football turf business plan ppt

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How to Start an Artificial Turf Business

Starting a Business

Want to open an artificial turf business? Our practical, easy-to-follow advice serves as an essential launching pad to get you going.

For those who want to open an artificial turf business, we go a step beyond other business how-to articles by offering specific advice on what to do first.

Artificial fields and lawns can deliver significant cost savings to facility managers and residential homeowners.

Range of Artificial Turf Applications

Since its emergence in the 1960s, artificial turf has been associated with indoor sports venues and doormats. While sports facilities continue to represent a large share of artificial turf revenues, today synthetic turf can be found in a much broader range of applications and settings.

One of the fastest growing segments of the artificial turf industry is the residential market. High maintenance costs, water shortages and other factors are the demand for synthetic turf installations as an alternative to organic lawns. Based on it durability and low maintenance requirements, the Synthetic Turf Council is quick to point out that artificial fields and lawns yield a long-term cost savings to facility managers and residential homeowners alike.

Pricing & Market Positioning for Artificial Turf Startups

Pricing needs to be a front and center concern for your artificial turf business startup. Residential and institutional customers understand that synthetic turf installations are expensive, but competitive ignorance can easily cause you to price your startup out of the market.

On the other hand, low pricing can also have a detrimental effect on market positioning. There are a multitude of low-end synthetic turf businesses that undercut the competition with inferior products and shoddy installations. For most startups, the optimal pricing strategy is to somewhere near the center of the marketplace.

Customer Acquisition Tips for New Synthetic Turf Providers

Although a well-known sports venue can give your startup a major revenue boost, competition for high visibility turf projects is fierce, resulting in tight profit margins. But since a major client can be a marketing goldmine, it may be worth sustaining a loss just to land the contract.

For example, A-Turf , a relative newcomer to the synthetic turf industry, significantly underbid the competition to land a turf installation with the Buffalo Bills. Although the company likely sustained a loss on the installation, the contract generated countless PR placements and positioned the business as a cost-efficient provider of high quality artificial turf.

Essential Features of Business Plans for Artificial Turf Businesses

Every business plan is unique, yet the most effective plans share a handful of essential traits.

If your plan lacks required elements like an executive summary or marketing plan, it could jeopardize its potential to deliver real benefits to your startup.

But in today's business environment, it's also important to discuss the external factors your artificial turf business is facing. As a rule, we recommend including a PEST (Political, Economic, Social & Technological) analysis in your business plan as a way of addressing potential threats and opportunities at the macro level.

Evaluate Competitors

Long before you open an artificial turf business in your area, it's a good idea to find out how strong the competition is. We've provided the link below to help you generate a list of competitors near you. Simply enter your city, state and zip code to get a list of artificial turf businesses in your town.

• Find Competing Artificial Turf Businesses

Gain a knowledge of how existing firms have positioned themselves in the marketplace, and then design your business in a way that sets you apart from the others.

Getting Advice from Experienced Entrepreneurs

Once you've finished assessing the competion, the next step is to learn from folks who are already in business. If you think your local competitors will give you advice, you're being overoptimistic. The last thing they want to do is help you to be a better competitor.

On the other hand, an individual who has an artificial turf business on the other side of the country will be much more likely to talk with you, provided that you won't be directly competing with them. Indeed, many experienced entrepreneurs enjoy offering advice to startup entrepreneurs. In my experience, you may have to call ten business owners in order to find one who is willing to share his wisdom with you.

So, what can you do to find an artificial turf business entrepreneur in another community?

Simply, try our helpful link below, type in a random city/state or zipcode, and start calling.

• Find Artificial Turf Business Owners Who Might Advise You

Buying Advice for Artificial Turf Business Entrepreneurs

Without a doubt, it usually makes more sense to acquire an artificial turf business than it does to pursue a startup.

Yet for many entrepreneurs, financing represents a major hurdle to buying an artificial turf business. Business acquisitions are easier to finance than business startups, even though the financing process can still be exhausting.

Even so, before you approach lenders, we strongly recommend you dedicate a few minutes to reviewing our resource on Business Acquisition Financing Tips .

Don't Rule Out Franchising

The odds of making a success of your new business are greatly increased if you purchase a franchise and benefit from the prior work of others and their lessons learned.

Prior to starting an artificial turf business, you would be wise to investigate whether franchise opportunities in your space might be worth investigating.

The link below gives you access to our franchise directory so you can see if there's a franchise opportunity for you. You might even find something that points you in a completely different direction.

• How to Choose a Franchise

More Advice for Startups

These additional resources regarding getting started as an entrepreneur may be of interest to you.

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How to Start a Turf Business: A Comprehensive Guide

By Happy Sharer

Introduction

Starting a turf business is an exciting and rewarding endeavor. As the demand for turf products continues to increase, now is the perfect time to enter this fast-growing industry. Whether you’re looking to start a full-service turf business or just provide basic turf installation services, there are several steps you’ll need to take to get your business up and running.

Overview of Starting a Turf Business

Before diving into the details of starting a turf business, it’s important to understand what’s involved. Depending on the type of business you’re looking to run, you may need to obtain certain licenses or certifications, research the competition in your area, and purchase essential equipment and supplies. Additionally, you’ll need to create a business plan with financial projections and determine who your target market will be.

Benefits of Starting a Turf Business

Starting a turf business has many benefits. For starters, you’ll have the potential to make a good income while doing something you love. You can also enjoy the flexibility that comes with being your own boss and owning a business. Additionally, you’ll get to work outdoors and possibly even travel to different locations. With the right planning and preparation, starting a turf business can be an incredibly rewarding experience.

Identifying Your Target Market and Customer Base

Before you can begin your turf business, you’ll need to identify your target market and customer base. This is an essential step because it will help you focus your efforts on the customers most likely to purchase your services. To do this, you’ll need to research the demographics and psychographics of your potential customers and gain an understanding of their needs and wants.

Understanding Your Target Market

The first step in identifying your target market is to understand who they are. Consider the age, gender, location, income level, and other demographic characteristics of your potential customers. Additionally, look into their lifestyle, values, and interests to gain insight into their psychographics. This information will help you create marketing materials specifically tailored to your target audience.

Researching Your Competition

Once you have a better understanding of your target market, you should research your competition. Look into the types of services they offer, the prices they charge, and the areas they serve. This will help you determine where you fit into the market and what sets you apart from your competitors. Additionally, analyzing your competition can help you create a competitive pricing strategy and identify opportunities to differentiate your business.

Local Regulations, Licensing Requirements and Insurance Needs

When starting a turf business, it’s important to understand the local regulations and licensing requirements. These vary by state, so it’s important to research the requirements in your area to ensure you’re compliant. Additionally, you’ll need to secure the necessary insurance to protect your business from any unexpected losses.

Understanding Local Regulations

Every state has its own set of laws and regulations governing turf businesses, so it’s important to research the regulations in your area. This includes zoning laws, environmental regulations, and safety requirements. Make sure you understand all of the rules and regulations before you start your business to ensure you’re compliant.

