sample cover letter marketing communications manager

Resume Worded   |  Career Strategy

14 communications manager cover letters.

Approved by real hiring managers, these Communications Manager cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Table of contents

• Communications Manager
• Senior Communications Manager
• Senior Communications Specialist
• Marketing Communications Coordinator
• PR & Communications Coordinator
• Alternative introductions for your cover letter
• Communications Manager resume examples

Communications Manager Cover Letter Example

Why this cover letter works in 2024, personal connection to the company.

By sharing a childhood memory of excitement around Microsoft's products, the applicant shows a genuine interest and personal connection to the company, making their application more memorable.

Quantifiable Accomplishment

Highlighting a specific achievement, like increasing social media engagement by 30%, provides concrete evidence of the applicant's skills and demonstrates their potential value to the company.

Relevant Experience

By mentioning a project that directly relates to the Communications Manager role, such as redesigning a newsletter, the applicant showcases their relevant experience and ability to contribute to the company's objectives.

Matching Personal Values with Company Culture

When you underline how your personal values align with the company's, you're not just saying you'll fit in; you're also showing that you understand and appreciate what the company stands for. This tells me you're committed and will likely thrive in our work environment.

Showcase tangible achievements

Pointing out a significant achievement where you made a measurable impact, like increasing user engagement by 40%, really helps paint a picture of your capabilities. It gives me an idea of what you could potentially bring to the table if we decide to hire you. And hey, who doesn't love hard numbers?

Demonstrate leadership and contextual relevance

The mention of leading a cross-functional team to create relatable tech content shows your leadership skills and your understanding of the audience. It also shows that you know our company well, and that you understand how we aim to make technology accessible to all. Great touch!

Express genuine excitement and alignment with the role

When you say what excites you about the role, it tells me you've done your homework on our company and the role. It also suggests that you're genuinely thrilled about the job, not just looking for the next paycheck.

Relate your skills to the company's mission

I love when you tell me how you're excited to contribute to Google's narrative. It shows that you understand our mission and that you're eager to be a part of it.

End with gratitude and a forward-looking note

Wrapping up your cover letter by thanking me for considering your application and expressing interest in discussing your alignment with the role is a classy move. It leaves a good impression and keeps the conversation open.

Connect personally with the company

Showing you know and use the company's products makes your application more personal and shows genuine interest.

Highlight communications success

Talking about your achievements with numbers shows the impact you can bring to the team.

Merge passion and profession

When you link your personal interests with your professional skills, it suggests you'll be more motivated and engaged in your work.

Admire the company's impact

Expressing admiration for what the company does builds a connection and shows you share their values.

Show eagerness to contribute

Ending with a forward-looking statement shows you're excited about the opportunity to make a difference.

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Highlight your admiration for the company

Expressing your long-standing respect for Edelman and its storytelling prowess immediately grabs attention and shows you're not just looking for any job, but this one specifically.

Demonstrate your social media success

Quantifying your achievements, like increasing engagement and website traffic, provides solid evidence of your ability to execute successful campaigns.

Emphasize creative problem-solving

Your initiative in launching a guerrilla marketing campaign reveals your capability to think creatively and achieve significant results.

Advocate for innovation in communication

Stating your belief in taking risks and pushing boundaries aligns with the dynamic nature of a communications manager role, showing you're ready to lead with bold ideas.

Show eagerness to join the team

Your conclusion reaffirms your interest in the role and your desire to contribute to the company’s mission, making a strong final impression.

Connect your passion to the company's mission

Showing you understand and admire the company’s work strengthens your application. It tells me you're not just looking for any job, but you're interested in this particular role because it aligns with your personal interests and professional goals.

Highlight your achievements with numbers

By mentioning specific results, like increasing engagement or website traffic, you make your past success tangible. It’s easier for me to see the potential impact you could have in our company when you quantify your accomplishments.

Demonstrate experience in managing challenges

Talking about your crisis communication skills shows you're prepared for difficult situations. It reassures me that you can handle pressure and maintain the company’s good standing during challenging times.

Show eagerness to support the company’s goals

Expressing your admiration for our mission and your desire to contribute to it makes me see you as a potential team player who’s motivated by more than just the job itself.

Close with a forward-looking statement

Ending your cover letter on an optimistic note about discussing your contribution to our success leaves a positive impression. It makes me more inclined to want to meet you and learn more about how you can fit into our team.

Senior Communications Manager Cover Letter Example

Demonstrating impact through concrete metrics.

By quantifying your achievements, like you did when you mentioned the 35% increase in employee engagement, you're illustrating the tangible impact of your work. This makes your skills and your potential contribution real and relatable for me.

Senior Communications Specialist Cover Letter Example

Highlight strategic thinking and results.

Sharing about a marketing campaign you led that increased product visibility significantly tells me you are strategic, results-oriented, and can handle responsibility. It's a strong, compelling way to demonstrate the kind of value you can add to our team.

Prove crisis management skills

Handling a crisis communication plan during a data breach? That's a high-pressure situation, and your ability to manage it shows resilience, strategic thinking, and quick decision-making. These qualities are key for a Senior Communications Specialist, especially in a big company like Microsoft.

Connect with company initiatives

Your excitement to work on Microsoft’s AI for Good initiative shows me that you value our company's broader impact beyond just product and profit. It shows me that you’re not just interested in a job, you're interested in our mission.

Express a clear intention to contribute

Expressing your eagerness to bring your strategic thinking, creativity, and passion to Microsoft gives me a sense of your motivation and commitment. And that's exactly what we need in a Senior Communications Specialist.

End on an anticipatory note

Thanking us for considering your application and expressing your desire to discuss how you fit into the Microsoft team is a positive and proactive way to close your letter. It tells us that you're excited about this opportunity and ready to take the next step.

Show genuine interest in the company

Starting with your long-term interest in the company demonstrates you have a deep understanding of their evolution and growth.

Share specific achievements

Detailing a successful project with measurable outcomes suggests you're results-oriented and can replicate success.

Express alignment with the company's mission

Highlighting your excitement about the company's goals suggests you'll be a passionate and committed team member.

Link experience to company needs

Demonstrating how your background can support the company's objectives suggests you're a strong fit for the role.

Convey enthusiasm for the role

Ending with enthusiasm about joining the team shows you're not just looking for any job, but this specific role at this company.

Connect personal passion with professional goals

A cover letter shines when you link your deep interest in storytelling to the job. This shows me you're not just looking for any job, but one where you can use your passion.

Show your PR impact with numbers

Mentioning specific achievements, like increasing brand awareness and sales through a campaign, demonstrates clear value. It helps me see the direct impact of your work.

Highlight creative strategy in communications

Stressing your belief in pushing creative limits to spark conversations tells me you're innovative. It's important for roles needing fresh ideas.

Emphasize teamwork in creating impactful work

Expressing eagerness to collaborate with our team shows that you value collective success over individual achievements. This is key in our collaborative environment.

Express eagerness to contribute

Your closing statement makes it clear you're not just seeking a job, but an opportunity to make a meaningful difference. This enthusiasm is what we look for.

Make your personal values a strong point

Your connection to our cause right from the start makes me interested in you. It’s important for me to find someone who not only has the skills but also shares our commitment to conservation.

Use your past success to show potential impact

Detailing a past campaign’s success in tangible metrics, such as donation and volunteer increases, suggests you could achieve similar results with us. It clearly outlines what you bring to the table.

Align your interests with our focus areas

By highlighting your alignment with our science-based approach and value in partnerships, you position yourself as a good fit. It tells me you’ve done your homework and understand what we value most.

Express genuine enthusiasm for the role

Your excitement about joining our mission is contagious. It makes me more eager to consider you for the role because it’s clear you're passionate about the work we do.

End with a hopeful look towards the future

Your closing shows respect for the process and eagerness to be a part of our team. It sets a positive tone and makes me want to explore how you might contribute to our goals.

Marketing Communications Coordinator Cover Letter Example

Start with a personal connection.

Talking about your first experience with Canva makes your cover letter memorable. It shows your genuine interest in the company.

Show your marketing impact

Describing a specific project where you increased website traffic and lead generation by notable percentages showcases the direct impact of your work.

Translate customer needs into stories

Your ability to understand and craft stories based on customer interviews is a critical skill for a marketing communications coordinator.

Express admiration for the company

Sharing your respect for Canva’s mission enhances your cover letter by aligning your values with those of the company.

Close with enthusiasm

Ending your cover letter on a note of excitement about the role demonstrates your eagerness to contribute to the team.

Connect your passion with the job

When you talk about how the job fits your interests, it shows you're likely to be motivated and stay in the role longer. This is something hiring managers look for.

Quantify your marketing success

Giving clear numbers shows the real impact you have made. This is very convincing for hiring managers because it proves you can bring results.

Show enthusiasm for the role

Expressing excitement for the job and the company's mission makes you stand out as someone who will bring positive energy and dedication to the team.

Highlight your desire to contribute

Ending your letter by talking about how you can help the company shows you're thinking about what you can give, not just what you can get. This makes you look like a team player.

Always be polite

A polite closing shows good manners and professionalism, leaving a positive last impression on the hiring manager.

PR & Communications Coordinator Cover Letter Example

Match personal enthusiasm with company's reputation.

Starting by aligning your passion for PR with our known strengths in the field tells me you've done your homework and see yourself here.

Use success stories to demonstrate capability

Detailing how you secured media coverage for a client highlights not just your skills, but your drive and persistence. It's compelling evidence of what you can do.

Connect strategic thinking with business goals

When you talk about using communications to meet business objectives, it shows you understand the bigger picture. We need someone who sees beyond just the task at hand.

Show an understanding of media relations

Your experience on both sides of media relations gives you a unique perspective on what stories will resonate. This is a valuable asset in PR roles.

Highlight your eagerness to add value

Ending with a note on how you want to contribute to our success makes a strong closing. It shows you're proactive and ready to make an impact.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

Cover Letters For Jobs Similar To Communications Manager Roles

• Communications Coordinator Cover Letter Guide
• Communications Coordinator / PR Coordinator Cover Letter Guide
• Communications Director Cover Letter Guide
• Communications Manager Cover Letter Guide
• Communications Specialist Cover Letter Guide
• Entry Level Communications Cover Letter Guide
• Press Secretary Cover Letter Guide
• Public Relations Manager Cover Letter Guide

Other Marketing Cover Letters

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• Marketing Manager Cover Letter Guide
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Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.

6 Professional Communication Manager Cover Letter Examples for 2024

In your communication manager cover letter, it is imperative to showcase your exceptional communication skills. Clearly articulate your ability to manage and streamline internal and external communications across various platforms. Demonstrate your leadership in aligning communication strategies with organizational goals. Your cover letter should reflect your expertise in crafting messages that resonate with diverse audiences.

All cover letter examples in this guide

Communications Coordinator

Communications Officer

Communications Specialist

Internal Communications

Director of Communications

Cover letter guide.

Communication Manager Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Communication Manager Cover Letter

Key Takeaways

Crafting a communication manager cover letter can be a daunting task, especially after you've already dived into the job application process, only to realize it's a required step. Your cover letter is your chance to narrate your proudest professional moment without echoing your resume. Striking the right balance between formality and authentic storytelling, while steering clear of clichés and keeping it to one page, might seem challenging. Let's simplify the process together.

