how can i start a application letter

How to Start a Cover Letter (Examples Included)

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By Mike Simpson

When you’re writing a cover letter, nailing the opening is a must. Your cover letter introduction has to draw the hiring manager in, giving them a clear reason to keep reading. That’s why learning how to start a cover letter is so vital; it’s your doorway to success.

After all, more than eight-in-10 recruiters feel that an awesome cover letter is enough to land a candidate an interview even if their resume is only a partial fit for the job. Cool, right?

So, are you ready to make sure that your cover letter opening is everything it can be? Great! Here’s what you need to know.

What Is a Cover Letter?

Alright, let’s begin with the basics. Before you can learn how to start a letter to the hiring manager, it’s helpful to know what a cover letter is in the first place.

We’ve actually taken several deep dives into the world of cover letters, including how to address a cover letter , the best cover letter format , how to end a cover letter , and a full overview of how to write a cover letter .

But the basic gist is that a cover letter is a written elevator pitch. It acts as an introduction to what you have to offer, with a bit more flavor than you can put in a resume.

In many cases, your cover letter is the absolute first impression you’ll make on a hiring manager. As they read, they get a feel for who you are, as well as what you bring to the table.

Do cover letters really matter that much? Yes, they do. Overall, 49 percent of hiring managers think that receiving a cover letter is important to the hiring process, which is a pretty good indication that they value them.

So, what are the parts of a cover letter? In most cases, a cover letter has:

• Contact Information
• Opening Paragraph
• Body Paragraphs
• Closing Paragraph
• Closing Sentiment

While that seems like a lot, it really isn’t. In most cases, you end up with about a page or so of content. After all, a cover letter isn’t an autobiography of your life; it’s a concise, tailored introduction to who you are as a professional.

Generally, when you’re trying to figure out how to start a cover letter, what you need to focus on are the salutation and the opening paragraph. Those are what make the first impression and usually play a big role in whether the hiring manager reads the whole thing or not.

You may want to dig a little deeper, making sure your opening line really packs a punch. But, really, that’s all part of creating a great opening paragraph, isn’t it? Just keep in mind that your leading sentence needs to be an attention-grabber, and you’re in good shape.

Now, is your cover letter opening more important than the rest of the letter? Well, yes and no. If your start to your letter isn’t strong, there’s a chance the hiring manager won’t finish reading it. That means a fantastic cover letter introduction is essential.

But the rest matters, too. In the end, you want your first impression to be a doozy. It’s just that, if you don’t nail the opening to your cover letter, the rest may never get a glance.

Common Mistakes When Starting a Cover Letter

Before we dive into how to start a cover letter, let’s talk about some cover letter introduction mistakes you want to avoid. After all, a misstep at this early stage can cost you the job, so you really need to make sure you get it right.

First, one of the biggest mistakes you can make is not tailoring the content to the position. When you write a cover letter, you are speaking to one particular hiring manager, not everyone who may ever want to hire you. If you don’t focus the content on that specific job, you might not connect with that hiring manager, causing them to move onto a different candidate.

Second, being too generic can come back to bite you. You want to stand out from the crowd, so you need to make sure your cover letter introduction feels a bit unique.

Third, choosing the wrong salutation – or not including one at all – can potentially lead to some trouble. If you go the wrong way, you may not connect with the hiring manager as well or could even offend them a bit. That’s no good.

Finally, spelling and grammar mistakes are a huge deal. They make it look like you lack attention to detail, and that isn’t going to win you any fans.

How to Start a Cover Letter

In many cases, figuring out how to start a letter for your job application is much easier if you take it one step at a time. It lets you tackle everything in succession and gives you a chance to focus on each critical part, increasing the odds that you’ll genuinely nail it.

Here’s a quick step-by-step guide on how to start a letter when you’re trying o land a job:

1. Choose the Right Salutation

The salutation in your cover letter opening serves as a greeting. It’s a chance to acknowledge the reader directly, even if just for a brief second.

Ideally, you want to address the hiring manager by name, using an approach like:

Dear [Mr./Mrs./Ms./Dr.] [First Name] [Last Name]

Now, you can potentially add one more option to the list: Mx. This is a relatively new gender-neutral addition that’s favored by people who consider themselves nonbinary.

Generally speaking, you should only use “Mx.” if you are completely, 100 percent certain that it’s the hiring manager’s preferred title. You don’t want to go with it simply because you don’t know the hiring manager’s gender. Why? Well, since it’s a newer option, not everyone is familiar with it, so some hiring managers might think it’s a typo.

Additionally, people may have a variety of opinions about “Mx.,” and not all of them are positive. Since it’s a bit controversial in certain circles, you could offend a hiring manager by using it if that isn’t what they prefer.

So, what do you do if you know the hiring manager’s name but not their gender or preferred title? Worst case, go with “Dear [First Name] [Last Name]” instead. It’s a bit less formal, but it may be better than getting the title wrong.

If you genuinely don’t know the hiring manager’s name – and can’t figure it out with some research – you can try:

• Dear [Job Title/Role] – Dear Hiring Manager, Dear Operations Manager, Dear VP of Sales, etc.
• Dear [Department] – Dear IT Department, Dear Marketing Department, etc.

Those aren’t as personal, but they can do the trick. They at least speak to a particular individual, making it clear that you had a certain recipient in mind. As a result, they are much better than more generic alternatives.

What about “To Whom It May Concern?” Well, we’ve taken a deep dive into how to use to whom it may concern . But, in most cases, that isn’t your best. It feels outdated, for one. Plus, it doesn’t have a particular reader in mind, which isn’t ideal.

The same goes for “Dear Sir or Madam.” Along with being generic and incredibly old-school, it’s also a bit awkward. Plus, it makes it seem like you didn’t even try to come up with something better, and that’s never good.

2. Nail the Opening Sentence

Your opening sentence in your cover letter is what really needs to draw the hiring manager in. As a result, you want to make sure that it packs a wallop.

Usually, you have a few options that can pull this off. First, if you know someone at the company who referred you to the position, you can try name-dropping. Many hiring managers favor direct referrals, so it’s alright to make that connection clear from the beginning.

Second, you can lead off with a relevant accomplishment. This one can get a little tricky to do well. You really have to relate it to something in the role, and that isn’t always easy to manage without using a sentence or so to build in some context.

Finally, you can focus on your excitement. Hiring managers like people who seem passionate about the opportunity, so this route could let you start your cover letter on a great note.

With all of these, you want to make sure the opening sentence taps on the position you’re trying to land. It’s smart to mention the job title, department, and company, as that ensures the hiring manager knows why you’re writing. If it doesn’t fit in the first sentence, then it needs to come in on the second.

3. Round Out the First Paragraph

Generally, your cover letter opening paragraph is going to be two or four sentences long. If you didn’t get it into your opening sentence, use your second one to mention the job opening. That way, the hiring manager understands exactly why you reached out.

After that, it’s time to tap on some relevant skills. Use the job ad to identify high-priority capabilities. Next, treat them like keywords, using the exact same words and phrases to increase your odds of looking like a great match (and getting past an automated screener).

4. Quantify the Details

Numbers stand out visually in a cover letter. They actually draw the eye, as they aren’t as widely used as letters and most forms of punctuation.

By quantifying a detail or two, you create visual interest. Plus, you’re giving the hiring manager some helpful context about what you’ve achieved, something that can make you look like a stronger candidate.

3 Cover Letter Starting Samples

Sometimes, nothing helps bring some tips to life like a handy example or three. If you want to make sure you understand how to start a cover letter or are looking for some samples that you can use as a template, here are three cover letter introduction examples, each representing a different approach.

1. When You Were Referred

Dear Mr. John Doe:

During my 6 years as a sales professional, I’ve had the opportunity to collaborate with a number of amazing professionals, including Jane Smith, a member of your team who recommended I apply for the Account Manager opening at ABC Inc. In my last position, I managed a portfolio of 25 enterprise-level clients while also boosting sales by 15 percent year-over-year during my tenure. I believe that my penchant for strategic thinking, as well as my strong negotiation and communication skills, make me an exceptional fit for your position.

