What It Takes to Give a Great Presentation

by Carmine Gallo

effective presentation skills meaning

Summary .   

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

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Powerful and Effective Presentation Skills: More in Demand Now Than Ever

effective presentation skills meaning

When we talk with our L&D colleagues from around the globe, we often hear that presentation skills training is one of the top opportunities they’re looking to provide their learners. And this holds true whether their learners are individual contributors, people managers, or senior leaders. This is not surprising.

Effective communications skills are a powerful career activator, and most of us are called upon to communicate in some type of formal presentation mode at some point along the way.

For instance, you might be asked to brief management on market research results, walk your team through a new process, lay out the new budget, or explain a new product to a client or prospect. Or you may want to build support for a new idea, bring a new employee into the fold, or even just present your achievements to your manager during your performance review.

And now, with so many employees working from home or in hybrid mode, and business travel in decline, there’s a growing need to find new ways to make effective presentations when the audience may be fully virtual or a combination of in person and remote attendees.

Whether you’re making a standup presentation to a large live audience, or a sit-down one-on-one, whether you’re delivering your presentation face to face or virtually, solid presentation skills matter.

Even the most seasoned and accomplished presenters may need to fine-tune or update their skills. Expectations have changed over the last decade or so. Yesterday’s PowerPoint which primarily relied on bulleted points, broken up by the occasional clip-art image, won’t cut it with today’s audience.

The digital revolution has revolutionized the way people want to receive information. People expect presentations that are more visually interesting. They expect to see data, metrics that support assertions. And now, with so many previously in-person meetings occurring virtually, there’s an entirely new level of technical preparedness required.

The leadership development tools and the individual learning opportunities you’re providing should include presentation skills training that covers both the evergreen fundamentals and the up-to-date capabilities that can make or break a presentation.

So, just what should be included in solid presentation skills training? Here’s what I think.

The fundamentals will always apply When it comes to making a powerful and effective presentation, the fundamentals will always apply. You need to understand your objective. Is it strictly to convey information, so that your audience’s knowledge is increased? Is it to persuade your audience to take some action? Is it to convince people to support your idea? Once you understand what your objective is, you need to define your central message. There may be a lot of things you want to share with your audience during your presentation, but find – and stick with – the core, the most important point you want them to walk away with. And make sure that your message is clear and compelling.

You also need to tailor your presentation to your audience. Who are they and what might they be expecting? Say you’re giving a product pitch to a client. A technical team may be interested in a lot of nitty-gritty product detail. The business side will no doubt be more interested in what returns they can expect on their investment.

Another consideration is the setting: is this a formal presentation to a large audience with questions reserved for the end, or a presentation in a smaller setting where there’s the possibility for conversation throughout? Is your presentation virtual or in-person? To be delivered individually or as a group? What time of the day will you be speaking? Will there be others speaking before you and might that impact how your message will be received?

Once these fundamentals are established, you’re in building mode. What are the specific points you want to share that will help you best meet your objective and get across your core message? Now figure out how to convey those points in the clearest, most straightforward, and succinct way. This doesn’t mean that your presentation has to be a series of clipped bullet points. No one wants to sit through a presentation in which the presenter reads through what’s on the slide. You can get your points across using stories, fact, diagrams, videos, props, and other types of media.

Visual design matters While you don’t want to clutter up your presentation with too many visual elements that don’t serve your objective and can be distracting, using a variety of visual formats to convey your core message will make your presentation more memorable than slides filled with text. A couple of tips: avoid images that are cliched and overdone. Be careful not to mix up too many different types of images. If you’re using photos, stick with photos. If you’re using drawn images, keep the style consistent. When data are presented, stay consistent with colors and fonts from one type of chart to the next. Keep things clear and simple, using data to support key points without overwhelming your audience with too much information. And don’t assume that your audience is composed of statisticians (unless, of course, it is).

When presenting qualitative data, brief videos provide a way to engage your audience and create emotional connection and impact. Word clouds are another way to get qualitative data across.

Practice makes perfect You’ve pulled together a perfect presentation. But it likely won’t be perfect unless it’s well delivered. So don’t forget to practice your presentation ahead of time. Pro tip: record yourself as you practice out loud. This will force you to think through what you’re going to say for each element of your presentation. And watching your recording will help you identify your mistakes—such as fidgeting, using too many fillers (such as “umm,” or “like”), or speaking too fast.

A key element of your preparation should involve anticipating any technical difficulties. If you’ve embedded videos, make sure they work. If you’re presenting virtually, make sure that the lighting is good, and that your speaker and camera are working. Whether presenting in person or virtually, get there early enough to work out any technical glitches before your presentation is scheduled to begin. Few things are a bigger audience turn-off than sitting there watching the presenter struggle with the delivery mechanisms!

Finally, be kind to yourself. Despite thorough preparation and practice, sometimes, things go wrong, and you need to recover in the moment, adapt, and carry on. It’s unlikely that you’ll have caused any lasting damage and the important thing is to learn from your experience, so your next presentation is stronger.

How are you providing presentation skills training for your learners?

Manika Gandhi is Senior Learning Design Manager at Harvard Business Publishing Corporate Learning. Email her at [email protected] .

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6 presentation skills and how to improve them

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What are presentation skills?

The importance of presentation skills, 6 presentation skills examples, how to improve presentation skills.

Tips for dealing with presentation anxiety

Learn how to captivate an audience with ease

Capturing an audience’s attention takes practice. 

Over time, great presenters learn how to organize their speeches and captivate an audience from start to finish. They spark curiosity, know how to read a room , and understand what their audience needs to walk away feeling like they learned something valuable.

Regardless of your profession, you most likely use presentation skills on a monthly or even weekly basis. Maybe you lead brainstorming sessions or host client calls. 

Developing effective presentation skills makes it easier to contribute ideas with confidence and show others you’re someone to trust. Although speaking in front of a crowd sometimes brings nerves and anxiety , it also sparks new opportunities.

Presentation skills are the qualities and abilities you need to communicate ideas effectively and deliver a compelling speech. They influence how you structure a presentation and how an audience receives it. Understanding body language , creating impactful visual aids, and projecting your voice all fall under this umbrella.

A great presentation depends on more than what you say. It’s about how you say it. Storytelling , stage presence, and voice projection all shape how well you express your ideas and connect with the audience. These skills do take practice, but they’re worth developing — especially if public speaking makes you nervous. 

Engaging a crowd isn’t easy. You may feel anxious to step in front of an audience and have all eyes and ears on you.

But feeling that anxiety doesn’t mean your ideas aren’t worth sharing. Whether you’re giving an inspiring speech or delivering a monthly recap at work, your audience is there to listen to you. Harness that nervous energy and turn it into progress.

Strong presentation skills make it easier to convey your thoughts to audiences of all sizes. They can help you tell a compelling story, convince people of a pitch , or teach a group something entirely new to them. And when it comes to the workplace, the strength of your presentation skills could play a part in getting a promotion or contributing to a new initiative.

To fully understand the impact these skills have on creating a successful presentation, it’s helpful to look at each one individually. Here are six valuable skills you can develop:

1. Active listening

Active listening is an excellent communication skill for any professional to hone. When you have strong active listening skills, you can listen to others effectively and observe their nonverbal cues . This helps you assess whether or not your audience members are engaged in and understand what you’re sharing. 

Great public speakers use active listening to assess the audience’s reactions and adjust their speech if they find it lacks impact. Signs like slouching, negative facial expressions, and roaming eye contact are all signs to watch out for when giving a presentation.

2. Body language

If you’re researching presentation skills, chances are you’ve already watched a few notable speeches like TED Talks or industry seminars. And one thing you probably noticed is that speakers can capture attention with their body language. 

A mixture of eye contact, hand gestures , and purposeful pacing makes a presentation more interesting and engaging. If you stand in one spot and don’t move your body, the audience might zone out.

two-women-talking-happily-on-radio-presentation-skills

3. Stage presence

A great stage presence looks different for everyone. A comedian might aim for more movement and excitement, and a conference speaker might focus their energy on the content of their speech. Although neither is better than the other, both understand their strengths and their audience’s needs. 

Developing a stage presence involves finding your own unique communication style . Lean into your strengths, whether that’s adding an injection of humor or asking questions to make it interactive . To give a great presentation, you might even incorporate relevant props or presentation slides.

4. Storytelling

According to Forbes, audiences typically pay attention for about 10 minutes before tuning out . But you can lengthen their attention span by offering a presentation that interests them for longer. Include a narrative they’ll want to listen to, and tell a story as you go along. 

Shaping your content to follow a clear narrative can spark your audience’s curiosity and entice them to pay careful attention. You can use anecdotes from your personal or professional life that take your audience along through relevant moments. If you’re pitching a product, you can start with a problem and lead your audience through the stages of how your product provides a solution.

5. Voice projection

Although this skill may be obvious, you need your audience to hear what you’re saying. This can be challenging if you’re naturally soft-spoken and struggle to project your voice.

Remember to straighten your posture and take deep breaths before speaking, which will help you speak louder and fill the room. If you’re talking into a microphone or participating in a virtual meeting, you can use your regular conversational voice, but you still want to sound confident and self-assured with a strong tone.

If you’re unsure whether everyone can hear you, you can always ask the audience at the beginning of your speech and wait for confirmation. That way, they won’t have to potentially interrupt you later.

Ensuring everyone can hear you also includes your speed and annunciation. It’s easy to speak quickly when nervous, but try to slow down and pronounce every word. Mumbling can make your presentation difficult to understand and pay attention to.

microphone-presentation-skills

6. Verbal communication 

Although verbal communication involves your projection and tone, it also covers the language and pacing you use to get your point across. This includes where you choose to place pauses in your speech or the tone you use to emphasize important ideas.

If you’re giving a presentation on collaboration in the workplace , you might start your speech by saying, “There’s something every workplace needs to succeed: teamwork.” By placing emphasis on the word “ teamwork ,” you give your audience a hint on what ideas will follow.

To further connect with your audience through diction, pay careful attention to who you’re speaking to. The way you talk to your colleagues might be different from how you speak to a group of superiors, even if you’re discussing the same subject. You might use more humor and a conversational tone for the former and more serious, formal diction for the latter.

Everyone has strengths and weaknesses when it comes to presenting. Maybe you’re confident in your use of body language, but your voice projection needs work. Maybe you’re a great storyteller in small group settings, but need to work on your stage presence in front of larger crowds. 

The first step to improving presentation skills is pinpointing your gaps and determining which qualities to build upon first. Here are four tips for enhancing your presentation skills:

1. Build self-confidence

Confident people know how to speak with authority and share their ideas. Although feeling good about your presentation skills is easier said than done, building confidence is key to helping your audience believe in what you’re saying. Try practicing positive self-talk and continuously researching your topic's ins and outs.

If you don’t feel confident on the inside, fake it until you make it. Stand up straight, project your voice, and try your best to appear engaged and excited. Chances are, the audience doesn’t know you’re unsure of your skills — and they don’t need to.

Another tip is to lean into your slideshow, if you’re using one. Create something colorful and interesting so the audience’s eyes fall there instead of on you. And when you feel proud of your slideshow, you’ll be more eager to share it with others, bringing more energy to your presentation.

2. Watch other presentations

Developing the soft skills necessary for a good presentation can be challenging without seeing them in action. Watch as many as possible to become more familiar with public speaking skills and what makes a great presentation. You could attend events with keynote speakers or view past speeches on similar topics online.

Take a close look at how those presenters use verbal communication and body language to engage their audiences. Grab a notebook and jot down what you enjoyed and your main takeaways. Try to recall the techniques they used to emphasize their main points, whether they used pauses effectively, had interesting visual aids, or told a fascinating story.

woman-looking-at-video-from-tablet-while-cooking-dinner-presentation-skills

3. Get in front of a crowd

You don’t need a large auditorium to practice public speaking. There are dozens of other ways to feel confident and develop good presentation skills.

If you’re a natural comedian, consider joining a small stand-up comedy club. If you’re an avid writer, participate in a public poetry reading. Even music and acting can help you feel more comfortable in front of a crowd.

If you’d rather keep it professional, you can still work on your presentation skills in the office. Challenge yourself to participate at least once in every team meeting, or plan and present a project to become more comfortable vocalizing your ideas. You could also speak to your manager about opportunities that flex your public speaking abilities.

4. Overcome fear

Many people experience feelings of fear before presenting in front of an audience, whether those feelings appear as a few butterflies or more severe anxiety. Try grounding yourself to shift your focus to the present moment. If you’re stuck dwelling on previous experiences that didn’t go well, use those mistakes as learning experiences and focus on what you can improve to do better in the future.

Tips for dealing with presentation anxiety 

It’s normal to feel nervous when sharing your ideas. In fact, according to a report from the Journal of Graduate Medical Education, public speaking anxiety is prevalent in 15–30% of the general population .

Even though having a fear of public speaking is common, it doesn’t make it easier. You might feel overwhelmed, become stiff, and forget what you were going to say. But although the moment might scare you, there are ways to overcome the fear and put mind over matter.

Use these tactics to reduce your stress when you have to make a presentation:

1. Practice breathing techniques

If you experience anxiety often, you’re probably familiar with breathing techniques for stress relief . Incorporating these exercises into your daily routine can help you stop worrying and regulate anxious feelings. 

Before a big presentation, take a moment alone to practice breathing techniques, ground yourself, and reduce tension. It’s also a good idea to take breaths throughout the presentation to speak slower and calm yourself down .

2. Get organized

The more organized you are, the more prepared you’ll feel. Carefully outline all of the critical information you want to use in your presentation, including your main talking points and visual aids, so you don’t forget anything. Use bullet points and visuals on each slide to remind you of what you want to talk about, and create handheld notes to help you stay on track.

3. Embrace moments of silence

It’s okay to lose your train of thought. It happens to even the most experienced public speakers once in a while. If your mind goes blank, don’t panic. Take a moment to breathe, gather your thoughts, and refer to your notes to see where you left off. You can drink some water or make a quick joke to ease the silence or regain your footing. And it’s okay to say, “Give me a moment while I find my notes.” Chances are, people understand the position you’re in.

men-giving-conference-sitting-on-a-chair-with-microphone-presentation-skills

4. Practice makes progress

Before presenting, rehearse in front of friends and family members you trust. This gives you the chance to work out any weak spots in your speech and become comfortable communicating out loud. If you want to go the extra mile, ask your makeshift audience to ask a surprise question. This tests your on-the-spot thinking and will prove that you can keep cool when things come up.

Whether you’re new to public speaking or are a seasoned presenter, you’re bound to make a few slip-ups. It happens to everyone. The most important thing is that you try your best, brush things off, and work on improving your skills to do better in your next presentation.

Although your job may require a different level of public speaking than your favorite TED Talk , developing presentation skills is handy in any profession. You can use presentation skills in a wide range of tasks in the workplace, whether you’re sharing your ideas with colleagues, expressing concerns to higher-ups, or pitching strategies to potential clients.

Remember to use active listening to read the room and engage your audience with an interesting narrative. Don’t forget to step outside your comfort zone once in a while and put your skills to practice in front of a crowd. After facing your fears, you’ll feel confident enough to put presentation skills on your resume.

If you’re trying to build your skills and become a better employee overall, try a communications coach with BetterUp. 

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8 tips to improve your public speaking skills

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Home Blog Education Presentation Skills 101: A Guide to Presentation Success

Presentation Skills 101: A Guide to Presentation Success

cover for presentation skills guide

Getting the perfect presentation design is just a step toward a successful presentation. For the experienced user, building presentation skills is the answer to elevating the power of your message and showing expertise on any subject. Still, one can ask: is it the same set of skills, or are they dependable on the type of presentation?

In this article, we will introduce the different types of presentations accompanied by the skillset required to master them. The purpose, as always, is to retain the audience’s interest for a long-lasting and convincing message.

Table of Contents

The Importance of Presentation Skills

Persuasive presentations, instructional presentations, informative presentations, inspirational presentations, basic presentation skills, what are the main difficulties when giving a presentation, recommendations to improve your presentation skills, closing statement.

Effective communication is the answer to reaching business and academic goals. The scenarios in which we can be required to deliver a presentation are as diverse as one can imagine. Still, some core concepts apply to all presentations.

 We define presentation skills as a compendium of soft skills that directly affect your presentation performance and contribute to creating a great presentation. These are not qualities acquired by birth but skills you ought to train and master to delve into professional environments.

You may ask: is it really that evident when a presenter is not prepared? Here are some common signs people can experience during presentations:

  • Evasive body language: Not making eye contact with the audience, arms closed tightly to the body, hands in pockets all the time.
  • Lack of interest in the presenter’s voice: dull tone, not putting an effort to articulate the topics.
  • Doubting when asked to answer a question
  • Irksome mood

The list can go on about common presenter mistakes , and most certainly, it will affect the performance of any presented data if the lack of interest by the presenter is blatantly obvious.  Another element to consider is anxiety, and according to research by the National Institute of Mental Health, 73% of the population in the USA is affected by glossophobia , which is the fear of public speaking, judgment, or negative evaluation by other people.

Therefore, presentation skills training is essential for any business professional who wants to achieve effective communication . It will remove the anxiety from presentation performance and help users effectively deliver their message and connect with the audience.

Archetypes of presentations

Persuasive presentations aim to convince the audience – often in short periods – to acquire a product or service, adhere to a cause, or invest in a company. For business entrepreneurs or politicians, persuasive presentations are their tool for the trade.

Unless you aim to be perceived as an imposter, a proper persuasive presentation has the elements of facts, empathy, and logic, balanced under a well-crafted narrative. The central pillar of these presentations is to identify the single factor that gathered your audience: it could be a market need, a social cause, or a revolutionary concept for today’s society. It has to be something with enough power to gather critiques – both good and bad.

That single factor has to be backed up by facts. Research that builds your hypothesis on how to solve that problem. A deep understanding of the target audience’s needs , concerns, and social position regarding the solution your means can offer. When those elements are in place, building a pitch becomes an easy task. 

Graphics can help you introduce information in a compelling format, lowering the need for lengthy presentations. Good presentation skills for persuasive presentations go by the hand of filtering relevant data and creating the visual cues that resonate with what your audience demands.

One powerful example of a persuasive presentation is the technique known as the elevator pitch . You must introduce your idea or product convincingly to the audience in a timeframe between 30 seconds and less than 2 minutes. You have to expose:

  • What do you do 
  • What’s the problem to solve
  • Why is your solution different from others 
  • Why should the audience care about your expertise

presentation skills an elevator pitch slide

For that very purpose, using engaging graphics with contrasting colors elevates the potential power of your message. It speaks professionalism, care for details, and out-of-the-box thinking. Knowing how to end a presentation is also critical, as your CTAs should be placed with care.

Therefore, let’s resume the requirements of persuasive presentations in terms of good presentation skills:

  • Identifying problems and needs
  • Elaborating “the hook” (the element that grabs the audience’s attention)
  • Knowing how to “tie” your audience (introducing a piece of information related to the hook that causes an emotional impact)
  • Broad knowledge of body language and hand gestures to quickly convey your message
  • Being prepared to argue a defense of your point of view
  • Handling rejection
  • Having a proactive attitude to convert opportunities into new projects
  • Using humor, surprise, or personal anecdotes as elements to sympathize with the audience
  • Having confidence
  • Be able to summarize facts and information in visually appealing ways

skills required for persuasive presentations

You can learn more about persuasive presentation techniques by clicking here .

