phd in marketing and communications

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Curriculum & Coursework

Our programs are full-time degree programs which officially begin in August. Students are expected to complete their program in five years. Typically, the first two years are spent on coursework, at the end of which students take a field exam, and then another three years on dissertation research and writing.

The Marketing program draws on computer science, economics, behavioral science, and psychological methods to focus on marketing problems faced by the firm and its management. Through a combination of discipline- and field-based methods, the curriculum enables students to master concepts and research skills directly relevant to business problems. Candidates must come to understand the point of view of practicing managers and be able to bring theory and careful research to bear in illuminating important business problems.

The program requires a minimum of 13 semester-long doctoral courses. Students in the Marketing program are required to complete a year-long discipline sequence typically in microeconomics or psychology. They also complete courses in the areas of machine learning, computer science, statistics, research methods, academic field seminars, and two MBA elective curriculum courses. In addition to HBS courses, students often take courses at other Harvard Schools and MIT.

Research & Dissertation

Students in Marketing begin research in their first year typically by working with a faculty member. By their third and fourth years, most students are launched on a solid research and publication stream. The dissertation may take the form of three publishable papers or one longer dissertation.

Recent examples of doctoral thesis research include: The effects of brand extensions on the value of parent brands; Multi-method examination of the consumption of “knockoffs” of high status brands, and the counter-intuitive positive outcomes for consumer-brand relationships; Competitive analysis of pricing and quality decisions in industries with strictly complimentary products; The psychological effects of pricing, and how these affect consumers and firms; and "Choice amnesia," the motivated forgetting of difficult decisions.

Mengjie "Magie" Cheng

Ta-Wei "David" Huang

“ Finding an advisor who you really click with and who is willing to support your research interests is absolutely key. ”

Current HBS Faculty

• Juan Alcacer
• Tomomichi Amano
• Bharat N. Anand
• Eva Ascarza
• Max H. Bazerman
• David E. Bell
• Alison Wood Brooks
• Alberto F. Cavallo
• Wilbur X. Chen
• Julian De Freitas
• Rohit Deshpande
• Anita Elberse
• Kris Johnson Ferreira
• Carolyn J. Fu
• Sunil Gupta
• Ayelet Israeli
• Ebehi Iyoha
• Leslie K. John
• Tarun Khanna
• Hyunjin Kim
• Himabindu Lakkaraju
• Jacqueline Ng Lane
• Michael Lingzhi Li
• Edward McFowland III
• Henry W. McGee
• Antonio Moreno
• John C. Mulliken
• V.G. Narayanan
• Das Narayandas
• Michael I. Norton
• Elisabeth C. Paulson
• V. Kasturi Rangan
• Maria P. Roche
• Raffaella Sadun
• George Serafeim
• Sara McKinley Torti
• Isamar Troncoso
• Jeremy Yang
• Dennis A. Yao
• David B. Yoffie
• Shunyuan Zhang

Current Marketing Students

• Stuti Agarwal
• Mengjie (Magie) Cheng
• Jingpeng Hong
• Ta-Wei (David) Huang
• Zhongming Jiang
• Rebecca Liu
• June Park
• Sihan Zhai

Current HBS Faculty & Students by Interest

Recent placement, jimin nam, 2024, byungyeon kim, 2022, emily prinsloo, 2023, ximena garcia-rada, 2021, serena hagerty, 2022, dafna goor, 2020.

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From the Marketing Chair

"Welcome and thank you for your interest in a Ph.D. in marketing from UCLA Anderson! Marketing is a broad area, and we encourage curious individuals with strong economics, psychology or business training, as well as documented research experience, to apply. Our Ph.D. program is designed to allow students to concentrate in either a behavioral or quantitative marketing track, with training in economics and psychology to complement your coursework within marketing. We foster a collaborative environment and work hard to establish our students as successful researchers with strong publication records prior to graduation. Our excellent track record of placing our students in top research schools around the world speaks to the strength of our approach. To learn more about what our program focuses on, and to clarify the match to your own research interests, we strongly encourage you to read more on these pages about the work done by our faculty and students. "

Hal Hershfield, Ph.D. Marketing Chair

Explore the Program

Milestone publications.

People Who Choose Time over Money Are Happier Hal Hershfield and Cassie Mogilner Holmes

Although thousands of Americans say they prefer money, having more time is associated with greater happiness.  

Read Publication

Effects of Internet Display Advertising in the Purchase Funnel Randy Bucklin

Model-based insights from a randomized field experiment analyzed the value of reallocating display ad impressions across users at different stages.  

The Benefits of Emergency Reserves: Greater Preference and Persistence for Goals That Have Slack with a Cost Suzanne Shu

The exploration of how marketer-based programs designed to help consumers reach goals face dual challenges of consumer signup and motivating consumers to reach desirable goals.  

Alumni Success

Julia Levine (’23)

Dissertation: State Dependence in Brand, Category and Store Choice

Sherry He (’23)

Dissertation: Essays on Platform Policies, Ratings and Innovation

Kate Christensen (’21)

Dissertation: Moving Through Time: How Past and Future Connections Impact Consumer Decisions

Marissa Sharif (’17)

Dissertation: The Emergency Reserve: Benefits of Providing Slack with a Cost

Wayne Taylor (’17)

Dissertation: Modeling Customer Behavior in Loyalty Programs

Elizabeth Webb (’14)

Dissertation: Understanding Risk Preference and Perception in Sequential Choice

Claudia Townsend (’10)

Dissertation: The Impact of Product Aesthetics in Consumer Choice

Oliver Rutz (’07)

First academic placement: Yale University Dissertation: Essays in Cooperative Game Theory

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PhD Programs in Marketing

The AMA helps potential doctoral students find the right program for them by maintaining a global list of PhD and DBA-granting institutions that offer the opportunity to specialize in marketing. If you would like your institution added to the list below, please email [email protected].

Current doctoral students may find helpful resources via the AMA DocSIG and PhD students who are going on the market should check out the AMA Transitions Guide or learn about Academic Placement at the Summer Academic Conference .

• ​Chinese University of Hong Kong  
• City University of Hong Kong 
• Hong Kong University of Science and Technology 
• Indian Institute of Management, Ahmedabad
• JK Business School
• Lingnan University​​
• Management Development Institute  
• Nanyang Technological University ​
• National University of Singapore  
• Aston Business School
• Athens University of Economics & Business  
• Bilkent University 
• Bocconi University  
• Boğaziçi University
• Cardiff University  
• City, University London  
• Copenhagen Business School
• Cranfield University  
• Erasmus Research Institute of Management  
• ESSEC Business School
• Frankfurt School of Finance & Management  
• Goethe-Universitaet Frankfurt  
• Grenoble Ecole de Management  
• HEC Paris  
• Hanken School of Economics  
• INSEAD 
• ICTE Business School  
• Kingston University  
• Koc University  
• Lancaster University  
• Loughborough University 
• Lausanne University  
• London Busines s School  
• Maastricht University  
• Manchester Business School  
• Nottingham University  
• Tilburg University  
• Umea University  
• University of Bradford
• University College Dublin 
• University of Cologne​
• University of Exeter  
• University of Glasgow  
• University of Grenoble  
• University of Groningen
• University of Guelph  
• University of Liverpool  
• University of Mannheim
• University of Muenster
• University of Navarra, IESE  
• University of St. Gallen 
• University of Southern Denmark  
• University of Stirling​
• University of Strathclyde 
• University of Valencia  
• VU University Amsterdam 
• Wilfrid Laurier University 
• Warwick Business School 
• Yeditepe University
• Carleton University  
• Concordia University 
• HEC Montréal  
• Laval University  
• McGill University
• McMaster University  
• Queen’s University
• Simon Fraser University 
• University of Alberta 
• University of British Columbia 
• University of Calgary
• University of Manitoba​
• University of Toronto  
• Western University  
• York University ​

Australia and New Zealand

• Bond University 
• Deakin University
• Griffith University​ 
• La Trobe University  
• Macquarie Graduate School of Management 
• Melbourne Business School  
• Monash University 
• Queensland University of Technology 
• Royal Melbourne Institute of Technology 
• University of Adelaide 
• University of Ballarat 
• University of Canterbury​
• University of Melbourne 
• University of Newcastle 
• University of New South Wales  
• University of Otago 
• University of South Australia  
• University of Sydney 
• University of Technology, Sydney  
• University of Western Australia 
• University of Wollongong

United States of America

• Arizona State University  
• Bentley University  
• Boston University 
• Carnegie Mellon University 
• City University of New York (Baruch College) 
• Cleveland State University 
• Cornell University 
• Columbia University  
• Drexel University  
• Duke University  
• Emory University  
• Florida Atlantic University  
• Florida International University 
• Florida State University
• Fordham University  
• George Washington University 
• Georgia Institute of Technology  
• Georgia State University 
• Grand Canyon University  
• Harvard University  
• Indiana University  
• Iowa State University  
• Kennesaw University 
• Kent State University  
• Louisiana State University
• Louisiana Tech University  
• Massachusetts Institute of Technology  
• Michigan State University  
• Mississippi State University 
• Morgan State University 
• New Mexico State University 
• New York University  
• Northwestern University  
• The Ohio State University 
• Oklahoma State University  
• Old Dominion University
• Pace University  
• Pennsylvania State University  
• Purdue University  
• Rutgers University  
• Saint Louis University 
• Southern Illinois University  
• Stanford University  
• State University of New York, ​Binghamton  
• Syracuse University 
• Temple University  
• Texas A & M University  
• Texas Tech University 
• University of Alabama 
• University of Arizona  
• University of Arkansas 
• University at Buffalo  
• University of California, Berkeley  
• University of California, Irvine  
• University of California, Los Angeles
• University of California, Riverside
• University of California, San Diego  
• University of Central Florida 
• University of Chicago 
• University of Cincinnati 
• University of Colorado at Boulder  
• University of Connecticut  
• University of Florida  
• University of Georgia 
• University of Hawaii at Manoa  
• University of Houston  
• University of Illinois at Urbana Champaign 
• University of Illinois at Chicago 
• University of Iowa  
• University of Kansas 
• University of Kentucky 
• University of Maryland  
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About / Departments

Marketing Department | Ph.D. Program in Marketing

Ph.d. program in marketing.

The Marketing Department at New York University's Stern School of Business offers a doctoral program that is widely recognized for the great success of its graduates. It has a large and distinguished faculty working in a diverse set of research areas from both behavioral and quantitative perspectives. Stern's Marketing Ph.D. program is extremely selective and, once accepted, students benefit from the faculty's dedication to ensuring a positive and productive doctoral experience. The department fosters a nurturing environment with close collaboration between doctoral students and faculty members. By the time students graduate, most have published in leading journals such as the Journal of Consumer Research, Journal of Marketing Research or Marketing Science. For example, 25% of our faculty publications in the last three years have been with doctoral students, past and present. Although the primary focus of the program is the development of top researchers, Stern doctoral students also receive extensive training for teaching and begin their first academic appointments well prepared for the classroom. The fact that we have one of the top-rated Ph.D. programs in the country is also evidenced by our placements of our doctoral students as faculty at top business schools (e.g., Harvard, Berkeley, Chicago, Columbia, Cornell, Florida, Michigan). The tenure, publication, and teaching records of our doctoral students are outstanding. All of these activities give Stern Marketing an important role in mentoring the future leaders of our field.

Faculty Contact for Marketing PhD Program

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PhD in Communication

In the Ph.D. program in Communication at The Ohio State University, students work closely with world-renowned faculty on current research.  In coursework, the emphasis is on understanding the body of knowledge in communication and on learning how to use what is known to generate new knowledge through research.  In addition to gaining a solid grounding in the communication literature, through our Ph.D. program students learn the skills necessary to develop solid academic careers through teaching, attending professional conferences and publishing their own research.

We offer funding to all doctoral students admitted to our program.

Doctoral students work closely with distinguished scholars as mentors in developing individualized programs focusing on the topics that intersect the interests of the faculty and the student. Over the course of their program, students are encouraged to co-author papers and journal articles with faculty members.

Through generous travel awards, the School of Communication, as well as the Graduate School at OSU, enable students to participate in national and international communication conferences. At these conferences our students become acquainted with faculty and graduate students from other universities around the world, establishing lasting friendships and professional relationships.

Through the combination of training, mentoring and socialization, our students are among the most sought-after for the top positions in the field.

Most of our Ph.D. students enter academic careers following graduation, although some enter various communication industries and use their research skills in marketing, polling, media or other industries.

For more information, contact the Graduate Program Coordinator by email at [email protected] or call (614) 292-6503.

You can read more about our graduate program requirements and our admissions procedures on the following documents:

Some links on this page are to Adobe .pdf files requiring the use of Adobe Reader. If you need these files in a more accessible format, please contact [email protected] .

MARKETING PH.D.

VIBRANT, SMART, AND CURIOUS

Over the last ten years, 100 percent of marketing Ph.D. students have accepted academic positions upon graduating, thanks in large part to faculty mentors at the top of their game.

Quick Links

• Ph.D. Program
• Why McCombs
• Marketing Department

RESEARCH BREADTH

The world is your laboratory.

ACADEMIC LIFE AT McCOMBS

Mentorship and practice.

CAREER PLACEMENT

The world needs you, application deadline.

The application deadline for the Marketing Doctoral Program is December 15th.

Extraordinary business and economic growth have ushered in exciting times in our Marketing Department, with many graduates starting their careers at the world's leading research institutions. The program's primary goal is to develop students into skilled researchers and future leaders in academia by creating and disseminating marketing knowledge that reshapes the marketplace.

Consumer Behavior

Research focuses on issues related to the acquisition and retention of consumers and consumers' consumption of goods, services, ideas, and experiences. The research both relies on and contributes to theory in marketing, psychology, sociology, and economics and has practical relevance, answering questions that inform and improve marketing and public policy decisions and individual-level consumer well-being.

Marketing Strategy

Research focuses on issues related to firms' strategies and behaviors, including topics such as innovation management, sales force management, distribution channels, market entry strategy, technology strategy, new venture marketing, customer relationship management, and marketing metrics. The research spotlights substantive real-world problems, and generally, the insights from marketing strategy research have direct and actionable implications for marketing practice.

Quantitative Marketing

Research focuses on developing theoretical models and empirical methods for applied marketing problems, drawing from economic theory, statistics, econometrics, and computer science to uncover novel insights, challenge existing theory, and advance marketing practice. The research, combining computational advances, fruitful collaborations with industry, and explosive growth in data availability, along with strong student demand for analytical training, portends a fulfilling academic career for those interested in quantitative marketing.

RESEARCH METHODOLOGIES

A wide variety of research designs is used, and mastery of quantitative and qualitative data analysis techniques is essential.

PREPARATION AND QUALIFICATIONS

The Texas McCombs Marketing doctoral program assumes that students have taken advanced courses to establish a reasonable mathematical, statistics, and economics background. Adequate computer programming skills are necessary for coursework.

Prospective applicants are required to hold a four-year bachelor's degree (does not require a formal degree in the area of study) or equivalent before starting the program. There are no additional prerequisites or requirements for the Marketing department.

See Admissions for further information.

CAREER DESTINATIONS

The primary goal of the Texas McCombs Ph.D. program is to prepare students for exceptional academic careers. Over the last five years, McCombs Marketing Ph.D. alumni have excelled at top institutions globally.

