protocol available with all pre-specified outcomes and report all expected outcomes in published results.

10.3.4. Confounders

Confounders are factors other than the intervention of interest that can distort the effect because they are associated with both the intervention and the outcome. For instance, in a study to demonstrate whether the adoption of a medication order entry system led to lower medication costs, there can be a number of potential confounders that can affect the outcome. These may include severity of illness of the patients, provider knowledge and experience with the system, and hospital policy on prescribing medications ( Harris et al., 2006 ). Another example is the evaluation of the effect of an antibiotic reminder system on the rate of post-operative deep venous thromboses ( dvt s). The confounders can be general improvements in clinical practice during the study such as prescribing patterns and post-operative care that are not related to the reminders ( Friedman & Wyatt, 2006 ).

To control for confounding effects, one may consider the use of matching, stratification and modelling. Matching involves the selection of similar groups with respect to their composition and behaviours. Stratification involves the division of participants into subgroups by selected variables, such as comorbidity index to control for severity of illness. Modelling involves the use of statistical techniques such as multiple regression to adjust for the effects of specific variables such as age, sex and/or severity of illness ( Higgins & Green, 2011 ).

10.3.5. Guidelines on Quality and Reporting

There are guidelines on the quality and reporting of comparative studies. The grade (Grading of Recommendations Assessment, Development and Evaluation) guidelines provide explicit criteria for rating the quality of studies in randomized trials and observational studies ( Guyatt et al., 2011 ). The extended consort (Consolidated Standards of Reporting Trials) Statements for non-pharmacologic trials ( Boutron, Moher, Altman, Schulz, & Ravaud, 2008 ), pragmatic trials ( Zwarestein et al., 2008 ), and eHealth interventions ( Baker et al., 2010 ) provide reporting guidelines for randomized trials.

The grade guidelines offer a system of rating quality of evidence in systematic reviews and guidelines. In this approach, to support estimates of intervention effects rct s start as high-quality evidence and observational studies as low-quality evidence. For each outcome in a study, five factors may rate down the quality of evidence. The final quality of evidence for each outcome would fall into one of high, moderate, low, and very low quality. These factors are listed below (for more details on the rating system, refer to Guyatt et al., 2011 ).

Design limitations – For rct s they cover the lack of allocation concealment, lack of blinding, large loss to follow-up, trial stopped early or selective outcome reporting. Inconsistency of results – Variations in outcomes due to unexplained heterogeneity. An example is the unexpected variation of effects across subgroups of patients by severity of illness in the use of preventive care reminders. Indirectness of evidence – Reliance on indirect comparisons due to restrictions in study populations, intervention, comparator or outcomes. An example is the 30-day readmission rate as a surrogate outcome for quality of computer-supported emergency care in hospitals. Imprecision of results – Studies with small sample size and few events typically would have wide confidence intervals and are considered of low quality. Publication bias – The selective reporting of results at the individual study level is already covered under design limitations, but is included here for completeness as it is relevant when rating quality of evidence across studies in systematic reviews.

The original consort Statement has 22 checklist items for reporting rct s. For non-pharmacologic trials extensions have been made to 11 items. For pragmatic trials extensions have been made to eight items. These items are listed below. For further details, readers can refer to Boutron and colleagues (2008) and the consort website ( consort , n.d.).

Title and abstract – one item on the means of randomization used. Introduction – one item on background, rationale, and problem addressed by the intervention. Methods – 10 items on participants, interventions, objectives, outcomes, sample size, randomization (sequence generation, allocation concealment, implementation), blinding (masking), and statistical methods. Results – seven items on participant flow, recruitment, baseline data, numbers analyzed, outcomes and estimation, ancillary analyses, adverse events. Discussion – three items on interpretation, generalizability, overall evidence.

The consort Statement for eHealth interventions describes the relevance of the consort recommendations to the design and reporting of eHealth studies with an emphasis on Internet-based interventions for direct use by patients, such as online health information resources, decision aides and phr s. Of particular importance is the need to clearly define the intervention components, their role in the overall care process, target population, implementation process, primary and secondary outcomes, denominators for outcome analyses, and real world potential (for details refer to Baker et al., 2010 ).

10.4. Case Examples

10.4.1. pragmatic rct in vascular risk decision support.

Holbrook and colleagues (2011) conducted a pragmatic rct to examine the effects of a cds intervention on vascular care and outcomes for older adults. The study is summarized below.

