logo presentation example pdf

Logo Presentation Template for Clients | Free Download

• December 11, 2019

Nick Saporito

In this post I’ll be sharing a copy of the template that I use to present logo ideas to my clients. This is useful because it lays out all of the potential design choices in numbered rows and displays how they look on a light background, a dark background, and in monotone.

One of the members of my logo design academy requested that I share a copy of this template after watching the client presentation section of the course, and I thought it would be helpful to share a copy of it here on my blog as well.

Logo Presentation Template

Whenever I present logo designs to a client, I usually offer several design ideas to choose from. The way that I do this is by placing each design on its own row, and in 3 different columns that display variations of how the design will look under the following conditions…

• In color, on a white background
• On a dark background
• In monotone

Logos need to be versatile enough to work in many in different contexts, and because of that you will typically need to provide your client with color variations that they can use on any color background. This logo presentation template allows the client to visualize how their logo would look in those contexts.

Here’s an example of the template in use…

Click to enlarge

Each box of the logo presentation template is sized at 800px by 500px. This is typically a large enough size for the client to get a good enough view of the logos on any device (desktop, tablet, phone,) but not so large that it’s going to hog disk space.

Free Download

You can download a free copy of the template here: Logo-Presentation-Template.zip

Here’s how the blank template looks…

I’ve included two copies — one for Inkscape users (.svg) and one for Illustrator users (.ai.) However, the the SVG copy can be used with any vector graphics software, not just Inkscape.

I use this template so frequently that I’ve set it as my startup document in Inkscape so that every time I launch Inkscape, it opens this document instead of the standard blank document. I have a tutorial on changing Inkscape’s startup file here if you’d like to do the same.

Use it however you’d like. No attribution or credit necessary. Enjoy!

Disclaimer: this website doesn't track you, serve ads, or contain affiliate links 🤘

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Hi, I'm Nick— a Philadelphia-based graphic designer with over 10 years of experience. Each year millions of users learn how to use design software to express their creativity using my tutorials here and on YouTube.

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Thank you, very helpful!

Thank you, Nick.

Kenyan Grafik

Hi Nick, I have been reading your articles and this resource is very nice. Thanks for helping us in all sorts of ways.

Muhammad Hamrozi

Hi Nick! Thank you so much for the blog.

I wonder, if I wanted to send the concept to the client. What kind of file I should send?

Thank You -Ozi

I usually send it as a PNG

Great value Nick, thank you so much! What a great time saver!

Glad to help 👍

Frank Okunwe

Thank you for this, I normally do this on the design brief, just colored and grayscale, incorporating this in future deliveries would be such an upgrade, once again, thank you!

Good stuff. Thanks for everything. I’m very grateful to have found you on the net.

May your charity increase as much as your wealth.

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How To Present Logo Design Projects

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Learn how to present logo design and identity projects to your clients and win their hearts and minds..

I have mastered this presentation methodology by years of experience working with some of the best design agencies.

So if you're wondering how to present logos to your clients—you're in the right place!

Before we go into nitty gritty of how to present logo design work, first it’s worth to mention that:

Presenting logos is a science, not an art.

If you follow my proven process, you won’t have to sell nothing to your client, they will be sold on their own.

If your logo is the product that you sell, then your logo presentation is the packaging of that product.

As we all know, we buy with eyes, so that your logo presentation just as packaging must be very attractive. ‍

How you present your logos is as important as the logo designs themselves.

Presentation is everything when it comes to logo design.

Learn how presentations integrate into the broader project timeline of my branding process .

PS. If you prefer watching a YouTube video— check it out my channel .

5-Steps To Present Logos

• Prepare your client
• Start with objectives
• Explain your process
• Reveal the logos
• Get the feedback

Of course, before you proceed you have to have some logo concepts to show and someone to show them to.

I’m not going to talk here about how to design a logo , but I will just focus on the presentation itself—so let's assume that you have some logos designed.

First, it's important to establish some rules—let’s talk about the DO’s and DONT’s of presenting logos.

Common mistakes when presenting logos

The first biggest mistake you can make is presenting too many options .

How many logos should you present?—Show only three logos.

I’ve heard of designers presenting even 20 to 30 concepts—that’s way too many!

My client recently called me and said that some other designer presented them with 15 logos .

All of which were really bad, they didn’t like none of them .

You might be thinking that the more logos you present the greater the chance your client will like one, but the reality is that it will only confuse them .

Not even mentioning the energy and creativity you have to dilute over those 15 concepts—most likely you would end up with mediocre concepts.

It’s much better to focus on presenting only three strong logo concepts! ‍

Behind the scenes you can sketch hundreds of logos —no problem, just don’t show them all to your client!

The second biggest mistake you can make is sending them over by emai l, in an attachment. ‍

Is best to present logo and identity design projects either over the phone or in-person .

I usually present my logo design work via Zoom video call , after which I send my client the link to that logo presentation by email.

That way I get the chance to describe my logos , explain my ideas and say what I have to say, before letting the client voice their opinion.

Now, let’s talk about some of the best practices when it comes to logo presentation.

Best practices when presenting logos

The first best practice to follow when presenting your logo concepts is to start with a solid strategy session .

This sessions will provide you with all the necessary words that you can use to translate strategy into visual concepts .

This is basically about extracting important information from the client, but also engaging the client in the process and generating some ideas.

Learn more about how to develop and then translate strategy into visual design in my other article.

The second best practice to follow when presenting your logos is to take smaller steps with your client. ‍

You see, logo and identity design is often a long windy road towards the right solution.

It’s not like you just design something fast and there's is a big reveal where you expect to WOW your client.

it’s more of a sequential process where you’re building towards the final logo in a set of steps.

One of the best steps you can take is to use moodboards or stylescapes. ‍

Taking smaller steps will point you (and your client) in the right direction with confidence.

So remember—Never just send your logo presentation by email, and never present more than three concepts.

Tools to prepare your logo presentation

There are many ways in which you can present your design work successfully.

It could be a high-res PDF, a PowerPoint or Keynote, or you can simply use an online visual board tool like InVision.

First, I prepare mockups in PSD , then I embed these mockups in Indesign (one mockup per slide).

So that when I'm making changes to my mockup in Photoshop, the presentation will be automatically updated in Indesign.

Next, I don’t export a PDF like you would expect, but I rather publish that PDF to the cloud straight form InDesign, so that I can simply send my client a link later on.

That way, if I want to change something in my presentation, I simply republish it with just one click straight from InDesign and my client can see the changes .

They can also download the PDF for their own record or just to print it out if they want to.

So with that being said, let’s jump into building the logo presentation.

1. Prepare your client

First, before you show any of you logo work, you need to prepare your client for what’s coming.

You must put your client in the right state of mind before you show them anything.

I like to remind my client about two things: what a logo is and what makes a good logo .

So I open my presentation with a quite by great designer Sagi Haviv (that I had a pleasure to work with):

“A good logo is NOT about what one likes or dislikes, it’s about what works.“ —Sagi Haviv

The reason for saying that is to simply remind your client that logo design is NOT about personal preferences .

A logo doesn’t have to communicate or illustrate everything, so you shouldn’t try to say too many things with it.

A logo is more like an empty vessel and meaning can be attached to it over time , with its consistent use and following through on brand promise.

I say this in order to prevent the client from trying to make the logo look too busy and therefore confusing.

Next, I follow up with a slide that talks about logo design principles— what makes a good vs bad logo. ‍

Clients usually tend to be a bit subjective, so you have to remind them about some of the basic principles of logo design.

This should save you from hearing pointless suggestions later on that could ruin your great work.

We, as designers, have a good sense of aesthetics and we usually know why one logo is better than the other.

However, sometimes it’s not easy to explain that to our client.

That’s why I use the following slide with three logo design principles (again, developed by Sagi Haviv).

"A logo must be appropriate, simple and memorable." —Sagi Haviv

I say this out loud when I show this slide.

Next, I describe shortly each of them:

• Appropriate —Is your logo appropriate for the business?
• Simple —Is your logo simple enough to work in all sizes?
• Memorable —Is it distinctive, so it can be easily remembered?

I also explain that I use these rules when determining what logos would potentially work (I use it as a checklist).

Now, with those two opening slides, I don’t go into showing off the logos yet.

2. Start with objectives

Before you show any of your logo design concepts, you need to start with some basic facts .

You can start by saying something like this:

“Our goal is to design a new identity for Medihuanna, one that resonates better with our customers...”

Your goal here is to remind the client about the goals and objectives of this project or what kind of problems we’re trying to solve.

Here are some of the examples of the reasons why people need a new brand identity.

• repositions you to gain more sales
• increase your revenue
• connect better with target audience

This should have been fleshed out way before you start working—in your first sales call.

So if you follow my other guides on how to develop brand strategy and how to translate strategy into visuals , then you should know by now what I’m talking about here.

By reminding your client about the objectives for designing the logo, you will put them back into the buying mode—which can be a powerful thing when it comes to approvals.

This is also a great way to reassure the client that you understand the problem and you truly want to help them succeed.

Aside form that, it will help you remove yours or clients’ design preferences from the equation.

They will be more likely to settle on a logo they may not necessarily love, but they know it can work effectively for their business.

3. Explain your process

Once I stated the project's objectives, then I inform them about the strategy we took to accomplish these objectives.

Here, you simply want to summarize what you’ve done so far—I usually say something like:

"Before I show you the work, let’s take a step back and review the process to date."

Here I simply refer back to our strategy session and the brief that came out of that.

First, I show them the words that we chose to describe the brand , and next I show them the moodboards we created to express these words visually.

Here I just want to remind them what we’ve gone through together, from initial phone call, through brand strategy, to brand brief with moodboards.

I do this because it’s much more difficult to disagree with yourself than with other people.

So if you remind them about something they said earlier in the process (like during the strategy session), they most likely won’t refute the results of those decisions.

For example, if they chose the word “ credible ” to describe their brand during the strategy session, and then I use colors or fonts to reflect that “credibility”—it's much easier for me to explain my designs.

This whole summary shouldn’t take more than 5 minutes—it’s just a good way to get everybody on the same page .

