cima case study examiners report

How to Pass CIMA Case Study Exams: Detailed Guide to Success

This CIMA case study article shows you how to write an answer that puts you ahead of 90% of candidates, offers expert preparation tips, and increases your chances of obtaining your qualification.

1. How to Pass CIMA Case Study Exams: An Introduction to Our CIMA Exam Experience

In the last five years, we’ve helped over 10,000 CIMA students from 94 countries prepare for and pass their CIMA exams. In that time, VIVA’s tutors have seen every kind of exam answer you can imagine.

As an official CIMA tuition provider, we've seen everything; the good, the bad, and the downright baffling! But more importantly, we’ve also seen what works, and what definitely does not work.

In this article, we’ve compiled all of the key DOs and DON’Ts our CIMA tutors have gleaned from their years marking VIVA students’ CIMA mock exam answers. We see the same kinds of mistakes made over and over again. And the great news for you is — these mistakes can be very quickly rectified to help you pass your CIMA exams the first time around.

The Starting Point: What to Be Aware of before Learning More about CIMA Exam Strategies

The first step is being aware of what to avoid in CIMA exams.

This sets the foundation for you to go on refining and perfecting your approach. As in any other walk of life, perhaps the most important thing is to avoid doing foolish things rather than seeking perfection.

In the words of the very wise Charlie Munger: “It is remarkable how much long-term advantage people like us have gotten by trying to be consistently not stupid, instead of trying to be very intelligent.”

All the advice below comes directly from our CIMA case study professional tutors, who mark thousands of student scripts throughout the year.

If you wish to get your VIVA mock exam answers corrected, check out our CIMA course pages , where you can obtain professional marking services as part of the Elite Course.

2. What to Expect on Exam Day

Before we get into the meat of the matter, let’s just review what exactly you can expect to be presented with on exam day. (Feel free to skip on to the next section if you are already well acquainted with the Case Study exam format):

• You will be faced with 1 of 3 CIMA exam variants during any specific exam window (that's a total of 6 variants per pre-seen document under the 2019 CIMA syllabus)
• Each variant is broken down into timed sections (maximum of 5, minimum of 3)
• Each section will include either emails, records of conversations, schedules of information or combinations of all 3
• These give new information that leads on from the pre-seen document information
• Within each section, there will be a task or tasks for the candidate to complete (e.g. write a report, write sections of a report, write an email)
• These tasks might be embedded in the body of the email or conversation
• The task or tasks might include several different elements that pull from different pillars and competencies
• Candidates are NOT expected to perform any detailed calculations
• Each section will move through time (you cannot go back to a previous section once you move on to a subsequent section)

Of course, the best way to familiarise yourself with the real-life experience of a CIMA case study exam is to practice as many different mock exams as possible.

VIVA's OCS, MCS and SCS courses come with up to 5 different professionally prepared CIMA mock exams based on the current pre-seen, which you can practice online under timed exam conditions.

You’ll also want to review past CIMA exam variants to familiarise yourself with the different question styles that can come up.

However, there’s no substitute for timed practice based on the current pre-seen material – and that’s what you’ll get with us.

Source: Pexels

3. Reading the Question: Establishing the Case Study Exam Tasks and Requirements

One common error that our tutors' report is that students do not answer all the requirements included in the task.

In some cases, of course, this is simply down to the student not knowing how to answer the particular requirement. However, we have seen many scenarios in which students have simply missed the requirement due to not having read the question carefully enough!

Consider the sample below taken from a case study exam:

Here we have examples of what is sometimes called “triggers”. These are the places in the question where the requirements are explicitly stated.

Triggers are sometimes in the form of questions, sometimes not. Look out for phrases like “I need you to”, “I would welcome your suggestions for”, “Please draft”, and “Can you please include in your report”.

These are the sections that you really need to pay close attention to because it is there that you will be presented with the requirements.

As you can see in the screenshot above, there is one “task”, i.e., the report that you must draft. But the task has two requirements.

One is a comparison of financial performance and the other deals with the introduction of the balanced scorecard.

However, notice that each requirement contains several sub-requirements.

In the case of the first requirement, notice the “and.” You have to both “compare” and “analyse the implications.” Too many students will simply read the “Compare” part and completely pass over the analysis of the implications:

Likewise, in the case of the second requirement. There’s even more going on here, so you must pay close attention as you read through these “triggers.”

Not only do you have to offer your “suggestions for the other three quadrants,” but you also have to “explain why we have chosen the measures for each quadrant” and “ how they will influence behaviours in the company.”

All of these elements must be addressed to gain full marks.

But too often, students only pay attention to the first one or two. It is not necessarily the case that the first thing asked is the most important or even carries the most weight in terms of marks!

So, it’s essential that you carefully read these trigger sections thoroughly, making a note of each requirement as you go.

Another crucial point: answer the questions that have been asked!

This might seem obvious, but you'd be surprised how many students fail to do this. There are two main reasons students fail to answer the question asked:

(i) because they answer a question they wish they had been asked instead;

(ii) They don't read the trigger verbs carefully enough and misinterpret what is being asked.