Obtaining the Necessary Licenses

Depending on the state you live in, you may need to obtain certain licenses or permits before you can start your turf business. Common examples include a business license, contractor’s license, and pesticide applicator license. Research the licensing requirements in your area and obtain the necessary permits before beginning operations.

Securing the Right Insurance

In addition to understanding the local regulations and obtaining the necessary licenses, you’ll also need to secure the right insurance. This will help protect your business from any unexpected losses or liabilities. Common types of insurance for turf businesses include general liability insurance, workers’ compensation insurance, and property insurance.

Developing a Business Plan with Financial Projections

Creating a business plan with financial projections is an important step in starting a turf business. This document will outline your goals, strategies, and estimated expenses. It will also help you secure financing from investors and lenders if needed. When developing your business plan, be sure to analyze the market, estimate startup costs, and forecast revenues.

Analyzing the Market

Before creating your business plan, you’ll need to analyze the market to determine the feasibility of your business. Research the types of services currently offered in your area, the average price points, and the demand for turf products. This will help you create realistic financial projections and develop a viable business model.

Estimating Startup Costs

Once you have a better understanding of the market, you can begin estimating your startup costs. Factor in the cost of equipment, supplies, licensing fees, insurance premiums, and any other expenses associated with getting your business up and running. Having a clear understanding of your startup costs will help you create realistic financial projections.

Forecasting Revenues

In addition to estimating your startup costs, you should also forecast your expected revenues. This requires an understanding of the market and the demand for turf products in your area. Additionally, consider the pricing strategies of your competitors and the amount of business you expect to generate. Having accurate revenue projections will help you create a more detailed business plan.

Investing in Quality Equipment and Supplies

To successfully run a turf business, you’ll need to invest in quality equipment and supplies. This includes lawn mowers, edgers, blowers, trimmers, and other tools. Additionally, you’ll need to purchase fertilizers, pesticides, and other turf care products. When purchasing equipment, be sure to choose the right tools for the job and buy supplies from reputable vendors.

Identifying Essential Equipment and Supplies

The first step in investing in quality equipment and supplies is to identify the essentials. Make a list of the items you’ll need to successfully run your turf business. This should include both large pieces of equipment and small supplies like fertilizer, pesticides, and weed killers.

Choosing the Proper Equipment

Once you’ve identified the essential equipment and supplies, you can begin researching the best options. Pay attention to features like power, durability, and ease of use. Additionally, consider the cost and availability of replacement parts. Choosing the right equipment will help ensure your business runs smoothly and efficiently.

Purchasing Quality Supplies

When purchasing supplies, it’s important to choose the highest quality products available. This is especially true for fertilizers, pesticides, and other turf care products. Be sure to research the ingredients in each product and read reviews from other customers to ensure you’re buying the best supplies for the job.

Starting a turf business can be a rewarding and profitable venture. To get your business up and running, you’ll need to identify your target market, understand local regulations, develop a business plan with financial projections, and invest in quality equipment and supplies. With the right planning and preparation, you’ll be well on your way to success.

Summary of Steps to Start a Turf Business

Starting a turf business involves several steps, including:

• Identifying your target market and customer base
• Understanding local regulations, licensing requirements, and insurance needs
• Developing a business plan with financial projections
• Investing in quality equipment and supplies

Final Thoughts on Starting a Turf Business

Starting a turf business is an exciting and rewarding endeavor. With the right planning and preparation, you can turn your business into a successful and profitable venture. Just remember to do your research, understand the local regulations, and invest in quality equipment and supplies.

(Note: Is this article not meeting your expectations? Do you have knowledge or insights to share? Unlock new opportunities and expand your reach by joining our authors team. Click Registration to join us and share your expertise with our readers.)

Hi, I'm Happy Sharer and I love sharing interesting and useful knowledge with others. I have a passion for learning and enjoy explaining complex concepts in a simple way.

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10 Tips To Start An Artificial Turf Business

Artificial turf has emerged as a popular choice for landscaping and sports applications, thanks to its durability, low maintenance, and aesthetic appeal. If you’re considering entering the artificial turf business, you’re stepping into a growing industry with significant potential for success.

To help you embark on this venture with confidence, we’ve prepared a comprehensive guide featuring ten essential tips to start and sustain a thriving artificial turf business.

What is Turf Business

A turf business, also known as a turfgrass business, is an enterprise that specializes in the cultivation, installation, and maintenance of turfgrass, commonly used for landscaping, sports fields, golf courses, and other outdoor recreational areas. Turfgrass, often referred to as simply “turf,” is a type of grass specifically chosen and cultivated for its suitability in creating a lush, uniform, and durable surface.

A turf business typically offers a range of services and products related to turfgrass, which may include:

• Turf Installation: This involves preparing the ground, laying down turfgrass sod or seeding, and ensuring proper irrigation and soil conditions for healthy growth.
• Turf Maintenance: Regular maintenance services like mowing, fertilization, weed control, pest control, and aeration to keep the turf in optimal condition.
• Turf Renovation: Services to repair or rejuvenate existing turf, which may include overseeding, topdressing, and soil amendments.
• Sports Field Construction: Specialized services for designing and building sports fields, including soccer fields, football fields, golf courses, and more.
• Landscaping: Incorporating turfgrass into landscape design projects for residential, commercial, or public spaces.
• Turfgrass Sales: Selling turfgrass sod, seeds, or related products to landscaping contractors, homeowners, and sports facility managers.

Turf businesses play a vital role in maintaining green spaces, athletic facilities, and outdoor areas, contributing to the aesthetic appeal and functionality of various environments. These businesses often require expertise in horticulture, agronomy, and landscaping practices to ensure the successful cultivation and management of turfgrass.

1. Thorough Market Research

Before diving into any business venture, conducting thorough market research is crucial. This step allows you to gain a deep understanding of the local demand for artificial turf, identify your competitors, and pinpoint gaps in the market. By having a clear picture of your target audience and competition, you can better position your artificial turf business for success.

2. Develop a Comprehensive Business Plan:

A well-structured business plan serves as the foundation of your artificial turf business. It should outline your company’s goals, target market demographics, pricing strategy, financial projections, and a detailed marketing plan. A robust business plan not only provides a roadmap for your operations but also serves as a valuable tool when seeking funding or partnerships.

3. Legal Requirements and Permits:

Ensure your business complies with all local, state, and federal regulations and obtains the necessary permits and licenses. Failing to do so can result in legal issues that could jeopardize your business’s future.

4. Source Quality Industrial Equipment:

Invest in high-quality industrial equipment specifically designed for artificial turf installation. Essential tools may include turf cutters, compactors, seaming machines, and more. If your initial budget is limited, consider renting or leasing equipment until you’re ready to make a long-term investment.

5. Build Strong Supplier Relationships:

Establish solid relationships with reliable artificial turf suppliers. Look for suppliers who offer a diverse range of turf options in terms of quality, color, and style. A variety of choices will allow you to cater to a wider range of customer preferences.