This will help your client stay objective when you start showing them your logos.

Moreover, it will give your client a sense of ownership—after all, it’s their insights what drove your decisions .

4. Reveal the logos

Finally it’s time to reveal your logos and explain your thoughts behind each concept.

For example, this is how I presented my first logo concept:

"In the first logo we use a minimalist sans-serif font that conveys the simplicity of use and the clarity of our courses.“

First I say this as I show the first slide, which is just the logo alone centered on a white background .

The second slide is usually the logo on dark background and with some photo behind it.

So as I continue going through the slides I'm describing my work:

“To make the logo distinctive, we replaced the dot over the “i” with a leaflet which symbolizes nature and natural treatment that cannabis provides.“

The next—third slide—is a split screen showing the logo on white background on the left and black background on the right.

As I navigate through the slides (3-5 sec for each) I also say a few words about the designs and the decisions I’ve made.

For example, when I reach the slide with the pattern, I say this:

“I designed a geometric leaflet that can be used as an identity element and an extension of the simplistic wordmark”

And then when I go to the next slide I follow up with:

“This leaflet allows us plenty of room for expression, it can be used as a unifying graphic element on all applications.”

Remember that a huge part of successful presentation is your ability to articulate your design choices (the style, fonts and colors you picked).

Here, you can prepare yourself by reading design reviews , for example: I like to read the BrandNew Blog .

This will help you build your design literacy, so that describing your work will become much easier.

Of course, whatever you say it must be backed up by strategy and decisions you’ve made with your client in the past.

So the following few slides is a collection of different mockups relevant to your client. ‍

You should know by now what mockups to use based on the discovery session ( the 6th exercise of my strategy guide ).

However, typical mockups would include something like business cards , envelope , stationery , perhaps a website , maybe social media graphic , a signage and so on.

All the things that your client expect to see the logo on.

Here, it’s important to show a couple of small format mockups like pins, icons, pencils, cufflinks as well as large-format mockups like signage, way-finding, interior graphics, billboards etc.

Your client needs to see how the logo will look like when used in small size as well as at scale—in large format.

Here you can even go beyond of what they would typically use the logo on and add a couple of extra mockups .

That way you can really help them envision this logo in use in real life.

Beginner designers often ask me—how to find best mockups for logo presentation?

There are many places where you can find free mockups , but the problem with that is that they tend to be everywhere just because they’re free.

A much better way is to buy premium mockups —they won’t cost you a fortune, but you will end up with a gorgeous logo presentation.

Alternatively you can create mockups yourself by finding stock photos and then using Smart Objects in Photoshop.

It always try to include at least one or two realistic photos, for example a billboard on the street or on the side of a building.

As I go through these slide, I’m NOT asking for the feedback yet— I simply lead the presentation and navigate through slides while describing the designs.

If client interrupts me, I simply stop them saying:

"Please let me go through all the concepts first and then we can discuss them".

Once I’m done with presenting the first concept, then I go straight to the second one.

As I already mentioned, the ideal number of logos to present is three .

And each of the three logo concepts should be explained on the same sequence of slides.

What it means is that you should use the same mockups for each concept just to make the comparison fair.

Your client will probably reject one of them and then lean toward either one of the other two.

Rarely clients will make a decision on the spot—but that’s fine, that’s why we’re preparing such a beautiful logo presentation.

That way the client can sleep on it, show it to other people and get back to you with some feedback.

So you do the same with the other two concepts—you should have about 5 to 10 slides per concept.

And again, while you’re preparing those mockups, try to describe your thought behind each concept .

For example, this is how I described my 3rd logo concept:

“This concept was inspired by crests that are often being used in logos of universities.”

and then while I go through the slides, I add:

“In combination with the prestigious-looking color palette, this identity portrays Medihuanna as a well-established and respected educational organization.”

When I reach the slide with the mark, then I add:

“Here we retain the serpent-entwined rod (symbol of health) from the old logo, but we refined the shape to nicely sit inside the university-like crest.”

When I’m on the slide with book covers, I talk about typography:

“Using the classic, traditional serifs as the primary font, adds to the heritage, plus it compliments well the sans serif wordmark set in all caps.”

So I just gave you a few examples of what I say when presenting logos to my clients and I hope it gives you an idea of how to describe your logos.

Remember—having a story behind each piece helps you sell it easier .

And finally at the very end you need to add one more slide to compare all three options .

Once I reach this comparison slide, I follow up with a question to release the tension .

A good question you can end your logo presentation with is:

“Did we take a step in the right direction to connect better with our customers?”

After all, I have been presenting for the past few minutes and didn’t let them talk yet.

Now, it’s time to get some feedback.

5. Get the feedback

Once you finished your presentation, then let your client talk but don’t push them to make a decision just yet.

The worst you could say at the end is:

“What do you think?”, or “Which concept do you like?”.

Instead, you should refer back to the strategy and ask them to step into customer shoes .

I usually say something along the lines:

“How do you think John would react to each of those concepts?”

This will help you take the client away from subjectivity (once again) and help them see it through the eyes of customers.

Every time your clients says something like “I don’t like this” or “I like that” — help them get back in the right mindset.

Simply remind them that while you understand that they pay and they must “like” the new identity, we should really focus on the target audience because ultimately it is for them.

We should really think about how potential customers would respond when judging these logo concepts.

Even if your client have some favorite right away, they most likely won’t tell you just yet and you shouldn’t force either.

A much better way is to follow up with something like that:

“Is there one direction that we should definitely eliminate now?”

Usually, clients will come to consensus that one concept we could cross off the list.

Sometimes clients can give you an immediate feedback like “I’m leaning toward the first concept”.

However, I usually want to give them some time to sleep on it and invite them to discuss these concepts internally.

I say something like this:

“I know it’s a lot to digest and you probably want to show it around—how about we regroup in 3 days?”.

By saying that, you will take the pressure off your client and give them more time to make the final decision.

Just don’t leave the meeting without scheduling a specific time to talk.

Whether it be a call or an email, ask them when they might be ready.

Conclusions

When you present your work as a graphic designer , you might feel a bit anxious and insecure , but this is normal.

Only you know the amount of time and effort you’ve put on into designing these logos, so it’s natural to fear the client rejecting them all .

Just imagine your client “not getting it” or demanding changes that will ruin your hard work.

Does it sound familiar?—It happened to me so many times when I was starting my career as a logo designer.

But eventually, over the years I’ve developed this process that makes my logo presentations go smooth .

Not only the logo presentation, but the whole process of working with clients who come to me for logo design.

Starting with the initial discovery call, to strategy session, to execution and presentation—my process allows me to be super effective and efficient.

So if you follow my process of presenting logos, then you should just nail it at first with a beautiful presentation that is hard to reject.

My client picked the 1st logo concept, next we just refined the leaflet a bit, polished the designs and then I delivered the logo artwork and brand guidelines.

You can see the final work for Medihuanna on my portfolio.

Need a custom logo?— Just shoot me an email. ‍

Download my template

Looking to save time create your own logo presentation template ?—Look no further.

Now, you can download my InDesign files —the presentation I've done for Periti Digital (more recent project than Medihuanna ).

For only $29 you can get all the files ( 2.1 GB )—The template is made in InDesign with Photoshop and Illustrator files embedded in it (including mockups and logo files).

Just customize the template, change the logo and branding (colors, fonts)—and you'll be able to use it with your clients right out of the box!

BTW. Check out my new Brand Presentation template , which is a part of my Creative Suite bundle .

In any case—I hope you enjoyed my tutorial on how to prepare a successful logo design presentation.

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I'm a branding expert and graphic designer based in NY. I specialize in the development of brands: brand strategy, identity & web design. Need help with your project?— Get in touch

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The Ultimate Brand Identity Presentation Guide [FREE PPT Template]

If you’re in the process of building the right image for your company, it’s essential that you and your team manage clear guidelines on how to present your brand to the world .

These guidelines will help you maintain consistency (a KEY aspect of branding), and that’s why today, I’ll show you how to create a brand identity presentation that helps you inject your corporate identity into every single material.

We’ll go over the following topics:

• Starting with the basics: What is a brand identity presentation?

How to present a brand identity?

What to include in a brand identity presentation.

• Your Brand Identity
• Your Brand Visual Elements (+ Expert Tips!)
• What to expect? Brand identity presentation examples
• Check out our FREE Brand identity presentation template!
• Final Step: Brand Your Guidelines! Check out how we can help you out

Download your brand identity presentation PDF

What is a brand identity presentation.

A brand identity presentation is a practical and efficient way to present your brand’s guidelines. What are brand guidelines? They are a set of rules on how your brand should be used across any type of media.

These guidelines include all of your brand’s elements, such as your typography, color palette, tone of voice, etc . They provide all the instructions you need to maintain consistency every time you create new marketing materials, from brochures to flyers, packaging, and even your branded presentations .

The best way to present your brand identity is through a PowerPoint presentation. Why? For several reasons:

• Adaptability: Having all your brand's elements in a PowerPoint presentation not only provides the convenience of having everything accessible but also offers the flexibility to adapt it to various formats, such as social media and websites.
• Familiarity: PowerPoint is already a tool you likely use regularly. This familiarity makes using it for brand identity design presentation the easiest choice.
• Rich content: PowerPoint presentations have ample space for including visual examples, videos, and essential links. They encompass a wide array of content types, including text, charts, infographics, and videos.