• Write a communication manager cover letter that helps you stand out (and get the job);
• Understand how to start and end your communication manager cover letter with the appropriate greeting;
• What to include in the body of your communication manager cover letter to put your best foot forward;
• Your most important achievements - how to present them as part of your communication manager cover letter.

And if you want to make your life even easier, simply drag and drop your communication manager resume into Enhancv's AI cover letter generator, and it will write your cover letter for you in just a few moments.

If the communication manager isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

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Communication Manager cover letter example

Lucas Rodriguez

New York City, New York

+1-(234)-555-1234

[email protected]

• Highlighting quantifiable achievements (e.g., "company visibility by an impressive 150%" and "200% increase in website traffic") demonstrates the applicant’s ability to deliver measurable results, which is persuasive to hiring managers.
• Connecting past work experiences directly to the potential contributions to the new company (e.g., "elevated customer engagement" linked to a 40% growth in sales) showcases the candidate’s understanding of how their skills and experience can benefit the prospective employer.
• Expressing alignment with the company’s mission and values (e.g., shared appreciation for renewable energy and sustainable innovation) helps establish a cultural fit, which is essential for long-term success in any organization.
• Ending with a call to action (e.g., "An opportunity to further discuss…") is a proactive step that can prompt the hiring manager to move forward with an interview invitation.

The must-have sections and format of your communication manager cover letter

When writing your communication manager cover letter, keep in mind that it'll only be read by the recruiters and not the Applicant Tracker System (or software used to assess your profile). That's why you should structure your content with a/an:

• Header (apart from your contact information, include your name, the role you're applying for, and the date);
• Personalized salutation;
• Opening paragraph to win the recruiters over;
• Middle paragraph with key details;
• Closing that starts from clichés;
• Sign off (that's not mandatory).

Industry standards dictate your paragraphs to be single-spaced and to wrap your content in a one-inch margin. Designing your communication manager cover letter, refer to one of our templates , which automatically takes care of the spacing and margins.

Choose the same font for your communication manager cover letter as you did for your resume : the likes of Lato and Bitter would help you to stand out in a sea of cover letters in Arial or Times New Roman.

Export your whole communication manager cover letter from our builder in PDF to keep the same formatting and image quality.

The top sections on a communication manager cover letter

Header with contact information: This section is crucial as it provides the recruiter with your name, address, phone number, email, and the date, ensuring they can easily reach out to you for follow-up conversations.

Greeting: A personalized greeting to the hiring manager shows that you’ve done your research and are serious about the role, which is a key characteristic of a good Communication Manager who needs to excel at targeted messaging.

Introduction: In this part, you should immediately indicate your enthusiasm for the role and highlight your most compelling communication-related accomplishment to grab the recruiter’s attention right from the start.

Body paragraphs detailing relevant experience and skills: This section should focus on your specific experiences that align with the job description, such as strategies you've implemented in previous roles, successful campaigns you've led, or your ability to effectively manage a team of communicators.

Closing and call to action: A strong closing reiterates your interest in the position and suggests the next steps or invites the recruiter to contact you, demonstrating your proactive communication skills and enthusiasm for the job opportunity.

Key qualities recruiters search for in a candidate’s cover letter

• Strategic thinking and planning abilities: Crucial for developing effective communication strategies aligned with organizational goals.
• Exceptional writing and editing skills: Essential for crafting clear, compelling messages for diverse audiences and channels.
• Proven experience in crisis communication management: Important to maintain brand reputation and quickly address any negative publicity.
• Strong leadership and team management experience: Necessary to guide the communication team and oversee multiple projects simultaneously.
• Expertise in digital marketing and social media trends: Vital for staying ahead in the rapidly evolving digital landscape and reaching target demographics.
• Solid track record of successful media relations: Important for building and sustaining positive relationships with journalists and media outlets.

What greeting should you use in your communication manager cover letter salutation

A simple "Hello" or "Hey" just won't work.

With your communication manager cover letter salutation , you set the tone of the whole communication.

You should thus address the hiring managers by using their first (or last name) in your greeting.

But how do you find out who's recruiting for the role?

The easiest way is to look up the role on LinkedIn or the corporate website.

Alternatively, you could also contact the organization via social media or email, for more information.

Unable to still obtain the recruiter's name?

Don't go down the "To whom it may concern path". Instead, start your cover letter with a "Dear HR team".

List of salutations you can use

• Dear Hiring Manager,
• Dear [Recipient's Name],
• Dear [Department] Team,
• Dear [Company Name] Recruiter,
• Dear [Mr./Ms./Dr.] [Last Name],

How to start your communication manager cover letter introduction

The opening paragraph of your communication manager cover letter can seem like a real enigma.

Where do you start writing ?

In your communication manager cover letter introduction, focus on yourself by stating what:

• gets you motivated and excited about the role;
• you like best about the company, from culture to awards.

Write no more than two sentences, which are both authentic and show your enthusiasm for the opportunity.

That one achievement in your communication manager cover letter body

The lengthiest part of your communication manager cover letter is the body.

Within the next three to six middle paragraphs, present yourself as the best candidate for the role .

How can you do that without retelling your whole professional resume?

Select one key achievement that covers job-crucial skills and technologies (and is memorable).

Within the body of your communication manager cover letter, aim to tell the story of how you achieved your success. Also, write about how this would help out your potential team.

Closing paragraph basics: choose between a promise and a call to action

You've done all the hard work - congratulations! You've almost reached the end of your communication manager cover letter .

But how do you ensure recruiters, who have read your application this far, remember you?

Most communication manager professionals end their cover letter with a promise - hinting at their potential and what they plan on achieving if they're hired.

Another option would be to include a call for follow-up, where you remind recruiters that you're very interested in the opportunity (and look forward to hearing from them, soon).

Choose to close your communication manager cover letter in the way that best fits your personality.

What to write on your communication manager cover letter, when you have zero experience

The best advice for candidates, writing their communication manager cover letters with no experience , is this - be honest.

If you have no past professional roles in your portfolio, focus recruiters' attention on your strengths - like your unique, transferrable skill set (gained as a result of your whole life), backed up by one key achievement.

Or, maybe you dream big and have huge motivation to join the company. Use your communication manager cover letter to describe your career ambition - that one that keeps you up at night, dreaming about your future.

Finally, always ensure you've answered why employers should hire precisely you and how your skills would benefit their organization.

Key takeaways

Your communication manager cover letter is your best shot at standing out by showing your motivation and the unique skills you'd bring to the job:

• Chose no more than one achievement, which you'd be talking about in the body of your communication manager cover letter, by focusing on skills and outcomes;
• Address recruiters with their first or last name, or "Dear Hiring Manager" in your communication manager cover letter greeting;
• Introduce in no more than two sentences what makes your profile unique (perhaps it's your motivation, enthusiasm, or appreciation of the company you're applying for);
• Select the same font you have used in your resume (avoid Times New Roman and Arial, as most candidates tend to invest in them);
• Close your communication manager cover letter with a promise of how you see yourself growing in the company and the benefits you'd bring about.

Communication Manager cover letter examples

Explore additional communication manager cover letter samples and guides and see what works for your level of experience or role.

Cover letter examples by industry

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Marketing Manager Cover Letter Examples and Templates for 2024

• Cover Letter Examples
• Cover Letter Text Examples

How To Write a Marketing Manager Cover Letter

A great marketing manager cover letter can make all the difference during the job hunt. To create a lasting impression on potential employers, feature accomplishments demonstrating your marketing expertise and leadership capabilities. Showcase your ability to execute high-impact campaigns in alignment with target audiences. This guide provides cover letter examples and expert tips to help you land your next big job opportunity.

Marketing Manager Cover Letter Templates and Examples

• Entry-Level
• Senior-Level

Marketing Manager Text-Only Cover Letter Templates and Examples

Joseph Corbin Marketing Manager | [email protected] | (123) 456-7890 | Los Angeles, CA 12345 | LinkedIn

January 1, 2024

Celia Alvarez Senior Hiring Manager Cadence Marketing Solutions (987) 654-3210 [email protected]

Dear Ms. Alvarez:

I’m reaching out to apply for the marketing manager position with Cadence Marketing Solutions that I found on LinkedIn. At West Coast Airlines, I developed and implemented large-scale campaigns to enhance brand awareness, which contributed to a 25% increase in online sales conversions. I can achieve similar success for your clients in this role.

Cadence Marketing Solutions’ reputation for revitalizing brand images draws me to apply for this opportunity . As a marketing professional, I pride myself on my ability to refine brand messaging in alignment with target audiences and long-term business goals. I can create value for your clients based on my career achievements:

• Led high-impact campaigns to enhance brand awareness for a premiere airline valued at $200 million, oversaw the redesign of landing page, and increased sales conversions by 25%
• Managed and built a 20-person marketing team, oversaw paid, social, and digital marketing initiatives, and achieved a 150% return on investment (ROI) on average for marketing campaigns
• Analyzed key performance indicators (KPIs), market indicators, and industry trends to revamp brand messaging and identity with an emphasis on diversity, inclusion, and equity (DEI)

I’d like to set up an interview to discuss how my expertise in brand messaging could be an asset to your team. Feel free to contact me via phone or email at your convenience. I appreciate your time and consideration.

Best regards,

Joseph Corbin

Aliya Jackson Marketing Manager | [email protected] | (123) 456-7890 | Boston, MA 12345 | LinkedIn

Hector Santos Senior Hiring Manager Vanguard Brewing Company (987) 654-3210 [email protected]

Dear Mr. Santos:

I’m interested in applying for the marketing manager position with Vanguard Brewing Company. As you can see from my attached resume, I have over eight years of experience developing and implementing digital marketing strategies within the craft beer industry. I can provide valuable insights to help strengthen your digital presence and market share in this role.

Vanguard Brewing Company’s reputation as an innovator within the craft beer space is what draws me to apply for this opportunity. During my time with Redemption Brewing, I established partnerships with online craft beer retailers to integrate digital advertisements and promotions, which contributed to a $500,000 sales increase in 2023. I can achieve similar results for your organization based on my previous achievements:

• Defined overarching digital marketing strategy for a craft beer company with over 20 products, including paid search campaigns and social media initiatives
• Partnered with the digital marketing manager and advertising teams to establish brand identity and differentiate craft beer products in a crowded marketplace
• Increased engagement on Instagram by 50% and grew audience from 25,000 to 800,000 followers in two years

I look forward to speaking with you further about how my marketing experience within the craft beer industry can help accelerate your brand growth. You may contact me via phone or email at your convenience. Thank you for your time and consideration.

Aliya Jackson

Allison Rosenberg Marketing Manager | [email protected] | (123) 456-7890 | San Diego, CA 12345 | LinkedIn

Hideo Araki Senior Hiring Manager Ramstead Marketing Inc. (987) 654-3210 [email protected]

Dear Mr. Araki:

I’m reaching out to apply for the marketing manager role with Ramstead Marketing Inc. During my time with Alliance SEO Solutions, I led high-impact digital and brand marketing campaigns for enterprise client accounts valued at up to $5 million. As the new marketing manager, I can achieve similar results for your clients.