The first reason has to do with the fact that sometimes, students will carefully prepare for particular kinds of questions during their exam preparation or practice. They will feel much more confident about some particular question types than others and will have prepared very effectively for those question types.

So strong is their hope that this kind of question will come up on exam day that when they read a question that is superficially similar, they will "shoehorn" their prepared answer into that question.

The result is an answer that is either only partly relevant or, in the worst case, utterly irrelevant to the question being asked!

So remember: don't let your hopes/preferences/strengths influence the kind of answer that you give. Allow the question to dictate what kind of answer you write.

The second reason students fail to answer the question asked is that they misinterpret a key term or phrase or forget what they were asked after they start writing. Consider the example below: ‍

In this example, an incorrect interpretation of the question might be to think about identifying the "limitations" or "drawbacks" of TQM, instead of the "obstacles" that might be encountered when implementing TQM.

The second part of the requirement is about how to overcome those obstacles. An incorrect interpretation might be "what the benefits of TQM would be, after implementing."

You can see that these are "similar" kinds of questions, but strictly speaking, they are different. So be very careful when reading the requirements or trigger sections that you identify the key verbs and key terms so you are certain that you are answering what is being asked.

A final point: ensure that your answers are in alignment with the question asked.

This is essentially about ensuring that you do not go off task as you write your answer - that your answer tracks the requirement and corresponds to each part of the requirement.

Too often, students go off task, padding or filling out their answers with irrelevant information. While writing each new paragraph, the key is to briefly refer back to the question and quickly ask yourself: "Is this relevant and contributing to answering the question?".

This is a good "check" to ensure you align your answers with the question.

4. Good Structure and Planning Can Help You Pass Your CIMA Case Study Exam

We really can’t overemphasize the importance of proper structure for your answers when it comes to achieving the required CIMA pass rates.

There are three main reasons why structure and careful planning is essential for getting your CIMA certificate:

1. It helps to ensure you have enough points raised to obtain top marks

2. It helps to prevent the duplication of content

3. It makes life easier for the marker – more precisely, it makes it easier for the marker to see that you have indeed addressed each requirement adequately, where you have done so, and how much you have written for each requirement. Consider good structure as being key to a more positive examiner experience.

If you clearly signal where each task starts and ends with headings and sub-headings and give each relevant point a full, separate paragraph, you will be making the examiner’s life easier (a happy examiner is likely to be more generous with marks!).

The post-exam reports ALWAYS mention the importance of structure. An orderly answer indicates an orderly and clear thought process behind your answer and shows evidence of planning.

5. Our Top Tips for CIMA Case Study Exam Structure and Planning

Firstly, a common question from students is: how do I know how many paragraphs to write for each task?

Now sometimes, we get lucky and a task or requirement will say something like: "Identify five risks..." or "Give three benefits...". In such questions, it's obvious how many paragraphs there should be!

For five risks, we will write five paragraphs, one for each risk. For the three benefits, we will write three paragraphs, one for each benefit.

Unfortunately, CIMA isn't always so generous! We are not always given the specific number of points explicitly. And so the question then becomes: how do we decide on the number of paragraphs to write?

The key is to look at the percentage of marks allocated for that particular task. CIMA now includes a percentage allocation for each task.

A good rule of thumb here is that for every 10% allocated to a particular task, you add one paragraph. So if a task is worth, say, 33%, you will write approximately three paragraphs. If a task is worth 60%, you will write about six paragraphs.

Note that this is a "rule of thumb." This, of course, isn't supposed to be a perfect formula, but rather a guideline to get you started.

There may be cases where four paragraphs are sufficient for a 60% task, if the paragraphs are long and substantial enough in terms of content . Nevertheless, this is a useful general guideline.

We recommend that you plan and structure your answers before you begin writing. 

However, many people lose valuable time at the beginning of each section planning their answers elaborately on the separate whiteboard provided on exam day. Instead, we recommend planning your answer within the answer box itself, not on the whiteboard or outside of the answer box.

A great way to plan on the fly is to work up a structure and fill in the gaps as you proceed. This forces you to get writing immediately, and by the time your structure is "filled out" the answer pretty much writes itself as you just go back and flesh out each heading and sub-heading:

Requirement A (this would correspond to the first requirement, so use an appropriate title, e.g., “Financial Performance”)

- Paragraph 1 (relates to first major point): idea 1, idea 2, idea 3 (If you have time, it’s worth emphasising the title of this key point by underlining it or putting it in bold, for example)

- Paragraph 2 (relates to second major point): idea 1, idea 2, idea 3

- Paragraph 3 (relates to third major point) etc etc: idea 1, idea 2, idea 3

Requirement B (this would correspond to the second requirement, e.g., "Balanced Scorecard")

…repeat as per above

TASK 2…repeat as per above

Remember, get straight to the point.

Write a 1-2 line introduction at the beginning of your answer, restating briefly what you were asked and the order in which you will address each point in the body of your answer.