Let's take a look at all the elements you should include in your brand identity presentation:

Your brand identity

1. Mission and Vision

Including your mission and vision in your brand identity design presentation is vital because it defines your brand’s purpose and long-term goals . You should structure these slides with a brief introduction followed by concise mission and vision statements:

2. Brand Purpose

Your brand’s purpose allows your audience to emotionally connect with your content, so it is crucial to include it to ensure everyone in the company creates content aligned with it. Present a brief statement with any explanation you’d like to have:

Including your brand’s values in your presentation is crucial as it helps match your team's actions and decisions with the core principles your brand stands for . You can present them simply or provide explanations for each one:

4. Tone of voice

Explaining your brand's preferred tone of voice is essential because it sets the style for all your content. Be sure to provide a description of how your brand should communicate and share examples about what to do and what not to do in order to clarify expectations:

5. Intended audience

By presenting your buyer persona, you ensure that everyone involved understands who the brand is speaking to . This way, you help them create content that resonates with the target audience:

Your Brand Visual Elements

Now, let’s check out the visual elements you should definitely include :

6. Logo design

Your logo is a cornerstone of your brand identity. Including it, along with variations and do’s and don'ts , ensures that everyone has access to and uses it correctly, which helps maintain a professional and consistent brand image:

7. Typography

Presenting your chosen typography is essential for maintaining a uniform visual identity in your text-based content. Include font styles for different types of text and usage guidelines to ensure that all written materials adhere to your brand’s style:

8. Brand Colors

Displaying your primary brand colors and their codes is essential for consistent visual branding. By providing the color palette and codes , you ensure that all design elements align with your brand's color scheme:

9. Photography

Explaining the style and types of photography that align with your brand is crucial. Make sure to include examples of preferred photography styles that help your team understand the visual aesthetic your brand aims to achieve :

10. Illustrations

If illustrations are part of your brand, presenting their style and usage guidelines is vital . You should include examples that illustrate the desired style and do’s and don’ts, making it easier for designers and content creators to maintain consistency in visuals:

Additionally, make sure you include these supplementary recommendations to elevate the quality even further, as suggested by our design managers Ramaditya Ananda and Indah Yuniarti .

As Ramaditya says:

“Make sure to include a link to access existing assets so it’s easier and faster for designers to use them.”

Including links to ALL the assets is a great way to facilitate the process for everyone designing or creating content. Attach these links for your logos, illustrations, shapes, etc.

Additionally, remember that you should include as many examples as possibl e. Try to be as specific as you can to ensure that all your content is illustrated exactly as you have in mind. As Indah adds:

"Be specific about how you would like to visualize your brand. Provide context regarding how the elements should be used and include the DO's and DON'Ts. Offer examples of both correct and incorrect applications of brand guidelines to help minimize errors in their implementation."

Check out the final product: Brand identity presentation examples

Ready to see the final product? Check out some amazing brand identity presentation examples.

Skype provides a great example of everything you must include in your presentation, especially how to present it. Skype’s guide offers a visually appealing yet playful presentation that cleverly introduces all of the brand’s elements in carefully crafted storytelling.

See the full brand guide here .

Heineken’s brand identity presentation provides every detail you should be including in your own presentation. They consider every single element, from all the logo variations, to all the visual elements the content creators or designers could need.

Check out the full brand guide here .

FREE Brand identity presentation template!

Now you’re ready to create your own brand style guide!

And to help you in the process, the 24Slides designers created a PowerPoint template that follows the structure we’ve seen above. Take this as your starting point in the making of your company’s brand identity presentation .

This hands-on brand identity presentation template comes with 20 slides for you to insert each one of your brand elements. If you feel ready to start, click on the image. You’ll be sent to our Templates Hub where you can download these slides for free.

However, as you might already notice, this is a generic template . It helps tremendously to get everything structured and in place as your first draft, but it’s not quite the finished document you want to present.

There’s one last step you shouldn’t skip if you really want to create a brand style guide that you and your team feel proud of.

Final Step: Brand Your Guidelines!

How are you going to encourage people to use your brand properly if you don’t do it yourself? Branding your guidelines, or any of your presentations , is key!

Your brand style guide or brand identity presentation is an excellent opportunity to practice what you preach and show how a document can breathe and live your brand to the fullest.

Ideally, your brand manual will be a consultation document for internal and external teams (graphic designers, copywriters, web developers, marketers, consultants, etc.), so it makes sense to have it aligned with your brand as well.

If you envision your brand style guide with a professional aspect but don’t know exactly how to get it there, you might be interested in outsourcing your presentation design .

At 24Slides , our PowerPoint designers are experts at making presentations that truly reflect your brand and values. Just check some of our before-and-after examples :

If you’ve already got all your elements and text in your brand identity PowerPoint template, all you need to do is send it our way ! Our designers have provided top-notch presentations to thousands of professionals and companies around the world, so rest assured your slides are in good hands.

But if you’d like to test the service first, that’s totally okay! We’re all about transparency and 100% customer satisfaction, so here’s a try-out offer for you : Send us one slide (maybe the cover of your brand style guide!), and we’ll redesign it for just one dollar. This is a cool way to experience what our presentation design service can do for you and your team.

As I mentioned before, no two brand style guides are the same. These 10 points we’ve covered are the essential parts any brand style guide should have, but you can add others according to what your brand needs.

Just remember to keep your brand style guide short, easy to read for everyone, and shareable!

Ready to create your own brand identity presentation? Look no further - this template is your ultimate tool to make it happen! Download it for free:

Want to learn more?

• Get superb on-brand presentations with 24Slides!
• Corporate Identity: Why is Branding Important in a Presentation?
• How to Write a Design Brief for Your Next Project?
• Rebranding Checklist: 5 Aspects You Should Consider

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10 Examples of a Professional Logo Presentation

Logo presentation, and leaving a great first impression is one of the crucial moments in every successful project. Your design may be solid, and you have researched it thoroughly. Still, if your presentation isn’t professional, you can have overly negative feedback. Every designer needs to have multiple logo presentation templates for every occasion and type of project. Here are some of the best examples that can make an impact on your workflow.

1. Blurred Background Image Logo Presentation

Here is one of the most straightforward ways to present your logo. Find an image that is related to your logo in some way. It could be a similar design idea, complementing shapes, or colors. Additionally, a great photo or an image will help you set the right mood. You can find thousands of royalty-free stock photos on websites like unsplash.com . All you have to do then is to apply your logo. Consider adding a blur effect on the background image to concentrate attention on the logo itself.

2. Visual Explanation of The Logo

‘How did you come up with that?’ is a question many designers don’t like to hear. It isn’t very enjoyable to explain the whole process or a moment of inspiration when it comes to creative work. By presenting your work this way, you will be able to avoid that situation. Here we have an example of precisely that. The designer presented a primary logo, an inverted color logo, an outline grid, and a simple visual explanation with essential elements.

3. Inverted Color Options Presentation

Here is an option you can use that works excellent for mascots. Also, you can use it for logos meant to be used on various color backgrounds. This particular designer added just a bit of a drop shadow effect to make a mascot ‘pop’. On the right side of the screen is a mascot on a darker background, and of course, a color palette.

4. Multiple Logo Variations

Can’t decide which version of the logo looks better? Simply lay them all out on the artboard and let the client decide. This style of logo presentation works well if you already have to design multiple variations or styles (vertical, horizontal, inverted color, badge, etc.)

5. Background Logo with reduced opacity

Similar to adding a background image, adding the actual logo to the background will look even better. Scale the design, reduce opacity, and send it to the back.

6. Colored Bottom Line with Color Palette

This is one of the most straightforward ways to get away from the blank artboard. Present a nice and clean logo design is adding a colored bottom line. Not only that, but it can provide contrast and serve as a creative way to present the color palette used.

7. Logo Wireframe Presentation

Geometry is an essential factor when it comes to designing a logo. Then why shouldn’t you show how carefully planned out are your designs? It will help you show your work in a much more professional way. Feel free to make a beautiful logo presentation, with a finished product and initial wireframe right next to each other.

8. Sticker Bomb

Knowing where and how your design is going to be used is a big part of the process anyway. In this case, it is in the form of a sticker. Take that opportunity to present it as a sticker bomb. It will look more natural, and your client will love it!

9. Logo Sketch

With a sketch of the logo with gridlines, 3D looking mockup, and simple white on black background, this logo presentation has it all. Keep in mind that sometimes less is more, and to use this way of presenting sparingly.

10. Hand Drawn Logo Sketch Presentation

Designers sometimes argue if sketching out your logo by hand first is necessary. Even more, if your client should ever see your sketches and initial ideas. However, this is the way to go if you are on an extremely tight schedule, or have to work with superficial information. It will help you get started and test out which direction to take before you fully commit and deliver a final presentation.

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How to present logo design concepts with Milanote

Follow this step-by-step guide to learn the modern process of presenting logo concepts in Milanote, a free tool used by top creatives.

How to present logo design concepts in 4 steps

How you present your design work is just as important as the actual artwork itself. It's here that you get to tell the story and strategy behind your work, not just share the final artwork.

Whether your logo presentation takes place in person or remotely, it's important to display your concepts in a way that's easy for others to compare and discuss, and most importantly shows your work in the best light.

In this guide, you'll learn the modern approach to presenting logo concepts and gathering feedback from your team and client using Milanote.

1. Arrange your logo concepts

Start by uploading the concepts you've designed so you can share them with your team or client. Provide a few examples of the logo in different environments. E.g. If it's a logo for a clothing brand, show how the logo will looks on its own, on store signage and on packaging or wrapping paper.

It's best to provide at least 2-3 different concepts so your team and client can start to debate which one best suits the business.

Create a new board to display your concepts.

Create a new board

Drag a board out from the toolbar. Give it a name, then double click to open it.

Drag files from your computer.

Upload a file or document

Click the "Upload" button or just drag a file onto your board. You can add images, logos, documents, videos, audio and much more.

2. Explain your thinking

Next, include some written notes about each concept. This will help explain your ideas and keep everything in context. Refer to the client's goals you set earlier in the Logo Brief and the visual direction from the Moodboard to communicate the path to this point.

Try to provide reasons why these concepts will provide the perfect visual brand for the client's company. Explain how they embody the brand personality and why they'll appeal to the target audience. Another useful approach here is to show how the logo concepts stand out against the competitors using the Brand Positioning Map format.

Add a note to describe each concept.

Drag a note card onto your board

Start typing then use the formatting tools in the left hand toolbar.

3. Share with your team or client

With any creative technique or project, it’s important to be open to constructive criticism. Now that you've prepared the initial concepts, it's time to ask for specific feedback. Share the board with your team or client and get together to choose a final direction.

Share the concepts with your team.

Share a read-only link with others.

Click Share in the top right of your board. You can add a Welcome message for viewers, allow comments, set a password or embed the board in another app or website.