Ramstead Marketing Inc’s reputation for its creative marketing solutions draws my interest in this opportunity. As a marketing manager with over 10 years of experience, I’ve built and managed dynamic teams to drive market penetration across untapped verticals. My leadership capabilities would be an asset to your company based on previous successes:

• Led the development and implementation of digital marketing strategies for enterprise client accounts, executed Google Ad campaigns, and spearheaded rebranding initiatives
• Coordinated cross-functionally with web development teams to enhance customer web properties and drive search engine optimization (SEO), resulting in 50% to 250% increases in page views
• Interfaced with C-level executives and client stakeholders to identify target demographics and define brand messaging across all marketing channels

I would like to schedule an interview to provide more insights into how my leadership experience can help your marketing team excel. Feel free to contact me via phone or email at your convenience. Thank you for your time and consideration.

Allison Rosenberg

To write a great marketing manager cover letter that stands out from the competition, use the same approach you would to any campaign or branding initiative. Start by identifying what content will resonate with your target audience. Research the company you’re interested in and carefully analyze the job description. By tailoring your document towards each opportunity, your application is sure to generate interviews on the open market. Below, we’ll provide additional guidance to help you craft each section of your marketing manager cover letter:

1. Contact information and salutation

List all essential contact information at the top of your marketing manager cover letter, including your name, phone number, email, and LinkedIn URL. Be sure to address the hiring manager by name — Mr. or Ms. [Last Name]. If you can’t find the hiring manager’s name, use a variation of “Dear Hiring Manager.” This is preferable to salutations such as “To Whom It May Concern,” as these types of greetings are largely considered outdated.

2. Introduction

Making a strong first impression on your marketing manager cover letter is essential for grabbing the attention of potential employers. The best way to accomplish this is by leading with a powerful introduction. Highlight your years of experience and key qualifications that match the organization’s needs. Anchor your paragraph with one of your most impressive marketing achievements to immediately show prospective employers that you have a proven track record of success.

In the example below, the candidate draws attention to a key marketing campaign they led for a major airline. The size of the company makes the increase in online sales conversions all the more impressive. Featuring tangible examples of your prior success will greatly enhance the impact of your marketing manager cover letter.

I’m reaching out to apply for the marketing manager position with Cadence Marketing Solutions that I found on LinkedIn. During my time with West Coast Airlines, I developed and implemented large-scale campaigns to enhance brand awareness, which increased online sales conversions by 25%. I can achieve similar success for your clients in this role.

3. Body paragraphs

Continue to describe your professional experience and accomplishments in the body paragraphs of your marketing manager cover letter. Start by mentioning something specific about the company’s reputation or culture and why this draws you to apply for the position. Feature a mix of marketing achievements that demonstrate your industry expertise and leadership skills, preferably backed by hard numbers and data.

For example, notice how this marketing manager prioritizes key aspects of their career. First, they effectively demonstrate how their expertise in brand messaging aligns with the organization’s needs. They proceed to paint a clear picture of their marketing background using KPIs and eye-catching monetary figures. Using this approach is a great way to add depth to your marketing manager cover letter.

Cadence Marketing Solutions’ reputation for revitalizing brand images draws me to apply for this opportunity. As a marketing professional, I pride myself on my ability to refine brand messaging in alignment with target audiences and long-term business goals. I can create value for your clients based on my career achievements:

• Led high-impact campaigns to enhance brand awareness for a premiere airline valued at $200 million, oversaw the redesign of the landing page, and increased sales conversions by 20%
• Managed and built a 20-person marketing team, oversaw paid, social, and digital marketing initiatives, and achieved a 150% ROI on average for marketing campaigns
• Analyzed KPIs, market indicators, and industry trends to revamp brand messaging and identity with an emphasis on DEI

4. Marketing manager skills and qualifications

Featuring a long list of skills isn’t the right approach for a marketing manager cover letter, as most of this information should already be captured on your resume. Instead, you should use this opportunity to show hiring managers how you’ve utilized key skills from the job description in your career. Below, you’ll find a range of potential keywords to consider featuring on your marketing manager cover letter:

5. Closing section

End your marketing manager cover letter on a strong note with a call to action (CTA) that invites the hiring manager to bring you in for an interview. This displays a sense of confidence and your genuine interest in the opportunity. Be sure to thank the hiring manager for their time and consideration in the last sentence.

Marketing Manager Cover Letter Tips

1. highlight your industry knowledge and marketing expertise.

To effectively market a product or drive brand awareness, you need to have a keen understanding of what approach will resonate with target audiences. As you build your marketing manager cover letter, highlight your deep industry knowledge using key achievements from your career. In the example below, the candidate emphasizes how their success within the craft beer space could be a strong asset to the company they’re targeting:

• Vanguard Brewing Company’s reputation as an innovator within the craft beer space draws me to apply for this opportunity. During my time with Redemption Brewing, I established partnerships with online craft beer retailers to integrate digital advertisements and promotions, which contributed to a $500,000 sales increase in 2023. I can achieve similar results for your organization based on my previous achievements:

2. Quantify your marketing achievements

The best way to demonstrate the impact of your marketing efforts is by incorporating KPIs, monetary figures, and hard data into your cover letter. That said, it’s important to be tactical to fully leverage these numbers to your advantage. In the example below, the applicant makes a point to highlight the size of the airline, which makes the 25% increase in online sales conversions all the more impressive:

• Led high-impact campaigns to enhance brand awareness for a premiere airline valued at $200 million, oversaw the redesign of the landing page, and increased sales conversions by 25%

3. Feature your leadership capabilities

It’s important to highlight your leadership experience when applying for any type of manager position. In addition to your marketing expertise, employers also want to see you’re the ideal culture fit for their organization. In the example below, the candidate demonstrates their ability to collaborate effectively with clients, marketing teams, and cross-functional groups, a core aspect of being a successful marketing manager:

• Led the development and implementation of digital marketing strategies for enterprise client accounts, executed  Google Ad campaigns, and spearheaded rebranding initiatives
• Coordinated cross-functionally with web development teams to enhance customer web properties and drive SEO, resulting in 50% to 250% increases in page views

Marketing Manager Cover Letter FAQs

Why should i submit a marketing manager cover letter -.

Although not every job application will require a cover letter, submitting one can increase your odds of landing the interview. This is an opportunity to make a strong introduction and express your genuine enthusiasm for the position. It also allows you to speak more directly about how your marketing skills can create value for the organization you’re applying to, differentiating you from the competition.

How do I make my marketing manager cover letter stand out? -

To make a lasting impression on the hiring manager, you need to highlight the nuances of your marketing experience. Avoid generic descriptions and mundane job responsibilities. Instead, showcase how your marketing strategies and campaigns have positively impacted brand awareness, digital presence, and growth.

How long should my cover letter be? -

It’s normally best to keep your cover letter brief, limited to no more than three or four paragraphs. This ensures that the reader focuses on your strongest marketing qualifications and achievements. Providing too much detail might overwhelm the hiring manager and send a message that you can’t market yourself effectively.

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5 Marketing Manager Cover Letter Examples Made for 2024 

• Marketing Manager Cover Letter
• Marketing Manager Cover Letters by Role
• Marketing Manager Cover Letters by Experience
• Write Your Marketing Manager Cover Letter

You’re an expert at generating demand and interest in a company’s products or services. New markets are identified, profitability analysis is completed, and successful strategies are created when you’re leading the marketing team. 

Now it’s time to craft an expert-level cover letter to accompany your marketing manager resume and present your promotional skills to hiring teams. 

With every company being concerned about ad spend and brand image, they’ll want to ensure they bring highly skilled marketing managers on board. You can optimize for success with our marketing manager cover letter examples that are proven to be effective in 2024.

Marketing Manager Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Copy this text for your marketing manager cover letter!

123 Fictional Avenue Columbus, OH 43004 (123) 456-7890

September 10, 2023

William Moore Abercrombie & Fitch 123 Fictional Lane Columbus, OH 43004

Dear Ms. Moore,

As a dedicated marketer, I desire to contribute in-depth digital expertise and data-driven insights to a quality-driven, fashionable and trendsetting brand such as Abercrombie & Fitch. Your brand’s popularity among the style-conscious youth and commitment to trendy, collegiate-inspired designs have resonated with my personal and professional sensibilities. As your marketing manager, I can craft compelling digital strategies and collaborate with the team to improve customer engagement and brand visibility.

At Alliance Data, I developed and executed digital marketing campaigns, blending SEO, targeted social media advertising, and data-driven analysis to elevate online sales for local Columbus businesses by 32%. At Safelite AutoGlass I developed custom reporting tools and tracking ROI metrics, I identified trends that facilitated a 23% reduction in cost-per-click and increased lead conversions by 18%.

Attached is a comprehensive marketing portfolio showcasing my prowess in digital marketing strategy, graphic design, social media management, and analytics. I am eager to apply this diverse skill set to drive innovative marketing solutions that foster the continued growth and success of Abercrombie & Fitch.

Thank you for considering my application, and I look forward to discussing how my experience and passion align with your marketing needs.

Sofia Kostov

Enclosures: Resume Application Marketing Portfolio

Why this cover letter works

• Contextualize your relevant experiences backed up by quantified wins. Keywords like digital marketing campaigns, analysis, reporting, social media management, and ROI rank high when tailoring your marketing manager cover letter to the employer’s needs.

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Relax! We’ll do the heavy lifting to write your cover letter in seconds.

Digital Marketing Manager Cover Letter Example

Copy this text for your digital marketing manager cover letter!

123 Fictional Avenue Detroit, MI 48204 (123) 456-7890

Noah Hill General Motors (GM) 123 Fictional Lane Detroit, MI 48204

Dear Mr. Hill:

In line with GM’s convincing mantra, “Everybody In,” I am thrilled to bring my digital marketing expertise to your remarkable team as the next digital marketing manager. It is an engaging prospect to align with fellow digital marketing professionals within your organization. I believe that when diverse digital perspectives coalesce, it paves the path for pioneering and result-oriented marketing solutions.

I had fun leading the digital marketing department at Rock Connections. Through strategic collaborations, we achieved notable milestones, such as increasing organic website traffic by 89%, improving Google Ads’ click-through rate by 33%, and boosting social media engagements by a staggering 109%. Noteworthy tools deployed include SEMrush for SEO audits and Hootsuite for social media planning.

In a similar role at Detroit Labs, I drove a 52% increase in conversion rates and a significant reduction of 29% in customer acquisition costs. These accomplishments were achieved using tools like Moz Pro for SEO, Google Ads for Pay-Per-Click Campaigns, and Sprout Social for effective social media strategies.

Moving beyond metrics, my involvement extends to the heart of the local business community. I have volunteered for mentoring sessions at Detroit tech meetups and have actively engaged in fundraising campaigns for disadvantaged local businesses. A solid digital presence isn’t just about profit but also encompasses shaping relationships with businesses, clients, and communities. It underpins the idea that everybody truly is in.

GM’s commitment to electrification, with nearly half of its product portfolio projected to be electric by 2025, mirrors the transformative power of digital marketing. Joining forces with GM offers an intriguing opportunity to leverage my digital marketing acumen in forming new connections, spreading the electrification message, and sustaining meaningful relationships. Thank you for your time, and I anticipate our upcoming dialogue.

Santiago Silva

• Establish credibility by highlighting relevant quantifiable achievements (cue organic traffic, CTR, conversion rate, etc.), and don’t leave out any tools deployed (Think Hootsuite, Moz Pro, and SEMrush).