In the case of instructional presentations, we ought to differentiate two distinctive types:

  • Lecture Presentations : Presentations being held at universities or any other educative institution. Those presentations cover, topic by topic, and the contents of a syllabus and are created by the team of teachers in charge of the course.
  • Training Presentations : These presentations take place during in-company training sessions and usually comprise a good amount of content that is resumed into easy-to-take solutions. They are aimed to coach employees over certain topics relevant to their work performance. The 70-20-10 Model is frequently used to address these training situations.

Lecture presentations appeal to the gradual introduction of complex concepts, following a structure set in the course’s syllabus. These presentations often have a similar aesthetic as a group of professors or researchers created to share their knowledge about a topic. Personal experience does tell that course presentations often rely on factual data, adequately documented, and on the theoretical side.

An example of a presentation that lies under this concept is a Syllabus Presentation, used by the teaching team to introduce the subject to new students, evaluation methods, concepts to be learned, and expectations to pass the course.

using a course syllabus presentation to boost your instructional presentation skills

On the other hand, training presentations are slide decks designed to meet an organization’s specific needs in the formal education of their personnel. Commonly known as “continuous education,” plenty of companies invest resources in coaching their employees to achieve higher performance results. These presentations have the trademark of being concise since their idea is to introduce the concepts that shall be applied in practice sessions. 

Ideally, the training presentations are introduced with little text and easy-to-recognize visual cues. Since the idea is to summarize as much as possible, these are visually appealing for the audience. They must be dynamic enough to allow the presenter to convey the message.

presentation skills example of a training presentation

Those key takeaways remind employees when they revisit their learning resources and allow them to ruminate on questions that fellow workers raise. 

To sum up this point, building presentation skills for instructional presentations requires:

  • Ability to put complex concepts into simpler words
  • Patience and a constant learning mindset
  • Voice training to deliver lengthy speeches without being too dense
  • Ability to summarize points and note the key takeaways
  • Empathizing with the audience to understand their challenges in the learning process

skill requirements for instructional presentations

The informative presentations take place in business situations, such as when to present project reports from different departments to the management. Another potential usage of these presentations is in SCRUM or other Agile methodologies, when a sprint is completed, to discuss the advance of the project with the Product Owner.

As they are presentations heavily dependent on data insights, it’s common to see the usage of infographics and charts to express usually dense data in simpler terms and easy to remember. 

a SCRUM process being shown in an informative slide

Informative presentations don’t just fall into the business category. Ph.D. Dissertation and Thesis presentations are topics that belong to the informative presentations category as they condense countless research hours into manageable reports for the academic jury. 

an example of a thesis dissertation template

Since these informational presentations can be perceived as lengthy and data-filled, it is important to learn the following professional presentation skills:

  • Attention to detail
  • Be able to explain complex information in simpler terms
  • Creative thinking
  • Powerful diction
  • Working on pauses and transitions
  • Pacing the presentation, so not too much information is divulged per slide

skill requirements for informational presentations

The leading inspirational platform, TEDx, comes to mind when talking about inspirational presentations. This presentation format has the peculiarity of maximizing the engagement with the audience to divulge a message, and due to that, it has specific requirements any presenter must meet.

This presentation format usually involves a speaker on a stage, either sitting or better standing, in which the presenter engages with the audience with a storytelling format about a life experience, a job done that provided a remarkable improvement for society, etc.

using a quote slide to boost inspirational presentation skills

Empathizing with the audience is the key ingredient for these inspirational presentations. Still, creativity is what shapes the outcome of your performance as people are constantly looking for different experiences – not the same recipe rephrased with personal touches. The human factor is what matters here, way above data and research. What has your experience to offer to others? How can it motivate another human being to pursue a similar path or discover their true calling?

To achieve success in terms of communication skills presentation, these inspirational presentations have the following requirements:

  • Focus on the audience (engage, consider their interests, and make them a part of your story)
  • Putting ego aside
  • Creative communication skills
  • Storytelling skills
  • Body language knowledge to apply the correct gestures to accompany your story
  • Voice training
  • Using powerful words

skills required for inspirational presentations

After discussing the different kinds of presentations we can come across at any stage of our lives, a group of presentation skills is standard in any type of presentation. See below what makes a good presentation and which skills you must count on to succeed as a presenter.

Punctuality

Punctuality is a crucial aspect of giving an effective presentation. Nothing says more about respect for your audience and the organization you represent than delivering the presentation on time . Arriving last minute puts pressure on the tech team behind audiovisuals, as they don’t have enough preparation to test microphones, stage lights, and projector settings, which can lead to a less powerful presentation Even when discussing presentations hosted in small rooms for a reduced audience, testing the equipment becomes essential for an effective presentation.

A solution for this is to arrive at least 30 minutes early. Ideally, one hour is a sweet spot since the AV crew has time to check the gear and requirements for your presentation. Another benefit of this, for example, in inspirational presentations, is measuring the previous presenter’s impact on the audience. This gives insights about how to resonate with the public, and their interest, and how to accommodate your presentation for maximum impact.

Body Language

Our bodies can make emotions transparent for others, even when we are unaware of such a fact. Proper training for body language skills reduces performance anxiety, giving the audience a sense of expertise about the presented topic. 

Give your presentation and the audience the respect they deserve by watching over these potential mistakes:

  • Turning your back to the audience for extended periods : It’s okay to do so when introducing an important piece of information or explaining a graph, but it is considered rude to give your back to the audience constantly.
  • Fidgeting : We are all nervous in the presence of strangers, even more, if we are the center of attention for that moment. Instead of playing with your hair or making weird hand gestures, take a deep breath to center yourself before the presentation and remember that everything you could do to prepare is already done. Trust your instincts and give your best.
  • Intense eye contact : Have you watched a video where the presenter stared at the camera the entire time? That’s the feeling you transmit to spectators through intense eye contact. It’s a practice often used by politicians to persuade.
  • Swearing : This is a no-brainer. Even when you see influencers swearing on camera or in podcasts or live presentations, it is considered an informal and lousy practice for business and academic situations. If you have a habit to break when it comes to this point, find the humor in these situations and replace your swear words with funny alternatives (if the presentation allows for it). 

Voice Tone plays a crucial role in delivering effective presentations and knowing how to give a good presentation. Your voice is a powerful tool for exposing your ideas and feelings . Your voice can articulate the message you are telling, briefing the audience if you feel excited about what you are sharing or, in contrast, if you feel the presentation is a burden you ought to complete.

Remember, passion is a primary ingredient in convincing people. Therefore, transmitting such passion with a vibrant voice may help gather potential business partners’ interest.  

But what if you feel sick prior to the presentation? If, by chance, your throat is sore minutes before setting foot on the stage, try this: when introducing yourself, mention that you are feeling a bit under the weather. This resonates with the audience to pay more attention to your efforts. In case you don’t feel comfortable about that, ask the organizers for a cup of tea, as it will settle your throat and relax your nerves.

Tech Skills

Believe it or not, people still feel challenged by technology these days. Maybe that’s the reason why presentation giants like Tony Robbins opt not to use PowerPoint presentations . The reality is that there are plenty of elements involved in a presentation that can go wrong from the tech side:

  • A PDF not opening
  • Saving your presentation in a too-recent PowerPoint version
  • A computer not booting up
  • Mac laptops and their never-ending compatibility nightmare
  • Not knowing how to change between slides
  • Not knowing how to use a laser pointer
  • Internet not working
  • Audio not working

We can come up with a pretty long list of potential tech pitfalls, and yet more than half of them fall in presenters not being knowledgeable about technology.

If computers aren’t your thing, let the organization know about this beforehand. There is always a crew member available to help presenters switch between slides or configure the presentation for streaming. This takes the pressure off your shoulders, allowing you to concentrate on the content to present. Remember, even Bill Gates can get a BSOD during a presentation .

Presentations, while valuable for conveying information and ideas, can be daunting for many individuals. Here are some common difficulties people encounter when giving presentations:

Public Speaking Anxiety

Glossophobia, the fear of public speaking, affects a significant portion of the population. This anxiety can lead to nervousness, trembling, and forgetfulness during a presentation.

Lack of Confidence

Many presenters struggle with self-doubt, fearing that they may not be knowledgeable or skilled enough to engage their audience effectively.

Content Organization

Organizing information in a coherent and engaging manner can be challenging. Presenters often grapple with how to structure their content to make it easily digestible for the audience. Artificial Intelligence can help us significantly reduce the content arrangement time when you work with tools like our AI Presentation Maker (made for presenters by experts in presentation design). 

Audience Engagement

Keeping the audience’s attention and interest throughout the presentation can be difficult. Distractions, disengaged attendees, or lack of interaction can pose challenges.

Technical Issues

Technology glitches, such as malfunctioning equipment, incompatible file formats, or poor internet connectivity, can disrupt presentations and increase stress.

Time Management

Striking the right balance between providing enough information and staying within time limits is a common challenge. Going over or under the allotted time can affect the effectiveness of the presentation.

Handling Questions and Challenges

Responding to unexpected questions, criticism, or challenges from the audience can be difficult, especially when presenters are unprepared or lack confidence in their subject matter.

Visual Aids and Technology

Creating and effectively using visual aids like slides or multimedia can be a struggle for some presenters. Technical competence is essential in this aspect.

Language and Articulation

Poor language skills or unclear articulation can hinder effective communication. Presenters may worry about stumbling over words or failing to convey their message clearly.

Maintaining appropriate and confident body language can be challenging. Avoiding nervous habits, maintaining eye contact, and using gestures effectively requires practice.

Overcoming Impersonal Delivery

In virtual presentations, maintaining a personal connection with the audience can be difficult. The absence of face-to-face interaction can make it challenging to engage and read the audience.

Cultural and Diversity Awareness

Presenting to diverse audiences requires sensitivity to cultural differences and varying levels of familiarity with the topic.

In this section, we gathered some tips on how to improve presentation skills that can certainly make an impact if applied to your presentation skills. We believe these skills can be cultivated to transform into habits for your work routine.

Tip #1: Build a narrative

One memorable way to guarantee presentation success is by writing a story of all the points you desire to cover. This statement is based on the logic behind storytelling and its power to connect with people .

Don’t waste time memorizing slides or reading your presentation to the audience. It feels unnatural, and any question that diverts from the topic in discussion certainly puts you in jeopardy or, worse, exposes you as a fraud in the eyes of the audience. And before you ask, it is really evident when a presenter has a memorized speech. 

Build and rehearse the presentation as if telling a story to a group of interested people. Lower the language barrier by avoiding complex terms that maybe even you aren’t fully aware of their meaning. Consider the ramifications of that story, what it could lead to, and which are the opportunities to explore. Then, visualize yourself giving the presentation in a natural way.

Applying this technique makes the presentation feel like second nature to you. It broadens the spectrum in which you can show expertise over a topic or even build the basis for new interesting points of view about the project.

Tip #2: Don’t talk for more than 3 minutes per slide

It is a common practice of presenters to bombard the audience with facts and information whilst retaining the same slide on the screen. Why can this happen? It could be because the presenter condensed the talk into very few slides and preferred to talk. The reality is that your spectators won’t retain the information you are giving unless you give visual cues to help that process. 

Opt to prepare more slides and pace your speech to match the topics shown on each slide. Don’t spend more than 3 minutes per slide unless you have to introduce a complex piece of data. Use visual cues to direct the spectators about what you talk about, and summarize the principal concepts discussed at the end of each section.

Tip #3: Practice meditation daily

Anxiety is the number one enemy of professional presenters. It slowly builds without you being aware of your doubts and can hinder your performance in multiple ways: making you feel paralyzed, fidgeting, making you forget language skills or concepts, affecting your health, etc.

Meditation is an ancient practice taken from Buddhist teachings that train your mind to be here in the present. We often see the concepts of meditation and mindfulness as synonyms, whereas you should be aware that meditation is a practice that sets the blocks to reach a state of mindfulness. For presenters, being in the here and now is essential to retain focus, but meditation techniques also teach us to control our breathing and be in touch with our body signals when stress builds up. 

The customary practice of meditation has an impact on imagination and creativity but also helps to build patience – a skill much needed for connecting with your audience in instructional presentations.

Having the proper set of presentation skills can be quite subjective. It goes beyond presentation tips and deepens into how flexible we can be in our ability to communicate ideas.

Different presentations and different audiences shape the outcome of our efforts. Therefore, having a basic understanding of how to connect, raise awareness, and empathize with people can be key ingredients for your career as a presenter. A word of advice: success doesn’t happen overnight. It takes dedication and patience to build communication skills . Don’t condition your work to believe you will be ready “someday”; it’s best to practice and experience failure as part of the learning process.

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effective presentation skills meaning

  • Presentation Skills
  • Skills & Tools

Presentation skills can be defined as a set of abilities that enable an individual to: interact with the audience; transmit the messages with clarity; engage the audience in the presentation; and interpret and understand the mindsets of the listeners. These skills refine the way you put forward your messages and enhance your persuasive powers.

The present era places great emphasis on good presentation skills. This is because they play an important role in convincing the clients and customers. Internally, management with good presentation skills is better able to communicate the mission and vision of the organization to the employees.

Importance of Presentation Skills

Interaction with others is a routine job of businesses in today’s world. The importance of good presentation skills is established on the basis of following points:

  • They help an individual in enhancing his own growth opportunities. In addition, it also grooms the personality of the presenter and elevates his levels of confidence.
  • In case of striking deals and gaining clients, it is essential for the business professionals to understand the audience. Good presentation skills enable an individual to mold his message according to the traits of the audience. This increases the probability of successful transmission of messages.
  • Lastly, business professionals have to arrange seminars and give presentations almost every day. Having good presentation skills not only increases an individual’s chances of success, but also enable him to add greatly to the organization.

How to Improve Presentation Skills

Development of good presentation skills requires efforts and hard work. To improve your presentation skills, you must:

  • Research the Audience before Presenting: This will enable you to better understand the traits of the audience. You can then develop messages that can be better understood by your target audience. For instance, in case of an analytical audience, you can add more facts and figures in your presentation.
  • Structure your Presentation Effectively: The best way to do this is to start with telling the audience, in the introduction, what you are going to present. Follow this by presenting the idea, and finish off the presentation by repeating the main points.
  • Do a lot of Practice: Rehearse but do not go for memorizing the presentation. Rehearsals reduce your anxiety and enable you to look confident on the presentation day. Make sure you practice out loud, as it enables you to identify and eliminate errors more efficiently. Do not memorize anything as it will make your presentation look mechanical. This can reduce the degree of audience engagement.
  • Take a Workshop: Most medium and large businesses allow their employees to take employee development courses and workshops, as well-trained employees are essential to the success of any company. You can use that opportunity to take a workshop on professional presentation skills such as those offered by Langevin Learning Services , which are useful for all business professionals, from employees to business trainers and managers.

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Unlock effective presentation skills (tips and best practices)

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Anete Ezera March 23, 2023

Presentation skills are a crucial aspect of communication in today’s world. Whether you’re delivering a pitch to potential investors, giving a lecture in front of a class, or trying to make a point at a meeting, your ability to effectively present your ideas can greatly impact your success. However, not everyone is a natural-born speaker. Many struggle with nerves and self-doubt when it comes to presenting in front of an audience. But don’t worry! Improving your presentation skills is possible with practice and dedication. In this blog post, we’ll provide you with practical tips that will help you become a confident and engaging speaker. From preparing your material to engaging with your audience, we’ll cover everything you need to know to take your presentation skills to the next level. So whether you’re just starting out or looking to refine your existing presentation skills, read on for all the advice and inspiration you need to succeed.

Confident business woman presents quarterly progress in meeting using a large display screen. Photographed through a window with reflections using effective presentation skills.

Types of Presentations

Before we dive into specific presentation skills, it’s important to define the different types of presentations that may require different skills in how they’re presented. There are several types of presentations you can choose from, each with its own distinct format and style. Let’s take a look at some of the most common types of presentations:

Narrative presentations

In these types of presentations, the speaker focuses on telling a story that engages the audience and reinforces the main message. This type of presentation is perfect for engaging and entertaining an audience. It helps to keep the audience interested and focused and can be a great way to reinforce the main message. However, it can also be time-consuming to prepare a well-structured narrative.

Prezi template gallery for narrative presentations

Informative presentations

These types of presentations are designed to provide information on a specific topic. The speaker focuses on delivering accurate and relevant information to the audience in an organized and straightforward manner. This type of presentation is great for providing accurate and relevant information to the audience. The organized and straightforward delivery makes it easy for the audience to understand and retain the information. However, it can be difficult to keep the audience engaged and interested if the presentation is too dry or lacks excitement.

effective presentation skills meaning

Persuasive presentations 

In persuasive presentations, the speaker aims to convince the audience to take a specific action or adopt a particular point of view. This type of presentation often includes arguments, statistics, and other persuasive techniques. However, if the arguments are weak or the persuasive techniques are ineffective, the presentation can fall flat and fail to achieve its intended outcome.

Prezi template gallery for persuasive presentations

Demonstrative Presentations

These types of presentations focus on demonstrating a product or service to the audience. The speaker often includes visual aids, such as slides or videos, to help illustrate the key features and benefits of the product or service. However, it can be difficult to keep the audience engaged if the demonstration is too lengthy or repetitive.

Prezi Video template gallery for demonstrative presentations

Instructional Presentations

Instructional presentations are designed to teach the audience a specific skill or provide them with step-by-step instructions. The speaker often uses visual aids, such as diagrams or slides, to make the instructions clear and easy to follow. It’s perfect for teaching the audience how to perform a specific task. The use of visual aids, such as diagrams or slides, makes it easy for the audience to understand and follow the instructions. In this type of presentation, it’s important to present the instructions in a highly engaging way so the audience doesn’t lose interest.

Choosing the right type of presentation format can greatly impact the success of your presentation. Consider the audience, the message you want to convey, and the resources available to you, when deciding on the best presentation format for your needs. Once you’ve decided on a presentation format, you can move on to developing certain presentation skills that are most important for the specific case. 

effective presentation skills meaning

Presentation delivery methods

The way you deliver your presentation is crucial. Therefore, we want to highlight this aspect before we dive into other effective presentation skills. A delivery method can make or break a presentation, regardless of the quality of the content. There are various methods of presentation delivery. The choice of method depends on the type of audience, the topic of the presentation, and the desired outcome. Discover 4 ways you can deliver a presentation and what kind of skills and approach they require. 

Traditional delivery

One of the most common presentation delivery methods is the traditional method of standing in front of an audience and delivering a speech. This method is suitable for formal presentations, such as keynote speeches, lectures, and corporate presentations. This method requires the speaker to have excellent public speaking skills, including voice modulation, body language, and eye contact. A traditional presentation delivery usually follows a classical presentation outline that has a clear beginning, middle, and end. 

Visually-focused presentation delivery

Another method of presentation delivery is the use of visual aids. This method involves using multimedia tools, such as images, videos, and infographics. Visual aids are effective because they can help the audience to better understand complex information, and they can also serve as a reference for the audience to refer to after the presentation. However, visuals should not be the sole focus of the presentation, as they can distract the audience from the message. 

If you want to create a visually-focused presentation, discover different Prezi presentation templates, and be sure to add images, videos, data visualizations, GIFs, stickers, and other visuals that you can find in Prezi’s content library and Prezi Design.  