2. Leading with an Achievement

Dear IT Department:

Over the past 4 years, I’ve focused my career on the world of project management, recently earning by Project Management Professional (PMP) certification. Additionally, I personally oversaw five $50k+ development projects concurrently, each of which was finished on time and within budget. I feel that my experience as a leader, as well as my expertise in risk assessment and cost management, makes me an ideal fit for the Project Manager position at XYZ Corp.

3. Going the Excitement Route

Dear Hiring Manager:

When I saw the administrative assistant opening at ABC Company, I immediately knew I wanted to apply. As an office assistant with 6 years of experience, I have honed many key skills you’re hoping to find, including scheduling, report writing, and customer service. Last year, among 50 nominated colleagues, I was even recognized as the Employee of the Year, largely because of my passion and dedication to my work, something that I would love to bring to ABC Company.

Putting It All Together

Ultimately, you should now understand how to start a cover letter off in the best way possible. Use all of the tips above, and turn to the cover letter opening samples to serve as guides. That way, you can create an introduction that captures the hiring manager’s attention and keeps them reading, giving you a chance to showcase even more about why you’re such an awesome candidate.

And as always, Good luck!

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com.

His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others.

Learn more about The Interview Guys on our About Us page .

About The Author

Mike simpson.

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com. His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others. Learn more about The Interview Guys on our About Us page .

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How to Write a Job Application Letter (With Examples)

What Is a Job Application Letter?

Tips for writing a job application letter, how to get started.

• Writing Guidelines
• What to Include in Each Section

Simple Formatting Using a Template

Tips for writing an effective letter, sample job application letter, sending an email application, review more letter examples.

Do you need to write a letter to apply for a job? Most of the time, the answer is yes. Even when employers don’t require a job application letter , writing one will help you highlight your skills and achievements and get the hiring manager’s attention. The only time not to send one is when the job listing says not to do so. It can help, and it definitely won't hurt to include an application letter with your resume.

A job application letter, also known as a cover letter , should be sent or uploaded with your resume when applying for jobs. While your resume offers a history of your work experience and an outline of your skills and accomplishments, the job application letter you send to an employer explains why you are qualified for the position and should be selected for an interview.

Writing this letter can seem like a challenging task. However, if you take it one step at a time, you'll soon be an expert at writing application letters to send with your resume.

Melissa Ling / The Balance

Before you begin writing your job application letter, do some groundwork. Consider what information you want to include, and keep in mind that space is limited.

Remember, this letter is making a case for your candidacy for the position. But you should do more than just regurgitate your resume. Instead, highlight your most relevant skills, experiences, and abilities.

Analyze the Job Posting

To include the most convincing, relevant details in your letter, you'll need to know what the employer wants.

The biggest clues are within the job advertisement, so spend some time decoding the job listing . Next, match your qualifications with the employer's wants and needs.

Include Your Most Relevant Qualifications

Make a list of your relevant experience and skills. For instance, if the job ad calls for a strong leader, think of examples of when you've successfully led a team. Once you've jotted down some notes and have a sense of what you want to highlight in your letter, you're ready to start writing.

Writing Guidelines for Job Application Letters

Writing a job application letter is very different from a quick email to a friend or a thank-you note to a relative. Hiring managers and potential interviewers have certain expectations when it comes to the letter's presentation and appearance, from length (no more than a page) and font size to style and letter spacing . Keep these general guidelines in mind, but always stick to any explicit instructions in the job listing or application portal.

Length: A letter of application should be no more than one page long. Three to four paragraphs are typical.

Format and Page Margins: A letter of application should be single-spaced with a space between each paragraph. Use 1-inch margins and align your text to the left, which is the standard alignment for most documents.

Font: Use a traditional font such as Times New Roman, Arial, or Calibri. The font size should be between 10 and 12 points.

What to Include in Each Section of the Letter

There are also set rules for the sections included in the letter, from salutation to sign-off, and how the letter is organized. Here's a quick overview of the main sections included in a job application letter:

Heading: A job application letter should begin with both your and the employer's contact information (name, address, phone number, email), followed by the date. If this is an email rather than an actual letter, include your contact information at the end of the letter, after your signature.

•   Header Examples

Salutation: This is your polite greeting. The most common salutation is "Dear Mr./Ms." followed by the person's last name. Find out more about appropriate cover letter salutations , including what to do if you don't know the person's name or are unsure of a contact's gender.

Body of the letter: Think of this section as having three distinct parts.

In the first paragraph , you'll want to mention the job you are applying for and where you saw the job listing.

The next paragraph(s) are the most important part of your letter. Remember how you gathered information about what the employer was seeking, and how you could meet their needs? This is where you'll share those relevant details on your experience and accomplishments.

The third and last part of the body of the letter will be your thank you to the employer; you can also offer follow-up information.

Complimentary Close: Sign off your email or letter with a polite close, such as "Best," or "Sincerely," followed by your name.

• Closing Examples

Signature: When you're sending or uploading a printed letter, end with your handwritten signature, followed by your typed name. If this is an email, simply include your typed name, followed by your contact information.

• Signature Examples

Overwhelmed by all these formatting and organization requirements? One way to make the process of writing a job application easier is to use a template to create your own personalized letters. Having a template can help save you time if you are sending a lot of application letters.

Be sure that each letter you send is personalized to the company and position; do not send the same letter to different companies.

• Always write one. Unless a job posting explicitly says not to send a letter of application or cover letter, you should always send one. Even if the company does not request a letter of application, it never hurts to include one. If they do ask you to send a letter, make sure to follow the directions exactly (for example, they might ask you to send the letter as an email attachment or type it directly into their online application system).
• Use business letter format. Use a formal business letter format when writing your letter. Include your contact information at the top, the date, and the employer’s contact information. Be sure to provide a salutation at the beginning and your signature at the end.
• Sell yourself. Throughout the letter, focus on how you would benefit the company. Provide specific examples of times when you demonstrated skills or abilities that would be useful for the job, especially those listed in the job posting or description. If possible, include examples of times when you added value to a company.

Numerical values offer concrete evidence of your skills and accomplishments.

• Use keywords. Reread the job listing, taking note of any keywords (such as skills or abilities that are emphasized in the listing). Try to include some of those words in your cover letter. This will help the employer see that you are a strong fit for the job.
• Keep it brief. Keep your letter under a page long, with no more than about four paragraphs. An employer is more likely to read a concise letter.
• Proofread and edit. Employers are likely to overlook an application with a lot of errors. Read through your cover letter, and if possible, ask a friend or career counselor to review the letter. Proofread for any grammar or spelling errors.

This is a job application letter sample.  Download the letter template (compatible with Google Docs or Word Online) or read the example below.

Sample Job Application Letter (Text Version)

Elizabeth Johnson 12 Jones Street Portland, Maine 04101 555-555-5555 elizabethjohnson@emailaddress.com

August 11, 2024

Mark Smith Human Resources Manager Veggies to Go 238 Main Street Portland, Maine 04101

Dear Mr. Smith,

I was so excited when my former coworker, Jay Lopez, told me about your opening for an administrative assistant in your Portland offices. A long-time Veggies to Go customer and an experienced admin, I would love to help the company achieve its mission of making healthy produce as available as takeout.

I’ve worked for small companies for my entire career, and I relish the opportunity to wear many hats and work with the team to succeed. In my latest role as an administrative assistant at Beauty Corp, I saved my employer thousands of dollars in temp workers by implementing a self-scheduling system for the customer service reps that cut down on canceled shifts. I also learned web design and timesheet coding, and I perfected my Excel skills. 

I’ve attached my resume for your consideration and hope to speak with you soon about your needs for the role.

Best Regards,

Elizabeth Johnson (signature hard copy letter)

Elizabeth Johnson

When you are sending your letter via email include the reason you are writing in the subject line of your message:

Subject Line Example

Subject: Elizabeth Johnson – Administrative Assistant Position

List your contact information in your signature, rather than in the body of the letter:

Email Signature Example

Elizabeth Johnson 555-555-5555 email@emailaddress.com

Review more examples of professionally written cover letters for a variety of circumstances, occupations, and job types.

