cover letter introducing yourself examples

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Cover Letter Intro

How to Write an Effective Cover Letter Intro

Your cover letter intro is your first opportunity to grab the reader's attention and generate serious interest in your job application.

How to write a cover letter intro plus examples

We show you how to start a cover letter by introducing yourself with conviction while shining a spotlight on the qualifications that make you an excellent fit for the job opportunity.

There are a number of ways to do this, we walk you through the process of developing a great introduction to your cover letter and provide effective examples of how to begin your cover letter.

5 key steps to write a good cover letter intro

1. Address the letter to someone by name

Get your cover letter off to the right start by ensuring your letter is addressed to an individual. Contact the company to get the full name, correct spelling and title of the person responsible for reviewing your resume.

Addressing your cover letter to "The Hiring Manager" or "To Whom it May Concern" immediately creates a disconnect between you and the reader.

2. Specify the job you are applying for

The hiring manager may be screening candidates for a number of different job openings so it is important to be explicit about the job you are applying for in your cover letter introduction.

3. Convey enthusiasm for the job

Show commitment from the word go by briefly articulating why you are excited about the job opportunity.

4. Highlight your suitability

Find out as much as you can about the job and company before writing your cover letter. You can then concisely introduce yourself as a well qualified candidate before going on to specify your relevant skills and experience in the body of your cover letter.

5. Tailor your cover letter intro for each job

Your introduction should be targeted to the specific job opportunity and company.

Good examples of how to introduce yourself in a cover letter

Specify the job opportunity and show your enthusiasm

Your online job posting regarding the ..... position immediately caught my eye and your company name caught my attention

Your recent job posting for the ..... position has captured my serious interest

I read your job description for the .... position with great enthusiasm

I was excited to read your ..... job posting

I was very pleased to learn of your need for a .....

Introduce yourself with conviction

I believe that I am particularly well qualified for this position, please allow me to highlight my skills as they relate to your requirements...

I believe that my qualifications and experience, as presented below, combine to create an excellent match for the position...

I am convinced that I have the skills and expertise to successfully fulfill your job needs...

The enclosed resume details my proven track record in a similar position, some key points you may find relevant include:

My previous work experience has equipped me with the skills and knowledge you are looking for, in particular ....

This position will utilize my extensive experience in ....

I am confident that I will make an immediate and valuable contribution to your company, my credentials for this job include:

As a results-driven professional I believe I am well suited to this job, highlights of my achievements include the following :

5 cover letter intro examples that get the results you want

Here are 5 effective ways to start your cover letter when you are submitting a job application..

1. Introduce yourself in a professional manner

Let the employer know you are a serious and well qualified candidate for the job by introducing yourself in a direct and straightforward way.

cover letter introducing yourself examples

2. Introduce yourself with enthusiasm and conviction

Emphasize your genuine interest in the position and the company and state your confidence that you are an excellent candidate for the job.

3. Focus on your suitability for the job opportunity

Why are you a good match for the job? Let the company know what you can offer them in this position.

4. Articulate your passion for the job

Employers seek individuals who show genuine passion for the work they are doing. Combined with the right skills, passion is a top driver of success in a job.

5. What makes you the best candidate for the job?

Use your cover letter intro to differentiate yourself from the competition. Start with a relevant and impressive accomplishment or skill that puts you ahead of the pack.

Once you have grabbed the reader's attention with a powerful cover letter intro, the next step is to maintain interest and create the desire to learn more about you.

This is achieved in the body of your cover letter which brings attention to the skills, knowledge, expertise, achievements, qualifications and experience that make you a successful candidate for this specific position. It is a concise and compelling summary of what makes you the right job candidate.

You can use the structure of this cover letter template to help you with this next step.

In addition we have over 50 sample cover letters for different jobs that you can easily adapt for your own use.

Closing your cover letter

How you close your cover letter is as important as how you start it.

It is essential to end with the right message and ensure the reader takes action and continues on to read your resume with serious interest.

Find out how to close a cover letter strongly with good examples.

Everything you need to write a powerful cover letter

COVER LETTERS

Over 50 Sample Cover Letters

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Gain a good understanding of the job requirements

In order to write an effective cover letter intro it is essential that you have a clear understanding of the job opportunity. Use these complete job descriptions to help you with this.

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How to write a great cover letter in 2024: tips and structure

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

excited-woman-in-her-office-how-to-write-a-cover-letter

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

Pronouns (optional)
Location (optional)
Email address
Phone number (optional)
Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

man-using-his-laptop-while-smiling-how-to-write-a-cover-letter

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing.

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

They want someone who can write social media posts and blog content on tight deadlines
They value collaboration and input from every team member
They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

man-reading-carefully-how-to-write-a-cover-letter

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

woman-writing-on-her-notebook-how-to-write-a-cover-letter

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started.

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started.

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role.

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Understand Yourself Better:

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

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How to Write a Cover Letter [Full Guide & Examples for 2024]

After weeks of heavy job searching, you’re almost there!

You’ve perfected your resume.

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send in your application and call it a day, you remember that you need to write a cover letter too.

So now, you’re stuck staring at a blank page, wondering where to start...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think.

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

We're going to cover:

What Is a Cover Letter?

How to Write the Perfect Cover Letter, Step by Step
15+ Job-Winning Cover Letter Examples

Let’s get started.

A cover letter is a document that you submit as part of your job application, alongside your resume or CV.

The purpose of a cover letter is to introduce you and briefly summarize your professional background. On average, it should be around 250 to 400 words long .

A good cover letter is supposed to impress the hiring manager and convince them you’re worth interviewing as a candidate.

So, how can your cover letter achieve this?

First of all, it should complement your resume, not copy it. Your cover letter is your chance to elaborate on important achievements, skills, or anything else that your resume doesn’t give you the space to cover.

For example, if you have an employment gap on your resume, the cover letter is a great place to explain why it happened and how it helped you grow as a person.

If this is your first time writing a cover letter, writing about yourself might seem complicated. But don’t worry—you don’t need to be super creative or even a good writer .

All you have to do is follow this tried and tested cover letter structure:

Header. Add all the necessary contact information at the top of your cover letter.
Formal greeting. Choose an appropriate way to greet your target audience.
Introduction. Introduce yourself in the opening paragraph and explain your interest in the role.
Body. Elaborate on why you’re the best candidate for the job and a good match for the company. Focus on “selling” your skills, achievements, and relevant professional experiences.
Conclusion. Summarize your key points and wrap it up professionally.

Now, let’s take a look at an example of a cover letter that follows our structure perfectly:

New to cover letter writing? Give our cover letter video a watch before diving into the article!

When Should You Write a Cover Letter?

You should always include a cover letter in your job application, even if the hiring manager never reads it. Submitting a cover letter is as important as submitting a resume if you want to look like a serious candidate.

If the employer requests a cover letter as part of the screening process, not sending one is a huge red flag and will probably get your application tossed into the “no” pile immediately.

On the other hand, if the job advertisement doesn’t require a cover letter from the candidates, adding one shows you went the extra mile.

Putting in the effort to write a cover letter can set you apart from other candidates with similar professional experience and skills, and it could even sway the hiring manager to call you for an interview if you do it right.

Need to write a letter to help get you into a good school or volunteer program? Check out our guide to learn how to write a motivation letter !

How to Write the Perfect Cover Letter

Now that you know what a cover letter is, it’s time to learn how to write one!

We’ll go through the process in detail, step by step.

#1. Choose the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, stylish template?

Just choose one of our hand-picked cover letter templates , and you’ll be all set in no time!

As a bonus, our intuitive AI will even give you suggestions on how to improve your cover letter as you write it. You’ll have the perfect cover letter done in minutes!

#2. Put Contact Information in the Header

As with a resume, it’s important to start your cover letter with your contact details at the top. These should be in your cover letter’s header, separated neatly from the bulk of your text.

Here, you want to include all the essential contact information , including:

Full Name. Your first and last name should stand out at the top.
Job Title. Match the professional title underneath your name to the exact job title of the position you’re applying for. Hiring managers often hire for several roles at once, so giving them this cue about what role you’re after helps things go smoother.
Email Address. Always use a professional and easy-to-spell email address. Ideally, it should combine your first and last names.
Phone Number. Add a number where the hiring manager can easily reach you.
Location. Add your city and state/country, no need for more details.
Relevant Links (optional). You can add links to websites or social media profiles that are relevant to your field. Examples include a LinkedIn profile , Github, or an online portfolio.

Then it’s time to add the recipient’s contact details, such as:

Hiring Manager's Name. If you can find the name of the hiring manager, add it.
Hiring Manager's Title. While there’s no harm in writing “hiring manager,” if they’re the head of the department, we recommend you use that title accordingly.
Company Name. Make sure to write the name of the company you're applying to.
Location. The city and state/country are usually enough information here, too.
Date of Writing (Optional). You can include the date you wrote your cover letter for an extra professional touch.

#3. Address the Hiring Manager

Once you’ve properly listed all the contact information, it’s time to start writing the content of the cover letter.

The first thing you need to do here is to address your cover letter directly to the hiring manager.

In fact, you want to address the hiring manager personally .

Forget the old “Dear Sir or Madam” or the impersonal “To Whom It May Concern.” You want to give your future boss a good impression and show them that you did your research before sending in your application.

No one wants to hire a job seeker who just spams 20+ companies and hopes something sticks with their generic approach

So, how do you find out who’s the hiring manager?

First, check the job ad. The hiring manager’s name might be listed somewhere in it.

If that doesn’t work, check the company’s LinkedIn page. You just need to look up the head of the relevant department you’re applying to, and you’re all set.

For example, if you’re applying for the position of Communication Specialist at Novorésumé. The hiring manager is probably the Head of Communications or the Chief Communications Officer.

Here’s what you should look for on LinkedIn:

And there you go! You have your hiring manager.

But let’s say you’re applying for a position as a server . In that case, you’d be looking for the “restaurant manager” or “food and beverage manager.”

If the results don’t come up with anything, try checking out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Make sure to address them as Mr. or Ms., followed by their last name. If you’re not sure about their gender or marital status, you can just stick to their full name, like so:

Dear Mr. Kurtuy,
Dear Andrei Kurtuy,

But what if you still can’t find the hiring manager’s name, no matter where you look?

No worries. You can direct your cover letter to the company, department, or team as a whole, or just skip the hiring manager’s name.

Dear [Department] Hiring Manager
Dear Hiring Manager
Dear [Department] Team
Dear [Company Name]

Are you applying for a research position? Learn how to write an academic personal statement .

#4. Write an Eye-Catching Introduction

First impressions matter, especially when it comes to your job search.

Hiring managers get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The biggest problem with most opening paragraphs is that they’re usually extremely generic. Here’s an example:

My name is Jonathan, and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a Sales Manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say anything except the fact that you’ve worked the job before.

And do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start with some of your top achievements to grab the reader’s attention. And to get the point across, the achievements should be as relevant as possible to the position.

Your opening paragraph should also show the hiring manager a bit about why you want this specific job. For example, mention how the job relates to your plans for the future or how it can help you grow professionally. This will show the hiring manager that you’re not just applying left and right—you’re actually enthusiastic about getting this particular role.

Now, let’s make our previous example shine:

Dear Mr. Smith,

My name’s Michael, and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked as a Sales Representative with Company X, another fin-tech company , for 3+ years, where I generated an average of $30,000+ in sales per month and beat the KPIs by around 40%. I believe that my previous industry experience, passion for finance , and excellence in sales make me the right candidate for the job.

The second candidate starts with what they can do for the company in the future and immediately lists an impressive and relevant achievement. Since they’re experienced in the same industry and interested in finance, the hiring manager can see they’re not just a random applicant.

From this introduction, it’s safe to say that the hiring manager would read the rest of this candidate’s cover letter.

#5. Use the Cover Letter Body for Details

The next part of your cover letter is where you can go into detail about what sets you apart as a qualified candidate for the job.

The main thing you need to remember here is that you shouldn’t make it all about yourself . Your cover letter is supposed to show the hiring manager how you relate to the job and the company you’re applying to.

No matter how cool you make yourself sound in your cover letter, if you don’t tailor it to match what the hiring manager is looking for, you’re not getting an interview.

To get this right, use the job ad as a reference when writing your cover letter. Make sure to highlight skills and achievements that match the job requirements, and you’re good to go.

Since this part of your cover letter is by far the longest, you should split it into at least two paragraphs.

Here’s what each paragraph should cover:

Explain Why You’re the Perfect Candidate for the Role

Before you can show the hiring manager that you’re exactly what they’ve been looking for, you need to know what it is they’re looking for.

Start by doing a bit of research. Learn what the most important skills and responsibilities of the role are according to the job ad, and focus on any relevant experience you have that matches them.