If you want to learn more about the use of visuals in a presentation, and what are the best design practices, watch this video:

Interactive presentation delivery

Another way to deliver a presentation is by using interactive methods such as group discussions, role-plays, and simulations. This method is suitable for presentations that require the audience to actively participate in the presentation. Interactive presentations can be useful for training sessions, team-building exercises, and workshops. 

On Prezi, you can create highly interactive presentations where your audience can be active participants. Prezi’s non-linear format allows you to jump between topics instead of flipping through slides, so your presentation feels more like a conversation than a speech.

Storyteller delivery

The last method of presentation delivery is storytelling. It involves the use of anecdotes, personal experiences, and stories to deliver a message. Storytelling is a highly effective tool because it can help the audience to relate to the message on a personal level. 

Storytelling can also be used to make a presentation more engaging and entertaining. 

If you want to visually showcase a relation between two aspects and capture the transitional movement in a timeline, use motion, zoom, and spatial relationships in a Prezi presentation to showcase the nuances of your story world. 

Regardless of the presentation delivery method, make sure to follow the best presentation practices:

  • Be well-prepared and knowledgeable about the topic. This can be achieved through research, practice, and rehearsal.
  • Use clear and concise language that is easy for the audience to understand. You should avoid using jargon and technical terms, or you can take time to explain them to the audience. 
  • Work on engaging the audience using eye contact, body language, and humor. This can help you establish a connection with the audience and make the presentation more engaging. 
  • Be mindful of the time and ensure that the presentation is delivered within the allotted time frame.  
  • Use effective visuals, if applicable, to support your message without overpowering it.

Women presenting with a confident body language presentation skill

Effective presentation skills

There are numerous skills that you can develop to improve your presentations. In this article, we’ve summoned the following 8 presentation skills that are essential to any presenter that wants to make an impact with their message.

1. Effective communication

Effective communication skills are critical when it comes to presenting information to others. Presentations require a clear and concise message, and communication skills are key in delivering this message to your audience. Good communication skills allow you to connect with your audience, build rapport, and maintain engagement throughout the presentation. In addition, communication skills allow you to articulate your ideas and arguments clearly, and to respond to questions or challenges effectively. 

To improve this skill, practice speaking in front of a mirror or recording yourself to identify areas where you may need improvement. Also, consider using vocal techniques such as varying your tone and volume to keep your audience engaged.

2. Confident body language

Confident body language is an essential presentation skill as it communicates to the audience that the speaker is credible, knowledgeable, and in control. A confident posture, eye contact, and gestures can help you establish a strong presence and build rapport with the audience. It also helps you to convey your message more effectively. 

To practice confident body language, start by standing tall with shoulders back and head held high. Also, make eye contact with the audience and use natural hand gestures to emphasize key points. It’s also important to practice speaking clearly and with conviction, as this can further enhance the impact of confident body language during a presentation. 

If you’re interested in learning more about body language, read our article on 9 secrets to a confident body language . 

Shot of a young businessman delivering a presentation to his colleagues in the boardroom of a modern office. Useinf effective presentation skills and confident body language.

3. Audience engagement

Being able to engage your audience is a crucial presentation skill because it ensures that your message is well-received and understood. When you engage your audience, you capture their attention and maintain their interest throughout your presentation. This can make the difference between a successful presentation and one that falls flat. Holding the attention of your audience requires a combination of factors, such as having a clear message, being confident and comfortable in your delivery, using visual aids effectively, and connecting with your audience on a personal level. 

To improve this skill, you can practice rehearsing your presentation in front of friends or colleagues and seeking feedback. You can also try studying successful public speakers and their techniques and incorporating audience participation activities into your presentation to keep them engaged and interested. 

Additionally, you can engage your audience by opting for a motion-based presentation. It’ll enhance the impact of your content and ideas, making it more captivating for your audience to watch than a slide-based presentation. On Prezi, you can use motion, spatial relationships, and zooming effects to create highly impactful presentations. 

4. Time management

Time management is an essential presentation skill as it helps to ensure that you deliver your message effectively and efficiently within the allotted time. Poor time management can lead to an unprofessional and unprepared presentation, leaving the audience disinterested or confused.

To practice good time management, begin by planning and rehearsing your presentation in advance. It’s important to allocate sufficient time to each section and consider factors such as audience engagement and potential interruptions. You can also use time-tracking tools and practice pacing yourself during rehearsals to ensure you stay on schedule. By mastering time management, you can deliver a polished and engaging presentation, leaving a positive and lasting impression on your audience.

5. Content organization

Effective organization of presentation content is crucial for any presenter, as it determines the clarity and impact of the message. Organized content can help you convey your ideas in a logical and coherent manner, which aids in maintaining the audience’s attention and retention of information. 

To ensure that your presentation’s content is well-organized, it’s important to follow a few key steps. 

  • Identify the main points you want to convey and arrange them in a logical order.
  • Create a clear outline that includes an introduction, main body, and conclusion.
  • Use transition words or phrases to smoothly connect each point to the next. 
  • Ensure that your presentation has a consistent flow and that each point supports your overall message. 

By following these steps, you can effectively organize your presentation’s content and create a memorable and impactful experience for the viewers.

If you’re creating a sales presentation, be sure to read our step-by-step guide on crafting a winning sales presentation .

Also, discover how to best structure your presentation based on your presentation goal in this video:

6. Storytelling 

Storytelling is a powerful presentation skill that can captivate your audience’s attention and enhance the impact of your message. Stories allow us to connect with people on a deeper emotional level, and help us convey complex ideas in an easy-to-understand way. When we tell a story, we engage our audience, evoke their imagination, and inspire them to take action. 

To develop strong storytelling skills, you should practice telling stories with a clear beginning, middle, and end that convey a message or lesson. It’s also important to incorporate sensory details, such as sight, sound, touch, smell, and taste, to help the audience visualize the story. Also, make sure to focus on the tone of your delivery, including voice inflection, body language, and facial expressions, to effectively convey the emotions and dynamics of the story. Finally, use one of Prezi’s presentation templates like the one visualized below, or create your own story presentation on Prezi and visualize relations between topics, events, and characters using spatial relationships and visual hierarchy. 

By mastering the art of storytelling, you can deliver a powerful presentation that resonates with the audience and creates a lasting impression.

7. Adaptability

Adaptability is a crucial presentation skill – it allows you to adjust and respond to unexpected situations, changes, and challenges during the presentation. The key is to be properly prepared. This means researching your topic and practicing your presentation speech enough so that you’re prepared for any changes or questions that may arise. When you’re prepared, you’ll feel more present and be able to read the room and adjust to your audience’s needs and interests. Also, be flexible and open-minded to new information, feedback, and audience reactions. This skill will enable you to think on your feet and modify your content or delivery style accordingly. 

And lastly, you want to uphold the quality of your presentation no matter where you’re presenting, online or offline. If you need to adapt your presentation to an online experience, use Prezi Video and simply import your already-existing Prezi, Powerpoint, or Google slides, and deliver the same level of presence and quality as offline. With Prezi Video, you can showcase your slides next to you on-screen as you present, keeping that face-to-face interaction. 

Make sure to check out Prezi Video templates that you can find in Prezi’s template gallery .

Prezi Video template gallery

8. Confidence

Last but definitely not least, one of the key presentation skills a great presenter possesses is confidence . Presenting with confidence can help you engage your audience and convince them of your authority and knowledge on the topic at hand. When you exude confidence, the audience is more likely to trust you and your message, leading to better communication and understanding. 

Developing confidence can be achieved through several methods. Practicing your speech multiple times, visualizing a successful presentation, and focusing on positive self-talk are all techniques that can help boost your confidence. Additionally, learning to control body language and voice tone can also have a positive effect on confidence levels during your time in the spotlight. 

By implementing these strategies, you can build your confidence and improve your presentation skills each time you’re speaking in front of an audience. 

Discover more about effective presentation skills in this video:

How to improve public speaking and presentation skills

While working on the effective presentation skills we listed above, you may feel nervous about public speaking in general. It’s no secret that public speaking can be a daunting task for many people. However, if you want to be a powerful, confident, and impactful presenter, you need to overcome your fear of anxiety of public speaking and improve the way you feel and appear when presenting. 

If you want to learn more about different techniques that can help you calm down before a presentation, here’s a helpful video for you to watch:

To help you become better at public speaking, we summoned 20 tips you can follow:

1. Practice, practice, practice

One of the most effective ways to become more comfortable with public speaking is to practice your speech as much as possible. When you practice, you can work out any kinks or rough spots that you may encounter when giving your speech in front of an audience. Additionally, practicing allows you to become more familiar with the material, making it easier to remember and deliver with confidence. While it may be tempting to simply read your speech from a script or cue cards, practicing your speech will allow you to internalize the material and deliver it with greater ease, flow, and naturalness. Therefore, it’s highly recommended that you take the time to practice your speech as much as possible before giving it in front of an audience, whether that be your friends, family, or colleagues.

2. Use presenter notes 

Preparing for a presentation can be a lengthy endeavor, particularly if you aim to memorize the entire script. Trying to remember every point can be challenging. Plus, the stress of public speaking can cause you to overlook crucial details. Jotting down your talking points can help you stay organized and avoid forgetting any essential information. However, relying solely on flashcards or paper notes may not be ideal. Constantly glancing at sticky notes or looking away from your audience can disrupt the flow of your presentation and disconnect you from your listeners. Instead, try using presenter notes on Prezi , where you can easily add notes to each slide. While presenting, you’ll be the only one that sees them, helping you deliver an impressive presentation with maximum confidence. 

3. Know your audience

When delivering a speech, it’s important to analyze and understand the audience you’ll be speaking to. By doing so, you can tailor your speech to their interests and needs. This means that you should take into account factors such as their age range, educational background, and cultural or professional affiliations. Additionally, it’s important to research the topic you’ll be discussing thoroughly and provide examples that are relevant to your audience. By doing this, you can ensure that your message will resonate with your listeners and leave a lasting impact.

4. Start with a strong opening

To really captivate your audience, it’s important to start with a strong opening that grabs their attention and sets the tone for the rest of your speech. One approach could be to start with a thought-provoking question or a powerful anecdote that relates to your topic. Alternatively, you could begin with a surprising fact or statistic that shocks and intrigues your listeners. Whatever you choose, make sure it’s attention-grabbing and relevant to the message you want to convey. Remember, the opening of your speech is your chance to make a lasting impression, so make it count!

Discover other ways to start your presentation speech and watch this video for more tips on starting a virtual presentation: 

5. Use humor

Using humor can be a great way to start off a presentation. It can help to reduce the tension in the room and make your audience feel more at ease. For example, you could start off with a joke or a funny story that relates to your topic. Alternatively, you could use a humorous image or meme to grab your audience’s attention. Just be sure not to overdo it – too many jokes can detract from your message and make you seem unprofessional. Remember that the ultimate goal of your presentation is to communicate information and ideas effectively, so use humor wisely.

6. Incorporate stories

Using stories in your speech can be an incredibly powerful tool. Personal stories, in particular, can help illustrate your points and make your message more memorable. By sharing a personal experience, you can connect with your audience on a deeper level and create an emotional bond. This can help them better understand your message and remember it long after your speech is over.

One way to incorporate personal stories into your speech is to draw from your own life experiences. Think about a time when you faced a challenge or overcame an obstacle, and how that experience taught you something valuable. Share that story with your audience and explain how the lessons you learned can be applied to their lives as well.

You can also use stories to illustrate more abstract concepts. For example, if you’re giving a talk about the importance of perseverance, you could share a story about someone who faced numerous setbacks but refused to give up. By sharing that story, you can make the concept of perseverance more concrete and relatable to your audience.

Confident businessman talking into microphone during seminar. Happy male professional is giving presentation to colleagues. He is wearing smart casuals.

7. Use pauses

Using pauses is a great way to enhance your communication skills. In fact, when you take breaks in your speech, can help you gather your thoughts and think more clearly. Pausing also allows you to emphasize key points you want to make in your speech. Additionally, by using pauses strategically, you give your audience time to process the information you’re sharing with them, which can help ensure that they understand and retain it better. All in all, incorporating pauses into your speaking style can be incredibly effective in making your message more impactful and memorable.

8. Speak clearly and loudly

When delivering a speech or presentation, it’s important to speak in a manner that is clear and easy to understand. However, it’s equally important to ensure that your voice is projected loudly enough for your audience to hear you. Speaking too softly can make it difficult for people in the back of the room or in larger spaces to hear what you’re saying, which can lead to confusion and a lack of engagement. To avoid this, try to practice projecting your voice and enunciating your words clearly before you give your speech. You can also use tools like microphones or audio amplifiers to help ensure that your message is heard loud and clear by everyone in the room.

9. Take deep breaths

Taking deep breaths is a great way to help you relax and calm your nerves, but there are other things you can do too. For example, you might want to try some light yoga or stretching exercises to loosen up your muscles and release tension. Also, you could take a warm bath or shower to soothe your body and mind. Another option is to listen to some calming music or read a book that you enjoy. By taking the time to find what works best for you, you can develop a personalized relaxation routine that you can turn to whenever you need it.

Relaxed calm business woman take deep breath of fresh air resting with eyes closed at work in home office. Doing office yoga and meditating with closed eyes.

10. Use repetition

Repetition is a powerful tool that can help you drive the point home in your speech. By repeating key points, you can reinforce your message and increase your chances of being remembered. In addition, repetition can help you emphasize important ideas and create a sense of rhythm in your speech. It can also be used to build suspense and create a sense of anticipation in your listeners. With these benefits in mind, it’s clear that repetition is an essential aspect of effective public speaking.

11. Use active verbs

One way to improve the effectiveness of your speech is to use active verbs. Active verbs help to create a more engaging and dynamic presentation, as they convey a sense of action and energy. By using active verbs, you can help to capture your audience’s attention and hold their interest throughout your speech.

In addition to using active verbs, it’s also important to consider the pace and rhythm of your speech. Varying the speed and tone of your delivery can help to keep your audience engaged and prevent them from becoming bored or disinterested.

Another way to enhance the impact of your speech is to use vivid language and descriptive imagery. By painting a vivid picture with your words, you can help to create a more memorable and impactful presentation. For example, instead of simply saying “the sky was blue,” you could describe it as “a brilliant shade of deep blues, like the ocean on a clear summer day.”

By focusing on these key elements of effective speechwriting, you can help to create a more engaging and impactful presentation that will leave a lasting impression on your audience.

12. Ask rhetorical questions

Rhetorical questions are a powerful tool that can help make your speech more engaging and interactive. They can be used to stimulate critical thinking, provoke curiosity, and encourage the audience to reflect on the topic at hand. By asking a thought-provoking question, you can capture the audience’s attention and encourage them to think about the subject matter in a new and different way. Furthermore, rhetorical questions can be used to create a sense of anticipation and excitement, as the audience eagerly anticipates the answer to the question you have posed. 

Close up of a group of sales people having a sales team meeting in a conference room

13. Use metaphors and similes

Metaphors and similes are powerful tools that can help individuals better understand complex concepts. They are like a flashlight that illuminates the dark corners of the mind, providing clarity and insight. By comparing two seemingly different things, metaphors and similes can create a bridge between the familiar and the unfamiliar, allowing individuals to grasp difficult ideas with ease. In our fast-paced world, where information overload is a common issue, the use of metaphors and similes can help cut through the noise and deliver a clear message. So, the next time you encounter a challenging concept, remember to use these techniques to shed light on the subject matter.

14. Prepare handouts

When giving a speech, it’s important to remember that your audience needs to be able to follow along with what you’re saying. One way to help them do this is by using handouts. Handouts can be a great way to enhance your presentation because they allow you to provide additional information that may not be covered in your speech. For example, you can use handouts to provide graphs, charts, or other visuals that illustrate your points. Additionally, handouts can be a useful tool for your audience to take notes and refer back to later. By providing handouts, you can ensure that your audience is engaged and able to fully understand the information you’re presenting.

15. Incorporate props

Using props during your speech is a great way to enhance your delivery and keep your audience engaged. By incorporating visual aids such as props, you can help to illustrate your points and add depth to your content. Additionally, props can be used to make abstract concepts more concrete and easier for your audience to understand. For example, if you’re delivering a speech on the importance of recycling, you could bring in a visual prop such as a bin of recyclable materials to help drive home your message. Overall, the use of props can help take your speech to the next level while making it more memorable and impactful for your audience.

16. Practice in front of a mirror

Another useful tip for improving your presentation skills is to practice in front of a mirror. Not only can this help you perfect your body language and delivery, but it can also give you a better sense of how you come across to others. Additionally, practicing in front of a mirror can help you identify any nervous habits or tics that you may have, allowing you to work on eliminating them before your actual presentation. Overall, incorporating mirror practice into your preparation routine can be a simple yet effective way to boost your confidence and improve your presentation skills.

Practicing presentation skills in front of a mirror.

17. Join a public speaking group

Joining a public speaking group is a great way to improve your public speaking skills. Not only will you have the opportunity to practice speaking in front of others, but you’ll also receive valuable feedback that can help you improve. Additionally, by joining a group, you’ll have the chance to meet and network with other like-minded individuals who share a passion for public speaking. This can lead to new opportunities and connections that can benefit you both personally and professionally. Finally, being part of a public speaking group can also provide a sense of community and support, as you work together with others to achieve your goals and improve your skills.

18. Record yourself 

Another way to enhance your public speaking skills is to record yourself. By doing this, you can identify areas where you need to improve and refine your delivery. When you listen to yourself speak, you can pay attention to your pitch, pacing, and tone. You can also identify filler words or phrases, such as “um” or “like,” that you might use unconsciously. Additionally, recording yourself can help you become more comfortable with the sound of your voice. This can be especially helpful if you’re not used to hearing yourself speak for extended periods of time. Overall, recording yourself is a simple yet effective way to become a more confident and polished public speaker.

19. Learn to handle interruptions

One of the most common challenges that speakers face is handling interruptions. These interruptions can come in many different forms, such as unexpected questions, technical difficulties, or distractions in the environment. It’s important to learn how to handle these interruptions gracefully, as they can often derail a speech and throw off the speaker’s focus and confidence.

One key strategy for handling interruptions is to remain calm and composed. It’s natural to feel frustrated or flustered when faced with an interruption, but it’s important to take a deep breath and stay focused. Remember that interruptions are a normal part of public speaking, and they don’t have to ruin your presentation. If you need a moment to collect your thoughts, don’t be afraid to pause and take a few seconds to regroup.

By learning to handle interruptions with grace and composure, you can become a more effective and confident speaker. With practice and preparation, you can manage interruptions and keep your presentation on track, even in challenging situations.

Rear view shot of a businessman raising hand to ask questions during a seminar. Professional asking query during a launch event in convention center.

20. End on a strong note

When giving a speech, it’s important to not only focus on what you say during the body of your presentation, but also on the way in which you conclude. A strong presentation should summarize the main points of your speech and leave a lasting impression on your audience. This can be achieved by reiterating your main points in a memorable way, making a call to action, or leaving your audience with a thought-provoking question. By doing so, you’ll ensure that your message resonates with your audience long after your speech has ended.

Another useful technique is to anticipate potential interruptions and plan how to address them in advance. For example, if you’re giving a presentation with a Q&A session at the end, be prepared for questions that might challenge your ideas or require additional information. It can be helpful to practice your responses to common questions ahead of time so that you feel more confident and prepared.

Discover other memorable ways how to end a presentation.

Effective presentation skills are key. While not everyone may be a natural-born speaker, with practice and dedication, anyone can improve their abilities to become a confident and engaging presenter. Whether you’re pitching to investors, delivering a lecture, or presenting in a meeting, being able to effectively present your ideas can greatly impact your success.