6. Diversify Your Services:

To attract a broader customer base, consider offering a range of services beyond artificial turf installation. This could include maintenance services, repairs, and even turf removal. Providing comprehensive solutions can set your business apart from the competition.

7. Skilled Workforce:

Hiring and training a skilled workforce is critical for maintaining the quality of your installations. Seek out employees with experience in artificial turf installation, and invest in ongoing training to stay up-to-date with industry best practices.

8. Marketing and Branding:

Invest in a robust marketing and branding strategy to promote your artificial turf business . Develop a professional website, utilize social media platforms, and explore online advertising options to reach your target audience effectively. Create a compelling brand identity that resonates with potential customers.

9. Customer Education:

Educate your customers about the numerous benefits of artificial turf. Highlight advantages such as water conservation, minimal maintenance, and long-term cost savings. Providing informative content, such as blog posts or videos, can help build trust and drive sales.

10. Prioritize Customer Satisfaction and Reviews:

Deliver exceptional service and prioritize customer satisfaction. Positive word-of-mouth recommendations and online reviews can significantly impact your business’s reputation and growth. Encourage satisfied customers to leave reviews and testimonials on your website and social media platforms.

Incorporating these ten tips into your artificial turf business strategy can significantly enhance your chances of success. Remember that adaptability and staying attuned to market trends and customer preferences are key to maintaining a thriving business in this dynamic industry.

With the right approach, dedication, and industrial equipment , your artificial turf business can flourish and provide valuable solutions to customers seeking an attractive, low-maintenance landscaping alternative.

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A Business Plan on Artificial Turf

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Artificial turf gained a substantial attention about 54 years back in 1966, when it was installed first in that year in old Astrodome. Astroturf or artificial turf is a surface made of synthetic fibres, which looks similar to a natural grass like surface. These are mostly used in the sports fields but nowadays these are also applied in private lawns. The maintenance of artificial turf grounds are easier because of heavy use on them, they require no irrigation and trimming. It was developed by Monsanto and rebranded as Astro Turf. It is a generic term in the games and sports fields. It has become a registered trade mark but it is no longer own by Monsanto. The short-pile fibres without infill were the originality of first generation turf materials and it has been replaced by the second generation and third generation turf systems. Artificial ground cleats are the cleats those are made primarily for use on man-made surfaces such as artificial turf or running tracks. Originally it was ...

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The article formulates, solves and draws inference from a game model intended to shed light on the evolution of artificial turf in professional European football (soccer). The main results indicate that the quality of teams (sports performance-wise) defines which of the teams choose to play on artificial turf and which not. Furthermore, teams with low quality are predicted to be the "artificial turf pioneers", both model-wise, as well as indicated by some empirical examples with data taken from the Norwegian, Swedish and Dutch leagues. The fact that artificial turf may play a significant role also in the evolution of uncertainty of outcome is interesting and commented on in the conclusion.

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Demand for new golf courses is rising due to the increasing number of golfers, especially in coastal areas of South Europe with high sunshine and temperatures, but with very restrictive factors as water shortage. This factor has produced a growing interest in the introduction of artificial grass for golf courses. The aim of this study was the development of artificial turf for golf. At present, the behaviour of natural grass is considered as the reference for the development of artificial grass as a surface for golf courses. However, there is little information about its mechanical behaviour. The first step of this study was to generate a reference model of natural turf behaviour. Two discussion groups were conducted to identify and prioritize the requirements of the main zones of a golf course. After that, testing procedures and devices were developed for the study of the above-mentioned requirements. The tests carried out were rotational resistance, divot hole strength, ball roll, distance after bounce and angled ball rebound. The testing results were used to develop the proposed reference model in terms of reference values for the measured properties. After that, artificial turf samples (tee (14 samples),fairway (18), green (8)) were build using different carpets, sand size infill and different shock pads. The same tests were carried out on these samples. ANOVA statistical treatment was carried out on the obtained results. From the ANOVA, those artificial turf samples with the most similar behaviour to natural turf’s behaviour were determined for each golf course area.

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How to Start a Football Turf Business

Football is becoming more popular in India. Owning a football turf business can be profitable. Our company builds and maintains high-quality artificial turf fields for training and games. This blog will introduce the football turf industry and discuss different types of turf fields, the cost of building a natural grass football pitch, the best soil for a football pitch, required permits, materials, equipment, and the necessary investment. We will also provide a guide on launching a football turf business in India.

Table of Contents

With millions of supporters all around India, football is one of the most well-liked sports. Football is becoming more and more popular, and there is a growing need for high-quality football fields, particularly artificial turf fields that can be utilized year-round in all weather. It might be profitable to launch a football turf business in India, but doing so takes careful strategy and execution. We’ll walk you through the steps of creating a profitable football turf business idea in this blog.

Football Turf

Football turf fields are man-made surfaces designed to imitate real grass in texture and how they are played on. These fields can be either hybrid or completely artificial. Hybrid turf combines artificial turf with synthetic fibers, while artificial turf is made entirely of synthetic materials. Both types of artificial turf have advantages over natural grass, such as being more durable, requiring less maintenance, and allowing for year-round use regardless of the weather.

Cost of Building a Natural Grass Soccer Field

Depending on the location, soil quality, and other considerations, the cost to build a natural grass football pitch might range from Rs. 15-20 lakhs per acre. Natural grass also needs frequent upkeep, such as watering, fertilizing, and mowing, which can raise the expense of the football pitch as a whole.

Best Soil Type for a Soccer Field

Loam soil with good drainage and no pebbles or other waste is the greatest soil type for a football pitch. Sand, silt, and clay are combined to create loam soil, which has high drainage and promotes healthy root development. Additionally, the pH of the soil should be between 6.0 and 7.0, which is good for the development of grass.

License Required for Turf Business

You’ll need the required licenses and permits if you want to start a football turf business in India. These may include any licenses necessary by local authorities, a business registration, a GST registration, a fire safety certificate, and others.

Raw Materials Required for Turf Business

Sand, artificial or hybrid turf, rubber infill, as well as any installation or service tools, are all that is required for a football turf business.

Equipment Required for Turf Business

Installation tools like compactors, graders, and turf cutters, as well as upkeep tools like mowers, leaf blowers, and grooming machines, are all necessary for a football turf business.

Investment Required for Turf Business

Starting a football turf business in India requires different amounts of money depending on various factors. These factors include the size and location of the turf field, the type of grass used, and the cost of supplies and equipment. For a 5,000-square-foot grass field, the estimated cost would range from Rs. 50 to Rs. 75 lakhs.

Get an Online Presence

In today’s digital age, having an online presence is crucial for business visibility. Create a professional website that showcases your turf business , provides contact information, and highlights your business achievements. Use social media platforms to engage with potential clients and share updates about your turf business.

Create an Online Marketing Campaign

To attract clients and investors, implement an online marketing campaign. Utilize search engine optimization (SEO) techniques to improve your website’s visibility on search engines. Consider paid advertising on platforms like Google Ads and social media to reach a broader audience.