CareerOneStop. " How Do I Write a Cover Letter? "

University of Maryland Global Campus. " Cover Letters ."

How to Start a Cover Letter: 30 Creative Opening Sentences Recruiters Will LOVE

Wondering how to start a cover letter? Traditional cover letter wisdom might tell you to begin with something like, “Dear Hiring Manager, I am writing to apply for the marketing manager position with the Thomas Company.” But we say: A cookie cutter cover letter intro feels as outdated as a Hotmail address.

A cover letter is your chance to introduce yourself to a hiring manager—who you are, what you have to offer, and why you want the job—but you have an extremely limited amount of space to do it. If you really want to get noticed, you’ve got to start right off the bat with something that grabs your reader’s attention.

What do we mean? Well, we won’t just tell you, we’ll show you. Keep reading to find tips on how to start a cover letter, along with 30 creative cover letter opening lines and sentence examples.

Still looking for that perfect next role? One of these open jobs on The Muse just might be the one »

5 tips on how to start off a cover letter

Here are a few pointers to guide you as you use our example cover letter openings—we’re getting there, we promise!—to craft your own:

1. Avoid boring or overused openers

Recruiters have read cover letters that start with lines like “I’m excited to apply for the front-end engineering position,” or “Your job posting on The Muse prompted me to…” so often they could wallpaper their homes with them. While those are OK and still acceptable, you'll have a better shot at impressing potential employers with a less cliché opening line.

2. Be lively and personable

People like reading interesting, engaging stuff—the kind that paints a picture, tells a story, and maybe even makes them smile. People like it when you’re human, genuine, and memorable. So figure out something about yourself and your background that relates to the company or position you're interested in, and use that to build a connection.

3. Show what you bring the company

You’ll get more into the details after your opening paragraph, of course. But your cover letter opener should still tell the reader, “This person can do something for us,” rather than, “This job would really help them.”

4. Stick to the point

Your opener, while creative, should still be relevant to the job. Don’t begin by highlighting an unrelated accomplishment or recounting an anecdote that never connects back to why you’re applying for the job. Part of writing an effective cover letter is curating key information that relates to that specific job opportunity and shows the reader that you're a good fit for the role.

5. Don't start with “To Whom It May Concern”

Find an alternative to “ To Whom It May Concern .” Seriously, banish those five words from your cover letter vocabulary forever. Nowadays, this phrase is seen as outdated, overused, and even rude—especially when better options exist.

30 cover letter opening sentence examples

We’ve come up with 30 creative cover letter opening sentence examples and separated them by the method they use to grab the reader’s attention. We don’t recommend copying and pasting because, well, your cover letter should be unique to your stories, background, and interests.

But you can most definitely use these examples to get inspired for your next application. (If you’re looking to see what an entire cover letter might look like, check out our article on the best cover letter examples for every type of job seeker .)

Start with passion

Employers want to hire people who care about what they’re doing. If you start your cover letter off talking about your passions and how they relate to the job, you’re telling the reader that you’ll be an engaged and motivated employee who’s likely to stick around. Plus, it’s a good way to tell the company a bit about who you are as a person right off the bat. Just be honest and realistic.

If truly loving data is wrong, I don’t want to be right. It seems like the rest of the folks at [Analytics Company] feel the same way—and that’s just one of the reasons why I think I’d be the perfect next hire for your sales team.

I’ve been giving my friends and family free style advice since I was 10, and recently decided it’s time I get paid for it. That’s why I couldn’t believe it when I found an open personal stylist position at [Company].

After about three years of trying out different roles at early-stage startups around San Francisco, watching more “ find your passion “ keynotes than I’d like to admit, and assuring my parents that, yes, I actually do have a real job, I’m starting to come to terms with the fact that I’m happiest when I’m doing two things: writing great content and getting it out into the world.

The other day, I took a career assessment , which told me I should be a maritime merchant. I’m not quite sure what that is, but it did get me thinking: A role that combines my skills in business development with my lifelong passion for the ocean would be my absolute dream. Which is how I found this role at Royal Caribbean.

As a kid, I once gave up a day of a family vacation to transport an injured lizard I found by our hotel two hours each way to the nearest animal hospital (and talked my dad into driving me pre-GPS!). When I was a bit older, I found out I could care for animals every day for a living, and I’ve been working toward that goal ever since.

I am constantly checking my LinkedIn, Facebook, Twitter, and Instagram feeds—and not because of FOMO. Because I’m someone who wholeheartedly believes in the power of sharing ideas in online communal spaces, and I’m positive that I can help spark meaningful conversations as your next social media assistant.

When I was growing up, I wanted to be one of those people who pretend to be statues on the street. Thankfully, my career goals have become a little more aspirational over the years, but I still love to draw a crowd and entertain the masses—passions that make me the perfect community manager.

Start with admiration

Companies often want to hire people who already know, love, eat, and sleep their brand. What better to kick off your cover letter than a little flattery? Of course, remember when you’re telling a company why you love it to be specific and genuine. Because while everyone likes a compliment, no one likes obvious self-serving B.S.

I pretty much spent my childhood in the cheap seats at Cubs games, snacking on popcorn and cheering on the team with my grandfather. It’s that memory that’s shaped my career—from helping to establish the sports marketing major at my university to leading a college baseball team to an undefeated season as assistant coach—and what led me to apply for this position at the Chicago Cubs.

It was Rudy, my Golden Retriever, who first inspired me to apply to your operations assistant opening—not only have we used your app to find other dogs to play with in our neighborhood, he’s really excited about the prospect of coming to work with me every day. As I learned more about how [Company] is using modern tech to help pets thrive in cities, I couldn’t help but get excited to be part of it, too.

Example 10:

When I was seven, I wanted to be the GEICO gecko when I grew up. I eventually realized that wasn’t an option, but you can imagine my excitement when I came across your events manager position, which would have me working side by side with my favorite company mascot.

Example 11:

When I attended SXSW for the first time last month, I didn’t want to leave. So I decided I shouldn’t—and immediately went to check out job openings at the company.

Example 12:

If I could make the NYC apartment rental process better for just one person, I would feel like the horrors of my recent search would all be worth it. So a customer service role at [Apartment Search Company], where I could do it every day? I can’t think of anything more fulfilling.

Example 13:

[Vacation Rental Company] is synonymous with luxury and escape, known for spaces that inspire. I’ve felt this firsthand every time I’ve stayed at one of your properties—whether I was throwing a bachelorette party or working from home in a new locale—and I would love the chance to contribute to this reputation as your destination manager.

Example 14:

I was an hour out from hosting my first big dinner party when I realized I had forgotten to pick up the white wine. In a panic, I started Googling delivery services, and that’s when I first stumbled across [Delivery Service Company]. I’ve been hooked ever since, so I couldn’t help but get excited by the idea of bringing this amazingness to nervous hosts like me as your next social media and community manager.

Example 15:

Though I’m happily employed as a marketing manager, seeing the job description for your company’s PR director position stopped me in my tracks. I’ve been wearing your glasses for many years, and have always been impressed by the way the company treats its customers, employees, and the community at large.

Example 16:

A group of us IT folks were sitting around talking about our favorite Pacific Northwest companies this morning (coincidentally, over coffee). As you might figure, Starbucks was among the first names that came up. What makes you such a standout among Seattle-based corporations? Here’s the list we compiled:

Start with accomplishments

For any given job, you’re going to be competing with a lot of other job seekers—presumably, a lot of other similarly qualified people. A great way to stand out in your cover letter is to highlight something about yourself—a character trait, an accomplishment, a really impressive skill—that’ll quickly show how you stand out.

Example 17:

My last boss once told me that my phone manner could probably defuse an international hostage situation. I’ve always had a knack for communicating with people—the easygoing and the difficult alike—and I’d love to bring that skill to your open office manager position.

Example 18:

Among my colleagues, I’m known as the one who can pick up the pieces, no matter what amount of you-know-what hits the fan. Which is why I think there’s no one better to fill this customer service leader position.