4. Agree on a concept

Ensure that everyone involved agrees on the concept direction before you start finalizing the logo artwork. Try to keep the conversation focused on the strategy behind the logo rather than discussing just the visual aspects. Consider how the logo addresses the goals, audience and requirements. Lastly, make sure you stay open to suggestions and improvements and try not to take criticism personally.

Start a conversation about the options.

Start a comment thread

Drag out a comment from the toolbar on the left and place it on your board. Other editors can reply to your comment.

Mention teammates to get their attention.

Mention teammates to get their attention

Type '@' in any text field to mention someone who has access to your board. They'll receive a notification and be able to respond to your comment.

Mark your favourites using reactions.

Add emoji reactions to your content

Select an image or note and choose "Add reaction" from the left toolbar.

You're done!

Hopefully at this point, one concept stands out as the obvious choice. Or perhaps this process has uncovered some valuable, clear feedback that will help you improve the logo even further. If you're just starting this process, use the template below to organize your logo concepts or read our full guide on How to plan a logo design project .

Start organizing your logo concepts

Get started for free with Milanote's easy to use logo presentation template.

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Logo Presentation Template

Present your design ideas with confidence and make your clients fall in love with their new logo.

About the Logo Presentation Template

This Logo Presentation Template helps you create the right context for your logo ideas and give them compelling backstories. You can use it to create presentations for your clients, colleagues, employees, or partners.

Help your audience recognize the relatability, beauty, and versatility of the new logo at a glance. Delight them by showing how it can help their brand become more recognizable and attractive to their target customers.

How to present a new logo

Sending over a PNG file with a logo on a white background won’t impress your clients — giving a stunning presentation will. Instead of making your clients wonder why they should change their branding at all, you can tell them a captivating story with your slides.

Delivering your logo design ideas in a professional way allows you to:

Highlight your expertise and skills and make your clients trust you and your design solutions more.

Convince your audience that the new logo is more compelling and won’t go out of style.

Show how the new logo can be used in different situations and on different media.

Help your clients overcome doubts and cut ties with the old brand identity.

What should be included in a logo presentation?

You don’t want to just present your logo — you want to amaze your audience and make them love the new concept. You can use mood boards or style scapes to convey the mood and show your sources of inspiration. It’ll add depth to your logo presentation and make it more emotive and engaging.

Your clients may have questions about the new logo applications, and you can answer them even before they arise. Add mockups to your presentation to demonstrate the new logo’s potential and how it will “behave” in real life. Put the new logo on merchandise, mobile apps, billboards, or public transport, depending on the niche and scale of your clients’ company.

How to use the Logo Presentation Template

Save time with Miro's easy-to-use presentation maker . You can prepare and assemble a pixel-perfect presentation in less than an hour, especially if you already know how you want to structure it. You can even use other Miro templates for brainstorming to speed up the ideation process and find more logo ideas with your team.

Step 1 . Prepare your mood boards, mockups, and other assets. Choose up to three of your boldest and most contrasting ideas. Make sure your logo works equally well in all sizes and on different materials, and outline the most important logo usage guidelines.

Step 2 . Choose this template and start customizing it. Add your branding, copy, and visuals. Show your logo in different sizes and on white and dark backgrounds. At this step, you can invite your colleagues to collaborate and share their thoughts on how formal or informal the presentation should be or how many slides to include.

Step 3 . When you’re done editing the template, switch to Presentation mode . It’s a full-screen view that lets you see your presentation exactly how your clients will see it, so it’s a good opportunity to spot and fix any minor mistakes. You don’t have to download or install anything to give a presentation — just always use Presentation mode whenever you need to use your slides.

The dos and don’ts of logo presentation

No matter how great your new logo is, the way you present it still plays a huge role. If you want to impress your audience, make sure to follow these best practices.

The dos of logo presentation:

Present your logo concept in person . You don’t want to distance yourself from your creative work. Presenting it in person also allows you to connect with your audience and address their concerns.

Show how you’ve arrived at the idea . Give your audience a glimpse of your design process and explain what influenced your decisions. You can also include their buyer personas in your presentation to remind your clients what this logo is for.

Explain why the new logo is better . Is it more relevant? Is it more memorable? You don’t have to make a side-by-side comparison, but it makes sense to list your new logo’s advantages using, for example, bullet points.

There are also some common mistakes to avoid.

The don'ts of logo presentation:

Don’t overwhelm your clients with too many ideas . Narrow down the list of possible design choices before you show it to your audience. Ideally, you should present no more than three of your most interesting design concepts.

Don’t assume your clients have the same aesthetic taste as you . Try to stay objective and explain what makes a great logo, why the new logo will work better in different situations, and why it’ll resonate with their target audience.

Don’t overexplain your logo . Avoid making your slides text-heavy — use mockups and other visuals to get your point across. Also, instead of defending your idea after the fact, try to predict your clients’ objections and handle them right in your presentation.

Who should give a logo presentation?

You can present your logo designs as a team, but it’s always better to have one person do most of the talking to help your audience focus. If you are a design agency, usually, it’s the art director’s job to present finished design projects. In any case, you need to position yourself as an expert and build trust with your clients — it’ll also help you justify your price tag.

What makes a terrific logo presentation?

When you present a logo, you need to avoid subjectivity and focus on the practical tasks you’re solving with your design. If your clients see that your design can help them attract a new target audience or increase revenue in some other way, they will grow to like it. Also, don’t ask for feedback right away — give them some time to digest your creative logo designs and discuss them with their peers. This way, your presentation will be impactful but not pushy.

Get started with this template right now.

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How to Present a Logo to Clients in 6 Steps (Tips from Experts)

Preston Lee

Preston Lee is the founder of Millo where he and his team have been helping freelancers thrive for over a decade. His advice has been featured by Entrepreneur, Inc, Forbes, Adobe, and many more. Learn more »

Adam Wright

Adam Wright is the Content Manager at Millo, in addition to running his own graphic and web design business, Adam Wright Design. When he's not working on his business, you can find him watching hockey or just about any type of racing. Learn more »

1. Start with the logo design brief

2. make the logo presentation in-person or via video, 3. tell a compelling story about the logo, 4. include mockups & provide context, 5. show off the logo’s versatility, 6. focus on the audience, 3 logo presentation templates for inspiration, mastering how to present a logo.

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Mastering how to present a logo to clients can take years of practice and experience.

Plus, there’s the pressure of getting a client logo presentation right the first time in order to avoid starting over or frustrating your client.

While a logo technically should stand on its own, my friend and logo expert Ian Paget perhaps put it best:

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“I’ve learned through experience that how you present your design work is as important, if not more, than the physical design phase.”

With that in mind, I reached out to Ian, who runs a wonderfully successful logo design company in the UK and asked for a favor.

Could he connect me with dozens of talented logo designers to answer the question of how to present a logo to a client successfully?

What I got back was a collection of incredible advice from experienced logo designers who have been designing logos and presenting them to clients for years.

That means, instead of slogging through learning how to present a logo from scratch, you can learn from some talented and experienced logo designers exactly how to present a logo for the highest chances of client satisfaction.

• When presenting a logo, keep it simple. Present only your best design option(s).
• Explain how your design choices align with the client’s brand and goals.
• Consider using mockups to show how the logo would look in real-life scenarios.

Below are some of the most helpful responses I received. I hope they’ll prove useful as you perfect how to present a logo to your own clients.

The success of your logo presentation to a client starts long before you sit down to present your logo.

The real secret of how to present a logo begins in your initial meetings with clients when you send a proposal and agree on a creative brief.

Then, presenting a logo to a client becomes a matter of showing them how your design fulfills the requirements you both agreed on earlier in the process.

Here’s what a few expert logo designers had to say about how to present a logo according to the design brief:

Always start with a detailed design brief. If the client doesn’t provide you with one, create your own by asking the right questions. Once you have created a brief, get the client to approve this before starting anything. As part of my logo design process I create a tick-list of objectives by asking questions. I then ask the client to check and approve this list. This approach ensures that we’re both on the same page from the outset, and that I have goals to refer back to when presenting my work. — Ian Paget, LogoGeek Before presenting I start with a conversation. I tell them what they are going to see, and how I will explain the reasons behind the work. I talk about research and reiterate what the creative brief outlines. —Susan Feinberg, Fireside Take them through the logo design process and show them how your concept meets their criteria. —Col Gray, PixelsInk Refer back to the brief to show your understanding of their brand and requirements. — James Mortimer Sponsored Become a sponsor Start with the end in mind – the goal – then repeat the brief, linking to aspirations they have for their company/brand. Then take them through what you will be presenting and your thought process for each. — Danny Matthews, Danny & Co. The most important thing is that the client can see how the solution delivers the strategy. — Iain Hamilton

Another suggestion on how to present a logo that came up over and over again in our group of experts was to make your logo presentations to clients in-person (or online), not via email.

Part of mastering how to present a logo is being able to gauge client reactions on the fly and adapt to a wide variety of responses. This proves near impossible when you simply present a logo via email.

Taking time to prepare a logo presentation that you make “in person” also shows you care about how you present the logo and that you believe in your final logo design.

Here’s what a few of our expert logo designers had to say about how to present a logo in-person (or via video):

My best advice is to always present [the logo] face to face. Never just send a file… It’s a simple one but also one of the most important things, in my opinion.

— Mads Haakansson, N’fellows Have structure to the presentation and always do it in person/live, instead of email. — Danny Matthews If you’re presenting the logos over skype or Zoom, do not send the presentation document to the client ahead of the call, instead present the logos document to them page by page and talk them through what they are seeing. — Ben Stanbury – Prosper Sponsored Become a sponsor

Learning how to present a logo to a client is as much about storytelling as it is about professional presenting skills.

In fact, a story will often get you much further with a client than a stiff, executive-style presentation ever will.

Your story should present the problem the company or its customers have faced and how the new logo solves many previous issues.

Here’s what some of our experts had to say when it comes to using storytelling when presenting a logo:

Tell the story behind the logo and it’s meaning. Touch on how it meets their criteria and how you see it resonating with the target market. Make sure to summarize that story as a simple blurb in the presentation, so the client can reference it as they deliberate.