For example, if you’re applying for the position of a Facebook Advertiser. The top requirements on the job ad are:

Experience managing a Facebook ad budget of $10,000+ / month
Some skills in advertising on other platforms (Google Search + Twitter)
Excellent copywriting skills

So, in the body of your cover letter, you need to show how you meet these requirements. Here’s an example of what that can look like:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $40,000+ . As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. I created the ad copy and images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

Google Search

Our example addresses all the necessary requirements and shows off the candidate’s relevant skills.

Are you a student applying for your first internship? Learn how to write an internship cover letter with our dedicated guide.

Explain Why You’re a Good Fit for the Company

As skilled and experienced as you may be, that’s not all the hiring manager is looking for.

They also want someone who’s a good fit for their company and who actually wants to work there.

Employees who don’t fit in with the company culture are likely to quit sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary , so hiring managers vet candidates very carefully to avoid this scenario.

So, you have to convince the hiring manager that you’re passionate about working with them.

Start by doing some research about the company. You want to know things like:

What’s the company’s business model?
What’s the company’s product or service? Have you used it?
What’s the company’s culture like?

Chances are, you’ll find all the information you need either on the company website or on job-search websites like Jobscan or Glassdoor.

Then, pick your favorite thing about the company and talk about it in your cover letter.

But don’t just describe the company in its own words just to flatter them. Be super specific—the hiring manager can see through any fluff.

For example, if you’re passionate about their product and you like the company’s culture of innovation and independent work model, you can write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features, such as Made-Up-Feature #1 and Made-Up-Feature #2, were real game changers for the device.

I really admire how Company XYZ strives for excellence in all its product lines, creating market-leading tech. As someone who thrives in a self-driven environment, I truly believe that I’ll be a great match for your Product Design team.

So, make sure to do your fair share of research and come up with good reasons why you're applying to that specific company.

Is the company you want to work for not hiring at the moment? Check out our guide to writing a letter of interest .

#6. Wrap It Up and Sign It

Finally, it’s time to conclude your cover letter.

In the final paragraph, you want to:

Wrap up any points you couldn't make in the previous paragraphs. Do you have anything left to say? If there’s any other information that could help the hiring manager make their decision, mention it here. If not, just recap your key selling points so far, such as key skills and expertise.
Express gratitude. Politely thanking the hiring manager for their time is always a good idea.
Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. This means you should ask the hiring manager to do something, like call you and discuss your application or arrange an interview.
Remember to sign your cover letter. Just add a formal closing line and sign your name at the bottom.

Here’s an example of how to end your cover letter :

I hope to help Company X make the most of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your Facebook marketing goals. Please don’t hesitate to reach out to me at the provided email address or phone number so that we may arrange an interview.

Thank you for your consideration,

Alice Richards

Feel free to use one of these other popular closing lines for your cover letter:

Best Regards,
Kind Regards,

Cover Letter Writing Checklist

Once you’re done with your cover letter, it’s time to check if it meets all industry requirements.

Give our handy cover letter writing checklist a look to make sure:

Does your cover letter heading include all essential information?

Professional Email
Phone Number
Relevant Links

Do you address the right person?

The hiring manager in the company
Your future direct supervisor
The company/department in general

Does your introductory paragraph grab the reader's attention?

Did you mention some of your top achievements?
Did you use numbers and facts to back up your experience?
Did you convey enthusiasm for the specific role?

Do you show that you’re the right candidate for the job?

Did you identify the core requirements for the role?
Did you show how your experiences helped you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

Did you identify the top 3 things that you like about the company?
Did you avoid generic reasons for explaining your interest in the company?

Did you conclude your cover letter properly?

Did you recap your key selling points in the conclusion?
Did you end your cover letter with a call to action?
Did you use the right formal closing line and sign your name?

15 Cover Letter Tips

Now you’re all set to write your cover letter!

Before you start typing, here are some cover letter tips to help take your cover letter to the next level:

Customize Your Cover Letter for Each Job. Make sure your cover letter is tailored to the job you're applying for. This shows you're not just sending generic applications left and right, and it tells the hiring manager you’re the right person for the job.
Showcase Your Skills. Talk about how your skills meet the company’s needs. And while your hard skills should be front and center, you shouldn’t underestimate your soft skills in your cover letter either.
Avoid Fluff. Don’t make any generic statements you can’t back up. The hiring manager can tell when you’re just throwing words around, and it doesn’t make your cover letter look good.
Use Specific Examples. Instead of saying you're great at something, give an actual example to back up your claim. Any data you can provide makes you sound more credible, so quantify your achievements. For example, give numbers such as percentages related to your performance and the timeframe it took to accomplish certain achievements.
Research the Company. Always take time to learn about the company you're applying to. Make sure to mention something about them in your cover letter to show the hiring manager that you're interested.
Follow the Application Instructions. If the job posting asks for something specific in your cover letter or requires a certain format, make sure you include it. Not following instructions can come off as unattentive or signal to the hiring manager that you’re not taking the job seriously.
Use the Right Template and Format. Choose the right cover letter format and adapt your cover letter’s look to the industry you’re applying for. For example, if you’re aiming for a job in Law or Finance, you should go for a cleaner, more professional look. But if you’re applying for a field that values innovation, like IT or Design, you have more room for creativity.
Express Your Enthusiasm. Let the hiring manager know why you're excited about the job. Your passion for the specific role or the field in general can be a big selling point, and show them that you’re genuinely interested, not just applying left and right.
Address Any Gaps. If there are any employment gaps in your resume , your cover letter is a great place to mention why. Your resume doesn’t give you enough space to elaborate on an employment gap, so addressing it here can set hiring managers at ease—life happens, and employers understand.
Avoid Quirky Emails. Your email address should be presentable. It’s hard for a hiring manager to take you seriously if your email address is “[email protected].” Just use a [email protected] format.
Check Your Contact Information. Typos in your email address or phone number can mean a missed opportunity. Double-check these before sending your application.
Mention if You Want to Relocate. If you’re looking for a job that lets you move somewhere else, specify this in your cover letter.
Keep It Brief. You want to keep your cover letter short and sweet. Hiring managers don’t have time to read a novel, so if you go over one page, they simply won’t read it at all.
Use a Professional Tone. Even though a conversational tone isn’t a bad thing, remember that it's still a formal document. Show professionalism in your cover letter by keeping slang, jargon, and emojis out of it.
Proofread Carefully. Typos and grammar mistakes are a huge deal-breaker. Use a tool like Grammarly or QuillBot to double-check your spelling and grammar, or even get a friend to check it for you.

15+ Cover Letter Examples

Need some inspiration? Check out some perfect cover letter examples for different experience levels and various professions.

5+ Cover Letter Examples by Experience

#1. college student cover letter example.

Check out our full guide to writing a college student cover letter here.

#2. Middle Management Cover Letter Example

Check out our full guide to writing a project manager cover letter here.

#3. Team Leader Cover Letter Example

Check out our full guide to writing a team leader cover letter here.

#4. Career Change Cover Letter Example

Check out our full guide to a career change resume and cover letter here.

#5. Management Cover Letter Example

Check out our full guide to writing a management cover letter here.

#6. Senior Executive Cover Letter Example

Check out our full guide to writing an executive resume here.

9+ Cover Letter Examples by Profession

#1. it cover letter example.

Check out our full guide to writing an IT cover letter here.

#2. Consultant Cover Letter Example

Check out our full guide to writing a consultant cover letter here.

#3. Human Resources Cover Letter

Check out our full guide to writing a human resources cover letter here.

#4. Business Cover Letter Example

Check out our full guide to writing a business cover letter here.

#5. Sales Cover Letter Example

Check out our full guide to writing a sales cover letter here.

#6. Social Worker Cover Letter

Check out our full guide to writing a social worker cover letter here.

#7. Lawyer Cover Letter

Check out our full guide to writing a lawyer cover letter here.

#8. Administrative Assistant Cover Letter

Check out our full guide to writing an administrative assistant cover letter here.

#9. Engineering Cover Letter Example

Check out our full guide to writing an engineer cover letter here.

#10. Receptionist Cover Letter Example

Check out our full guide to writing a receptionist cover letter here.

Need more inspiration? Check out these cover letter examples to learn what makes them stand out.

Plug & Play Cover Letter Template

Not sure how to start your cover letter? Don’t worry!

Just copy and paste our free cover letter template into the cover letter builder, and swap out the blanks for your details.

[Your Full Name]

[Your Profession]

[Your Phone Number]

[Your Email Address]

[Your Location]

[Your LinkedIn Profile URL (optional)]

[Your Personal Website URL (optional)]

[Recipient's Name, e.g., Jane Doe],

[Recipient's Position, e.g., Hiring Manager]

[Company Name, e.g., ABC Corporation]

[Company Address]

[City, State/Country]

Dear [Recipient's Name],

As a seasoned [Your Profession] with [Number of Years of Experience] years of industry experience, I am eager to express my interest in the [Job Title] position at [Company Name]. With my experience in [Your Industry/Sector] and the successes I've achieved throughout my education and career, I believe I can bring unique value and creativity to your team.

In my current role as [Your Current Job Title], I've taken the lead on more than [Number of Projects/Assignments] projects, some valued up to $[Highest Project Value]. I pride myself on consistently exceeding client expectations and have successfully [Mention a Key Achievement] in just a [Amount of Time] through [Skill] and [Skill].

I've collaborated with various professionals, such as [List Roles], ensuring that all [projects/tasks] meet [relevant standards or objectives]. This hands-on experience, coupled with my dedication to understanding each [client's/customer's] vision, has equipped me to navigate and deliver on complex projects.

My key strengths include:

Improving [Achievement] by [%] over [Amount of Time] which resulted in [Quantified Result].
Optimizing [Work Process/Responsibility] which saved [Previous Employer] [Amount of Time/Budget/Other Metric] over [Weeks/Months/Years]
Spearheading team of [Number of People] to [Task] and achieving [Quantified Result].

Alongside this letter, I've attached my resume. My educational background, a [Your Degree] with a concentration in [Your Specialization], complements the practical skills that I'm particularly eager to share with [Company Name].

I'm excited about the possibility of contributing to [Something Notable About the Company or Its Mission]. I'd be grateful for the chance to delve deeper into how my expertise aligns with your needs.

Thank you for considering my application, and I look forward to hearing from you soon.

The Heart of Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application falls through.

After all, your cover letter is meant to complement your resume. Imagine going through all this effort to leave an amazing first impression in your cover letter, only for the hiring manager to never read it because your resume was mediocre.

But don’t worry; we’ve got you covered here, too.

Check out our dedicated guide on how to make a resume and learn everything you need to know to land your dream job!

Just pick one of our resume templates and start writing your own job-winning resume.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

A cover letter is a 250 - 400 word document that’s meant to convince the hiring manager that you’re the best candidate for the job.
Your job application should always include a cover letter alongside your resume.
To grab the hiring manager’s attention, write a strong opening paragraph. Mention who you are, why you’re applying, and a standout achievement to pique their interest.
Your cover letter should focus on why you’re the perfect candidate for the job and why you’re passionate about working in this specific company.
Use the body of your cover letter to provide details on your skills, achievements, and qualifications, as well as make sure to convey your enthusiasm throughout your whole cover letter.
Recap your key selling points towards the end of your cover letter, and end it with a formal closing line and your full name signed underneath.

At Novorésumé, we’re committed to helping you get the job you deserve every step of the way!

Follow our career blog for more valuable advice, or check out some of our top guides, such as:

How to Make a Resume in 2024 | Beginner's Guide
How to Write a CV (Curriculum Vitae) in 2024 [31+ Examples]
35+ Job Interview Questions and Answers [Full List]

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Cover Letters

10+ Cover Letter Examples (+ Different Types & Formatting Guide)

Whether you’re looking to land your first job, changing careers, or simply exploring new job opportunities, writing a great cover letter might seem daunting at first. However, once you read this comprehensive guide and check out our superb cover letter examples, you’ll be well on your way to becoming an expert cover letter crafter.

Cover Letter Examples (By Career Situation and Seniority)

Our resume cover letter examples are just what you need if you’re going to learn how to write one for yourself. Keep in mind that all cover letters have a similar structure that you should follow:

Contact Info – Add your name, address, phone number, and email address.
Greeting – Always start with a professional greeting that addresses the hiring manager by name.
Introduction – Grab your reader’s attention with a first paragraph in which you introduce yourself and state your intention to apply for the open role.
Body paragraphs – Write one or two paragraphs that highlight your professional experience, achievements, skills, and education.
Closing paragraph – Insert your call to action and ask the hiring manager to invite you for an interview. Don’t forget to sign your name at the end.