Product Marketing Manager Cover Letter Example

Copy this text for your product marketing manager cover letter!

123 Fictional Avenue Memphis, TN 38088 (123) 456-7890

Emma Anderson Kruger Products 123 Fictional Lane Memphis, TN 38088

Dear Ms. Anderson:

The entrepreneurial spirit engraved into Kruger Products has inspired me to bring my product marketing expertise to contribute towards the growth and diversification of your operations. More than just a profession, I seek opportunities to devise innovative solutions for market challenges, echoing how Kruger Products provides cost-effective, high-quality solutions to multiple sectors across North America.

In the past, I’ve held key positions with eminent Memphis-based companies, such as Cintas and International Paper. My market analysis strategies at Cintas led to a 13% increase in product accessibility to new customer markets over two years at Cintas. This experience and the specialized know-how I gained at International Paper equipped me with an extensive knowledge base in the tissue and paper consumables industry.

At International Paper, I designed and implemented a GTM strategy that reduced market entry time for new products by an average of 17 days, a 29% improvement. I successfully delivered multiple product launches, including a new hand care product line, which exceeded sales expectations by 27% in its first year. This demonstrated track record illuminates my capabilities to perform excellently as a product marketing manager.

Aligned with Kruger Products’ value of embracing an entrepreneurial spirit and fostering new ideas, I’ve utilized various cutting-edge product marketing tools like Canva for creative design, Google Analytics for data analysis, and Salesforce for CRM management, among others, which have amplified my effectiveness as a product marketing specialist.

Kruger’s dedication to its employees—with respect to a stimulating, healthy, safe workplace—and its unwavering commitment to the environment and community resonates strongly with me. Having witnessed the beneficial impact such values have had on the corporate culture and employee productivity at my previous workplaces, I am confident I will be a perfect fit for your work philosophy and environment. Thank you for considering my application. I can’t wait to discuss in detail how my competencies and experiences align with your company’s growth objectives.

• Use snappy anecdotes to show your proficiency in generating a positive impact. In this case, recruiters hope to see instances where you developed GTM strategy, elevated product accessibility, oversaw a product launch team, etc.

Senior Marketing Manager Cover Letter Example

Copy this text for your senior marketing manager cover letter!

123 Fictional Avenue Louisville, KY 40202 (123) 456-7890

February 19, 2024

Abigail Clark Papa John’s International 123 Fictional Avenue Louisville, KY 40202

Dear Ms. Clark:

Excited about the opportunity to contribute to Papa John’s International as a senior marketing manager, I’m eager to dive into the dynamic world of pizza marketing with such an innovative company. With over a decade of marketing leadership experience under my belt, I’m well-prepared to leverage my skills to drive Papa John’s continued success.

In my recent role as a marketing strategist at Impellizzeri’s Pizza, I refined my SEO and SEM expertise, significantly boosting online visibility. Through advanced keyword strategies and data-driven insights, I achieved an impressive 32% increase in organic website traffic within six months. Additionally, by optimizing paid search campaigns, I successfully lowered the cost per click by 11%, effectively maximizing the efficiency of our marketing budget.

At Current360, I spearheaded the development and implementation of a mobile app strategy, which led to a remarkable 37% increase in app downloads and an impressive $6,528 boost in mobile orders within the first quarter alone. This demonstrated my adeptness at harnessing mobile technology to drive customer engagement and increase revenue.

My tenure at Jack Fry’s underscored the importance of data visualization in shaping effective marketing strategies. Leveraging Tableau, I transformed complex marketing data into actionable insights, resulting in a notable 29% improvement in campaign performance metrics. These visually appealing representations not only facilitated better decision-making but also facilitated clear communication of key findings to stakeholders across departments.

The opportunity to contribute to Papa John’s International and its innovative marketing initiatives is truly exhilarating. I’m excited to discuss how my diverse skill set aligns perfectly with the brand’s strategic objectives. Thank you for considering my application.

Amir Khalid

• Key among the applicable strategies are SEO, SEM, and data visualization. Take a leaf from how Amir talks about increasing organic web traffic by 32% and decreasing by 11% at Impellizzer’s Pizza and dissecting marketing data with Tableau for actionable insights at Jack Fry’s.

Marketing Communications Manager Cover Letter Example

Copy this text for your marketing communications manager cover letter!

February 11, 2024

Harper White Intel Corporation 123 Fictional Lane Sacramento, CA,

Dear Ms.White:

My fascination for the fusion of technology and communication was the spark that ignited my journey into the field of marketing communication. This passion has not only steered my academic venture into obtaining a bachelor’s degree in this discipline but has also fueled my desire to explore and employ innovative solutions. With this spirit of innovation and dedication, I excitedly position myself as a prospective marketing communications manager at Intel Corporation.

In my previous role with OnPoint Internet Marketing, I led the social media strategy, utilizing Facebook, X, and LinkedIn to increase brand visibility and engagement. Through targeted campaigns and content creation, I facilitated a 32% increase in social media followers, driving significant website traffic and leads. The culmination was a revenue increase of $11,378.

Additionally, I am proficient in graphic design software, including Adobe Creative Suite, which I utilized at Destined Design to create visually compelling content tailored to specific marketing initiatives. By incorporating data-driven insights from Web Analytics platforms such as Google Analytics, I continuously optimized our digital assets for maximum impact, leading to a 27% increase in website traffic and roughly 639 organic conversions within four months.

My proficiency in video editing has allowed me to create impactful visual storytelling content that resonates with audiences. At Champion Video Production, I led projects from concept to completion, utilizing Adobe Premiere Pro and Final Cut Pro to produce high-quality videos for promotional campaigns. These videos garnered 1.2 million views on social media platforms and significantly contributed to brand awareness and engagement metrics.

Intel’s unwavering commitment to innovation and sustainability resonates strongly with me. The opportunity to be a part of and contribute meaningfully to your esteemed team fills me with anticipation. I’m eager to facilitate Intel’s continued success and growth while refining my skills as a passionate marketing communications manager.

• Go the extra mile to draw attention to the tools instrumental in these wins. After all, who wouldn’t wish to have a tech-savvy employee steering their company’s operations? You could discuss social media platforms, video editing tools like Adobe Premiere Pro, and web analytics platforms like SEMrush.

Related cover letter examples

• Social media manager
• Account manager
• Product manager

How to Present Your Skills Successfully in Your Marketing Manager Cover Letter

If you were designing a promotional plan to enter a new market you hadn’t targeted before, you’d want to do thorough research to understand those consumers’ needs. Creating your cover letter for each job requires a similar approach. 

Use the same skill set you’d apply during market research to review the job description . Then, find ways to relate your top skills , like positioning strategies and social media advertising, to show how you can help each company achieve its mission.

Write an intro to your marketing manager cover letter that speaks to the company’s needs 

If you were writing copy for a company sales page, you’d want to immediately relate to some key customer pain points to grab their attention. You should do the same with your marketing management cover letter. 

For instance, if you were applying to be the marketing manager for a brand that produces healthier breakfast-related foods, you could explain how you’ll use your web content advertising strategies to help the company fulfill its objective of creating a healthier breakfast experience for customers worldwide. 

It’s also best practice to do some research to find the name of a specific hiring manager you can list in the greeting. It’s the same as greeting customers by name to boost retention and satisfaction scores. 

The opener below is a good start, but it falls short since it doesn’t greet anyone by name or include any specifics about their marketing management skills or the company’s mission.

Lacking specificity here! 

I’m very interested in the marketing management position you have available. With my well-rounded education and experience in promotional efforts, I believe I’ll be a great fit for your company’s needs.

Try to write an opener like the following that relates directly to how the candidate’s product marketing expertise will impact Kruger Products’ goals of company growth and diversification. 

A highly specific opener for the win! 

Dear Ms. Anderson,

Promote your marketing management skills in the cover letter body

Just like every promotional claim isn’t complete without data to back it up, neither are the skills you include in your cover letter. 

Every company’s marketing efforts are based on data, so including as many metrics as possible, like conversion rates and promotional reach, will help back up your skills with previous achievements. 

Including details about how you’ll lead teams is also a great idea. Any examples like how you boosted employee satisfaction scores or trained new hires successfully will make you stand out as a marketing manager. 

A great body paragraph with marketing metrics and software!

Round out your skills with a great closing to your marketing manager cover letter

You know that every promotion needs to come to a well-rounded conclusion relating back to key points and using a call to action. You should do the same with your marketing management cover letter. 

Relate back to the company’s mission one last time and how your essential skills fit in. For instance, you could explain how you’ll use your strategic positioning experience to help a company offering an LMS system stand out amongst other learning-based software in the industry. 

Then, end by thanking the hiring manager for their time and using a light call to action like “I look forward to hearing from you soon.” It’s similar to the strategies you’d use to boost customer retention after someone makes a purchase. 

The closer below is a decent start, but it doesn’t quite hit the mark since it doesn’t relate back to any specifics of the marketing management role.

Lacking a connection to the company’s mission! 

I believe my well-versed skill set will make me an asset as a marketing manager with your company. Thank you for reviewing my application, and I look forward to hearing from you soon. 

Sincerely, 

Bailey Johnson

Try to write a closer like the one below that relates directly to the applicant’s passion for GM’s commitment to electrification and how their digital marketing skills fit in. 

A closer that connects key skills to company goals! 

Cover letter tips for a marketing manager.

• While drawing up promotional strategies, you do tons of research to ensure your message connects with your audience. Do the same with your cover letter, learning about the company’s mission, the hiring manager’s name to address them properly, and the top skills they’re seeking, like managing Salesforce programs or influencer marketing campaigns.
• There’s no shortage of software organizations use to track KPIs and consumer reports. For example, one company may use Salesforce, whereas another uses HubSpot as their CRM solution of choice. Tailoring the programs you write about based on what each company uses will ensure your skills stand out.
• Marketing is highly results-based. Before a company puts you in charge of ad spending and promotional strategy, they want to ensure you can get ROI. Therefore, including metrics like leads generated, sales revenue, or customer retention is essential to back up your abilities.
• As a manager, you’ll be in charge of overseeing campaigns and managing staff members. Show how you’ve successfully led teams in the past, providing examples like how you led a nine-person team on a rebranding campaign that boosted consumer engagement by 67%.
• The marketing industry is continually evolving, with new strategies, software, and platforms rising to the top. When you showcase growth throughout your career, such as refining your copywriting skills or delivering successful campaigns on a new social media platform that gained popularity, it’ll reassure hiring managers that you can take on whatever the industry throws at you next.

Aim to keep your marketing management cover letter to one page in length. It should concisely represent your top skills like web content management and market research and how they relate to achieving each company’s goals, like expanding its reach to more digital platforms. 

This is similar to obstacles you may encounter when designing personalized email campaigns using customer names. Just like you may not have every customer’s information available, some companies may not list a specific hiring manager. In that case, simply leading with “Dear [name of company] hiring team” will work well too. 

Try to match the company’s tone in the job description while writing your cover letter to show how you fit in with the company culture. It’s the same as how you would design your social media copy in the tone of your target audience to show how your product fits in with their lifestyle. 