— Rachel Stoneking, Stoneking Design Take them on a journey. Tell a meaningful story both visually and in writing. — Craig Burton Make a little animation or GIF to explain the story of the logo. This makes your client’s life easier as they explain further to all other stakeholders. — Mohak Ahuja Tell their story. Show how you’ve listened and interpreted their core. Show them that you understand and share their vision and goals. The craft and implementation can come later in the presentation but they need to believe you’ve ‘got it’. — Jonathan Harris, Harrisment

In addition to telling a story and showing how your logo solves the client’s problem-at-hand, you’ll also want to learn how to present a logo in context by providing real-life scenarios and mock-ups.

By presenting a client’s logo in real-world settings (like on their products, on business stationary, or in advertisements), your client will be more likely to envision the strength of the new logo you’re presenting.

Here’s what logo presentation pros told me about harnessing the power of logo mockups:

Include mockups to show the logo in use in real world situations and not just on an empty white page. Many people need help with visualising their logo in use and it really helps to sell the design. — Col Gray Give the logos some context. Whether that’s on the back of a business card, or the side of a building. It will help them understand how their new brand is going to work in the real world. — Simon Potter, Pixels & Paper Show them how the logo will be used in real life and suggest an application they may not have thought of relating to their aspirations. So if they would love to bring out a new product in future – show how that would look in real life to give longevity to the designs. —Danny Matthews Showcase the logos on mockups! Be sure to use the typical business stationery mockups, but also include a few that are relevant to the clients and their industry. Mockups are a great way to show clients how their new logo will work in the real world. —Rachel Stoneking Choose some selected key visuals/mockups of their identity in action. Get them to buy into themselves and their audience using and experiencing the new scheme. —Jonathan Harris You have to present [the logo] in context, and build on a story that the client will embrace. All of this stems from understanding the business, the culture, and the brand to help establish the right design for the right narrative. — Tony Lopez

In addition to presenting mockups of the logo’s potential usage, it will be helpful to show how versatile your logo can be.

Learning how to present a logo in a wide variety of ways will help your client see how flexible and timeless your new design is. It will help them see exactly why you charge good money for logo design .

Here’s what some of our logo design pros said about versatility:

Present it in as many ways as you can. Show it big, small, white only, black only. Show it embroidered, screen printed, embossed, glossy, matte. Show it on a mug, a hat, a t-shirt, on paper, on a car, on a billboard, in a newspaper… you get the idea. The point is to show them the versatility of the logo. Show that you’ve put in enough thought on the design that no matter the situation your design is going to work for them and not be something they need to “find a solution for” down the road. — Mike Pickett Don’t just show it large, show it tiny too. Large is impactful, but small shows it has range. There’s no point progressing a design that doesn’t work at 100px wide. —Mark Bowley, Bowley Design

Throughout your entire logo design presentation, you want to focus on the logo’s audience.

The audience is often not the client you’re presenting the logo to, but their customers or clients. So while it may be tempting to talk about how much your client should like your new logo designs, learning how to present a logo with the right audience in mind is critical to your success.

Perhaps one of the most critical pieces of advice was given by logo designer Ben Mottershead from Ben Designs: “Always show the logo as it would be seen by an audience.”

That means as you’re presenting mockups or highlighting the versatility of your new logo design, make sure you highlight the new logo from the perspective of the most important audience: your client’s customer.

You may find you need to remind your client to judge the new concept based on the audience, as I was reminded by designer Darius Enache: “Tell them on what criteria they should judge the logo (functionality, not personal preference).”

Show customers using products with the new logo. Show team vans parked on streets with the new logo plastered on the side. Mock-up a banner to see what the logo might look like at a major convention.

Putting the audience first through the entire process will be critical as you learn how to present a logo successfully.

To help your logo presentations and spark some ideas, here’s 5 designs done from experts showing you how it’s done.

Grid logo presentation by Gennady Savinov

In this logo presentation, designer Gennady Savinov created a simple, yet effective grid layout to show both color variations. Additionally, he included the logo spacing spec for added visuals. This layout quickly and easily shows the client your design concept.

Single logo presentation by Angie Mathot

Detailed logo presentation by Jeroen van Eerden

In this logo presentation design, designer Jeroen van Eerden created a one-pager full of info. This gives a breakdown of who the company is, what they’re about, the logo design variations, and the typography to be used. Although it’s a little busy, this style can be super informational and useful for relaying brand guidelines.

The truth is, you won’t be perfect at presenting logos to clients overnight. And that’s ok.

But with time, and using the advice of the expert logo designers above on how to present a logo, you’re way ahead of the competition.

In addition to the advice shared above, Steve Evans from Sed+Co urges, “Make sure you … tell them to sleep on the concepts. Far too often clients are too quick to pick an option. Once they’ve gained some distance from the initial excitement, they’re mind is clearer to make an informed ‘business minded’ decision.”

And, of course, perhaps the most important advice for anyone wanting to learn how to present a logo comes from designer Liam Jackson:

“Only present designs you’re happy with. (We all know why 😅 ).”

For anyone who doesn’t know (yet), there’s an unwritten law in logo design that the client will always, ALWAYS pick the design you like the least.

So when presenting logos to clients, never show them something you’re not happy with yourself.

With that, you’re ready to go. All of us wish you the best of luck on your next logo design presentation!

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Written by Preston Lee

Editor at millo.co.

Preston Lee is the founder of Millo where he and his team have been helping freelancers thrive for over a decade. His advice has been featured by Entrepreneur, Inc, Forbes, Adobe, and many more.

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Comments from the community

All of these are highly appreciated and remarkable client dealing strategies. But I have a query, what if you get some really annoying client who is not willing to show any interest in that design you made with full dedication and hard work. I was in a trouble last month when this type of situation happened to me and after all the efforts, I was no excuse for my services I provided him. However, nice post and I’ve learnt a lot from this.

Thank you for this great article. It is very important to provide clients with more than one logo concept for them to be satisfied with the service you have offered. This gives them a chance to choose from different styles and options.

Offering clients free revisions will also win clients over.

I just want to know how designers deliver the logos to the client? By email? By jump drive?

i see that a lot of logo designers who post their work online present their work on business cards or a large wooden panel. Especially for compete branding packages. How do they do this?

Focus should be on the logo and not presenting it on different material or backgrounds. That stuff comes later. The logo should be on a white background and free of clutter and other distractions. what your talking about is a brand identity which comes with big budget clients and possibly after they select one of the designs.

I’m not in agreement with this. A logo is never seen in isolation, so why present in this way? I think a logo needs to be tested in application by the designer, and also presented in this way too. I personally present the logo on its own as you mentioned, together with a few slides showing it in use as it helps to sell the design. There’s lots of really cool tools out there to make this a quick/easy process.

Awesome article. I love being able to explain “why” I create a logo the way I do and the elements I choose to include. It does double duty as showing the client that I was listening to their wants and it serves as a barrier to keep me from including irrelevant information or elements. Again, awesome post!

Your article covers almost all points.But I want to know to make a attractive background and portfolio that can help me getting more clients.I make good logos but problem comes while showing them .please help

Great article, nice tips! The first impression is so important, that there’s no room for bad logos. Unfortunatelly it is sometimes hard to convince clients of the solution that would be the best for them.

Nice article. Anyone that is presenting full web designs should remember to create a “mockup” of their work that your client can view in a browser with a background.

Very good post, awesome read, thanks

To echo Shea’s comment, Murphy’s law applies here. If you include a logo you are not 100% pleased with, the client will pick that one. Also, if you are working with an AE on the project, be sure to sit down beforehand and explain your reasoning so they can appropriately champion your work to the client. If you don’t work together as a team, it will make everyone look bad, not just the design. Great article Preston!

– “Present practical application”

Very often their first reaction is not so good when you showed them JUST logo. Then you put in on the business card, stationery, t-shirt, whatever – and they love it.

Most people perceive things depending on their surroundings :).

@Michal Kozak, That is a very good point! It seems that the client is always more impressed when you go the extra mile to help them understand application of the logo. Thanks for adding.

Sure do all that work but make sure your getting paid for all that additional work. That stuff comes after they decide on one of the concepts. Also the proper way is to have them pic a logo and if there are additional revisions, then you move to all that jazz with business cards etc.. You only do that if they pay for it, not to win them over. Your logo should do that by itself.

Nice Article. The first impression counts!

The “why” factor is always acting as the main principle in my presentation. From my experience: the more time you spend and efforts give to writing presentation the more positive client’s reaction is. So obviously sometimes it’s just not enough for a result and then it comes to how good you can be at explanations of your decisions.

And never present something that you don’t love. If it’s just okay… It it’s your least favorite… If it’s one one that you did just to illustrate how much better of an idea the others are, It is guaranteed that the client will pick that one.

YES! THIS CANNOT BE OVERSTATED! It has proven true SO many times.

It must be your best pick. Nice one Shea.

Nice tips! The way we present the logos might be 50% of success. We can drive the client’s mind to what we want 🙂

wicked article. You defiantly hit the nail on the head with a lot of those points. A lot of what I have read says that how you present your concept is just as important as what you present to a client.

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How to do a great logo presentation for your clients

• BY Bogdan Sandu
• 12 April 2023

Logo presentation is a critical step in branding. It’s not merely about showcasing a design; it’s about telling a story, revealing the soul of a brand through visual elements.

Effective logo presentation involves more than just the final design; it incorporates the brand guidelines , visual identity , and design principles that bring consistency and recognition.

Why does this matter? Because a well-crafted logo presentation can make or break the perception of your brand’s identity .

By the end of this article, you’ll understand how to create a compelling logo presentation that highlights logo variations , leverages typography , and integrates visual consistency .

Dive in as we explore the nuances of presenting your logo with impact, covering everything from design brief to brand assets . This guide will equip you with the tools to elevate your logo presentation, ensuring your brand resonates and stands out.

How to present a logo

Make it look professional

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How To Present Logo Design Projects to Clients (Pro Tips)

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We independently research, test, review, and recommend the best products—learn more about our process . If you buy something through our links, we may earn a commission.