Example 19:

Last December, I ousted our company’s top salesperson from his spot—and he hasn’t seen it since. Which means, I’m ready for my next big challenge, and the sales manager role at your company is exactly what I’m looking for.

Example 20:

After spending three years managing the internal communications for a 2,000-person company, I could plan a quarterly town hall or draft an interoffice memo in my sleep. What do I want to do next? Put that experience to work as a consultant for executives looking to level up their communications strategy.

Example 21:

While you won’t find the title “community manager” listed on my resume, I’ve actually been bringing people together online and off for three years while running my own blog and series of meetups.

Example 22:

If you’re looking for someone who can follow orders and doesn’t like to rock the boat, I’m probably not the right candidate. But if you need someone who can dig into data, see what’s working (and what’s not), and challenge the status quo, let’s talk.

Example 23:

I recently relocated my family to Texas. As we neared our new home, I noticed with intrigue the many wind turbines dotting the landscape. Suddenly, it hit me: “This is the career for me.” After unloading the moving van, I promptly researched companies in this sector that may benefit most from a skilled field engineer with expert electromechanical skills. And I discovered that [Company] is where I want to be.

Example 24:

You might be wondering what a 15-year veteran of the accounting world is doing applying to an operations role at a food startup. While I agree the shift is a little strange, I know you’re looking for someone who’s equal parts foodie and financial expert, and I think that means I’m your person.

Example 25:

Over the last 10 years, I’ve built my career on one simple principle: Work smarter. I’m the person who looks for inefficient procedures, finds ways to streamline them, and consistently strives to boost the productivity of everyone around me. It’s what’s earned me three promotions in the supply chain department at my current company, and it’s what I know I can do as the new operations analyst for [Company].

Start with humor and creativity

OK, before you read any of these, we have to stamp them with a big, blaring disclaimer: Do your homework before trying anything like this—learn everything you can about the company and the hiring manager to gauge whether or not they’d appreciate some comedic relief or a bit of snark. If it seems like they would, it’s a great way to make them smile (then call you). If they don’t? Try a different approach.

Example 26:

Have you ever had your mom call five times a day asking for a status update on how your job search is going, and then sound incredulous that you haven’t made more progress since the last phone call? That’s my life right now. But I’m hoping that soon my life will revolve around being your full-time social media manager. The good news is, I bring more to the table than just an overbearing mom. Let me tell you more.

Example 27:

Thank you so much for offering me the marketing manager position at [Company]! I wholeheartedly accept. OK, I know we’re not quite there yet. But if we were, here are just a few ideas for what I would do once in the role.

Example 28:

I considered submitting my latest credit card statement as proof of just how much I love online shopping, but I thought a safer approach might be writing this cover letter and describing all the reasons I’m the one who can take [E-Commerce Company]’s business to the next level.

Example 29:

I never thought that accidentally dropping my iPhone out of a second story window would change my life (it’s a funny story—ask me about it). But thanks to my misfortune, I discovered [Phone Repair Company]—and found my dream job as an expansion associate.

Example 30:

If we were playing “Two Truths and a Lie,” I’d say: I’ve exceeded my sales quotas by at least 20% every quarter this year, I once won an international pie-eating contest, and I have an amazing job at [Company]. The last, of course, is the lie. For now.

Frequently asked questions

How do you start off a cover letter.

When unsure how to open a cover letter, a good rule of thumb is to steer clear of clichés or overused opening lines. Instead, start by highlighting a passion or accomplishment relevant to the company or role you're applying for. You could also mention something about the company that caught your attention. Get creative, but keep it professional and make sure your narrative makes sense in that context.

How to start a cover letter greeting?

Try to find the hiring manager's name on LinkedIn or the company's website and address them directly, like “Dear Jane Doe”. If you can't find their name, “Dear Hiring Manager” is a good alternative. Avoid using “To Whom It May Concern” as it sounds outdated and impersonal.

How do I introduce myself in a cover letter?

Introducing yourself in a cover letter is straightforward: just share a bit about yourself. For example, “I'm a copywriter with seven years of experience in online content writing. At least officially. Since my first year of college I've been working on personal projects and keeping a track record of my accomplishments throughout the years.” No need to repeat your name since it's already in your contact information at the beginning of the letter.

How to start a cover letter without a name?

If you don't know the name of the person receiving your cover letter, start with “Dear Hiring Manager” or similar. Other possibilities include: “Dear Hiring Team”, “To the Hiring Team”, “To the Hiring Team”, “Dear Recruiter/Recruiting Team”, or “Dear Hiring Committee” if your industry evaluates cover letters and applications through a board.

Jenny Foss , Erica Breuer , Regina Borsellino , Amanda Cardoso also contributed writing, reporting, and/or advice to this article.

How to write an application letter (with example)

Are you ready for a new challenge and a fresh start in your career? An eye-catching application letter is essential when you’re applying for new jobs, if you want to make a great first impression on potential employers.

There’s a process to creating an outstanding application letter. It starts with researching the company and tailoring your letter, and ends with editing and formatting your application in a polished and easy to read way. In this guide, we show you how to write an application letter that highlights your strengths and qualifications relevant to the position. 

Why is a cover letter important?

When you’re job seeking, a compelling application letter will help increase your chances of success. An application letter, also known as a cover letter, serves as your professional introduction to potential employers. It’s your chance to demonstrate your qualifications, skills and excitement for the job.

While your resumé provides a snapshot of your work history and achievements, application letters let you expand on your experiences. They provide an opportunity to highlight specific accomplishments, express your motivation and explain why you’d be the right fit for the job.

What to write in an application letter

The key to a great application letter is in making it complement your resumé. Unlike a resumé, which focuses solely on presenting facts and details, an application letter adds a personal touch to your job application. It lets you tell your professional story, showcase your personality and convey your passion for the industry and the organisation you’re applying at.

The typical application letter consists of several key components. It begins with a traditional letter header, followed by a greeting addressed to the hiring manager or relevant contact. Then there’s the body of the letter, which should be one to three paragraphs long, each addressing different job criteria. After that, there’s a conclusion and a valediction (your sign-off). 

If you find writing an application letter daunting, it might be helpful to download a template as a starting point, or use AI tools to provide an outline for you to personalise. 

Before you start writing, do some research

Start by thoroughly reading and understanding the job description. Take note of the key responsibilities, qualifications and skills required for the role. Pay attention to any keywords or phrases used in the job ad, as these can guide your letter-writing process.

Next, research the company itself. Visit their website, read about their mission, values and recent news and take a look at their social media accounts. You don’t need to do a deep dive into every company you’re applying at, but it does help to have some background knowledge – otherwise, how will you know you want to work there? This includes understanding the type of organisation it is and what your job requirements are likely to be. You might also get a feel for the company culture.

Use the information you’ve gathered to draft a persuasive letter  that shows how your qualifications match with the company’s needs, goals and culture. Highlight any specific experiences, achievements or skills that illustrate why you’d be right for the role.

Formatting a cover letter

When it comes to formatting your application letter, the goal is to make it easy to read. Aim for a simple format that’s clean and uncluttered. Choose a clear and legible font such as Arial, Calibri or Times New Roman – or the same font you used on your resumé . Stick to a font size between 10 and 12 points to ensure readability.

Remember to keep your letter concise, aiming for no more than one page. Use clear, everyday English, avoiding overly technical terms or jargon. And of course, proofread your letter carefully when you’re done, to catch any typos or errors.

The opening paragraph

At the top-left of the page, begin with your contact information, including your name, location, phone number and email address. Include the date on the line below.

Next, address the letter to the hiring manager or the appropriate recipient, using a formal greeting such as Dear [Hiring Manager's Name] . If you can’t find the hiring manager's name, you can use a more general term like To whom it may concern .

In the first sentence, clearly state the specific job title and company. This goes at the top so that the recruiter or hiring manager knows immediately what the letter is about.

The body of the letter: Experience, skills and qualifications

The middle of your cover letter should consist of two or three concise paragraphs. Here is where you elaborate on your skills and qualifications, emphasising your achievements and how they align with the requirements of the job.