Recent Graduate Placements

Current Students and *Job Market Candidates

Abbott, Paige

Alam, Meher

Basak, Somdatta,

Chavez Montes, Marcelino

Gautam, Aprajita

Ghosh, Robina

Niknejad Moghadam, Mahdi*

Nivsarkar, Anima

Shu, Runyang

Sridhar, Sachin

Urdaneta Romano, Constanza

Winer, Sarah

Wu, Xiaohan Jessica

Yu, Lingzhi

Zhang, Zhengwei (Harrison)

Paige Abbott

Somdatta Basak

Marcelino Chavez

Aprajita Gautam

Robina Ghosh

Mahdi niknejad moghadam*.

Anima Nivsarkar

Runyang Shu

Sachin Sridhar

Constanza Urdaneta Romano

Sarah Wiener

Xiaohan (Jessica) Wu

Zhengwei (Harrison) Zhang

ARE YOU READY TO CHANGE THE WORLD?

The Texas McCombs Doctoral Program is seeking individuals who are interested in transforming the global marketplace. Are you one of these future thought leaders?

The Science of Selling

PhD in Marketing Science or Consumer Behavior

At Olin, the marketing discipline is distinguished by a demand for innovative ideas, critical thinking and an emphasis on quantitative abilities.

PhD students in marketing typically choose one of the two areas of study: Marketing Science and Consumer Behavior. Some choose to analyze the intersection of the two areas seeking to improve understanding and predict marketing phenomena.

• Marketing Science

Marketing Science focuses on the quantitative—economic fundamentals that include microeconomic theory and econometrics. Using this methodology, you examine mathematical modeling of buyer-seller interactions, consumer choices, purchase behavior, resource allocation, components of the marketing mix and new product development.

The methods below help you determine the best way to allocate marketing resources.

• Conduct empirical tests on the implications of these models
• Quantify the effectiveness of different strategies
• Explore the profit implications of using alternative strategies

In Marketing Science, we conduct empirical tests on the implications of these models, quantify the effectiveness of different strategies and explore the profit implications of using alternative strategies. We identify important drivers that should govern strategic decisions and, consequently, the allocation of marketing resources.

Consumer Behavior

Consumer Behavior concentrates on psychology fundamentals and understanding how people make decisions, including cognitive psychology, social psychology and behavioral decision theory. These areas provide a strong foundation as you study and research consumer judgment and decision-making, cognition, culture, emotions, motivation, individual differences, perception and social influence.

Faculty members work on a variety of topics related to judgment and decision-making. Current and recent research topics include biases in judgment and choice, choice assortments, prosocial behavior, financial decision making, branding, intertemporal choice, morality and consumption, preferences for natural products, gift giving and metacognition.

Marketing Faculty and Research

Olin’s marketing faculty pursue research focused on building frameworks and models to understand and evaluate marketing strategies and their impact on customers, consumers and competitors. This research provides decision makers the ability to think beyond current practices and offers answers to significant "what if" questions.

Research papers by faculty members have recently been published in well-respected journals such as:

• Journal of Consumer Research
• Journal of Marketing Research
• Journal of Marketing
• Marketing Letters

Read about collaborative research by Marketing faculty and PhD students.

Olin Doctoral Series | PhD Marketing

At WashU Olin, marketing is distinguished by a demand for innovative ideas, critical thinking and a strong emphasis on quantitative abilities.

Center for Analytics and Business Insights

The Center for Analytics and Business Insights is a hub for research and ideas, with opportunities for faculty, students and companies to collaborate.

Consumer Behavior Curriculum

Begin research collaborations with faculty

First-year summer paper

• Focuses on research completed in year 1
• Brief publication-style research paper with data/results
• In August after the first year, students must attend an RA/TA training offered by the Center for Teaching and Learning

First Semester Classes

• Tools Course: Quantitative Methods I (Psych 5066, 3 credits)
• Seminar in Consumer Behavior I (MKT 601, mini course, 1.5 credits)
• Social Psychology Seminar or other social science elective (e.g., Social Cognition, 3 credits)
• Social Science Elective (e.g., seminar in psychology, OB, social work or experimental economics)  
• Tools Course: Quantitative Methods II (Psych 5067, 3 credits)
• Behavioral and Experimental Research Methods I (MKT 600A, mini course, 1.5 credits)
• Judgment and Decision Making I (MKT 674, mini course, 1.5 credits)
• Organizational Research Methods (OB 630, 3 credits)

The order of classes may change due to availability, and classes may be substituted with approval. A communications course that focuses on oral communication is also recommended during the first two years. When the student takes the course is determined by the student and their advisor.

• Research—developing toward publication

Paper from 1st year presented in fall or spring semester (ideally fall)

Comprehensive Exams due summer after 2nd year

• Breadth—Open book essays based on extensive reading list
• Depth—Original research proposal
• Review—Write a journal article review

Third Semester

• Tools Course: Quantitative Methods (e.g., Research Designs and Methods, Psych 5011, 3 credits)
• Seminar in Marketing Management (MKT 670, 1.5-3 credits)
• Seminar in Consumer Behavior II (MKT 601, mini course, 1.5 credits)

Fourth Semester

• Tools Course: Quantitative Methods (e.g., Applied Multivariate Analysis, Psych 516, 3 credits)
• Behavioral and Experimental Research Methods II (MKT 600B, mini course, 1.5 credits)
• Social Science Elective (e.g., seminar in psychology, OB, social work or experimental economics)

Second year paper due and presented at the end of fall semester

• Paper should focus on research completed in year 2
• Publication-style research paper with data/results
• extension of 1st year paper, if substantially different
• extension of depth exam
• new project
• B53 660 Seminar in Presentation Skills (fall semester, required)
• Improvisation Course
• Research—developing toward publication, academic job market and dissertation

Dissertation Proposal—Students must assemble a Research Advisory Committee for the proposal of their dissertation and submit a Title, Scope and Procedure Form at the committee’s approval of the proposed dissertation by September 30 after the fourth year.

• Ideally, the dissertation proposal will be submitted and presented by end of spring semester of the fourth year. September 30 after the fourth year is the final deadline.
• The dissertation proposal and dissertation must propose/describe a substantial and novel body of research that is significantly different from previous milestone submissions.
• The dissertation may incorporate previous milestone research, but must go well beyond it.

Research—Developing toward publication, job market and dissertation

• Intent to Graduate (complete form online)
• Job market and placement
• Oral defense of dissertation
• Submission of Examination Approval form which signifies committee’s approval
• Upload of final, approved Dissertation to Graduate School of Arts and Sciences
• Submission of Documented Teaching Requirements to PhD office
• Attend all marketing department research seminars, lab meetings, journal club meetings, proseminar meetings and speaker meetings.
• Be collegial.
• All milestones will be evaluated by ≥ 2 faculty who will grade and provide comments.
• A Passing grade (or higher) must be received on each milestone.
• Grading scale: High Pass, Pass, Low Pass, Fail
• By August 1 each year, review progress annually with Faculty/PhD Program Staff. 

Download Marketing Consumer Behavior PhD course descriptions

Marketing Science Curriculum

Prior to the first year—mandatory attendance at math camp (offered through the Economics department)

Recommended Course Sequence

First semester.

• MEC 610 Microeconomics I (3 credits)
• Econometrics Course* (3 credits)
• MKT680 or 681 Machine Learning for Business Applications (3 credits)
• B53 620 Empirical Methods in Business** (3 credits)
• Olin PhD Marketing courses (variable)  

Second Semester

• MEC 611 Microeconomics II (3 credits)
• L11 Quantitative Methods II (3 credits)
• Olin PhD Marketing Courses (variable)
• L11 5161 Applied Econometrics
• B54 670 Seminar in Econometrics

The order of classes may change due to availability, and classes may be substituted with approval. A communications course that focuses on oral communication is also recommended during the first two year. When the student takes the course is determined by the student and his/her advisor.

• Attend Marketing seminars
• Begin research collaborations
• In the summer after the first year, students must meet with the faculty coordinator to discuss progress and complete a progress report to be submitted to the PhD Office by August 1 after the first year.
• Micro Prelim Exam is offered in June. Students must receive a “Distinction/Honors” or “PhD pass” to continue in the PhD program. One retake of the exam is permitted. Exemptions: Students do not need to take the exam if they obtain an average A- grade or above for the two Microeconomics courses in the first year, or obtain an average A- grade or above for all courses taken in the first year.
• In August after the first year, students must attend an RA/TA orientation offered by The Teaching Center.
• First-year research paper: Students are required to finish the paper and present to the marketing faculty before the end of the fall semester in the second year.
• Olin PhD Marketing Courses
• Electives (directed readings, independent studies)  
• Qualifying field exam: Students are required to pass the exam by the end of September. One retake of the exam is permitted.
• Second-year research paper: Students are required to finish the paper and present to the marketing faculty before the end of the fall semester in the second year.
• In the summer, students must meet with the faculty coordinator to discuss progress and complete a progress report to be submitted to the PhD Office by August 1.

B53 660 Seminar in Presentation Skills (fall semester, required) Improvisation Course

• Paper presentations (brown bag seminars and conferences)
• Dissertation research
• Dissertation Proposal – students must be able to assemble a Research Advisory Committee for the proposal of their dissertation and must submit a Title, Scope and Procedure form as the committee’s approval of the proposed dissertation by September 30 after the fourth year.
• Paper presentations (job market paper presentations with faculty and at conferences)

Download Marketing Science PhD course descriptions

Full-Time Marketing Faculty Members

Meet the professors who will be your mentors and research collaborators. See more in our faculty directory.

Assistant Professor

• [email protected]

Seethu Seetharaman

Full Professor

• [email protected]
• 314.935.3574

Doctoral Programs

Campus Box 1133-124-05 One Brookings Drive St. Louis, MO 63130-4899

• [email protected]
• 314-935-6340

Office Hours: Monday–Friday 9:00 a.m. to 5:00 p.m.

Quick Links

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• The Wharton School /

Marketing, PhD

The Wharton doctoral program offers students an unmatched interdisciplinary environment within which to generate creative ideas and hypotheses and to develop the analytic skills to evaluate them.

Faculty members are active in diverse research areas that connect to initiatives and centers both within Wharton more broadly, and other departments within the university.

For more information: https://marketing.wharton.upenn.edu/program-requirements/

For more information about the Joint Doctoral Degree in Marketing and Psychology :  https://marketing.wharton.upenn.edu/joint-doctoral-degree-in-marketing-and-psychology/

View the University’s Academic Rules for PhD Programs .

Required Courses 

The Ph.D. program in Marketing is based on the completion of the dissertation as well as a minimum of 15 graduate level course units.

The degree and major requirements displayed are intended as a guide for students entering in the Fall of 2024 and later. Students should consult with their academic program regarding final certifications and requirements for graduation.

Sample Sequence Quantitative Track*

The exact sequence can vary from student to student. For example, students may select different economics and statistics sequences to best meet their personal needs. 

MKTG 9550 and MKTG 9570 are offered every other year. Students should take them when offered.

Sample Sequence Consumer Behavior Track*

The exact sequence can vary from student to student. For example, students may select different economics and statistics sequences to best meet their personal needs.

MKTG 9510 and MKTG 9530 are offered every other year. Students should take them when offered.  

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• SCHOOL OF COMMUNICATION

PhD in Communication Studies - Northwestern University School of Communication

The Doctor of Philosophy in Rhetoric, Media, and Publics is replacing the PhD in Communication Studies (Rhetoric and Public Culture). Rhetoric, Media, and Publics is an interschool program between the School of Communication, Weinberg College of Arts and Sciences, and the Medill School of Journalism, Media & Integrated Marketing Communications; and it is based in the School of Communication.

The Rhetoric, Media, and Publics PhD program, grounded in the humanistic tradition of rhetoric, asks the fundamental question of how people influence, reflect, and transform society through mediated practices. Students learn to analyze the production and circulation of meaning in a range of rhetorical and journalistic texts, practices, and institutions through varied modes of qualitative inquiry, and to engage audiences and communities directly in the production of knowledge. The stakes of this inquiry are profoundly social and political as well as formal and aesthetic. The program teaches students to approach public media as sites for political contestation, for the representation and interrogation of ethics and power, and for imagining personhood and collective life.

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COLLEGE OF LIBERAL ARTS AND SCIENCES

Department of Communication

Ph.d. program of study.

• Grad Admissions
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• Beyond the Program…Why UConn?

The general aim of the Ph.D. program in Communication is to provide students with a rigorous course of study that will prepare them for careers in either the academic or commercial spheres. The curriculum is not directed toward either of these domains, but rather attempts to give students a breadth of scholarly training that will allow them to pursue either of these career paths.

Academic Sphere.  There is a very strong academic research component to communication. Persons with interests in communication are currently found on Communication faculties and in schools of Journalism and Mass Communication. Communication is an established academic area, as reflected in published research by faculty members in departments of Communication.

Commercial Sphere.  Many organizations realize the value of research in mass communication effects, advertising, audience analysis, and other areas of communication. They have created a significant number of positions in communication. At the middle and upper management level, these are often filled by people with Ph.D. degrees. Training for persons filling these positions is often obtained in programs which do not equally emphasize communication theory and methods. The Ph.D. program in Communication is designed to provide the student with strong knowledge of communication theory, coupled with very strong research skills. A graduate of this program can step into a commercial research position without facing a period of hit-or-miss "on-the-job" training.

Ph.D. Program Elements

Length of Program

The time required for completion for the Ph.D. program will differ, depending on the degree status of entering students, and the courses already completed by the student at the graduate or undergraduate level. It is expected that students entering with a master’s degree will require approximately four years to complete the requisite course work, pass qualifying exams, and then write and defend the dissertation. (Note that students who earn an M.A. degree from our own program will require approximately three years, having already taken some of the required coursework.) The final program of course work and research for a student is created in consultation with his/her academic advisory committee. This program takes into account the student’s prior coursework and career objectives.

Research Requirement

Students participate in at least two research projects mentored by faculty before beginning their dissertation. These projects provide students with the necessary research experience before beginning the independent research required by the dissertation. They also put students in a better position to enter the Ph.D. job market.

Elective Courses (9 credits)

The student, in consultation with the academic advisory committee, will take an additional 9 credits in an area chosen to provide breadth or specialized skills. Typical areas might be social/behavioral research, computer science, or specialized business or communication areas.

Qualifying Exams

After coursework is completed, students take a general exam. When they pass, they are considered “Ph.D. Candidates” or "A.B.D." (all but dissertation).

Dissertation

An original research project designed by the student, approved by the advising committee.

Ph.D. Program Coursework Overview

Required for all tracks.

4 Required Methodology Courses:

COMM 5001 Introduction to Graduate Communication Research COMM 5002 Communication Research Methods COMM 5003 Advanced Communication Research Methods COMM 5010 Theory Construction and Research Design

2 Elective Methodology Courses (choose two of the following, or similar with approval of committee) -- one must be an advanced course (as indicated by *):

AH 6005 Multilevel Mediation and Moderation Modeling* COMM 6001 Proseminar in Communication Research* EPSY 6615 Structural Equation Modeling* HDFS 5002 Special Topics: Longitudinal Methods* HDFS 5005 Qualitative Research Methods MKTG 6203 Quantitative Models in Marketing NURS 6130 Intro to Qualitative Methods in Nursing NURS 6165 Mixed Methods in Nursing Research PSYC 5702 Field Research Methods PSYC 5130 Causal Modeling in Social Psychology* PSYC 5131 Meta-Analysis: Theory and Practice PSYC 6130 Measurement and Scaling SOCI 5231 Qualitative Methodology STAT 5515 Design of Experiments

1 Directed Research Requirement:

COMM 6800 Seminar and Directed Research in Communication

3 Required Communication Theory Courses (determined by track—see options below)

5 Emphasis Area Courses (1 must be COMM; determined by track—see options below)

Substitutions to required courses may be possible for students who have already completed the required course(s) elsewhere with a grade of B or higher. In such cases, students may substitute a different course within the requirement area (e.g., methods, content, theory, etc.) with approval of the advising committee.