With this information in mind, let’s check out some of the best cover letter examples!

Cover Letter Example 1: Returning to Work after a Job Gap/Relocation

Dear Mr. Hennessy, My name is John Young, and I’m applying for a software engineering position at your company. I’m excited about your organization’s mission to change the world, and I’m passionate about your tech stack that includes Scala, Java, React, and Python, all languages I’ve used in the past.

Recently, I took a year-long hiatus to aid my friend who launched a startup accelerator. During that time, I learned quite a bit about business strategy and going from zero to one hundred while working on a very limited budget. I’m confident that I can turn those skills into new products for your company.

I’m prepared to get back into the game and restart my career as a software engineer in your beautiful city. I’m positive that I’m the perfect person to lead your middle-out engineering team. I would love to schedule a meeting and discuss this further.

Our Take: The candidate starts by expressing his excitement about the company’s goals and then seamlessly proceeds to highlight the programming languages that he excels in. This way, he showcased that he is the right person for the job. He then explains that the job gap that appears in his resume was due to working on a personal project that has taught him some valuable new skills.

Cover Letter Example 2: Changing Careers

Dear Ms. Garcia,

Blending a formal background in marketing with proven success in retail sales and customer service roles, I am looking to transition into public relations and believe I would make a great fit for the advertised position of Public Relations Specialist at your company.

Having both used and sold your products, I am already well versed in your brand and both present and past years’ offerings. I have followed with excitement as you launched in European and Asian markets and incorporated an international feel into your product line. I would bring both passion and expertise to championing your company with the press and public.

I am already trained in creating buzz and awareness through social media channels including Twitter and Facebook. When my sales team decided to participate in Walk for a Cure three years ago, we used social media to heighten our sponsorship support and raised more than $20K for the event.

Confident my transferable skills make me a solid candidate for this opening, I respectfully submit my resume for your review and request a meeting to discuss the opportunity further. I will make myself available at your convenience and look forward to your call to arrange a time. Thank you for your time and consideration.

Our Take: This candidate leads off with a strong statement about her career change goal and her fit for the specific position at hand. She uses the rest of the letter to discuss her interest in the company and some of her key transferable skills/experience.

Cover Letter Example 3: New Graduate/Entry Level

Dear Ms. Morris:

I am writing in response to your listing in the Memphis Gazette for a nurse’s aide. Please accept my enclosed resume for consideration.

As a CPR-certified lifeguard and an LPN student at Memphis Community College, I have the formal training necessary for this position. Additionally, with two years of experience in retail sales, I have excellent customer service skills that can translate well to patient relations.

After you have reviewed my resume, I hope to meet with you to discuss how I can be beneficial to your team. I look forward to hearing from you to schedule an interview at your earliest convenience.

Our Take: Nice concise approach for an entry-level candidate. She doesn’t have years of nursing experience to point to, so she highlights her training and how her non-nursing work experience has also helped to prepare her.

Cover Letter Example 4: Professional

Dear Mr. Carter,

As an Accounts Payable & Receivable Specialist , I offer a proven ability to accurately process invoices, payments, reimbursements, and tax reports. I quickly learn and adapt to software changes and updates and help team members resolve issues and problems they are having with data input and processing.

Examples of my accomplishments include:

Handled biweekly accounts payable processing of checks and ACH payments; reconciled payments made to accounts payable software and addressed any discrepancies that arose.
Created a spreadsheet that listed bank and routing numbers to expedite the processing of expense reports.
Uploaded and reconciled monthly phone bills for approximately 200 branches and 4 operational centers; total billing amounts were coded for various departments and branches as required.
Confident I will prove valuable to your company, I respectfully submit my resume for your review. I would also like to request a personal meeting to discuss your upcoming goals and how I can help you achieve them. I will make myself available at your convenience and look forward to your call. Thank you for your consideration.

Our Take: For an experienced candidate, a bit more detail is expected. This candidate customized the bullet points to specifically communicate his experience with the position responsibilities listed in the job description.

Cover Letter Example 5: Manager

Dear Ms. Nguyen,

As a Human Resources Manager with a strong customer service background, I offer expertise in employee relations, benefits administration, and generalist duties. I have made significant contributions to succession planning and workforce engagement as well as ensuring compliance with employment and labor requirements.

I am also known for my ability to help identify and implement key technology and process improvements. I am well-versed in Six Sigma methods and have led projects which produced significant and sustainable savings. Other examples of my work include:

Creates positive employee engagement for 2,000+ personnel at Company XYZ via proactive communications, prompt issue resolution, and fair/equitable treatment.
Led Six Sigma project related to FMLA administration and online orientation programs for Lean Belt training.
Proved instrumental in the deployment of an E-recruitment system that serviced a Fortune 200 company; defined policies, procedures, and communication planning for the project.

Confident I will make a positive impact on your organization, I respectfully submit my résumé for your review. I would also like to request a personal meeting to discuss your goals for this position and my potential contributions. I will be available at your convenience and look forward to your call to arrange a time. Thank you for your consideration.

Our Take: This cover letter highlights the applicant’s relevant accomplishments as a leader and manager. It goes beyond stating familiarity with the required job duties and emphasizes results in key projects. Remember that you don’t want to copy and paste your whole resume into the cover letter. Think about the key selling points that you want to feature prominently. The goal is to make them excited to learn more about you.

Cover Letter Example 6: Senior-Level Executive

Dear Mr. Jones,

As a Senior-Level Finance & Operations Executive , I offer proven success in maximizing productivity and improving profit margins. My work spans companies and business units at various stages of growth, including start-up, established, and turnaround settings.

Believing profitability requires strong revenue generation and cost controls, I monitor budgets and sales performance closely to identify areas for improvement. I am known for enhancing overall performance through technology upgrades, advanced employee training, and implementation of best practices.

Examples of my work include:

Drove successful launch of start-up company by hiring a talent team, defining product development plans, and leading go-to-market strategies to achieve $35M+ revenue and 50% margins within two years.
Managed daily operations of a $150M subsidiary that provided a complete suite of manufacturing solutions in the US and Canada; improved profit margins on overall product line by 10%.
Proved vital to reorganization leadership that cumulated in a 10% productivity improvement in the sales and service organization and a 20% improvement in support organizations.

As CPA and MBA, I am confident I will prove valuable to your company and respectfully submit my resume for your review. I would also like to request a personal meeting to discuss your upcoming goals and how I can help you achieve them. I will make myself available at your convenience and look forward to your call. Thank you for your consideration.

Our Take: This cover letter nicely distills years of experience into a concise overview that really “sells” achievements most relevant to the specific advertised role. Each bullet presents a compelling high-level overview of a specific position, complete with impressive data points. It’s hard to be this concise when talking about a long career! However, a concise letter is always more effective — make the most exciting information jump out of the letter and grab the recruiter’s attention.

Cover Letter Examples (By Industry)

Teacher cover letter example.

Dear Principal Townson,

With five years of experience in teaching high school and a master’s degree in Chemistry, I believe I am an ideal candidate to fill the science teaching position you have open with the retirement of Stacy Jones. My teaching experience was at John Smith High School in Smallville where I taught all levels of Chemistry and helped host the science fair each year.

I keep up with all developments in teaching and chemistry by reading literature and attending conferences hosted by the American Association of High School Science Instructors. I have also volunteered my time at the community center, tutoring all levels of students in general sciences.

I look forward to working in this community and teaching at Rosewood High School. Please review my attached resume. I will be contacting you next week to schedule an interview. Thank you for your consideration.

Our Take: We love how this cover letter emphasizes the applicant’s relevant qualifications in the first line. This puts emphasis on her ability to do the job. Later, she briefly explains how she has kept current with industry developments and shows passion for her career by mentioning her volunteer work.

Nursing Cover Letter Example

Dear Dr. Manning,

Five years ago, I worked my first shift as an emergency room nurse and have never before left the workplace more fatigued and fulfilled. Today, I am proud to declare that I am still an ER nurse. I love this work partly because I flourish in a fast-paced environment. I also take great pleasure in the opportunity to care for patients every day and be there for their loved ones. This is not easy work, but I can’t see myself doing anything else which is why I am applying for the position of Emergency Room Nursing Lead. I believe that I can be a great asset to your team and that I have a proven track record when it comes to patient care as further shown in my attached resume.

I have reviewed the qualifications required for this position. I am confident to say that I possess all the skills and experience needed. I have a BSN in nursing and have held a nursing license in good standing for over five years. I have experience working in emergency rooms at several large hospitals, and I fully understand all of the regulations that are in place. I also have the kind of team leadership that you need to ensure that even the busiest nights in the emergency room go as smoothly as possible.

I would love to sit down with you and discuss my qualifications along with your needs when you are free. Meanwhile, please review the rest of my application package. There you will find all the information you need.

Our Take: The candidate starts by stating her experience and expresses how difficult a nursing job can be. However, she then turns it around by stating that the rewards are worth the effort. We like her storytelling approach and how she highlights her passion for working with patients and transitions into why her abilities qualify her for the job.

Business Analyst Cover Letter Example

Dear Ms. Sousa,

I am applying for the advertised business analyst job at your company that was posted on your website. I am a data-driven critical thinker with excellent interpersonal skills who holds teamwork in high esteem but can also function independently. I am always searching for fresh ideas and solutions that I can bring to the table to increase the company’s efficiency.

During my time at XYZ Group, Ltd., my previous employer, I developed and implemented a new program designed to drop needless business expenses. In just one year, the costs were reduced by 15%. Apart from project management, I spearheaded the collection and analytics of business processes and data toward creating more efficient business models. Thanks to my achievements, I was ranked as one of the best employees in the company and received recognition from top stakeholders.

I would be delighted to join your team because I believe that the experience, skills, and vast knowledge that I bring to the table could improve the company’s operational performance. Thank you for your time and consideration, and I look forward to speaking to you soon.

Our Take: Adopting a confident tone in your cover letter is a good way of showing the hiring manager that you have the necessary skills and experience to shine at the job you’re applying to. It’s also great when candidates state their accomplishments and showcase the contributions they can make to a company if hired.

Cover Letters: Basic Rules to Follow

What is a cover letter and how do you write one? It can feel like a chore but it’s actually one of the surefire ways to get an actual job interview.

There are five simple rules to follow if you want to write cover letters that make hiring managers giddy with excitement before meeting you:

1. Your cover letter should be grammatically correct and error-free

Avoid making grammar and formatting mistakes to give your cover letter a professional appearance (regardless of the job you’re applying for). If you’re not a particularly good writer, use a tool such as Grammarly to clean up your text, or kindly ask someone to read and edit your document.

Hiring managers get turned off when noticing mistakes in your cover letter. It sends them the wrong message about your professionalism and attention to detail.

2. The maximum length of your printed cover letter should be one page

If an employer asks for a physical cover letter, make sure it’s only one page long. You’ll want to add essential information highlighting your professional experience and best personality traits. The letter should also be printed on high-quality paper just like your resume.

If you send your cover letter digitally, cut and paste it into the email and attach your resume. Make sure that the letter is easy to read with minimal scrolling. Get to the point and be succinct.

3. The letter should include examples of your qualifications

You can write a cover letter in paragraph or bulleted formats, but either way, you should include examples of your achievements and credentials. While you want to be brief, you also want to encourage the reader to review your resume for greater detail. The best way to do that is to call out two or three things you have done professionally to catch their attention and make them want to know more about you.

4. Your letter should address a specific person

Whenever possible, do some research and learn a few things about the person who will be reading your cover letter. This is a minor detail and some hiring managers won’t care, but it can distinguish you from your competition all the same. More importantly, don’t send an obviously-generic letter that has not been customized for the company/position.

5. Your letter should end with a call to action

When you close your letter, be sure to ask for a meeting. It is obvious that you want an interview when you submit a cover letter and resume, but job hunting is usually helped along with a proactive approach. Therefore, at every point in the application process, you should seek to move along to the next stage of consideration.

Don’t miss the opportunity to encourage a meeting with the hiring manager when ending your letter. Also, be sure to thank them for their time and consideration.

Do You Need a Cover Letter?

Second chances to make good first impressions in the job search are scarce. Adding a great cover letter at the beginning of your resume gives you the opportunity to “wow” the hiring manager. It also helps you influence their opinion prior to meeting you. Remember that your resume cover letter will be reviewed by a real live person who will be deciding whether or not you are worth their time to interview. It makes the difference between your resume going to the “yes” pile rather than the “file for future opening” (or the real or digital garbage can).

Even though there are times when a recruiter or hiring manager will skip right over your cover letter and focus on the resume, other screeners won’t even look at your resume if the cover letter doesn’t get their attention. Why take a chance? Write a strong cover letter and you’ll know that you’re doing everything possible to get past the gatekeepers and score an interview.