Procedure to Start a Turf Business

• Include your objectives, target market, pricing strategy, marketing strategy, and financial predictions in your company plan.
• Register your company and obtain the necessary permits and licenses.
• Choose a suitable location for your football turf field, considering accessibility, soil quality, and drainage.
• Purchase or rent the necessary tools, materials, and equipment for installation and maintenance, artificial or hybrid turf, sand, and rubber infill.
• Install the football turf according to industry requirements, ensuring proper compaction and drainage.
• Promote your football turf company through social media, advertising, and word-of-mouth.
• Maintain the grass ground by regularly mowing, aerating, and inspecting for damage, following a maintenance program.
• Monitor your financial performance and adjust your plan as needed to ensure profitability.

Proper planning and execution can lead to the growth of your football turf company in India’s thriving sports sector. Get in touch with Vakilsearch to get basic legal advice.

How much does it cost to build a turf football field?

Football turf construction cost varies based on factors like location, size, and materials. On average, it can range from a few hundred thousand to a million. Consulting with turf construction experts will provide more accurate estimates.

Is football turf profitable?

Yes, a well-managed football turf business can be profitable, making turf investment worthwhile.

How do you open a football turf?

Opening a football turf involves creating a business plan, securing funding, finding suitable land, collaborating with turf construction experts, and obtaining necessary permits. Following a systematic turf business plan is essential.

How much land is required for football turf?

The land required for a football turf depends on the field dimensions and additional facilities. Collaborate with architects and turf specialists to determine how to make turf ground.

Who builds football turf in India?

Several turf construction companies specialize in building football turf in India. Research and choose a reputable contractor with experience in constructing high-quality playing surfaces.

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Installing Football Turf

The installation of a football turf pitch is a four-phase process. In phase one – the tender process – the community or club should gather detailed information on artificial surfaces and define a procurement process for the installation.

Stage one – planning

A facility-planning exercise must be undertaken at the outset of any playing surface development project. A facility plan needs to identify clear project goals, establish the level of demand, and include detailed financial and operational planning. It should cover the following areas: the vision, the need, the money and the delivery.

Independent expert advice, which can cost between 5% and 10% of the total project budget, should also be sought at the early planning stages of the project.

Stage two – budgeting

Before undertaking the contractor selection process, it is vital that you have a target budget for project delivery.

Projects can vary significantly in cost depending on a number of factors. These include:

: availability of materials, distance to transport materials and equipment, taxation, import duties

: number/area of playing surface(s)

Site constraints

: accessibility

: extent of earthwork and drainage requirements, as well as any undersoil heating, drainage and irrigation requirements

Ground conditions

: rock and soil composition

Quality of the surface

: FIFA QUALITY, FIFA QUALITY PRO

When drawing up your budget, you need to consider not only the initial capital cost of the project but also the ongoing running costs. The playing surface should generate sufficient revenue to cover all operating expenses, including maintenance, staffing, utilities, supplies, depreciation and any planned replacements or renovations.

Stage three – selecting a contractor

The contractor is selected through an “Invitation to Tender”, which invites companies to bid competitively to provide the required services based on the same criteria and timeframe.

When running a tender for a football turf installation, the design requirements can be simplified by requesting either a FIFA QUALITY or FIFA QUALITY PRO installation. This relates to the performance of the final installation and eliminates unnecessary complex specifications.

Do not just look at the final quote. Significant differences in pricing can mean major differences in the quality of the solution offered or a misunderstanding of the requirements by the bidding company.

Along with general undertakings on construction relating to the quality of work and materials, playing surface construction contracts should include clear provisions relating to warranty. As a general rule, the warranties for a football turf field should always be linked to the playing hours on the field and the frequency of maintenance.

Installation phase

The installation can roughly be divided into the following five areas:

Basework/earthwork

Sub-base (elastic layer, asphalt, underground heating, surface irrigation)

Synthetic surfacing

Installation of sport equipment (goals, bench)

A quality basework, including the drainage and sub-base work, is necessary for the longevity of a turf installation. A solid basework ensures that the underground does not become uneven after a short time, which would also affect the evenness of the football turf.

When laying synthetic grass, the installer should make sure that the cuts are straight and the seams are glued properly. If a defect is spotted after a certain time of use, the installer should be contacted and asked to carry out the necessary repair work. This should be clearly defined in your warranty.

Certification

In order to obtain FIFA certification for the artificial surface, the final pitch must pass a field test. This certification serves as proof that your surface fulfils the highest requirements for artificial football surfaces, and as such it should be linked to your warranty.

The field test must be conducted by a FIFA-accredited field test institute according to the Handbook of Test Methods. The field will only be granted a FIFA QUALITY or FIFA QUALITY PRO mark and appear in the FIFA Field Database if it passes the field test.

For international matches between teams of two confederations or for international club competitions, certification is mandatory.

Maintenance

The key to the longevity of your football turf.

To protect your investment in a football turf pitch, maintenance is crucial. The need to maintain a football turf field is fundamental for reasons of:

Playing performance

FIFA’s research into maintenance clearly shows that special equipment and a significant amount of time is needed to bring a football turf field back up to the standards necessary to meet FIFA requirements.

How to Become a Football Turf Licensee

The FIFA Quality Programme for Football Turf operates a licensing scheme for companies that are committed to quality football turf pitches and fulfil a set of stringent

FIFA Quality Programme for Football Turf

Artificial turf has been around for decades and has been used in different sports – with varying degrees of success and intensity – since the first-generation turf of the 1960s.

New edition of FIFA Test Manual for Football Turf released

FIFA, in close collaboration with the FIFA Football Turf Technical Advisory Group, has formulated new testing methods and introduced new testing devices to assess artificial playing surfaces in line with the highest industry standards.

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Home » Sample Business Plans » Sports

How to Write an Indoor Sports Complex Business Plan [Sample Template]

Are you about starting a sports complex? If YES, here is a complete sample indoor sports complex business plan template & feasibility study you can use for FREE . The real deal in starting a sport facility business is securing a big facility that is large enough to contain a full sized soccer pitch including spectator’s stand, changing room, swimming pool, golf course, tennis court, basketball court, track and field facility and enough parking space.

Building a sport facility can be expensive but you can be rest assured that you will make your money within few years of launching your indoor soccer facility. The fact that you are going to secure a facility big enough to contain normal soccer pitch, spectator’s seats, changing room and parking means that you must truly be prepared for this business.

If your indoor soccer facility is of high quality and it is located close to hotels, you will attract people including local and international soccer clubs that are in your city to play soccer matches.

A Sample Indoor Sports Complex Business Plan Template

1. industry overview.

Building a sport facility can be expensive but you can be rest assured that you will make your money within few years of launching your facility. The fact that you are going to secure a facility big enough to contain normal soccer pitch, spectator’s seats, changing room and parking means that you must truly be prepared for this business.