Communications Manager Cover Letter Example

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Start your Communications Manager cover letter by addressing the hiring manager directly, if possible. Then, introduce yourself and briefly mention your current role or most relevant experience. For example, "Dear [Hiring Manager's Name], I am a seasoned Communications Manager with over 10 years of experience in the field, currently at [Your Current Company]." Follow this with a compelling reason why you're interested in the role and the company. This could be a connection to the company's mission or a unique aspect of the role that aligns with your career goals. This approach not only shows your professionalism but also your enthusiasm for the role, which can set a positive tone for the rest of the letter.

The best way for Communications Managers to end a cover letter is by summarizing their qualifications, expressing enthusiasm for the role, and inviting further discussion. For example, "I am confident that my experience in strategic communication and team leadership would make a significant contribution to your team. I am excited about the opportunity to bring my unique skills to this role and I look forward to the possibility of discussing my application with you further." This ending is assertive and shows eagerness for the role. It also opens the door for further communication, which is key in a communications role. Always remember to thank the reader for their time and consideration.

In a cover letter, Communications Managers should include the following elements: 1. Contact Information: At the top of the letter, include your full name, address, phone number, and email address. If applicable, you can also include your LinkedIn profile or professional website. 2. Professional Greeting: Address the hiring manager by name if possible. If you don't know their name, use a professional greeting such as "Dear Hiring Manager". 3. Introduction: Start with a strong opening that grabs the reader's attention. Mention the job you're applying for and where you found the job listing. 4. Relevant Experience: Highlight your most relevant experiences and achievements. As a Communications Manager, you should focus on experiences that demonstrate your ability to manage and coordinate communication strategies, handle public relations, and oversee content creation. 5. Skills: Highlight your key skills that are relevant to the job description. This could include strategic planning, project management, social media management, crisis management, and excellent written and verbal communication skills. 6. Examples: Provide specific examples of your work. For instance, you could discuss a successful communication campaign you managed or a crisis situation you handled effectively. 7. Enthusiasm for the Role: Show your passion for the role and the company. Explain why you're interested in the role and how you align with the company's mission and values. 8. Call to Action: Conclude your cover letter by thanking the hiring manager for their time and expressing your interest in discussing the role further in an interview. 9. Professional Closing: End with a professional closing such as "Sincerely" or "Best regards," followed by your name. 10. Postscript: A P.S. can be a powerful way to include an additional piece of information that sets you apart from other candidates. This could be a significant achievement or an award you've won. Remember, your cover letter should complement your resume, not duplicate it. It's your chance to tell a story about your experiences and skills,

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Marketing Manager Cover Letter Samples & Examples That Worked in 2024

How to build a jaw-dropping marketing manager cover letter

Marketing managers wear many hats, serving as both client-facing representatives and employee-facing managers. This requires marketing managers to possess a wide range of skills that enable them to quickly adapt to various scenarios and a diverse range of clients.

In this guide, we teach you how to land your ideal job in marketing management with a well-written cover letter . Keep reading to learn the following five steps

• Format your marketing manager cover letter header
• Tailor your marketing manager cover letter to specific employers
• Write a compelling introduction for your marketing manager cover letter
• Highlight your best skills and achievements as a marketing manager
• Craft a concise closing statement for your marketing manager cover letter

1. Format properly your marketing manager cover letter header

Before you even begin to write the body text of your marketing manager cover letter, your first essential task is to create a well-formatted cover letter header .

Headers are important elements on any cover letter, as they provide greater structure and visual appeal .

In your cover letter, you should include:

• Your name and professional title
• Your professional contact information
• The name, department, and address of the company you are applying to

Here is an example of a well-formatted marketing manager header

John Doe , Marketing Manager (123) 456-7890 | [email protected] | linkedin.com/in/john-doe

To: BrightSpot Donuts Marketing Department 1234 Street Address Durham, NC

2. Tailor your marketing manager cover letter to specific employers

Whenever you write a cover letter as a marketing manager, it is crucial to tailor that letter to each specific employer you reach out to. Tailoring a cover letter in this way helps your letter stand out from competing applicants and shows the employer you have excellent attention to detail.

To tailor a cover letter, the key is to research the company thoroughly beforehand, looking for information such as:

• Major projects, partnerships, or clients the company is involved with
• Core goals and values listed on the company’s website
• The specific staff member responsible for hiring new team members

Using this last detail, you can create a personalized greeting that addresses this specific person by name.

Here are 3 examples of personalized cover letter greetings

Dear Hiring Manager Jane Smith,

• Dear Mrs. Jane Smith,
• Dear Ms. Jane Smith & the Marketing Team,

Find out your resume score!

3. Write a compelling introduction for your marketing manager cover letter

Next up on your writing task list is to craft a compelling introduction .

You have already stated your name and job title in the header of your cover letter, so there’s no need to repeat this information. Instead, you should focus on describing the following details:

• A brief overview of your professional history and years of experience
• Any specialized areas of expertise you have
• A statement about your enthusiasm for this role and the company

Here is an example of a strong introduction from a marketing manager’s cover letter

I am a marketing manager with 7+ years of specialized experience providing marketing services for the FinTech industry. Recently, I had the pleasure of meeting your CEO, who encouraged me to apply for this position. Given my long history working in FinTech marketing, I know I have the skills and dedication your company needs to thrive.

4. Highlight your best skills and achievements as a marketing manager

Once your introduction is complete, the next-to-last step for writing your marketing manager cover letter is to write the body paragraphs.

A good cover letter should contain between 2 to 4 body paragraphs that are comprised of short sentences. Bullet points can also be used to help break up the text and give it a more organized appearance that is easy for the employer to read through.

In your body paragraphs, you will describe your very best skills and achievements as a marketing manager. As you do so, make sure to relate these qualifications back to the wants and needs of the company whenever possible.

Here are 6 examples of skills to describe in a marketing manager cover letter

• Leadership (describe your exact leadership style)
• Exceptional communication
• Collaboration and teamwork
• Data and marketing performance analysis
• Critical thinking and problem-solving

Here is an example of how to describe an accomplishment in a marketing manager cover letter

As the marketing manager at [Former Employer], I worked diligently to ensure each of my team members had the proper support and resources for their marketing campaigns. Resulting from my leadership in this role, my team’s average productivity rate raised by 20% overall.

5. Craft a concise closing statement for your marketing manager cover letter

You’ve made it to the last step of crafting your marketing manager cover letter — writing the conclusion.

To make a conclusion both concise and effective , it is essential to include the following information:

• An enthusiastic sentence saying you are looking forward to hearing from them
• An additional sentence stating you will follow up, including how you will contact them or how they can contact you
• A formal sign-off

Here is an example of an effective conclusion from a marketing manager cover letter

Thank you for taking the time to review my cover letter and application. I greatly look forward to learning more about this opportunity and speaking with you directly. To contact me to schedule a meeting or interview, please call me at (123) 456-7890 any day between Monday through Friday from the hours of 9 a.m. to 5 p.m. As I am eager to get started and get to know your team, I plan to follow up next Tuesday morning if I have not yet heard back.

With Sincerity,

[Applicant Name]

Martin Poduška

Martin is a resume expert and career advice writer at Kickresume. In his five years at Kickresume, he has written hundreds of in-depth, painstakingly researched resume advice articles and, as chief editor, he has also edited and revised every single article on this website. Tens of thousands of job seekers read Martin’s resume advice every month. He holds a degree in English from the University of St Andrews and a degree in Comparative Literature from the University of Amsterdam .

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Communications Manager Cover Letter Examples

Use these Communications Manager cover letter examples to help you write a powerful cover letter that will separate you from the competition.

Communications managers are responsible for developing and executing communication plans for their organization. They work with a variety of stakeholders, including executives, employees, the media, and the public.

In order to be successful, communications managers need to be creative, strategic, and have excellent writing and editing skills.

Use these examples to write a communications manager cover letter that stands out from the competition.

Formal/Professional Writing Style Example

With my extensive experience in communications and a proven track record of success, I am confident in my ability to contribute to the growth and success of your organization as a Communications Manager.

I hold a Bachelor’s degree in Communications and have over five years of experience in various communications roles, including public relations, social media management, and corporate communications. Throughout my career, I have successfully developed and implemented communications strategies to enhance brand visibility, increase stakeholder engagement, and support organizational objectives.

In my most recent role as Communications Specialist at XYZ Company, I oversaw the development and execution of internal and external communications initiatives which resulted in a 25% increase in social media engagement and a 15% increase in positive media coverage. Additionally, I managed a team of three communications professionals, providing mentorship and ensuring alignment with company goals and guidelines.

My strong communication, project management, and leadership skills allow me to effectively manage multiple projects and meet tight deadlines. Furthermore, my ability to work across various platforms and adapt to changing technologies ensures that I can meet the dynamic needs of your organization.

I am very excited about the opportunity to contribute to your company’s ongoing success and would welcome the opportunity to further discuss how my skills and experience align with the Communications Manager role. Thank you for considering my application.

[Your Name]

Entry-Level Writing Style Example

As a recent graduate with a Bachelor’s degree in Communications from XYZ University, I am eager to start my career with a dynamic organization like yours. Even though I am an entry-level candidate, I believe my strong academic foundation, coupled with relevant internship experiences and extracurricular activities, makes me an ideal fit for this role.

During my time at university, I had the opportunity to intern with ABC Public Relations, where I played a crucial role in managing social media channels, creating press releases, and monitoring media coverage for our clients. This experience not only honed my communication skills but also provided me with valuable insights into managing varying needs of different clients. Additionally, I served as President of my university’s Public Relations Club, where I led a diverse team to plan and execute successful campaigns for several on-campus events.

I am confident that my strong organizational, leadership, and strategic planning skills will allow me to make a significant contribution to the success of your company. As a highly adaptable and quick learner, I am driven to excel quickly and make a lasting impact.

Thank you for considering my application. I am excited about the opportunity to further discuss my qualifications and demonstrate my passion for communications during an interview. I look forward to speaking with you soon.

Sincerely, [Your Name]

Networking/Referral Writing Style Example

I was referred to this opportunity by [Referrer’s Name], who is not only a close personal friend but also a highly respected colleague in the industry. My discussions with them have given me valuable insights into the company culture and the challenges and rewards associated with the role. I believe these circumstances further emphasize the suitability of my background and qualifications for this position.

Throughout my seven years of experience in the communications field, I have worked in various roles related to public relations, content creation, and social media management. This experience has enabled me to develop a strong foundation in strategizing and executing engaging communications campaigns while fostering positive relationships with both internal and external stakeholders. Coupled with my exceptional interpersonal and organizing skills, I am confident in my ability to contribute significantly to your company’s objectives and reputation.

My ability to adapt quickly and work effectively with cross-functional teams to meet targets has been widely commended by my previous supervisors. With a proven track record of success in past positions, I am eager to bring my expertise to your organization and work with the talented team at [Company Name].

I am enthusiastic about the opportunity to discuss how my experience and skills can make a valued contribution to your company. Thank you for considering my application, and I look forward to the possibility of joining the exceptional team at [Company Name].

Enthusiastic/Passionate Writing Style Example

Having followed your company’s growth and dynamic influence in the industry, I am incredibly eager to contribute my skills and experiences to help further your mission in making an even greater impact.