Remember, becoming a great presenter is a journey that requires patience, perseverance, and constant improvement. Don’t be afraid to seek feedback from others, practice regularly, and try out new techniques. With time, you’ll become more comfortable and confident in your abilities to deliver engaging and impactful presentations.

In conclusion, improving your presentation skills is a worthwhile investment that can pay dividends in both your personal and professional life. So take the time to hone your abilities, put in the effort, and embrace the opportunities that come your way. With the tips and techniques we’ve provided in this blog post, you’ll be well on your way to becoming a confident presenter.

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Presentation Skills for Career Success: Examples and Tips

effective presentation skills meaning

As an expert in both writing and subject matter, I understand the importance of effective presentation skills. From delivering a sales pitch to making a dynamic presentation at a conference, presentation skills are an essential aspect of career success.

Definition of Presentation Skills

Presentation skills refer to the ability to effectively and persuasively communicate information to an audience. This involves several different components, including speaking clearly and confidently, engaging with the audience, and using visual aids to illustrate key points.

Importance of Presentation Skills for Career Success

Strong presentation skills can make all the difference in achieving success in your career. Whether you’re pitching an important idea to investors or delivering a report to your team, being able to communicate your message clearly and effectively is critical. Poor presentation skills can undermine a person’s credibility and ultimately hinder their ability to succeed.

Understanding Your Target Audience

When preparing a presentation, it is crucial to understand your target audience. Without knowing who will be sitting in the audience, it can be challenging to effectively communicate your message. To ensure a successful presentation, you need to:

A. Identifying Your Audience

The first step is to identify your audience. Who are you presenting to? Are they co-workers, executives or customers? What is their demographic? What is their level of knowledge about your topic? Understanding your audience’s characteristics will allow you to personalize the presentation and make it more relatable.

B. Knowing Your Audience’s Expectations

After identifying your audience, the next step is to understand their expectations. What are they hoping to learn from your presentation? Are they looking for specific information, or are they coming in with no prior knowledge? By understanding what your audience expects, you can tailor your message accordingly.

effective presentation skills meaning

C. Tailoring Your Presentation to Your Audience

Now that you understand who your audience is and what they expect to gain from your presentation, the final step is to tailor your presentation to meet their needs. This means adjusting the way you present information, including visuals and language, to ensure that the message resonates with them.

For example, if you’re presenting to a group of executives, you’ll want to use language that speaks to their level of knowledge and experience. On the other hand, if you’re presenting to a group of new employees, you’ll want to simplify your language and provide more background information.

By customizing your presentation to your audience, you will increase their engagement and enhance their understanding of the topic. This will result in a more successful presentation overall.

Understanding your target audience is crucial to delivering a successful presentation. By identifying your audience, knowing their expectations, and tailoring your message to their needs, you can create a presentation that resonates with your audience and delivers the message effectively.

Creating an Effective Presentation

Creating an effective presentation can be a daunting task, but it is necessary for career success. An effective presentation can be the key to closing a business deal, securing new clients, or impressing your bosses.

To make sure your presentation is effective, there are five key steps you must take: defining your objectives, developing a strong message, structuring your presentation, using visual aids and emotional appeals, and rehearsing your presentation.

A. Defining Your Objectives

Before you start creating your presentation, it is important to define your objectives. Ask yourself: What am I trying to achieve with this presentation? Who is my audience? What message do I want to convey? Once you have answered these questions, you can start creating your presentation with a clear goal in mind.

B. Developing a Strong Message

To create a strong message, you need to think about what your audience needs to hear from you. Your message should be clear, concise, and relevant to your audience. Use language and visuals that are easy to understand and memorable.

C. Structuring Your Presentation

A well-structured presentation is key to keeping your audience engaged. Start with a strong opening that grabs their attention, then move into the main body of your presentation where you can delve deeper into your message using clear examples and evidence. Finally, end with a strong closing that leaves a lasting impression.

D. Using Visual Aids and Emotional Appeals

Using visual aids and emotional appeals can make your presentation more engaging and memorable. Visual aids can help illustrate your message and make it easier to understand. Emotional appeals can help you connect with your audience on a more personal level and make your presentation more memorable.

E. Rehearsing Your Presentation

The final step in creating an effective presentation is rehearsing. Practice your presentation multiple times. This will help you feel more confident and prepared when it is time to present. It will also help you identify areas that need improvement.

Creating an effective presentation is an important skill for career success. By defining your objectives, developing a strong message, structuring your presentation, using visual aids and emotional appeals, and rehearsing your presentation, you can deliver a presentation that is engaging, memorable, and effective.

effective presentation skills meaning

Presentation Delivery Skills

Effective presentation delivery is a crucial aspect for professional success. The way you present yourself, the ideas, and the subject matter can significantly impact the audience’s perception of you and the content you provide. This section discusses some important presentation delivery skills that can help you in your career.

A. Opening and Closing Strategies

The opening and closing of your presentation should be attention-grabbing and leave a lasting impression. Use a powerful opening statement, a thought-provoking question, or an engaging story that relates to the topic. Similarly, end the presentation with a summarized version of the crucial points, a call to action, or an inspiring quote. These strategies can help the audience remember your presentation long after it’s over.

B. Voice and Body Language

Your voice and body language play an essential role in conveying your message effectively. Speak clearly and confidently, and avoid filler words such as “umm” and “ahh.” Use gestures and body movements that complement your words and help emphasize your message.

C. Eye Contact and Interpersonal Communication

Maintaining eye contact with your audience is a powerful way to build rapport and influence. It shows that you are confident and interested in engaging with them. Along with eye contact, focus on interpersonal communication skills, such as active listening, empathy, and adapting your communication style to resonate with the audience.

D. Managing Nervousness

It’s natural to feel nervous before a presentation, but it can negatively affect your performance. Be prepared by rehearsing beforehand, arriving early, and taking deep breaths. Use positive self-talk, affirmations, and visualization techniques to calm your nerves and build confidence.

E. Tips for Virtual and Remote Presentations

Virtual and remote presentations require additional considerations to ensure a successful delivery. Ensure that your technology works correctly, keep your slides simple and easy to read, and avoid multitasking during the presentation. Practice your presentation in front of a camera to get used to the virtual interface.

Mastering presentation delivery skills is an ongoing process of refinement and practice. Paying attention to your opening and closing strategies, voice and body language, eye contact and interpersonal communication, managing nervousness, and tips for virtual and remote presentations can make a significant difference in the impact of your presentation on the audience. By honing these skills, you can enhance your professional brand and take your career to greater heights.

Engaging Your Audience

Engaging your audience is crucial to delivering an effective presentation. The goal is to keep their attention and leave a lasting impression. In this section, we’ll cover four key techniques to engage your audience: storytelling, audience participation, Q&A sessions, and handling difficult audience members.

A. Using Storytelling Techniques

Stories have the power to captivate an audience and make your presentation memorable. Consider opening with a personal anecdote or sharing a relevant story that connects with your topic. Use descriptive language and vivid details to make your story come alive.

Throughout your presentation, sprinkle in relevant stories and examples to help illustrate your points. If you have data or statistics to share, try presenting them in the form of a story. This will make them more interesting and easier to remember.

B. Encouraging Audience Participation

Encouraging audience participation can help to create an interactive and engaging presentation. There are many ways to do this, such as posing thought-provoking questions or inviting volunteers for a demonstration.

Another way to encourage participation is to use interactive tools, such as live polling or Q&A features. These tools allow the audience to engage with you in real-time and can provide valuable insights into their thoughts and opinions.

C. Asking Questions and Managing Q&A Sessions

Asking questions can be an effective way to keep your audience engaged and test their understanding of the material. Be sure to pause at key points in your presentation and ask relevant questions to keep the audience on their toes.

During the Q&A session, it’s important to manage the flow of questions and keep things organized. Encourage people to raise their hands and wait until they are called upon before speaking. If you’re receiving multiple questions at once, try repeating them back to ensure everyone can hear and understand.

D. Tips for Handling Difficult Audience Members

Dealing with difficult audience members can be a challenge, but it’s important to remain professional and respectful. Here are a few tips for handling different types of difficult audience members:

  • The interrupter:  Politely ask them to wait until you’ve finished speaking before asking their question.
  • The skeptic:  Acknowledge their concerns and be prepared with evidence or examples to support your position.
  • The distractor:  Politely redirect their attention back to the topic at hand and keep the presentation moving forward.

Engaging your audience is crucial to delivering an effective presentation. By using storytelling techniques, encouraging audience participation, asking questions, and handling difficult audience members, you can create a memorable and impactful presentation that resonates with your audience.

Presentation Software and Tools

In today’s professional environment, creating and delivering powerful presentations is a requirement for success. Fortunately, there are many tools and technologies available to help presenters bring their ideas to life. This section explores some of the most popular software and techniques for creating and delivering engaging presentations.

A. Overview of Popular Presentation Software

There are many presentation software tools available, but some are more widely used than others. The most popular presentation software tools include:

  • Microsoft PowerPoint  – A versatile software tool that allows users to create dynamic presentations with a range of text, graphics, and multimedia features.
  • Apple Keynote  – An alternative to PowerPoint that includes many of the same features and is optimized for use on Apple devices.
  • Google Slides  – A cloud-based alternative to PowerPoint that allows users to create and share presentations online.
  • Prezi  – A non-linear presentation tool that uses a canvas rather than slides to tell a story.

B. Techniques for Using PowerPoint Effectively

PowerPoint is a widely used presentation software tool, but there are some key techniques that can be used to present more effectively. Some of these techniques include:

  • Simplicity  – Avoid cluttering slides with too much content. Keep text to a minimum and use images and graphics to emphasize key points.
  • Consistency  – Use a consistent font, color scheme, and style throughout the presentation to create a professional-looking deck.
  • Storytelling  – Use a clear narrative to guide the audience through the presentation and keep them engaged.
  • Animation  – Use animations and other visual effects sparingly to emphasize key points and keep the audience’s attention.

C. Tips for Creating Engaging Multimedia

Engaging multimedia elements can help bring a presentation to life and make it more memorable. Some tips for creating engaging multimedia include:

  • Images  – Use high-quality images that are relevant to the topic and can help illustrate key points.
  • Graphs and charts  – Use graphs and charts to display data in a clear and concise way.
  • Video  – Include relevant video clips to emphasize key points and break up the presentation.
  • Interactive elements  – Use interactive elements such as quizzes or polls to engage the audience and encourage participation.

D. Other Presentation Tools and Technologies

In addition to the software tools and techniques mentioned above, there are many other presentation tools and technologies that can be used to make a presentation more engaging. Some of these include:

  • Virtual and augmented reality  – Virtual and augmented reality can be used to create immersive experiences for the audience and help them better understand complex concepts.
  • Audience response systems  – Audience response systems allow the audience to participate in the presentation by responding to questions or providing feedback.
  • Live streaming  – Live streaming allows the presentation to be broadcast online in real-time, allowing a wider audience to view the presentation.

Presentation Skills in Professional Settings

Delivering effective presentations is a crucial skill for career success. In professional settings, presentations are an opportunity to showcase expertise, make persuasive arguments, and establish credibility. Below are some common types of presentations and tips for delivering them successfully.

A. Interview Presentations

Job interviews often include a presentation component, where candidates are asked to deliver a pitch about themselves and their qualifications. To make a strong impression in an interview presentation, consider the following tips:

  • Research the company and its values to tailor your message accordingly.
  • Practice your presentation in advance and anticipate potential questions or points of discussion.
  • Use storytelling techniques to make your presentation engaging and memorable.
  • Be confident, enthusiastic, and energetic to convey your passion for the job and demonstrate your communication skills.

B. Business Proposals

In business settings, proposals are often used to pitch new ideas, products, or services to potential clients or stakeholders. To create a persuasive proposal presentation, consider the following tips:

  • Understand the needs and interests of your audience to tailor your proposal accordingly.
  • Use a clear and concise format that highlights the key benefits and value of your proposal.
  • Anticipate potential objections or concerns and address them proactively in your presentation.
  • Use visual aids or demonstrations to support your proposal and make it more engaging.

C. Sales Presentations

Sales presentations are a common way to promote products, services, or solutions to potential customers. To make an effective sales presentation, consider the following tips:

  • Focus on the needs and pain points of your target audience, and position your product as a solution.
  • Use storytelling techniques or case studies to illustrate the benefits and value of your product.
  • Be confident and assertive, but also empathetic and responsive to your audience’s feedback and questions.
  • Use visual aids or demos to showcase your product in action and make it more tangible.

D. Conference Presentations

Conference presentations are a chance to share research, insights, or expertise with a broader audience. To make a compelling conference presentation, consider the following tips:

  • Identify the main message or takeaway of your presentation and structure your content accordingly.
  • Use a clear and engaging narrative or story arc to make your presentation more cohesive and memorable.
  • Use visual aids or multimedia to support your main points and make your presentation more engaging.
  • Rehearse your delivery and timing to ensure that you stay within the allotted time and maintain a good pace.

E. Other Professional Settings

There are many other professional settings where presentation skills can be valuable, such as meetings, training sessions, or public speaking events. To deliver effective presentations in these settings, consider the following tips:

  • Understand the purpose and scope of your presentation, and tailor your content and delivery accordingly.
  • Use visual aids or other interactive elements to support your presentation and make it more engaging.
  • Anticipate potential objections or questions and prepare to respond effectively.

Excellence in Public Speaking and Presentation Skills

Public speaking and presentation skills play a significant role in career success. To achieve excellence in these skills, one needs to develop strategies for growth, continuously work on improving them, and stay current with future trends.

A. Strategies for Growth

Developing strategies for growth involves setting goals and working towards achieving them. Here are some tips for building a strong foundation:

  • Identify your audience – Know who you are presenting to and what their goals and interests are.
  • Craft a compelling message – Create a clear message that resonates with your audience.
  • Practice regularly – Practice speaking and presenting regularly, either in front of a mirror or in front of others.
  • Seek feedback – Seek feedback from colleagues or mentors to identify areas for improvement.

B. Tips for Continuous Improvement

Once you have established good strategies, the next step to excellence is to continually work on improving your skills. Here are some tips for continuous improvement:

  • Attend workshops or training sessions – Attend workshops or training sessions on public speaking and presentation skills to learn new techniques and best practices.
  • Take advantage of technology – Utilize technology to enhance your presentations, such as incorporating multimedia or using presentation software.
  • Analyze successful presentations – Analyze successful presentations from others and learn from their techniques.
  • Embrace constructive criticism – Listen to feedback from audience members or colleagues and use it to make improvements.

C. Future Trends in Presentation Skills

As technology continues to advance, there are several future trends in presentation skills that professionals should stay current with, such as:

  • Interactive presentations – Interactive presentations engage the audience through the use of technology, such as live polling or virtual reality.
  • Storytelling – Storytelling is becoming increasingly popular in presentations, as it allows the presenter to connect with the audience on a more personal level.
  • Personalization – Personalization involves tailoring the presentation to the individual needs of the audience, such as incorporating their names or organization’s branding.
  • Artificial Intelligence – Artificial intelligence is being used to analyze and provide feedback on presentation skills, allowing presenters to make more data-driven improvements.

To achieve excellence in public speaking and presentation skills, individuals need to invest in building a strong foundation, continuously work on improving their skills, and stay current with future trends. By doing so, professionals can enhance their career success and influence their audience to take meaningful action.

Examples of Effective Presentations

A. sample presentation outlines.

Sample presentation outlines are included to give readers an idea of how presentations can be structured. These outlines may include the following sections:

  • Introduction
  • Main Points
  • Supporting Details
  • Call to Action

By following these outlines, presenters can organize their ideas and deliver a clear and concise message to their audience.

B. Video Examples of Effective Presentations

Video examples of effective presentations allow readers to see real-life examples of presenters who excel at delivering engaging and informative presentations. These videos may feature live presentations, TED talks, or business pitches. By watching these videos, readers can learn from the delivery techniques, body language, and visual aids used by the presenters.

C. Analysis of What Makes Effective Presentations

In this section, the article delves deeper into what makes a presentation effective. The analysis may cover topics such as:

  • Audience Engagement: An effective presentation should keep the audience engaged and interested by using interactive tools, storytelling techniques, and humor.
  • Relevance: The presentation should be relevant and deliver useful information that can benefit the audience.
  • Structure: Presentations should follow a logical structure and should be easy to follow, with clear transitions between topics.
  • Delivery: An effective presentation requires good vocal and nonverbal communication skills, such as eye contact, posture, and tone of voice.
  • Visual Aids: The use of visual aids, such as slides, videos, and infographics, can enhance the message and increase engagement.

By understanding these key elements, individuals can improve their presentation skills and build their confidence when presenting in front of an audience.

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effective presentation skills meaning

21 Ways To Improve Your Presentation Skills

Bailey Maybray

Published: April 07, 2023

You know the feeling of sitting through a boring presentation. A text distracts you. A noise outside pulls your gaze. Your dog begs for attention. By the time the presentation ends, you question why you needed to sit and listen in the first place.

Presentation Skills: A woman speaks before a crowd.

Effective presentation skills can stop you from boring an audience to oblivion. Delivering strong presentations can help you stand out as a leader, showcase your expertise, and build confidence.

Table of contents:

  • Presentation skills definition
  • Importance of presentation skills
  • How to improve presentation skills
  • Effective presentation skills
  • Presentation skills for executives

→ Free Download: 10 PowerPoint Presentation Templates [Access Now]

Presentation Skills Definition

Presentation skills include anything you need to create and deliver clear, effective presentations to an audience. This includes creating a compelling set of slides , ensuring the information flows, and keeping your audience engaged.

Speakers with strong presentation skills can perform the following tasks:

  • Bring together different sources of information to form a compelling narrative
  • Hook audiences with a strong beginning and end
  • Ensure audiences engage with their content through questions or surveys
  • Understand what their audience wants and needs from their presentation

Importance of Presentation Skills

At some point in your career, you will present something. You might pitch a startup to a group of investors or show your research findings to your manager at work. Those in leading or executive roles often deliver presentations on a weekly or monthly basis.

Improving your presentation skills betters different aspects of your working life, including the following:

Communication: Improving your presentation skills can make you a better communicator with your co-workers and friends.

Confidence: 75% of people fear public speaking. By working on your presentation skills, you can gain confidence when speaking in front of a crowd.

Creativity: You learn to understand how to use imagery and examples to engage an audience.

Management: Presentations involve pulling together information to form a succinct summary, helping you build project and time management skills.

How To Improve Presentation Skills

1. create an outline.

Before designing slides and writing a script, outline your presentation. Start with your introduction, segue into key points you want to make, and finish with a conclusion.

2. Practice, Practice, Practice

Almost 8 in 10 professionals practice their presentations for at least an hour. So, practice your presentation in the mirror or to a close friend.

3. Start With a Hook

When presenting, grab your audience with a hook. Consider starting with a surprising statistic or a thoughtful question before diving into the core information.

4. Stay Focused on Your Topic

You might want to cover everything under the sun, but information overload can overwhelm your audience. Instead, stay focused on what you want to cover. Aim for key points and avoid including unnecessary details.

5. Remember To Introduce Yourself

At the beginning of the presentation, introduce yourself. Kill any tension in the room by mentioning your name, your role, and any other helpful details. You could even mention a fun fact about yourself, putting the audience at ease.