Think about specific instances where your strengths and skills made an impact at work, providing quantifiable results if you can. For example, you could talk about projects you worked on or goals you met, mentioning real figures if you have them.

With every skill or experience you mention, make sure you connect them to the role’s requirements. Reference key aspects of the job description in your letter. Got no relevant experience? Focus on extracurricular activities and education. 

Lastly, consider highlighting any certifications, awards or professional development courses you’ve completed. These achievements can further enhance your application and show that you’re committed to continuous learning and professional growth.

Above all, be honest about your qualifications. Avoid exaggerating or stretching the truth. If there are areas where you're lacking, acknowledge them and express your willingness to learn and grow.

Use the third paragraph to either mention more skills or experience (if you are applying for a more senior position) or to highlight what interests you about the company and how your passions and aspirations align with the company’s mission and values.

The closing paragraph of your cover letter

The fourth paragraph of your application letter is your conclusion. Here you can give a brief recap of your skills and reaffirm your enthusiasm for the job. You can also include a call to action, like inviting the employer to schedule an interview or visit your online portfolio.

In your conclusion you might also mention any follow-up actions you plan to take. For instance, you might say you’ll be following up with an email within a few weeks. End your letter with a traditional closing sign-off, such as Sincerely or Best regards .

Your closing paragraph should be concise and impactful, without repeating anything information from the middle paragraphs.

Editing and proofreading an application letter.

Before you send your application, proofread it closely to make sure it’s error-free. Typos or grammatical slip ups can look unprofessional and detract from your application, so it’s worth the extra effort to give your letter a once-over.

Consider enlisting the help of a friend or family member to review your letter with fresh eyes. Just showing it to someone else will often help to catch mistakes or areas for improvement that you might have missed. 

You should also cut certain words from your cover letter if you want it to make an impactful first impression. 

Following up after a job application

Following up  after submitting an application letter can show your interest to potential employers. If you don’t hear back from an employer within two weeks, it’s okay to follow up and ask about the status of your application. 

This shows your enthusiasm for the role, tells them you’re still interested, and puts you front of mind. When following up, make sure your communication is professional and polite, and avoid sending multiple follow-up emails within a short timeframe.

Here’s a follow-up email template to give you a head start. 

Tips for job application success

Here are some quick tips for writing application letters that stand out – and some advice for managing the job search process overall. 

• Tailor your application letter to the job, every time . Create your application letter specifically for the job and company you’re applying to. This means writing a slightly different one, every time. Show how your skills, experience and career aspirations are a good match for the company's needs and goals. Make extra sure you’re sending the right application letter to the right company. 
• Keep your letter clear and concise. An application letter should be straight to the point and easy to read. Aim for a one-page letter, unless otherwise specified in the job posting. Avoid unnecessary details and focus on the most relevant information to the job ad. Writing a good cover letter shows you have solid written communication skills.
• Use action verbs and descriptive language. Enhance your application letter by using strong action verbs, for example: instead of I was responsible for a team , write something like, I led a team of 10 high-performing staff .
• Show thanks and follow up.  After submitting your application, if you haven’t heard back after two weeks, send a follow-up email to the hiring manager. Reiterate your enthusiasm for the position. Use this opportunity to provide additional information or clarify any points in your application.
• Keep track of your applications. Have a system for keeping track of each application, noting the date you applied, the job title and company, and any notes or communication you’ve had. Mark them up on a calendar or put them into a spreadsheet. This will help you stay on top of your applications and avoid missing any emails that may have fallen through the cracks. A tracking system will also help if you get a call about a job and need to quickly refresh your memory on the details of it. Additionally, keep all your job cover letters in one folder, so you can refer back to them and repurpose them for future applications.

Dos and don’ts

Once you’ve written your application letter, you can refine it even more by applying these dos and don’ts. 

• Do add a personal touch . Giving your cover letter a personal touch can make it stand out to potential employers. Share a brief anecdote or personal experience that connects you to the role or company. This helps humanise your application and gives the employer insight into your personality and motivations. 

For example, applying for a job in healthcare:  I come from a family of healthcare professionals and grew up with the desire to work in a field where I could make a positive impact on others’ lives.

• Do tailor your language and tone . Try to match your tone and language to the company’s style (from their official website, rather than social media accounts.) If their website language is very formal, you should mirror that in your cover letter. If their tone of voice is more relaxed, you can take a warmer, more informal tone. Always maintain a professional tone – don’t be too laidback or colloquial.
• Do take out anything that’s irrelevant.  Is there information in your cover letter that isn’t really related to the job? Consider removing it. Avoid unnecessary details and focus on delivering the most important information only.
• Do proofread carefully . Having a perfectly edited letter means you have good attention to detail. Run your letter through spell-check and read it aloud to someone, to make sure it flows logically. Get feedback from a mentor or former teacher.
• Don’t use generic templates without tailoring them . The hiring manager will know if you’ve used a generic application letter. A template is a good starting point, but you need to tailor it to each job opportunity.
• Don’t exaggerate or misrepresent your qualifications.  Be honest and transparent about your skills and qualifications. Exaggerating or misrepresenting your abilities will likely backfire. An employer will be able to tell if you don’t have the knowledge and abilities you claim to have. 

Example of an honest representation:  I have basic experience with XYZ software, and I'm eager to improve on these skills. In my previous roles, I’ve been able to master new programs quickly.  

Example of an exaggeration:  I have intermediate knowledge of XYZ Analytics software having used this tool in my previous roles.

• Don’t use industry jargon.  While it’s important to express your knowledge of the industry, avoid using jargon or buzzwords, for example, terms like ROI, strategic initiatives, go-getter, etc. Also consider avoiding technical terms that may not be familiar to the reader.
• Don’t neglect to follow up. After submitting your application letter, send a follow-up email. Even if you don’t hear back from the employer, you’ll know you made every effort to get your application seen. A negative response from them will also allow you to close that application on your tracker. 

An application letter template

If you’re not confident in drafting a cover letter, it can help to use a professional template. Here’s one you can tailor for your job application. Below this is a sample application letter that puts this structure into practice. 

[Your name here] [Your contact number] [Your email address] [Suburb, State Postcode]

Dear [hiring manager’s name],

 [Intro] I’m writing to express my interest in the [job title] position at [company name]. [Share a personal anecdote if you have one, or briefly explain why you decided to apply for the role.] 

[Body paragraph 1: write about your experience, skills and any specific industry knowledge that could be valuable to the role.   Include any personal attributes that show how you’re an excellent fit for the company. Include one of your main acheivements that directly relates to the role.]

[Body paragraph 2: write about what interests you about the role and about the organisation. You might mention your career goals or the company’s vision and values.]

[Closing paragraph: reaffirm your interest in the position. Include a call to action.]

[Your name]

Sample application letter

Jean-Charles Mak 043X 123-X123 JCmak@g_mail.com

29 February 2025

Dear Ms Lee,

I’m writing to express my interest in the Assistant Manager position at X-Arcade as advertised on SEEK. From a young age, I’ve been passionate about the unique learning, entertainment and social aspects of video gaming. Having spent three years in the games-retail industry, I’m excited by the prospect of contributing to the success of your award-winning company.

Throughout my career, I have consistently demonstrated exceptional customer service. In my previous role at Tornado Thunder, I managed gaming rooms and was awarded Employee of the Month three times in 18 months. In my team-leadership role at PlayZone, I frequently demonstrated skills in de-escalating situations and problem solving under pressure, as well as cash handling and POS. Additionally, I have more than a decade of experience in gaming technologies across multiple platforms and consoles.

I feel that this role at X-Arcade is the perfect match for my abilities and aspirations. I'm inspired by the company’s approach to sustainability, inclusivity, and its target to become the largest arcade company in Australia by 2025. 

I’m confident that my proven track record and passion make me the ideal person for this position. I’ve attached my resumé for your review, which provides detailed insights into my experience and accomplishments. Thank you for considering my application. I’m excited about the prospect of joining X-Arcade and look forward to hearing from you. 