If your sport facility is of high quality and it is located close to hotels, you will attract people including local and international soccer clubs that are in your city to play soccer matches. The Sports and Recreation Facilities Operation industry is indeed an active industry, players in the industry are basically involved in running indoor or outdoor sports and physical recreation venues, grounds and facilities et al.

It is important to state that the industry does not include businesses such as health centers, fitness centers or gyms et al. The industry is driven by increasing consumer spending on attending sports events and higher participation rates in organized sports especially at community levels.

In recent time, the industry has experienced steady growth in the last five years due to steadily rising consumer expenditure on recreation and culture, and growing spectator sport participation. Despite the fact that overall sport participation is currently at same level as it was in the last five years, participation in amateur sports peaked in 2012 and 2013, which boosted revenue for operators of local, community and grassroots facilities.

Government investment into large-scale sport infrastructure projects is a key source of revenue for industry participants and major redevelopments have also contributed to revenue growth over the last five years.

The Sports and Recreations Facility industry is indeed a very large industry and pretty much thriving in all parts of the world – especially in developed countries such as United States of America, Canada, United Kingdom, Germany, Australia and Italy et al.

Statistics has it that in the united states of America alone, there are about 1,579 licensed and registered sports and recreations facilities including those who are into franchising responsible for employing about 14,644 employees and the industry rakes in a whooping sum of $1bn annually with an annual growth rate projected at 1.2 percent.

Over and above, starting a sport and recreation facility business in the United States of America can be some worth stressful, it requires enough cash to acquire land large enough to accommodate the sport complex and also cash required to equip the facility to meet the standard expected by potential users of sport complex.

2. Executive Summary

Mike Clarkson Sport Complex is a standard and well equipped sports and recreations facility that will be located in a growing community in Asheville – North Carolina. Our basic aim of setting up the business is to contribute our quota in ensuring that people who live in Asheville have a capacity to participate in any sporting event or their choice, stay fit by exercising regularly and maintaining a healthy lifestyle.

We have been able to secure a standard in a central and easy to locate location in Asheville. Our sport complex facility has a standard soccer pitch, track and field facility and a standard Olympic size swimming pool and a standard indoor basketball court. We are well equipped to services the whole of the community as well as visitors and travelers.

Mike Clarkson Sport Complex is going to become the number one family – focused sports and recreation facility in the whole of Asheville – North Carolina and we will work hard to build our facility to match the needs of the average family in the community. Our sport complex has enough parking space to accommodate more than the numbers of customers (sports participants and spectators) we will accommodate per time.

We undertook a thorough research and feasibility studies and we were able to come to the conclusion that Asheville community is the right place to start our sport and recreation facility. As a matter of fact, our major aim of starting Mike Clarkson Sport Complex is to encourage people to participate in sports and also to encourage families in the community to cultivate the habit of regularly exercising and to stay healthy.

Our sport complex is specifically designed and built to take care of adults and children, we have active childcare services for toddlers and we have membership packages that are highly discounted for families that enrolled in our fitness center or groups who would want to make use of our sport complex for trainings and games.

Mike Clarkson Sport Complex will be opened 24 hours in a day during weekends (Fridays to Sundays) and from 6:00 am to 12 midnight from Mondays to Thursdays in order for us to be able to accommodate people with different time preference.

Which is why we have made provisions effective floodlight system and also to recruit enough staff and to run shift amongst our workforce. We will go out of our way to acquire standard cardiovascular and weight training equipment for our gym and fitness center.

Mike Clarkson Sport Complex is a family owned business with support from the State of North Carolina. The business will be managed by Mike Clarkson, he has well over 15 years of experience as a leading community athletics coach in the United States of America working with top athletes who have gone ahead to win Olympic medals for the United States of America.

3. Our Products and Services

Mike Clarkson Sport Complex is in the sports business to provide sports and recreation facility for residence of Asheville – North Carolina which is why we have been able to put up a facility that can help us achieve the goal. We are optimistic that everyone who make use of our sport complex or enrolled in our gym and fitness center will definitely derive huge value for their money.

These are the services and amenities that will be made available to our clients;

• Oval ground operation
• Athletic field, football field, cricket ground and stadium operation
• Basketball and netball court and arena operation
• Bowling alley operation
• Bowling green operation
• Golf course and practice range operation
• Ice-skating and roller – skating rink operation
• Squash court operation
• Swimming pool operation
• Tennis court operation
• Rectangular field operation
• Golf course operation
• Indoor facility operation
• Other facility operation

4. Our Mission and Vision Statement

• Our Vision of starting Mike Clarkson Sport Complex is to build a world – class sports and recreations facility and also to contribute our quota in encourage families and residence in Asheville to actively engage in sporting activities and also to stay healthy and fit by engaging in regularly exercising of their body.
• Our mission for establishing Mike Clarkson Sport Complex is to create a movement in the community that supports total engagement in sporting activities, health and fitness and to fight against obesity and unhealthy lifestyle.
• We want to contribute our quota towards ensuring that Ashville community produce top athletes that can go ahead to represent United States in the Olympics and other sports competitions.

Our Business Structure

Mike Clarkson Sport Complex is in business to become the leading private sports and recreation facility in the whole of Asheville – North Carolina and we are fully aware that it will take the right facility, management and organization – structure to achieve our goal.

We will ensure that we recruit only the best hands that can help us achieve all that we are set to achieve. Our business will not be built only for the purpose of giving our members / customers value for their money, but also we will ensure that we make our work environment highly conducive for all our employees.

We will provide them with facilities that will help them stay motivated and deliver on their various tasks and goals et al. In view of that, we have made provisions for the following positions to be occupied by highly qualified and experienced staff;

• Sport Complex Manager (Owner)
• Accountant/Cashier
• Marketing and Sales Officer
• Exercise Physiologists
• Fitness Instructor (5)
• Training Assistants (10)
• Customer Care Executive/Front Desk Officer

5. Job Roles and Responsibilities

Sport Complex Manager (Owner):

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Creates, communicates, and implements the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Carrying out staff induction for new team members

Fitness Instructors (5)

• Creates training rosters for members
• Assists members during exercise session
• Guides members on how to make use of gym and fitness equipment

Marketing and Sales Officer (2)

• Identifies, prioritizes, and reaches out to new clients, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
• Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
• Responsible for handling business research, market surveys and feasibility studies for clients
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develops, executes and evaluates new plans for expanding increase sales
• Documents all customer contact and information
• Represents Mike Clarkson Sport Complex in strategic meetings
• Helps to increase sales and growth for Mike Clarkson Sport Complex

Accountant/Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for the organization
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensures compliance with taxation legislation
• Handles all financial transactions for Mike Clarkson Sport Complex
• Serves as internal auditor for Mike Clarkson Sport Complex.