6. Work on Your Body Language

55% of people look to nonverbal communication when judging a presentation. Straighten your back, minimize unnecessary gestures, and keep your voice confident and calm. Remember to work on these aspects when practicing.

7. Memorize Structure, Not Words

You might feel better knowing exactly what you want to say. But skip the script and stick to memorizing the key points of your presentation. For example, consider picking three to four phrases or insights you want to mention for each part of your presentation rather than line-by-line memorization.

8. Learn Your Audience

Before crafting a killer outline and slide deck, research your audience. Find out what they likely already know, such as industry jargon, and where they might need additional information. Remember: You're presenting for them, not you.

9. Reframe Your Anxiety as Excitement

A study conducted byHarvard Business School demonstrates that reframing your anxiety as excitement can improve performance. For example, by saying simple phrases out loud, such as “I’m excited,” you then adopt an opportunity-oriented mentality.

10. Get Comfortable With the Setting

If you plan to present in person, explore the room. Find where you’re going to stand and deliver your presentation. Practice looking into the seats. By decreasing the number of unknowns, you can clear your head and focus on the job.

11. Get Familiar With Technology

Presenting online has unique challenges, such as microphone problems and background noise. Before a Zoom presentation, ensure your microphone works, clean up your background, test your slides, and consider any background noise.

12. Think Positively

Optimistic workers enjoy faster promotions and happier lives. By reminding yourself of the positives — for example, your manager found your last presentation impressive — you can shake off nerves and find joy in the process.

13. Tell a Story

To engage your audience, weave storytelling into your presentation — more than 5 in 10 people believe stories hold their focus during a presentation. Consider ways to connect different parts of your slides into a compelling narrative.

14. Prepare for Questions

At the end of your presentation, your audience will likely have questions. Brainstorm different questions and potential answers so you’re prepared.

15. Maintain Eye Contact

Eye contact signals honesty. When possible, maintain eye contact with your audience. For in-person presentations, pay attention to each audience member. For online ones, stare at your camera lens as you deliver.

16. Condense Your Presentation

After you finish the first draft of your outline, think about ways to condense it. Short and sweet often keeps people interested instead of checking their phones.

17. Use Videos

Keep your audience’s attention by incorporating video clips when relevant. For example, videos can help demonstrate examples or explain difficult concepts.

18. Engage With Your Audience

Almost 8 in 10 professionals view presentations as boring. Turn the tide by engaging with your audience. Encourage audience participation by asking questions or conducting a live survey.

19. Present Slowly and Pause Frequently

When you get nervous, you talk faster. To combat this, remember to slow yourself down when practicing. Place deep pauses throughout your presentation, especially when transitioning between slides, as it gives you time to breathe and your audience time to absorb.

20. Start and End With a Summary

A summary at the start of a presentation can pique your audience’s interest. One at the end brings everything together, highlighting key points your audience should take with them.

21. Ask for Feedback

You will never deliver the perfect presentation, so ask for feedback. Talk to your managers about where you could improve. Consider surveying your audience for an unbiased look into your presentation skills.

Effective Presentation Skills

Effective presentation skills include communicating clearly, presenting with structure, and engaging with the audience.

As an example, say a content manager is presenting a quarterly review to their team. They start off with a summary. Their introduction mentions an unprecedented 233% growth in organic traffic — numbers their team has not seen in years. Immediately, the presenter grabs their team’s attention. Now, everyone wants to know how they achieved that in one quarter.

Alternatively, think of an entrepreneur delivering their pitch to a group of investors. They start with a question: How many of you struggle to stay awake at work? They then segue into an exciting product designed to improve the sleep quality of working professionals. Their presentation includes videos demonstrating the science behind sleep and surprising statistics about the demand for their product.

Both examples demonstrate effective presentation skills. They incorporate strong attention grabbers, summaries, and attempts to engage the audience.

Think back to strong presentations you viewed as an audience member. Ask yourself: What made them so memorable, and how can I incorporate those elements into my presentations?

Presentation Skills for Executives

Presentations take up a significant portion of an executive’s workload. Executives regularly showcase key company initiatives, team changes, quarterly and annual reviews, and more. Improving your presentation skills as a leader can help with different parts of your job, such as:

Trust: Delivering great, effective presentations can build trust between you and your team.

Confidence: Most people dread presentations — so a strong presenter projects the confidence needed by a leader.

Emotional intelligence: A great presentation taps into the audience’s perspectives, helping executives improve their emotional intelligence .

Expertise: Presentations help executives display their subject-matter expertise, making employees safe in their hands.

Delegation: At times, executives might need to pull information from different sources for a presentation — improving their ability to delegate as managers.

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The Importance of Presentation Skills: That You Must Know About

Presentation Skills are essential for effectively conveying ideas and engaging an audience. This blog explores the Importance of Presentation Skills, highlighting how they boost confidence, enhance communication, and improve professional success. Master these skills to leave a lasting impression and achieve your goals.

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Table of Contents  

1) A Brief Introduction to Presentation Skills 

2) Importance of Presentation Skills in Personal Life 

3) Importance of Presentation Skills in Professional Life 

4) Tips to Improve Your Presentation Skills 

5) Conclusion 

A Brief Introduction to Presentation Skills  

Presentation Skills can be defined as the ability to deliver information confidently and persuasively to engage and influence the audience. Be it in personal or professional settings; mastering Presentation Skills empowers individuals to convey their ideas with clarity, build confidence, and leave a lasting impression. From public speaking to business pitches, honing these skills can lead to greater success in diverse spheres of life.  You can also refer to various presentation skills interview questions and Answers  to build you confidence! 

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Importance of Presentation Skills in Personal Life  

Effective Presentation Skills are not limited to professional settings alone; they play a significant role in personal life as well. Let us now explore  the Importance of Presentation Skills in one’s personal life:    

Importance of Presentation Skills in personal life

Expressing Ideas Clearly   

In day-to-day conversations with family, friends, or acquaintances, having good Presentation Skills enables you to articulate your thoughts and ideas clearly. Whether you're discussing plans for the weekend or sharing your opinions on a particular topic, being an effective communicator encourages better understanding and engagement. 

Enhancing Social Confidence  

Many individuals struggle with social anxiety or nervousness in social gatherings. Mastering Presentation Skills helps boost self-confidence, making it easier to navigate social situations with ease. The ability to present yourself confidently and engage others in conversation enhances your social life and opens doors to new relationships. 

Creating Memories on Special Occasions  

There are moments in life that call for public speaking, such as proposing a toast at a wedding, delivering a speech at a family gathering, or giving a presentation during special events. Having polished Presentation Skills enables you to leave a positive impression on the audience, making these occasions even more memorable. 

Handling Challenging Conversations  

Life often presents challenging situations that require delicate communication, such as expressing condolences or resolving conflicts. Strong Presentation Skills help you convey your feelings and thoughts sensitively, encouraging effective and empathetic communication during difficult times. 

Building Stronger Relationships  

Being a skilled presenter means being a good listener as well. Active listening is a fundamental aspect of effective Presentations, and when applied in personal relationships, it strengthens bonds and builds trust. Empathising with others and showing genuine interest in their stories and opinions enhances the quality of your relationships. 

Advocating for Personal Goals  

Whether you're pursuing personal projects or seeking support for a cause you're passionate about, the ability to present your ideas persuasively helps garner support and enthusiasm from others. This can be beneficial in achieving personal goals and making a positive impact on your community. 

Inspiring and Motivating Others  

In one’s personal life, Presentation Skills are not just about delivering formal speeches; they also involve inspiring and motivating others through your actions and words. Whether you're sharing your experiences, mentoring someone, or encouraging loved ones during tough times, your Presentation skills can be a source of inspiration for others. 

Exuding leadership traits  

Effective Presentation Skills go hand in hand with leadership qualities. Being able to communicate clearly and influence others' perspectives positions you as a leader within your family, social circles, or community. Leadership in personal life involves guiding and supporting others towards positive outcomes. 

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Importance of Presentation Skills in Professional Life  

Effective Presentation skills are a vital asset for career growth and success in professional life. Let us now explore the Importance of Presentation skills for students and workers:  

Importance of Presentation Skills in Professional Life

Impressing Employers and Clients  

During job interviews or business meetings, a well-delivered Presentation showcases your knowledge, confidence, and ability to communicate ideas effectively. It impresses employers, clients, and potential investors, leaving a positive and memorable impression that can tilt the scales in your favour. 

Advancing in Your Career  

In the corporate world, promotions and career advancements often involve presenting your achievements, ideas, and future plans to decision-makers. Strong Presentation Skills demonstrate your leadership potential and readiness for higher responsibilities, opening doors to new opportunities. 

Effective Team Collaboration  

As a professional, you often need to present projects, strategies, or updates to your team or colleagues. A compelling Presentation facilitates better understanding and association among team members, leading to more productive and successful projects. 

Persuasive Selling Techniques  

For sales and marketing professionals, Presentation skills are instrumental in persuading potential customers to choose your products or services. An engaging sales pitch can sway buying decisions, leading to increased revenue and business growth. 

Creating Impactful Proposals  

In the corporate world, proposals are crucial for securing new partnerships or business deals. A well-structured and compelling Presentation can make your proposal stand out and increase the chances of successful negotiations. 

Gaining and Retaining Clients  

Whether you are a freelancer, consultant, or business owner, Presentation Skills play a key role in winning and retaining clients. A captivating Presentation not only convinces clients of your capabilities but also builds trust and promotes long-term relationships. 

Enhancing Public Speaking Engagements  

Professional life often involves speaking at conferences, seminars, or industry events. Being a confident and engaging speaker allows you to deliver your message effectively, position yourself as an expert, and expand your professional network. 

Influencing Stakeholders and Decision-makers  

As you climb the corporate ladder, you may find yourself presenting to senior management or board members. Effective Presentations are essential for gaining support for your ideas, projects, or initiatives from key stakeholders. 

Handling Meetings and Discussions  

In meetings, being able to present your thoughts clearly and concisely contributes to productive discussions and efficient decision-making . It ensures that your ideas are understood and considered by colleagues and superiors. 

Professional Development  

Investing time in honing Presentation Skills is a form of professional development. As you become a more effective presenter, you become a more valuable asset to your organisation and industry. 

Building a Personal Brand  

A strong personal brand is vital for professional success. Impressive Presentations contribute to building a positive reputation and positioning yourself as a thought leader or industry expert. 

Career Transitions and Interviews  

When seeking new opportunities or transitioning to a different industry, Presentation Skills are essential for communicating your transferable skills and showcasing your adaptability to potential employers. 

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Tips to Improve Your Presentation Skills 

Now that you know about the Importance of Presentation Skills in your personal and professional life, we will provide you with tips on how to  Improve Your Presentation Skills .

Tips to Improve Your Presentation Skills

1) Know Your Audience: Understand the demographics and interests of your audience to tailor your Presentation accordingly. 

2) Practice Regularly: Rehearse your speech multiple times to refine content and delivery. 

3) Seek Feedback: Gather feedback from peers or mentors to identify areas for improvement. 

4) Manage Nervousness: Use relaxation techniques to overcome nervousness before presenting. 

5) Engage with Eye Contact: Maintain eye contact with the audience to establish a connection. 

6) Use Clear Visuals: Utilise impactful visuals to complement your spoken words. 

7) Emphasise Key Points: Highlight important information to enhance audience retention. 

8) Employ body language: Use confident and purposeful gestures to convey your message. 

9) Handle Q&A Confidently: Prepare for potential questions and answer them with clarity. 

10) Add Personal Stories: Include relevant anecdotes to make your Presentation more relatable. 

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Presentation Skills are a valuable asset, impacting both personal and professional realms of life. By mastering these skills, you can become a more effective communicator, a confident professional, and a persuasive influencer. Continuous improvement and adaptation to technological advancements will ensure you stay ahead in this competitive world. 

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Frequently Asked Questions

Visual aids can make your presentation engaging and easier to understand. They help illustrate key points and keep the audience’s attention. Using visuals like charts, images, and videos can make your message clearer and more memorable.

Common mistakes include reading directly from slides, overloading slides with text, and not practising enough. To avoid them, practice thoroughly, use bullet points, and keep your slides simple.

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The Knowledge Academy’s Knowledge Pass , a prepaid voucher, adds another layer of flexibility, allowing course bookings over a 12-month period. Join us on a journey where education knows no bounds.

The Knowledge Academy offers various Presentation Skills Courses , including Presentation Skills Training, Presenting with Impact Training, and Data Analysis Skills Course. These courses cater to different skill levels, providing comprehensive insights into Types of Communication .  

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PREZENTIUM

12 Effective Presentation Techniques To Help You Succeed

  • By Judhajit Sen
  • May 19, 2024

Delivering a good presentation requires more than just good content; it demands careful planning and strategic execution. From mastering your topic to engaging your audience, each element factors in captivating your listeners and making a lasting impact.

Start by thoroughly understanding your topic. Deep research will not only bolster your confidence but also prepare you for any questions that might arise. Organize your points logically with a clear outline, using presentation aids like slides and videos to enhance clarity.

Audience alignment is vital. Customize your content to their needs and interests, using simple language and relatable examples. A well-structured presentation, beginning with a strong, attention-grabbing opening and ending with a memorable conclusion, will keep your audience engaged throughout.

Effective verbal communication further enhances your delivery. Practice speaking clearly and confidently to relate to your audience. Incorporating multimedia and interactive elements such as polls and Q&A sessions are excellent audience engagement strategies .

F ocusing on these presenting techniques can help you give a good presentation.

The following are 12 effective presentation skills to help you succeed.

Key Takeaways

  • Thorough Planning: Understanding your topic deeply and organizing your points logically with clear presentation aids sets the stage for a compelling presentation.
  • Audience Alignment: Tailor your content to match your audience’s needs, interests, and comprehension level, ensuring maximum engagement and effectiveness.
  • Confident Delivery: Master verbal communication, body language, and simplicity to enhance delivery and foster connection with your audience.
  • Engagement Techniques: Incorporate storytelling, multimedia, and interactive elements to boost engagement and ensure your message resonates effectively.

Planning: Crafting a Winning Presentation

Behind every successful presentation lies meticulous planning. From understanding your topic to structuring your speech, each step is crucial for a compelling delivery that captivates your audience.

1. Topic Mastery

Begin by diving deep into your presentation topic. Conduct thorough research to bolster your knowledge and confidence. Identify areas where you may need additional preparation, ensuring you’re ready to tackle any questions that come your way.

2. Organized Framework

Map out your slides with an effective presentation outline , arranging the main points in a logical sequence. This blueprint will serve as your roadmap, keeping you focused and ensuring you cover all essential aspects. Consider integrating presentation materials like slides or videos to enhance clarity and engagement.

3. Structural Excellence

Craft a presentation with lasting impact by adhering to a well-defined structure. Start with a captivating introduction, followed by a robust body of content, and conclude with actionable insights. Embrace the 10-20-30 rule as a guide, limiting slides to 10, delivery time to 20 minutes, and font size to a minimum of 30 points.

Effective planning sets the stage to give a killer presentation, empowering you to deliver a compelling narrative that resonates with your audience long after the applause fades.

Audience Alignment: Key to Presentation Success

Key Presentation Techniques

Understanding your audience is indispensable to delivering the presentation. Tailoring your content to match their needs, interests, and comprehension levels ensures maximum engagement and effectiveness.

1. Know Your Audience

Take the time to learn about your audience’s backgrounds, interests, and concerns. Simplify technical jargon and complex concepts to ensure clarity and comprehension across diverse audiences. By speaking their language, you can foster understanding and avoid confusion.

2. Speak Their Language

Craft your presentation with your target audience in mind. Use strong, concise language and relevant examples to maintain their interest. Avoid using foreign words or clichés that may alienate or confuse your audience. If necessary, provide explanations to ensure clarity.

3. Relevant Data Presentation

Align your data presentation methods with your audience’s preferences. Conduct research to craft a relatable narrative and understand the most effective presentation approach. By addressing their expectations, you can ensure a satisfied and engaged audience.

4. Tailored Content

Identify your audience’s interests and needs to tailor your presentation accordingly. Adjust your language and focus based on whether you’re addressing professionals or a general audience. This personalized approach enhances relevance and engagement.

5. Design for Maximum Impact

Design your presentation around your audience’s needs and interests to deliver maximum value. By aligning your message with their expectations, you enhance comprehension and ensure your message resonates effectively.

By prioritizing audience alignment, you can craft presentations that captivate, inform, and inspire, driving your message home with clarity and impact.

Nailing the Beginning and End of Your Presentation

Starting and ending your presentation with impact is crucial for keeping your audience engaged and leaving a lasting impression. Here’s how to master both:

1. Captivating Start

Start your presentation with a powerful statement, unusual fact, or an interesting question to grab attention instantly. This approach hooks your audience and piques their interest from the get-go. Another method is to share a personal story or use a quote that resonates with your topic. Humor can also be effective, but be cautious with jokes—ensure they are neutral and unlikely to offend.

2. Clear Structure

After your attention-grabbing opening, provide an overview of your presentation’s time and structure. This roadmap helps your audience follow along and understand the flow of your content. Displaying a simplified outline throughout the presentation can keep your audience oriented and focused.

3. Memorable Ending

A strong ending is as important as a strong start. Conclude with a call to action , a memorable quote, or a personal story reinforcing your message. This ensures your audience leaves with a clear understanding of your key points and what you want them to do next. When you end a presentation , don’t forget to thank your audience for their time and attention.

By crafting a compelling beginning and end, you can enhance your presentation’s effectiveness and ensure your message resonates long after you’ve finished speaking.

Streamlined Success: Mastering Simplicity

Simplicity isn’t just a preference; it’s a powerful presentation technique that enhances focus and comprehension. By stripping away excess information and focusing on core messages, you ensure clarity and engagement.

1. Cleanliness

Avoid overwhelming your audience with information overload. Keep slides clean and concise, limiting each to 6-8 lines of text. This not only aids focus but also enhances the appeal of your presentation.

2. Core Focus

Simplicity means distilling your presentation to its essence, stripping away unnecessary details. This minimizes the risk of mistakes or confusion and saves valuable time for you and your audience. Whether a few words or bullet points for presentations suffice, choose a format that suits your topic.

3. Clear Communication

To maximize understanding, keep your presentation simple and straightforward. Use simple language, avoid technical jargon, and emphasize key points. For clarity, incorporate charts or graphs to simplify complex data and break up text with bullet points or subheadings.

By embracing simplicity, you empower your audience to grasp and retain your message effectively, fostering engagement and leaving a lasting impression.

Mastering Verbal Communication in Presentations

How you speak and deliver your message can make or break your presentation. Here’s how to ace it:

1. Speak Clearly and Confidently: Project your voice so everyone can hear. Pause when needed and adapt your language to your audience.

2. Pace Yourself: Don’t rush. Speak slowly and clearly, avoiding both lightning speed and snail pace. Don’t read everything verbatim unless necessary.

3. Mind Your Audience: Remember, they’re hearing this for the first time. Give them time to digest your slides. Master the art of the pause for emphasis and to collect your thoughts.

4. Cut the Fillers: Avoid “um” and “so” – they signal unpreparedness. Keep your speech smooth and confident.

5. Speak, Don’t Read: Engage with your audience. Speak freely, slowly, and clearly. Use note cards if needed, but keep them brief. Memorize the start and end for crucial eye contact.

Mastering verbal communication can turn an okay presentation into a memorable one. Practice, pause, and speak with confidence!