Setting – Community-based primary care practices with emr s in one Canadian province. Participants – English-speaking patients 55 years of age or older with diagnosed vascular disease, no cognitive impairment and not living in a nursing home, who had a provider visit in the past 12 months. Intervention – A Web-based individualized vascular tracking and advice cds system for eight top vascular risk factors and two diabetic risk factors, for use by both providers and patients and their families. Providers and staff could update the patient’s profile at any time and the cds algorithm ran nightly to update recommendations and colour highlighting used in the tracker interface. Intervention patients had Web access to the tracker, a print version mailed to them prior to the visit, and telephone support on advice. Design – Pragmatic, one-year, two-arm, multicentre rct , with randomization upon patient consent by phone, using an allocation-concealed online program. Randomization was by patient with stratification by provider using a block size of six. Trained reviewers examined emr data and conducted patient telephone interviews to collect risk factors, vascular history, and vascular events. Providers completed questionnaires on the intervention at study end. Patients had final 12-month lab checks on urine albumin, low-density lipoprotein cholesterol, and A1c levels. Outcomes – Primary outcome was based on change in process composite score ( pcs ) computed as the sum of frequency-weighted process score for each of the eight main risk factors with a maximum score of 27. The process was considered met if a risk factor had been checked. pcs was measured at baseline and study end with the difference as the individual primary outcome scores. The main secondary outcome was a clinical composite score ( ccs ) based on the same eight risk factors compared in two ways: a comparison of the mean number of clinical variables on target and the percentage of patients with improvement between the two groups. Other secondary outcomes were actual vascular event rates, individual pcs and ccs components, ratings of usability, continuity of care, patient ability to manage vascular risk, and quality of life using the EuroQol five dimensions questionnaire ( eq-5D) . Analysis – 1,100 patients were needed to achieve 90% power in detecting a one-point pcs difference between groups with a standard deviation of five points, two-tailed t -test for mean difference at 5% significance level, and a withdrawal rate of 10%. The pcs , ccs and eq-5D scores were analyzed using a generalized estimating equation accounting for clustering within providers. Descriptive statistics and χ2 tests or exact tests were done with other outcomes. Findings – 1,102 patients and 49 providers enrolled in the study. The intervention group with 545 patients had significant pcs improvement with a difference of 4.70 ( p < .001) on a 27-point scale. The intervention group also had significantly higher odds of rating improvements in their continuity of care (4.178, p < .001) and ability to improve their vascular health (3.07, p < .001). There was no significant change in vascular events, clinical variables and quality of life. Overall the cds intervention led to reduced vascular risks but not to improved clinical outcomes in a one-year follow-up.

10.4.2. Non-randomized Experiment in Antibiotic Prescribing in Primary Care

Mainous, Lambourne, and Nietert (2013) conducted a prospective non-randomized trial to examine the impact of a cds system on antibiotic prescribing for acute respiratory infections ( ari s) in primary care. The study is summarized below.