Note on Emphasis Area Courses : Students may add a secondary sub-track as their emphasis area by taking any of the required courses for the secondary track to complete the requirements for the emphasis area.

Ph.D. Program Tracks

Interpersonal Communication Track

Required Communication Theory Course Options (choose at least 3):

COMM 5200 Interpersonal Communication (required) COMM 5100 Persuasion Theory and Research COMM 5220 Group Communication Research COMM 5500 Nonverbal Communication

Emphasis Area Course Recommendations (choose 5 from theory course options above, course list below, or similar with approval of committee—1 must be COMM):

COMM 5230 Organizational Communication: Theory and Research COMM 5501 Seminar in Nonverbal Communication and Persuasion HDFS 5240 Aging: Personality and Social Interaction HDFS 5250 Close Relationships HDFS 5310 Patterns and Dynamics of Family Interaction HDFS 5311 Theories of Family Development PSYC 5101 Motivation PSYC 5460 Social and Personality Development PSYC 5500 Research Seminar in Language and Psychology PSYC 5568 Psychology of Language PSYC 5703 Advanced Social Psychology PSYC 5770 Current Topics in Social Psychology PSYC 5612 Leadership in the Workplace PSYC 6731 Person Perception PSYC 6752 Interpersonal Relations SOCI 5651 Seminar in the Family

Marketing Communication Track

COMM 5100 Persuasion Theory and Research COMM 5200 Interpersonal Communication COMM 5300 Mass Communication Theory COMM 5310 Seminar in Mass Communication Research COMM 6850 Seminar in Marketing Communication (required) MKTG 5115 Market-Driven Management MKTG 6202 Advanced Seminar in Buyer Behavior

COMM 5120 Communication Campaigns COMM 5501 Seminar in Nonverbal Communication and Persuasion COMM 6895 Topics in Applied Communication Research MKTG 5250 Marketing Research and Information Systems MKTG 5640 Integrated Marketing Communications MKTG 5625 Marketing for Global Competitiveness MKTG 6210 Seminar in Theory and Practice in Marketing

Mass Communication Track

COMM 5300 Mass Communication Theory (required) COMM 5100 Persuasion Theory and Research COMM 5120 Communication Campaigns COMM 5150 Crisis and Risk Communication COMM 5310 Seminar in Mass Communication Research COMM 6895 Topics in Applied Communication Research

ANTH 5352 Medical Anthropology COMM 5200 Interpersonal Communication COMM 5230 Organizational Communication: Theory and Research COMM 5330 Children and Mass Media GPAH 5319 Allied Health Education POLS 5341 Public Opinion and American Democracy POLS 5342 American Political Parties POLS 5336 Comparative Political Communication POLS 5386 Public Opinion and Public Policy PSYC 5120 Health Psychology PSYC 6733 Social Cognition PSYC 5616 Human Judgment and Decision Process PUBH 5400 Intro to Public Health PUBH 5401 Principles of Epidemiology PUBH 5404 Environmental Health PUBH 5405 Social Foundations of Public Health PUBH 5419 Public Health Agencies PUBH 5430 Public Health Informatics PUBH 5451 Maternal and Child Health Services PUBH 5452 Injury and Violence Prevention PUBH 5453 Chronic Disease Control PUBH 5455 Health Education PUBH 5462 International Health PUBH 5473 Women, Public Health and Reproduction PUBH 5474 Minority Health PUBH 5475 Gerontological Health SOCI 5453 Medical Sociology SOCI 5801 Political Sociology SOCI 5821 Social Movements SOCI 5829 Social Change

New Communication Technology Track

COMM 5660 Computer-Mediated Communication (required) COMM 5100 Persuasion Theory and Research COMM 5300 Mass Communication Theory COMM 5640 Social Media Use and Effects COMM 5650 Communication Technology and Society: Theory and Research

COMM 5200 Interpersonal Communication COMM 5220 Group Communication Research COMM 5230 Organizational Communication: Theory and Research COMM 5500 Nonverbal Communication COMM 5501 Seminar in Nonverbal Communication and Persuasion EPSY 5220 Introduction to Educational Technology EPSY 5520 Instructional Design EPSY 5530 Learning Theory MKTG 5250 Marketing Research & Information System MGMT5260 Management of Technology and Innovation MKTG 5640 Integrated Marketing Communication MKTG 5665 Digital Marketing OPIM 5165 Management Information Systems OPIM 5270 Systems Development OPIM 5620 Managing and Controlling Information Systems PSYC 5615 Human Factors PSYC 5101 Motivation PSYC 5620 Design and Analysis of Human-Machine Systems PSYC 5703 Advanced Social Psychology PSYC 6731 Person Perception PSYC 6752 Interpersonal Relations

Nonverbal Communication Track

COMM 5500 Nonverbal Communication (required) COMM 5100 Persuasion Theory and Research COMM 5200 Interpersonal Communication COMM 5300 Mass Communication Theory COMM 5501 Seminar in Nonverbal Communication and Persuasion

COMM 5220 Group Communication Research COMM 5230 Organizational Communication: Theory and Research COMM 5310 Seminar in Mass Communication COMM 6850 Seminar in Marketing Communication Research MKTG 410 Seminar in Theory and Practice in Marketing MKTG 402 Advanced Seminar in Buyer Behavior PSYC 5101 Motivation PSYC 5701 Experimental Social Psychology PSYC 5703 Advanced Social Psychology PSYC 5770 Current Topics in Social Psychology PSYC 6732 Attitude Organization and Change PSYC 6752 Interpersonal Relations

Persuasion Track

COMM 5100 Persuasion Theory and Research (required) COMM 5120 Communication Campaigns COMM 5200 Interpersonal Communication COMM 5300 Mass Communication Theory COMM 5310 Seminar in Mass Communication Research COMM 5501 Seminar in Nonverbal Communication and Persuasion

COMM 5230 Organizational Communication: Theory and Research COMM 5500 Nonverbal Communication PHIL 5316 Seminar in the Philosophy of Social Science PHIL 5317 Seminar in the Philosophy of Psychology PSYC 5567 Memory and Cognition PSYC 5613 Organizational Psychology PSYC 5703 Advanced Social Psychology PSYC 6732 Attitude Organization and Change

Ph.D. Program Optional Specialty Areas

Additional recommendations for Emphasis Area Courses for students choosing to specialize in the following areas (can be applied to any track emphasis area requirements):

Health Communication

ANTH 5352 Medical Anthropology COMM 5200 Interpersonal Communication COMM 5230 Organizational Communication: Theory and Research COMM 5770 Health Communication GPAH 5319 Allied Health Education PSYC 5120 Health Psychology PSYC 6733 Social Cognition PSYC 5616 Human Judgment and Decision Process PUBH 5400 Intro to Public Health PUBH 5401 Principles of Epidemiology PUBH 5404 Environmental Health PUBH 5405 Social Foundations of Public Health PUBH 5419 Public Health Agencies PUBH 5430 Public Health Informatics PUBH 5451 Maternal and Child Health Services PUBH 5452 Injury and Violence Prevention PUBH 5453 Chronic Disease Control PUBH 5455 Health Education PUBH 5462 International Health PUBH 5473 Women, Public Health and Reproduction PUBH 5474 Minority Health PUBH 5475 Gerontological Health SOCI 5453 Medical Sociology

Political Communication

POLS 5341 Public Opinion and American Democracy POLS 5342 American Political Parties POLS 5386 Public Opinion and Public Policy POLS 5336 Comparative Political Communication SOCI 5801 Political Sociology SOCI 5821 Social Movements SOCI 5829 Social Change

Search NYU Steinhardt

Doctor of Philosophy Media, Culture, and Communication

Grounded in an interdisciplinary approach to the study of media and culture, our doctorate draws from a rich array of disciplines and theoretical frameworks. Department expertise spans the globe: the Middle East, East Asia, the Global South, Africa, and Europe. Our faculty generate some of the most original scholarship in their respective fields, creating a stimulating environment in which to pursue graduate work.

Degree Details

Official degree title.

PhD in Media, Culture, and Communication

Research Focus

Alumni placements, funding for full-time phd students.

Five research areas operate as guiding frameworks for intellectual inquiry across the department: Global Communication and Media, Technology and Society, Visual Culture and Sound Studies, Media Industries and Politics, Interaction and Experience.

Your work as a doctoral student will be shaped by our faculty's commitment to:

• Engaging with theoretical concepts from a range of disciplines—media and cultural studies, visual culture, history, science and technology studies, anthropology, sociology, disability studies, sound studies, political science.
• A multi-methodological approach to research—from semiotics, global ethnography, gender and queer theory, critical race theory, qualitative and quantitative discourse analysis, to political/cultural economy, among other critical frameworks.
• A global perspective—conceiving of the global mediascape as transnational and transcultural.
• Recognizing media and technology’s long history and antecedents.

Read some sample dissertation abstracts .

After graduating, alumni join academic departments of media and communication, with placement in the social sciences and interdisciplinary humanities becoming increasingly common. MCC PhDs who graduated in the past ten years are now tenure-track or tenured professors at the University of California, Berkeley; University of Washington, Seattle; Cornell University; Stanford University; UCLA; Rutgers; Fordham; University of Michigan; George Mason University; University of North Carolina; University of Arizona; College of Charleston; Memorial University of Newfoundland; University of San Francisco; Scripps; Pratt; University of Maryland; American University of Beirut; American University of Paris, Ryerson University; Trent University; St. Joseph’s College.

Over the past decade, our PhD graduates have received numerous prestigious postdocs, including a Mellon Postdoctoral Fellowship in the Humanities in the Department of Comparative Media Studies/Writing at MIT; Mellon Postdoctoral Fellowship at MIT's Center for Art, Science, and Technology; Postdoctoral Fellow, Berkman Klein Center, Harvard University; Postdoctoral Researcher, Max Planck Institute for the History of Science; Postdoctoral, Center for Information Technology Policy, Princeton University; Postdoctoral Fellowship at Rice University in Technology, Culture, and Society; Research Associate, Center for Digital Humanities, Princeton University; Postdoctoral Fellow, Media, Inequality & Change Center, University of Pennsylvania.

If you are accepted as a full-time NYU Steinhardt PhD student without an alternate funding source, you are eligible for our competitive funding package, which includes a scholarship and tuition remission.  Learn more about our funding opportunities .

Graduate Leadership

Associate Professor of Media, Culture, and Communication; PhD Director

If you have additional questions about our degree, please contact us at [email protected] .

Alumni Profiles

Jacob Gaboury (PhD 2014)

Jacob is an Assistant Professor in the Department of Film & Media at the University of California, Berkeley. His dissertation "Image Objects: An Archaeology of Computer Graphics, 1965-1979" investigated the early history of computer graphics and the role they play in the move toward new forms of simulation and object oriented design.

Xiaochang Li (PhD 2017)

Xiaochang is an Assistant Professor in the Department of Communication at Stanford University. Her teaching and research interests include the history of computing and information systems, AI and algorithmic culture, speech and language technology, and software/platform studies. Before joining Stanford, she was a postdoctoral fellow at the Max Planck Institute for the History of Science in Berlin.

Hatim El-Hibri (PhD 2012)

Hatim is Assistant Professor of Film and Media Studies at George Mason University. His research examines media technologies and urban space in the Middle East. His dissertation traced the history of the visualization of Beirut, from the politics of aerial photography and mapping during the French Mandate, to the visual economy of postwar construction, to the materiality of Hizballah's live satellite television.

Liz Koslov (PhD 2017)

Liz is an Assistant Professor in the Department of Urban Planning and the Institute of the Environment and Sustainability at UCLA. Previously, she was a Mellon Postdoctoral Fellow at MIT. Her research examines the cultural, political, and sociological dimensions of climate change adaptation. Her first book project, Retreat: Moving to Higher Ground in a Climate-Changed City , is under advance contract with the University of Chicago Press.

Devon Powers (PhD 2008)

Devon is an Associate Professor in the Departments of Advertising, Media & Communication at Temple University. Powers' research interests include popular music, 20th century history, and cultural intermediation – the people and processes that operate "in between" the production and consumption of culture. Powers completed a fellowship at the University of Leeds in 2014, and was recently elected Vice Chair of the Popular Communication Division of the International Communication Association.

Matthew Powers (PhD 2013)

Matthew is an Associate Professor in the Department of Communication at the University of Washington-Seattle. His dissertation "Humanity's Publics: NGOs, Journalism and the International Public Sphere" examined reporting roles assumed by international NGOs as legacy media outlets cut their foreign news budgets, and received the Gene Burd Outstanding Dissertation in Journalism Studies award from the International Communication Association. 

Media, Culture, and Communication

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The Marketing Ph.D. program is a research-intensive full-time course of study designed to place graduates in marketing faculty positions at research-oriented universities. The four to five-year Ph.D. program involves forty-two credit hours of coursework plus intensive research activity, including working on your dissertation and writing papers for publication in major refereed academic journals such as Journal of Marketing Research , Journal of Consumer Research , Journal of Marketing , Marketing Science , and Management Science .

The Marketing faculty ( click here for more information about our faculty and their publications ) is deeply involved in each stage of our doctoral students’ academic lives. Throughout the program, each student receives opportunities to present work at workshops or conferences, attend regular department seminar series, develop speaking and writing skills, and receive regular feedback from the faculty.

Qualifications for our program are (1) motivation to undertake social science research and (2) the ability to do so, as demonstrated by a high score on the GMAT or GRE, a strong academic record, and endorsement from former professors. We review every application and look at each applicant as an individual. Accepted doctoral students are hired as Research or Teaching Assistants for 20 hours a week and receive competitive year-round stipends . The Department of Marketing and Entrepreneurship provides a laptop or desktop for new students and additional funding for students presenting papers at national conferences.

We encourage our students to seek placements as professors at research-oriented universities, and they do. See here for recent placements and here for achievements.

We want our program to be stimulating, enjoyable, and a bonding experience with other Ph.D. students. New students get a great deal of help from those who have been in the program, and are expected to offer similar help to other new students down the road.

As faculty members, we treat our Ph.D. students like colleagues. And you are.

I encourage you to carefully go through our extensive FAQs page , which should help answer most frequently asked questions about our program and the application process.

Professor Seshadri Tirunillai Marketing Ph.D. Program Coordinator Department of Marketing and Entrepreneurship Bauer College of Business University of Houston

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• PhD: Strategic Communication

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Fall Application Deadlines

US applicants:  Nov. 15 International applicants:  Nov. 15

In the online application, select Advertising, Public Relations and Media Design (APRD)  as the department, Media Research & Practice  as the degree, and Strategic Communication  as the subplan/track.

How to Apply

The PhD in Strategic Communication offered by the Department of Advertising, Public Relations and Media Design is one of three separate and distinct tracks of the Media Research and Practice doctoral program within the College of Media, Communication and Information.

A PhD in Strategic Communication is a distinct track that is designed to provide students with rigorous training in theory and research. Students gain an understanding through coursework that explores theories and methods that shape strategic communication research. This program emphasizes how theory informs practice, critically analyzing how advertising and public relations operate in ways that can—or could—constructively contribute to the successful, ethical and resilient functioning of society.

The strategic communication and journalism studies tracks for the PhD are administered together by the departments of Advertising, Public Relations and Design and Journalism. Students in both tracks are taught by and have access to the faculties of both departments. The curriculum includes an overview of mass/public communication literature with specific modules and courses dedicated to advertising, journalism and public relations. Classes also focus on areas that straddle each industry such as social media, political communication, ethics, media organizations, health communication and video games. We welcome and appreciate both qualitative and quantitative approaches to research. Graduates pursue teaching and research positions at universities as well as work in the private sector. 