As a communications expert with over five years of experience managing diverse teams and strategies, my passion for crafting compelling narratives and fostering engagement has only grown stronger. In my previous role as Communications Coordinator at XYZ Company, I played a pivotal role in increasing brand visibility by 30% within my first year, and instituted a robust social media strategy that led to a 45% increase in organic followers. I constantly sought opportunities to develop authentic connections with our audience, and I am thrilled to bring this approach to your company.

Your dedication to promoting innovation and creating meaningful connections within the industry is truly inspiring, and has left an indelible mark on my professional aspirations. I am convinced that my commitment to crafting engaging online and offline communications, paired with my ability to adapt to an ever-evolving media landscape, makes me the ideal candidate for this position.

I would be honored to join the passionate, talented team at your organization and contribute my expertise to drive continued success. Thank you for considering my application, and I look forward to the opportunity to discuss my qualifications with you in further detail.

Warmest regards,

Problem-Solving Writing Style Example

I have closely followed your company’s growth and, having researched your recent communications and marketing initiatives, I have identified key areas where my expertise can provide valuable solutions to support and enhance your brand’s presence, both online and offline.

One challenge that has caught my attention is the need to streamline communications across multiple platforms, ensuring consistency in brand messaging and tone. With over 8 years of experience in the field, I am confident that my hands-on approach can help to simplify the process and enhance your audience’s experience. Having worked with diverse teams, I have a history of implementing efficient communication strategies that not only strengthen brand presence but also drive key business results.

Additionally, I recognize that maintaining and boosting engagement in digital channels is crucial to your company’s success. My experience in creating attention-grabbing social media plans, email marketing campaigns, and blog content will greatly contribute to improving those crucial metrics. My proven track record in audience segmentation, persona development, and KPI setting will allow me to meticulously analyze the impact of various marketing initiatives, thereby streamlining resources and improving overall effectiveness.

I also understand the importance of nurturing relationships with key stakeholders, influencers, and the media in your industry. My professional network and exceptional interpersonal skills will allow me to forge and maintain valuable connections, enhancing your brand’s credibility and reach even further.

In conclusion, I am excited about the opportunity to leverage my extensive expertise in communications and marketing to create valuable solutions for the challenges your company faces. Thank you for considering my application for the Communications Manager role. I am eager to discuss my qualifications further and demonstrate how I could be a great fit for your organization.

Storytelling/Narrative Writing Style Example

As I strolled through the vibrant streets of New York City, I couldn’t help but be captivated by the myriad stories unfolding around me – a street performer passionately strumming her guitar, a local deli owner greeting his regular customers with a beaming smile, and tourists marveling at the city’s iconic skyline. In that moment, I realized the immense power of communication – the ability to evoke emotions, connect people, and inspire action.

With over six years of experience in public relations and marketing communications, I have honed my skills in storytelling and driving engagement. During my tenure as a Communications Specialist at XYZ Company, I spearheaded a rebranding campaign that increased brand recognition by 25% and led to a 15% boost in sales within a year. I collaborated with cross-functional teams to create compelling content and utilized data-driven insights to inform our communication strategies.

In my most recent role as a Public Relations Manager, I managed a high-performing team and secured coverage in top-tier media outlets, such as Forbes, The New York Times, and The Wall Street Journal. My passion for storytelling and relationship building was instrumental in forging strong connections with key influencers and journalists.

As a Communications Manager at your organization, I am eager to leverage my experience and enthusiasm to elevate your brand presence and foster meaningful connections. I am confident that my expertise in crafting engaging narratives and my innate ability to captivate audiences will be a valuable asset to your team.

Thank you for considering my application. I look forward to the opportunity to discuss my qualifications further and demonstrate how my passion for storytelling can contribute to your organization’s success.

Facilities Manager Cover Letter Examples

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Marketing Communications Manager Cover Letter: Job Description, Sample & Guide

Create a standout marketing communications manager cover letter with our online platform. browse professional templates for all levels and specialties. land your dream role today.

Are you looking for a new career in Marketing Communications? Our Marketing Communications Manager Cover Letter Guide will help you create an informative and compelling cover letter that will get the attention of potential employers. Learn how to highlight your experience, qualifications, and skills to make a great impression.

We will cover:

• How to write a cover letter, no matter your industry or job title.
• What to put on a cover letter to stand out.
• The top skills employers from every industry want to see.
• How to build a cover letter fast with our professional Cover Letter Builder .
• What a cover letter template is, and why you should use it.

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Marketing Communications Manager Cover Letter Sample

Dear Hiring Manager,

I am writing to apply for the position of Marketing Communications Manager at [Company Name]. With 8+ years of experience in marketing and communications, I am confident that I am the best candidate for this role.

Most recently, I held the title of Senior Communications Manager at [Previous Employer], where I was responsible for leading a team of 8 in developing and executing strategic communication plans for both internal and external audiences. I have a proven track record of increasing visibility and engagement through various digital channels. As a result, our team was able to meet our organization’s objectives and exceed expectations on a regular basis.

I have extensive experience in managing various marketing and communication campaigns, including e-mail campaigns, press releases, social media campaigns, and website content. I have a deep understanding of online marketing tactics, and I am skilled in using analytics to measure the success of campaigns and adjust them as needed. In addition, I have experience in developing and maintaining relationships with vendors, media outlets, and other stakeholders.

I am highly organized and have excellent project management skills. I am an effective communicator who is experienced in leading team meetings and training, and I am comfortable working in both a collaborative and independent setting. I am also knowledgeable and experienced in using various software programs, such as Salesforce, Google Analytics, and Adobe Creative Suite.

I am confident that my qualifications and experience make me an ideal candidate for this role. I am excited about the potential to join [Company Name] and make a positive impact. I look forward to hearing from you and discussing further how I can help your organization.

Sincerely, [Your Name]

Why Do you Need a Marketing Communications Manager Cover Letter?

• A Marketing Communications Manager cover letter is an essential part of any job application, as it serves to introduce you to the employer and demonstrate your skills and experience.
• The cover letter should provide a brief overview of your qualifications and experience related to the position you are applying for, as well as show why you are the right candidate for the job.
• By writing a cover letter specifically tailored to the job you are applying for, you demonstrate that you understand the role and the company's needs and that you are willing to put in the effort to meet them.
• A well-crafted cover letter will also help you stand out from the competition and show the employer that you are the right person for the job.
• A Marketing Communications Manager cover letter is an essential tool for showcasing your skills and experience, and making the case for why you are the best candidate for the job.

A Few Important Rules To Keep In Mind

• Keep your cover letter concise and to the point. Aim for no more than two paragraphs or around 200 words.
• Introduce yourself and explain why you are the perfect fit for the role. Use specific examples to demonstrate your experience and skills.
• Include relevant keywords from the job description to show that you are a good fit for the role.
• Make sure to use a professional and polished tone in your writing; avoid slang and informal language.
• Proofread your cover letter multiple times and have someone else review it as well.
• End your cover letter with a call to action, such as offering to provide additional information upon request.

What's The Best Structure For Marketing Communications Manager Cover Letters?

After creating an impressive Marketing Communications Manager resume , the next step is crafting a compelling cover letter to accompany your job applications. It's essential to remember that your cover letter should maintain a formal tone and follow a recommended structure. But what exactly does this structure entail, and what key elements should be included in a Marketing Communications Manager cover letter? Let's explore the guidelines and components that will make your cover letter stand out.

Key Components For Marketing Communications Manager Cover Letters:

• Your contact information, including the date of writing
• The recipient's details, such as the company's name and the name of the addressee
• A professional greeting or salutation, like "Dear Mr. Levi,"
• An attention-grabbing opening statement to captivate the reader's interest
• A concise paragraph explaining why you are an excellent fit for the role
• Another paragraph highlighting why the position aligns with your career goals and aspirations
• A closing statement that reinforces your enthusiasm and suitability for the role
• A complimentary closing, such as "Regards" or "Sincerely," followed by your name
• An optional postscript (P.S.) to add a brief, impactful note or mention any additional relevant information.

Cover Letter Header

A header in a cover letter should typically include the following information:

• Your Full Name: Begin with your first and last name, written in a clear and legible format.
• Contact Information: Include your phone number, email address, and optionally, your mailing address. Providing multiple methods of contact ensures that the hiring manager can reach you easily.
• Date: Add the date on which you are writing the cover letter. This helps establish the timeline of your application.

It's important to place the header at the top of the cover letter, aligning it to the left or center of the page. This ensures that the reader can quickly identify your contact details and know when the cover letter was written.

Cover Letter Greeting / Salutation

A greeting in a cover letter should contain the following elements:

• Personalized Salutation: Address the hiring manager or the specific recipient of the cover letter by their name. If the name is not mentioned in the job posting or you are unsure about the recipient's name, it's acceptable to use a general salutation such as "Dear Hiring Manager" or "Dear [Company Name] Recruiting Team."
• Professional Tone: Maintain a formal and respectful tone throughout the greeting. Avoid using overly casual language or informal expressions.
• Correct Spelling and Title: Double-check the spelling of the recipient's name and ensure that you use the appropriate title (e.g., Mr., Ms., Dr., or Professor) if applicable. This shows attention to detail and professionalism.

For example, a suitable greeting could be "Dear Ms. Johnson," or "Dear Hiring Manager," depending on the information available. It's important to tailor the greeting to the specific recipient to create a personalized and professional tone for your cover letter.

Cover Letter Introduction

An introduction for a cover letter should capture the reader's attention and provide a brief overview of your background and interest in the position. Here's how an effective introduction should look:

• Opening Statement: Start with a strong opening sentence that immediately grabs the reader's attention. Consider mentioning your enthusiasm for the job opportunity or any specific aspect of the company or organization that sparked your interest.
• Brief Introduction: Provide a concise introduction of yourself and mention the specific position you are applying for. Include any relevant background information, such as your current role, educational background, or notable achievements that are directly related to the position.
• Connection to the Company: Demonstrate your knowledge of the company or organization and establish a connection between your skills and experiences with their mission, values, or industry. Showcasing your understanding and alignment with their goals helps to emphasize your fit for the role.
• Engaging Hook: Consider including a compelling sentence or two that highlights your unique selling points or key qualifications that make you stand out from other candidates. This can be a specific accomplishment, a relevant skill, or an experience that demonstrates your value as a potential employee.
• Transition to the Body: Conclude the introduction by smoothly transitioning to the main body of the cover letter, where you will provide more detailed information about your qualifications, experiences, and how they align with the requirements of the position.

By following these guidelines, your cover letter introduction will make a strong first impression and set the stage for the rest of your application.

Cover Letter Body

As a Marketing Communications Manager, I have extensive experience in developing and executing effective marketing and communications plans to increase brand awareness and audience engagement. I am a creative problem solver and team leader with a proven track record of success.

I have extensive experience in developing and managing marketing and communications strategies and campaigns. My expertise includes creating compelling content for various channels, launching campaigns, and measuring success. I have an excellent understanding of the latest digital marketing trends and technology, and I am proficient in using analytics to measure the effectiveness of marketing campaigns.

I have a deep understanding of audience segmentation and how to target different audiences with tailored content. I have experience in developing content strategies and content calendars for various channels, including social media, email, and web. I am also experienced in creating and managing budgets, as well as coordinating with external vendors and suppliers.

