journal articles on international marketing research

Journal of International Marketing is a peer-reviewed journal that is dedicated to advancing international marketing practice, research, and theory. Contributions addressing any aspect of international marketing are welcome. Aimed at both international marketing/business scholars and practitioners at senior- and mid-level international marketing positions, the journal's prime objective is to ...

The International Journal of Market Research (IJMR) publishes original research addressing key challenges in market research and insight. Since its founding in 1958 IJMR has been at the forefront of the development of new research methods, … | View full journal description. This journal is a member of the Committee on Publication Ethics (COPE).

Journal of International Marketing is an international, peer-reviewed journal that is dedicated to advancing international marketing practice, research, and theory. Contributions addressing any aspect of international marketing are welcome. The journal presents scholarly and managerially relevant articles on international marketing.

Official Journal of the European Marketing AcademyThe International Journal of Research in Marketing is an international, double-blind peer-reviewed journal for marketing academics and practitioners.IJRM aims to contribute to the marketing discipline by providing high-quality, original research that advances marketing knowledge and techniques. As marketers increasingly draw on diverse and ...

Editorial Mission. Journal of International Marketing is dedicated to advancing international marketing practice, research, and theory. Aimed at both international marketing/business scholars and practitioners at senior- and mid-level international marketing positions, the journal's prime objective is to bridge the gap between theory and ...

Specifically, the development and expansion of information and communication technologies, the international exchange of people and products, and the opening and liberalization of markets are among the factors that accelerate the process of globalization of economies (Cleveland et al., 2013) and marketing.One of the consequences of globalization is that the boundaries between national and ...

The Journal of Global Marketing is at the forefront of academic discourse that addresses global and international marketing strategies and challenges that firms, industries, and public sector agencies encounter worldwide. We aim to publish evidence-based research in an international marketing context that kindles thought leadership in marketing ...

The chapter provides a systematic review of 1722 international marketing articles published in the top six international business journals during the period 1995-2015. The analysis focuses on five major areas: profiles of authors involved in international marketing research; major contributors of international marketing articles based on ...

Issue 1 2023 Global Branding Management in a Rapidly Changing Environment. Volume 39. Issue 7 2022 Open Access Issue. Issue 6 2022. Issue 5 2022 Systematic literature reviews in international marketing: from the past to the future and beyond Part 2. Issue 4 2022. Issue 3 2022 Emerging challenges in international marketing knowledge management.

We are pleased to announce our 2021 Literati Award winners. Outstanding Paper How consumer-based brand equit... International Marketing Review (IMR) is a journal that has, as its core remit, the goal of publishing research that pushes back the boundaries of international marketing knowledge. ISSN: 0265-1335.

Several journals, led by Journal of International Marketing and International Marketing Review, are dedicated to publishing scholarly IM research. 7 This is based on the spatial configuration generated by multidimensional scaling for works published in 34 scholarly journals (2,709 articles) in the 2004-2008 period.

1. Marketing research goes global. Changes in the global environment are presenting organizations with both new opportunities and challenges. Rapid advances in technology, increasing international trade and investment, growing wealth and affluence across the globe, and a convergence of consumer tastes and preferences are compelling businesses to expand their globalization strategies and ...

Journal of International Marketing is an international, peer-reviewed journal that is dedicated to advancing international marketing practice, research, and the... Front Matter Download; XML; Special Issue on the Future of International Marketing: Trends, Developments, and Directions

Our review classifies international marketing research into three categories: cross-cultural, international, or both (JIM 2017). In each category, we further categorize entrepreneurship research on the basis of three points of focus: individuals, opportunities, or both. Accordingly, we have identified nine types of research at the international ...

Journal of International Marketing. Published by SAGE. Online ISSN: 1547-7215. ·. Print ISSN: 1069-031X. Articles. Export Market Expansion Strategies of Direct-Selling Small and Medium-Sized ...

This study uses adoption and usage data on the client and firm-client interactions across four technology generations of new-age products/services from 13 developed and emerging markets over an eight-year period to describe how multigenerational service (... Restricted access Research article First published March 28, 2023 pp. 43-63.

Introduction. It is our goal to gain recognition for the Journal of Global Marketing among the top-tier journals and attract the best research papers with a global, cross-cultural, and/or cross-national research in marketing.. Presently, a special issue titled, "Marketing to the poor, disadvantage and marginalized consumers: A global perspective" guest edited by Ramendra Singh and Saravana ...

Research to support international marketing decisions has evolved over the past four decades and must change even more to support firms in the twenty‐first century. There are four key areas where progress must be made. First, international marketing research efforts need to be more closely aligned with market growth opportunities outside the ...

The moderating impact of retailer competitive strength. Michiel Van Crombrugge, Niels Holtrop, Kathleen Cleeren, Els Breugelmans. In Press, Journal Pre-proof, Available online 7 August 2024. View PDF. Article preview. Research articleFull text access.

One hundred years have passed since the founding of the first independent market research firm in the UK in 1921. This important milestone inspired this special issue of the International Journal of Market Research that explores the role and importance of market research through a historical lens. A historical approach enables recognising and (re)framing both academic and practitioner ...

The Ethics is a historically important branch of philosophy that International Marketing Review and the Journal of Macro- focuses on morals and values (Yücel et al. 2009). It broadly marketing each had 6 articles published between 1980 conveys and the concepts such as right or wrong, good and evil, £) Springer.

Additionally, destination marketing encompasses the creation and management of the destination's brand image, its effective positioning in the market, and communication with potential travelers through different channels, such as advertising, digital marketing, and information dissemination (Perkowski, Citation 2002).

International Journal of Distributed Sensor Networks. Volume 2023, Issue 1 2025844. Research Article. Open Access. Research on Visual SLAM Navigation Techniques for Dynamic Environments. Tongjun Wang, Tongjun Wang. Xinyang Agriculture and Forestry University, Xinyang 464000, China xyafu.edu.cn.

Journal of Marketing Research (JMR) is a bimonthly, peer-reviewed journal that strives to publish the best manuscripts available that address research in marketing and marketing research practice.JMR is a scholarly and professional journal. It does not attempt to serve the generalist in marketing management, but it does strive to appeal to the professional in marketing research.

International Journal of Market Research requests all authors submitting any primary data used in their research articles to be published in the online version of the journal, or provide detailed information in their articles on how the data can be obtained. This information should include links to third-party data repositories or detailed ...