Setting – A primary care research network in the United States whose members use a common emr and pool data quarterly for quality improvement and research studies. Participants – An intervention group with nine practices across nine states, and a control group with 61 practices. Intervention – Point-of-care cds tool as customizable progress note templates based on existing emr features. cds recommendations reflect Centre for Disease Control and Prevention ( cdc ) guidelines based on a patient’s predominant presenting symptoms and age. cds was used to assist in ari diagnosis, prompt antibiotic use, record diagnosis and treatment decisions, and access printable patient and provider education resources from the cdc . Design – The intervention group received a multi-method intervention to facilitate provider cds adoption that included quarterly audit and feedback, best practice dissemination meetings, academic detailing site visits, performance review and cds training. The control group did not receive information on the intervention, the cds or education. Baseline data collection was for three months with follow-up of 15 months after cds implementation. Outcomes – The outcomes were frequency of inappropriate prescribing during an ari episode, broad-spectrum antibiotic use and diagnostic shift. Inappropriate prescribing was computed by dividing the number of ari episodes with diagnoses in the inappropriate category that had an antibiotic prescription by the total number of ari episodes with diagnosis for which antibiotics are inappropriate. Broad-spectrum antibiotic use was computed by all ari episodes with a broad-spectrum antibiotic prescription by the total number of ari episodes with an antibiotic prescription. Antibiotic drift was computed in two ways: dividing the number of ari episodes with diagnoses where antibiotics are appropriate by the total number of ari episodes with an antibiotic prescription; and dividing the number of ari episodes where antibiotics were inappropriate by the total number of ari episodes. Process measure included frequency of cds template use and whether the outcome measures differed by cds usage. Analysis – Outcomes were measured quarterly for each practice, weighted by the number of ari episodes during the quarter to assign greater weight to practices with greater numbers of relevant episodes and to periods with greater numbers of relevant episodes. Weighted means and 95% ci s were computed separately for adult and pediatric (less than 18 years of age) patients for each time period for both groups. Baseline means in outcome measures were compared between the two groups using weighted independent-sample t -tests. Linear mixed models were used to compare changes over the 18-month period. The models included time, intervention status, and were adjusted for practice characteristics such as specialty, size, region and baseline ari s. Random practice effects were included to account for clustering of repeated measures on practices over time. P -values of less than 0.05 were considered significant. Findings – For adult patients, inappropriate prescribing in ari episodes declined more among the intervention group (-0.6%) than the control group (4.2%)( p = 0.03), and prescribing of broad-spectrum antibiotics declined by 16.6% in the intervention group versus an increase of 1.1% in the control group ( p < 0.0001). For pediatric patients, there was a similar decline of 19.7% in the intervention group versus an increase of 0.9% in the control group ( p < 0.0001). In summary, the cds had a modest effect in reducing inappropriate prescribing for adults, but had a substantial effect in reducing the prescribing of broad-spectrum antibiotics in adult and pediatric patients.

10.4.3. Interrupted Time Series on EHR Impact in Nursing Care

Dowding, Turley, and Garrido (2012) conducted a prospective its study to examine the impact of ehr implementation on nursing care processes and outcomes. The study is summarized below.

Setting – Kaiser Permanente ( kp ) as a large not-for-profit integrated healthcare organization in the United States. Participants – 29 kp hospitals in the northern and southern regions of California. Intervention – An integrated ehr system implemented at all hospitals with cpoe , nursing documentation and risk assessment tools. The nursing component for risk assessment documentation of pressure ulcers and falls was consistent across hospitals and developed by clinical nurses and informaticists by consensus. Design – its design with monthly data on pressure ulcers and quarterly data on fall rates and risk collected over seven years between 2003 and 2009. All data were collected at the unit level for each hospital. Outcomes – Process measures were the proportion of patients with a fall risk assessment done and the proportion with a hospital-acquired pressure ulcer ( hapu ) risk assessment done within 24 hours of admission. Outcome measures were fall and hapu rates as part of the unit-level nursing care process and nursing sensitive outcome data collected routinely for all California hospitals. Fall rate was defined as the number of unplanned descents to the floor per 1,000 patient days, and hapu rate was the percentage of patients with stages i-IV or unstageable ulcer on the day of data collection. Analysis – Fall and hapu risk data were synchronized using the month in which the ehr was implemented at each hospital as time zero and aggregated across hospitals for each time period. Multivariate regression analysis was used to examine the effect of time, region and ehr . Findings – The ehr was associated with significant increase in document rates for hapu risk (2.21; 95% CI 0.67 to 3.75) and non-significant increase for fall risk (0.36; -3.58 to 4.30). The ehr was associated with 13% decrease in hapu rates (-0.76; -1.37 to -0.16) but no change in fall rates (-0.091; -0.29 to 011). Hospital region was a significant predictor of variation for hapu (0.72; 0.30 to 1.14) and fall rates (0.57; 0.41 to 0.72). During the study period, hapu rates decreased significantly (-0.16; -0.20 to -0.13) but not fall rates (0.0052; -0.01 to 0.02). In summary, ehr implementation was associated with a reduction in the number of hapu s but not patient falls, and changes over time and hospital region also affected outcomes.

10.5. Summary

In this chapter we introduced randomized and non-randomized experimental designs as two types of comparative studies used in eHealth evaluation. Randomization is the highest quality design as it reduces bias, but it is not always feasible. The methodological issues addressed include choice of variables, sample size, sources of biases, confounders, and adherence to reporting guidelines. Three case examples were included to show how eHealth comparative studies are done.