APRD is proud to share its Diversity, Equity, and Inclusion mission statement: APRD strives to be a community whose excellence depends on diversity, equity, and inclusion. We aim to understand and challenge systems of privilege and disadvantage in higher education, such as those based on class, race, ethnicity, gender, sexuality, and dis/ability. We seek to reach across social and political divides and to make space for voices historically underrepresented in higher education and marginalized in society. In other words, diversity is not just a future reality for which we try to prepare students. It is a priority we want to put into practice here, now, and together, in order to foster places of learning where all members can thrive.

Why enroll?

• One of the few doctoral programs offered in an advertising and public relations department
• Study with award-winning researchers and teachers who are committed to assisting students achieve mastery of their work and chart a successful post-doctoral career
• Faculty who have conducted research in an array of specialties (see list below)
• Design a personally-designed plan of study to suit your interests
• Collaborate with faculty and fellow graduate students on research projects
• Study within a supportive environment, with the opportunity to teach courses relevant to your area of interest

Research interests of faculty teaching in the program

• Advertising and Public Relations Pedagogy: Erin Schauster
• Activism and Organizations: Krishnamurthy Sriramesh , Jordan Morehouse , Kay Weaver
• Corporate Branding and Image Management: Burton St. John III , Seow Ting Lee , Erin Willis
• Corporate Social Responsibility: Krishnamurthy Sriramesh , Burton St. John III , Seow Ting Lee
• Crisis Communication and Risk Management: Burton St. John III , Seow Ting Lee ,  Krishnamurthy Sriramesh ,  Jordan Morehouse
• Critial Theory:  Kay Weaver
• Digital Advertising: Chris J. Vargo , Harsha Ganga , Toby Hopp , Bridget Barrett
• Digital Games and Society: Harsha Ganga , Toby Hopp , Jolene Fisher , Mia Wang
• Global Public Relations: Krishnamurthy Sriramesh ,  Kay Weaver
• Health Communication: Seow Ting Lee , Erin Willis ,  Mia Wang
• Media Effects: Harsha Ganga ,  Mia Wang ,  Kay Weaver
• Media Ethics: Erin Schauster , Seow Ting Lee
• Moral Psychology: Erin Schauster
• Organizational Culture: Erin Schauster ,  Krishnamurthy Sriramesh
• Persuasion and Digital Media: Harsha Ganga , Erin Willis , Seow Ting Lee ,  Jordan Morehouse ,  Mia Wang
• Propaganda: Burton St. John III ,  Kay Weaver
• Public Diplomacy: Krishnamurthy Sriramesh , Seow Ting Lee
• Social and Economic Effects of Advertising: Harsha Ganga
• Social and Media Analytics: Chris J. Vargo , Toby Hopp ,  Bridget Barrett
• Strategic Public Relations Management: Krishnamurthy Sriramesh , Seow Ting Lee ,  Jordan Morehouse ,  Kay Weaver
• Strategic Communication for Social Change: Burton St. John III , Jolene Fisher ,  Mia Wang ,  Kay Weaver
• Sustainable Development and Communication: Krishnamurthy Sriramesh , Burton St. John III
• Technology and Advertising: Harsha Ganga ,  Mia Wang ,  Bridget Barrett
• Quantitative Methodology: Seow Ting Lee , Chris J. Vargo , Toby Hopp , Harsha Ganga , Kelty Logan ,  Mia Wang
• Qualitative Methodology: Erin Schauster , Erin Willis , Jolene Fisher ,  Jordan Morehouse ,  Bridget Barrett ,  Kay Weaver

It is expected that a student will devote her or his full time to the doctoral program and assistantship duties during the fall and spring semesters while in the program, unless other arrangements have been made with the department.

The following is a summary of minimum requirements to earn a Ph.D. in Strategic Communication or in Journalism Studies. Students will take two semesters of Proseminar, two semesters of methods, four semesters of Doctoral Professionalization Seminar and 30 credits of electives, which must include 9 credits of advanced methods electives. Students are expected to take courses numbered at the 6000 or above levels. There are some exceptions to this in which doctoral students can receive permission to take 5000-level courses.

• Proseminar in Mass Communication (6 Credits): All doctoral students are required to enroll in JRNL/APRD 7001 in their first semester of study, and in JRNL/APRD 7003 in their second semester. These courses are designed to introduce students to the major paradigms within the field of mass communication.
• Doctoral Professionalization Seminar (4 Credits): All first- and second-year doctoral students will be required to enroll in JRNL/APRD 7004. The course, which is 1 credit each semester, prepares students for life in a doctoral program and for life after one, all while providing a sense of community amongst multiple doctoral cohorts and both departments’ faculty. 
• Methods (15 Credits): All first-year doctoral students enroll in Quantitative Research Methods in the fall, and in Qualitative Research Methods in the spring. These general courses deal with a variety of research methods used within the field. PhD students are also required to take three additional graduate level courses in the areas of research methods (9 hours). These may be taken inside or outside the departments.
• Area of Concentration (18 hours): Doctoral students are required to take a minimum of 18 hours of course work selected on the basis of the student’s area(s) of research interest. These courses should come from a combination of both inside and outside electives. For example, for a student interested in media effects, a combination of classes from both APRD/JRNL and psychology would make sense.
• Independent study: Ph.D. students may take a  maximum  of two independent study courses in their course of study, either inside APRD and JRNL or outside of those home departments. Generally, these will be taken no earlier than the third semester of the program.
• Comprehensive examinations: Each doctoral student will be required to pass comprehensive examinations, consisting of four questions, which are generally administered after the last semester in which the student takes course work. The examinations are individually tailored for each student and comprise both written and oral examinations.
• Dissertation: A minimum of thirty hours of dissertation credit, APRD 8991, must be taken. Various restrictions apply to these hours.
• No more than 10 dissertation credit hours may be taken in any one semester
• No more than 10 dissertation credit hours may be taken prior to the semester in which comprehensive examinations are taken.
• No more than 10 dissertation credit hours may be taken in the semester in which comprehensive examinations are taken.
• After passing comprehensive examinations, student must enroll for at least 5 dissertation credit hours (full time) or 3 dissertation credit hours (part time) each semester until graduation.

Typically students enroll for 10 dissertation hours in the semester they are taking comprehensive examinations and 10 dissertation hours each in the following fall and spring terms. Students must be aware of Graduate School rules regarding registration for dissertation hours.

Applicants to the Strategic Communication track of the PhD program in Media Research and Practice are expected to hold the master’s degree or equivalent graduate work. In exceptional cases, applicants without a master’s degree may be considered for admission.

Completed domestic and international applications must be received by the program no later than November 15 prior to the fall semester for which entrance is sought. Late applications may be considered under special circumstances.

Successful applications typically have an undergraduate cumulative grade-point average of at least 3.2 and a cumulative GPA of at least 3.5 in previous graduate work.

Applicants are required to:

• Provide three letters of recommendation.
• Provide a 700-word Statement of Purpose.
• Provide a resume or CV that includes academic and employment experience.
• Provide a writing sample that exhibits the ability to undertake the conceptual and empirical studies required of doctoral students (e.g., a chapter from a master’s thesis or graduate-level term paper).

Meeting these criteria does not guarantee acceptance into the program. Because we accept relatively few new doctoral students each fall, we may have more qualified applicants than available openings.

Due to the ongoing COVID-19 pandemic, we are not requiring GRE scores at this time.

In the online application, select  Advertising, Public Relations and Media Design  as the department,  Media Research & Practice  as the degree, and  Strategic Communication  as the subplan/track.

For review and decision purposes you are required to upload an unofficial copy of your transcript(s) in the online application. We require one copy of the scanned transcript from each undergraduate and graduate institution that you attended. This includes community colleges, summer sessions, and extension programs. While credits from one institution may appear on the transcript of a second institution, unofficial transcripts must be submitted from each institution, regardless of the length of attendance, and whether or not courses were completed.    Failure to list and submit transcripts from all institutions previously attended is considered to be a violation of academic ethics and may result in the cancellation of your admission or dismissal from the university.

ONLY after you are recommended for admission will you need to provide official transcripts. 

Instructions for Uploading Unofficial Transcripts to Your Application  (scroll to 'Uploading Unofficial Transcripts in the Application')

FAQ  |  Online Application  |  International Students Online Application

Research or teaching assistantships, including a tuition waiver and stipend, as well as fellowships, are available. PhD students may receive assistantships for a maximum of four years.

Erin Schauster

Associate Chair for Graduate Studies

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The freedom to research your passions

Whether you want to dive more deeply into a current interest or branch out into fresh fields of inquiry, we’ll prepare you for a successful career in academia. Our Ph.D. in media arts and sciences program is one of the top research programs in media and communication, with one of the most productive graduate student research records in the world.

Our customizable curriculum will give you plenty of room to grow and explore. It grants the opportunity to dive deeply into your disciplinary focus, but also provides a space in which you can explore meaningful interdisciplinary discussions and collaborations. Our doctoral students research topics as varied as embodied cognition, Israeli satire and black Twitter.

Plus, you’ll join a dynamic, diverse group of students who share your love of media research.

This 90-credit program includes a core curriculum, courses in research methods, and a custom course plan — including a minor — that you'll choose under the guidance of a faculty advisory committee.

You must have a master’s degree (learn more about our  M.A. or M.S. programs) to begin our doctoral program. Credits from your master's can be transferred and applied to the Ph.D. program.

Tailor your Ph.D. to suit your academic and career goals. The program features small classes in a variety of media topics. You’ll also complete a dissertation and take qualifying exams under the guidance of a faculty committee.

Here are a few courses you'll take:

Epistemologies of Media

Gain familiarity with concepts and ideas critical to the study of media.

Media Pedagogy

Explore the theory and practice of college pedagogy, paying specific attention to skills required for teaching mass communication.

Media Theories

Gain exposure to the wide range of social scientific and humanistic theories that guide research in media.

Join our community of student scholars who are asking and answering the questions that matter to them.

What’s the historical significance of the demise of Kodak Park? How does India’s caste system impact portrayals of sexual harassment accusations? Do we respond differently to advertisements based on the gender identity of the model?

You’ll work with internationally ranked faculty whose wide range of expertise will allow you to hone your research and critical-thinking skills. Faculty areas of study include environmental communication, Afrosurrealism and public access to government-held information, to name a few.

Once you get familiar with The Media School, you’ll select a faculty advisor and nominate an advisory committee who will guide you through your graduate school career.

Research centers

The Media School is home to several centers and institutes that focus on specific areas of study and fields of expertise — expanding your opportunities for research and education.

The Institute for Communication Research is your gateway to pioneering social science media research. The ICR supports survey research, focus groups and content analysis of media in addition to psychophysiology labs to measure heart rate, skin conductance, facial muscle coding and eye tracking.

Black Film Center & Archive

The Black Film Center & Archive is a resource for scholars, students, and researchers studying films and related materials by and about Black people. Included are films that have substantial participation by Black writers, actors, producers, directors, musicians, and consultants, as well as those that depict some aspect of black experience.

Center for Documentary Research and Practice

The Center for Documentary Research and Practice serves as a research hub for historical, theoretical and critical research on nonfiction film and video, and hosts visiting artists and scholars who are working on projects with nonfiction media components.

Center for International Media Law and Policy Studies

The Center for International Media Law and Policy Studies researches the legal protection of media rights in Indiana, the United States and the world. The center studies free expression rights, educates the public and develops opportunities for students.

Our graduates frequently move on to tenure-track positions at prestigious institutions around the world.

The training I received was both methodologically rigorous and theoretically informed, and came from some of the warmest and best faculty in the world. Jacob Groshek, PhD’08, associate professor, Boston University

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PhD/ MPhil/ MSc Marketing (Research)

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The PhD/MPhil/MSc (research) in Marketing programme offers a short taught component followed by a longer research phase. Taught modules allow you to broaden, as well as deepen, your knowledge of research methods whilst undertaking your own research and developing a set of transferable professional skills.

Doctoral researchers will be capable of analysing a range of data using a range of qualitative and quantitative techniques. They will be able to explain theories underlying different approaches to social science research. Doctoral researchers are expected to participate to the fullest possible extent in the life of the Department of Marketing and the Business School. This means attending seminars organised by the Department of Marketing and more widely in the Business School thereby helping expose doctoral researchers to new ideas emanating from outside their own area of specialisation. It also requires actively participating in PhD workshops and conferences organised by the Department of Marketing, the Business School and Graduate School as well as institutions outside the University of Birmingham.

Ultimately all doctoral researchers will have the ability to characterise and solve business and marketing problems using advanced research tools. They should be able to derive policy implications from their research and communicate these to policy makers, practitioners and other academics in a manner which is comprehensible. They will also be able to peer review others’ research and offer constructive criticism; and to extend the frontiers of the discipline through their own innovative research.

Doctoral researchers may choose to become academics, work in Government, businesses, supranational organisations or in the research arms of major financial institutions. They are expected to achieve a substantial understanding of contemporaneous marketing and business issues enabling them to take a lead in ongoing debates within society. They will be aware of and understand the function of related institutions at both a national and international level.

Fees 2024 - 2025

• Code 8164 - £4,778 (UK) MPhil Full time
• Code 8164 - £23,520 (International) MPhil Full time
• Code 8170 - £4,778 (UK) PhD Marketing  Full time
• Code 8180 - £2,389 (UK) PhD Marketing  Part time
• Code 8170 - £23,520(International) PhD Full time
• Code 8175 - £4,778 (UK) MSc (Research) Full time
• Code 8178 - £2,389 (UK) MSc (Research) Part time
• Code 8175 - £23,520 (International) MSc (Research) Full time

Learn more about fees and funding

Scholarships and studentships

A limited number of scholarships may be available to outstanding applicants. International students  can often gain funding through overseas research scholarships, Commonwealth scholarships or their home Government.

For further information contact the School directly or visit our helpdesk .

How To Apply

Our supervisory expertise includes a wide range of theoretical interests and methodological approaches. Applicants are urged to study the profiles of individual staff via their university profile pages and contact appropriate supervisors directly before they apply. When considering potential supervisors avoid generic emails to everyone in the department as such approaches seldom attract interest. It is better to email potential supervisors where you see a direct link to your proposed area of study and/or methods. Try to read some of the work written by potential supervisors and when you contact them, explain how your ideas fit with their existing research and/or stated areas of interest. When you submit your proposal, you should also consider how it relates to the broader research undertaken by the department and you might specifically discuss this in your application letter. You should also focus on the following questions in your proposal:

• What are you trying to find out?
• Why does this matter and to who?
• How will your work further or challenge existing thinking?
• What makes your proposed methods suitable to achieve all this?

If you have any questions about applying, please contact the department PhD lead, Dr Mike Molesworth ( [email protected] ). If you cannot find a suitable supervisor, you may still apply and the PGR lead will try to match you with a suitable supervisory team.

• How to apply

To apply for a postgraduate research programme, you will need to submit your application and supporting documents online. We have put together some helpful information on the research programme application process and supporting documents on our how to apply page . Please read this information carefully before completing your application.

Our Standard Requirements

The Business School's entry requirement is a good honours degree (first or upper second class honours) awarded by a recognised University in an appropriate subject, and a merit in a relevant Master’s degree. We usually ask students for an average of 65 in the taught component of their Masters. All international students also need to show that they have adequate knowledge of written and spoken English.

Learn more about our entry requirements.

Writing your research proposal

Along with your academic record, your references and your curriculum vitae your research proposal plays a critical role in the evaluation of your application.