Exercise Physiologist

• Responsible for evaluating, researching, and provide advice on coaching.
• Responsible for training
• Engages in recovery practices in all areas of exercise and rehabilitation
• Provides timely information and support on injury prevention, technique analysis, and nutrition.
• Handles any other duty as assigned by the fitness center manager

Client Service Executive

• Welcomes clients and potential clients by greeting them in person or on the telephone; answering or directing inquiries.
• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the creative director in an effective and timely manner
• Consistently stays abreast of any new information on the organizations’ products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

Cleaners (3):

• Responsible for cleaning in and around the sport facility
• Cleans up after customers and clean work area.
• Clears ashtrays as and when required.
• Washes glassware and utensils after each use.
• Maintains a clean working area by sweeping, vacuuming, dusting, cleaning of glass doors and windows, etc. if required.
• Ensures that toiletries and supplies don’t run out of stock
• Handles any other duty as assigned by the sport complex manager.

6. SWOT Analysis

Mike Clarkson Sport Complex is in business to provide sport and recreation facility for sports lovers in Ashville – North Carolina and also help its clients achieve their health and fitness goals and at the same time to make profits. We are aware that there is competition in the sports and recreations facility industry which is why we took out time to conduct an effective SWOT Analysis before investing our hard earned money into the business.

We know that if we get things right before starting our sports and recreation facility, we will not have to struggle before attract loyal clients and building our membership base to a level where we can easily breakeven in record time.

We hired the services of Dr. Garry Larson, an HR and Business consultant with bias in business structuring to help us conduct SWOT analysis for our company and he did a pretty good job for us. Here is a of the result we got from the SWOT analysis that was conducted on behalf of Mike Clarkson Sport Complex, Asheville – North Carolina;

One of the obvious strength that will definitely stand as a plus for Mike Clarkson Sport Complex is the fact that our facility is centrally located in a densely populated – residential area in Asheville – North Carolina; our location is in fact one of our major strength couple with the support from the State of North Carolina.

We equally have a team of highly qualified professionals who will work with all our clients to achieve their aims or enrolling in our sports and recreation facility and lastly our membership package is one of the best that anybody living in Asheville – North Carolina can get; it is cheap and affordable.

We critically looked into our Business model and we were able to identify two major weakness. One is the fact that we are a new business and the second is the fact that we may not have the financial resources required to match up with existing sports and recreation facilities and even government own sports and recreation facilities in North Carolina when it comes to acquiring latest gym and fitness equipment and generating the needed hypes that can drive traffic towards our facility.

• Opportunities:

We are centrally located in one of the busiest area and densely populated area in Ashville – North Carolina and we are open to all the available opportunities that the city has to offer. We will be open 24 hours in a day during weekends (Fridays to Sundays) and from 6:00 am to 12 midnight from Mondays to Thursdays giving us the advantage to leverage on any available opportunity.

Some of the threats that are likely going to confront Mike Clarkson Sport Complex are unfavorable government policies, demographic/social factors, downturn in the economy which is likely going to affect consumers spending and lastly, the emergence of new competitors within the same location where our sports and recreation facility is located.

7. MARKET ANALYSIS

• Market Trends

There are several trends controlling different industries. The Sports and Recreation Facility industry has indeed benefited from recent marketing campaigns which is targeted towards encourage people to participate in sports and also to fighting obesity which is becoming rampant, as well as consumer trends toward healthy living.

Going forward, many people who are part of the baby boomers generation are expected to sign up for health and fitness club memberships or make use of sports and recreation facilities in their communities, as they become more health- conscious as they grow older. However, patrons of gyms and fitness centers are anticipated to increasingly pick up membership from less expensive gym and fitness centers as against expensive all-inclusive clubs.

The trend in the sports and recreation facility industry is such that if a sport complex is well positioned in a residential area or a place where people can easily access without much stress, there is the likelihood that the sports and recreation facility will enjoy high patronage.

Just like in other business ventures, the owner of sports and recreation facilities are always looking for ways to increase their market share; they go as far as signing deals with high schools and also community based soccer clubs et al to make use of their facility. Some even go as far as organizing sports competitions on a regular basis.

It is a common trend that as a sports and recreation facility grows, it becomes necessary for them to develop new service offerings or install new facilities that will help them attract more people.

Little wonder some sports and recreation facility now have juice bar within their facility to encourage people towards healthy drinking. In order words, it is very important for sports and recreation facilities to continue to improvise if they want to grow their business and generate their target revenues.

8. Our Target Market

We will leave no stone unturned in seeing to it that we attract all that may be in need of ours services at all times. The target market for sports and recreation facilities cuts across people of different walks of life. The fact that people register in sports and recreation facilities cum gyms and fitness centers for various reasons makes marketing the business interesting.

The target market for sports and recreation facilities can be categorized into three various groups. The first group are the people who are looking towards shedding weights and stay health and fit through proper exercising and under the guidance of a qualified fitness instructor.

The other group of people are those who are interested in engaging in one sporting activities or the other either for fun or to compete at a national or international level and the last group of people are those ( schools and sports clubs ) who don’t have the required sports facilities for their students and sports club and would need a standard facility for trainings.

Mike Clarkson Sport Complex will work towards providing services, facilities and environment that will help us reach out to our target market. These are the category of people that we intend marketing our gym and fitness center to;

• Working Class Adults/Corporate Executives
• Sport Clubs (soccer team, athletics team, Cheerleaders and choreographers et al)
• Community an Cooperate organization
• Business People/Entrepreneurs
• Government Officials
• Celebrities
• Religious centers
• Applicants/School Leavers
• Sports Men and Women
• College Students

Our Competitive Advantage

People are so in love with sports and keeping feet, as such there are various sports services available to people .No doubt, the Sports and Recreation industry is indeed a prolific and highly competitive industry. Clients will only enroll in your sports and recreation facility if they know that you can successfully help them achieve their health and fitness goals or provide the enabling environment and facility for them to achieve their sports goals.

It is the practice for gym and fitness instructors, coaches and trainers to acquire as much certifications as it relates to their area of specialization; it is part of what will make them stay competitive in the industry

Mike Clarkson Sport Complex is centrally located in a densely populated – residential area in Asheville – North Carolina; this is obviously going to give us an edge amongst our competitive.

We equally have a team of highly qualified professionals who will work with all our clients to achieve their aims or enrolling in our sports and recreation facility cum gym and fitness center and lastly our membership package is one of the best that anybody living in North Carolina can get; it is cheap and affordable.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups sports and recreation facility businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Mike Clarkson Sport Complex is established with the aim of maximizing profits in the Sports and Recreation Facility industry and we are going to go all the way to ensure that we do all it takes to attract both individual clients and corporate clients on a regular basis.

Mike Clarkson Sport Complex will generate income by offering the following services;

10. Sales Forecast

It is important to state that our sales forecast is based on the data gathered during our feasibility studies and also some of the assumptions readily available on the field. It would be hard to create a sales forecast with a newly opened business like sports and recreation facility. This is simply because the statistics that will be provided will be on a short term basis.

Experts said that usually a business should be in operation for at least one year before they can generate the statistics that will be need to help in accurate forecasting; statistics should be at least one year old in order to show the trends and pattern in consumer spending.