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Columbia University. (n.d.). Statistics: sample size / power calculation. Biomath (Division of Biomathematics/Biostatistics), Department of Pediatrics. New York: Columbia University Medical Centre. Retrieved from http://www .biomath.info/power/index.htm .
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Holbrook A., Pullenayegum E., Thabane L., Troyan S., Foster G., Keshavjee K. et al. Curnew G. Shared electronic vascular risk decision support in primary care. Computerization of medical practices for the enhancement of therapeutic effectiveness (compete III) randomized trial. Archives of Internal Medicine. 2011; 171 (19):1736–1744. [ PubMed : 22025430 ]
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Appendix. Example of Sample Size Calculation

This is an example of sample size calculation for an rct that examines the effect of a cds system on reducing systolic blood pressure in hypertensive patients. The case is adapted from the example described in the publication by Noordzij et al. (2010) .

(a) Systolic blood pressure as a continuous outcome measured in mmHg

Based on similar studies in the literature with similar patients, the systolic blood pressure values from the comparison groups are expected to be normally distributed with a standard deviation of 20 mmHg. The evaluator wishes to detect a clinically relevant difference of 15 mmHg in systolic blood pressure as an outcome between the intervention group with cds and the control group without cds . Assuming a significance level or alpha of 0.05 for 2-tailed t -test and power of 0.80, the corresponding multipliers 1 are 1.96 and 0.842, respectively. Using the sample size equation for continuous outcome below we can calculate the sample size needed for the above study.

n = 2[(a+b)2σ2]/(μ1-μ2)2 where

n = sample size for each group

μ1 = population mean of systolic blood pressures in intervention group

μ2 = population mean of systolic blood pressures in control group

μ1- μ2 = desired difference in mean systolic blood pressures between groups

σ = population variance

a = multiplier for significance level (or alpha)

b = multiplier for power (or 1-beta)

Providing the values in the equation would give the sample size (n) of 28 samples per group as the result

n = 2[(1.96+0.842)2(202)]/152 or 28 samples per group

(b) Systolic blood pressure as a categorical outcome measured as below or above 140 mmHg (i.e., hypertension yes/no)

In this example a systolic blood pressure from a sample that is above 140 mmHg is considered an event of the patient with hypertension. Based on published literature the proportion of patients in the general population with hypertension is 30%. The evaluator wishes to detect a clinically relevant difference of 10% in systolic blood pressure as an outcome between the intervention group with cds and the control group without cds . This means the expected proportion of patients with hypertension is 20% (p1 = 0.2) in the intervention group and 30% (p2 = 0.3) in the control group. Assuming a significance level or alpha of 0.05 for 2-tailed t -test and power of 0.80 the corresponding multipliers are 1.96 and 0.842, respectively. Using the sample size equation for categorical outcome below, we can calculate the sample size needed for the above study.

n = [(a+b)2(p1q1+p2q2)]/χ2

p1 = proportion of patients with hypertension in intervention group

q1 = proportion of patients without hypertension in intervention group (or 1-p1)

p2 = proportion of patients with hypertension in control group

q2 = proportion of patients without hypertension in control group (or 1-p2)

χ = desired difference in proportion of hypertensive patients between two groups

Providing the values in the equation would give the sample size (n) of 291 samples per group as the result

n = [(1.96+0.842)2((0.2)(0.8)+(0.3)(0.7))]/(0.1)2 or 291 samples per group

From Table 3 on p. 1392 of Noordzij et al. (2010).

This publication is licensed under a Creative Commons License, Attribution-Noncommercial 4.0 International License (CC BY-NC 4.0): see https://creativecommons.org/licenses/by-nc/4.0/

Cite this Page Lau F, Holbrook A. Chapter 10 Methods for Comparative Studies. In: Lau F, Kuziemsky C, editors. Handbook of eHealth Evaluation: An Evidence-based Approach [Internet]. Victoria (BC): University of Victoria; 2017 Feb 27.
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> The Research Imagination
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Book contents

Frontmatter
1 RESEARCH PROCESS
2 THEORY AND METHOD
3 RESEARCH DESIGN
4 MEASUREMENT
5 ETHICAL AND POLITICAL ISSUES
7 SURVEY RESEARCH
8 INTENSIVE INTERVIEWING
9 OBSERVATIONAL FIELD RESEARCH
10 FEMINIST METHODS
11 HISTORICAL ANALYSIS
12 EXPERIMENTAL RESEARCH
13 CONTENT ANALYSIS
14 AGGREGATE DATA ANALYSIS
15 COMPARATIVE RESEARCH METHODS
16 EVALUATION RESEARCH
17 INDEXES AND SCALES
18 BASIC STATISTICAL ANALYSIS
19 MULTIVARIATE ANALYSIS AND STATISTICAL SIGNIFICANCE
EPILOGUE: THE VALUE AND LIMITS OF SOCIAL SCIENCE KNOWLEDGE
Appendix A A Precoded Questionnaire
Appendix B Excerpt from a Codebook
Author Index
Subject Index