Your research proposal should illustrate your ability to plan an independent research study and the relevance of your topic to the research interests and expertise of Birmingham Business School.You need to demonstrate that you understand the field that you plan to research, identify an interesting and original research question, and develop a tentative plan of study. It is highly desirable that your research proposal is written to the guidelines specified below.

Guidelines for the Research Proposal

When clicking on the Apply Now button you will be directed to an application specifically designed for the programme you wish to apply for where you will create an account with the University application system and submit your application and supporting documents online. Further information regarding how to apply online can be found on the  how to apply  pages.

International Requirements

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a GPA of 14/20 from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Holders of the Licenciado or an equivalent professional title from a recognised Argentinian university, with a promedio of at least 7.5, may be considered for entry to a postgraduate degree programme. Applicants for PhD degrees will normally have a Maestria or equivalent

Applicants who hold a Masters degree will be considered for admission to PhD study.

Holders of a good four-year Diplomstudium/Magister or a Masters degree from a recognised university with a minimum overall grade of 2.5 will be considered for entry to postgraduate research programmes.

Students with a good 5-year Specialist Diploma or 4-year Bachelor degree from a recognised higher education institution in Azerbaijan, with a minimum GPA of 4/5 or 80% will be considered for entry to postgraduate taught programmes at the University of Birmingham.

For postgraduate research programmes applicants should have a good 5-year Specialist Diploma (completed after 1991), with a minimum grade point average of 4/5 or 80%, from a recognised higher education institution or a Masters or “Magistr Diplomu” or “Kandidat Nauk” from a recognised higher education institution in Azerbaijan.

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a GPA of 3.0/4.0 or 75% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with a CGPA of 3.0-3.3/4.0 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Students who hold a Masters degree from the University of Botswana with a minimum GPA of 3.0/4.0 or 3.5/5.0 (70%/B/'very good') will be considered for Postgraduate Diplomas and Masters degrees.

Please note 4-year bachelor degrees from the University of Botswana are considered equivalent to a Diploma of Higher Education. 5-year bachelor degrees from the University of Botswana are considered equivalent to a British Bachelor (Ordinary) degree.

Students who have completed a Masters degree from a recognised institution will be considered for PhD study.

A Licenciatura or Bacharelado degree from a recognised Brazilian university:

• A grade of 7.5/10 for entry to programmes with a 2:1 requirement
• A grade of 6.5/10for entry to programmes with a 2:2 requirement

Holders of a good Bachelors degree with honours (4 to 6 years) from a recognised university with a upper second class grade or higher will be considered for entry to taught postgraduate programmes.  Holders of a good Masters degree from a recognised university will be considered for entry to postgraduate research programmes.

Holders of a good post-2001 Masters degree from a recognised university will be considered for entry to postgraduate research programmes.

Students with a minimum average of 14 out of 20 (or 70%) on a 4-year Licence, Bachelor degree or Diplôme d'Etudes Superieures de Commerce (DESC) or Diplôme d'Ingénieur or a Maîtrise will be considered for Postgraduate Diplomas and Masters degrees.

Holders of a bachelor degree with honours from a recognised Canadian university may be considered for entry to a postgraduate degree programme. A GPA of 3.0/4, 7.0/9 or 75% is usually equivalent to a UK 2.1.

Holders of the Licenciado or equivalent Professional Title from a recognised Chilean university will be considered for Postgraduate Diplomas and Masters degrees. Applicants for PhD study will preferably hold a Magister degree or equivalent.

Students with a bachelor’s degree (4 years minimum) may be considered for entry to a postgraduate degree programme. However please note that we will only consider students who meet the entry guidance below.  Please note: for the subject areas below we use the Shanghai Ranking 2022 (full table)  ,  Shanghai Ranking 2023 (full table) , and Shanghai Ranking of Chinese Art Universities 2023 .

需要具备学士学位（4年制）的申请人可申请研究生课程。请根据所申请的课程查看相应的入学要求。 请注意，中国院校名单参考 软科中国大学排名2022（总榜） ，  软科中国大学排名2023（总榜） ，以及 软科中国艺术类高校名单2023 。  

Business School    - MSc programmes (excluding MBA)  

商学院硕士课程（MBA除外）入学要求

School of Computer Science – all MSc programmes 计算机学院硕士课程入学要求

College of Social Sciences – courses listed below 社会科学 学院部分硕士课程入学要求 MA Education  (including all pathways) MSc TESOL Education MSc Public Management MA Global Public Policy MA Social Policy MA Sociology Department of Political Science and International Studies  全部硕士课程 International Development Department  全部硕士课程

  All other programmes (including MBA)   所有其他 硕士课程（包括 MBA）入学要求

Please note:

• Borderline cases: We may consider students with lower average score (within 5%) on a case-by-case basis if you have a relevant degree and very excellent grades in relevant subjects and/or relevant work experience. 如申请人均分低于相应录取要求（5%以内），但具有出色学术背景，优异的专业成绩，以及（或）相关的工作经验，部分课程将有可能单独酌情考虑。
• Please contact the China Recruitment Team for any questions on the above entry requirements. 如果您对录取要求有疑问，请联系伯明翰大学中国办公室   [email protected]

Holders of the Licenciado/Professional Title from a recognised Colombian university will be considered for our Postgraduate Diploma and Masters degrees. Applicants for PhD degrees will normally have a Maestria or equivalent.

Holders of a good bachelor degree with honours (4 to 6 years) from a recognised university with a upper second class grade or higher will be considered for entry to taught postgraduate programmes.  Holders of a good Masters degree from a recognised university will be considered for entry to postgraduate research programmes.

Holders of a good Bacclaureus (Bachelors) from a recognised Croatian Higher Education institution with a minimum overall grade of 4.0 out of 5.0, vrlo dobar ‘very good’, or a Masters degree, will be considered for entry to postgraduate research programmes.

Holders of a Bachelors degree(from the University of the West Indies or the University of Technology) may be considered for entry to a postgraduate degree programme. A Class II Upper Division degree is usually equivalent to a UK 2.1. For further details on particular institutions please refer to the list below.  Applicants for PhD level study will preferably hold a Masters degree or Mphil from the University of the West Indies.

Applicants for postgraduate research programmes should hold a good Bachelors degree from a recognised institution with a minimum overall grade of 6.5 out of 10, or a GPA of 3 out of 4, and will usually be required to have completed a good Masters degree to be considered for entry to postgraduate research programmes. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Bakalár from a recognised Czech Higher Education institution with a minimum overall grade of 1.5, B, velmi dobre ‘very good’ (post-2004) or 2, velmi dobre ‘good’ (pre-2004), or a good post-2002 Magistr (Masters), will be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a good Bachelors degree from a recognised institution with a minimum overall grade of 7-10 out of 12 (or 8 out of 13) or higher for 2:1 equivalence and will usually be required to have completed a good Masters/ Magisterkonfereus/Magister Artium degree to be considered for entry to postgraduate research programmes. Applicants with lower grades than this may be considered on an individual basis.

Holders of the Licenciado or an equivalent professional title from a recognised Ecuadorian university may be considered for entry to a postgraduate degree programme. Grades of 70% or higher can be considered as UK 2.1 equivalent.  Applicants for PhD level study will preferably hold a Magister/Masterado or equivalent qualification, but holders of the Licenciado with excellent grades can be considered.

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a GPA of 3.0/4.0 or 75% from a recognised institution. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Bakalaurusekraad from a recognised university with a minimum overall grade of 4/5 or B, or a good one- or two-year Magistrikraad from a recognised university, will be considered for entry to postgraduate research programmes.

Students who hold a Masters degree with very good grades (grade B, 3.5/4 GPA or 85%) will be considered for Postgraduate Diplomas and Masters degrees. 

Holders of a good Kandidaatti / Kandidat (old system), a professional title such as Ekonomi, Diplomi-insinööri, Arkkitehti, Lisensiaatti (in Medicine, Dentistry and Vetinary Medicine), or a Maisteri / Magister (new system), Lisensiaatti / Licenciat, Oikeustieteen Kandidaatti / Juris Kandidat (new system) or Proviisori / Provisor from a recognised Finnish Higher Education institution, with a minimum overall grade of 2/3 or 4/5, will be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a should hold a Bachelors degree and will usually be required to have completed a Masters/Maîtrise with a minimum overall grade of 13 out of 20, or a Magistère / Diplôme d'Etudes Approfondies / Diplôme d'Etudes Supérieures Specialisées / Mastère Specialis, from a recognised French university or Grande École to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of a Magister Artium, a Diplom or an Erstes Staatsexamen from a recognised university with a minimum overall grade of 2.5, or a good two-year Lizentiat / Aufbaustudium / Zweites Staatsexamen or a Masters degree from a recognised university, will be considered for entry to postgraduate research programmes.

Students who hold a Bachelor degree from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees. Most taught Masters programmes require a minimum of an upper second class degree (2.1) with a minimum GPA of at least 3.0/4.0 or 3.5/5.0 Students who have completed a Masters degree from a recognised institution will be considered for PhD study.

Applicants for postgraduate research programmes should hold a good four-year Ptychio (Bachelor degree) with a minimum overall grade of 6.5 out of 10, from a recognised Greek university (AEI), and will usually be required to have completed a good Metaptychiako Diploma Eidikefsis (Masters degree) from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

4-year Licenciado is deemed equivalent to a UK bachelors degree. A score of 75 or higher from Universidad de San Carlos de Guatemala (USAC) can be considered comparable to a UK 2.1, 60 is comparable to a UK 2.2.  Private universities have a higher pass mark, so 80 or higher should be considered comparable to a UK 2.1, 70 is comparable to a UK 2.2

The Hong Kong Bachelor degree is considered comparable to British Bachelor degree standard. Students with bachelor degrees awarded by universities in Hong Kong may be considered for entry to one of our postgraduate degree programmes.

Students with Masters degrees may be considered for PhD study.

Holders of a good Alapfokozat / Alapképzés or Egyetemi Oklevel from a recognised university with a minimum overall grade of 3.5, or a good Mesterfokozat (Masters degree) or Egyetemi Doktor (university doctorate), will be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with a 60% or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of the 4 year Sarjana (S1) from a recognised Indonesian institution will be considered for postgraduate study. Entry requirements vary with a minimum requirement of a GPA of 2.8.

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a score of 14/20 or 70% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree from a recognised institution, with 100 out of 110 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Students who hold the Maitrise, Diplome d'Etude Approfondies, Diplome d'Etude Superieures or Diplome d'Etude Superieures Specialisees will be considered for Postgraduate Diplomas and Masters degrees (14-15/20 or Bien from a well ranked institution is considered comparable to a UK 2.1, while a score of 12-13/20 or Assez Bien is considered comparable to a UK 2.2).

Students with a Bachelor degree from a recognised university in Japan will be considered for entry to a postgraduate Masters degree provided they achieve a sufficiently high overall score in their first (Bachelor) degree. A GPA of 3.0/4.0 or a B average from a good Japanese university is usually considered equivalent to a UK 2:1.

Students with a Masters degree from a recognised university in Japan will be considered for PhD study. A high overall grade will be necessary to be considered.

Students who have completed their Specialist Diploma Мамаң дипломы/Диплом специалиста) or "Magistr" (Магистр дипломы/Диплом магистра) degree (completed after 1991) from a recognised higher education institution, with a minimum GPA of 2.67/4.00 for courses requiring a UK lower second and 3.00/4.00 for courses requiring a UK upper second class degree, will be considered for entry to postgraduate Masters degrees and, occasionally, directly for PhD degrees.  Holders of a Bachelor "Bakalavr" degree (Бакалавр дипломы/Диплом бакалавра) from a recognised higher education institution, with a minimum GPA of  2.67/4.00 for courses requiring a UK lower second and 3.00/4.00 for courses requiring a UK upper second class degree, may also be considered for entry to taught postgraduate programmes.

Students who hold a Bachelor degree from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees. Most taught Masters programmes require a minimum of an upper second class degree (2.1) with a minimum GPA of at least 3.0/4.0 or 3.5/50

Holders of a good Postgraduate Diploma (professional programme) from a recognised university or institution of Higher Education, with a minimum overall grade of 7.5 out of 10, or a post-2000 Magistrs, will be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a score of 16/20 or 80% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Holders of a Bachelors degree from a recognised university in Libya will be considered for postgraduate study. Holders of a Bachelors degree will normally be expected to have achieved score of 70% for 2:1 equivalency or 65% for 2:2 equivalency. Alternatively students will require a minimum of 3.0/4.0 or BB to be considered.

Holders of a good pre-2001 Magistras from a recognised university with a minimum overall grade of 8 out of 10, or a good post-2001 Magistras, will be considered for entry to postgraduate research programmes

Holders of a good Bachelors degree from a recognised Luxembourgish Higher Education institution with a minimum overall grade of 16 out of 20, or a Diplôme d'Études Supérieures Spécialisées (comparable to a UK PGDip) or Masters degree from a recognised Luxembourgish Higher Education institution will be considered for entry to postgraduate research programmes.

Students who hold a Masters degree will be considered for Postgraduate Diplomas and Masters degrees (70-74% or A or Marginal Distinction from a well ranked institution is considered comparable to a UK 2.1, while a score of 60-69% or B or Bare Distinction/Credit is considered comparable to a UK 2.2).

Holders of a Bachelors degree from a recognised Malaysian institution (usually achieved with the equivalent of a second class upper or a grade point average minimum of 3.0) will be considered for postgraduate study at Diploma or Masters level.

Holders of a good Bachelors degree from the University of Malta with a minimum grade of 2:1 (Hons), and/or a Masters degree, will be considered for entry to postgraduate research programmes.

Students who hold a Bachelor degree (Honours) from a recognised institution (including the University of Mauritius) will be considered for Postgraduate Diplomas and Masters degrees.  Most taught Masters programmes require a minimum of an upper second class degree (2:1).

Students who hold the Licenciado/Professional Titulo from a recognised Mexican university with a promedio of at least 8 will be considered for Postgraduate Diplomas and Masters degrees.

Students who have completed a Maestria from a recognised institution will be considered for PhD study.

Applicants for postgraduate research programmes should hold a Bachelors degree, licence or Maîtrise and a Masters degree, with a score of 14/20 or 70% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Students with a good four year honours degree from a recognised university will be considered for postgraduate study at the University of Birmingham. PhD applications will be considered on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with 60-74% or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Doctoraal from a recognised Dutch university with a minimum overall grade of 7 out of 10, and/or a good Masters degree, will be considered for entry to postgraduate research programmes.

Students who hold a Bachelor degree (minimum 4 years and/or level 400) from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees.  Most taught Masters programmes require a minimum of an upper second class degree (2.1) with a minimum GPA of at least 3.0/4.0 or 3.5/5.0

Applicants for postgraduate research programmes should hold a good Bachelors degree from a recognised institution with a minimum GPA of B/Very Good or 1.6-2.5 for a 2.1 equivalency, and will usually be required to have completed a good Masters, Mastergrad, Magister. Artium, Sivilingeniør, Candidatus realium or Candidatus philologiae degree to be considered for entry to postgraduate research programmes. Applicants with lower grades than this may be considered on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with a CGPA of 3.0/4 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of a Bachelors degree from a recognised university in the Palestinian Territories will be considered for postgraduate study. Holders of Bachelors degree will normally be expected to have achieved a GPA of 3/4 or 80% for 2:1 equivalency or a GPA of 2.5/4 or 70% for 2:2 equivalency.    