Writing an application letter takes a little planning and a lot of attention to detail. Personalising your letter and highlighting relevant skills and achievements can help you catch a hiring manager’s attention and get a callback for an interview. Take the time to create a well-written and error-free letter that shows your concientiousness and enthusiasm – desireable qualities in any employee. 

1. What should I include in an application letter?

Your application letter should include the following elements:

• Your contact information (name, suburb, city, phone number, email)
• The recipient’s contact information (name, job title, company name, address)
• A greeting (such as Dear Hiring Manager  or To whom it may concern )
• An introduction that states the position you’re applying for and expresses your interest in the company
• Body paragraphs that highlight your relevant skills and experience, and explain why you’re a good fit for the role
• A closing paragraph that thanks the hiring manager for their time and consideration, and reiterates your interest in the position

2. How long should an application letter be?

An application letter should be concise and to the point, typically no longer than one page. Aim for around three to four paragraphs, or about 300–600 words.

3. How should I address the letter if I don’t know the hiring manager’s name?

If you don’t know the name of the hiring manager, you can address the letter like this: To the Hiring Manager or To whom it may concern .

4. How should I follow up after sending an application letter?

After sending an application letter, it’s a good idea to send a follow-up email. This shows your gratitude for the opportunity and reinforces your interest in the position. You can follow up via email with a brief and professional message.

5. What are some common mistakes to avoid when writing an application letter?

Some common mistakes to avoid when writing an application letter include:

• Using a generic template without highlighting your unique skills and qualifications
• Exaggerating or misrepresenting your qualifications
• Using too much industry jargon, technical terminologies or flowery language
• Neglecting to proofread your letter before sending it

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How to Write an Application Letter

Last Updated: May 6, 2024 Fact Checked

This article was co-authored by Alexander Ruiz, M.Ed. . Alexander Ruiz is an Educational Consultant and the Educational Director of Link Educational Institute, a tutoring business based in Claremont, California that provides customizable educational plans, subject and test prep tutoring, and college application consulting. With over a decade and a half of experience in the education industry, Alexander coaches students to increase their self-awareness and emotional intelligence while achieving skills and the goal of achieving skills and higher education. He holds a BA in Psychology from Florida International University and an MA in Education from Georgia Southern University. There are 7 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 178,414 times.

Application letters are typically written to accompany school or job applications. The purpose of the letter is to introduce yourself to the decision committee, and to outline your qualifications in a specific way. It can be the only time other than an interview that you have a chance to really stand out in an application, so it's important to get it right. You can learn what to include in your letter, how to style it, and how to format it to give yourself the best chance.

Application Letter Templates

Writing a Job Application

• A good example would be: "I'm writing to apply for the Chimney Sweep position advertised in Rolling Stone. I think my experience in the heating industry makes me uniquely qualified for this position. Please find my application materials and a brief description of my qualifications below."
• Don't write your name until the signature. It'll be in the header and in the sign-off, so there's no reason to put it in the body of the letter itself.

• Be specific. Who are you? Where do you come from? What's your story? These details are important. HR screeners read hundreds of these.
• Describe your ambitions. Where do you want to go? How will this opportunity help you get there?
• What skills and experiences make you the right fit? Be as specific as possible and avoid vague language. It's better to describe a time you solved a specific problem at your last job than to just write, "I'm a good problem solver at work."

• Tailor it to the business. If you're applying to work at a record store, you need to talk about music. If you're applying to work at a tech company that writes, "Tell us something totally rad about yourself!" it's probably ok to be a little more informal.

• Don't over-promise. Telling someone that you can guarantee that you'll be able to turn around their sales figures in six months or less is a good way to get fired in six months.

• Any kind of job requires this type of research. If you apply to a restaurant, you need to be familiar with the menu and the kind of customers the restaurant attracts. Consider eating there a few times before you apply.
• Don't show you're familiar by criticizing a business and telling them what you can do better. Not the time to offer a harsh criticism of a business plan that you don't really know anything about.

Writing a School Application

• Common prompts include things like, "Outline your qualifications for this position" or "In writing, explain how this position would affect your career goals." Sometimes, the prompt will be as short as, "Tell us something interesting about yourself."
• If there is no prompt, but you still feel the need to introduce your application with a letter, it's usually best to keep it as short as possible. Explain what you're applying for, why you're applying, and thank the contact for their consideration. That's it.

• Often, college prompts will ask you to describe a time you struggled, or a time you overcame some obstacle. Write about something unique, a time that you actually failed and dealt with the consequences.
• The board will get thousands–literally, thousands–of letters about someone's first mission trip, and letters about the time someone's sports team was beaten, then overcame the odds, and won again. Avoid these topics.

• Be specific. If you're writing to a college board, don't say, "I want to go to this college because I need a degree." That's obvious. What do you want to do with it? Why? If you're applying to a business, don't say, "I just need a job." That's obvious. Why this specific job?

• If you're applying to schools, what do you like about the school? What faculty are you interested in? Why this school, instead of another?

Formatting Application Letters

• If you don't get a word-count guideline, just focus on making one or two good points about yourself, and keeping it at that. No need to drone on four several pages.

• Instead of a salutation, write, "Letter of Application" at the top left corner of the page, or put it in the header on the left side at the top.
• If you do have a contact, address it to them, making sure the name is spelled correctly. Then space down and start the body of the letter. [10] X Research source

• Sometimes, it's appropriate to type your name, then print out the letter and sign it in pen. That can be a nice touch.

• Mailing address
• Telephone and/or fax number

Expert Q&A

• Remember to be formal at all times. Do not use abbreviations anywhere. Thanks Helpful 0 Not Helpful 1

You Might Also Like

• ↑ https://www.indeed.com/career-advice/finding-a-job/how-to-write-an-application-letter
• ↑ https://owl.purdue.edu/owl/subject_specific_writing/professional_technical_writing/tone_in_business_writing.html
• ↑ Alexander Ruiz, M.Ed.. Educational Consultant. Expert Interview. 18 June 2020.
• ↑ https://advice.writing.utoronto.ca/types-of-writing/admission-letters/
• ↑ https://wts.indiana.edu/writing-guides/personal-statements-and-application-letters.html
• ↑ https://owl.purdue.edu/owl/job_search_writing/job_search_letters/cover_letters_1_quick_tips/quick_formatting_tips.html
• ↑ https://writing.wisc.edu/handbook/assignments/coverletters/

About This Article

To format an application letter, start by including your name and contact details in the document header. When choosing a greeting, only use one if you know the person's name your writing to. Otherwise, give the document a title, like "Letter of application" at the top of the page. For the body of the letter, aim to write no more than 1 page of single-spaced paragraphs using a standard font. Finally, conclude your letter with a formal greeting like "Sincerely yours." For tips on how to write a job application letter, read on! Did this summary help you? Yes No

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How to Start a Cover Letter To Keep Recruiters Reading

Customers Interviewed by:

Writing a good cover letter starts with the first word, so you need to know how to start a cover letter right.

Starting a cover letter on the right note is crucial to grab the recruiter’s attention. Whether you’re struggling with a blank document or have a solid foundation, a cover letter needs a punchy opening to make an impact on the hiring team. Simply using a cover letter increases your chances of getting an interview by 1.9 times .

What are the key ingredients to starting the perfect cover letter?

Here’s what we’ll cover in this article:

• What to include in your cover letter header.
• How to start a cover letter greeting.
• How to write an impressive cover letter opening paragraph.
• How to start a cover letter off strong.
• Examples of how to start a cover letter.

Each puzzle piece of your cover letter opener creates a detailed picture of who you are as a candidate. It proves to the recruiter that you’re worth contacting for a job interview . Make a standout first impression with your cover letter by including:

• A header with your contact information.
• A personalized greeting.
• A powerful opening statement.

Create your cover letter with AI to customize it for the job description. Optimize your cover letter and resume with Jobscan to get more interviews.

What to include in a cover letter header

The top of your cover letter should include a header with your critical contact information, like:

• Your name and professional title.
• Your phone number.
• Your email address.
• Your LinkedIn profile link.