15 - COMPARATIVE RESEARCH METHODS

Published online by Cambridge University Press: 05 June 2012

INTRODUCTION

In contrast to the chapters on survey research, experimentation, or content analysis that described a distinct set of skills, in this chapter, a variety of comparative research techniques are discussed. What makes a study comparative is not the particular techniques employed but the theoretical orientation and the sources of data. All the tools of the social scientist, including historical analysis, fieldwork, surveys, and aggregate data analysis, can be used to achieve the goals of comparative research. So, there is plenty of room for the research imagination in the choice of data collection strategies. There is a wide divide between quantitative and qualitative approaches in comparative work. Most studies are either exclusively qualitative (e.g., individual case studies of a small number of countries) or exclusively quantitative, most often using many cases and a cross-national focus (Ragin, 1991:7). Ideally, increasing numbers of studies in the future will use both traditions, as the skills, tools, and quality of data in comparative research continue to improve.

In almost all social research, we look at how social processes vary and are experienced in different settings to develop our knowledge of the causes and effects of human behavior. This holds true if we are trying to explain the behavior of nations or individuals. So, it may then seem redundant to include a chapter in this book specifically dedicated to comparative research methods when all the other methods discussed are ultimately comparative.

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COMPARATIVE RESEARCH METHODS
Paul S. Gray , Boston College, Massachusetts , John B. Williamson , Boston College, Massachusetts , David A. Karp , Boston College, Massachusetts , John R. Dalphin
Book: The Research Imagination
Online publication: 05 June 2012
Chapter DOI: https://doi.org/10.1017/CBO9780511819391.016

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Methodology

What Is a Research Design | Types, Guide & Examples

What Is a Research Design | Types, Guide & Examples

Published on June 7, 2021 by Shona McCombes . Revised on September 5, 2024 by Pritha Bhandari.

A research design is a strategy for answering your research question using empirical data. Creating a research design means making decisions about:

Your overall research objectives and approach
Whether you’ll rely on primary research or secondary research
Your sampling methods or criteria for selecting subjects
Your data collection methods
The procedures you’ll follow to collect data
Your data analysis methods

A well-planned research design helps ensure that your methods match your research objectives and that you use the right kind of analysis for your data.

You might have to write up a research design as a standalone assignment, or it might be part of a larger research proposal or other project. In either case, you should carefully consider which methods are most appropriate and feasible for answering your question.

Step 1: consider your aims and approach, step 2: choose a type of research design, step 3: identify your population and sampling method, step 4: choose your data collection methods, step 5: plan your data collection procedures, step 6: decide on your data analysis strategies, other interesting articles, frequently asked questions about research design.

Introduction

Before you can start designing your research, you should already have a clear idea of the research question you want to investigate.

There are many different ways you could go about answering this question. Your research design choices should be driven by your aims and priorities—start by thinking carefully about what you want to achieve.

The first choice you need to make is whether you’ll take a qualitative or quantitative approach.

Qualitative approach	Quantitative approach
	and describe frequencies, averages, and correlations about relationships between variables

Qualitative research designs tend to be more flexible and inductive , allowing you to adjust your approach based on what you find throughout the research process.

Quantitative research designs tend to be more fixed and deductive , with variables and hypotheses clearly defined in advance of data collection.

It’s also possible to use a mixed-methods design that integrates aspects of both approaches. By combining qualitative and quantitative insights, you can gain a more complete picture of the problem you’re studying and strengthen the credibility of your conclusions.

Practical and ethical considerations when designing research

As well as scientific considerations, you need to think practically when designing your research. If your research involves people or animals, you also need to consider research ethics .

How much time do you have to collect data and write up the research?
Will you be able to gain access to the data you need (e.g., by travelling to a specific location or contacting specific people)?
Do you have the necessary research skills (e.g., statistical analysis or interview techniques)?
Will you need ethical approval ?