We expect to register a minimum of 500 active members within our first year of operations and then in subsequent year we will grow our membership. Below are the sales projection for Mike Clarkson Sport Complex, it is based on the location of our facility and the services and products that we will be offering to our clients (members);

• First Year-: $200,000
• Second Year-: $450,000
• Third Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major competitor offering same additional services as we do within 4.5 miles radius from our sports and recreation facility.

• Marketing Strategy and Sales Strategy

Our marketing strategies will be directed towards achieving specific objectives that support the strategic goals of the organization. The truth is that all we do will be geared towards creating new market channels, increasing sales and increase our market share.

We will leverage on improving on our services and facility to ensure that we win new clients and retain old members. At Mike Clarkson Sport Complex, our marketing strategies will be consistent throughout the marketing mix and we will take into consideration product improvement, promotion, and price.

As part of our sales and marketing strategies, we will pay attention to the promotion of our sports and recreation facility so as to attract people to enroll and become members of our gym and fitness center. Our unique selling proposition is that we are well positioned and people can easily access our facility, our prices are affordable and we have a complete package for families, schools and sport clubs.

Part of the marketing and sales strategies that we will adopt are;

• Open our sports and recreation facility with a big party in the n.
• Advertise our sports and recreation facility on national dailies, local TV stations and local radio station
• Promote our sports and recreation facility online via our official website and all available social media platforms
• Introduce our sports and recreation facility by sending introductory letters alongside our brochure to sports clubs, schools, corporate organizations, households and key stake holders in Asheville – North Carolina
• Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
• Delivering consistent customer experiences to all our members; making our first impression count positively to those making use of our sports and recreation facility for the first time
• Make use of attractive hand bills to create awareness and also to give direction to our sports and recreation facility
• Adopt direct mailing coupon marketing approach
• Position our signage/flexi banners at strategic places in and around Ashville – North Carolina
• Create a loyalty plan that will enable us reward our consistent members especially those that registered as a family
• Engage on road shows within our neighborhood to create awareness for our sports and recreation facility.

11. Publicity and Advertising Strategy

We have been able to work with our branding and publicity consultants to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market. We are set to become the number one choice for both corporate clients and individual clients in the whole of Asheville – North Carolina which is why we have made provisions for effective publicity and advertisement of our sports and recreation facility.

Below are the platforms we intend to leverage on to promote and advertise Mike Clarkson Sport Complex;

• Place adverts on both print (community based newspapers and magazines) and electronic media platforms
• Sponsor relevant community based sport events and competitions
• Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our brand
• Install our Bill Boards on strategic locations all around Asheville – North Carolina.
• Engage in road show from time to time in targeted neighborhoods
• Distribute our fliers and handbills in target areas
• Contact corporate organizations and schools by calling them up and informing them of Mike Clarkson Sport Complex and the services we offer
• List Mike Clarkson Sport Complex on local directories/yellow pages
• Advertise our gym and fitness center in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our corporate logo et al.

12. Our Pricing Strategy

Our pricing system is going to be based on what is obtainable in the industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than what our competitors are charging their members in Asheville – North Carolina.

Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us or when they register as a family or a sports club and schools. The prices of our services will be same as what is obtainable in the United States’ open market.

• Payment Options

At Mike Clarkson Sport Complex, our payment policy will be all inclusive because we are quite aware that different clients would prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;

• Payment by via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via bank draft
• Payment via mobile money
• Payment with cash

In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a sports and recreation facility; it might differ in other countries due to the value of their money. However, this is what it would cost us to set up Mike Clarkson Sport Complex in the United of America. This is the key areas where we will spend our start – up capital on;

• The Total Fee for Registering the Business in North Carolina – $750.
• Legal expenses for obtaining licenses and permits – $1,500.
• Marketing promotion expenses (8,000 flyers at $0.04 per copy) for the total amount of $10,000.
• Cost for hiring Business Consultant – $5,000.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $30,800.
• Cost of accounting software, CRM software and Payroll Software – $3,000
• Cost for leasing facility for the sport and recreation facility – $500,000.
• Cost for facility remodeling – $250,000.
• Other start-up expenses including stationery – $1000
• Phone and utility deposits – $3,500
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $40,000
• The cost for Start-up inventory – $15,000
• Cost for acquiring gym and fitness equipment or other sports wares – $200,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, snooker board, clippers, tables and chairs et al) – $4,000.
• The cost of Launching a Website – $600
• The cost for our grand opening party – $15,000
• Miscellaneous – $15,000

We would need an estimate of $1.5 million to successfully launch a standard and well – equipped sports and recreations facilities in Asheville – North Carolina.

It is important to state that the testing and evaluating expenses would be high because of the large amount of equipment needed to start up a sports and recreations facility and also the sophistication of the technology used in gyms and fitness centers.

Generating Funding/Startup Capital for Mike Clarkson Sport Complex

Mike Clarkson Sport Complex is a business that will be owned and managed by Mike Clarkson and family. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings and sale of his stocks
• Generate part of the start – up capital from friends and other extended family members
• Generate a larger chunk of the startup capital from the bank (loan facility).

N.B: We have been able to generate about $500,000 (Personal savings $350,000 and soft loan from family members $150,000) and we are at the final stages of obtaining a loan facility of $1 M from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Mike Clarkson Sport Complex is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to pick up membership in our sports and recreation facility cum gym and fitness center is to equip our facility with state of the art gym and fitness equipment et al.

Mike Clarkson Sport Complex will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of ten years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check:>Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Acquiring facility and remodeling the facility: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents:  Completed
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the Needed gym and fitness equipment, electronic appliances, office appliances and suppliers: In progress
• Creating Official Website for the Company: Completed
• Creating Awareness for the business both online and in the neighborhood: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress

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• August 11, 2023
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The football turf business in India has ushered in a new era for the sport. It has transcended geographical and economic barriers, bringing people closer to the game they love. With its array of benefits and continuous innovation, football turf ensures that the spirit of the sport remains vibrant and accessible to all.

Football’s popularity is soaring in India, creating a remarkable opportunity for entrepreneurs to tap into the demand for quality playing spaces. If you’re passionate about the sport and eager to build a profitable venture, starting a football turf business in India could be your calling. This guide outlines the essential steps to establish a thriving football turf business in India.

Football Turf Business in India: Revolutionizing the Playing Field

Market Research and Analysis

Begin by researching the football landscape in India. Study the local football culture, identify potential competitors, and assess the demand for artificial turf facilities in your chosen location. Understanding the market dynamics will help you make informed decisions.

 Create a Comprehensive Business Plan

Develop a detailed business plan that outlines your business goals, target audience, financial projections, and marketing strategies. This plan will not only guide your actions but also attract potential investors and lenders who may want to support your venture.

Selecting the Ideal Location

Choose a location that’s accessible and visible. Consider areas near schools, colleges, residential communities, and sports clubs. Urban areas with a vital football following are ideal. Ensure the location complies with zoning laws and has adequate space for parking and amenities.

Legal and Regulatory Considerations

Comply with the legal and regulatory requirements in India. Obtain necessary licenses, permits, and approvals from local authorities. Consult with legal experts to navigate the legal landscape effectively.