Mastering Presentation Dynamics: The Power of Body Language

Body Language In Presentation

Body language is a secret weapon for captivating your audience during presentations. It encompasses posture, expressions, and overall stance in front of the crowd. By harnessing this potential, you can elevate a lackluster presentation into a riveting experience.

1. Establishing Comfort and Connection

Start with a smile! Being pleasant and approachable sets the stage for an engaging presentation. Avoid pacing or making wild gestures that distract from your message. Maintain steady eye contact across the room, from front row to back, and sidestep the trap of fixating on screens or notes.

2. Projection and Poise

Your physical demeanor speaks volumes about your confidence. Stand tall, relax your shoulders, and exude ease. Embrace gestures that underscore your points while avoiding distracting habits like gum chewing or fidgeting. Dressing appropriately adds to your professional image.

3. Engaging Your Audience

Your body stature should mirror your enthusiasm for the topic. Stand confidently, using hand gestures to amplify critical points. Let your facial expressions reflect your passion and commitment to the subject matter.

4. The Power of Eye Contact

Maintaining eye contact fosters a personal connection with each listener, alleviating nerves and enhancing confidence. Start with a friendly face in the crowd, then gradually expand your gaze. Resist the urge to divert attention to screens, floors, or notes.

5. Strategic Positioning

Avoid standing directly in front of your audience, whether on a podium or in an open space, which can subconsciously signal aggression. Instead, position yourself slightly to the side, maintaining fluid movement to keep your audience engaged.

Mastering body language in presentations amplifies your prowess, enabling you to convey confidence, build rapport, and deliver messages that resonate deeply with your audience.

Amplifying Your Message: The Art of Voice Inflection

Your voice is a powerful tool in presentations, shaping comprehension and engagement. Mastering voice inflection enhances clarity, confidence, and audience connection.

1. Projecting with Purpose

Effective projection ensures your audience hears every word clearly, boosting confidence and engagement. Stand tall, breathe deeply, and enunciate each syllable with precision.

2. Emphasizing Key Points

Clarity is key when conveying important ideas. Slow down, articulate, and raise your voice to underscore the significance of your message. Infuse authority, confidence, and enthusiasm into your delivery.

3. Crafting Convincing Speech

In presentations, it’s not just what you say but how you say it that matters. Practice creating a confident and engaging voice. Eliminate unnecessary pauses and filler words like “um” or “oh” to maintain momentum and keep your audience captivated.

By mastering voice inflection, you can elevate your presentations from ordinary to extraordinary, ensuring your message resonates deeply with your audience.

Captivating Narratives: The Power of Storytelling

Storytelling isn’t just for bedtime; it’s a dynamic tool for elevating presentations. By weaving compelling narratives into your speech, you can ignite curiosity, engage your audience, and leave a lasting impression.

1. Breathing Life into Ideas

Embrace storytelling as a potent strategy to animate your subject matter. Don’t shy away from personal anecdotes or moments of suspense; they add depth and intrigue. End on a positive note to drive your message home effectively.

2. Forging Connections

Stories forge connections with your audience, making your message memorable. Use real-life examples, anecdotes, or case studies to illustrate your points and make them relatable. This personal touch resonates with your listeners, fostering a deeper understanding.

3. Sustaining Interest

Break the monotony of facts and figures by infusing your presentation with compelling stories. Engage your audience with narratives that captivate their attention and establish you as an expert. Leverage techniques like creating suspense and bringing characters to life to keep your audience invested.

4. Amplifying Impact

Adopt storytelling to transform your presentation from informative to impactful. Presenting data within a narrative framework ensures better retention and understanding. Start with a problem, introduce statistics, and offer solutions, guiding your audience through a compelling storyline.

Storytelling may seem daunting at first, but its ability to captivate and inspire is worth the effort. With practice, you’ll master the art of storytelling , enriching your presentations and leaving a lasting impression on your audience.

Commanding the Stage: Confidence in Presentations

Confidence is a game-changer in presentations. It keeps your audience engaged and makes your message more compelling. Here’s how to harness confidence to enhance your delivery.

1. Project Presence and Enthusiasm

Infuse your natural demeanor with enthusiasm to project confidence. This will help you connect with your audience, making them more likely to stay engaged. Keep your information interesting, and watch your audience for signs of engagement.

2. Embrace Self-Awareness

Monitoring your emotions and reactions helps you stay personable and handle feedback gracefully. Self-awareness can calm nerves, allowing you to perform more effectively and maintain a confident front.

3. Overcome Nerves

Nervousness is common, but confidence in your knowledge and preparation can counteract it. Practice thoroughly, understand your audience, and have a backup plan. Remind yourself of your readiness to alleviate fear.

4. Exude Self-Confidence

Appear relaxed and avoid showing stress or nervousness. Advanced presenters can step out from behind the podium and move around the room, which exudes confidence and attracts the audience’s attention.

5. Manage Stage Fright

Acknowledge stage fright rather than fighting it. Transform nervous energy into positive enthusiasm. Deep breaths can help soothe your nerves and relax your body.

By projecting confidence, you enhance your stage presence and make your PowerPoint presentation more impactful and engaging.

Perfecting Your Presentation: The Power of Practice

Presentation with Practice

Practicing is crucial for delivering a presentation effectively. Here are some key strategies to help you refine your public speaking and boost your confidence.

1. Rehearse Thoroughly

Practice your presentation multiple times, focusing on delivery and timing. Recording yourself can help you spot areas for improvement. Simulate actual presentation conditions as closely as possible, whether using a microphone or standing, to build comfort and confidence.

2. Mirror Rehearsal

Start by rehearsing in front of a mirror. This technique helps you identify and correct mistakes in your speech. It also enhances your confidence as you become more familiar with your material. Practice from random spots in your presentation to ensure thorough familiarity.

3. Utilize Feedback

Gather feedback from colleagues or mentors to refine your delivery. Practice in front of a small audience to simulate real conditions and get constructive criticism. This feedback loop helps you make necessary adjustments and improves your presentation skills.

4. Self-Monitoring Techniques

Use various self-monitoring techniques to prepare:

– Rehearse in front of an audience.

– Take notes for reference.

– Experiment with different delivery styles.

– Time yourself to stay within limits.

– Record yourself for self-review.

5. Timing and Structure

Adhere to the 10-20-30 rule to keep your presentation concise and engaging. Time your rehearsals to ensure you stay within the desired duration. Well-prepared presentations are more impactful and help you appear more confident and relaxed.

You can improve your presentation skills and ensure a smooth, confident, and impactful delivery by devoting time to practice.

Enhance Your Presentation with Multimedia and Visual Aids

Using presentation tools like multimedia and visual aids can significantly elevate your presentation, making it more engaging and effective. Here’s how to make the most of these tools:

1. Relevant and High-Quality Visuals

Use presentation aids  that are relevant to your content and serve as cues for your discussion points. High-quality images and icons can make your slides appealing and professional. Avoid over-reliance on cue cards, as this can create a disconnect with your audience.

2. Embrace Multimedia Trends

Integrate current multimedia trends, such as interactive infographics, short video clips, and animated elements. These tools capture attention and simplify complex concepts. Well-designed graphs and data charts help your audience quickly grasp information without extensive explanations.

3. Diverse Media Formats

Use various media formats to keep your presentation dynamic and engaging. Combine videos, flipcharts, whiteboards, and practical demonstrations. This variety keeps the audience’s attention and prevents monotony.

4. Support and Enhance Your Speech

Visuals should not only support your speech but also contribute to it. Carefully selected images, including pictures, graphs, and infographics, help convey your message more effectively. They also serve as memory aids if you need to recall parts of your speech during the presentation.

By strategically using multimedia in presentations , you can create a more captivating and informative presentation that resonates with your audience.

Boosting Interaction and Engagement in Your Presentations  

Engaging your audience is key to keeping them involved in your presentation. Here are some interactive presentation ideas to enhance engagement:

1. Ask Questions

Incorporate questions throughout your presentation to keep your audience attentive. Pose “easy” questions that can be answered readily, encouraging participation and making the audience feel involved. This simple technique helps maintain interest and fosters a connection between you and your listeners.

2. Encourage Participation

Use interactive methods like polls or quizzes to involve your audience actively. These techniques not only make the presentation more dynamic but also provide instant feedback on how well your message is being received. Interactive elements can break the monotony and re-engage attention if it starts to wane.

3. Personalize Interactions

Directly engaging with audience members can make your points clearer and more relatable. Use examples that involve participants by name, referring to their work or experiences. This personal touch can make your presentation more memorable and meaningful.

4. Allocate Time for Q&A

Set aside a significant portion of your presentation time for a Q&A session, allowing your audience to ask questions and express concerns. A good rule of thumb is to spend half your allotted time on the presentation and the other half addressing audience queries. This approach not only clarifies any doubts but also shows that you value their input and are open to dialogue.

By integrating these interaction communication and engagement techniques, you can create a more compelling presentation that resonates  with your audience and keeps them involved  from start to finish.

Effective Presentation Techniques: Keys to Success

Crafting and delivering an impactful presentation requires a blend of preparation, audience alignment, engaging storytelling, and confident delivery. By mastering these essential elements, you can captivate your audience and leave a lasting impression.

Starting with meticulous planning, understanding your topic inside out lays the foundation for a compelling narrative. Organize your points logically, incorporating aids to enhance clarity. Tailoring your content to your audience’s interests ensures maximum engagement, while a strong opening and memorable conclusion bookend your presentation effectively.

Verbal communication elevates your delivery, fostering connection and rapport with your audience. Simplifying complex ideas and incorporating multimedia elements enhance comprehension and retention.

Storytelling injects life into your presentation, forging a deeper connection with your audience. Confidence, cultivated through thorough practice and self-awareness, is the linchpin of an impactful presentation. Finally, interaction and engagement techniques ensure active participation and maintain interest throughout.

By integrating these types of presentation tips, you can master the art of presentations, delivering messages that resonate deeply and inspire action.

Frequently Asked Questions (FAQs)

1. Why is topic mastery essential for presentations?

Mastering your presentation topic through deep research boosts your confidence and enables you to handle any questions from the audience effectively. Thorough understanding ensures you can deliver your points clearly and convincingly.

2. How can I keep my audience engaged throughout my presentation?

Customize your content to your audience’s needs and interests by using simple language and relatable examples. A well-structured presentation with a strong opening and memorable conclusion, coupled with engaging multimedia and interactive elements, ensures maximum engagement.

3. What are some tips for delivering a captivating presentation?

Practice public speaking clearly and confidently, and use gestures to relate to your audience. Incorporating multimedia and interactive elements such as polls and Q&A sessions can boost engagement and make your presentation more memorable.

4. How can I enhance my presentation with multimedia and visual aids?

Choose relevant and high-quality images that support and enhance your speech. Embrace diverse media formats, such as videos, flipcharts, and practical demonstrations, to keep your presentation dynamic and engaging.

Unlock Your Presentation Potential with Prezentium

Mastering presentations isn’t just about what you say but how you say it. From captivating your audience with a solid start to leaving a memorable impression with a powerful conclusion, every step counts. That’s where Prezentium comes in.

With our AI-powered overnight presentations , you can leave the hassle of crafting stellar presentations to us. Just email your requirements by 5:30 pm PST and wake up to a masterpiece in your inbox by 9:30 am PST the next business day.

Need expert guidance to transform ideas into exquisite presentations? Our team of Prezentation Specialists is here to help. We’ll work with you every step of the way to ensure your message shines.

Looking to hone your skills? Dive into our Zenith Learning workshops, where structured problem-solving meets storytelling. Master the 12 presentation skills, from planning to multimedia integration, and watch your presentations soar.

Don’t just deliver presentations; make an impact. Partner with Prezentium today and unlock your presentation potential.

Why wait? Avail a complimentary 1-on-1 session with our presentation expert. See how other enterprise leaders are creating impactful presentations with us.

Figurative Language: Simile and Other Types of Figures of Speech

Communication competence: communicative competence tips, the power of paraverbal communication: key elements and tips.

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Blog Beginner Guides 9 Tips for Improving Your Presentation Skills For Your Next Meeting

9 Tips for Improving Your Presentation Skills For Your Next Meeting

Written by: Hannah Tow Feb 03, 2020

Improve Presentation Skills Blog Header

Presenting to an audience is one thing, but presenting ideas in a persuasive manner to the key stakeholders of your business is a whole other ball game.

The fact of the matter is that successfully presenting to a room full of people is a skill that’s mastered by very few. It takes practice, practice, and even more practice to start feeling comfortable with everyone’s eyes focused on you so you can effectively get your point across. 

The reality of presenting is that you can’t escape it. Especially as you start to move up in your career. If you’re yearning to improve, this article will walk you through the top nine tips to use to enhance your presentation skills for your next big meeting as well as throughout your life. Let’s get started.

Improve Presentation Skills List Infographic Venngage

9 top tips for improving your presentation skills:

  • Practice speaking in front of others
  • Use less text and more visuals in your presentation
  • Leverage your personality
  • Welcome questions and comments during
  • Be passionate and engaging
  • Maintain eye contact with your audience
  • Obsess over your listeners
  • Focus on confident body language
  • Keep it as short as possible

Constantly practicing, refining and improving upon your presentation skills will not only make you a more confident individual, but you will find that you rise quicker to success in your career. However, having great presentation skills does not just affect your work-life. Great presentation skills are truly life skills that you should integrate into more areas than just the conference room.

1. Practice speaking in front of others 

Presentation Skills Tip 1

Practice always makes perfect. 

It doesn’t matter how well you know what you’re talking about, the moment you have to persuade, engage, or teach in front of an audience, you will probably stumble a bit. This is a natural reaction that affects pretty much everyone when all eyes are pointed in one direction and the anxiety sets in. 

It’s important to remember that the overwhelming feeling of stress you probably feel is the result of your unfamiliarity with the situation, not from your lack of preparedness. The more comfortable you are with taking the stage and having everyone’s attention on you, the less nervous you’ll get. 

The greater confidence you have in your presentation skills will allow you to focus on what actually matters–which is the material that you’re presenting. 

The best way to implement this practice is by starting off small. Prepare a presentation to give to your friends, family, or closest co-workers. This sounds easy, but you will learn that it’s not necessarily who is listening to you that causes nerves, but it’s the fact that all of the attention is on you. 

You’ll become more comfortable with the attention when you begin practicing in front of others more often, which will allow you to effectively present your ideas next time it’s your turn to speak in the conference room.

RELATED: Learn the top ten public speaking tips to better prepare you for your practice sessions. 

2. Use less text and more visuals in your presentation

Presentation Skills Tip 2

We’ve all been there before: sitting at the conference table trying our very best to stay interested and engaged with the presentation before us. The presentation lacks color, images, and all sense of creativity while containing an over-abundance of text and long-form paragraphs. 

These types of presentations are horrible for two reasons: 

The first reason being that the minute you have words on the screen, your audience will direct their attention away from you to begin reading and completely tune you out. 

The second reason is if your presentation skills are poor, not only will your presentation be dull to listen to, but it will be unbelievably boring to look at as well. You’ll quickly find out how easy it is to lose most of the room’s attention when you create a lackluster presentation. 

If you feel lost attempting to design your slides into an exciting work of art, try using creative presentation templates . PowerPoint templates make it simple to produce something beautiful, and they can also make you feel like an accomplished designer after seeing the outcome, such as this business presentation example . 

Business Pitch Deck Template

In addition to nicely designed slides, you should always try to use infographics and charts to help you better summarize the complex information you’re relaying to your audience. It will be much easier for your listeners to understand what you’re explaining when they have something to visualize it with. Plus, there are plenty of resources out there to help you craft these visuals.

Learn how to make an infographic in five easy steps or produce an impressive graph .

If you feel worried that your presentation doesn’t hold enough content, you must remember the main reason for visual aids: 

They are to enhance what you’re speaking about, not lead it! 

If you’ve done enough practicing, you should feel confident in your presentation skills to thoroughly explain your main ideas and you won’t need to rely on the screen anyhow.

TIP: If you’re looking for even more ways to engage your audience with your visuals, check out 120+ presentation ideas that are sure to wow and delight! 

3. Leverage your personality

Presentation Skills Tip 3

As cliche as it sounds, you should always be true to who you are, especially if when you’re presenting. 

It’s incredibly easy to tell if someone is faking it for the sake of their audience, so you should never pretend to act in a way that you don’t typically do. Not only will you feel unnatural and uncomfortable doing it, but you can also risk embarrassment when you try to tell a forced joke and no one laughs or your new-found trait of sarcasm doesn’t sit well with your boss. 

It should bring you comfort knowing that most everyone in your meeting knows who you are. Use this to your advantage and start the presentation by playing up your best personality traits. Use your humor if you’re known to crack jokes or throw in your typical mannerisms.

Funny Slide Template

These little additions will make your presentation feel much more relaxed for everyone involved. In addition to your own unique quirks, you should also bring a level of personability to your meeting.

Be empathetic, smile more, and look around the room.  Doing so will improve your presentation skills, make you more likable, and allow your audience to be more receptive to you. 

In many cases, you may be presenting virtually, rather than in person. You can still allow your personality to shine through and energize your virtual presentation. Lisa Schneider, Chief Growth Officer at Merriam-Webster, wrote for Venngage on how to adapt an in-person presentation into a virtual presentation . Check it out.

4. Welcome questions and comments during your presentation

Presentation Skills Tip 4

Be flexible throughout your presentation. Answer questions and respond to any comments your audience may have either through hand raising or an audience response tool . Don’t worry if it veers you off your script. Chances are if one person has a question or comment, the others in the room are thinking it too. 

Use this as an opportunity to prove how well you understand the material you’re presenting–your audience will take notice.

Also, take some time out at the start or your presentation to ask your audience some icebreaker questions and slowly transition into the more important stuff. 

Taking this minute to talk through anything that your audience is thinking of is a good thing because it means they are engaged with you and really paying attention to the words coming out of your mouth. Doing so will also relax the format of your presentation, allowing you to feel more confident and relaxed as well.

5. Be passionate and engaging 

Presentation Skills Tip 5

When creating your presentation, craft it in such a way that makes your audience curious and makes them have questions for you. A persuasive presentation is the best way to get the positive reactions you are looking for, so be as passionate as you can be about your subject matter to seal the deal. 

Remember that questions and comments during your presentation are a good thing, especially if you’re the one prompting them! 

The more excited you are to present your ideas and show off your expertise, the more excited and engaged your audience will be. Own your subject matter and know what you’re talking about, it’s one of the most important presentation skills to have.

6. Maintain eye contact with your audience

Presentation Skills Tip 6

This is a very obvious tip that will go a long way with your audience. 

When the people you’re speaking to feel like you’re taking notice of them, they are much more likely to take notice of you and pay better attention to everything that you’re saying. 

It’s important to remember that losing eye contact and looking everywhere but at the people that you’re presenting to is a common nervous behavior. Pay extra close attention to whether or not you’re guilty of that, and work to ensure you have your eyes on at least one person.

7. Obsess over your listeners 

Presentation Skills Tip 7

Be receptive to your listeners. You can’t forget that what you’re presenting is for the audience, and it has nothing to do about you! 

Focus on the value you can provide to the people in the room. The more serving you are to them, the greater chance you have at driving your point home and nailing your presentation. 

It’s also important not to forget about those listening to you remotely over video conferencing . Make sure they know you’re aware of them and engage them as well! 

8. Focus on confident body language 

Presentation Skills Tip 8

Smiling, hand gestures, eye contact, and a powerful stance all exude confidence. 