At each stage of the research design process, make sure that your choices are practically feasible.

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Within both qualitative and quantitative approaches, there are several types of research design to choose from. Each type provides a framework for the overall shape of your research.

Types of quantitative research designs

Quantitative designs can be split into four main types.

Experimental and quasi-experimental designs allow you to test cause-and-effect relationships
Descriptive and correlational designs allow you to measure variables and describe relationships between them.

Type of design	Purpose and characteristics
Experimental	relationships effect on a
Quasi-experimental	)
Correlational
Descriptive

With descriptive and correlational designs, you can get a clear picture of characteristics, trends and relationships as they exist in the real world. However, you can’t draw conclusions about cause and effect (because correlation doesn’t imply causation ).

Experiments are the strongest way to test cause-and-effect relationships without the risk of other variables influencing the results. However, their controlled conditions may not always reflect how things work in the real world. They’re often also more difficult and expensive to implement.

Types of qualitative research designs

Qualitative designs are less strictly defined. This approach is about gaining a rich, detailed understanding of a specific context or phenomenon, and you can often be more creative and flexible in designing your research.

The table below shows some common types of qualitative design. They often have similar approaches in terms of data collection, but focus on different aspects when analyzing the data.

Type of design	Purpose and characteristics


Grounded theory
Phenomenology

Your research design should clearly define who or what your research will focus on, and how you’ll go about choosing your participants or subjects.

In research, a population is the entire group that you want to draw conclusions about, while a sample is the smaller group of individuals you’ll actually collect data from.

Defining the population

A population can be made up of anything you want to study—plants, animals, organizations, texts, countries, etc. In the social sciences, it most often refers to a group of people.

For example, will you focus on people from a specific demographic, region or background? Are you interested in people with a certain job or medical condition, or users of a particular product?

The more precisely you define your population, the easier it will be to gather a representative sample.

Sampling methods

Even with a narrowly defined population, it’s rarely possible to collect data from every individual. Instead, you’ll collect data from a sample.

To select a sample, there are two main approaches: probability sampling and non-probability sampling . The sampling method you use affects how confidently you can generalize your results to the population as a whole.

Probability sampling	Non-probability sampling

Probability sampling is the most statistically valid option, but it’s often difficult to achieve unless you’re dealing with a very small and accessible population.

For practical reasons, many studies use non-probability sampling, but it’s important to be aware of the limitations and carefully consider potential biases. You should always make an effort to gather a sample that’s as representative as possible of the population.

Case selection in qualitative research

In some types of qualitative designs, sampling may not be relevant.

For example, in an ethnography or a case study , your aim is to deeply understand a specific context, not to generalize to a population. Instead of sampling, you may simply aim to collect as much data as possible about the context you are studying.

In these types of design, you still have to carefully consider your choice of case or community. You should have a clear rationale for why this particular case is suitable for answering your research question .

For example, you might choose a case study that reveals an unusual or neglected aspect of your research problem, or you might choose several very similar or very different cases in order to compare them.

Data collection methods are ways of directly measuring variables and gathering information. They allow you to gain first-hand knowledge and original insights into your research problem.

You can choose just one data collection method, or use several methods in the same study.

Survey methods

Surveys allow you to collect data about opinions, behaviors, experiences, and characteristics by asking people directly. There are two main survey methods to choose from: questionnaires and interviews .

Questionnaires	Interviews
	)

Observation methods

Observational studies allow you to collect data unobtrusively, observing characteristics, behaviors or social interactions without relying on self-reporting.

Observations may be conducted in real time, taking notes as you observe, or you might make audiovisual recordings for later analysis. They can be qualitative or quantitative.

Quantitative observation

Other methods of data collection

There are many other ways you might collect data depending on your field and topic.

Field	Examples of data collection methods
Media & communication	Collecting a sample of texts (e.g., speeches, articles, or social media posts) for data on cultural norms and narratives
Psychology	Using technologies like neuroimaging, eye-tracking, or computer-based tasks to collect data on things like attention, emotional response, or reaction time
Education	Using tests or assignments to collect data on knowledge and skills
Physical sciences	Using scientific instruments to collect data on things like weight, blood pressure, or chemical composition

If you’re not sure which methods will work best for your research design, try reading some papers in your field to see what kinds of data collection methods they used.

Secondary data

If you don’t have the time or resources to collect data from the population you’re interested in, you can also choose to use secondary data that other researchers already collected—for example, datasets from government surveys or previous studies on your topic.