What makes the difference between a premium designer and a beginner?

At first glance, the logos of a professional design studio don’t seem that much different from a freelancer’s work. That’s just the first glance, though.

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The truth is, there’s a whole other layer of design process that beginners ignore.

It’s presenting your work to clients.

Premium designers understood that a logo is only as valuable as the story and strategy behind it. So, they convey their reasoning and vision to clients – while beginners simply send an image.

Below you will discover how to present logo design projects including identity design projects.

How To Present Logo Design Projects to Clients

In this post, I’d like to share a logo presentation strategy honed by many years and trial-and-error attempts. Over years of work, it became clear that presenting logos is a science, not an art. Just like in science, there are methodologies and conventions to follow.

A good presentation allows you to:

• Sell your logo designs to prospective clients
• Present your portfolio in a fresh, detailed brand book
• Display your creative vision and create the appealing end result

A logo is the product of your work, but its presentation is the packaging. Who if not designers should pay attention to packaging and presentation? After all, it’s why people hire us.

Presentations make the first impression

The client hasn’t seen any of your logos yet. It’s time to introduce them to your creative vision. Keep in mind that clients have huge expectations getting into this.

When I work with beginner designers, they choose a simple strategy. They attach jpg files with different logo versions to an email. Usually, the files are accompanied only by a short explanation. Clients get a pack of visual information with no context and explanation.

The traditional approach is deeply flawed

When you send your logos via email, you treat your client as a team member, and not as the end audience. It’s almost as if you expect the client to choose among 5-10 variations and give you some artistic direction.

You should be responsible for the creative vision – and don’t expect the client to outline the direction. 

Clients are not designers

Sending an email with 10 attachments might be okay if you are working with fellow designers or art-directors. Clients, on the other hand, might not have the skills that are needed for choosing among logo variations.

Explain your concept and vision and don’t expect clients to identify a creative direction for you.

Don’t treat your work like a draft

When you send your logos via email, clients can’t approach it as a final version. You give them a reason to believe that it’s a rough draft. Don’t be surprised to get 10-15 revisions – after all, you were the one to lead clients to believe your work wasn’t complete.

If you were to pack it in a fancy presentation with engaging headlines and wholesome design, the results will definitely be different. Presentation reduces the number of revisions to 2-3 sessions.

Act like a senior

If you want to increase your rates, it’s important to take a look at your practices and abandon junior habits. If you want to get premium rates, you need to constantly prove that you are not a junior anymore.

So, go the extra mile and pay attention to details that beginners ignore. This is what sets you apart from the rest of the market. This is how you can get the biggest slice of the pie and finally transition to the premium segment.

How To Present Logo Design Projects

Designers want to charge a lot for the logo but don’t spend enough time learning to justify the price tag. If you want to charge more for your current work, it’s time to go the extra mile besides designing.

So, we already established that sending logos in the email is NOT a logo presentation. Now, let’s throw in the criteria for actual professional design presentation.

You know your logo presentation is awesome when it:

• Presents multiple design choices to your clients without confusing them;
• Answers all questions about design and concepts in your presentation before a client even thinks of asking them;
• Describes the mission, vision, and values behind the logo;
• Makes file navigation comfortable both for you and your client.

Let’s take a look at the visuals and tools that you’d need to accomplish this goal. You’ll be surprised, but you might not need much additional information. As long as you apply available resources in a smart way, you’ll be able to impress clients.

Rule #1 – Let the client know the process

For non-designers, the logo design process might seem straightforward. Your clients could think that it’s something that can be done in an hour. They aren’t to be blamed – you should be the one to introduce them to the intricacies of creative work.

Creating a logo takes a lot of research, experiments, and creative thought. If you demonstrate the step-by-step process to your clients and prove that every stage of the process was valuable, they will be ready to pay more.

How to present the process to the client?

• Show logo variations and explain why you chose your favorite option: show a client your experiments and explain the process behind your brainstorming and creative search
• Display applications of a logo : seeing a logo on different backgrounds, colors, mediums helps the client to understand how universal your chosen concept is
• Introduce your clients to the scientific side of the process : walk them through the dimensions and proportions of your logos, explain why you chose a particular composition standard, and show examples.

Letting clients get a peek of your creative thoughts increases the transparency of the cooperation. Most importantly, this is how you demonstrate your hard work and argument the price.

Rule #2 – Build a visual identity, not a logo

When you say “a logo”, a client imagines a small icon that can be generated by any automated creator. Even if they acknowledge the value of custom work, it’s still just one picture. Naturally, there’s a limit to how much you can charge.

However, if you conduct proper research and present them with a full concept, you aren’t working on a logo anymore. You are creating a visual identity for a brand – and that entails a lot more than just a logo.

Turning logos into visual identity isn’t difficult. 

Here’s what you need to do:

• Describe the values and inspiration that you considered before building a logo. Present your thoughts in a structured, researched manner.
• Offer multiple options for different applications . It’s not difficult – because you likely already have these variations. Now, instead of hiding them, demonstrate them to clients, as variations of an identity. Show mockups that demonstrate how the logo fits into multiple mediums and backgrounds – websites, paper, outdoor advertising, merchandise, etc.
• Create fonts and color palettes that complement the logo . You don’t need to do it manually – there are tools that can do it for you (but we’ll get to that later).

A tip: there are tools that walk designers through the process of creating logo presentations and brand books. The editor will suggest what to upload and how to group it. You don’t need branding experience.

Rule #3 – Tell a story

Several years ago, the New York Times did research where journalists set out to understand how much the story behind the product impacted its final cost.

The journalist who was working on the experiment collected items with an average price of $1.25. These were very typical items – a plastic bottle cap, a room key, a cup. Nothing special.

The next step was to contact professional writers who wrote a story about each object. They wrote engaging stories about each object. Then, he updated the description of objects and waited to see for how much they’d sell.

In the end, the plastic cup worth 0,99 was sold for 62 dollars. He spent 197 dollars to buy all his items – and made in total more than 8000 dollars. The intrinsic value of products didn’t change – but their presentation did.

You can and should apply the same strategy to your creative work.

How to tell a story about a logo?

• Describe values, mission, and vision . Use bold, creative images to create the vibe about your work. Remember, designers get paid for out-of-the-box concepts – not only for the final combination of lines and figures.
• Let the presentation show your work in the best light . Prepare your presentation in brand colors. Create a stylish layout that would drive attention to logos.
• Make it relevant . Underline the fact that all the context is based on the careful research of the company. Analyze current logos and positioning before offering your own vision. You need to show respect to current style of the company before offering a new vision.

Most importantly keep your story engaging. If it’s a story, it should be fun to read – and look at.

Rule #4 – Show respect for your own work

If you are a designer, you are also an artist. Artists are very picky about how they demonstrate and interpret their work. You should have the same mentality towards your logos, too.

Letting clients use your logos however they please is not what an artist would do.

Reglament use cases for your logos

No matter how great a logo is, it won’t look good if someone were to stretch it disproportionately or put it on the unfitting background. As an artist, you have a right to come up with constraints for your logo usage. It will help clients achieve better results and show them how seriously you treat your work.

• Define use and misuse cases for your logos . Let clients know if the image can’t be stretched, rotated, or placed on a certain background.
• Show allowed alternatives . Demonstrate the best-looking modifications of your logos, the ones that express your vision, and don’t violate the composition rules.

Present your work as if it’s art. It will make the client respect your expertise and creativity a lot more.

Rule #5 – Use the right tools

Even if designers are ambitious about logo presentation, they make it manually in Illustrator or Photoshop, spending hours.

At first, you need to modify each logo alternative manually. Then, you have to put all these modifications together on a single page. Formatting, converting, and organizing takes a lot of time – almost as much as the design itself.

When you see how much time manual strategies take, it’s no wonder that many designers get discouraged.

Isn’t there a smarter, more awesome way to present your epic logos to clients? 

Well, yeah.

Try Present Your Logos in Brand Books

Gingersauce is an automated brand book builder that lets designers build a professional brand book around their logos.

The platform creates a PDF presentation of your logos that explains a designer’s vision and generates multiple logo variations a client can review and approve of.

You can do in minutes what others are accomplishing in hours:

• Generate a PDF presentation with logo variations, use cases, automatically generated palettes, and fonts;
• Tell the story behind your logo concept and design process
• Earn 2-3 times more just by changing the presentation of your logos
• Generate a full visual identity automatically just from a logo – Gingersauce generates palettes, use cases, fonts;
• Forget about sending multiple attachments via email – instead, give your work a premium look and feel.

After packing logos in a brand book, you’ll be getting fewer questions and edits. The brand book will sell your concept. Clients will get a professional result, which will likely be far beyond their expectations.

Frequently Asked Questions

How are you supposed to present your logo.

When presenting your logo, keep in mind brand visuals. In order to do this, the designer must create a brand color palette, logo alternatives, sizing, and compile all these together in a brand book. When presenting to the client, it’s important that you build a brand story behind your design that is cohesive to the brand image.

What are the best tools for logo presentation?

When it comes to designing logos, color palettes, a questionnaire / brief about the direction the brand is moving towards along with a software like photoshop or illustrator are your first tools to create a logo from scratch.

What is the best software for creating a logo from scratch?

When it comes to creating a logo from scratch the best vector graphic software would be Adobe Illustrator, that said the best raster graphic software for working with designs would be Adobe Photoshop. Both options entirely depend on what it is you’re going for.

How do you tell a compelling story around your logo for a client presentation?

When presenting to the client it’s important that you go with a cohesive brand image, values and mission and build your whole presentation around this. Consider your brand colors, brand goals and relevant themes and images to set the feel for your design.

How much should your logo cost?

Pricing your logo depends entirely on your experience level and portfolio. Newbie designers usually charge anywhere from $0 to $500. But more experienced designers usually charge around $500 to $5000, while professional firms charge $5000 and upwards depending on size and portfolio. That said, you should check out our logo pricing article for more details on this.

What should be there in your brand book?

In your brand book you include the positioning of your logo, the brand colors, various logo coloring alternatives and their treatment on different backgrounds. Other than this, using the logo design on different creative mock-ups like billboards, banners, and merchandise can really help sell your design.