Too many students waste time in their opening remarks repeating information we already know or rehearsing irrelevant information.

(You will see in VIVA’s model answers how short the introductions are -> you want to give yourself as much time and space as possible to demonstrate your knowledge and understanding! No marks are given for pleasantries).

It's also a good idea to have a "time plan" for each section of the exam. Now some students worry when they hear this: "ANOTHER PLAN!? Isn't that just going to waste even more of my time!?" 

But there is no need to worry here because a time plan is really very simple - but also crucially important! You need to know roughly how much time you can spend on each task so you don't run out of time!

The first thing to do is, note the length of time allocated per section. In the case of the OCS and MCS, that will typically be 45 minutes per section (with 4 sections in total).

In the case of the SCS, it will typically be 60 minutes per section (with 3 sections in total). The next thing to note is that not all of that time will be or can be spent literally answering the question.

Because, of course, some of that time will be needed for reading the question! So it's a good idea to deduct a short amount of time from the total allocated to a section and consider this your "reading time."

A good target is around 5 or 6 minutes maximum for reading the question. The amount left over after you deduct the reading time is the amount that you can allocate to actually writing your answer.

Now, remember: writing your answer should include the planning process. So you don't need to allocate a separate portion of time to the "planning." Consider planning and writing part of the whole answering process.

So after you deduct the reading time, you now need to decide how to allocate the "answer time."

And this is a relatively simple process. Note the percentages allocated to each task/subtask. Then use that to calculate that percentage of the answer time.

So, for example, let's say you have a section of 45 minutes. You deduct 5 minutes for reading time, which leaves 40 minutes.

Let's say there are two tasks: the first one is worth 60%, and the second one is worth 40%.

60% of 40 minutes is 24 minutes. 40% of 40 minutes is 16 minutes.

And there you have it! You would have 24 minutes to write your answer for the first task, and 16 minutes to write your answer for the second task.

7. A Quick Word on CIMA Case Study Answer Length

I'm sure you've all heard the cliche, "it's about quality, not quantity"!

Of course, there's a kernel of truth to that. But let's be realistic: you're not going to pass your exam if you write 2 lines of text, even if they're the best lines ever written by a CIMA student!

So the cliche only gets us so far. The reality is that markers consistently report that longer answers do tend to score higher marks. And that shouldn't be surprising. 

Other things being equal, the longer an answer is, the more likely it will contain more points - or more detailed points.

When it comes to the OCS and MCS exams, you should be aiming for a minimum of 2 pages, but ideally, 3 pages in a typical 45-minute section would be best if you want to score well.

Each relevant point you make should get a separate paragraph and be supported by examples, reference to the pre-seen and perhaps the real-life industry if applicable, and relevant theories from the Enterprise, Performance and Financial pillars.

In the case of the SCS exam , you should aim for a minimum of 2.5 pages, but ideally, 3.5 pages + in a typical 60-minute section if you want to score well.

8. What about the Content of Your CIMA Exam Answers?

Of course, we can’t tell you exactly what to write – that depends on the questions asked on the day! But there are some fundamental rules of thumb and principles that you should bear in mind.

(i) Justify and Explain

One very simple but crucial point is the following: you have to justify all your arguments and should explain technical terms.

Now that might appear obvious. But you’d be surprised how frequently students fail to do these basic things. And our tutors believe they know why.

This is the error of assuming that the marker will already know what you are talking about. The thing is, they probably will! But that’s not the point.

The point of the exam is to demonstrate your understanding!

So even if you think your marker will probably know what you mean, you should act as if they might not. Show them that you understand, and leave no room for doubt.

A good tip here is to try to really adopt the role that you have been assigned - and correspondingly, speak to the character whom you are addressing in the scenario as if they really are that person!

That way, you are more likely to consider terms they may not fully understand and give more comprehensive explanations of your arguments and conclusions.

Consider the following passage, which is taken verbatim from a past student’s mock exam answer for the Strategic Case Study of May 2018:

“Mr. Winston, however, may not understand the online streaming industry, where consumers just want to watch movies and tv series without interruptions of advertisements in between. His presence may also de-motivate other employees looking to grow within the business. The cultures may be different and it will take him a long time to get used to the streaming business.”

The student left it at that and then moved on to the following requirement. You should be able to see clearly what is wrong here, even without knowing what question was asked.

Each of the three sentences above could (and should have) been explained. Take the first. The obvious question is: why may Mr. Winston not understand the streaming industry?

Consider then the second sentence. The obvious question here is, why might his presence de-motivate other employees?

There’s a hint when he mentions other employees have been willing to “grow within the business,” but the student still fails to make his argument explicit.

What he might be trying to say is that, given that existing employees have grown with the business and have been loyal to the company for a long time, they might feel some resentment towards an external person being given a high-ranking position – instead of hiring from within the company.