Holders of the Título de Licenciado /Título de (4-6 years) or an equivalent professional title from a recognised Paraguayan university may be considered for entry to a postgraduate degree programme. Grades of 4/5 or higher can be considered as UK 2.1 equivalent.  The Título Intermedio is a 2-3 year degree and is equivalent to a HNC, it is not suitable for postgraduate entry but holders of this award could be considered for second year undergraduate entry or pre-Masters.  Applicants for PhD level study will preferably hold a Título de Maestría / Magister or equivalent qualification, but holders of the Título/Grado de Licenciado/a with excellent grades can be considered.

Holders of the Bachiller, Licenciado, or Título Profesional with at least 13/20 may be considered as UK 2.1 equivalent.  Applicants for PhD level study will preferably hold a Título de Maestría or equivalent qualification.

Holders of a good pre-2001 Magister from a recognised Polish university with a minimum overall grade of 4 out of 5, dobry ‘good’, and/or a good Swiadectwo Ukonczenia Studiów Podyplomowych (Certificate of Postgraduate Study) or post-2001 Magister from a recognised Polish university with a minimum overall grade of 4.5/4+ out of 5, dobry plus 'better than good', will be considered for entry to postgraduate research programmes.

Holders of a good Licenciado from a recognised university, or a Diploma de Estudos Superiores Especializados (DESE) from a recognised Polytechnic Institution, with a minimum overall grade of 16 out of 20, and/or a good Mestrado / Mestre (Masters) from a recognised university, will be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a good Bachelors degree from a recognised Romanian Higher Education institution with a minimum overall grade of 8 out of 10, and will usually be required to have completed a Masters degree/Diploma de Master/Diploma de Studii Academice Postuniversitare (Postgraduate Diploma - Academic Studies) or Diploma de Studii Postuniversitare de Specializare (Postgraduate Diploma - Specialised Studies) to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Диплом Специалиста (Specialist Diploma) or Диплом Магистра (Magistr) degree from recognised universities in Russia (minimum GPA of 4.0) will be considered for entry to taught postgraduate programmes/PhD study.

Students who hold a 4-year Bachelor degree with at least 16/20 or 70% will be considered for Postgraduate Diplomas and Masters degrees.   

Students who hold a Maitrise, Diplome d'Etude Approfondies,Diplome d'Etude Superieures or Diplome d'Etude Superieures Specialisees will be considered for Postgraduate Diplomas and Masters degrees. A score of 14-15/20 or Bien from a well ranked institution is considered comparable to a UK 2.1, while a score of 12-13/20 or Assez Bien is considered comparable to a UK 2.2

Students who hold a Bachelor (Honours) degree from a recognised institution with a minimum GPA of 3.0/4.0 or 3.5/5.0 (or a score of 60-69% or B+) from a well ranked institution will be considered for most our Postgraduate Diplomas and Masters degrees with a 2:1 requirement.

Students holding a good Bachelors Honours degree will be considered for postgraduate study at Diploma or Masters level.

Holders of a good three-year Bakalár or pre-2002 Magister from a recognised Slovakian Higher Education institution with a minimum overall grade of 1.5, B, Vel’mi dobrý ‘very good’, and/or a good Inžinier or a post-2002 Magister from a recognised Slovakian Higher Education institution will be considered for entry to postgraduate research programmes.

Holders of a good Diploma o pridobljeni univerzitetni izobrazbi (Bachelors degree), Diplomant (Professionally oriented first degree), Univerzitetni diplomant (Academically oriented first degree) or Visoko Obrazovanja (until 1999) from a recognised Slovenian Higher Education institution with a minimum overall grade of 8.0 out of 10, and/or a good Diploma specializacija (Postgraduate Diploma) or Magister (Masters) will be considered for entry to postgraduate research programmes.

Students who hold a Bachelor Honours degree (also known as Baccalaureus Honores / Baccalaureus Cum Honoribus) from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees. Most Masters programmes will require a second class upper (70%) or a distinction (75%).

Holders of a Masters degree will be considered for entry to postgraduate research programmes.

Holders of a Bachelor degree from a recognised South Korean institution (usually with the equivalent of a second class upper or a grade point average 3.0/4.0 or 3.2/4.5) will be considered for Masters programmes.

Holders of a good Masters degree from a recognised institution will be considered for PhD study on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with 7 out of 10 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Applicants for postgraduate research programmes should hold a Bachelors degree and will usually be required to have completed a Masters degree, with 60-74% or a CGPA 3.30/4.0 or higher for 2:1 equivalency from a recognised institution to be considered for entry. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Kandidatexamen (Bachelors degree) or Yrkesexamen (Professional Bachelors degree) from a recognised Swedish Higher Education institution with the majority of subjects with a grade of VG (Val godkänd), and/or a good Magisterexamen (Masters degree), International Masters degree or Licentiatexamen (comparable to a UK Mphil), will be considered for entry to postgraduate research programmes.

Holders of a good "PostGraduate Certificate" or "PostGraduate Diploma" or a Masters degree from a recognised Swiss higher education institution (with a minimum GPA of 5/6 or 8/10 or 2/5 (gut-bien-bene/good) for a 2.1 equivalence) may be considered for entry to postgraduate research programmes.

Applicants for postgraduate research programmes should hold a Bachelors degree and a Masters degree, with a GPA of 3.0/4.0, 3.5/5 or 75% from a recognised institution to be considered. Applicants with lower grades than this may be considered on an individual basis.

Holders of a good Bachelor degree (from 75% to 85% depending upon the university in Taiwan) from a recognised institution will be considered for postgraduate Masters study. Holders of a good Masters degree from a recognised institution will be considered for PhD study.

Students who hold a Bachelor degree from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees.  Most taught Masters programmes require a minimum of an upper second class degree (2.1) Students who have completed a Masters degree from a recognised institution will be considered for PhD study.

Holders of a good Masters degree from a recognised institution will be considered for entry to our postgraduate research programmes.

Holders of a good Masters degree or Mphil from a recognised university will be considered for entry to postgraduate research programmes.

Students with a Bachelors degree from the following universities may be considered for entry to postgraduate programmes:

• Ateneo de Manila University - Quezon City
• De La Salle University - Manila
• University of Santo Tomas
• University of the Philippines - Diliman

Students from all other institutions with a Bachelors and a Masters degree or relevant work experience may be considered for postgraduate programmes.

Grading Schemes

1-5 where 1 is the highest 2.1 = 1.75 2.2 = 2.25 

Out of 4.0 where 4 is the highest 2.1 = 3.0 2.2 = 2.5

Letter grades and percentages 2.1 = B / 3.00 / 83% 2.2 = C+ / 2.5 / 77%

Holders of a postdoctoral qualification from a recognised institution will be considered for PhD study.  Students may be considered for PhD study if they have a Masters from one of the above listed universities.

Holders of a Lisans Diplomasi with a minimum grade point average (GPA) of 3.0/4.0 from a recognised university will be considered for postgraduate study at Diploma or Masters level.

Holders of a Yuksek Diplomasi from a recognised university will be considered for PhD study.

Students who hold a Bachelor degree from a recognised institution will be considered for Postgraduate Diplomas and Masters degrees. Most Masters programmes will require a second class upper (2.1) or GPA of 3.5/5.0

Applicants for postgraduate research programmes should hold a good Bachelors degree / Диплом бакалавра (Dyplom Bakalavra), Диплом спеціаліста (Specialist Diploma) or a Dyplom Magistra from a recognised Ukrainian higher education institution with a minimum GPA of 4.0/5.0, 3.5/4, 8/12 or 80% or higher for 2:1 equivalence and will usually be required to have completed a good Masters degree to be considered for entry to postgraduate research programmes. Applicants with lower grades than this may be considered on an individual basis.

The University will consider students who hold an Honours degree from a recognised institution in the USA with a GPA of:

• 2.8 GPA (on a 4.0 scale) for entry to programmes with a 2:2 requirement 
• 3.2 GPA (on a 4.0 scale) for entry to programmes with a 2:1 requirement 

Please note that some subjects which are studied at postgraduate level in the USA, eg. Medicine and Law, are traditionally studied at undergraduate level in the UK.

Holders of the Magistr Diplomi (Master's degree) or Diplomi (Specialist Diploma), awarded by prestigious universities, who have attained high grades in their studies will be considered for postgraduate study.  Holders of the Fanlari Nomzodi (Candidate of Science), where appropriate, will be considered for PhD study.

Holders of the Licenciatura/Título or an equivalent professional title from a recognised Venezuelan university may be considered for entry to a postgraduate degree programme. Scales of 1-5, 1-10 and 1-20 are used, an overall score of 70% or equivalent can be considered equivalent to a UK 2.1.  Applicants for PhD level study will preferably hold a Maestria or equivalent qualification

Holders of a Bachelors degree from a recognised Vietnamese institution (usually achieved with the equivalent of a second class upper or a grade point average minimum GPA of 7.0 and above) will be considered for postgraduate study at Diploma or Masters level.  Holders of a Masters degree (thac si) will be considered for entry to PhD programmes.

Students who hold a Masters degree with a minimum GPA of 3.5/5.0 or a mark of 2.0/2.5 (A) will be considered for Postgraduate Diplomas and Masters degrees.   

Students who hold a good Bachelor Honours degree will be considered for Postgraduate Diplomas and Masters degrees. 

International Students

English requirements are IELTS 7.0 with no less than 6.5 in any band or equivalent.

The marketing department encourages PhD applications that align with one of the three research groups below.

Culture Research Group

Marketing innovations and consumer science research group, responsible and critical marketing research group.

Members of the Culture Research Group are interested in a range of topics drawing from the diverse field of the arts. Specific research areas include heritage, issues of culture and authenticity, art and artists as brands, the production and consumption of art, film production and reception, film distribution and exhibition, social responsibility in arts marketing, television, dark tourism, embodiment, visual arts and the market, the production and consumption of place, space and time, myth and marketplace, festivals, the intersection of arts and technology, how emerging artists use new technology, and sub-cultural and non-mainstream consumption.

• Alessandro Gerosa is happy to consider projects about taste, sociology of consumption, consumer cultures, and digital cultures, using qualitative or digital methods.
• Christina Goulding is interested in supervising qualitative project in cultural consumption, place, space and consumption, non-conformist or transgressive consumption, the arts meets technology, consumer identity projects, consumption and loss, the dark side of consumption, and consumption and resilience. 
• Chelsea Harfield’s research is into consumer behaviour, tourism, heritage, authenticity and narrative transportation. Her focus is qualitative methodologies.
• Scott Jones does research into marketplace cultures and consumer collectives, celebrity studies, fandom, responsible and ethical marketing, and alternative methods in qualitative research.
• Finola Kerrigan’s work is on the entertainment industries, cultural branding, and digital identity, and uses qualitative and visual approaches [not taking students for 2024 entry].
• Rohan Venkatraman is looking to support projects related to the intersection of marketplace hierarchies, especially gender and sexuality, and consumer culture, using qualitative and ethnographic methodologies.
• Julie Whiteman’s interests are in representation and consumption of gender, race, sexuality and class, using qualitative, intersectional research methods.

The marketing innovations and consumer science research group brings together researchers across the marketing field who are interested in innovative marketing practice, innovation itself, digital and technological innovations, as well as methodological innovations in marketing research. The group also has a focus on psychological theories as a means to understand consumers and their behaviour. Researchers in the group use a range of research methods but with some concentration on quantitative approaches to research problems.

• Raphaël Akamavi researches new product development processes, service innovation, consumption experiences, and social capital & organisational /industry performance using positivist approaches.
• Achilleas Boukis works on technology integration in physical interactions with customers, digital assets including NFTs, demanding consumers, branding cryptocurrencies and technology products, and brand equity using quantitative approaches.
• Fahad Ibrahim considers big data and technology in marketing, social networks and relationship marketing, using quantitative methods (specialised in structural equation modelling).
• Doga Istanbulluoglu’s areas of interest include online consumer behaviour, especially complaining, service recovery, and anti-consumption. She uses qualitative methods.  
• Grigorios Lamprinakos researches consumer psychology, cognitive and metacognitive processes, persuasion, sustainable consumption and socially responsible behaviour using experimental designs.
• Miriam McGowen’s research draws on consumer psychology perspectives to understand how social and situation factors impact consumer behaviour. She uses quantitative methods. 
• Amin Nazifi’s  research focuses on service failure and recovery, customer complaint management, customer satisfaction and loyalty, gamification, artificial intelligence, and consumer well-being using quantitative research methods and in particular experiments.
•   Eric Shiu  works on innovation in all aspects, as well as trust, agri-food and retailing, using experimental design, survey, interview, focus group, or a mix of these.
• Weiyue Wang is interested in employee – organisation relationships, employee cognition, ethics and ethical behaviour, services marketing and service performance using quantitative methods.

The Responsible and Critical Marketing Research Group aims to lead the academic development of knowledge of the subject, to contribute to the learning curriculum and reach out to those interested in improving marketing practices and standards. Research by members of the team covers areas of employee attitudes to responsibility, managerial and B2B ethics, responsible marketing and technology, consumer responsibility, marketing sustainability, base of the pyramid (BoP) marketing, market access and diversity, corporate social responsibility (CSR), marketing’s contribution to social and environmental elements of the ‘triple bottom line’ and responsible marketing education. The group are also interested in explicitly critical perspectives in marketing and consumer research.

• Robert Cluley researches contemporary marketing practice, how marketers work and think, and the role of technology in marketing. His methods include ethnography, action research, psychoanalytic interviews, content analysis and semiotics, and psychometrics.  
• Louise Hassan is interested in sustainability and health issues, including consumer decision-making or information processing from a consumer/social psychology perspective. Her methods focus on experimental approaches, but a wide range of methods acceptable.
• Sheena Leek is interested in information technology within business relationships, social capital and branding, consumer confusion in high tech areas, and convenience and healthy eating. She uses a range of qualitative approaches.
• Solon Magrizos  is interested in consumer happiness and wellbeing, responsible marketing, sustainable tourism, corporate social responsibility, ethical consumer behaviour, and responsible and irresponsible employees/employers. His research employs a wide range of qualitative/quantitative methods.
• Scott McCabe works on responsible and ethical tourism, including negative and positive emotions associated with responsible behaviour, social tourism, tourism as an experience, and new methods of assessing ethical, green sustainable tourist consumption.
• Mike Molesworth ’s research takes a critical approach to consumption and marketing, especially aspects of new technologies. He uses interpretivist techniques, including netnography.
• Fatos Ozkan Erciyas is interested in marketplace accessibility, inclusion and exclusion in marketing, and spaces and places of consumption, experiences of vulnerable/marginalized consumer groups.
• Mike Saren is interested in supervising projects in heritage and identity, consumer culture and relationships and marketing technology using qualitative approaches. 
• Emma Surman ‘s research is in the areas of ethics and sustainability of consumption, sociology of consumption, and decolonisation using qualitative and creative methodologies.
• Rohit Varman uses interpretive methodologies. His current inter-disciplinary research focuses on corporate violence, exploitation, modern slavery, and resistance to corporatization and marketization.

Doctoral researchers in Marketing are registered for a full time 3-year PhD or a part-time 6-year PhD. In the first year of the programme (first two years for those registered part-time) students are required to take 60 credits of core Research Methods modules from the MA Social Research programme. They are also recommended to take Advanced Training Modules from the MA Social Research Programme as appropriate to their research and training needs. Depending on their needs and accredited prior learning and subject to supervisory approval doctoral researchers can substitute 20 credits of the introductory MA Social research modules for Advanced Training Modules. By the end of their first year doctoral students will have completed an 8,000 word research proposal that they will present at the first annual review.  This forms the basis for supervised research over the remaining two years of the programme and the production of an 80,000 word thesis.