I am confident that I can contribute to your team and help your company reach its goals. I am highly organized, creative, and results-driven. I have excellent communication and interpersonal skills, which I can use to build strong relationships with clients and stakeholders. I am passionate about the power of storytelling and how it can be used to create meaningful connections with audiences.

I am a strategic thinker who is highly skilled in developing and executing effective marketing communication plans. I am confident that my combination of skills and experience make me an ideal candidate for the role of Marketing Communications Manager. I look forward to discussing the role in more detail.

• Creative problem solver and team leader
• Excellent understanding of the latest digital marketing trends and technology
• Proficient in using analytics to measure the effectiveness of marketing campaigns
• Deep understanding of audience segmentation and how to target different audiences
• Experience in developing content strategies and content calendars
• Skilled in creating and managing budgets
• Excellent communication and interpersonal skills
• Strategic thinker who is highly skilled in developing and executing effective marketing communication plans

Complimentary Close

The conclusion and signature of a cover letter provide a final opportunity to leave a positive impression and invite further action. Here's how the conclusion and signature of a cover letter should look:

• Summary of Interest: In the conclusion paragraph, summarize your interest in the position and reiterate your enthusiasm for the opportunity to contribute to the organization or school. Emphasize the value you can bring to the role and briefly mention your key qualifications or unique selling points.
• Appreciation and Gratitude: Express appreciation for the reader's time and consideration in reviewing your application. Thank them for the opportunity to be considered for the position and acknowledge any additional materials or documents you have included, such as references or a portfolio.
• Call to Action: Conclude the cover letter with a clear call to action. Indicate your availability for an interview or express your interest in discussing the opportunity further. Encourage the reader to contact you to schedule a meeting or provide any additional information they may require.
• Complimentary Closing: Choose a professional and appropriate complimentary closing to end your cover letter, such as "Sincerely," "Best Regards," or "Thank you." Ensure the closing reflects the overall tone and formality of the letter.
• Signature: Below the complimentary closing, leave space for your handwritten signature. Sign your name in ink using a legible and professional style. If you are submitting a digital or typed cover letter, you can simply type your full name.
• Typed Name: Beneath your signature, type your full name in a clear and readable font. This allows for easy identification and ensures clarity in case the handwritten signature is not clear.

Common Mistakes to Avoid When Writing a Marketing Communications Manager Cover Letter

When crafting a cover letter, it's essential to present yourself in the best possible light to potential employers. However, there are common mistakes that can hinder your chances of making a strong impression. By being aware of these pitfalls and avoiding them, you can ensure that your cover letter effectively highlights your qualifications and stands out from the competition. In this article, we will explore some of the most common mistakes to avoid when writing a cover letter, providing you with valuable insights and practical tips to help you create a compelling and impactful introduction that captures the attention of hiring managers. Whether you're a seasoned professional or just starting your career journey, understanding these mistakes will greatly enhance your chances of success in the job application process. So, let's dive in and discover how to steer clear of these common missteps and create a standout cover letter that gets you noticed by potential employers.

• Not addressing the letter to a specific person.
• Not tailoring the letter to the job description.
• Failing to proofread for mistakes.
• Using too much industry jargon.
• Not emphasizing the most relevant experiences and skills.
• Including irrelevant information.
• Using a generic template letter.
• Not explaining your value to the company.
• Using too many clichés or buzzwords.
• Not checking the company's website and social media.

Key Takeaways For a Marketing Communications Manager Cover Letter

• Demonstrate your understanding of the latest marketing tactics and technologies.
• Highlight your strong communication and organizational skills.
• Highlight your creativity and ability to think outside the box.
• Explain how you can develop and implement effective campaigns.
• Showcase your ability to analyze data and use it to inform decisions.
• Explain how you can collaborate with other departments for successful campaigns.
• Showcase your ability to manage budgets and resources.
• Mention your experience in developing and managing relationships with external vendors.
• Highlight your success in driving brand awareness and engagement.

How to Write a Marketing Manager Cover Letter (With Template)

Gabriele Culot

December 19, 2023

Last Update

August 12, 2024

Table of Contents

A well-tailored cover letter: The key to job application success

Cover letter tips, how to structure your marketing manager cover letter, get your career rolling with deel, key takeaways.

• A cover letter can be the most important element in a job application. Ensuring your profile stands out to recruiters is crucial to your professional success.
• A well-tailored cover letter should provide relevant information clearly and concisely. Focus on detailing your skills and why you are the right person for that specific role.
• The included Marketing Manager cover letter template provides an easy starting point to craft your own cover letters. Adapt and personalize it to fit your profile.

A well-written cover letter is key to quickly getting the attention of prospective employers. Among countless job seekers, resumes, and application letters, yours need to stand out on first impression if you want to ensure your job search  translates to a new role .

In this post, you will discover:

• Reasons why a well-crafted cover letter is key to professional success, from entry-level roles to senior positions
• Cover letter do’s and dont’s
• A Marketing Manager sample cover letter you can easily adapt and personalize

Ensuring you know how to write a cover letter that is clear, informative, and tailored to the role you are applying to will benefit you in many ways. Well-crafted cover letters have many benefits, which include:

• Showcasing relevance:  Tailoring your cover letter allows you to emphasize the most relevant skills, experiences, and achievements that align with the specific job requirements. This immediately captures the attention of the  talent acquisition  team, recruiters, or human resources reps.
• Demonstrating research:  A good cover letter conveys your understanding of the organization's needs and illustrates how you can contribute to its success, signaling to potential employers that you've done your homework.
• Telling your story:  Each job application is unique, and a tailored cover letter enables you to craft a personalized narrative. It lets you connect your professional journey with the role's specific challenges and opportunities, making your application more compelling.
• Highlighting cultural fit:  Your cover letter allows you to address the company's values, mission, and culture. By aligning your experiences and values with those of the organization, you demonstrate a cultural fit and convey your enthusiasm for being part of the team.
• Addressing specific requirements:  Job postings often include  specific skills or qualifications  the employer is seeking. Tailoring your cover letter enables you to address these requirements directly, showcasing how you possess the desired attributes and can meet the company's expectations.

A great cover letter should reflect your professional profile and personality. However, no matter what your cover letter's content is, the tips below will help ensure the message you want to convey is clear and easily accessible to hiring managers.

• Keep it concise:  Aim for a cover letter length of 250-400 words. Be succinct in presenting your qualifications and experiences.
• Use a clean layout:  Opt for a professional and clean cover letter format with a standard font (e.g., Arial, Calibri, or Times New Roman) and a font size of 10-12 points.
• Include contact information:  Provide your contact information at the top of the cover letter, including your name, phone number, and professional email add
• Use headers and sections: Organize your cover letter into clear sections with headers such as Introduction, Work Experience, and Achievements for easy readability.
• Maintain a professional tone:  Keep the tone of your cover letter professional and upbeat. Avoid overly casual language, and focus on showcasing your skills and experiences.
• Use keywords:  Incorporate relevant keywords from the Agile Project Manager  job description  and company website into your cover letter. This can help your application pass through  applicant tracking systems (ATS)  used by many employers.
• Highlight achievements with bullet points:  Use bullet points to list specific accomplishments or notable projects. This makes it easier for the reader to grasp your accomplishments quickly.
• Use quantifiable data:  Whenever possible, include quantifiable data to demonstrate the impact of your achievements. Numbers provide concrete evidence of your contributions.
• Match company tone:  Adapt your writing style to match the tone of the company and industry. Research the company's culture to strike the right balance between professionalism and personality.
• Showcase company knowledge:  Demonstrate your understanding of the company by referencing its values, mission, or recent achievements. Explain why you're excited about the opportunity to work for this specific organization.
• Address employment gaps (if applicable):  If you have employment gaps, briefly address them in a positive light, focusing on any skills or experiences gained during those periods.
• Proofread   thoroughly:  Eliminate typos and grammatical errors by proofreading your cover letter multiple times. Consider using tools like Grammarly to catch any overlooked mistakes and ensure your English (or any language you use) is correct.
• Include a   call to action **:** Conclude your cover letter with a call to action, expressing your enthusiasm for the opportunity and indicating your readiness for an interview.
• Follow submission instructions:  If there are specific instructions for submitting the cover letter, such as naming conventions or document formats, ensure that you adhere to them.
• Save as a PDF:  Save your cover letter as a PDF before submitting it. This ensures that the formatting remains consistent across different devices and software.

While understanding the correct steps to write a cover letter is crucial to your professional success, knowing what mistakes to avoid is equally important. The best cover letter can easily be made useless by a tiny blunder. Avoid making the mistakes listed below; you will be halfway to your new job.

• Don't use a generic greeting:  Avoid generic salutations like "To whom it may concern," “Dear sir or madam, “ or “Dear hiring manager.“ Whenever possible, address the cover letter to a specific person.
• Don't repeat your resume:  An effective cover letter should complement your resume, not duplicate it. Focus on specific experiences and achievements that showcase your qualifications for the role.
• Don't exaggerate or lie:  Be truthful in your cover letter. Exaggerating your qualifications or providing false information can harm your chances and damage your professional reputation.
• Don't use unprofessional email addresses:  Ensure that the email address you use in your contact information is professional. Avoid using nicknames or unprofessional terms.
• Don't include irrelevant information:  Keep your cover letter focused on the job. Avoid including unrelated personal details or experiences that do not contribute to your suitability for the role.
• Don't use jargon unnecessarily:  While demonstrating your knowledge is essential, avoid unnecessary jargon that may confuse the reader. Use clear and straightforward language.
• Don't sound overly eager:  Expressing enthusiasm is positive but can easily feel unauthentic if overdone.

Remember, the goal of a practical cover letter is to present your qualifications in a clear, organized, and compelling manner while adhering to professional standards.

Express your genuine interest in the  Marketing Manager  position in the opening paragraph. Communicate your passion for developing and executing strategic marketing initiatives and your eagerness to contribute to a team dedicated to achieving marketing goals. If applicable, mention any referrals that have influenced your decision to apply for this specific role.

About your current role

Highlight your achievements and effective marketing strategies that have positively impacted the success of your current team. Emphasize your role in leading marketing campaigns, developing brand strategies, and driving successful marketing outcomes. Demonstrate your proficiency in utilizing various marketing channels and analytics to measure campaign effectiveness.

Use this section to outline your current responsibilities and ongoing projects, emphasizing how they align with the requirements and objectives of the Marketing Manager role.

About your experience

Detail your hands-on experience in marketing roles, showcasing your ability to create and implement marketing plans, manage budgets, and oversee cross-functional marketing teams. Clearly communicate that your marketing skills and readiness for the role are well-established. 

This section is also an opportunity to highlight any relevant certifications or additional skills you've acquired throughout your marketing  career path .

Notable achievements

Highlight notable accomplishments that showcase your effectiveness as a Marketing Manager. Whether you played a key role in launching a successful product campaign, increasing brand awareness, or achieving significant growth in customer acquisition, use this section to concisely mention your achievements, how they were measured, and their impact on the overall success of your marketing efforts.

Why you want to work there

Express your interest in the company by highlighting specific aspects of its industry reputation, products or services, mission, and values related to marketing that resonate with you. Convey how these align with your professional goals and how you envision contributing to the company's success through your expertise in marketing. Be concise but articulate about your motivations.