But this is not what the student wrote. And so, he lost potential marks by not spelling it out. In the case of the final sentence, there are two more key points left undeveloped: in what way exactly may the cultures be different? And why might it take Mr. Winston a long time to get used to the business?

It’s clear that these points seemed obvious to the student, but he ultimately lost marks because he did not demonstrate understanding.

What you’ll often find is that, once you begin to explain something that seems to “go without saying,” you actually think of interesting points that you hadn’t considered before or that you had forgotten. You want to give yourself as much opportunity to make as many points as possible in support of your answer.

(ii) Give Specific Examples in Terms of the Pre-seen Company

It is not enough to simply define a theory or principle or even to explain a theory or principle in the abstract.

You have to apply it as well. What does that mean?

Basically, you have to be able to say why or how a particular theory/principle/method is relevant to the specifics of the unseen and pre-seen information.

Ask yourself: How can this theory be applied to the current case? What are some concrete examples of the abstract concepts I am using here in terms of the current company?

To follow my own advice, let’s look at another example from another real student’s answer. In this case, the student is asked to give examples for each category in a cost of quality report (OCS May 2018). The student’s answer to this requirement is as follows:

“A) Examples of costs to be included in each category of the report are as below:

1. Wastage of materials when errors are found.

2. Duplication of workload when errors are found

3. Damage to morale when work has to be repeated

1. Loss of consumer confidence

2. Damage to reputation

3. Cost of replacing the product

1. Invest in better-trained staff to ensure fewer errors in production.

2. Invest in higher quality materials to ensure the material doesn't fail.

3. investment in automating processes to reduce human error

1. Inspection of raw materials on arrival

2. Inspection of completed goods before they leave the factory

Notice that this segment of the answer is quite well-structured. The student uses headings and sub-headings and orders the answer logically.

However, the problem is that the student doesn’t actually give specific examples for each category that are derived from the company in question (a luxury bag manufacturer in this case).

Instead, she gives generic examples that could come from almost any company that manufactures any product. In this case, the student would need to provide specific examples.

So instead of simply saying “wastage of materials when errors are found,” the student should give concrete examples of errors that could occur in the context of this company, a luxury bag manufacturer. What kinds of materials are likely to be wasted? What kinds of errors might be found?

These are the kinds of questions you should be asking yourself when applying a particular theory or model to the current case. The marker needs to see that you can actually use the theories and models you have learned during your objective studies in a real-world scenario and in a realistic way.

This shows you’re ready for the real world as a management accountant! Simply giving generic examples that could equally well apply to any number of companies or scenarios is not sufficient to score full marks.

(iii) Avoid List-style Answers

Another common error is that students will give their answers in the form of bullet points.

Unfortunately, this is not what markers are looking for. It might seem neat and tidy and concise to you, but to a marker, it will simply give the impression of superficial engagement. Lists also give the impression that you are rushing through the answer.

Try to write your answers in prose style. It should be conversational but professional. You are trying to engage with and guide the fictional person who has asked for your assistance. Throwing a list of bullet points without elaboration will not be acceptable!

Now that’s not to say that you can’t use bullet points to structure your answers. But this is different from simply having a list of one-liners alongside bullet points.

You may organize your sub-headings in a bullet-point style, but what follows should be in prose style, with full sentences, explanations, examples and justifications.

9. Managing Technical CIMA Questions That Appear in Exams

Many students mistakenly believe that when it comes to more technical questions involving financial statements and “the numbers,” a different approach is necessary.

Students feel they need to spend much of their time performing calculations and showing off their ability to use various formulae from their objective studies. 

However, this is not the case. In fact, you are not expected to perform lengthy calculations when it comes to technical components in the case study exam. Instead, the extent to which you will be expected to demonstrate your technical capacities corresponds to the following:

You will need to be able to:

- explain how the content of a schedule/table/financial statement has been prepared

- interpret the solution from a schedule/table/financial statement

- interpret the information within the schedule/table/financial statement

- explain the accounting treatment for a certain type of transaction and the impact on the financial statements

The occasional basic calculation can be made to illustrate a point or to support your interpretation, but that interpretation should be written in prose form.

Markers do not want to see long strings of calculations and formulae without any written explanation or justification. If you do include calculations, keep them short, and focus instead on demonstrating your understanding through written means.

When it comes to a general approach to technical components, we recommend that you follow the order of operations indicated in the diagram below:

We've already dealt with structure above.

In terms of content, it's a good idea to start with the general theoretical and technical concepts/principles that you are going to be using in the requirement. You don't need to spend too long on this phase - you're not expected to give a complete, exhaustive abstract explanation of a model or theory.

Rather, give a short but jargon-free summary of the model or theory that you are making use of. You want to spend as much time on the application phase as possible. This is where you will demonstrate your deep theoretical understanding. 

Remember, markers want to see you applying your knowledge as if you were really working in this company, in the specified role, and charged with the tasks outlined in the exam .

Simply stating abstract principles would not be acceptable in the real world. Nor is it acceptable in the CIMA case study exam.

Finally, and ideally, you want to move beyond the narrow application of the relevant theory to the specifics of the case.