Applicants are urged to study the up-to-date profiles of individual staff members' research via their personal web pages. Each student will have two academic supervisors who will work with the students in their areas of expertise.  It is essential that students applying to the department recognise the expertise of their potential supervisor. It is possible to contact a potential supervisor to discuss the possibility of working with them and this communication would involve identifying the proposed research area and methods and identifying the link with the proposed supervisor’s work.  Current priority areas include:

Support and training

Birmingham Business School provides dedicated facilities, resources and support to postgraduate students and early career researchers which includes The Midlands Graduate School and Doctoral Training Centres and Programmes.  Find out more .

• Research at the Department of Marketing

Career prospects

The University of Birmingham has recently been ranked 9th in the UK and 55th in the world for post-qualification employability in a global survey of universities commissioned by the International Herald Tribune .

Recent PhD graduates from Birmingham Business School are working in central banks, Government departments, a variety of financial institutions, accountancy firms, supranational organisations and multinational corporations. Many of our PhD graduates also go on to forge successful academic careers in other top Universities.

Doctoral Research career assistance

The University of Birmingham has invested heavily in careers and employability support. The Careers Team have been praised for enhanced developments within their team and for adopting a model of integrated employability and internship support; something that has been rolled out and implemented across all Schools and Colleges at the University.

Doctoral researchers at Birmingham Business School benefit from its own well qualified dedicated Careers Team to support students with employment opportunities, work placements, internships and how to succeed at interview. In addition, a range of career management, personal development and employer events are run each year by the Careers in Business Team to help you make the most of the opportunities available.

The University also has dedicated careers advisors for international students  who run workshops and networking opportunities with potential employers. These are especially popular with international postgraduate researchers.

• Online chat events

PhD in Communication

We are an international, interdisciplinary, boundary-spanning graduate program with a vision of social justice.

The emergence of communication as a multifaceted social science discipline is connected to both the search for new perspectives on contemporary problems and the profusion of technologies of communication. Our graduate program approaches communication as the primary social process through which social realities are constituted, maintained, and changed. Those varied processes and contexts constitute the core of our work, with opportunities to pursue communication theory and research in the following areas:

• Film studies
• Media effects and popular culture
• Media, technology, and society
• Rhetoric and performance studies
• Social interaction and culture

Our doctoral program is known for its:

• R1-level research productivity
• Interdisciplinary, boundary-spanning scholarship
• Social justice perspective 
• Comparative and international focus

Application information & deadlines

January 2, 2024, communication.

Treat communication as a primary social process and gain knowledge of communication theory, philosophy, methodology, and research.

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MPhil/PhD Media and Communications

• Graduate research
• Department of Media and Communications
• Application code P4ZM
• Starting 2024
• Home full-time: Closed
• Overseas full-time: Closed
• Location: Houghton Street, London

Media and communications research is developing rapidly, both theoretically and methodologically, in keeping with the vast expansion in the penetration, technological diversity and social significance of the media globally. Media and communications research is essentially interdisciplinary, drawing on the theories and methods of a range of social science disciplines as they apply to the media, both old and new. Our Department is committed to promoting greater diversity and transparency in its doctoral cohort and particularly encourages applications from underrepresented groups in its PhD programme.

With 91 per cent of its research output judged to be "world leading" or "internationally excellent" (REF 2014), the Department of Media and Communications provides an excellent research-based education to its doctoral researchers. Its mission is to guarantee the highest quality graduate research training in media and communications and to undertake original social science research in the field, emphasising in particular the relationship between media, technology and social change.

This programme offers the chance to undertake a substantial piece of work that is worthy of publication and which makes an original contribution in the field of media and communications in contemporary society.

Programme details

For more information about tuition fees and entry requirements, see the fees and funding and assessing your application sections.

Entry requirements

Minimum entry requirements for mphil/phd media and communications.

The minimum entry requirement for this programme is a high merit (68 per cent) in a taught master's degree (or equivalent) in social science or humanities and normally a distinction in the dissertation.

Competition for places at the School is high. This means that even if you meet our minimum entry requirement, this does not guarantee you an offer of admission. 

If you have studied or are studying outside of the UK then have a look at our  Information for International Students  to find out the entry requirements that apply to you.

Assessing your application

We welcome applications for research programmes that complement the academic interests of members of staff at the School, and we recommend that you investigate  staff research interests  before applying.

We carefully consider each application on an individual basis, taking into account all the information presented on your application form, including your:

- academic achievement (including existing and pending qualifications) - statement of academic purpose - references - CV - research proposal - sample of written work.

See further information on supporting documents

You may also have to provide evidence of your English proficiency. You do not need to provide this at the time of your application to LSE, but we recommend that you do.  See our English language requirements .

When to apply

The application and funding deadline for this programme is 15 January 2024 . See the fees and funding section for more details.

Research proposal guidelines

Applicants for doctoral study with the Department of Media and Communications are required to submit a research proposal of  no more than 2,500 words  summarising and justifying their proposed research.

The research proposal will provide selectors with an idea of topics of interest, and help in matching candidates to potential supervisors. If your application is accepted, you may be permitted to re-negotiate your topic, subject to the Department’s ability to supervise the new topic.

The final project proposal should feature the following sections:

• Title : A clearly stated title / research question at the beginning of your proposal.
• Preferred potential supervisor:  Please indicate clearly on the first page of the proposal who you wish to supervise your project. Available supervisors can be found on our list of  Academic staff  (please note LSE Fellows cannot supervise PhD projects).
• Keywords:  Please include on the first page of the proposal up to 10 keywords or phrases which accurately reflect the content of your project (eg, 'internet governance', 'data privacy', 'children's media use', 'feminism', 'representation', 'platform studies').
• Introduction to research question(s):  What question(s) will you attempt to answer? Why is the topic interesting and important? Is there a theoretical and empirical 'gap' that your research will seek to fill? What core theories and concepts will you draw on?
• Literature Review:  Summarise the relevant literature and the field(s) to be contributed to. What are the main theories in the area? What are the critical empirical phenomena in the area? Specify the key references relevant to the proposed research. How do you position yourself vis-à-vis the theories and concepts you propose to use?
• Methodology:  How will you address the empirical aspects of the research? Which methodology is appropriate and why? If the research question requires a combination of different methodologies, how will they be related? Do you foresee any practical difficulties in pursuing the research (e.g. finding suitable participants or data sources)? If so, how might they be overcome?
• Conclusion:  What is the added value of the project? How will your research take our understanding forward in your chosen (sub-)field? 
• Bibliography:  A list of texts used in preparing your proposal. (Not to be included in the word count).

Fees and funding

Every research student is charged a fee in line with the fee structure for their programme. The fee covers registration and examination fees payable to the School, lectures, classes and individual supervision, lectures given at other colleges under intercollegiate arrangements and, under current arrangements, membership of the Students' Union. It does not cover  living costs  or travel or fieldwork.

Tuition fees 2024/25 for MPhil/PhD Media and Communications

Home students: £4,786 for the first year Overseas students: £22,632 for the first year

The fee is likely to rise over subsequent years of the programme. The School charges home research students in line with the level of fee that the Research Councils recommend. The fees for overseas students are likely to rise in line with the assumed percentage increase in pay costs (ie, 4 per cent per annum).

The Table of Fees shows the latest tuition amounts for all programmes offered by the School.

Fee status​

The amount of tuition fees you will need to pay, and any financial support you are eligible for, will depend on whether you are classified as a home or overseas student, otherwise known as your fee status. LSE assesses your fee status based on guidelines provided by the Department of Education.

Further information about fee status classification.

Scholarships, studentships and other funding

The School recognises that the  cost of living in London  may be higher than in your home town or country, and we provide generous scholarships each year to home and overseas students.

This programme is eligible for  LSE PhD Studentships , and  Economic and Social Research Council (ESRC) funding . Selection for the PhD Studentships and ESRC funding is based on receipt of an application for a place – including all ancillary documents, before the funding deadline.   Funding deadline for the LSE PhD Studentships and ESRC funding: 15 January 2024

In addition to our needs-based awards, LSE also makes available scholarships for students from specific regions of the world and awards for students studying specific subject areas.  Find out more about financial support.

External funding 

There may be other funding opportunities available through other organisations or governments and we recommend you investigate these options as well.

Further information

Fees and funding opportunities

Information for international students

LSE is an international community, with over 140 nationalities represented amongst its student body. We celebrate this diversity through everything we do.  

If you are applying to LSE from outside of the UK then take a look at our Information for International students . 

1) Take a note of the UK qualifications we require for your programme of interest (found in the ‘Entry requirements’ section of this page). 

2) Go to the International Students section of our website. 

3) Select your country. 

4) Select ‘Graduate entry requirements’ and scroll until you arrive at the information about your local/national qualification. Compare the stated UK entry requirements listed on this page with the local/national entry requirement listed on your country specific page.

Programme structure and courses

All First year students are MPhil students until they pass their upgrade, at which point they will become PhD students.

Theories and concepts training

Research Seminar for Media, Communications and Culture Focuses on the key conceptual issues and analytical strategies required in media and communication research, with special reference to the study of the changing environment of media production, dissemination and consumption, under conditions of globalisation and digitisation of information. Each participant must make at least one presentation annually.

One full unit or two half units of theory courses, chosen from the School’s graduate course provision. Courses are to be chosen in liaison with the primary supervisor/co-supervisors and will be approved by the Doctoral Programme Director. For MPhil students who have no background in the field, it is strongly advised that they select at least one half unit on Media and Communications.

Research methodology training

MPhil students will take Advanced Methods of Research in Media and Communications . This is a course which involves 3 discrete sections:

i. Principles of Research in Media and Communications: a series of lectures offered by Department of Media and Communications faculty in Autumn Term. The lectures will normally cover the following topics central to research design across the social sciences, with a specific emphasis on their application to media and communications contexts: the general nature of research as social inquiry, interviewing, discourse analysis, social network analysis, content analysis, visual analysis, survey design/questionnaires, case studies, ethnography and participant observation, as well as research ethics.

ii. Specialist workshops: Workshops (three hours) x 5 Winter Term (each comprised of one 3-hour session), offered by Department of Media and Communications faculty in Winter Term. Students are required to participate in all five workshops.

iii. Principles of Social Research Analysis: Students have to take at least one quantitative analysis course offered by the Department of Methodology ( Introduction to Quantitative Methods for Media and Communications is the basic option). In addition, students need to take either another quantitative or a qualitative analysis course offered by the Department of Methodology. The combination of courses must be approved by the supervisor and discussed with the Advanced Methods of Research in Media and Communications (including Qualitative and Quantitative Analysis) convenor. Students will not be permitted to select Fundamentals of Social Science Research or  Qualitative Research methods .

Upgrade process

In addition to satisfactory completion of the above training, all MPhil students will be required to submit a thesis proposal of 10,000 words to their thesis committee. This paper needs to include a substantive statement of the aims, theories and methods proposed for the thesis, a tentative chapter outline, an indicative bibliography and a timetable for completion.

Together with any examination/s for quantitative methodological courses, the thesis proposal will form part of the evaluation process, and, together with an upgrade viva, will determine whether students are permitted to upgrade from MPhil to PhD and continue into their second year

Second year 

All upgraded PhD students must submit an end-of-year reflection document.

Third year 

Full time PhD students must submit their thesis by the end of their fourth year, part-time PhD students must submit their thesis by the end of their eighth year.

All upgraded PhD students not submitting their thesis must submit an end-of-year reflection document.

For the most up-to-date list of optional courses please visit the relevant School Calendar page.

You must note, however, that while care has been taken to ensure that this information is up to date and correct, a change of circumstances since publication may cause the School to change, suspend or withdraw a course or programme of study, or change the fees that apply to it. The School will always notify the affected parties as early as practicably possible and propose any viable and relevant alternative options. Note that the School will neither be liable for information that after publication becomes inaccurate or irrelevant, nor for changing, suspending or withdrawing a course or programme of study due to events outside of its control, which includes but is not limited to a lack of demand for a course or programme of study, industrial action, fire, flood or other environmental or physical damage to premises.  

You must also note that places are limited on some courses and/or subject to specific entry requirements. The School cannot therefore guarantee you a place. Please note that changes to programmes and courses can sometimes occur after you have accepted your offer of a place. These changes are normally made in light of developments in the discipline or path-breaking research, or on the basis of student feedback. Changes can take the form of altered course content, teaching formats or assessment modes. Any such changes are intended to enhance the student learning experience. You should visit the School’s  Calendar , or contact the relevant academic department, for information on the availability and/or content of courses and programmes of study. Certain substantive changes will be listed on the  updated graduate course and programme information page.

Supervision, progression and assessment

Supervision .

Doctoral supervision in the Department takes one of two forms, with faculty offering either primary and secondary supervision; or co-supervision, ie, joint supervisors with broadly similar responsibilities. In all cases, the primary supervisor or one co-supervisor will be at professorial or associate professorial level.

New doctoral researchers are assigned to supervisors with requisite knowledge in the chosen field. The supervisory team will normally be made up of Departmental faculty, but if you are working on a topic with a particularly interdisciplinary focus, it may be appropriate for a secondary supervisor or co-supervisor to be enlisted from another LSE Department. In such cases, either the primary supervisor or one co-supervisor will be Department of Media and Communications faculty.

Each doctoral researcher will be assigned a thesis committee consisting of their two supervisors and a senior member of the Department's faculty as chair. This committee will act as the review panel at the end of the first year of registration and in the decision to upgrade a student from MPhil to PhD. The thesis committee also provides feedback on draft chapters submitted at the end of the second year and remains responsible for over-viewing the student's progress in subsequent years

Please see our list of  Academic Staff  to view potential supervisors (please note that LSE Fellows cannot act as doctoral supervisors).

Progression and upgrade requirements

You will initially register for the MPhil and follow a taught programme involving coursework which is formally assessed. Towards the end of your first year, you will submit a 10,000-word research proposal. This paper will include a substantive statement of the aims, theories and methods proposed for the thesis, a tentative chapter outline, an indicative bibliography and a timetable for its completion. Evaluation of this paper, together with an oral examination based on the thesis proposal and the submission of satisfactory coursework, will contribute to assessing whether you are permitted to upgrade from MPhil to PhD and continue into your second year.

You will be assigned a Thesis Committee consisting of your two supervisors and a senior member of the Department's faculty as Chair. This committee will act as the review panel at the end of the first year of registration and in the decision to upgrade you from MPhil to PhD. The Thesis Committee also provides feedback on draft chapters submitted at the end of the second year and remains responsible for overviewing your progress in subsequent years.

All upgraded PhD students must submit an end-of-year reflection document at the end of their second year and each subsequent year in which they are not submitting their thesis.

Student support and resources

We’re here to help and support you throughout your time at LSE, whether you need help with your academic studies, support with your welfare and wellbeing or simply to develop on a personal and professional level.

Whatever your query, big or small, there are a range of people you can speak to who will be happy to help.  

Department librarians   – they will be able to help you navigate the library and maximise its resources during your studies. 

Accommodation service  – they can offer advice on living in halls and offer guidance on private accommodation related queries.

Class teachers and seminar leaders  – they will be able to assist with queries relating to specific courses. 

Disability and Wellbeing Service  – they are experts in long-term health conditions, sensory impairments, mental health and specific learning difficulties. They offer confidential and free services such as  student counselling,  a  peer support scheme  and arranging  exam adjustments.  They run groups and workshops.  

IT help  – support is available 24 hours a day to assist with all your technology queries.   

LSE Faith Centre  – this is home to LSE's diverse religious activities and transformational interfaith leadership programmes, as well as a space for worship, prayer and quiet reflection. It includes Islamic prayer rooms and a main space for worship. It is also a space for wellbeing classes on campus and is open to all students and staff from all faiths and none.   