You can also include other relevant links. These could be to your portfolio website, GitHub, Medium profile, or other industry-specific resources. They will help the recruiter understand your skills.

Include the date, the recipient, the company name, and the address or location of the organization. (This will depend on whether it’s an in-person, hybrid, or remote environment.)

Below is an example of a cover letter including personal information in the header with the date and company information below. This example was created with the Jobscan Cover Letter Generator .

Use our Cover Letter Generator to save yourself time writing your cover letter. The header section will auto-populate based on your resume, so all the details match perfectly.

How to write a cover letter greeting

If you usually start your cover letters with “Dear Sir/Madam” or “To whom it may concern,” it’s time to reinvent your greetings. Not only is this a boring way to start a cover letter, it can come across as lazy.

With a little investigation, it’s easier than ever to find the names of the recruiters or hiring teams. By taking a little time, you can personalize your greeting to boost your chances of a recruiter reading your cover letter from start to finish.

Beat out the 84% of job seekers who don’t find the hiring manager’s name to personalize their applications and go the extra mile.

How can you find the right person to address in your cover letter?

Turn to LinkedIn or the organization’s website.

On LinkedIn, you can either search for the company’s recruiter or talent acquisition team members. Or you can go to the “People” tab of their LinkedIn page to explore the current employees.

Suppose you’re looking for a job at PCL Construction and want to find the name of the recruiter who will likely be reading your cover letter. You can go to the search bar and find the recruiter managing that department by city.

With just a quick search, you’ll find the hiring team members in charge of the role you’re applying for!

You can also go directly to a company’s website and look for the “Team” or “About Us” page for information.

Targeting a greeting to a specific person is easier to do in smaller organizations. If you’re applying for a role at a large company, you can still write an engaging but more general greeting on your cover letter, such as:

• Dear [Department] Hiring Manager,
• Dear [Department] Team,
• Dear [Director of or Head of] Department,
• Dear [Company Name] Hiring Manager,

How to write a powerful cover letter opening paragraph

Recruiters spend just seven seconds scanning a candidate’s application , so it’s critical to capture their attention in the first line.

Be concise in your cover letter and choose your words with the desired impact in mind. Avoid falling into the old traps of opening your cover letter by stating what role you’re applying for and how you found it. Remember, you have a precious few seconds to illustrate how you can help the organization fulfill its needs, so make every sentence count.

Read the examples below and ask which one will have a greater impact on employers.

“I am thrilled to apply for the Research Analyst position at YouGov, where my experience in leading market research projects that boosted client engagement by 25% and my expertise in data interpretation have consistently delivered actionable insights and strategic recommendations. Using my skills in analyzing primary research data, I’m looking forward to helping your organization make data-backed decisions to drive growth and profitability in your projects.”

“I am excited to apply for the Research Analyst position at YouGov, an esteemed global online research company well-known for its accurate data and market insights. With my background in managing market research projects, interpreting data, and delivering actionable recommendations, I believe I can contribute significantly to your team.”

The point of your cover letter isn’t just to restate your skills from your resume . You need to prove the impact of your skills and how you’ll bring that impact to the organization.

It’s not about you, it’s about the company’s needs.

Tips for writing a strong cover letter opener

Now that you know what puzzle pieces you need to start a cover letter right, here are some tips to help wow the recruiter with its content.

1. Let your enthusiasm and passion shine through

Your resume illustrates your skills and qualifications , but your cover letter is the place to tell a story. Share what company qualities excite you, what draws you to the organization’s mission or values, and what direct experience you have with the company’s product or service.

Communicating your enthusiasm gives the recruiter an idea of how engaged and dedicated you’ll be to your performance.

With over five years of hands-on experience in property management, I am deeply passionate about creating exceptional living experiences for residents. Your industry-leading services and premium standards in property management systems make me excited about the opportunity to bring my dedication and expertise to your esteemed team.

2. Mention any mutual connections

If you have a professional connection in the company or were referred to a position, name-drop that connection at the top of your cover letter. A connection can help boost your chances of getting an interview, especially if that person can act as a reference.

Give your connection a heads-up if you discovered the opportunity on your own without a referral. That way, if they’re asked about you informally by the hiring team, they’ll know to expect questions.

If you want to give your cover letter a boost with a connection, you can reach out to someone in the company before you apply. Be genuine and try to connect with someone on the team you would be working with. Ask an authentic question or reach out to discuss their experience in the company. Tell them you want to apply for an opening. But don’t try to reach out to anyone just to get a name to plug in your cover letter. It can come across as disingenuous.

My interest in the Health Systems Analyst role was significantly piqued after speaking with Jane Doe, an eHealth Policy Analyst at your organization. Jane highlighted the cutting-edge technology initiatives and collaborative atmosphere within your IT department, which align perfectly with my 7 years of experience in healthcare IT, focusing on electronic health records (EHR) systems and data security.

3. Incorporate your company research

Writing a compelling cover letter requires that you do some research to show the recruiter that you’re aligned with the company’s values, mission, and culture. You need to express to the recruiter why you want to work at their specific organization .

Keep an eye on industry news and learn about the company’s latest projects. By incorporating details about what the organization is currently achieving, you position yourself as a better interview candidate over other applicants.

Your recognition as an industry leader, demonstrated by winning the Best Employer Award for three consecutive years and your successful launch of the community outreach initiative, highlights [Company Name]’s dedication to both employee well-being and social responsibility. I have a track record of increasing employee satisfaction by 20% through strategic wellness programs and look forward to contributing to your continued success.

4. Highlight your most impressive achievement

A well-written resume illustrates your achievements , but your cover letter is the best vehicle to add context and tell a compelling story to show off your impact. You can directly tie it into the role you’re applying for and help the recruiter forge connections between what you have accomplished in the past to what you can achieve for the future—particularly for their company.

In my previous role as a project manager at Apex Management Co, I spearheaded a comprehensive cost-reduction initiative that saved $500,000 annually by optimizing supply chain operations and renegotiating vendor contracts. This accomplishment directly relates to the efficiency and budget management skills required for the Operations Manager position at your organization, where I am eager to contribute to your mission of streamlining processes and enhancing operational efficiency.

5. Clearly state your unique value

In a sea of applicants, it can feel difficult to set yourself apart. But the truth is, no one has the same combination of experience or skills you do. The key to standing out is learning how to frame your unique value to solve a company’s problems. Expand on the key skills listed in the job description and draw on your research of the organization to explicitly spell out how you’ll benefit the team.

With a unique blend of creative and technical skills, I designed a user interface for the HealthCo App that increased user engagement by 40% through user-centered design principles and rigorous usability testing. I am looking forward to bringing this expertise to your organization as a UX Designer, addressing your need for more engaging and intuitive user experiences, particularly as you expand your digital offerings.

6. Keep your cover letter short

Remember that you want the recruiter to read your cover letter from start to finish, so make sure every sentence is meaningful and cut out the fluff. There should be plenty of white space to break up the text and not overwhelm the reader.

Reference our cover letter examples for inspiration on crafting the perfect cover letter.

Let AI write your cover letter for you

Jobscan’s premium Power Edit includes a cover letter generator that harnesses the power of AI to write a customized cover letter based on your tailored resume and the job description. With one click, you’ll generate a cover letter that follows best practices.

You can use it as a framework to defeat blank page syndrome and include anecdotes, details about your mutual connections, and bits of information from your research to impress the hiring team. You can make any alterations in Power Edit and download the PDF when it’s done and ready to be attached to your tailored resume.

Key takeaways

Your cover letter could be the key to landing the interview. By following these essential tips on how to start a cover letter, you’ll capture the attention of the hiring team from the first sentence.

Remember these cover letter rules as you start your writing.

• Make a clear opening statement that shows passion, knowledge, and your unique value.
• Keep your cover letter short—stick to a few concise paragraphs to make it readable.
• Be specific and clear about what you’ll bring to the role.
• Stay away from humor—the tone can be difficult to read.
• Avoid reusing the same cover letter and write a custom cover letter for each job.
• Don’t overinflate your accomplishments or lie about connections that don’t exist.