Specific projects or initiatives that motivated you to apply

Demonstrate your understanding of the organization by referencing specific marketing-related projects or initiatives that have captured your interest. Draw connections between these initiatives and your skills and experiences, emphasizing how your contributions align with the company's marketing goals. This shows your genuine interest and proactive approach to aligning with the company's mission.

In the closing paragraph, reiterate your enthusiasm to contribute to the company's success as a Marketing Manager. Express your eagerness to discuss how your skills align with the company's marketing objectives and invite the reader to reach out with any questions they may have. Sign off with a professional salutation.

Marketing Manager cover letter template

Dear [Hiring Manager’s name],

I am writing to express my enthusiastic interest in the Marketing Manager position at [Company Name], as advertised. With a proven background in strategic marketing and a track record of developing and executing successful marketing campaigns, I am confident in my ability to contribute effectively to your organization.

About my current role

In my current position as a Marketing Manager at [Current Company], I have:

• Developed and implemented comprehensive marketing strategies that resulted in [specific outcome, e.g., increased brand visibility, lead generation, or revenue growth].
• Led a team of marketing professionals in executing integrated marketing campaigns across digital and traditional channels.
• Analyzed marketing data and metrics to assess campaign performance and inform future strategy.

About my Marketing Manager experience

My experience extends to:

• Managing end-to-end marketing initiatives, including market research, campaign planning, and performance analysis.
• Collaborating with cross-functional teams, including sales, product development, and creative, to align marketing efforts with overall business goals.
• Utilizing marketing automation tools and CRM systems to streamline processes and enhance campaign effectiveness.

Some of my notable achievements include:

• Launching [specific successful marketing campaign], resulting in a [percentage] increase in customer engagement.
• Implementing a lead nurturing program that contributed to a [percentage] increase in conversion rates.
• Enhancing social media presence, leading to a [percentage] growth in followers and increased brand awareness.

Why I want to work for [Company]

I am particularly drawn to [Company Name] due to its [mention aspects unique to the company and are a core part of its mission and values such as commitment to innovation in marketing, dedication to customer satisfaction, growth,...]. I am excited to apply my marketing skills to contribute to [Company Name]'s success in achieving its marketing and business objectives.

Specific projects or initiatives of [Company] that motivated me to apply

In researching [Company Name], I was impressed by your recent initiatives in [specific marketing-related project or achievement]. I believe my experience in marketing management aligns seamlessly with your organizational objectives. My commitment to delivering impactful marketing strategies, coupled with my dedication to delivering high-quality results, would make me a valuable addition to your marketing team.

Thank you for considering my application. I am eager to further discuss how my skills and experiences align with the Marketing Manager role at [Company Name]. I look forward to contributing to your team's success.

[Your Full Name]

Your job application is your chance to tell your professional story, and a well-tailored cover letter is your narrative's opening chapter. Remember that personalization is key. Make each word count, emphasizing how your background uniquely positions you as the ideal candidate, and get your dream job. 

Looking for even more inspiration?  Discover how to write a stellar cover letter in 5 steps .

Discover more tips and tools to help boost your career further and climb the steps to your dream job on  the get-hired content hub .

About the author

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Marketing Manager cover letter examples

Can you implement and execute marketing strategies, whilst also overseeing the marketing team?

Sure you can, that’s why you’re perfect for the managerial role.

The trouble is, you need to prove that you can juggle all these responsibilities in just a few paragraphs.

But we have good news, we can help you to do just that. Check out our comprehensive guide below, packed with top tips and marketing manager cover letter examples to inspire you.

CV templates 

Marketing Manager cover letter example 1

Build your CV now 

Marketing Manager cover letter example 2

Marketing Manager cover letter example 3

The Marketing Manager cover letter examples above should give you a good idea of the type of content you need to include in your own cover letter, and how it should be structured.

But if you’re really looking to wow recruiters and get your CV in front of the very best employers, then check out our guidance on how to write your own effective cover letter below.

How to write a Marketing Manager cover letter

A simple step-by-step guide to writing your very own winning cover letter.

Write your cover letter in the body of an email/message

Type the content of your cover letter directly into the email you are sending, or if you are applying via a job board, directly into their messaging system.

The reason for doing this it to ensure that your cover letter gets seen instantly and you can start connecting with the recruiter as soon as they open your message.

If you attach your cover letter as a separate document, the recipient will have to open up the document, which will slow the process down, or make them less likely to even open your cover letter – which could mean your application gets skipped over.

Start with a friendly greeting

To kick your cover letter off, start with a friendly greeting to build rapport with the recruiter instantly.

Your greeting should be personable but professional. Not too casual, but not too formal either

Go with something like…

• Hi [insert recruiter name]
• Hi [insert department/team name]

Avoid old-fashioned greetings like “Dear sir/madam ” unless applying to very formal companies.

How to find the contact’s name?

Addressing the recruitment contact by name is an excellent way to start building a strong relationship. If it is not listed in the job advert, try these methods to find it.

• Check out the company website and look at their  About page. If you see a hiring manager, HR person or internal recruiter, use their name. You could also try to figure out who would be your manager in the role and use their name.
• Head to LinkedIn , search for the company and scan through the list of employees. Most professionals are on LinkedIn these days, so this is a good bet.

Identify the role you are applying for

Once you have opened the cover letter with a warm greeting, you need to explain which role you are interested in.

Sometimes a recruitment consultant could be managing over 10 vacancies, so it’s crucial to pinpoint exactly which one you are interested in.

Highlight the department/area if possible and look for any reference numbers you can quote.

These are some examples you can add..

• I am interested in applying for the role of Marketing Manager with your company.
• I would like to apply for the role of Sales assistant (Ref: 40f57393)
• I would like to express my interest in the customer service vacancy within your retail department
• I saw your advert for an IT project manager on Reed and would like to apply for the role.

See also: CV examples – how to write a CV – CV profiles

Highlight your suitability

The bulk of your cover letter should be focused around highlighting your suitability for the job you are applying to.

Doing this will show the recruiter that you are suitable candidate and encourage them to open your CV.

The best way to do this, is by studying the job advert you are applying to, and find out what the most important skills and knowledge are.

Once you know the most important requirements, you then need to highlight your matching skills to the recruiter. In a few sentences, tell them exactly why you are a good fit for the job and what you can offer the company.

Keep it short and sharp

A good cover letter is short and sharp, getting to the point quickly with just enough information to grab the attention of recruiters.

Ideally your cover letter should be around 4-8 sentences long – anything longer will risk losing the attention of time-strapped recruiters and hiring managers .

Essentially you need to include just enough information to persuade the reader to open up your CV, where the in-depth details will sit.

Sign off professionally

To round of your cover letter, add a professional signature to the bottom, giving recruiters your vital contact information.

This not only gives various means of contacting you, it also looks really professional and shows that you know how to communicate in the workplace.

Include the following points;

• A friendly sign off – e.g. “Warm regards”
• Your full name
• Phone number (one you can answer quickly)
• Email address
• Profession title
• Professional social network – e.g. LinkedIn

Here is an example signature;

Warm regards,

Gerald Baker Senior Accountant 07887500404 [email protected] LinkedIn

Quick tip : To save yourself from having to write your signature every time you send a job application email, you can save it within your email drafts, or on a separate document that you could copy in.

What to include in your Marketing Manager cover letter

Your Marketing Manager cover letter will be unique to your situation, but there are certain content guidelines you should stick to for best results.

To attract and entice recruiters, stick with the following key subjects in your cover letter – adapting them to fit your profession and target jobs.

• Your professional experience – Employers will be keen to know if your experience is suitable for the job you are applying to, so provide a good summary of it in your cover letter.
• Your qualifications and education – Highlight your most relevant and high-level of qualification, especially if they are essential to the job.
• The positive impact you have made – Employers love to hear about the benefits you can bring to them, so shout about anything impressive you have done, such as saving money or improving processes.
• Your reasons for leaving – Use a few words of your cover letter to explain why you are leaving your current job and ensure you avoid any negative reasons.
• Your availability – Let recruiters know when you can start a new job . Are you immediately available, or do you have a month notice period?

Marketing Manager cover letter templates

Copy and paste these Marketing Manager cover letter templates to get a head start on your own.

Dear Joanna

I hope this email finds you well. I am writing to express my interest in the Graduate Marketing Manager position at Blade Agency. As a recent Marketing graduate with a 1st Class Honours degree from Bristol University, I would be thrilled to contribute my creative and strategic skills to your dynamic team.

During my degree I honed my marketing acumen and digital marketing expertise, achieving 88% on my final project about targeted multi-channel marketing for startups. I actively participated in developing and executing a successful social media campaign for a local non-profit organisation, increasing their online engagement by 60%. Additionally, my strong analytical skills and proficiency in tools like Google Analytics and SEO optimisation enable me to devise data-driven marketing strategies which I could apply to this role. I have extensive experience in content creation and email marketing, having managed a weekly newsletter with a subscriber base of 2,000+ for the Bristol University Student’s Union.

I am eager to contribute fresh ideas to the team at Blade to enhance brand visibility and drive business growth. I am available for an interview to discuss how my passion for marketing and willingness to learn can benefit your esteemed agency.

Kind regards,

Dear Peter,

I trust this message finds you well. I am excited to apply for the Marketing Manager role at Lonae Clothing as, with six years of experience in the marketing industry and retail branding, I am confident in my ability to elevate your brand’s presence.

In my current position at H&M, I lead an 18-person team in executing up to 12 multi-channel marketing campaigns per annum with the recent launch of ‘Clothes Swap’ which resulted in a 25% increase in sales within three months. My creative approach, combined with my expertise in data-driven market analysis, played a crucial role in this achievement.

Moreover, my master’s degree in marketing strategy from LBI has equipped me with the knowledge to craft innovative marketing plans and effectively manage budgets. I also have extensive experience in managing influencer partnerships and launching new product lines, demonstrated by the negotiation of £1.2 million in contracts during my junior role at Urban Outfitters.

I would welcome the chance to discuss how my leadership and marketing expertise can further enhance your company’s market position and I am available for an interview at your convenience.

All the best,

Christine Orien

I hope you’re well. I am writing to express my keen interest in the Senior Marketing Manager vacancy at Cyber Solutions. With over two decades of experience in marketing management and a track record of driving revenue growth in technology companies, I am excited to contribute my skills to your marketing team.

During my tenure at CTF, I spearheaded a rebranding campaign that led to a 35% increase in brand awareness and a subsequent 20% rise in market share. I also successfully led cross-functional teams in executing complex product launches, consistently exceeding sales targets. I am adept at creating data-driven marketing strategies and leveraging emerging technologies to enhance customer engagement, evidenced in the successful creation of a five-person social media team at Clifton Audio which was subsequently implemented in all their European offices. Furthermore, my MBA in Marketing has equipped me with a strategic mindset and a comprehensive understanding of global marketing trends.

I am deeply impressed by Cyber Solutions’ international reach and commitment to innovation, and I would be keen to discuss my skills further in an interview, for which I available from next week.

Kind Regards,

Michael McLough

Writing a strong attention-grabbing cover letter is a vital step in landing a good Marketing Manager job.

Use the tips, strategies and examples above to get more responses from you job applications and start lining job interview up.

Good luck with your job search!