There are plenty of resources on the internet that you can learn from. A simple Google search might take you a long way when looking for a job. But once you find one you really want, you start thinking that you’re not ready to go get it.

A strong cover letter can give you confidence in your application. Send one along with your resume and you’ll know that you might have already stirred a potential employer’s curiosity.

If you’re struggling with writing your cover letter, the samples that you’ve seen so far will supplement Big Interview ’s Resume Curriculum. Everything you need to know about writing persuasive resumes and cover letters can be found there including structure formatting, writing great summary statements, and meaningful ‘Thank You’ notes.

It’s really easy to use. Just log in to your Big Interview account, select ‘My Resume’, and press the ‘Watch Lessons’ button under Resume Curriculum.

Cover Letter Examples - This is a photo showing you how to access Big Interview's Resume Curriculum.

You’ll then be taken to the lessons page where you’ll have access to some great advice like how to add high-value details to your letter, how to follow a job application’s requirements, and how to turn them into advantages.

Cover Letter Examples - This is a photo of Big Interview's Resume Curriculum video lessons list. The selected lesson is 'Writing Persuasive Cover Letters'.

Three Situations When a Good Resume Cover Letter is Critical

1. when you need to include information that should not go into the resume.

A resume is a formal business document with strict rules that must be followed. These rules include not writing in the first person or including personal information like your desire to relocate.

However, there are times when you need to communicate this type of information in order to make the case for your fit for the position.

Example: Your cover letter can be used to communicate your intention to make a transition in your career or move to another city/state. Recruiters receive thousands of unqualified resumes for every position. They will look at your resume and cover letter and immediately trash them if they don’t see a fit — assuming that you are another one of those annoying applicants who applies for every job posted. This is always a challenge for career changers and individuals looking to relocate and a good cover letter can make a big difference.

Example: Your cover letter can also explain away other aspects of your particular career situation that might not be appropriate to include on your resume. For example, if you took some time away from the workforce, but have kept your skills and knowledge up-to-date.

In some job ads, the company will ask for specific information to be included in your cover letter. This technique is used to make screening easier – if someone can’t follow simple application directions, why waste time on an interview? Pay careful attention to the information they request and be sure to address it.

One problematic area is if they ask for salary requirements to be included in your cover letter. Companies make this request to help them rule out individuals with higher salary requirements than they have budgeted for the position, but it can also lock you into a lower pay range than they might offer you otherwise.

However, ignoring the request could disqualify you as well. Ergo, I suggest you research the average salary for the position you are applying to in the state of the opening and include a range slightly above and below that number .

2. When you want to reference a network connection

There is no right way to include in your resume, “Our mutual associate John Smith referred me to this role and says he thinks I will make a great fit for the job opening.” That is a reference line reserved solely for the opening paragraph of a cover letter. There are multiple ways you can mention a network connection or mutual friend in a cover letter, but such a statement has no place in a resume whatsoever.

Note: In professional resume writing, it has become passé to include a list of references on your resume or even the line “references available upon request.” Such information takes up valuable real estate on your resume (which should be 1-2 pages max) and it is best to focus on your achievements and qualifications instead. Besides, the hiring managers know you will give them references when they request them.

Rather than waste space on your resume, prepare a reference sheet with the same header as your resume and give it to the interviewer at the end of your meeting.

This sheet should include the first and last names of your references, their titles and company names, city and state, phone numbers, and e-mail addresses if possible.

You can even be proactive and have letters of recommendation ready to hand to the hiring manager at the end of your meeting, but don’t send them prior to that initial interview.

3. When you want to emphasize why you’re interested in the company

One way to distinguish yourself as a job candidate is to research the company you are interviewing with and talk about things you like or ask questions about the work they have coming up. This demonstrates your interest in their particular organization as opposed to them being just another job ad you responded to in your desperate attempt to find employment.

You can use your cover letter to show that you’ve done your homework and see a strong fit with the organization. Within the second or closing paragraphs of your cover letter, you can mention being interested in the specific work the company does, recent grants they have been awarded, a product they recently released, etc.

Again, this is not appropriate for inclusion on your resume, but adding it to your cover letter can help you stand out from the stack of applications the hiring manager is sorting through on the day your resume passes by him/her.

Cover Letter Format Examples

When choosing a cover letter format, consider what stage your job search is in and how you want hiring managers to perceive you. Cover letters are used for many different reasons and the proper format for each one varies.

The three main types of cover letters are the application cover letter, the prospecting cover letter, and the networking cover letter. You may also send cover letter emails which are an effective and increasingly common way to introduce your resume.

Let’s take an in-depth look at each type of cover letter and see exactly what sets them apart.

Application Cover Letter

This is the most common cover letter used alongside a resume during a job application. It’s geared toward a specific job, and it is designed to highlight the skills and specifications listed in the job posting.

The application cover letter is a vital instrument that gives you the ability to sell yourself as a job candidate. It rounds off your resume and expands on relevant parts of your work history and qualifications.

Application Cover Letter Example

Dear Ms. Osbourne,

I am writing this letter to express my interest in the graphic designer opening as advertised on your website.

If hired, I believe I can begin making valuable contributions to the design team of your company from day one. I possess a wide range of abilities that combine fresh art and design principles. Furthermore, my knowledge of Adobe Creative Suite, HTML, and CSS will allow me to play a pivotal role in the implementation of your design initiatives.

During my previous job, I led a team of six designers to develop and implement the graphic, layout, and production of communication materials while helping clients cut their costs by an average of 17%. I also oversaw the efficient use of production budgets running from $3,000 – $20,000 and developed a myriad of marketing programs including advertisements, presentations, infographics, newsletters, brochures, and logos that have improved client transactions by an average of 35%.

I look forward to discussing face to face how my skills and strengths can best serve your company. In the meantime, please review the enclosed resume and portfolio. Thank you for your time and consideration.

Our Take: In the first paragraph , the candidate is quick to mention all the tools they employ to bring value to the company. They use the second paragraph as a canvas on which to paint all of their accomplishments and relevant experiences.

Prospecting Cover Letter

Prospecting cover letters are also known as letters of inquiry or cold call letters. They are useful if you’re looking to apply to a company that isn’t actively hiring or isn’t widely advertising. A prospecting cover letter shows your interest in learning about available positions while at the same time demonstrating eagerness and initiative.

If the company decides to expand its talent pool, sending a prospecting cover letter could put you at the top of the list of desirable candidates.

Prospecting Cover Letter Example

Dear Mr. Patel,

Your company recently came to my attention while reading a very interesting LinkedIn article about how you’re becoming innovators in the industry. I’d very much like to embark on this journey with you. I haven’t seen any open positions on your website, but I’d like to be considered for open positions in the future. I’m interested in pursuing a career in software engineering. The hybrid work model that your company employs couples well with my extensive remote experience.

I have a bachelor’s degree in Software Engineering, and in the following months, I will obtain a certification from the Institute of Certification of Computing Professionals. In addition to my two years as a freelance software engineer, I also have four years of software engineering experience at a publicly traded corporation.

Please review the resume I’ve attached which contains additional information on my skills and experience relevant to your company. I’d love to discuss any openings you may have coming in the near future. Thank you for taking the time to read this letter.

Our Take: This candidate took the bull by the horns and went straight to knocking on the company’s door. Even if there is no open position, their chances will grow when a job becomes available.

Networking Cover Letter

Networking is a highly effective method of finding a job. According to the U.S. Bureau of Labor Statistics, 70% of all jobs are found through networking. It can help you discover job opportunities that might not be advertised yet or it can provide you with a job opportunity that was previously non-existent.

Sending a networking cover letter during your job search is a good idea if you need help from a contact in your industry or career field to introduce you to a potential employer.

Networking Cover Letter Example

I hope this letter finds you well. I’m reaching out about possibly meeting to get some information from you as a top professional in our field.

As you might remember from our time as co-workers at our previous company, I have always thrived when working in client-facing positions. I’m looking for a new career opportunity in that direction and I wanted to ask for your advice.

As I’m aware of your experience and your vast area of expertise in working with job seekers on a more personal level, I feel confident that you are the right person to discuss this matter with.

I know that it’s a busy period for you right now, but I’d appreciate it if you’d let me buy you a drink and pick your brain. I’d also value your thoughts on the matter via reply if we can’t meet.

Our Take: This candidate knows that a networking cover letter has a casual tone. He uses an informal greeting but still sounds professional throughout. He makes sure to emphasize his former co-worker’s skills and success before asking for a casual meeting and some friendly advice.

Email Cover Letter

This simple, short, and professional cover letter is sent over email when a formal cover letter is not requested in a job posting. It does not follow a specific format but usually includes a greeting and a simple body of text explaining your experience and interest in the company. You should also include a closing with references to any attachments such as your resume, portfolio, samples, or any other necessary documents.

An email cover letter should be a maximum of two paragraphs long and the writing style should be casual but still professional. Remember to create a subject line that includes the position you’re applying for.

Email Cover Letter Example

Subject line: Following Up on Your Content Writer Job Posting on LinkedIn

Dear Mr. McClane,

This letter is being submitted as an introduction. I am applying for the position of Content Writer with your company. I believe my verbal skills and writing style would be of great value to your team and I can guarantee that if hired I would offer original content with a quick turnaround time.

I’ve been writing content for over six years and have contributed to several notable blogs in the IT, Finance, and Cryptocurrency industries which I’ve mentioned in my resume. I would like to continue my passionate journey toward advancing my writing career within your company. I am adept at writing SEO (search engine optimization) articles that convert efficiently which would suit your article marketing business model well. I also write highly engaging copy for social media campaigns as seen in my portfolio.

I read in your job posting that you’d like a candidate who possesses in-depth knowledge of working with keyword research tools. I’m happy to say that I’ve been using Semrush successfully for the last four years.

Please review my attached resume and portfolio. I’m looking forward to meeting you and discussing my writing skills and history in more detail.

Our Take: The candidate keeps it short and sweet. They shed light on their relevant skills and then guide the hiring manager towards the resume and portfolio.

Cover Letter Examples – Bottom Line

Adding a cover letter to your resume is the best way to connect with a potential employer from the get-go. Hiring managers get a glimpse of your accomplishments and experience as soon as they open your email or letter.

By analyzing good resume cover letter examples, and understanding their purpose, it will become simpler for you to write one yourself.

Make sure to stick to the structure and include only the best things about your career. Also, remember that your cover letter should only include valuable information that does not repeat itself in your resume.

Stay fresh, always.

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How to Start a Cover Letter: 7 Great Cover Letter Openings (+Examples)

Beginnings are always hard. The same goes for writing a cover letter. You know exactly what you want to say, but you’re not sure how to start a cover letter.

Generally speaking, the cover letter intro is a place where you should:

introduce yourself in detail
explain why the job is exciting for you
show you’re a great fit for the position

Of course, there’s no single right way to do it. That means that you’ve got multiple options and can get a little creative.

Whether you’re looking for a traditional cover letter introduction, or something more unconventional, you’ll find it in this article — together with a quick guide and cover letter openings examples.

Alternatively, you can also just watch this quick video guide on how to write a cover letter below.

Successful cover letter introductions (examples)

We’ve gathered some really good opening lines from successful cover letters that got people hired in well-known companies such as HubSpot, Siemens, or Lush:

HubSpot Director of Business Development Cover Letter Sample

Account Executive Cover Letter Intro Sample

Sales Associate at LUSH Cover Letter Intro Example

Siemens SCADA Engineer Cover Letter Intro Template

Warner Bros. Public Relations Intern Cover Letter Example

Do you want to know how to craft such a strong cover letter opening yourself? Follow a quick guide below.

And if you prefer to see more examples from hired professionals or find a job-specific cover letter example for your industry, visit our cover letter library .

Intro paragraph: a quick guide on how to start a cover letter

When it comes to cover letter openings, rule number one is that you should always start your cover letter in a way that grabs a recruiter’s attention from the get go.

On the other hand, be careful and stay professional. Don’t overdo it.

So the question is — when should you pick a standard opening paragraph and when to go with something more creative?

Well, it all depends on a particular job and the company culture .

Take time to research each company where you’re applying for a job and identify its tone of voice.

Are they formal or casual? Look at the job description, their website, and social media accounts and you’ll be able to get the right idea.

Then in your cover letter opening, follow at least one of these 7 main principles :

what to include in your cover letter opening

1. Be direct

Employers are busy people who usually don’t have time to read long texts or overused cover letter phrases . What they want to know is simply whether you’re a good fit. Why not make it easier for them and be specific from the very beginning?

Let them know what position you’re applying for and use your cover letter opening to highlight years of experience in your field and any relevant hard or soft skills you bring to the table.