Markers like to see students adopt a wider perspective of the business and spell out some of the broader implications of your solution to the task/requirement.

It's a good idea here to stretch out your time horizon and consider second and third-order consequences of a particular action - positive or negative.  

Markers also like to see students derive conclusions and recommendations in questions where students are asked to consider advantages and disadvantages/risks and benefits of particular courses of action. This shows deeper engagement with the case and wider business awareness.

10. How to Pass CIMA: Key Takeaways for Upcoming Case Study Exams

When it comes to case study success, there are three really key components:  

1. Solid theoretical knowledge relating to objective subjects

2. Intimate knowledge of the pre-seen and some familiarity with industry trends

3. Excellent exam answer technique

Too many CIMA students get hung up on revising their objective test theory in the wrong way, i.e., committing theory to memory from their CIMA objective test textbook material. The result is less flexibility in producing answers to new problems.

A much better approach is to review key theories by applying each one to the specifics of the current pre-seen document.

In this way, you kill two birds with one stone, i.e., solid theoretical knowledge and intimate knowledge of the pre-seen.

Then it's all about honing your exam technique. The reality is, our markers report over and over again that the typical student's main problem often isn't so much their lack of theoretical knowledge (although that is sometimes definitely the case), as they cannot order their thoughts, apply their knowledge, and master their timing.

 When it comes to timing, there's no substitute for practice (all of VIVA's mocks can be taken in our online CIMA exam simulator under timed conditions).

If you combine practice with careful attention to the points listed above, you will likely write an exam answer that puts you ahead of 90% of CIMA students.

11. Get Ahead with VIVA Financial Tuition

It doesn't matter what kind of business career you're after, CIMA qualifications can unlock a brighter future.

Whether you aim to be a Chief Financial Officer or business owner, our CIMA exam tips and advice can get you where you want to go faster, and for a fraction of the cost of traditional tuition providers. Start your journey today and discover our range of CIMA courses .

Check out our market-leading Study Packs for the current Case Study. The packs include hours of high-quality video tuition by some of the world's leading CIMA experts, alongside mock exams modelled closely on the official CIMA exams and a whole range of support materials. You might also want to read: Working through your CIMA Case Study Course .

Like to explore how VIVA can help you with your CIMA studies?

Be the first to find out when we release new CIMA resources.

Related resources

Other resources that may be of interest to you.

0800 048 7804   |   [email protected]

About Us Testimonials Exam Dates About CIMA Quick Purchase Basket Help Contact Us studyHUB Home

CIMA Management Case Study

‘How to pass the case study’ mini-course

“The main reason people fail their CIMA case study exams is not lack of theoretical knowledge, not lack of pre-seen preparation – it’s poor exam technique. People just don’t know how to write answers in a way that scores marks, how to plan to focus what they say and how to manage their time across the exam to maximise marks in each section.” – Nick Best, Astranti CEO

The case studies are difficult to pass, with around 40-50% of people typically failing each sitting , and for most, it’s because they don’t fully understand what it takes to score highly in the exam.

They don’t know how to:

• Produce answers that meet the examiner’s needs
• Play the role assigned in the exam
• Plan effectively
• Manage their time to create balanced answers
• Write answers that score high marks

Having helped thousands of students pass the case study, Peter Stiff, Astranti’s case study expert, has pooled his years of experience teaching CIMA case studies and produced over 10 hours of video content to show you exactly what you need to pass your CIMA case study exam .

We’ve also written a comprehensive study guide for you to work through alongside the video series , so that you can cement your understanding and begin to apply it to your exam.

“Everything I needed was included and it helped me untangle what my priorities should be in revising, as well as teaching me the best exam techniques. Passed first time which I put down to the excellent course structure, materials, and very communicative and helpful staff.”

CIMA Case Study Student , January 2022

“I purchased the full course and it was brilliant; the preseen analysis was very useful, the exam technique was absolutely vital, and I was really grateful for the marked mocks and support from tutors (and other students on Yammer).”

CIMA Qualified , July 2022

Learn what it takes to pass

Understand what the examiner says you need to do to pass

Learn why people fail and how to avoid the same mistakes

Learn how to play your role in the exam to score highly

Perfect your exam technique

Learn the skills to master your time management

Develop your writing style to make clear focused points

Learn how to create effective answer plans

Maximise your marks

Review past students’ scripts and see how to improve yours

Learn what it really takes to pass from the examiner’s reports

See how to review your mocks to improve your answers

Take a look for yourself…

Part 1 – What does it take to pass the exam?

Part 1 - What's covered?

Chapter 1 – the keys to passing the MCS

What are the most important factors in passing the CIMA Management Case Study exam and what do you need to do to achieve that? Our first video answers these key questions as well as providing a general introduction to the exam.

Chapter 2 – the exam

In order to pass the exam you need to understand what it looks like! We review the nature of the exam and run you through what you will be faced with on exam day.