Language Centre  – the Centre specialises in offering language courses targeted to the needs of students and practitioners in the social sciences. We offer pre-course English for Academic Purposes programmes; English language support during your studies; modern language courses in nine languages; proofreading, translation and document authentication; and language learning community activities.

LSE Careers  ­ – with the help of LSE Careers, you can make the most of the opportunities that London has to offer. Whatever your career plans, LSE Careers will work with you, connecting you to opportunities and experiences from internships and volunteering to networking events and employer and alumni insights. 

LSE Library   –   founded in 1896, the British Library of Political and Economic Science is the major international library of the social sciences. It stays open late, has lots of excellent resources and is a great place to study. As an LSE student, you’ll have access to a number of other academic libraries in Greater London and nationwide. 

LSE LIFE  – this is where you should go to develop skills you’ll use as a student and beyond. The centre runs talks and workshops on skills you’ll find useful in the classroom; offers one-to-one sessions with study advisers who can help you with reading, making notes, writing, research and exam revision; and provides drop-in sessions for academic and personal support. (See ‘Teaching and assessment’). 

LSE Students’ Union (LSESU)  – they offer academic, personal and financial advice and funding.  

PhD Academy   – this is available for PhD students, wherever they are, to take part in interdisciplinary events and other professional development activities and access all the services related to their registration. 

Sardinia House Dental Practice   – this   offers discounted private dental services to LSE students.  

St Philips Medical Centre  – based in Pethwick-Lawrence House, the Centre provides NHS Primary Care services to registered patients.

Student Services Centre  – our staff here can answer general queries and can point you in the direction of other LSE services.  

Student advisers   – we have a  Deputy Head of Student Services (Advice and Policy)  and an  Adviser to Women Students  who can help with academic and pastoral matters.

Student life

As a student at LSE you’ll be based at our central London campus. Find out what our campus and London have to offer you on academic, social and career perspective. 

Student societies and activities

Your time at LSE is not just about studying, there are plenty of ways to get involved in  extracurricular activities . From joining one of over 200 societies, or starting your own society, to volunteering for a local charity, or attending a public lecture by a world-leading figure, there is a lot to choose from. 

The campus 

LSE is based on one  campus  in the centre of London. Despite the busy feel of the surrounding area, many of the streets around campus are pedestrianised, meaning the campus feels like a real community. 

Life in London 

London is an exciting, vibrant and colourful city. It's also an academic city, with more than 400,000 university students. Whatever your interests or appetite you will find something to suit your palate and pocket in this truly international capital. Make the most of career opportunities and social activities, theatre, museums, music and more. 

Want to find out more? Read why we think  London is a fantastic student city , find out about  key sights, places and experiences for new Londoners . Don't fear, London doesn't have to be super expensive: hear about  London on a budget . 

Student stories

Ludmila lupinacci amaral phd researcher porto alegre, brazil.

When I first decided to apply to the Department of Media and Communications, the possibility of meeting, and engaging in intellectually stimulating discussions with renowned international scholars of the field was one of my crucial incentives. As someone who comes from a developing country, the idea of having contact with those who constitute the cornerstone of my academic background – and most of my bibliography! – had been, until then, nothing more than a distant daydream.

I evidently had a personal interest in enjoying the structure of a world-class institution such as LSE, and in the benefits that this experience could potentially bring to my curriculum and prospective career. Nevertheless, the central motivation for my application was my understanding that the Department of Media and Communications maintains a strong focus on the development of a broad set of research skills, both theoretical and methodological. After one year in the doctoral programme, I can confirm my impressions were spot-on. What is distinctive about the Department, I would add, is the interdisciplinary, but always critical, approach it provides and fosters.

Being a PhD student is, at the same time, a challenging, rewarding, stressful, inspiring, and emotionally demanding experience. However, in the Department of Media and Communications, the faculty, the staff, and the colleagues provide a welcoming and encouraging environment for early-stage researchers. I have always heard how doing a PhD can be a lonely and socially isolating process. My experience in this first year of registration, however, shows me that this is, thankfully, not always the case.

View Ludmila's profile .

Richard Stupart PhD Researcher Johannesburg, South Africa

I chose the Department of Media and Communications for my PhD primarily because it contained so many of the world’s leading researchers working on projects connected to the mediation of distant suffering, public action, and humanitarianism. It was an area that had interested me for a while, and LSE turned out to be the perfect home for my project.

The first day at school, as it were, was terrifying – a chance to meet academic heroes and accomplished first-year PhD colleagues from a range of backgrounds. It surprised me how approachable my supervisors, colleagues, and the Department in general was, and the intense reading and discussions of the first year made it one of the most intellectually fulfilling of my life. PhD study has meant developing a new relationship with reading, writing, and argumentation which can be equal parts intense and rewarding, but in moments where I’ve paused from worrying about how much I still don’t know and haven’t read, it’s incredible to see just how far I’ve developed already.

My own research has developed into a project looking at the work of journalists covering conflict and its effects in South Sudan – something perhaps unconventional to most media and communications departments. LSE has been probably the most supportive environment in which to be doing this work, though. The presence of so many colleagues interested in questions of the representation of suffering, journalism in difficult contexts, and postcolonial critiques of many ‘foreign correspondent’ studies has been a constantly valuable resource. Being granted the freedom – and support – to do practical fieldwork in Juba and Malakal in South Sudan really drove home that this was a space in which I really did have the freedom to do the practical work involved in pursuing my project where I needed to.

At the time of writing I am heading into my third year, and there is a great deal of writing and thinking still on the horizon, but I’ve no doubt at all that I’ve found the right academic home in which to be doing it.

  View Richard's profile .

SSu-Han Yu PhD Resaercher Taoyuan, Taiwan

The reason I chose the Department of Media and Communications for my PhD may seem obvious, considering it has been ranked within the top 3 in the QS World University Rankings for Communication and Media Studies for the past three years. Nevertheless, the rankings indicators do not tell the whole story, as faculty in the Department not only excel in conducting research, but are always ready to listen, giving advice and feedback. In particular, I am very impressed by how much care and respect my supervisors have shown not only to my studies, but also to my professional development.

During my studies, I have had access to a large pool of research and teaching opportunities within and beyond the Department, which have allowed me to coordinate with external research institutions, organise international conferences, exhibit research findings, and write for publications. Additionally, I have gained knowledge and experience of engaging graduate students in seminar discussions through my role as classroom assistant.

Most importantly, however, my PhD journey would not have been the same without my peers. Although I expected LSE to attract talented individuals from around the world, I did not foresee that my cohort’s support and their enthusiasm for research and social change would help sustain me during the moments of self-doubt inevitable within the PhD process. The commitment to advancing knowledge and improving the state of the world demonstrated by my peers, faculty, and visiting fellows is as stimulating as the diverse events one can enjoy whilst studying in London.

View Ssu-Han's profile.

Preliminary reading

• Baym N. K. (2010) Personal Connections in the Digital Age, Polity
• Boltanski l. and Chiapello E. (2001) The New Spirit of Capitalism London: Verso
• Carey J. W. (1989) Communication as Culture New York, NY: Routledge
• Chadwick A. (2017) The Hybrid Media System: Politics and Power – 2nd Edition. Oxford: Oxford University Press
• Chesher C. Crawford K. and Dunne A. (2014) Understanding the Internet. Language, technology, Media, Power London: MacMillan. Palgrave
• Chouliaraki L. (2013) The Ironic Spectator. Solidarity in the Age of Post-humanitarianism Cambridge: Polity
• Couldry N. (2012) Media, Society, World Cambridge: Polity
• Lievrow A. L. and Livingstone S. (eds.) (2006) The Handbook of New Media (updated edition) London: Sage
• Mansell R. (2012) Imagining the Internet Oxford: OUP
• Papacharissi Z. (2014) Affective Publics. Oxford: OUP
• Rogers R. (2013) Digital Methods Cambridge, Mass: MIT Press
• Wacquant L. and Bourdieu P. (1992) Introduction to Reflexive Sociology Chicago: University of Chicago Press
• Silverstone R. (20060 Media and Morality. On the Rise of Mediapolis Cambridge: Polity

Quick Careers Facts for the Department of Media & Communications

Median salary of our PG students 15 months after graduating: £30,000

Top 5 sectors our students work in:

• Advertising, Marketing, PR, Media, Entertainment, Publishing and Journalism           
• Government, Public Sector and Policy   
• Education, Teaching and Research            
• Consultancy      
• International Organisations

The data was collected as part of the Graduate Outcomes survey, which is administered by the Higher Education Statistics Agency (HESA). Graduates from 2020-21 were the fourth group to be asked to respond to Graduate Outcomes. Median salaries are calculated for respondents who are paid in UK pounds sterling and who were working in full-time employment.

Students who successfully complete the programme often embark on an academic career. 

Further information on graduate destinations for this programme

Support for your career

Many leading organisations give careers presentations at the School during the year, and LSE Careers has a wide range of resources available to assist students in their job search. Find out more about the  support available to students through LSE Careers .

Find out more about LSE

Discover more about being an LSE student - meet us in a city near you, visit our campus or experience LSE from home. 

Experience LSE from home

Webinars, videos, student blogs and student video diaries will help you gain an insight into what it's like to study at LSE for those that aren't able to make it to our campus.  Experience LSE from home . 

Come on a guided campus tour, attend an undergraduate open day, drop into our office or go on a self-guided tour.  Find out about opportunities to visit LSE . 

LSE visits you

Student Marketing, Recruitment and Study Abroad travels throughout the UK and around the world to meet with prospective students. We visit schools, attend education fairs and also hold Destination LSE events: pre-departure events for offer holders.  Find details on LSE's upcoming visits . 

How to apply

Virtual Graduate Open Day

Register your interest

Related programmes, mphil/phd data, networks and society.

Code(s) P3ZN

MPhil/PhD Gender

Code(s) Y2ZG

MSc Media and Communications (Research)

Code(s) P4U6

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Executive Master's in Marketing and Strategic Communications

Online with On-site Residency

Find your path to the c-suite..

You've launched new products, developed competitive strategies, managed creative campaigns, and delivered the results... now it's time to elevate your own brand and reputation through an NYU executive master's degree . Prepare for new opportunities in strategic marketing and communications while building leadership skills for the C-Suite.

A TRANSFORMATIVE NYU EXECUTIVE EDUCATION

Designed by senior-level professionals for marketing and PR executives on the rise, the 5-semester program features 1 week in-person at the start + 4 days in-person at the end. The rest is online, affording you the flexibility to complete your degree while working full time.

The program is offered by the  NYU School of Professional Studies , a leader and innovator in workforce development and industry focused education. Developed and delivered by a globally recognized research and teaching university, this degree prepares you for the unprecedented changes occurring in these fields, affords invaluable networking opportunities, and provides the NYU competitive advantage that will position you for success.

Discover NYU SPS: Graduate Admissions Information Session

Join an online session to learn more about our graduate degree programs, including the Executive Master's in Marketing and Strategic Communications. Our admissions team will give you insights into the NYU SPS experience, share details about the application process, and offer tips for creating a successful application. Current students will also share their personal experiences, providing a firsthand perspective on life as an SPS student.

7:00 PM until 8:00 PM EDT

7:00 PM until 8:00 PM EST

NYU SPS Graduate Open House

Join us in person on our New York City campus to learn more about our academic offerings, admissions, and financial aid. You will have the opportunity to meet representatives from the Executive Master's in Marketing and Strategic Communications program during this event.

9:00 AM until 1:00 PM EDT

Drive Growth Through Marketing & PR

Marketing and PR play a fundamental role in driving profitable and sustainable growth for companies and organizations. A key concern of many CEOs is the level of alignment among marketers and communicators with the broader goals of the business. The Executive Master’s in Marketing and Strategic Communications empowers you to leverage human insights, consumer behavior, competitive positioning, and well-crafted advertising and communications plans to secure and augment the overall health and growth of a business. 

Advance Your Digital & Data Capabilities

The contemporary marketing and PR professional needs to know how to harness the impact of digital technology in re-shaping product and service experiences and the broad and deep scope of ‘omni-channel’ data generated from consumers, media channels, and e-commerce platforms. The Executive Master’s in Marketing and Strategic Communications will strengthen your understanding of these transformational developments and equip you with the strategic and managerial skills to apply these capabilities to your work in marketing and PR. 

Expand Your Industry & Career Scope

The Executive Master’s in Marketing and Strategic Communications is focused on helping experienced marketing and PR professionals to elevate their career and path towards C-Suite responsibility and leadership roles. Through a focus on the broader business context for marketing and communications, and an engagement with senior leadership topics such as turnarounds or crisis management, students are coached and supported in their advancement. For those professionals who are interested in entering a new industry, specialized courses have been developed to explore opportunities to transition into new business domains such as fashion or healthcare.

Curriculum and Degree Requirements

You can find the full curriculum details for this program on this page of the University Bulletin. All other content, including this web page is for informational purposes only.

FAST FACTS INFORMATION

Entry term(s): Fall 2024

Program Format:  Executive Style: one week in-person at the start of the program + four days in-person at the end of the program + the rest of instruction provided online (synchronous and asynchronous instruction)

Program Highlights:  Cohort Model; Applied Professional Curriculum; Innovation Capstone course; Designed for executives in full-time positions

Employer Sponsorships:  The Executive Master's in Marketing and Strategic Communications program provides applicants and admitted students a  sample request for employer sponsorship , which can be used as a tool to have a conversation with your employer. Financial sponsorship is not required to apply or enroll in the program.

View the Pillars >

WHO SHOULD APPLY?

Accomplished and high caliber marketing and communications professionals with eight years of experience and responsibilities at the director or VP-level and above will benefit most from this degree program. Those who seek deeper knowledge and the leadership skills to: advance to the C-Suite, transition to working for larger brands or agencies, switch from one industry specialty to another or move from the agency to the client side, will find the course content offered invaluable in helping them to reach their professional goals and objectives.

WHY EARN THIS DEGREE?

This executive-level degree program offers greater applied professional insights than an MBA. In addition, unlike other marketing and communications degrees, it builds your expertise in marketing and public relations, with an integrated approach that prepares you for traditional executive-level positions, as well as for emerging roles such as Chief Growth Officer or Chief Experience Officer. Through the Executive Master's you’ll gain the critical thinking and leadership skills needed to effectively drive business growth through the marketing and PR functions.

"CMOs’ responsibilities are shifting, and around three quarters are now responsible for contributing to business growth (76%) and data and technology (74%)." Source: Cap Gemini Research Institute Report 2021

WHAT CAN I EXPECT?

Expect a stellar NYU education—one that leverages the program's location in NYC, while providing invaluable global insights. You’ll gain a deep understanding of the critical hard skills required for executive-level management of marketing and communications, including data science for informed decision-making, as well as soft skills such as negotiation and growth- orientation. Upon graduation, you’ll be prepared to assume roles, such as Chief Marketing Officer (CMO) or Chief Communications Officer (CCO).

"A full 61% of CMOs said they do not have a direct report who could step into the CMO role tomorrow." Source: CMO Club benchmark study from February 2020

WHO WILL TEACH ME?

Your professors are industry experts with deep practical and professional experiences, teaching alongside leading academics. They have designed a curriculum that will build the knowledge, skills, and abilities, that are critical for executives to think and act strategically in a complex and evolving marketing and communications environment. Their impeccable credentials, combined with their own years of experience in leadership roles will provide the insider's view that makes this degree so incredibly valuable.

Get to Know the Faculty >

A Mission That Drives Your Success

NEED GUIDANCE?

Committing to an executive-level course of study takes energy, drive, and the desire to move ahead. We are more than happy to answer your questions and provide guidance on next steps.  [email protected]

Inquiry form

Feel free to reach out to us with your questions using the online web form. 

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