It’s a universal, yet effective answer to how to start a cover letter.

Cover Letter Intro Example #1

I am very interested in the Sales Specialist opportunity at [Company XYZ] that was advertised on LinkedIn. I am a hard-working and dedicated individual with over two years of extensive industry experience, a Business & Management degree from McGill University, and a strong determination to meet and exceed all business goals and objectives.

2. Respond to the company’s needs

Employers want to know how you can contribute to their company. The first paragraph of the cover letter is a great place to demonstrate that.

Have a look at the job offer, go over the company’s needs, and pick those that you can easily relate to.

Then take a look at your achievements and impressive skills, and use them to illustrate how you can bring value to the new job. Ideally by mentioning any quantifiable results from your previous jobs.

Cover Letter Intro Example #2

Over the course of last year, I more than doubled [Company XYZ]’s Twitter followers and ran two successful Instagram ad campaigns that generated $35K+ in revenue. I’d love to bring my expertise in organically expanding the social reach and delivering ROI to the social media manager position at [Company XYZ].

3. Include company facts and news

Companies want to see that you’re interested in them and their industry. If you show that you already know about them and have done your research, you can make a great first impression.

Browse their website and scour the internet for related news articles. They can provide you with interesting facts that pertain to your role.

It can be anything — a specific event, fact, notable statistic, or an award that the company has recently received.

Cover Letter Intro Example #3

When I saw that [Company XYZ] was featured in Fortune Magazine last month for its commitment to renewable energy and reducing waste in the workplace, I was truly inspired. With my track record of reducing costs by over 30% and promoting sustainable technologies, I’m excited about the opportunity to take on the account executive role to expand your company’s growth and work towards a greener future.

4. Highlight a mutual connection

Referrals can work like magic when it comes to getting invited to a job interview . So if someone has recommended you for a position or you know anyone at the company who can vouch for you, mention their name right away.

After reading your cover letter, recruiters will most likely want to learn why your referrer thought you’d be a good fit. If nothing else, it will make recruiters pay attention to the rest of your cover letter.

Cover Letter Intro Example #4

I was excited to learn of this job opportunity from my former colleague, Lucy May. We’ve worked closely together for several years, most recently on a complex data analysis project at [Company XYZ]. She advised me to apply as she thought I’d be a good match for this position on your team.

5. Show passion for what you do

Employers love job candidates who are enthusiastic about what they do. These candidates tend to perform better and are more dedicated to their roles.

So if you’re all hyped up about your job, don’t hesitate to infuse your cover letter with a couple of sentences demonstrating your excitement about what you’re doing.

Cover Letter Intro Example #5

I knew I had a knack for writing ever since I was the main editor of our high school magazine. Thanks to my 15+ years of experience, I’ve transformed my passion into a fashion blog with 30K+ monthly readers, featured articles on Time and Cosmopolitan that have garnered over 50K views, and a writer’s workshop I founded for young up-and-coming writers.

6. Open with a relevant accomplishment

Hiring managers like achievers. If you’ve accomplished something noteworthy while with your previous employer, there’s a good chance you can bring the same value to your next job too.

What’s more, it shows that you’re an expert in your field.

If you have any special skills or accomplishments that will make you stand out from other job candidates, mention them right away in your cover letter opening.

However, try to make no general claims without providing evidence. Support your arguments with real numbers and statistics.

Cover Letter Intro Example #6

Over the past year as digital marketing manager at [Company XYZ], I’ve generated $50k+ in revenue, increased organic traffic to our blog by 18%, and almost tripled our social media ROI.

7. Use humor and creativity

Recruiters are human beings, too (shocking). In a pile of boring resumes and repetitive cover letters and motivation letters , they may find a good joke, juicy pun, or funny opening line a nice refreshing break.

It can even be a reason to call you up for an interview.

So if the company seems to have an easygoing vibe, use humor to bring attention to your skills or relevant personal traits that are needed for the position you’re targeting.

Cover Letter Intro Example #7

Before I flood you with all the reasons why I’m going to be your next writer, I would like to tell you a little about myself. I didn’t learn to hold a pencil until I was about six years old, which made everyone think I’d never pen a single letter. And now here I am, bidding to become your next Shakespeare.

Cover letter beginning: What other things to include?

Now that you saw some great examples of cover letter openings, you may wonder what else can you do to perfect your cover letter introduction.

Well, there are a few other key elements that a good cover letter beginning should include :

contact information both for you and the company
headline (optional)
personalized greeting

To know where to put this information, just scroll down.

Find out your resume score!

This is the place for your and your company’s contact information.

Make sure that right at the top of the page you list your contact details such as:

phone number

Optionally, you can also include:

your professional title
date of birth
current date
personal website/LinkedIn

Additionally, never forget to add company-related information . You should always include the manager’s recruiter’s name (if it was made available to you), job title department, the name of the company, and their address.

Left align all of this information. Or make it easy for yourself and choose a pre-designed cover letter template and only fill in the details.

Headline (optional)

You don’t have to include it, but it can help you grab the hiring manager’s attention.

In your cover letter headline, you can use numbers, questions, or interesting adjectives .

It can be something like “5 Ways I Can Help You Improve Your Company’s Marketing.”

Alternatively, you can just state the name of the position you’re applying for.

Salutation (or how to address a cover letter)

Try to avoid using “To Whom it May Concern” or “Dear Sir/Madam” . This form of address, while correct, has become so overused it won’t help you stand out at all.

Instead, try to research the hiring manager’s name online . Look at the job posting, and check the company’s website or LinkedIn . (Did you know that you can turn your LinkedIn profile into a great resume with just one click?)

Alternatively, you can address it to the whole team or HR.

Generally, stick to these rules:

How to address a cover letter to a recruiter or hiring manager: The best practice is to use a personalized greeting in the following form: “Dear [first name]” or “Dear Mr./Mrs. [last name]” for formal companies.
How to address a cover letter to multiple recipients: If you’re addressing your cover letter to the entire team or human resources, you can use “Dear [name of the company/department] Team” or “Dear Human Resources” .
How to address a cover letter to an unknown person: If you fail to find the hiring manager’s name and don’t want to address your cover letter to an entire team or HR, use “Dear Hiring Manager” , or “Dear Recruitment Officer” .

After the salutations, you can continue with an attention-grabbing intro paragraph.

HR expert tip: Christy’s word of advice

“In general, a traditional formal cover letter is the safest bet. But there are times when you can totally throw that advice out the window and have a bit of fun putting your personality on paper! Take a look at how the company brands its ‘voice’ on its website and in the job description. Do they sound relaxed and personality-driven? Is formality anathema to them? If yes, don’t be afraid to reciprocate (while still keeping it professional). After all, you’re not just applying for a job: you’re applying to be part of the company’s culture”. — Christy Morgan, Resident HR Expert

Key takeaways: How to begin a cover letter

To sum up — the beginning of your cover letter will determine whether the hiring managers will read the rest of it or not.

If you want them to pay attention to what you have to say, make sure your cover letter opening:

Uses a personalized greeting
Says who you are
Shows you’re passionate about the job or the company
Highlights your top (and relevant) accomplishments and skills
Mentions a mutual contact
Reflects the company’s tone of voice
Is tailored to a specific position and company’s needs
Uses keywords from the job description
Is short, nice, and direct

Of course, the rest of your cover letter is important too.

If you’d like to know what to write in the rest of your letter, check out our complete cover letter guide , get inspired by cover letter examples , or learn how to end a cover letter .

This article was recently updated. The original article was written by Nikoleta Žišková in 2021.

Kaja Jurčišinová

Kaja Jurcisinova is a fresh graduate and a junior copywriter at Kickresume. Kaja completed her undergraduate degree in Art History at the University of St Andrews in 2018 and graduated with a Master’s in Arts and Culture from the University of Groningen in 2021. She was an intern at multiple cultural institutions across Europe, including the Dutch Museum Association in Amsterdam, the Matter of Art Biennale in Prague, and the European Cultural Centre in Venice. At the moment, she resides in Visby on the Swedish island of Gotland.

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Jobscan > Cover Letter Examples

Cover Letter Examples for Job Seekers in 2024

With so many different types of jobs out there, it can be tough to know how to tailor your cover letter. But by following these examples, you'll be able to write a cover letter that will make you stand out from the crowd!

Customers interviewed with:

If you think cover letters are no longer relevant in today’s job market, think again. According to a recent survey , 83% of hiring managers say cover letters play an important role in their decision-making process.

In fact, 83% of the respondents to the survey said that a great cover letter can get you an interview , even if your resume isn’t good enough .

Amazingly, only 38% of candidates send a cover letter, even when it’s required .

This means that a strong cover letter will give you a significant edge over other job applicants. So if you’re not already including a cover letter with your job applications, it’s time to start doing so.

In this guide, we’ll provide some tips on how to write an effective cover letter , as well as some good cover letter examples to help get you started.

NEW! Jobscan has recently added an AI-powered cover letter generator . This tool uses GPT-4 technology to create a personalized and ATS-friendly cover letter in just one click .

There are four types of cover letters. They are:

The application cover letter
The career change cover letter
The networking cover letter
The prospecting cover letter

The general structure of all four cover letters will remain the same, or at least similar, regardless of your cover letter’s intent. This structure can be broken down into three steps:

Step 1 – Introduce yourself and explain why you are interested in the position.

Step 2 – Highlight your relevant skills and experience.

Step 3 – Thank the employer for their time and express your interest in meeting with them to discuss the role further.

Here are examples of the four types of cover letters. Each example can all be downloaded for free and customized to fit your needs.

Application Cover Letter Example

This is the standard cover letter you send along with your resume when you apply for a job. It supplements your resume and expands upon relevant parts of your work history and qualifications. It’s important to tailor your cover letter to the skills and specifications listed in the job posting.

Career Change Cover Letter Example

This cover letter explains that you’re hoping to move your career in a new direction. It should express your interest in the company, then pull several responsibilities from the job description and explain how your skills will uniquely fulfill those responsibilities and add value to the company.

Prospecting Cover Letter Example

This type of cover letter inquires about open job positions in general. It is not a response to a specific job posting. In this letter, you should give a brief description of yourself as a job candidate, explain why this particular company interests you, and include a few examples of job tasks you would excel at.

Networking Cover Letter Example

This cover letter is the most casual and tends to be the shortest. You send it to former colleagues, mentors, friends, and other contacts rather than to a company. It informs the recipient of your status as a job seeker and asks them for help in your job search.

Cover letter examples by job

When you’re applying for a specific job, remember that your cover letter should not simply repeat the information in your resume verbatim. Instead, your cover letter should enhance your resume .

For example, you might use your cover letter to explain why you are particularly interested in the company, or to highlight a specific skill or accomplishment . In essence, your cover letter should give the employer a better sense of who you are and what you have to offer.

Here are some professional cover letter examples tailored for specific jobs. Each example can all be downloaded for free and customized to fit your needs.

Communications Specialist Cover Letter Example

Show how you effectively communicate with others. Be sure to highlight your oral and written communication skills, as well as your ability to develop and deliver presentations. Also, emphasize any experience you have working in the media or with public relations.

Employment Specialist Cover Letter Example

Focus on your ability to help people find jobs and improve their career prospects. Highlight your skills in counseling, resume writing, and job search strategies. You should also emphasize your commitment to helping people overcome obstacles and achieve their goals.

Project Manager Cover Letter Example

Showcase your proven track record of successful project management. Use numbers and metrics as evidence of your ability. In addition to relevant experience, highlight your leadership, organizational, and communication skills.

Marketing Manager Cover Letter Example

Talk about your experience using various marketing strategies, your ability to identify target markets, and your success in creating and implementing marketing campaigns. Also highlight your writing and communication skills, as well as your ability to manage people and projects.

Operations Cover Letter Example

Discuss your training and experience in the operations field, as well as your ability to manage and coordinate various types of operations. Also highlight your problem-solving skills and ability to work effectively under pressure.

Pharmacy Technician Cover Letter Example

Highlight your ability to accurately dispense medication, maintain records, and assist customers or patients. Also, mention your ability to work well under pressure and follow set procedures. If you have any additional certifications or training, be sure to mention those as well.

Software Engineer Cover Letter Example

Talk about your skills and experience designing, developing, testing, and debugging software applications. Highlight your ability to work in a team environment and contribute to the success of projects. Also mention any relevant coursework or projects you have completed, as well as any relevant awards or recognitions.

Warehouse Manager Cover Letter Example

Discuss your experience managing inventory, overseeing shipping and receiving operations, your knowledge of safety procedures, and your organizational skills. You should also highlight skills such as supervising employees and knowledge of warehouse management software.