If you don’t have strong body language and are showing physical signs of nervousness (ie. tapping, bouncing, shaking, darting eyes, and more) your audience will have a hard time focusing on the material you’re presenting and hone in on the fact that you’re nervous and probably don’t know what you’re talking about as much as you say you do.

No matter how nervous you are, take a deep breath and pretend otherwise. You might actually start to believe it!

9. Keep it as short as possible

Presentation Skills Tip 9

Every single person’s time is valuable ( especially at work), so don’t waste precious meeting time. If you can say everything you need to in half of the time that is allotted, you should do so. 

Ensure that you’re only sharing the most important information. All of the extra fluff will bore your audience and you will lose their attention very quickly.

It’s a great idea to wrap up your presentation with key takeaways and action items. Doing so will ensure that no matter how quickly your meeting ended, your team understands their next steps. You can send out a quick, summarizing slide deck or an easy to read one-pager for their reference later. These visuals will make sure all of your bases are covered and that everyone is on the same page upon leaving the meeting.

A good presentation makes all the difference. Check out the top qualities of awesome presentations and learn all about how to make a good presentation to help you nail that captivating delivery.

  

Never stop refining your presentation skills 

Possessing great presentation skills doesn’t come naturally to most people–it’s something that’s learned and practiced over time. As with most things in life, you must continuously work on refining your skills to get better and better. 

Use these nine proven presentation tips that we covered in this article to improve your presentation skills and ace different presentation styles . By doing so, you will find that presenting at your key meetings becomes easier and easier and you’ll begin to nail it every single time.

More presentation guides:

How to Make a Persuasive Presentation

120+ Best Presentation Ideas, Design Tips & Examples

33 Presentation Templates and Design Tips to Hold Your Audience’s Attention

Presentation Design Guide: How to Summarize Information for Presentations

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Presentation Skills Ultimate Guide and How to Give a Good Presentation

effective presentation skills meaning

1) What are Presentation Skills?

In understanding presentation skills, one must first understand presenting. Simply put, presenting is communicating to an audience in order to deliver a message. It can take many different forms. It could be at school or university. Perhaps, it’s a speech at a wedding or a special event. Typically, however, we associate presentations with work.

For most people, the thought of talking in front of a group of people, regardless of the reason, makes us scared. We know, however, that we need this essential communication skill. It helps us lead people, get a promotion or just get our point across. So how do we develop this skill?

The most powerful person in the room is the one who can effectively communicate their ideas.” – Barack Obama

Read on to learn how to give a good presentation.

Presentation Skills Ultimate guide blog post banner

This Ultimate Guide will Cover:

  • 1- What are Presentation Skills? (Above)
  • 2- What is the Difference Between Public Speaking and Presenting?
  • 3- How to Overcome Your Fear of Presenting
  • 4- What are Good Presentation Skills?
  • 5- How Do I Create a Powerful Presentation?
  • 6- What Medium Should You Use?
  • 7- What Makes an Effective Presentation?
  • 8- How to Improve Your Skills in Presenting
  • 9- The Top Five Tips for Presenting
  • 10- Further Reading and Resources

2) What is the Difference Between Public Speaking and Presenting ?

To start, let’s understand how each is defined:

Presentation:

‘A speech or talk in which a new product, idea, or piece of work is shown and explained to an audience.’

Public Speaking:

‘The art or process of making a speech in public using effective oral communication with an audience.’

Looking at both definitions you can see clear similarities. In short, the core of what they are is the same. They require similar skills to enable communication with others.

Public speaking uses a more general set of communication skills and is a very important skill for anyone to have.

Skills for effective presenting are more specific to get a point across. It’s often linking the talking to a medium and having a measured outcome. However, both are about successfully talking in front of an audience. Both come down to who is giving the message, what the message is, who the audience is, what medium supports it and what impact our message has.

Watch our video to learn more.

Links to One minute YouTube video on how to present from MBM for good presentations

What is the Importance of Presentation Skills?

Already, we have mentioned a number of times that you might need to talk in front of a group of people. Be it work or social, we have a need to be able to get our point across to be successful. If we are good at public speaking we can build a strong reputation, and improve our self-confidence. It will even open up more opportunities for us. This is something everyone wants.

In order to learn how to give a good presentation, we need to understand the key differences between ‘personal presentation’ and ‘presentation skills’.

The Difference Between Personal and Presentation Skills?

Typically, skills in presenting are limited to those times you know you are in the ‘limelight’. That is, you have been asked to give a presentation, run a meeting or train a group of staff.

Personal Presentation, however, is all the other times you need to speak out in front of a group and would be less prepared. This might be in a meeting you are attending or something as simple as a work lunch. Your personal skills in presenting include your voice, body language and what you say. Your ability to think on your feet , say what you actually mean and get a point across.

Both of these are core life skills that make you more adaptable .

See an overview of 7 ways to start a presentation below. Click the image below for a higher resolution.

MBM infographic titled 7 Ways to Start a Presentation

3) How to Overcome Your Fear of Presenting

A fear of public speaking can be all-consuming for some people. You might freeze completely, feel nauseous or faint when forced into these situations. However, being one of these people doesn’t mean you have to stay one. Once you understand how you feel and shift your attention to what matters, presentations become so much easier.

One of my favourite pieces of wisdom I was told whilst overcoming my own fear of presenting was, ‘How you are feeling isn’t the same as how you are doing’.

We have a tendency to overthink everything particularly when the spotlight is on us. We like to call this the ‘spotlight trap’. Falling into the spotlight trap is easy. We instantly become very self-aware. Each movement we make is over analysed and causes us to move unnaturally or stiffen up altogether.

We need to remember that this presentation is not a performance. It is purely us sharing the knowledge we know with an audience that doesn’t know about it. If we start by keeping that in mind it will become easier. All of the tips we will explore below may feel like common sense. But when you actually apply them they can drastically reduce the fear and make your presentation great.

Five coaching cards fanned out

>> Presentation Skills Coaching Cards <<

>> Access on Amazon << 

4) What are the Characteristics of Effective Presentation Skills?

This is an important question to ask and provides a basis for the importance of skills for effective presenting. We know the basics of presenting, but how do we make a good presentation? Also, how can we ensure it is effective?

#1- What is the Purpose of Your Presentation?

This should start with a  mind map  or a simple set of questions. I like to call this ‘5 Bums on a rugby post’:

MBM infographic for 5 bums on a rugby post for the W and How op ended questions

As you can see from the image, the rugby post forms an ‘H’. This is for ‘How’. Each of the bums is a ‘W’. These remind us of five open questions , ‘Who’, ‘What’, ‘When’, ‘Where’, ‘Why’. You should think about your presentation by asking these questions.

This is an easy way to remember all the questions you need to answer to be best prepared. Answer each question about your content, context, audience and impact. Examples might be, what is the point of this presentation? When does it need to take place? Where will it happen? How does that limit my media options?

#2- Why is it Important to Have an Objective?

If you are unclear on your own objective it will be very difficult to create a powerful presentation. So make sure you are clear on why you are talking and what the point is that you need to get across. If you can successfully answer those two questions before you start planning, you will have a much better idea of structure. When deciding upon your objective, ensure you are  SMART .

When you are doing a presentation it is essential to think about the objective you want to achieve. Are you there to educate and inform the audience? Or, is it more about energising and entertaining them? Depending on the objective, the structure, content and way of presenting will all change dramatically.

#3- Edward de Bono’s Six Thinking Hats

Another method you could use is DeBono’s 6 Thinking Hats . Looking at your decision-making from a range of perspectives will help you think more creatively about your content:

  • Red Hat: Look at the situation emotionally. What do your feelings tell you?
  • White Hat: Look at the situation objectively. What are the facts?
  • Yellow Hat: Use a positive perspective. Which elements of the solution will work?
  • Black Hat: Use a negative perspective. Which elements of the solution won’t work?
  • Green Hat: Think creatively. What are some alternative ideas?
  • Blue Hat: Think broadly. What is the best overall solution?

For more, review our infographic on the 6 thinking hats. Click the image below for a higher resolution.

Infographic explaining the 6 thinking Hats for good presentation

#4- Creating the Order of Presentation

Once you understand the purpose of the presentation it is best to consider the order. A storyboard could come in handy. Have each topic on a post-it note so that you can move them around with ease until the order flows in the most logical way.

#5- Ways to Engage the Audience

Now you need to think about how to grab the audience’s attention from the beginning. Ask yourself, ‘Why have they come to listen to me?’ This is normally a good place to start. Try understanding what might work for your specific audience. Ideas of ways to grab attention are:

1-Interaction:

We mentioned earlier that getting the audience involved is a helpful presentation skill. You could do something simple or you could plan something more elaborate, like a game.

During a training session, a delegate came up with a way to ensure the audience would ask questions. He printed the questions he wanted, placed them in envelopes and stuck them under a few chairs. Then during the presentation, he got them to look under their chairs and those with envelopes needed to ask the question. This immediately got the audience involved and relaxed the whole room. So be creative!

2- Tell a Story :

By starting with words like, ‘imagine’, ‘think of a time’, ‘close your eyes’ or ‘what if’, you are encouraging creativity in people’s minds. Furthermore, you’re making it easier for them to relate to your topic. The story that follows needs to be relevant to the presentation to make this work.

3-Using a Quote:

By quoting someone relevant to the topic, or group, you can add value and depth to your presentation.

There are only two types of speakers in the world. 1. The nervous and 2. Liars.” – Mark Twain

4-Ask Questions:

Ask direct, or rhetorical questions. Once again this is about activating the brain and involving the audience.

5-Use a Prop or Visual Aid:

Caroline Goyder used an aid very well in her TEDx Talk. It intrigued the audience and made them pay attention to find out what it is. View her 19-minute TEDx talk below:

Links to YouTube TED Talk video with Caroline Goyder on the secret to speaking with confidence for good presentations

5) How Do I Create a Powerful Presentation?

When thinking about creating the best presentation it is good to take your ideas and start to structure them well. To create your structure you need to think about the following areas:

  • Voice and language
  • The presenter
  • Timing and structure

#1- Audience

When you are planning your presentation, be mindful of the people you will be talking to. Who are they? What age range will they be? Why are they in front of you today? Plus, if they are there voluntarily or mandatory, this may affect their engagement. Think about their demographics (age, gender, literacy or social status) and how that will affect the information they are hearing.

If you don’t consider your audience then your presentation is set to fail before you have even begun. Below are the five different types of audiences to help you consider who you are delivering to:

Types of Audiences:

  • The uninformed audience — those present know little about the topic you are presenting. Indeed, they have no preconceived attitude toward the subject. Therefore, you need to inform them so that they understand it.
  • The hostile audience — this is an audience that either does not like you or your message. Moreover, they know something about the topic. Therefore, you should talk with a friendly tone and emphasise common ground. Even more, answer objections with facts and logic.
  • The apathetic audience — is indifferent or doesn’t care to get involved. You will need to study this audience carefully to determine the source of the indifference and how you can excite them.
  • The mixed audience — this is an audience comprised of the informed and the non-informed. Whereas the non-informed may be indifferent about the topic, the informed can either be receptive or hostile. When dealing with this audience, be careful with facts and reach out to their emotion.
  • The favourable audience — these are people who support you or your attitude and beliefs. However, do not take them for granted. Reinforce their existing attitudes and make them more grounded with facts.

#2- Voice and Language

When thinking about delivery and the language you use, it is important that you understand if you use colloquialisms, slang, technical speak, buzzwords, and metaphors based on the audience’s level of understanding.

However, you also need to know if you are presenting to a geographically diverse group and need to use a different language or a universal language. If you are speaking in a neutral language that isn’t native to the whole audience consider using more basic words and sentence structures to get your points across clearly.

When you focus on your voice this is looking at your pace, tone, and pitch. Thinking about how you create emphasis on words by using your pausing and volume. To help with this, we can think about the 5 Ps of Presenting:

#3- The 5 Ps for Better Presentation Skills:

Click the image below for a higher resolution.

5 Ps of presenting with 5 circles around it

  • Project . Whether you have a microphone or not, direct your voice to the audience so that you can be heard clearly. Furthermore, take a deep breath before you begin, so that you have enough air under your voice to project without sounding shaky or tired.
  • Pause. Silence is great – do not fear it. It attracts the audience’s attention. Pause often and longer. In fact, it demonstrates confidence . Silence emphasises a significant point and pausing after highlights it. Indeed, a few vocal pauses like ‘uh’ or ‘um’ are okay. However, many of them can annoy. Practice pausing silently to sound thoughtful instead of immature. Presentation expert Anne Miller says: “You do not persuade anyone by speaking constantly, rapidly and louder. You persuade them by saying something poignant and then pausing while they absorb and consider your words”.
  • Pitch.  Vary your tone to avoid monotony, which might drive the audience to sleep. Speak like you are telling a terrific story to friends. Avoid exaggerated pitches.
  • Pace.  Don’t speak slowly. Instead, speak slightly faster than your normal speed but never too fast. Indeed, fast speakers lose the audience. Gain common ground with your audience in regard to your speed.
  • Pronounce.  Say words clearly. Mumbling makes it hard for the audience to understand or follow your message.

#4- The Presenter

When you give a presentation, the first thing the audience will do is decide if they like you based on your appearance. You need to make sure that you are dressed in an appropriate way to suit the audience you are talking to and the environment they are working in.

The second element that is noticed is your overall passion for the topic. Even if you are a bit nervous about your presentation if you have a real passion and a deep understanding of the topic, that will always shine through. Make sure that you are well prepared and that you are really passionate about the topic you are presenting. Furthermore, being able to relate back to personal experience is a sure way to show people your own passion.

Your body language is the last element that people will focus on. This is a telltale sign of the level of nervousness that someone is displaying. If you have the room you should make the best use of it. Moving with purpose can help you master how and when to move. An example of this is to move towards your medium to point at something with emphasis rather than just bobbing around from foot to foot. It can also be walking forward towards the audience or from one side of the room to the other to engage in eye contact with all participants.

Mastering good time management is essential when developing your skills of presenting. Depending on the type of presentation, you may only have a short window to present and develop your key argument (e.g. sales pitch). Otherwise, you might have a longer slot that you need to make sure you not only fill but also engage the audience throughout.

When you create timings you need to have a little flexibility so that you can adjust depending on audience engagement. If you are talking about something and you can see a loss of interest, you need to be able to move on and shift the focus onto something that grabs their imagination. Think about your transitions from different points. How long does each point need? If you are moving too fast you could lose your audience, but taking too long could have the same effect.

#6- Structure

When structuring your presentation you need to focus on covering the four main areas:

  • Introduction – give an overview of the key concepts that you are going to cover.
  • The main discussion introduces key concepts – talk about the key points, ideally focusing on 3 sections or points as a maximum.
  • Conclusion with a summary – summarise the key concept and your views.
  • Questions – open up to questions (if appropriate).

If you focus on these four key areas you should be able to create a structured presentation that is easy to follow and memorable for your audience.

Excuse the Interruption, but Here’s a Little Bit About Us…

We are the soft skills training provider, partnering with clients that are frustrated by people returning from training courses and then doing nothing differently. Our clients choose us because we achieve behavioural change through our unique training method, sticky learning ®.

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Find out how to improve skills in presenting with our tailored presentation skills training .

#7- Avoid Common Mistakes

The video below shows some common pitfalls presenters often fall into – 11 errors of presenting:

Links to YouTube Video discussing the common errors made when presenting for presentation skills

6) What Medium Should You Use?

Now that you have an understanding of your content and methods of audience engagement, you can decide on the medium you will use to support you. So many people make the mistake of creating a PowerPoint before they have considered any of the information above. Now that you know about it, you can see why this is a bad start. We also need to accept that PowerPoint isn’t the only or always the best method of getting your point across.

Let’s look at a few different ways we can support our presentations:

#1- PowerPoint Presentation (Slides)

Female manager using Microsoft PowerPoint with laptop

Let’s start with the favourite. As discussed earlier, we need to consider how we grab our audience’s attention. The likelihood that a slide will do this is slim. Especially when it just has the topic name on it. So why use it?

Nowadays there are a variety of programmes that do similar things, Prezi, SlideRocket, and Emaze to name a few. All of them have similar functions to personalise information in a slide form. They each provide a visual aid that can be displayed as you speak. Furthermore, they all allow you to illustrate key points using a range of graphics and advanced features, such as video and audio. Slides can add value if used correctly.

When to Use Slides:

  • If you want to play a video in a seamless way.
  • When you want to show a series of information, data or pictures that build on each other.
  • If you are in an environment that means you can’t use any other method.

When Not to Use Slides :

  • As a starting point, you should be able to introduce yourself and the topic without one.
  • If you don’t have access or prior knowledge of the room layout. The reason being it might, for instance, be difficult for people to see.
  • If you want your audience to move around with you during the presentation.

Creating a Presentation Using Technology:

  • Clean slides are important, don’t over-decorate or fill your slides, otherwise, they are hard to read.
  • Use the 6×6 rule – no more than 6 bullet points per slide, with no more than 6 words per bullet point.
  • Use images as often as you can. The audience can focus on you rather than read.
  • Where are you going to stand? Think about this in advance. Make sure you are visible to everyone in the audience.
  • Think about how to move to the next slide. Will you use a clicker? Is your laptop situated close enough so you can change them yourself?

Kawasaki’s 10-20-30 Rule for Presentation Skills:

Infographic titled Guy Kawasaki's 10-20-30 Rule for presentation tips skills

Kawasaki emphasises the importance of being succinct to be able to get your message across. We all suffer death from PowerPoint regularly. Guy Kawasaki, of Apple fame, came up with a helpful and easy-to-remember rule for PowerPoint presentations. The 10-20-30 rule suggests the following for every presentation:

  • Contain no more than 10 slides.
  • Last no more than 20 minutes.
  • Use a font size of no less than 30 points.

Formatting Your Slides:

When you are looking to format the slides you need to keep your audience in mind. You should consider the following:

  • Content Organisation – Information chunking – Consider what sections need to go together and then how they flow from one another. If you have a good structure it will help your audience follow the information and understand your presentation.
  • Content Relevance and Importance – Ask yourself – is the content on your slides critical to the understanding and visual representation of the information? If the answer is no, then don’t use it. This can confuse the audience and they might lose track while they are trying to make sense of it.
  • Content Appropriateness – Consider who your audience is and how the information presented will affect them. If you are delivering at the wrong level, and using inappropriate language or images, you may affect your ability to connect and engage with your audience.

Collaborative Presentation Tools:

Google Slides and Slideshare work in a similar way to PowerPoint or Prezi. However, they provide a greater collaborative way of working. They are mostly free, web-based software that will help you to collaborate in real-time with people all over the world. This can be very useful for projects for international companies or teams. The same rules apply with regard to the slide structure and layout as they do with PowerPoint.

#2- Flip Chart

Businessman public speaking with aid of flipchart

Some people love this, others hate it. But a flip chart means you can make your audience feel part of the presentation. It is, however, important that you are comfortable writing in front of people.

When to Use Flip Charts:

  • If you want to capture live ideas from the audience about a topic.
  • If you are confident in your writing.
  • When your presentation is less structured. It allows freedom for organic idea development.

When Not to Use Flip Charts:

  • If you are uncomfortable or feel it will detract from the point.
  • When your room doesn’t have space to put up a flip chart.
  • If you have a clear structure that will be lost if you deviate by encouraging audience participation.

