amazon design thinking case study

The Accidental Design Thinker

Bringing Design Thinking to All

25 Design Thinking Conferences for 2019

This past April, I crossed off a big item on my bucket-list by attending my first-ever design thinking conference. I had the opportunity to not only attend Design Thinking 2018 in Austin, but also serve as an official media partner for the conference. ...

My Crash Course in Service Design

Discovering the Wonderful World of Service Design Not long after “accidentally” discovering the world of design thinking, I was introduced to the equally wonderful world of service design. Oddly, my first exposure to service design came during a significant setback in my ...

Ultimate Guide to Design Sprint Training Tools & Resources

Design sprints are rapidly gaining steam within organizations (including my own), and have driven considerable demand for design sprint training tools and resources. Google Venture’s 5-day design sprint approach, popularized and democratized by Jake Knapp in his best-selling book ‘Sprint’, has quickly ...

Design Thinking 2018 Austin Conference

My journey as a design thinking practitioner, just took a momentous leap forward. A few days ago, I attended Design Thinking 2018, my first-ever design thinking conference, and it was an INCREDIBLE experience! My 3 days in Austin for this ...

The 5 Minute Brainstorm

Great brainstorm facilitation requires lots of reps, trial, and error. As a new design thinking practitioner, I found the Ideate phase of design thinking particularly challenging since I had minimal prior experience in conducting brainstorms. It took me considerable time to plan my first brainstorm after my initial design thinking training. It took me even more ...

By accidentaldesignthinker on August 5, 2017

This past April, I crossed off a big item on my bucket-list by attending my first-ever design thinking conference. I had the opportunity to not only attend Design Thinking 2018 in Austin, but also serve as an official media partner for the conference. It was an incredible experience that accelerated my trajectory as a design thinking practitioner. In ...

By accidentaldesignthinker on December 27, 2018

Discovering the Wonderful World of Service Design Not long after “accidentally” discovering the world of design thinking, I was introduced to the equally wonderful world of service design. Oddly, my first exposure to service design came during a significant setback in my career. A new venture I had helped to launch, was failing. At the time, we ...

By accidentaldesignthinker on September 6, 2018

Mastering the Design Sprint

Last month, I made the decision to invest in myself and go “back to school” online through AJ&Smart’s Design Sprint Masterclass. My hope was to learn how to facilitate the newest version of the Google Ventures design sprint, the Design Sprint 2.0. AJ&Smart (AJS) makes what appears to be some fairly lofty claims for its Design Sprint ...

By accidentaldesignthinker on August 12, 2018

AJ&Smart’s Design Sprint Masterclass

It’s official. The Accidental Design Thinker is going back to school… design sprint school with Design Sprint Masterclass! Where am I going for my studies? – Online, in partnership with Berlin-based design sprint firm AJ&Smart. After spending a month exploring a broad range of design sprint training options, I finally made the decision to enroll in AJ&Smart’s newly ...

By accidentaldesignthinker on June 24, 2018

Design sprints are rapidly gaining steam within organizations (including my own), and have driven considerable demand for design sprint training tools and resources. Google Venture’s 5-day design sprint approach, popularized and democratized by Jake Knapp in his best-selling book ‘Sprint’, has quickly become a hot commodity in innovative organizations ranging from start-ups to massive Fortune 500 companies. ...

By accidentaldesignthinker on June 6, 2018

My journey as a design thinking practitioner, just took a momentous leap forward. A few days ago, I attended Design Thinking 2018, my first-ever design thinking conference, and it was an INCREDIBLE experience! My 3 days in Austin for this conference, are days that I know I’ll cherish and draw from for the rest of ...

By accidentaldesignthinker on April 28, 2018

Attending My First Ever Design Thinking Conference

Dreams of Attending a Design Thinking Conference – How this Journey Started. A few months ago, I would have never dreamt that 2018 would be the year that I’d attend my first-ever design thinking conference. After all, I’m not a designer, a UX/CX pro, or a design thinking expert from one of the mighty design ...

By accidentaldesignthinker on February 17, 2018

Designing Your Life Through Design Thinking

Design thinking can be a fantastic tool in designing your life. Design thinking has helped me create new products, imagine new retail concepts, & solve other abstract challenges. It has also helped me to design a better life for myself. In fact, I believe design thinking may have helped save my life and that it ...

By accidentaldesignthinker on December 24, 2017

17 Design Thinking Conferences for 2018

I’ve heard great things about design thinking conferences but have never actually attended one. I’m hopeful to attend my first one in 2018 but am unsure which one to choose. Ever since I discovered and fell in love with the world of design thinking, I’ve actively sought ways to continue my journey. I’ve networked with ...

By accidentaldesignthinker on November 5, 2017

Design Thinking is For Everyone, Not a Chosen Few

Everyone should be using design thinking. I’m convinced that design thinking (DT) can greatly benefit everyone. From helping Airbnb avoid bankruptcy and develop a winning business model, to improving sanitation systems in Cambodia, DT is a proven framework, process, and mindset for delivering solutions against some of the world’s toughest challenges. DT is an iterative method of deeply ...

By accidentaldesignthinker on October 14, 2017

Browse Categories

• Design Thinking
• Marketing & Branding
• Featured Articles