Writing a cover letter for an internship can be a little tricky since you probably don’t have much experience. Here are four tips to help you create an effective cover letter for an internship:

Focus on what you have accomplished in your academic and extracurricular activities, and how those experiences have prepared you for the internship.
Do your research and tailor your cover letter to the specific organization and internship role. This will demonstrate your interest and commitment.
Highlight any relevant skills or experiences that you do have, even if they’re not directly related to the internship role.
Finally, be enthusiastic and convey your excitement for the opportunity to learn and grow in the role.

By following these tips, you can write a cover letter that will help you land the internship you’re after.

Here’s a sample cover letter for an internship:

Internship Cover Letter Example

Use your cover letter to explain why you are interested in the internship and how it will help you develop professionally. Include information about your qualifications and skills, as well as your interest in the specific internship you are applying for.

One of the biggest mistakes job seekers make is sending out the same cover letter with each application.

A cover letter is an opportunity to sell yourself to a potential employer, and it should be specific to the job you’re applying for. Generic cover letters are often quickly disregarded by hiring managers, but a well-tailored cover letter can make all the difference.

Another reason why you should tailor your cover letter is because of applicant tracking systems (ATS). Many companies now use these systems to screen candidates, and generic cover letters are often filtered out.

To avoid this, make sure that your cover letter contains the exact same job title and skills that are in the job description. This way, when hiring managers search through the ATS for job candidates, your cover letter will stand out.

If you’re not sure whether your cover letter is properly tailored to the job you’re applying to, run it through Jobcan’s cover letter checker . It analyzes your cover letter and compares it to the job listing to identify the key skills and qualifications that recruiters are looking for.

You’ll get personalized feedback on how to improve your cover letter and make it more compelling to employers.

What do I write in a cover letter?

While your resume is typically a factual account of your qualifications, a cover letter allows you to tell a potential employer why you are the best candidate for the job .

Your cover letter is an opportunity for you to:

Elaborate on your qualifications and professional experience.
Describe your career objectives.
Explain any gaps in your employment history.
Talk about your motivation to join the company.
Sell yourself!

It is important to take the time to craft a well-written cover letter as it can give you a competitive edge over other candidates.

What 5 things should a cover letter include?

Here are the five essential elements of a cover letter:

An introduction : The first sentence of your cover letter should state who you are and why you are writing.
An overview of your qualifications : In the second paragraph, briefly describe your qualifications and explain why you are a good fit for the position.
A specific example : In the third paragraph, provide a specific example of a time when you used your skills to achieve success. This could be from your professional or personal life.
A call to action : The final paragraph should include a call to action , such as requesting an interview or asking for further consideration.
A professional closing : End your cover letter on a positive note by thanking the reader for their time and expressing your excitement about the opportunity.

What 3 main points should be included in your cover letter?

Briefly introduce yourself and explain why you are interested in the position. This is your chance to make a good first impression, so be sure to be polite and professional.
Highlight your relevant qualifications and experience. This is where you can really sell yourself as the ideal candidate for the job. Be sure to include specific examples of your successes and accomplishments.
Thank the employer for their time and consideration. Then, you can express your interest in meeting with them to discuss the job further.

By following these guidelines, you can ensure that your cover letter makes a strong impression and increases your chances of landing an interview.

How do I write a cover letter as a student?

As a student, you should treat your education, volunteer work, school projects, and personal projects as your past experience. Talk about your future goals that are relevant to the job and explain how you will achieve those goals.

How do cover letters vary from job to job?

While the general structure of your cover letter will remain pretty much the same, you should always tailor your letter for each job you apply to. This means including the job title and skills that are listed in the job description.

How do I write a cover letter for a career change?

Read the job posting carefully and determine any similarities between your past work experience and what’s required in the new job. Talk about your goals for your career change and what you want to accomplish in your future career.

What is the difference between a cover letter and a resume?

Your resume is a brief listing of your past experience, while your cover letter expands on your experience and lets some of your personality come through.

Should I mention my salary expectations in a cover letter?

No. Conversations about salary should be reserved for a job interview.

How should I address the reader of a cover letter?

Always try to address the hiring manager or recruiter by their name . You can call the company and ask for their name or look it up on the company website or LinkedIn. Never use “To Whom it May Concern” as it is too impersonal.

How long should my cover letter be?

Cover letters should always be short. Try to keep it to one page.

Explore more cover letter resources

Cover Letter Writing Guide

Cover Letter Tips

Cover Letter Examples

Cover Letter Templates

How to Write a Cover Letter: Your Full Guide (With Tips and Examples)

It’s a familiar cycle: You sit down to write a cover letter, open a blank document, check your email, browse cover letter examples , do some chores, watch that cursor blink a few more times, and finally Google something like “how to write a cover letter”—which hopefully brought you here. But you still might be thinking, does anyone really read cover letters? Why do they even exist?

First: Yes, we can assure you that cover letters do, in fact, get read. To some hiring managers, they’re the most important part of your job application. And regardless, you don’t want to miss the opportunity to tell prospective employers who you are, showcase why they should hire you, and stand out above all the other candidates.

To ensure your letter is in amazing shape (and crafting it is as painless as possible), we’ve got easy-to-follow steps plus examples, a few bonus tips, and answers to frequently asked questions.

Get that cover letter out there! Browse open jobs on The Muse and find your dream job »

What is a cover letter and why is it important?

A cover letter is a brief (one page or less) note that you write to a hiring manager or recruiter to go along with your resume and other application materials.

Done well, a cover letter gives you the chance to speak directly to how your skills and experience line up with the specific job you’re pursuing. It also affords you an opportunity to hint to the reviewer that you’re likable, original, and likely to be a great addition to the team.

Instead of using cover letters to their strategic advantage, most job applicants blabber on and on about what they want, toss out bland, cliché-filled paragraphs that essentially just regurgitate their resume, or go off on some strange tangent in an effort to be unique. Given this reality, imagine the leg up you’ll have once you learn how to do cover letters right.

How long should a cover letter be?

An ideal cover letter typically ranges from a half page to one full page. Aim to structure it into four paragraphs, totaling around 250 to 400 words, unless the job posting states otherwise. Some employers may have specific guidelines like word or character limits, writing prompt, or questions to address. In such cases, be sure to follow these instructions from the job posting.

How to write a cover letter hiring managers will love

Now that you’re sold on how important cover letters are, here are eight steps to writing one that screams, “I’m a great hire!”

Step 1: Write a fresh cover letter for each job (but yes, you can use a template)

Sure, it’s way faster and easier to take the cover letter you wrote for your last application, change the name of the company, and send it off. But most employers want to see that you’re truly excited about the specific position and organization—which means creating a custom letter for each position.

While it’s OK to recycle a few strong sentences and phrases from one cover letter to the next, don’t even think about sending out a 100% generic letter. “Dear Hiring Manager, I am excited to apply to the open position at your company” is an immediate signal to recruiters and hiring managers that you’re mass-applying to every job listing that pops up on LinkedIn.

At the same time, there’s nothing that says you can’t get a little help: Try out one of our free cover letter templates to make the process a bit easier.

Step 2: Add your contact info

At the top of your cover letter, you should list out your basic info. You can even copy the same heading from your resume if you’d like. Some contact info you might include (and the order to include it in):

Your pronouns (optional)
Your location (optional)
Your email address
Your phone number (optional)
Your Linkedin, portfolio, or personal website URL (optional)

Note that only name and email are mandatory, and you don’t need to put a full address on a cover letter or resume anymore. A city and state (or metro area) are more than enough. So your header might look like this:

Inigo Montoya he/him Florin Metropolitan Area [email protected] 555-999-2222

If the job posting tells you to submit your cover letter in the body of an email, you can add your contact info at the end, after your name (and if you’d like to forgo the email address here, you can—they have it already). So your sign off could look like this:

Violet Baudelaire she/her [email protected] 123-123-1234

https://www.linkedin.com/in/violet-baudelaire/

Step 3: Address your cover letter to the hiring manager—preferably by name

The most traditional way to address a cover letter is to use the person’s first and last name, including “Mr.” or “Ms.” (for example, “Dear Ms. Jane Smith” or just “Dear Ms. Smith”). But to avoid accidentally using the wrong title—or worse, inadvertently misgendering someone—first and last name also work just fine.

If “Dear” feels a bit too stiff, try “Hello.” But never use generic salutations like “ To Whom it May Concern ” or “Dear Sir or Madam.”

For more help, read these rules for addressing your cover letter and a few tips for how to find the hiring manager .

Step 4: Craft an opening paragraph that’ll hook your reader

Your opening sets the stage for the whole cover letter. So you want it to be memorable, friendly, conversational, and hyper-relevant to the job you’re pursuing.

No need to lead with your name—the hiring manager can see it already. But it’s good to mention the job you’re applying for (they may be combing through candidates for half a dozen different jobs).

You could go with something simple like, “I am excited to apply for [job] with [Company].” But consider introducing yourself with a snappy first paragraph that highlights your excitement about the company you’re applying to, your passion for the work you do, and/or your past accomplishments.

This is a prime spot to include the “why” for your application. Make it very clear why you want this job at this company. Are you a longtime user of their products? Do you have experience solving a problem they’re working on? Do you love their brand voice or approach to product development? Do your research on the company (and check out their Muse profile if they have one) to find out.

Read this next: 30 Genius Cover Letter Openers Recruiters Will LOVE

Step 5: Convey why you’d be a great hire for this job

A common cover letter mistake is only talking about how great the position would be for you. Frankly, hiring managers are aware of that—what they really want to know is what you’re going to bring to the position and company.

So once you’ve got the opening under wraps, you should pull out a few key ideas that will make up the backbone of your cover letter. They should show that you understand what the organization is looking for and spell out how your background lines up with the position.

Study the job description for hints . What problems is the company looking to solve with this hire? What skills or experiences are mentioned high up, or more than once? These will likely be the most important qualifications.

If you tend to have a hard time singing your own praises and can’t nail down your strengths , here’s a quick trick: What would your favorite boss, your best friend, or your mentor say about you? How would they sing your praises? Use the answers to inform how you write about yourself. You can even weave in feedback you’ve received to strengthen your case (occasionally, don’t overuse this!). For example:

“When I oversaw our last office move, my color-coded spreadsheets covering every minute detail of the logistics were legendary; my manager said I was so organized, she’d trust me to plan an expedition to Mars.”

Step 6: Back up your qualifications with examples and numbers

Look at your list of qualifications from the previous step, and think of examples from your past that prove you have them. Go beyond your resume. Don’t just regurgitate what the hiring manager can read elsewhere.

Simply put, you want to paint a fuller picture of what experiences and accomplishments make you a great hire and show off what you can sashay through their doors with and deliver once you land the job.

For example, what tells a hiring manager more about your ability to win back former clients? This: “I was in charge of identifying and re-engaging former clients.” Or this: “By analyzing past client surveys, NPS scores, and KPIs, as well as simply picking up the phone, I was able to bring both a data-driven approach and a human touch to the task of re-engaging former clients.”

If you're having trouble figuring out how to do this, try asking yourself these questions and finding answers that line up with the qualifications you’ve chosen to focus on:

What approach did you take to tackling one of the responsibilities you’ve mentioned on your resume?
What details would you include if you were telling someone a (very short!) story about how you accomplished one of your resume bullet points?
What about your personality, passion, or work ethic made you especially good at getting the job done?

Come up with your examples, then throw in a few numbers. Hiring managers love to see stats—they show you’ve had a measurable impact on an organization you’ve worked for. Did you bring in more clients than any of your peers? Put together an impressive number of events? Make a process at work 30% more efficient? Work it into your cover letter!

This might help: How to Quantify Your Resume Bullets (When You Don't Work With Numbers)

Step 7: Finish with a strong conclusion

It’s tempting to treat the final lines of your cover letter as a throwaway: “I look forward to hearing from you.” But your closing paragraph is your last chance to emphasize your enthusiasm for the company or how you’d be a great fit for the position. You can also use the end of your letter to add important details—like, say, the fact that you’re willing to relocate for the job.

Try something like this:

“I believe my energy, desire to innovate, and experience as a sales leader will serve OrangePurple Co. very well. I would love to meet to discuss the value I could add as your next West Coast Sales Director. I appreciate your consideration and hope to meet with you soon.”

Then be sure to sign off professionally , with an appropriate closing and your first and last name. (Need help? Here are three cover letter closing lines that make hiring managers grimace, plus some better options .)

Step 8: Reread and revise

We shouldn’t have to tell you to run your cover letter through spell-check, but remember that having your computer scan for typos isn’t the same as editing . Set your letter aside for a day or even just a few hours, and then read through it again with fresh eyes—you’ll probably notice some changes you want to make.