Chapter 3 – your role

CIMA provide you with a ‘role to play’ for your exam. What is that role and what does this mean for the way you answer the questions in the exam? The examiner has commented that people playing the role well score more marks, so this is critical to you passing.

Chapter 4 – how to analyse the pre-seen

The CIMA examiners regularly comment that people do not use the pre-seen information enough in their exam. We provide a step by step approach to analysing the pre-seen to get the most from it which is useful to those people who don’t use the Astranti Case Study analysis.

Chapter 5 – answering the question

The examiner’s most common criticism of student scripts is ‘not answering the question asked’. The problem is people not properly identifying the requirements – it’s harder than it sounds! This video shows you how to avoid this most common of errors.

Total video running time: over 3 hours

Part 2 – Exam planning and writing

Part 2 - What's covered?

Chapter 6 – why you must plan your answers

Planning is one of the keys to passing the CIMA Management Case Study, yet most people don’t plan. In this video, we outline why planning is so important and why it is key to passing.

Chapter 7 – the 9 stages of exam planning

Our 9 step planning approach ensures you create answers that meet all the key requirements the examiner requires from a script. Follow these steps as the first stage in producing an excellent answer.

Chapter 8 – planning practice

You will only excel at planning through practice. Having been shown how to plan, it’s now your turn! We provide a question for you to plan, run through the solution and show you what an excellent plan for that question would look like.

Chapter 9 – writing approach

Using the right writing style makes a significant difference to the mark you score. So what is the style you should use that will enable you to score the most marks from the ideas you generate? This video demonstrates the style that markers say helps them give you the most marks.

Chapter 10 – writing practice

Can you produce a script like the good scripts you’ve just been shown? You will be given a question and will be shown how to evaluate that script to ensure you are writing your answer in a way that is scoring the most marks from the points made.

Additional content – lessons from student scripts

We examine a range of student Case Study scripts. You will see the good scripts, so you’ve got a clear idea what to produce in the exam, and the bad scripts, so you can learn what not to do!

Total video running time: over 4 hours

Part 3 – Scoring high marks on the pre-seen

Part 3 - What's covered?

Chapter 11 – how is the MCS marked?

By understanding how the Management Case Study exam is marked, you can tailor your answer to ensure you pick up all the key marks and miss out things that aren’t scoring well.

Chapter 12 – time management

The most important skill to master to pass this exam is time management. That’s not just us saying that it’s the top answer to the regular post exam poll we conduct of our students. Why is this so important and how do you master your own time management in the exam? This video will show you.

Chapter 13 – the optimum approach to preparing for the MCS exam

As you approach the exam what do you need to do to prepare in the best way? We will guide you through the steps you need to take to ensure you pass.

Chapter 14 – application to the MCS

Having the ability to apply your knowledge of the theory to the pre-seen scenario is crucial when preparing for the MCS exam. This section provides a series of templates and guides for you to do just this, linking in with some of the key theory and models from operational level.

Additional content – the examiner’s analysis of a real student script

There’s nothing better than hearing what the CIMA examiner wants from your Case Study exam. Luckily the examiner has provided us with an analysis of a real exam script with her commentary on what’s good and how it can be improved. We analyse this script and her comments and pick out the key learning points so you can produce a script which meets her needs.

Additional content – the marking grid

Our marking grid is tailored to give you feedback on the key areas of exam technique required to pass the MCS exam. In this video, we review each of these key areas and show you how to use the feedback given from your marked mocks to improve.

Additional content – review of examiner post exam reports

At the end of each exam, the examiner provides guidance on the key strengths and weaknesses in that set of exams. By examining a range of reports over a number of years we learn what she is looking for from your script, what you need to do to score well and what traps you need to avoid. We also examine how her feedback has changed over the years so you understand her current thinking.

Total video running time: over 3 hours

What our students have to say…

Please see our  testimonials page  for our latest student reviews. Here are a couple of examples:

“I’ve just passed my SCS and couldn’t have done it without Astranti.

I purchased the full course and it was brilliant; the preseen analysis was very useful, the exam technique was absolutely vital, and I was really grateful for the marked mocks and support from tutors (and other students).

This was my first case study having completed the other levels many moons ago before they introduced case studies at every level. I’d self studied the Strategic OTs and scraped through but there’s no way I could have passed the case study on my own.”

“Fantastic course for the Operational Case Study CIMA exam. I normally study for my exams with textbooks, but as I didn’t know where to start with the first case study exam, I purchased the full Astranti OCS course, which was well worth it.

Everything I needed was included and it helped me untangle what my priorities should be in revising, as well as teaching me the best exam techniques.

Passed first time which I put down to the excellent course structure, materials, and very communicative and helpful staff.”

Passed CIMA OCS , January 2022

Purchase the ‘how to pass the case study’ mini-course

The ‘How To Pass The Case Study’ Mini-Course is also part of our MCS Premium and Essentials Courses. Head to the course page to find out more.

MCS ‘How To Pass The Case Study’ Mini-Course £165

To qualify for the pass guarantee you need to ensure you complete ALL of the following steps. Failure to complete all of these steps will mean you will not qualify.