More Logo Resources

• Best Logo Design Courses
• Best Free Logo Makers
• The Logo Design Process of Top Designers [Infographic]
• Color Psychology in Logo Design
• Best Logos of Popular Brands
• Best Logo Design Software

Do you have any other logo design presentation tips ?

About Jacob Cass

Jacob Cass is a brand designer & strategist, educator , podcaster , business coach and the founder of JUST Creative, an award-winning branding & design consultancy that doubles as an industry-leading blog. Get in touch .

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Free Brand Presentation Templates

By Joe Weller | November 2, 2021

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We’ve compiled the most useful collection of free brand presentation templates for chief marketing officers (CMOs), brand ambassadors, marketers, creative directors, and product managers. 

Included on this page, you’ll find a brand presentation template , a brand identity presentation template , a brand launch presentation template , and a brand logo presentation template , as well as a list of helpful tips for completing these templates .

Brand Presentation Template

Download Brand Presentation Template Microsoft PowerPoint | Google Slides

Use this comprehensive template to present your brand story to team members, clients, investors, or other stakeholders. Enter details about your company’s background, purpose, values, and culture to offer an introductory idea to your company’s brand. Next, describe your organization’s positioning and strategy, including the marketplace, long-term vision and strategy, and how the brand aims can help the company reach its goals. Finally, list your brand’s distinctive attributes, as well as any story-friendly facts and figures that support it. This template helps you create a visually dynamic, easy-to-follow brand story that is engaging, memorable, and inspires loyalty. 

For helpful details to ensure that your branding efforts are aligned with your company style guide, read our article on brand style guide templates .

Brand Identity Presentation Template

Download Brand Identity Presentation Template Microsoft PowerPoint | Google Slides  

A strong brand creates an emotional connection with its customers, which results in brand loyalty.  In order to foster lifelong partnerships that lead to upsell opportunities, you must first have a strong brand identity. 

This brand identity presentation template provides a step-by-step process for defining and refining it. Enter design goals and objectives, marketing materials, and details about your target audience. 

Next, define your brand’s call to action (i.e., the desired reaction from your target audience), and enter the brand look and feel, campaign message, competitive analysis, and any brand-related image details. This completely customizable template is the ideal presentation vehicle for your brand, from brainstorming stages to brand campaigns and launches.  

For helpful details on ensuring your branding efforts are effective, see read our article on brand audit templates .

Brand Guide Presentation Template

Download Brand Guide Presentation Template Microsoft PowerPoint | Google Slides  

Use this customizable template with sample-answer text to capture and share your brand’s unique attributes. The template walks you through four primary company branding steps: who you are, what you do, how you do it, and why you do it. A strong brand increases your visibility in the marketplace by establishing an emotional reaction from potential and existing customers. This template will help you create that connection with customers through your branding efforts.

Brand Promotion Presentation Template

Download Brand Promotion Presentation Template Microsoft PowerPoint | Google Slides

This brand promotion presentation template includes a presentation-ready framework for everything you need to promote your brand. Enter company history, purpose, values, and culture details, what you do and why, and positioning and strategy details to reflect (or further define) the power of your brand. The template also includes a Brand Attributes section that includes space to note brand messaging, mission statement, vision, and brand personality, as well as an Executive Bios section to list key stakeholders and their role in strengthening your company’s brand. 

For helpful details on making your branding assets more effective, read this marketing asset management guide .

Brand Launch Presentation Template

Download Brand Launch Presentation Template Microsoft PowerPoint | Google Slides  

Use this dynamic brand launch presentation template to keep your team apprised of all brand-specific developments, from initial brainstorming sessions to brand launch. The template includes sections to note brand marketing guidelines, brand marketing materials, target audience, call to action, brand campaign look and feel, competitive analysis, and schedule. This template emphasizes key brand messaging, so you’ll be on-track for a successful brand launch and make an impression in the market. 

For more brand strategy resources and solutions, see our guide to effective brand asset management .

Luxury Brand Presentation Template

Download Luxury Brand Presentation Template Microsoft PowerPoint | Google Slides  

This presentation template provides a professional, design-rich backdrop for your luxury brand. Whether your brand is in the jewelry, auto, real estate, fashion, or advertising industry — or another luxury vertical — this customizable presentation template prompts you to emphasize your brand’s unique value proposition. This all-inclusive luxury brand presentation template helps you to accurately define your one-of-a-kind brand story and highlight the brand’s high-end characteristics.

Brand Logo Presentation Template

Download Brand Logo Presentation Template Microsoft PowerPoint | Google Slides  

Introduce or explain every facet of your logo with this easy-to-use brand logo presentation template. As the visual representation of your brand, your logo is the primary symbol connecting your company with your customers — as such, the template focuses on creative elements, such as imagery, tagline, verbiage, design style, colors, and other visual considerations. This template’s unique offerings provide ample space for you to brainstorm, develop, refine, or revise your logo for maximum visual appeal.

Brand Pitch Deck Template

Download Brand Pitch Deck Template Microsoft PowerPoint | Google Slides

Your brand is primarily concerned with establishing and maintaining strong relationships among your organization, employees, business partners, and customers. In order to effectively present your brand, you need a dynamic way to pitch it to stakeholders. This brand pitch deck template is the perfect vehicle to introduce all of your brand’s crucial components (e.g., company history, values, purpose, positioning, strategy, and brand attributes), so that your audience feels inspired and invigorated by your offerings. 

For more on building strong brand frameworks, learn how to write a brand brief and download free templates .

What Is a Brand Presentation Template?

A brand presentation template provides a framework to showcase a brand’s attributes and market impact. A branding presentation template displays your company’s history, purpose, values, and visual qualities intended to establish connections with customers and inspire lifelong brand loyalty. 

As the primary storytelling vehicle for a company’s brand, a brand presentation template is a crucial means to condense and exhibit everything your brand represents. A brand has the power to build long-lasting trust with customers and the potential to increase loyalty and upsell opportunities. 

A brand presentation template helps you turn your brand into a “story” by providing a presentation outline. Use the template as a guide to ensure that you note every aspect that makes your brand powerful, unique, and effective. By using a brand presentation template, your company will be fully prepared for brand launches, product announcements, rebranding, internal branding efforts, and special marketing campaigns. 

In your presentation, include details about each of the following components to establish solid brand awareness: 

• Company History: Provide company details, including your date of establishment, location, growth patterns, goals, and motivation.
• Customers: Provide customer information and describe your target audience.
• Customer Issues: Explain any issues or problems your customers face, and how your products and services help them solve these issues.  
• Company Purpose: Provide details for why you’re in business, including the historical and ethical reasons, and what the company is passionate about.
• Company Values: Define your company’s values and the principles that guide your company’s actions. 
• Company Culture: Share information about your company’s culture and how it positively impacts your customers. 
• What, Why, and How: Explain what you do as a company, how you do it, and why you do it. 
• Company Vision: Add information about your company’s vision. Where do you want to be in the future, based on your organization’s aspirations and goals? 
• Company Mission: Define your company’s mission and overall intention.
• Positioning and Strategy: Provide details of the marketplace, your company’s long-term vision and strategy, and how your brand aims to meet and exceed your goals.
• Brand Attributes: Add your brand attributes, including brand-related verbiage, imagery, design and style, logo, colors, and other visual considerations. 
• Facts and Figures: Share brand story-friendly facts and figures about your company to support its effectiveness.
• Executive Bios: Include brief biographical details for your brand’s primary stakeholders, including their background, current roles, and major contributions within your company.

Get the Most Out of Your Branding Efforts with Smartsheet for Marketing

The best marketing teams know the importance of effective campaign management, consistent creative operations, and powerful event logistics -- and Smartsheet helps you deliver on all three so you can be more effective and achieve more. 

The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed.

When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time. Try Smartsheet for free, today.

Improve your marketing efforts and deliver best-in-class campaigns.

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Brand Visual Identity Presentation Template

Share your brand story and elements in style with this beautiful visual identity presentation template..

This editable visual brand identity presentation template comes with 10 premade slides full of images, icons and other visuals to help you showcase your brand assets in the best light.

Use this brand identity presentation template to establish your visual identity both online and off. Make the design unique and in accordance with your brand guidelines with Visme’s editing software.

• Change colors, fonts and more to fit your branding
• Access free, built-in design assets or upload your own
• Visualize data with customizable charts and widgets
• Add animation, interactivity, audio, video and links
• Download in PDF, PPTX, MP4 and HTML5 format
• Share online with a link or embed on your website

Present your brand identity to new employees and the general public using this enchanting template, or browse through other ready-to-use presentation templates to find one that works for you.

Edit this template with our  Presentation Software

Template Specifications

10 Slides, 1366 x 768 pixels – 16:9 Aspect Ratio (HD Presentation Quality)

Customizable

This template can be fully customized. You can edit content, change image(s), apply custom colors, input your own fonts and logo, and more.

Download as a PDF to share with your recipient or generate a shareable link for online sharing.

Compatibility

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Our presentation templates come designed with colorful, visual, vivid and attractive elements. You can also access free stock images and videos, guaranteeing to help you share your message in exactly the right way at exactly the right moment with your audience.

Plus, with Visme’s presentation software you can customize any template with little to no design skills or experience.

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Logo Design Presentation Template

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• Commercial Suggested $53.00
• Extended Commercial $126.00

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About the Product

Introducing the ReadyBrand Collection Logo Design Presentation Deck Template . After many years of trial and error, this is the most successful template that our Creative Directors use to present initial logo design options to clients in a clear and concise manner. The ideal number of initial logo design options to present to a client is three , thus this template is laid out in order accommodate 3 logo design sections.

After going through a discovery phase, producing a creative brief, clients are ready to see their logo design options. This clean and open template will allow you to better control the number of revision rounds and sell the client on a single direction more quickly.