You might even want to ask a friend or family member to give it a look. In addition to asking them if they spot any errors, you should ask them two questions:

Does this sell me as the best person for the job?
Does it get you excited?

If the answer to either is “no,” or even slight hesitation, go back for another pass.

Cover letter examples

Here are four example cover letters that follow the advice given above. Keep in mind that different situations may require adjustments in your approach. For instance, experienced job seekers can emphasize accomplishments from previous roles, while those with less experience might highlight volunteer work, personal projects, or skills gained through education.

Example #1: Cover letter for a job application

Alia Farhat San Francisco Bay Area [email protected] 444-000-1111

Hello Danny Tanaka,

If I’m being honest, I still haven’t fully gotten over the death of my first Tamagotchi pet when I was six years old. (His name was Tommy, and I’ve gotten far more creative since then, I promise.) When I was older, I discovered NeoPets and I was hooked for years—not just on the site, but on the community that surrounded it. So when I heard about FantasyPets last year, I immediately started following news about your development process, and that’s how I saw your post looking for a marketing strategist. Not only do I have eight years of experience in digital marketing, but as a lifelong gamer with a passion for pet-focused titles who’s spent years in online communities with like-minded people, I also know exactly what kind of messaging resonates with your target audience.

You’re looking for someone to help you craft a social media marketing campaign to go along with your game launch, and I’ve been a part of three launch-day marketing campaigns for mobile and web-based games. In my current role as social media manager at Phun Inc., I proposed a campaign across Twitter, Instagram, and TikTok based on competitor research and analysis of our social campaigns for similar games to go along with the launch of the mobile game FarmWorld. Using my strategy of featuring both kids and adults in ads, we ended up driving over one million impressions and 80k downloads in the first three months.

I’ve always believed that the best way to find the right messaging for a game is to understand the audience and immerse myself in it as much as possible. I spend some of my research time on gaming forums and watching Twitch streams and Let’s Plays to see what really matters to the audience and how they talk about it. Of course, I always back my strategies up with data—I’m even responsible for training new members of the marketing team at Phun Inc. in Google AdWords and data visualization.

I believe that my passion for games exactly like yours, my digital marketing and market research experience, and my flair for turning data into actionable insights will help put FantasyPets on the map. I see so much promise in this game, and as a future player, I want to see its user base grow as much as you do. I appreciate your consideration for the marketing strategist role and hope to speak with you soon.

Alia Farhat

Example #2: Cover letter for an internship

Mariah Johnson

New York, NY [email protected] 555-000-1234

Dear Hiring Manager,

I am excited to submit my application for the software development internship at Big Tech. As a student at New York University majoring in computer science with a keen interest in social studies, I believe I would be a good fit for the role. Big Tech's mission to promote equality and a more sustainable world is deeply inspiring, and I would be thrilled to contribute to this mission.

In a recent hackathon, I demonstrated my ability to lead a team in designing and developing an app that directs members of a small community to nearby electronics recycling centers. My team successfully developed a working prototype and presented it to a panel of industry experts who awarded us second place.

I’ve also been an active volunteer at my local library for over four years. During this time, I organized book donation drives, led book fairs, and conducted reading sessions with children. This experience strengthened my presentation and communication skills and confirmed my motivation stems from supporting a good cause. I would be more than happy to bring my passion and dedication to an organization whose mission resonates with me..

Through these experiences, along with my coursework in software engineering, I am confident I am able to navigate the challenges of the Big Tech internship program. I look forward to the opportunity to speak with you about my qualifications. Thank you for your consideration.

Example #3: Cover letter with no experience

Sarah Bergman

Philadelphia, PA [email protected] 1234-555-6789

Dear Chloe West,

I’m excited to apply for the entry-level copywriting position at Idea Agency. As a recent graduate from State University with a major in mass communications, I’m eager to delve deeper into copywriting for brands, marketing strategies, and their roles in the business world.

Over the past two years, I’ve completed courses in creative writing, copywriting, and essentials of digital marketing. I’ve also been actively involved in extracurricular activities, creating content and promoting student events across multiple online platforms. These experiences expanded my creativity, enhanced my teamwork skills, and strengthened my communication abilities.

As an admirer of your visionary marketing campaigns and Idea Agency’s commitment to sustainability, I’m enthusiastic about the prospect of joining your team. I'm confident that I can contribute to your future projects with inventive thinking and creative energy.

I welcome the opportunity to discuss my qualifications further. Thank you for considering my application.

Best regards,

Example #4: Career change cover letter

Leslie Smith

Chicago, IL [email protected] 111-222-3344

Dear Paul Jones,

Over the past year, I’ve volunteered to represent my company at a local fair and there I discovered how much fun working face to face with clients would be. Everytime I sold a product for The Solar Company, I often wished it was my full-time job. Now, I'm excited to submit my application for the sales coordinator position with Bloom Sales.

After completing a degree in business administration, I decided to put my outgoing personality and strong communication skills to work as a sales specialist at The Solar Company. I’ve sharpened my presentation and critical thinking skills in client meetings and sourced more than $20,000 in new partnerships. This experience has given me an invaluable foundation, and now I’m confident it's the time to move business administration to sales coordination.

I’m comfortable seeking out new business opportunities, making cold calls, and selling potential clients on the advantages of Bloom Sales products. I attend an average of 10 in-person meetings a week, and interacting with a lot of different personalities is what excites me the most. As a detail-oriented, tech-savvy professional, I have advanced knowledge of Excel and data analysis.

I would love to learn more about your sales strategy for the second semester and discuss how my experience in business administration and client-facing sales exposure would help Bloom Sales achieve its goals. Thank you for your consideration.

Extra cover letter examples

Pain point cover letter example
Recent graduate cover letter example
Stay-at-home parent returning to work cover letter example
Sales cover letter example
Email marketing manager cover letter example
No job description or position cover letter example (a.k.a., a letter of intent or interest)
Buzzfeed-style cover letter example
Creative cover letter example (from the point-of-view of a dog)

Bonus cover letter tips to give you an edge over the competition

As you write your cover letter, here are a few more tips to consider to help you stand out from the stack of applicants:

Keep it short and sweet: There are always exceptions to the rule, but in general, for resumes and cover letters alike, don’t go over a page. (Check out these tips for cutting down your cover letter .)
Never apologize for your missing experience: When you don’t meet all of the job requirements, it’s tempting to use lines like, “Despite my limited experience as a manager…” or “While I may not have direct experience in marketing…” But why apologize ? Instead of drawing attention to your weaknesses, emphasize the strengths and transferable skills you do have.
Strike the right tone: You want to find a balance between being excessively formal in your writing—which can make you come off as stiff or insincere—and being too conversational. Let your personality shine through, for sure, but also keep in mind that a cover letter shouldn’t sound like a text to an old friend.
Consider writing in the company’s “voice:” Cover letters are a great way to show that you understand the environment and culture of the company and industry. Spending some time reading over the company website or stalking their social media before you get started can be a great way to get in the right mindset—you’ll get a sense for the company’s tone, language, and culture, which are all things you’ll want to mirror—especially if writing skills are a core part of the job.
Go easy on the enthusiasm: We can’t tell you how many cover letters we’ve seen from people who are “absolutely thrilled for the opportunity” or “very excitedly applying!” Yes, you want to show personality, creativity, and excitement. But downplay the adverbs a bit, and keep the level of enthusiasm for the opportunity genuine and believable.

The bottom line with cover letters is this: They matter, much more than the naysayers will have you believe. If you nail yours, you could easily go from the “maybe” pile straight to “Oh, hell yes.”

Cover letter FAQs (a.k.a., everything else you need to know about cover letters)

Are cover letters still necessary?
Do I have to write a cover letter if it’s optional?
Can I skip the cover letter for a tech job?
What does it mean to write a cover letter for a resume?
How can I write a simple cover letter in 30 minutes?
How can I show personality in my cover letter?
What should I name my cover letter file?
Is a letter of intent different from a cover letter?
Is a letter of interest different from a cover letter?

Regina Borsellino , Jenny Foss , and Amanda Cardoso contributed writing, reporting, and/or advice to this article.

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Letter of Introduction: What Is It & How to Write One (+Templates)

Klara Cervenanska ,
Updated August 13, 2024 8 min read

Ever heard of a letter of introduction? If not, you’re not alone. While most people are familiar with resumes, cover letters, and even motivation letters, the letter of introduction remains a bit of a hidden gem in the professional world.

And that’s exactly why it could be your secret weapon .

Because it’s less common, sending one can really make you stand out and leave a lasting impression.

Writing a letter of introduction isn’t quite like drafting other career documents, but don’t worry—we’ll walk you through it step-by-step and share some examples you can use for yourself .

Click on a section to skip

What is a letter of introduction?

Letter of introduction vs. cover letter vs. motivation letter, when should you write a letter of introduction , how to write a letter of introduction (7 simple steps), letter of introduction example, letter of introduction template, key takeaways: letter of introduction.

A letter of introduction is a brief letter used to introduce yourself or someone else to a third party, whether that’s a potential employer, business contact, or client.

It's a simple yet powerful tool that often flies under the radar in the professional world.

Unlike a cover letter or resume , a letter of introduction isn’t tied to a specific job application.

Instead, it’s more about opening doors and starting conversations. Think of it as a way to make connections that can lead to new opportunities, without the formalities that come with other career documents.

You might feel it sounds a bit similar to a cover letter or even a motivation letter .

While there are many similarities between these documents, the key difference lies in their purpose, main focus, and the target audience.

While a cover letter serves as an extension of your resume and is tailored to a specific job posting, a motivation letter is typically used in academic settings, such as when applying for educational programs or scholarships.

In contrast, a letter of introduction is primarily used for connecting and networking , without the immediate goal of securing a specific job or degree.

Let's take a closer look at what these documents are, when you should write them, and to whom:

Cover letter

Purpose: Accompanies your resume to express interest in a specific job.
Main focus: Adds more details to what’s already in your resume. Use it to explain why you’re the right fit for the job, highlight your skills, and achievements.
Target audience: Employers, HR managers.

And if you want to learn more about writing a good cover letter, here's the only cover letter guide you'll ever need.

Letter of introduction

Purpose: Introduces yourself or someone else to a company, potential client, or business partner without a specific job in mind.
Main focus: Introduces your skills and experience to build a connection and make a positive first impression. If written for someone else, it highlights their qualifications and explains why they’re worth connecting with. This letter is flexible, useful for exploring job opportunities or business partnerships.
Target audience: Potential employer, client, business partner, or collaborator.

Motivation letter

Purpose: Explains why you're applying for a specific job, scholarship, or university program.
Main focus: Focuses on your passions, goals, and reasons why you're interested in this job or educational programme. Highlights why this opportunity would enrich your work life and enhance your skills.
Target audience: Academic institutions, NGOs, or employers.

A letter of introduction serves a different purpose compared to other career documents like a cover letter or a resume.

Whether you’re looking to introduce yourself to a company, recommend someone else, or explore new professional relationships, there are several situations where a letter of introduction is the ideal tool.

Here are some key scenarios when you might consider writing one:

You want to reach new clients and customers. Writing a letter of introduction for customers or new clients helps build a personal connection. It also explains how your products or services can meet their needs.
You're looking for a new job. It helps you introduce yourself to a potential employer, show your interest and enthusiasm for the company, and highlight how your skills could be a good fit. Even if there's no job opening posted.
You just started a new job. When you start a new job, a letter of introduction helps your coworkers or teammates get to know you. Your manager might also send a letter to introduce you to the team.
You're looking for a business partner/collaborator. An introduction letter is often used as the first point of contact with a potential business partner or collaborator who shares your interests or industry. Its goal is to expand your network, which could lead to mutually beneficial opportunities, such as joint ventures, partnerships, or new projects.
Someone you know recommended you. If someone you know recommends you to others, an introduction letter can be a great way to follow up and explore collaboration or job opportunities.
Someone asked you to recommend them. You would introduce the person to your team or employer trying to highlight their skills and qualifications. The goal is to create a connection between your company or team and the person you’re introducing.

Depending on the scenario, a letter of introduction can vary in tone and content, but the core structure remains the same.

These 7 simple steps will guide you in writing a clear and effective letter, no matter the situation:

Start with a header that includes your contact details—it's an obvious but important step. Make sure to list your name, address, phone number, and email at the top of the letter. You can also add the date and the recipient's information, like their name, company, and address.

Always address the recipient. If you're addressing someone you already know or who knows of you, start with a warm, friendly greeting. Typically, you’d use "Dear [Name],". If you don’t know the recipient, "Dear Sir/Madam," works just fine.