View & Print:

1. Click the “View + Print” link to view the study text.

2.  Wait  for all of the pages to load , this can sometimes take a couple of minutes depending on the size of the document (scroll to the last page to ensure that every page loads).

3.  Click  on the print icon within the document viewer (NOT the print icon in the browser menu).

4.  Follow  the steps to print.

Other things to try:

Please try an alternative browser.   Google Chrome and Firefox are recommended, but other  browsers may also work.  Updating your browser to the latest version can help your document load more quickly.

If you are using Windows XP and a version of Internet Explorer older than 9, we cannot guarantee  that printing will be possible. We recommend obtaining access to a computer with at least Windows 7.

Updating to the latest  version of flash can help to resolve some people’s printing issues ( download the latest version of flash .)

If your document fails to load, try clearing your cache and browser history. If your documents still do not load it may be due to the network you are on. We suggest trying to print on a different network.

If you still cannot print your document we suggest using a different computer and/or printer in case you are experiencing a hardware issue.

This Content is Locked

To access this resource you will need to purchase it, or join our complete course. Visit our quick purchase page to get the resources you need.

7 Ways to Pass Your CIMA Case Study Exams

Follow these 7 simple steps to avoid the panic and clear the path ahead to enjoy cima case study exam success..

You’ve got your CIMA case study pre-seen… but don’t panic! Panic is contagious and can create tunnel vision. Just like your exam focus, a bigger picture vision is key when it comes to your case studies.

First of all, let’s look at the question a lot of students are asking –

“I’ve got my pre-seen – What next?”

Upon receiving their pre-seen, CIMA students can enter a state of frenzy. Recurring questions include:

• Where should I start?
• Who should I turn to?
• What products should I buy?
• Are there hints in the pre-seen?
• How many mocks should I do?

Follow these 7 simple steps to avoid the panic and clear the path ahead to enjoy case study exam success.

1. Follow a Focused Study Plan

Starting your study is often the hardest step to take. In our experience, following a plan increases productivity, cuts time-wasting, tracks progress and allows for personal planning around the study to maintain a healthy study-life balance.

Identifying that initial starting point can seem daunting; that’s why learnsignal has designed a downloadable study plan to reduce your workload. Our study plan is designed to steer you down the best possible track to achieve your goals and get you through the exam. Strive for progress, not perfection, and keep your head in the game.

Get Started with Free CIMA Study Plan

2. start early.

Before you even have your pre-seen, you should gain a thorough understanding of the concept of a case study exam and know what CIMA expects to see in a passing script. While the majority of students will only start their studies after receiving the pre-seen, this isn’t the optimal way to approach such an exam. The key is to start early!

We’ve created a kickstart package available anywhere, anytime, meaning you don’t need to wait for your pre-seen to start studying. Students looking for excuses not to start until the pre-seen release will certainly find them! Trust us, you will have more than enough to cover from this date.

Designed by case study expert Paul Russell, kickstart covers areas such as:

• Case study exam approach
• How to use the pre-seen
• Strategic analysis
• Syllabus transition guides
• Key do’s and don’ts
• Gateway transition guide

Even if you’re not in a position to complete Kickstart in advance of your pre-seen, we recommend using it as your starting point. Knowledge is worth very little without exam technique. Kickstart is all about honing technique…

3. Review the Gateway Transition Guide

We constantly hear about the very low pass rates associated with students entering the CIMA qualification via the Gateway route. As a reminder, Gateway students are those eligible for the accelerated entry route to the CIMA Professional Qualification and the globally recognised CGMA designation.

Gateway students are individuals who hold an MBA or Masters in Accounting or any other qualification that entitles them to certain exemptions within the framework. Eligible individuals are required to take the CIMA ‘Gateway’ Exam, otherwise known as the Management Level Case Study exam.

Gateway students are at a disadvantage over those who have worked their way up the exams and levels. Often, the Gateway exam will be the very first-time such students will sit a CIMA exam and, moreover, an exam in the CBE environment. As a result, they’re not familiar with the CIMA language and style of exam. We understand how tricky it can be to switch from one exam style to another. We’ve developed tailored resources explicitly aimed at Gateway students within our Management Case Study course to tackle this.

4. Pre-Seen Analysis

The pre-seen release marks the beginning of phase two of our case study course. Phase two resources are released on the same day as the pre-seen release. This phase is designed to give you a real feel for the company and industry detailed in the case study and act as a support to drive you towards success from week one right through to exam week.

This phase is split into two parts:

• Video content – Videos cover a number of areas, including strategic analysis, industry review, and financial interpretations relating to the pre-seen company.
• Webinars – Webinars provide an in-depth analysis of all areas of the pre-seen with weekly tasks to ensure that you’re prepared come exam time.