This 17-page Adobe Indesign template includes:

• 1 cover page
• 1 page for the recap of the reason for creating a new logo (from the creative brief)
• 1 page for the reiteration of the brand attributes (from the creative brief or existing brand platform)
• 1 page for the brand color palette
• 3 section pages where you can showcase alternate icon or wordmark doodles (if applicable)
• 3 logo design pages with concept rationale descriptions to explain the idea behind each one
• 3 split screen pages with 1-color logos on white background and dark background
• 3 mockup pages showing the logo on an iphone, a business card, and a website layout.
• 1 thank you page

WHAT'S INCLUDED in the DOWNLOAD:

• 1X Adobe Indesign .INDD Template (Compatible with CC 2018)
• 1X Adobe Indesign .IDML Template (Compatible with CS4 or later versions)
• 9X Adobe Photoshop .PSD high resolution mockups with Smart Objects to place your own logos quickly (3 iPhone mockups, 3 Business Card mockups, 3 Website Mockups)
• Detailed user guide in PDF format (instructions on document page setup, document color setup, editing colors in the swatch palette, paragraph styles, replacing logos/images in Indesign, replacing logos in the Photoshop mockups)
• 17-page logo design presentation template
• Designed for digital presentations
• Page size: 1200x800 pixels (16.6667x11.1111 inches)
• Uses free fonts (links provided in user guide)
• The document is setup on a 12-column grid
• Paragraph styles have been included for easy updates of type styles throughout the document
• Auto page numbers are included on the A-Master page
• Photography shown in the screenshots not included
• The logos shown in the screenshots are not included

REQUIREMENTS:

• A working knowledge of Adobe Indesign is suggested.
• The files are not intended to work with any other software. You can get free 30-day Adobe software trials here: http://www.adobe.com/
• ALL DESIGN CUSTOMIZATION is done by THE PURCHASER (in Indesign or Photoshop).
• Purchaser must know how to install fonts.
• Designs will vary depending on the artwork added into the templates.
• This template is not made for printing as the document is setup for digital presentations. However, if you need to print the document on letter size paper, you will need to adjust the page size. See user guide for more information. Likewise, if you need to professionally print, you may need to select facing pages to create spreads or printer’s pairs. How you set it up will depend on your printer’s requirements.

Need help with customization? I'm here to help! If you have no idea where to start, I specialize and suggesting the most cost-effective solutions that will get you more traffic, more leads, and more money (because who doesn't want that?) We offer design customization services and custom brand consulting packages. Visit my website at www.happymondaycreative.com for more information about services and packages. Or email me at [email protected] for more information.

CUSTOMER SUPPORT:

• We do not offer refunds on Instant Downloads, so we encourage you to ask all questions before purchase and we’ll be more than happy to provide guidance.
• Again, the files are not intended to work with any other software. They have not been tested in any other editing software, so we cannot answer whether they would be compatible or not. You can get free 30-day Adobe software trials here: http://www.adobe.com/
• Product mockup photos shown on Creative Market sales page are for display purposes only and not included in the package.
• Customization services are not included in the listing price. Need help with customization? We offer separate add-ons for customization services and brand consulting packages. Please PM me or email me at [email protected] for more information.
• Technical support services are not included in the listing price, but we are happy to doublecheck things on our end if you happen to encounter errors with our digital files.

ABOUT HAPPY MONDAY:

As a Creative Director, I have 25+ years of experience in branding, advertising, web, mobile, and interactive design services. I have owned my own design firm since 2010 and have worked with many high profile brands such as Chase Bank, New York State tourism, Palm Springs tourism, Cleveland tourism, Mitsubishi, Indiana University, Delta Faucet, Brunswick Boats, Humana Medicare, to name a few. I have also consulted with lots of small businesses to help get their brands off the ground. If you would like to discuss a custom branding, logo design, business card, brochure, ppt, website, banner ad, social media headers, etc., please PM me or email me at [email protected] for more information. And don't forget to follow me to see my latest product updates

Product Specs

• Created: Nov 01, 2018
• Compatible with: Adobe InDesign
• File Size: 243.06 MB
• Dimensions: 1200 x 800 px

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Logo Design and Brand Identity Agency

It seems that you like this template, logo design and brand identity agency presentation, premium google slides theme, powerpoint template, and canva presentation template.

The word “outstanding” is easily - and inflationally - used, but this is a template that really merits it! The slides alternate between a strong purple and creamy yellow background which creates an effect that turns heads and makes eyes pop! You can be 100% sure of your audience’s attention as you present your logo design and brand identity agency. And if your presentation design is this outstanding, it stands to reason that your design and brand work must be too, right? Get this presentation now and bring it to life!

Features of this template

• 100% editable and easy to modify
• 23 different slides to impress your audience
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines and mockups
• Includes 500+ icons and Flaticon’s extension for customizing your slides
• Designed to be used in Google Slides, Canva, and Microsoft PowerPoint
• 16:9 widescreen format suitable for all types of screens
• Includes information about fonts, colors, and credits of the resources used

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8 Must-Have Free Brand Presentation Templates: Communicate Your Brand’s Mission and Vision

• April 18, 2023
• Brand Book Template , Brand Identity Guidelines Template , Brand Identity Template

Brand presentations are vital for brand awareness and visibility. Emphasizing cohesive visual brand identity showcases your brand’s vision and message to potential clients. Brand identity presentations are the most effective way to help you craft your brand story compellingly, giving your brand a clear edge over others to keep your branding consistent. Brand presentations rich in multimedia, animations, aesthetics, and tone synchronizing with your brand visual story will keep your viewers interested. This article will explore eight must-have brand presentation templates to guide you in crafting a quick and easy brand presentation. Before we get started, let’s have a look at FlipHTML5, a digital brand book maker.

Best Online Brand Book Maker – FlipHTML5

With millions of users worldwide, FlipHTML5 is the leading digital publishing platform that also functions as an online brand book maker to take your brand reputation and revenue sky-high. Brand presentation creation is now a smooth ride using its innovative features. There are numerous features:

• Effortless Conversion Into HTML5:  Upload the static PDF file to FlipHTML5 for straightforward conversion. This static file quickly transforms into a digital flipping fashion brand presentation with FlipHTML5.
• Beautiful Layout:  FlipHTML5 comes with a pre-designed layout, themes, and backgrounds. Choose a  brand book template free to create a competitive and dynamic presentation representing your mission and brand image to consumers. 
• Multimedia Elements: Users are allowed to add text, HD images, GIFs, background music, logos, links, phones, and animations to their flip brand presentations.
• Rapid Sharing:  This brand book creator will generate URLs and QR codes instantly for sharing brand presentations via social media and email.

A Digital Brand Book Example Made With FlipHTML5

Make an Online Brand Presentation Easily

8 Professionally Designed Brand Presentation Templates

1. brand presentation template ppt.

This brand identity presentation template has a sleek and modern layout. The template contains fully editable master slides. It is easy to customize with a drag-and-drop feature. You can also customize or resize graphics in the slides to build an aesthetically pleasing brand presentation with your brand’s color symphony, iconography, and logo.

Template Features: Layered:  Yes Graphics Files Included:   PPT, PPTX Minimum Adobe CS Version:   CS4

2. Fashion Brand Presentation Template

It is the modern designed fashion brand template of a soft and neutral color palette to present your brand in style. Download and easily customize this template by editing the color, images, and charts for cohesive looks and stating your brand statistics to potential clients.  

3. Minimalist Brand Book Template

Incorporate this monochromatic brand template to help viewers identify your business for an extended duration of time. Every slide contains grey and white pieces that are meticulously arranged. Above all, this simple and compelling template is entirely editable.

Template Features: Layered:  Yes Graphics Files Included:   INDT Minimum Adobe CS Version:   CS4 Print Dimensions:   1920*1080px

4. Brand Identity Presentation Template Free

The brand identity presentation template has 24 pages of A4 size. Its design is flexible and fully customizable. Insert your text, logo, and typography and easily drag and drop pictures to leave no room for distraction in the presentation. Plus, to curate relevant information, you can type in your text in the table of content.

Template Features: Layered:  Yes Graphics Files Included:   PPT Minimum Adobe CS Version:   CS4 Print Dimensions:   841*595px

5. Color Explosive Brand Presentation Template

Combine and visualize your ideas with this stylish and vibrant brand identity template. The design and layout are flexible and perfect for your business to connect with the audience. The template also has ample space to place your images and text with solid typography.

Template Features: Layered:  Yes Graphics Files Included:   PPT Minimum Adobe CS Version:   CS4

6. Brand Identity Presentation Template PPTX

Highlight your brand’s strong visual identity with a simple but eye-catching brand identity presentation template that features white and green color master slides. The multipurpose presentation template is easy to customize and fully editable. It is a great pick to narrate your brand story and its core values.

Template Features: Layered:  Yes Graphics Files Included:   PPT, PPTX Minimum Adobe CS Version:   CS4 Print Dimensions:   1280*720px

7. Multipurpose Brand Presentation Template

For a clean and professional brand presentation, this template helps you put together a unique brand presentation to introduce your company and build trust with clients. This brand template offers multipurpose section break slides, Custom colors, themes, and hand-made infographics.

Template Features: Layered:  Yes Graphics Files Included:   PPT, PPTX Minimum Adobe CS Version:   CS4 Print Dimensions:   1290*1080px

8. Unique Fashion Brand Template

Use this fashion template for an artistic presentation composed of classic black and white colors. With this elegant layout, you can stand out in your brand position in the hyper-competitive market.  

Template Features: Layered:  Yes Graphics Files Included:   INDD Minimum Adobe CS Version:   CS4

In a Nutshell

Brand presentations have the ability to provide visibility to your brand. A simple, well-organized slideshow tells much about your business’s vision and values. We have scrutinized the best brand presentation templates above for your use. You must pick up a brand template to customize and illustrate your brand commitment to the people. Just do it already.

From Dull to Dynamic – Boost Your Content with FlipHTML5

Convert static content into a digital flipbook. Support PDF, PPT(X), DOC(X), PNG/JPG.

• brand book design template , brand book pdf , brand book template , brand book template free , brand identity guidelines template , brand identity template

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Home » Brand Book » Brand Identity Template » 8 Must-Have Free Brand Presentation Templates: Communicate Your Brand’s Mission and Vision

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