Start with introducing yourself and explaining why you're writing. Share who you are, why the company is relevant to you, and why you decided to reach out. Mention how you found out about the company or who referred you, and briefly introduce the person who connected you.

This is where you get straight to the point. Explain why the company or work is important to you and what you hope to achieve from this connection. Highlight the benefits and the potential value this relationship could bring.

Mention your previous work to show your credibility and what you can bring to the table. You should also briefly highlight your accomplishments. Understanding your background can help you stand out and be seen as a valuable candidate for the job.

End your letter with a polite conclusion, suggesting further communication. Highlight how excited you are to talk again and share when you have time to meet.

Now, all you have to do is sign off. Professionally, of course. A simple “ Looking forward to hearing from you ” does the trick every time.

We’ve covered the 7 key steps to writing a letter of introduction in theory.

Now, let’s take a look at an example that brings all these steps together.

BTW, this example was created using Kickresume’s cover letter builder tool . Even though it’s meant for writing cover letters, you can use it to write your letter of introduction, instead. The tool won't mind :)

We also prepared a few letter of introduction templates you can copy & paste and personalize.

Just pick one that suits your situation the best.

#1 For when you want to reach new clients and customers

#1 letter of introduction template.

Dear [Recipient’s Name],

I hope this letter finds you well. My name is [Your Name] , and I’m reaching out because I believe [Recipient’s Company Name] could benefit from the products I offer. I recently came across your company on social media and was impressed by the work you’re doing in [mention the industry or a specific area of interest].

At [Your Company Name] , we specialize in [briefly describe your product or service], and we’ve had great success helping businesses like yours [mention a specific benefit or outcome, e.g., “increase efficiency,” “enhance customer satisfaction,” “save time and money,” etc.] . I’m confident that what we offer could add real value to your operations.

I’d love the opportunity to discuss how we can work together and explore ways my product can support your business goals. If you’re interested in learning more, I’m available for a quick chat at your convenience.

Thank you for considering this, and I look forward to the possibility of collaborating with you.

Best regards,

[Your Name]

[Your Company Name]

[Phone Number]

[Email Address]

#2 For when you just started a new job

#2 letter of introduction template.

Subject: Excited to join the team!

I hope this message finds you well. My name is [Your Name] , and I’m thrilled to be joining [Company Name] as the new [Your Job Title] . I wanted to take a moment to introduce myself and say how excited I am to work with all of you.

A bit about me: I come from [mention your previous company or industry if relevant] , where I [briefly describe your previous role or experience] . I’m really passionate about [mention something relevant to your new role] , and I’m eager to contribute to the great work being done here.

I’ve heard wonderful things about the team, and I’m looking forward to getting to know each of you and learning from your experiences. Collaboration is something I value deeply, so please don’t hesitate to reach out if there’s anything I can help with or if you just want to chat.

Looking forward to meeting everyone and working together to achieve our goals!

Best regards, [Your Name] [Your Job Title] [Your Contact Information if needed]

#3 When someone you know recommended you

#3 letter of introduction template.

[Your Name] [Your Address] [City, State, ZIP Code] [Phone Number] [Email Address] [Date]

[Recipient’s Name] [Recipient’s Company Name] [Company Address] [City, State, ZIP Code]

Dear [Recipient’s Name] ,

I hope this message finds you well. My name is [Your Name] , and I’m reaching out because [Mutual Contact’s Name] spoke highly of you and your work in [mention the field or industry] . Given our shared interests and expertise, I’m excited about the possibility of collaborating.

At [Your Company or Your Current Position] , I’ve been focused on [briefly describe your work or area of expertise ], and I believe there’s significant potential for us to create something impactful together. [Mutual Contact’s Name] mentioned that you’re also passionate about [mention a specific area or project relevant to both] , and I think we could really complement each other’s skills and experiences.

I’d love to explore how we might work together on [mention a specific type of project, collaboration idea, or area of mutual interest] . If you’re interested, I’d be happy to set up a time to chat and see how we could make this happen.

Thank you for considering this, and I’m looking forward to the possibility of collaborating with you.

Best regards, [Your Name] [Phone Number] [Email Address]

#4 For when you're looking for a new job

#4 letter of introduction template.

I hope this letter finds you well. My name is [Your Name] , and I’m currently exploring new career opportunities. [Former Colleague’s Name] , who previously worked with me at [Your Previous Company] , highly recommended [Recipient’s Company Name] as an excellent place to grow and contribute.

With a strong background in [briefly mention your field or area of expertise], I’m confident that my skills and experience align well with the needs of your team. At [Your Previous Company] , I [mention a key accomplishment or responsibility] , which I believe demonstrates my ability to [mention how you can add value to the new company] .

I’m particularly drawn to [Recipient’s Company Name] because of [mention something specific about the company that excites you or aligns with your goals] . I would love the chance to discuss how I could contribute to your team and support your company’s objectives.

If you’re open to it, I’d be thrilled to chat further about any opportunities that might be available. Thank you for considering my application, and I look forward to the possibility of joining your team.

A letter of introduction is a valuable tool for making new connections, reaching out to potential employers, or helping you during your job hunt.

There are a couple of different situations when writing a letter of introduction is appropriate.

For example when:

You want to reach new clients and customers
You just started a new job
Someone you know recommended you to someone
Someone asked you to write one for them
You're looking for a new job
You're looking for a business partner/collaborator

The details may vary slightly depending on the context, but following these 7 steps will help you prepare a strong letter of introduction in any scenario:

Add a header with contact information
Include a salutation
Introduce yourself and your contact (if applicable)
State the purpose of the letter
Highlight your accomplishments or previous relevant work
Close the letter by suggesting further communication
Sign off professionally

If you’re still in doubt about writing your letter of introduction, don’t hesitate to use the templates provided in the article.

Klara graduated from the University of St Andrews in Scotland. After having written resumes for many of her fellow students, she began writing full-time for Kickresume. Klara is our go-to person for all things related to student or 'no experience resumes'. At the same time, she has written some of the most popular resume advice articles on this blog. Her pieces were featured in multiple CNBC articles. When she's not writing, you'll probably find her chasing dogs or people-watching while sipping on a cup of coffee.

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IMAGES

How To Introduce Yourself In A Cover Letter Examples
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Cover Letter Intro, best examples of how to begin a cover letter

COMMENTS

7 Powerful Ways To Start a Cover Letter (With Examples)
The headline on the image says, "Cover letter format" A woman sits at a table writing on a piece of paper. There's a simple cover letter represented by lines. On one side of the cover letter, there are labels for the sections of the cover letter. The labels are: 1. Date and contact information 2. Salutation/greeting 3. First, introduce yourself 4.
How to Start a Cover Letter: 30 Creative Opening Sentences
Introducing yourself in a cover letter is straightforward: just share a bit about yourself. For example, "I'm a copywriter with seven years of experience in online content writing. At least officially. Since my first year of college I've been working on personal projects and keeping a track record of my accomplishments throughout the years."
How to Start a Cover Letter: Introduction Examples & Tips
12 winning ways to start your cover letter. Our sample cover letter introductions will help you learn how to open a cover letter in a way that stands out and boosts your chances of landing an interview. 1. Mention a contact within the company. If you were referred by a former coworker, classmate, or friend who's highly regarded in their ...
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Here's a simple-but-powerful cover letter introduction template to use as an example: Dear [First Name], I was excited to come across the [Job Title] position at [Company Name]. As a [Current Job Title] with [# of Years] years of experience, I have become competent in [Relevant Skills & Job-Related Abilities].
How to Start a Cover Letter: 35 Examples + Steps
List your name and contact information in the header. Address your letter to the hiring manager by name. Cite the job you want in the opening sentence. Feature your top skills and reason (s) you deserve the job in the first paragraph. Nailing the first paragraph may be the trickiest part.
Cover Letter Intro, best examples of how to begin a cover letter
Learn how to start a cover letter by introducing yourself with conviction and highlighting your suitability for the job. See examples of cover letter intros that show enthusiasm, passion and skills for different positions.
How to Write a Great Cover Letter in 2024 (+ Examples)
1. Personalization. Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role. 2.
How to Start a Cover Letter: 6 Best Introductions Examples
That's the way to start a cover letter. You prove you're the exact person they need in just two sentences. Here are some other examples of accomplishments that deserve landing in the first paragraph of a cover letter: Raised revenue by 30%. Slashed project costs by $10,000. Boosted customer retention by 15%.
8 Powerful Ways to Start a Cover Letter (With Examples)
8 ways to start your cover letter. Here's how you can start a cover letter in eight different ways: Show your enthusiasm. Highlight a mutual connection. Lead with an impressive accomplishment. Explain what you like about the company. Express passion for what you do. Tell a creative story. Include a belief statement.
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The cover letter is a tool to help introduce yourself in a memorable, personal way during a job application. A well-crafted cover letter goes over information on your resume and expands this information for the reader, taking them on a guided journey of some of your greatest career and life achievements.. Its purpose is to elaborate on the information contained in your resume while infusing ...
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If you're ready to jump in, follow these seven simple steps to make a cover letter that leaves a lasting impression on employers: 2. List your contact details. Underneath your name in your cover letter header, list the following contact information: Email address. Phone number. Mailing address (optional)
7 Powerful Ways To Start a Cover Letter (2024 Examples)
4. Bring up something newsworthy. Kick off your cover letter with evidence that you've done your research - and a little flattery. If the company you're applying for was recently in the news, mention it in the opening line and tie it into why you admire the company. To avoid sounding insincere with your compliments, bring up a specific ...
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How to Write the Perfect Cover Letter #1. Choose the Right Cover Letter Template #2. Put Contact Information in the Header #3. Address the Hiring Manager #4. Write an Eye-Catching Introduction #5. Use the Cover Letter Body for Details #6. Wrap It Up and Sign It Cover Letter Writing Checklist 15 Cover Letter Tips 15+ Cover Letter Examples 5 ...
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However, once you read this comprehensive guide and check out our superb cover letter examples, you'll be well on your way to becoming an expert cover letter crafter. Cover Letter Examples (By Career Situation and Seniority) Our resume cover letter examples are just what you need if you're going to learn how to write one for yourself. Keep ...
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7. Use humor and creativity. Recruiters are human beings, too (shocking). In a pile of boring resumes and repetitive cover letters and motivation letters , they may find a good joke, juicy pun, or funny opening line a nice refreshing break. It can even be a reason to call you up for an interview.
Should You Introduce Yourself in a Cover Letter?
Yes, you should introduce yourself in a cover letter. Introduce yourself by stating your name, the position you're applying for, and where you found the job opening. For example: My name is [Your Name], and I'm applying for the open Account Manager position listed on Indeed. While there are some other cover letter opening strategies ...
How to Write a Great Cover Letter
Align it to the right. Write the name and address of the prospective employer. Align it to the left. Add the date of your letter under the employer's address, and align it to the left. Leave a line space between the address and the date. Begin your letter with "Dear…". and the name of the hiring manager.
How to start a cover letter (With 7 powerful examples)
Related: How To Write a Management Cover Letter (With Examples) 6. Tell a creative story. Even though you probably won't be submitting your cover letter to a creative writing contest, don't be afraid to inject some humour, charisma and creativity - as long as it's appropriate for the specific job and company. Hiring managers don't ...
Cover Letter Examples
Step 1 - Introduce yourself and explain why you are interested in the position. Step 2 - Highlight your relevant skills and experience. Step 3 - Thank the employer for their time and express your interest in meeting with them to discuss the role further. Here are examples of the four types of cover letters.
How to Write a Cover Letter (Examples and Tips)
Step 3: Address your cover letter to the hiring manager—preferably by name. The most traditional way to address a cover letter is to use the person's first and last name, including "Mr." or "Ms." (for example, "Dear Ms. Jane Smith" or just "Dear Ms. Smith").
How to write the perfect cover letter (With examples)
To start your cover letter, introduce yourself. This means including your full name, your specific interest in the position and the reasons you've chosen to apply. If you got a referral to the job from another party, ensure to mention this in the first paragraph. 2. Mention your skills and qualifications.
How to Write a Cover Letter for a Job in 2024 (+Examples)
Use double cover letter spacing between paragraphs and 1-1.15 between lines. Title your cover letter by JobTitle—CoverLetter—YourName. Let your cover letter layout stay intact en route to the recruiter by saving the file in PDF. Fit all the information included in the letter on one page.
Letter of Introduction: What Is It & How to Write One (+Templates)
Dear [Recipient's Name],. I hope this letter finds you well. My name is [Your Name], and I'm reaching out because I believe [Recipient's Company Name] could benefit from the products I offer.I recently came across your company on social media and was impressed by the work you're doing in [mention the industry or a specific area of interest].. At [Your Company Name], we specialize in ...
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