5. Case Study Webinar Series

Webinars can be a great way to learn new information quickly and get the opportunity to ask any questions that have come up during your study. Our six-part webinar series covers a wealth of information with the goal of covering everything you need to pass your case study exam. This includes:

• Strategic analysis and Industry Review
• Ratio Analysis
• Industry Examples
• Pre-learned Paragraphs
• Mock exam walkthroughs
• Correction Question Packs

Following each webinar, tasks or ‘homework’ are assigned to complete in advance of the next webinar to reinforce lessons learnt and keep your mind focused. Each webinar will also have a dedicated Q&A session, open to all participants. The beauty of webinars is that there’s no geographical barrier for students, as individuals can tune in anywhere in the world and ask questions to be answered live.

This is also an excellent opportunity for students to interact with each other. Sometimes all you may need is a little encouragement in the midst of chaos to keep going. Webinars can be the perfect channel for motivational content and support.

6. Mock Exams & Practice Packs

Knowledge is power, but knowledge without exam technique won’t get you far. It’s irrelevant how much you know going into the exam; if you’ve not mastered the technique of deciphering the information and determining which parts of your knowledge are relevant to the question, chances are you won’t pass.

Bear in mind this process is time-constrained, so cultivating your exam technique by doing mock exams and practice questions gives you the best possible chance of passing the first time.

Mock exams are a fundamental part of your study because:

• They provide an opportunity to practice proven revision strategies and figure out what study style works best for you
• They are an effective way to enhance your knowledge and improve your ability to recall relevant information under time constraints
• Practicing exam standard questions in a strict, allocated timeframe familiarises you with the feeling of pressure, affording you the time to identify stress-relieving techniques that suit you in the run-up to your exam.

Explore our resources: CIMA Mock Exams – Test your knowledge and identify areas for improvement with our CIMA mock exams.

7. Remember the Bigger Picture

You are mid-question, and there it is, momentary panic. What if I fail? What if I can’t remember anything on the day? What if I don’t understand the question? What if my friends pass and I fail? What if I’m not up to this? Pause, and breathe. The only question you should be concerned about is: Why am I doing this? Think back to why you made the decision to study CIMA in the first place.

Chances are you made this decision to enhance your career, make more money, improve the quality of your life etc. Practice focusing on this. Practice changing those tough mental questions from a negative to a positive – instead of asking yourself, “what if I fail?” ask yourself, “what if I pass?”

Visualise yourself opening your results and seeing that ‘Pass’. How good will you feel? If you want something enough, you can make it happen. Whether you believe you can or you can’t, chances are you’re probably right! Belief + Commitment = Pass.

Final Thoughts

Starting your case study exam at any level can feel intimidating, particularly for Gateway students. It’s an entirely different exam style from the Objective Test exam format. Unfortunately, there’s only one way to move up the levels within CIMA and ultimately achieve that sought-after designation – passing your case study exams. While the case study exams are complex, we’re here to guide you through them. You are well-positioned to tackle the case study exam head-on with everything in one place.

Everything You Need to Know About Accounting Standards

What is scaled scoring for cima ot exams, current ratio & quick ratio: use of liquidity ratios, cima exams: new resources to pass ot & case study, cima classroom vs. online learning: which is better for you.

Join over 30,000+ Learnsignal students and get regular insights in your inbox. Please enter your email ID -

Great blog. I love it as I am seating for SCS by November

Leave a comment Cancel reply

Your email address will not be published. Required fields are marked *

Save my name, email, and website in this browser for the next time I comment.

Exam pass rates

Certificate in Business Accounting, CIMA’s CGMA® Professional Qualification Objective Test and Case Study Exam pass rates

Every purchase you make from the AICPA & CIMA is safe and secure. We also guarantee 100% customer satisfaction on most of our products. If you’re not satisfied with your purchase, please contact us.

To start the return process, please contact us first. View all products eligible for refunds .

This site is brought to you by the Association of International Certified Professional Accountants, the global voice of the accounting and finance profession, founded by the American Institute of CPAs and The Chartered Institute of Management Accountants.

CA Do Not Sell or Share My Personal Information

Exam Resource

Scs november 2022 - february 2023 post exam material.

This document contains the full post exam supporting materials for the November 2022 and February 2023 Strategic Case Study exam containing:

• pre-seen material
• exam variants
• suggested solutions
• examiners report (available from 28 April)
• marking guidance (available from 28 April)

Tag: CIMA Examiners Report

Cima case study feb 2023: the examiners report.

The February 2023 CIMA case study exams are just around the corner. Students sitting a case study exam this month should be primed and (almost) ready for exam day! Your pre seen analysis is done, the industry analysis has been ticked off and you should have taken at least one mock exam by the stage.…

The CIMA Examiners Report

One of the most under-rated documents produced by CIMA is the official Examiners Report that is available shortly after the case study exams. The CIMA examiners report can be used in two different ways. Firstly, a couple of weeks before you sit any case study I would suggest digging out the report for the previous sitting.…

• Already have a WordPress.com account? Log in now.
• Subscribe Subscribed
• Report this content
• View site in Reader
• Manage subscriptions
• Collapse this bar