With this raw data, you can do your own analysis to answer new research questions that weren’t addressed by the original study.

Using secondary data can expand the scope of your research, as you may be able to access much larger and more varied samples than you could collect yourself.

However, it also means you don’t have any control over which variables to measure or how to measure them, so the conclusions you can draw may be limited.

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As well as deciding on your methods, you need to plan exactly how you’ll use these methods to collect data that’s consistent, accurate, and unbiased.

Planning systematic procedures is especially important in quantitative research, where you need to precisely define your variables and ensure your measurements are high in reliability and validity.

Operationalization

Some variables, like height or age, are easily measured. But often you’ll be dealing with more abstract concepts, like satisfaction, anxiety, or competence. Operationalization means turning these fuzzy ideas into measurable indicators.

If you’re using observations , which events or actions will you count?

If you’re using surveys , which questions will you ask and what range of responses will be offered?

You may also choose to use or adapt existing materials designed to measure the concept you’re interested in—for example, questionnaires or inventories whose reliability and validity has already been established.

Reliability and validity

Reliability means your results can be consistently reproduced, while validity means that you’re actually measuring the concept you’re interested in.

Reliability	Validity
	) )

For valid and reliable results, your measurement materials should be thoroughly researched and carefully designed. Plan your procedures to make sure you carry out the same steps in the same way for each participant.

If you’re developing a new questionnaire or other instrument to measure a specific concept, running a pilot study allows you to check its validity and reliability in advance.

Sampling procedures

As well as choosing an appropriate sampling method , you need a concrete plan for how you’ll actually contact and recruit your selected sample.

That means making decisions about things like:

How many participants do you need for an adequate sample size?
What inclusion and exclusion criteria will you use to identify eligible participants?
How will you contact your sample—by mail, online, by phone, or in person?

If you’re using a probability sampling method , it’s important that everyone who is randomly selected actually participates in the study. How will you ensure a high response rate?

If you’re using a non-probability method , how will you avoid research bias and ensure a representative sample?

Data management

It’s also important to create a data management plan for organizing and storing your data.

Will you need to transcribe interviews or perform data entry for observations? You should anonymize and safeguard any sensitive data, and make sure it’s backed up regularly.

Keeping your data well-organized will save time when it comes to analyzing it. It can also help other researchers validate and add to your findings (high replicability ).

On its own, raw data can’t answer your research question. The last step of designing your research is planning how you’ll analyze the data.

Quantitative data analysis

In quantitative research, you’ll most likely use some form of statistical analysis . With statistics, you can summarize your sample data, make estimates, and test hypotheses.

Using descriptive statistics , you can summarize your sample data in terms of:

The distribution of the data (e.g., the frequency of each score on a test)
The central tendency of the data (e.g., the mean to describe the average score)
The variability of the data (e.g., the standard deviation to describe how spread out the scores are)

The specific calculations you can do depend on the level of measurement of your variables.

Using inferential statistics , you can:

Make estimates about the population based on your sample data.
Test hypotheses about a relationship between variables.

Regression and correlation tests look for associations between two or more variables, while comparison tests (such as t tests and ANOVAs ) look for differences in the outcomes of different groups.

Your choice of statistical test depends on various aspects of your research design, including the types of variables you’re dealing with and the distribution of your data.

Qualitative data analysis

In qualitative research, your data will usually be very dense with information and ideas. Instead of summing it up in numbers, you’ll need to comb through the data in detail, interpret its meanings, identify patterns, and extract the parts that are most relevant to your research question.

Two of the most common approaches to doing this are thematic analysis and discourse analysis .

Approach	Characteristics
Thematic analysis
Discourse analysis

There are many other ways of analyzing qualitative data depending on the aims of your research. To get a sense of potential approaches, try reading some qualitative research papers in your field.

If you want to know more about the research process , methodology , research bias , or statistics , make sure to check out some of our other articles with explanations and examples.

Simple random sampling
Stratified sampling
Cluster sampling
Likert scales
Reproducibility

Statistics

Null hypothesis
Statistical power
Probability distribution
Effect size
Poisson distribution

Research bias

Optimism bias
Cognitive bias
Implicit bias
Hawthorne effect
Anchoring bias
Explicit bias

A research design is a strategy for answering your research question . It defines your overall approach and determines how you will collect and analyze data.