When including your contact information on a cover letter or resume, make sure to provide the following details: Full Name: Your first and last name. Phone Number: A number where you can be easily reached. Make sure your voicemail is professional. Email Address: Use a professional email address, preferably one that includes your name. Mailing Address: Include your current street address, city, state, and zip code. LinkedIn Profile: If you have a LinkedIn profile that is up-to-date and professional, include the URL. Professional Website or Portfolio: If applicable, include a link to your personal website or online portfolio showcasing your work. This ensures potential employers have multiple ways to reach you and can view your professional online presence.

A good opening sentence for a cover letter can grab the reader’s attention and introduce your purpose for writing. Here are a few examples: For a job application: “I am excited to apply for the [Job Title] position at [Company Name], as advertised on [where you found the job posting]. With my background in [your field or relevant experience ], I am eager to bring my skills and passion to your team.” For a career change: “With a strong foundation in [current field], I am thrilled to apply for the [Job Title] role at [Company Name] to leverage my skills in [new field].” For a specific achievement: “Having recently led a successful [project or achievement], I am enthusiastic about applying for the [Job Title] position at [Company Name] to bring my expertise in [specific skill or area] to your innovative team.” For expressing enthusiasm: “I have long admired [Company Name]’s commitment to [specific value or mission], and I am excited to apply for the [Job Title] position to contribute to your impactful work with my experience in [relevant experience or field].” For a networking referral: “After speaking with [Referrer’s Name], I am inspired to apply for the [Job Title] position at [Company Name] where I can utilize my skills in [specific skill or area] to further your goals.” These starters aim to make a strong first impression by highlighting your enthusiasm, relevant skills, and connection to the company.

Your cover letter opening should contain the following key elements: Your Enthusiasm for the Position: Show genuine excitement and interest in the role you are applying for. This sets a positive tone and captures the reader’s attention. Specific Mention of the Job Title and Company Name: Clearly state the position you are applying for and the name of the company. This ensures the reader knows exactly what role you are interested in. Brief Introduction of Yourself: Include a concise introduction that highlights who you are and what you bring to the table. This can include your current role, relevant experience, or a key achievement. Connection to the Company: Mention something specific about the company that resonates with you, such as their mission, values, recent achievements, or reputation in the industry. This demonstrates that you have researched the company and are genuinely interested in working there. A Hook or Key Strength: Highlight a key skill or accomplishment that makes you a strong candidate for the position. This can be a significant achievement, a unique skill set, or relevant experience that sets you apart from other applicants. Here is an example that incorporates all these elements: “I am excited to apply for the Marketing Manager position at XYZ Company, where I can combine my passion for innovative marketing strategies with my skills in digital advertising. With over five years of experience in driving successful campaigns that increased brand awareness and sales, I am eager to bring my expertise to your dynamic team. I have long admired XYZ Company’s commitment to sustainability and innovative product development, and I am thrilled at the opportunity to contribute to your impactful work. My recent achievement in boosting social media engagement by 40% through targeted campaigns is a testament to my ability to drive results and my dedication to excellence.”

To start a cover letter greeting effectively, follow these guidelines: Address the Hiring Manager by Name: Whenever possible, find out the name of the hiring manager or the person responsible for hiring. Addressing the letter to a specific person shows that you have done your research and adds a personal touch. Use a Professional Salutation: Use a formal greeting such as “Dear” followed by the person’s title (Mr., Ms., Dr., etc.) and last name. Avoid using first names or informal greetings. When You Don’t Know the Name: If you cannot find the hiring manager’s name, use a general but professional greeting such as “ Dear Hiring Manager ” or “Dear [Department] Team.” Avoid Outdated Phrases: Refrain from using outdated or overly formal phrases like “To Whom It May Concern.” A modern, professional greeting is more effective. Examples: When you know the hiring manager’s name: “Dear Ms. Smith,” When you know the hiring manager’s title and department: “Dear Marketing Team Lead,” When you don’t know the hiring manager’s name: “Dear Hiring Manager,” When applying to a specific department: “Dear Marketing Team,” Starting your cover letter with a proper greeting sets a professional tone and demonstrates your attention to detail.

Kelsey is a Content Writer with a background in content creation, bouncing between industries to educate readers everywhere.

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How to Start Planning for College in the 12th Grade

12th grade college and career planning checklist.

Your senior year is finally here! From extracurricular activities, prom, graduation, and planning for college , there are a lot of things you need to keep track of. 

Things you can do before winter break (July– December)

Stay organized.

Keep a master calendar or save application deadlines on your phone. Your calendar should include:

• A plan to take the SAT. Make sure to know registration deadlines, test dates, and locations. 
• College application due dates.
• Any form and deadlines related to financial aid.
• Materials needed for your application, such as letters of recommendation , official transcripts, and a portfolio. 

Strengthen Your College List

It can be overwhelming trying to figure out what college to attend. Your college list should be a balanced mix of at least six safety, match, and reach schools. 

• Safety is a college that you likely have a very good chance of getting into and you can afford. Safeties should also be colleges you’d be happy to attend. 
• Match is a college you likely have a good chance of getting into that’s also a good fit for you overall. 
• Reach is a college that may be more of a challenge for you to get into. Getting in isn’t a sure thing, but it’s realistic enough to be worth the effort of applying.

Register for AP Exams

For the AP courses you’re enrolled in this school year, plan to register for your AP Exams. Check with your AP teachers or coordinator regarding your school’s registration deadline.  

A score of 3 or higher can get you college credit at more colleges than ever before. Check out the credit policies at the schools you’re interested in.  

Take the SAT One More Time

If you’ve already taken the SAT, you can take it again to improve your score. 

If you’ve taken the ACT, you might find that the SAT is a better test for you. The official SAT practice is complete free and, just like the SAT, is completely digital.

Complete the FAFSA

The Free Application for Federal Student Aid (FAFSA®) opens in the fall.  

Remember to create your FSA ID and begin working on your FAFSA application. The earlier you complete it, the better you can plan financially for college.  

Be Aware of Admissions Deadlines

• Early Decision : You can apply to only one early decision college, and if the college accepts your application and offers you financial aid, you must attend that college. 
• Early Action: You can apply to more than one early action college, and if they accept your application, you can accept it right away or wait until spring to decide.  
• Rolling Admissions: This means the college will consider each application as soon as all the required information has been received and will usually notify you with their decision quickly.  

If you have to submit official transcripts, make sure your high school counselor sends your transcripts at least two weeks before your colleges need them or after you apply to your colleges.  

Ask for Letters of Recommendation

If required for your application, a letter of recommendation can showcase your talents and help your application stand out.  

Create a “brag sheet” to share your achievements, such as community service and volunteering, school clubs, leadership experiences, employment, honors and awards, or other information that goes beyond your academic record.  

Write Your Personal Essay

Your essay reveals something about you beyond your grades and test scores. It gives admissions officers a sense of who you are. Make sure you proofread everything before sharing and submitting your essays.  

Things You Can Do Before the School Year Ends (January-May)

Accepting admission and financial aid.

If you’ve received acceptance letters from your chosen colleges, congratulations! The next step is to review your options and choose which college you will accept. Consider the following:  

• Review your financial aid awards and scholarships, choose the aid package that’s best for you and your family. 
• Inform the colleges whether you accept or kindly reject their offer of admission and/or financial aid by May 1.  

If you’re waitlisted , stay active in school to show the college what you accomplished since you applied. 

Try to get a sense of your admission chances by contacting the admissions office about your ranking on the waitlist or asking if they have a priority list. Ask how you can strengthen your application and your intention to enroll.  

Take Your AP Exams

Taking the AP Exams you’re registered for shows colleges that you’re committed and motivated to succeed.  

• Review the exam schedule and make a plan to get ready for exam day. 
• Login to AP Classroom to use free resources, including AP Daily videos, to review content and get prepared. 
• Use your free score send before the deadline to send your AP Exam scores to the college, university, or scholarship organization of your choice. 

AP Action Plan for the School Year

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