#3- Wall Boards

Male presenter using wallbaord as presentation medium

Prepared and well-printed wallboards can add great visuals to any presentation. They can be turned to reveal information at the right time or be on show when people arrive to get their brains working in advance.

When to Use Wall Boards:

  • If you have well-thought-out information or images that add sustained value (as they will be visible throughout the presentation).
  • When you want those big visual aids to get people in the right mindset to hear what you have to say.
  • If you want people to move around the room with you.
  • When you have no access to PowerPoint facilities but want a visual aid.

When Not to Use Wall Boards:

  • If you have no space or aren’t allowed to attach anything to the walls (check this with the room provider).
  • When you feel they might distract the audience as you develop further points away from the content.

#4- Instant Audience Interaction

Interactive audience presentation

Using different software can help you get real-time voting, and gain instant feedback on a topic or point raised. Moreover, using real-time quiz activities can help engage your audience further. The following two examples are currently very popular:

Mentimeter gives the audience a code. They can put it into the app and then vote in real time as you present and ask questions. This can be useful to then analyse the data and see what engaged the audience most.

Kahoot! is an interactive quiz. Again, users can put a code into the app and answer multiple-choice questions. This can help you gauge their level of understanding of the topic.

If used correctly these tools can add a lot of value, but you have to make sure the questions are very relative to the topic.

#5- Go it Alone

Man standing in vast, desert landscape

A lot of people feel the need to have something to support them. Consider the impact of having nothing. Are you able to pull off not having visual aids? Will you make the right impression and get your point across to your audience? If not, then choose one of the options above. But if yes then give it ago!

When to Go It Alone:

  • If you have the confidence and tone projection to engage your audience without visual aids.
  • When the presentation is short and not very detailed.
  • If your room gives you no other option.

When Not to Go It Alone:

  • If you need visuals to help the audience understand.
  • When your presentation is long and very detailed.

You now have your content and visual aids. Now it’s important to practice. Try to use all your skills to make the delivery of your presentation match the effort you have put into creating it.

7) What Makes an Effective Presentation?

#1- useful skills.

Understanding your audience is the key to delivering a successful presentation. You will need to ensure that you have effective skills for giving good presentations. With this in mind, it is a good idea for a presenter to understand different types of people and how their brains work. Understanding theories like Myers Briggs ( MBTI ) or Herrmann Brain Dominance Instrument ( HBDI ) can greatly help a presenter shape the delivery to meet all types of people and provide maximum influence.

Myers Briggs (MBTI)

In simple terms, this type of indicator looks at four elements; energy, information, decisions, and living. By placing people on each scale you can start to understand their psychological type. Once you understand your own type, and that of those in the audience, you can start to adapt your communication and approach to get the best out of conversations.

Herrmann Brain Dominance Instrument

HBDI is a psychometric tool that places people into four different areas based on how they think. Here is a breakdown of the four areas:

  • A – Blue quadrant: Logical, technical, and financial. In a single word ‘Fact’, or as a profession – Engineer.
  • B – Green quadrant: Organised, detailed, and structured. In a single word ‘Form’, or as a profession – Project Manager.
  • C – Red quadrant: Emotional, sensory, and people. In a single word ‘Feeling’, or as a profession – Teacher/Nurse.
  • D – Yellow quadrant: Risk-taker, intuitive, and the big picture. In a single word ‘Future’, or as a profession – Entrepreneur.

Brain coloured in four parts to show HBDI model and labeled logical, playful, organiser, and expressive

As a speaker, it is important to understand how people might react to the way you talk about different topics. If you heavily favour one of these styles, it may come across in your presentation. Moreover, it could cause friction with the audience without you meaning to.

For more detail, read our article on applying HBDI to presentations .

#2- Useful Techniques

Throughout this article, the skills in presenting covered have been about content, design, the type of medium to use, and how to use it. Now comes the most important part, the actual delivery of your presentation. These are the things you need to be practising over and over. Try to watch out for them in your recordings. Mastering these techniques will make you look comfortable, and ensure you deliver an effective presentation.

1. Friendly Faces

Most presenters will pick one friendly face in the room and talk to that person. This can help at first to calm your nerves. However, for that person, it can become awkward. Furthermore, the rest of the audience might feel left out. Make sure you start with a friendly face, but then give everyone eye contact as you look around.

Read our article on how to calm nerves before a presentation for more detail.

2. Eye Contact

If you struggle to make eye contact, the easiest tip is to divide the room into thirds (left, middle, and right or front, middle, and back). Then move your head to look at each third one after another. When practising, get into the habit of engaging one of the three areas with your eyes as you move to each new section or slide. This creates an easy flow that your body gets used to. If eye contact makes you really uncomfortable, you can look at people’s noses instead, they won’t be able to tell the difference, but it may put you more at ease.

3. Tone of Voice

It is really important that you engage the audience with your voice. Deep breathing before you start can help steady your voice. Also using pauses can help build anticipation in the audience.

4. Body Language

Everyone wants a silver bullet here and honestly, there isn’t one. You need to move with a purpose (to point at something or change your focus). You need to record yourself and understand what you do with your arms and legs. If you know you fiddle, make sure you have nothing around to pick up. Make sure you don’t have coins in your pocket.

If you can focus on moving for a reason and using your hands to emphasise your words then you are on to a winning formula. Always remember that doing anything that might be a distraction once or twice is fine. It is only once it becomes repetitive that people will become distracted by it.

Listening to someone speaking too fast is not a pleasant experience for your audience. They will feel rushed and uncomfortable. Practising your speech beforehand can help you pace yourself. Being nervous naturally makes us talk faster. We want to get it over as quickly as possible! When you practice your speech, think about the section you are on at set times. Try to know where you should be in your presentation on the day.

8) How to Improve Presentation Skills

Presentation training should cover the main areas of a presentation in enough detail and give you time to practice those skills.

Content Creation:

  • How to create a storyboard plan.
  • What questions to ask to check content understanding in the audience.
  • How to include a story.
  • How to grab the audience’s attention.

Medium Creation:

  • Understanding how to create a PowerPoint, Flip charts, Wallboards, etc.
  • Time to practice these skills with relevant software or materials.
  • Time to practice. It should be recorded. Watch it back gain feedback and then practice again.

Most good presentation skills courses will run over two separate days with a break in the middle. This allows you the time to create a final presentation to bring back to the group and gain further feedback on your skills. Without doing this you might not have embedded the skills, therefore, this second day is vital to help make the learning stick.

A good course is also likely to ask you to arrive with a presentation prepared on the first day. This is to set a benchmark of the starting point and for the trainer to understand how to alter the day for the delegates in the room.

Take a look at our presentation skills infographic below and find out how to improve your presentation skills.

Click the image for a higher resolution:

Presentation skills ulimtate infographic with tips and graphics for good presentations

9) The Top Five Tips for Presenting:

Finally, let us look at the list of the top 5 presentation skills tips to take away for your journey to better presentations:

  • Know your audience.
  • Structure your presentation so that it flows well.
  • Choose the best medium to deliver the best result.
  • Breathe and use your pausing effectively.
  • Practice makes perfect – practice at least 10 times but more if you are able.

Final Thoughts

Thinking back to my early days of having to talk in front of my class in school, I was terrified. I was very bad at making eye contact or projecting my voice loud enough to be heard. So when I moved into business and needed to get better at this, I chose the sink-or-swim approach. I took an opportunity to train a group of 9 people over a 5-week period, which was part of the job that I did at the time. For the whole of the first week, I was red in the face, very nervous, and uncomfortable.

But as I practised the skillset day in and day out, it got easier and easier. Now, I own a training business and deliver to large and small groups of people within all levels of organisations. Like any skill set, you need to practice to make it work.

This Skill Will Change Your Life – It Has Mine

Skills for giving effective presentations are so important for helping us move through life, gaining the best opportunity, and showing the best of ourselves. Even if you don’t regularly need to talk in front of groups, it is a skill that will help in many aspects of your work and personal life.

From feeling more confident to be ready to say ‘yes’ when the opportunity presents itself, these skills will help you grow. Knowing how to give a good presentation and having good communication skills should be life skills everyone develops. In the wise words of Richard Branson:

If somebody offers you an amazing opportunity but you are not sure you can do it, say yes – then learn how to do it later!”

You need to be ready to have the conversation and put yourself forward.

10) Further Reading and Resources on Presentation Skills

You can find further insight, detailed definitions, and clarification of all the key relevant terms mentioned in this guide in our Glossary for giving good presentations.

‘No audience ever complained about a presentation or speech being too short.’   – Stephen Keague 

‘[The] best way to conquer stage fright is to know what you’re talking about.’   – Michael H Mescon

#2- Books All About Presenting

Collage of self-help Books to improve presentation skills

So many amazing authors and speakers have given their tips on presenting and dealing with nerves. I have included my favourite books below:

  • ‘ Speak Up!: An Illustrated Guide to Public Speaking ‘  by Douglas M Fraleigh and Joseph S. Tuman. This is an illustrated introduction to public speaking and presentations.
  • ‘ TED Talks Storytelling: 23 Storytelling Techniques from the Best TED Talks ’  by Akash Karia. This will give you an insight into how to best use stories to engage your audience.
  • ‘ Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal’  by Oren Klaff. An Investment banker now Author with over $400 million won in deals shares his secret winning formula.
  • ‘ Talk Like TED: The 9 Public-Speaking Secrets of the World’s Top Minds ’  by Carmine Gallo. All the research shows the 9 points that make any presentation successful.
  • ‘ Speak to Win: How to Present with Power in Any Situation ’   by Brian Tracy. This is a book of solid advice for newcomers to the world of presenting.
  • ‘ Eloquence In Public Speaking ’   by Dr Kenneth McFarland. This is a dated book but the lessons learnt are so relevant and well-taught that it is well worth a read.

#3- Free Download

Click the image to access our ’10 Top Tips for How to Present Persuasively’:

10 top tips on how to present persuasively

#4- Must-watch Videos

Watch our playlist from our YouTube channel for effective presentation skills tips. Click the video below:

Links to One minute YouTube video on the top 8 business presentation skills

Chris Anderson, a TED Talks presentation skills curator, explains the secret to a TED Talk. The ability to place an idea or thought in a listener’s mind. It’s a very interesting concept:

Links to TED Talk video with Chris Anderson on the secret to public speaking for good presentations

#5- Relevant Articles You May Like:

  • Presentation skills examples .
  • Must-know presentation tricks .
  • All about virtual presentations.
  • Here’s how to start presenting with impact .

#6- Contact Us

Lastly, feel free to get in touch to find out how our presentation training can help you. Simply visit our contact us  page or email us at  [email protected] , and we will be happy to get back to you.

Remember, you are the presentation, not the slides. – Darren A. Smith .

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  • PRESENTATION SKILLS

Preparing for a Presentation

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Presentation Skills:

  • A - Z List of Presentation Skills
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  • General Presentation Skills
  • What is a Presentation?
  • Organising the Material
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Preparation is the single most important part of making a successful presentation. It is an absolutely crucial foundation, and you should dedicate as much time to it as possible, avoiding short-cuts. Good preparation will ensure that you have thought carefully about the messages that you want (or need) to communicate in your presentation and it will also help boost your confidence.

There are a number of aspects that you need to consider when preparing a presentation. They include the aim of the presentation, the subject matter, the audience, the venue or place, the time of day, and the length of the talk. All these will affect what you say and how you say it, as well as the visual aids that you use to get your point across.

The Objective

Whenever you are asked to give a presentation or speak to a group of people, you need to start by asking the purpose of the presentation.

In other words, what is the presentation expected to achieve, and what outcome(s) do the organisers and the audience expect?

These outcomes will shape your presentation, because it must be designed to achieve the objective and deliver the desired outcomes.

For example, you might be asked to give a talk to a gardening club. You might be told that the purpose of the talk is to fill a regular meeting slot, and that the members of the club have expressed a desire to learn more about pruning. You therefore know that your talk needs to be entertaining, fairly light, but knowledgeable, and that your audience wants to learn something new.

As you prepare your presentation, make sure you keep asking yourself:

“How is saying this going to help to achieve the objective and outcomes?”

The Subject

The subject of your presentation or talk about comes from the objective. They are linked, but they are not necessarily exactly the same thing.

For example:

The subject may be given to you by the organisation that has invited you (such as talking about pruning to the gardening club).

You may be knowledgeable in a particular field (perhaps you have an interest in local history).

The subject may be entirely your choice within certain limitations (you might, for example, be asked to give a presentation at an interview on a project which you feel has particularly developed your skills).

The Audience

Before preparing material for a presentation, it is worth considering your prospective audience.

Tailoring your talk to the audience is important and the following points should be considered:

The size of the group or audience expected.

The age range - a talk aimed at retired people will be quite different from one aimed at teenagers.

Gender - will the audience be predominantly male or female?

Is it a captive audience or will they be there out of interest?

Will you be speaking in their work or leisure time?

Do they know something about your subject already or will it be totally new to them?  Is the subject part of their work?

Are you there to inform, teach, stimulate, or provoke?

Can you use humour and, if so, what would be considered appropriate? If you are in any doubt about this, it is probably best to avoid anything even remotely risqué.

It is important to have as much advance information as possible about the place where you are going to speak.

It can be helpful to arrange to see the venue before the event. It does much to quell fear if you can visualise the place while you are preparing your talk. However, even if you cannot visit, you will probably find it helpful to know:

The size of the room;

The seating arrangements (for example, theatre-style, with rows of seats; or round-table);

The availability of equipment, e.g., microphone, laptop and projector, flip chart;

The availability of power points and if an extension lead is required for any equipment you intend to use;

If the room has curtains or blinds. This is relevant if you intend to use visual aids, and so that you can ensure the correct ambiance for your presentation;

The position of the light switches.  Check if you need someone to help if you are using audio/visual equipment and need to turn off the lights;

The likelihood of outside distractions, e.g., noise from another room; and

The availability of parking facilities so you do not have a long walk carrying any equipment you might need to take.

If this information is not available ahead of time, it will help to get there a bit early, to give you time to set up.

There will often be no flexibility in the time of day that a presentation is made. However, it does affect what you can do, and how you might organise your presentation, because of the likely state of your audience (see box).

How time of day can affect your audience

The morning is the best time to speak because people are generally at their most alert. However, as it gets towards lunch time, people begin to feel hungry and lose concentration. This is particularly true if the event has not included a coffee break.

After lunch, people often feel sleepy and lethargic. If you are given a slot immediately after lunch, it is a good idea to get your audience involved. A discussion or getting your audience moving about will work a lot better than simply presenting a lot of slides. A flip chart may also be a more useful tool than a laptop and projector, especially if it means you can open blinds and use natural light.

Towards the end of the afternoon, people again tend to lose concentration as they start to worry about getting home, the traffic or collecting children from school.

Evening or Weekend:

Outside regular office hours, people are more likely to be present because they want to be rather than because they have to be there.  There is a better chance of audience attention in the evening. However, if the presentation goes on for too long, people may have to leave before you have finished. People will also be less tolerant of a poor presentation because you are in their time, not their employer’s.

Length of Talk

Always find out how long you have to talk and check if this includes or excludes time for questions.

Find out if there are other speakers and, if so, where you are placed in the running order.  Never elect to go last.  Beware of over-running, as this could be disastrous if there are other speakers following you.

It is important to remember that people find it difficult to maintain concentration for long periods of time. This is a good reason for making a presentation succinct, well-structured and interesting. Aim for 45 minutes as a maximum single-session presentation, and preferably leave at least 10 or 15 minutes for questions. Nobody minds finishing a session early.

Providing Information in Advance

Always check what information you will need to provide in advance.

Organisers of big events and conferences often like to have all the PowerPoint presentations several days ahead of the event. This gives them time to load all the presentations, and make sure that they are properly branded for the event.

Some events also need speakers’ biographies ahead of time, to put in conference literature. When you are asked to give the presentation, make sure you ask what is needed by when—and then supply it.

You will not be popular if you turn up on the day and announce that you have completely rewritten your presentation on the train. It is entirely possible that the organisers may even not be able to accommodate that, for example if the audio-visual is being supplied by a separate company or by the venue.

And finally…

Being asked to give a presentation is an honour, not a chore.

You are representing your organisation or yourself, if you are self-employed. You are also not there by right, but by invitation. It is therefore important that you put in the time and effort to ensure that you deliver what your audience wants. That way, you may just be invited back another time.

Continue to: Organising the Presentation Material

See also: Can Presentation Science Improve Your Presentation? Preparing for Oral Presentations Managing the Presentation Event Coping with Presentation Nerves

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  12. The Importance of Presentation Skills: A Complete Guide

    Eliza Taylor 25 July 2023. Presentation Skills are essential for effectively conveying ideas and engaging an audience. This blog explores the Importance of Presentation Skills, highlighting how they boost confidence, enhance communication, and improve professional success. Master these skills to leave a lasting impression and achieve your goals.

  13. Top Tips for Effective Presentations

    Make sure that you are giving the right messages: body language to avoid includes crossed arms, hands held behind your back or in your pockets, and pacing the stage. Make your gestures open and confident, and move naturally around the stage, and among the audience too, if possible. 10. Relax, Breathe and Enjoy.

  14. How to Improve Presentation Skills: 5 Key Presentation Skills

    Last updated: May 18, 2022 • 2 min read. Body language, eye contact, and time management are all key to leading an effective presentation. Learn how to improve your presentation skills and confidence speaking in front of an audience.

  15. 12 Effective Presentation Techniques: Hone Your Presentation Skills

    Craft your presentation with your target audience in mind. Use strong, concise language and relevant examples to maintain their interest. Avoid using foreign words or clichés that may alienate or confuse your audience. If necessary, provide explanations to ensure clarity. 3.

  16. Presentation Skills for Business and How To Improve Them

    3. Delivery. Once your presentation is ready, the next stage is the actual presentation, which will require strong public speaking skills and excellent verbal and nonverbal communication skills. Project confidence with your body language. As you are speaking, make sure your back is straight and your shoulders are back.

  17. 9 Tips for Improving Your Presentation Skills For Your Next ...

    9 top tips for improving your presentation skills: Practice speaking in front of others. Use less text and more visuals in your presentation. Leverage your personality. Welcome questions and comments during. Be passionate and engaging. Maintain eye contact with your audience. Obsess over your listeners. Focus on confident body language.

  18. Presentation Skills Ultimate Guide

    Watch our playlist from our YouTube channel for effective presentation skills tips. Click the video below: This one-minute video will give you an overview of the key business skills in presenting . Chris Anderson, a TED Talks presentation skills curator, explains the secret to a TED Talk. The ability to place an idea or thought in a listener ...

  19. What is a Presentation?

    A presentation is a means of communication that can be adapted to various speaking situations, such as talking to a group, addressing a meeting or briefing a team. A presentation can also be used as a broad term that encompasses other 'speaking engagements' such as making a speech at a wedding, or getting a point across in a video conference.

  20. Effective Presentation Skills & How to Improve Them

    Writing ability. Once you have the facts, you have to make somebody care about them. Here's where writing skills come in, by articulating your ideas into clear, concise and understandable bites. Saying more with less words is a rare skill in a world of saying little with many. 3. Presentation software.

  21. Preparing for a Presentation

    There are a number of aspects that you need to consider when preparing a presentation. They include the aim of the presentation, the subject matter, the audience, the venue or place, the time of day, and the length of the talk. All these will affect what you say and how you say it, as well as the visual aids that you use to get your point across.