A well-planned research design helps ensure that your methods match your research aims, that you collect high-quality data, and that you use the right kind of analysis to answer your questions, utilizing credible sources . This allows you to draw valid , trustworthy conclusions.

Quantitative research designs can be divided into two main categories:

Correlational and descriptive designs are used to investigate characteristics, averages, trends, and associations between variables.
Experimental and quasi-experimental designs are used to test causal relationships .

Qualitative research designs tend to be more flexible. Common types of qualitative design include case study , ethnography , and grounded theory designs.

The priorities of a research design can vary depending on the field, but you usually have to specify:

Your research questions and/or hypotheses
Your overall approach (e.g., qualitative or quantitative )
The type of design you’re using (e.g., a survey , experiment , or case study )
Your data collection methods (e.g., questionnaires , observations)
Your data collection procedures (e.g., operationalization , timing and data management)
Your data analysis methods (e.g., statistical tests or thematic analysis )

A sample is a subset of individuals from a larger population . Sampling means selecting the group that you will actually collect data from in your research. For example, if you are researching the opinions of students in your university, you could survey a sample of 100 students.

In statistics, sampling allows you to test a hypothesis about the characteristics of a population.

Operationalization means turning abstract conceptual ideas into measurable observations.

For example, the concept of social anxiety isn’t directly observable, but it can be operationally defined in terms of self-rating scores, behavioral avoidance of crowded places, or physical anxiety symptoms in social situations.

Before collecting data , it’s important to consider how you will operationalize the variables that you want to measure.

A research project is an academic, scientific, or professional undertaking to answer a research question . Research projects can take many forms, such as qualitative or quantitative , descriptive , longitudinal , experimental , or correlational . What kind of research approach you choose will depend on your topic.

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Descriptive-comparative; In descriptive-comparative research, the researcher considers 2 variables that are not manipulated, and establish a formal procedure to conclude that one is better than the other. For example, an examination body wants to determine the better method of conducting tests between paper-based and computer-based tests.
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A descriptive-comparative research design is intended to describe the differences among groups in a population without manipulating the independent variable (Cantrell, 2011). In this study, the ...
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Types of Research Designs Compared | Guide & Examples. Published on June 20, 2019 by Shona McCombes.Revised on June 22, 2023. When you start planning a research project, developing research questions and creating a research design, you will have to make various decisions about the type of research you want to do.. There are many ways to categorize different types of research.
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A research design is the overall plan for answering research questions and hypotheses. The design spells out strategies the researcher adopts to gather accurate, objective, and interpretable information (Polit & Beck, 2007). Tourigny et al. (2011) used a non-experimental, quantitative research design known as a descriptive, comparative design.
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In eHealth evaluation, comparative studies aim to find out whether group differences in eHealth system adoption make a difference in important outcomes. These groups may differ in their composition, the type of system in use, and the setting where they work over a given time duration. The comparisons are to determine whether significant differences exist for some predefined measures between ...
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A research design is a strategy for answering your research question using empirical data. Creating a research design means making decisions about: Your overall research objectives and approach. Whether you'll rely on primary research or secondary research. Your sampling methods or criteria for selecting subjects. Your data collection methods.
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Compare and contrast the descriptive cross-sectional, repeated cross-sectional, comparative, and descriptive correlational designs. Discuss the advantages and disadvantages of various descriptive designs. Read a research study and identify the design used and analyze study results. Distinguish between secondary data analysis
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Case study research has experienced growing recognition during the past 30 years, evidenced by its more frequent application in published research and increased avail-ability of reference works (e.g., Thomas, 2015; Yin, 2014). Encouraging the use of case study research is an expressed goal of the editors of the recent . Encyclopedia of Case Study

Descriptive Research Design – Types, Methods and Examples

Descriptive Research Design

Types of Descriptive Research Design

Cross-sectional Study

Longitudinal Study

Survey Research

Observational Research

Correlational Research

Data Analysis Methods

Descriptive Statistics

Cross-tabulation

Content Analysis

Qualitative Coding

Visualization

Comparative Analysis

Applications of Descriptive Research Design

Descriptive Research Design Examples

How to Conduct Descriptive Research Design

When to Use Descriptive Research Design

Purpose of Descriptive Research Design

Characteristics of Descriptive Research Design

Advantages of Descriptive Research Design

Limitation of Descriptive Research Design

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