Facility Design and Construction

Design your football turf facility with player safety and comfort in mind. Collaborate with experts to ensure proper field dimensions, drainage systems, and lighting. Select a reputable contractor experienced in sports turf installation to provide high-quality construction.

Choose Quality Artificial Turf

Select durable, FIFA-approved artificial turf that provides a realistic playing experience. The turf should withstand India’s climate and offer minimal maintenance requirements. Partner with reliable suppliers to source the best materials.

 Equip Your Facility

Invest in essential equipment such as goalposts, nets, and line-marking tools. Depending on your budget, consider additional amenities like seating, changing rooms, and a refreshment area.

Marketing and Promotion

Create a solid online presence through a user-friendly website and active social media profiles. Share engaging content showcasing your facility, its features, and any promotional offers. Collaborate with local football clubs, schools, and organizations to build awareness.

Pricing Strategy

Determine competitive pricing that reflects the local market and the value your facility offers. Consider offering different packages for individuals, teams, and events to cater to various customers.

Focus on Customer Experience

Prioritize customer satisfaction by providing excellent service and maintaining a clean, well-maintained facility. Positive word-of-mouth and repeat customers will contribute to your success.

Partnerships and Collaborations

Forge partnerships with local football clubs, academies, schools, and corporate organizations. Hosting tournaments, leagues, coaching clinics, and events can enhance your business visibility and revenue streams.

Continuous Improvement

Stay updated with industry trends, safety standards, and customer preferences. Regularly invest in facility upgrades and improvements to stay competitive.

Starting a successful football turf business in India requires dedication, passion for the sport, and a commitment to delivering outstanding customer experiences. As football continues to rise in popularity, your venture has the potential to not only generate profit but also contribute to the growth of the sport in the country. By following these steps and adapting to the dynamic Indian market, you’ll be well on your way to creating a thriving football turf business.

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vomyindia.com

Football turf ground making business idea.

Football turf ground making is a viable business in India especially kerala. Football is a worldwide arena played different parts of India. So football turf plays a vital role and good business in india.

Football turf is popularize in schools, colleges and local football players etc. The most important merit of this business is no need of working capital like raw materiel’s. So the investor have need only fixed capital on football turf ground . And it will recover with in two year and profit making.

Contact for construct your artificial ground

HATCO SPORTS INFRA opp Hilite mall Palazhi Calicut kerala Mail; [email protected] Contact : +91 9809974448, 9567666777 +91 8606530682,

Turf football ground size

The turf football ground size is depend up on your requirement or place. Popularity of football grew all over India day to day. In India, huge increase in football turf making seems to be the development of Indian foot ball games. The fives turf football ground size is 22 meter width and 35 meter length is normal.

The sevens Turf football ground size is 30 meter width and 45 meter length is normal. People select their Turf football ground size on the bases of their area requirement.

Artificial football turf seen in 5 aside and 7 aside in kerala. Football turf area covered by 60 mm artificial grass and surrounded by fence and net. Then the football turf ground will likely improve the football skill and efficiency of football players. So the government of India gave large support and do not implement any taxation to the investors.

football turf ground sizes

In a football turf ground sizes are different in different areas. In a fives football ground making dimension vary different in every area. Minimum 20 meter width and 30 meter length need to start a small 5 a side ground. And sevens football ground size minimum 36 meter width and 46 meter length need.The standard dimension of the turf ground are given below. The football turf ground size we make on the bases of available area for business.

• Investment for installing a 5 side turf needs 25-29 lakhs and 7s needs 45- lakhs and above. Football turf investment dependent on its sizes.
• Quality also important in artificial football turf making. The quality is not only depend up on the grass but also the installation and base work.
• To create an artificial football turf ,panchayath permission only needed.
• Permission important to the office building. License advantaged for the electric connection.
• Artificial football turf making rises through out kerala. Monthly can earn minimum 2-5lakhs.profits depends on plays in the turf

Football turf ground construction

The Football turf ground construction is construction with the help of technology and system. In this construction make sure a experienced engineer for supervising your investment.

• To construct an artificial football turf many arrangements are existed. They’re 1-clearance of plot. Plot cleared evenly with the help of a jcb.
• Many methods to be done in slopping. sloping give preference to the size of the ground.
• Third step drainage system . system is situated at the side of the Turf.
• Geo textile membrane helps to cover the surface area of the ground it helps to prevent the growth of small herbs. geotextile membrane helps to flow water to underground and also control over flow of water through the sides of the drainage system.
• drainage system provides safety for the ground.
• next step spreading metal on the ground surface. metal should rolled by using a roller. after all set up the alignment and sloping correctly.
• Then turf surrounded by net frame set . these are seem to be in round pipe and Square pipe model. quality of turf consists on size and dimensions.
• More information or video presentation for turf football

TITANIUM SPORTS & LANDSCAPING TURF Ebaco – #57, 4th Floor, Defence Colony, 100 Feet Road, Indira Nagar, Bengaluru – 560038, Karnataka Phone: 9809974448

Next method is cover the net on pipes out side the football turf ground . Final stage is the spreading of grass on the ground surface. Then it is paste by using suitable gums. Before applying gums alignment should be cleared. FIFA approval CC grass are commonly use in Kerala because the kerala climate. These grass are made in China. European edle grass also used in turf, but it is not recommend in india. because of climatic changes. every artificial football turf has maximum 3 years guaranty.

rubber and fulka sand used inside the grass. this rubber protect the downfall of grassand it maintains grass level properly. fulka sand helps to absorb water from ground surface. brushing is used to the clearance of grass.

Profit from artificial football turf ground

• In a fives a side artificial football turf ground make 1500 from one hour play. In a day make 6 – 10 play average, will make 9000 – 15000 per day. One day expenses are rent 750 + salary 800+ electricity 300+ other 200 = 2050. So minimum profit from fives a side artificial football turf ground will make the profit of 9000 – 2050 = 6950 .
• Then the sevens aside artificial football turf ground will make one play with 2500 rupees. And other wise two fives are getting with one hour. It will make 2500 rupees minimum in a hour. So fives and sevens ground are make huge profit in a month.
• The foot ball ground are working with 30 days or full on a month so we make 30 days multiple 6950 = 208500 rupees per month.
• In a sevens aside ground ground will make above three lakh rupees. Because in could help two fives at a time. But the investment of sevens aside ground is huge than fives aside turf ground.

Make business

The vomy india the business consulting group in kerala help to make or set to sevens aside and fives aside football turf ground any where in Kerala. We make the ground with fifa approved CC grass and making with Engineers supervising for foundation and drainage system. It will help to the climate change of Kerala and lasting for years. The football turf ground or artificial foot ball turf have not implement any taxation in government of India or Kerala. So we can easily recover our investment with in two or three years

HATCO SPORTS INFRA opp Hilite mall Palzhi Calicut kerala Mail; [email protected] Contact : +91 9809974448, 8606530682, +91 9567666777

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